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Sustainable Birgitta Ways GP Sustainability Report Vadstena Case

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Sustainable Birgitta Ways GP Sustainability Report Vadstena Case Sustainable Birgitta Ways GP sustainability report Vadstena case Produced by: Emil Selse, Region Östergötland, Sweden December 2019 Sustainable Birgitta Ways – GR sustainability report Contents Acronyms ................................................................................................................................................. 3 1. Executive summary ......................................................................................................................... 4 1.1 Purpose of report .................................................................................................................... 4 1.2 Approach, Work undertaken ......................................................................................................... 4 1.3 Result ............................................................................................................................................. 5 1.4 Proposed next steps ...................................................................................................................... 5 2. Introduction ..................................................................................................................................... 6 2.1 Green Pilgrimage Project ......................................................................................................... 6 2.2 Background .............................................................................................................................. 7 2.3 Content in this report .............................................................................................................. 8 2.4 Task .......................................................................................................................................... 9 3. Method .......................................................................................................................................... 10 3.2 Interview ................................................................................................................................ 10 3.3 Analysis .................................................................................................................................. 10 3.4 Suggestions ............................................................................................................................ 10 3.4 Deliverables ................................................................................................................................. 10 4. Definitions ..................................................................................................................................... 11 4.1 What is a destination? ........................................................................................................... 11 4.2 Tourism or Outdoor life? ....................................................................................................... 11 4.3 How to work with sustainability for a destination ................................................................ 12 4.4 What is sustainability? ........................................................................................................... 14 5. What is the destination today? ..................................................................................................... 16 5.1 Ödeshög ................................................................................................................................. 17 5.2 Omberg (south) ..................................................................................................................... 17 5.3 Omberg-Vadstena ................................................................................................................. 19 5.4 Vadstena ................................................................................................................................ 20 5.5 Trail status ............................................................................................................................. 23 6. What is the situation in the destination today? ............................................................................ 26 6.1 Carrying capacity ................................................................................................................... 27 6.2 How many visitors come here? ............................................................................................. 27 6.3 What is the value of a Pilgrim? .............................................................................................. 29 6.4 Visitor involvement and sustainability information .............................................................. 30 6.5 Other positive effects of Pilgrims and walking ...................................................................... 30 6.6 Voluntarism ........................................................................................................................... 31 6.7 Proposed action to describe the current situation in the Destination better ...................... 32 2 Sustainable Birgitta Ways – GR sustainability report 7. What do we want the destination to be? ..................................................................................... 34 7.2 Proposed action to describe the future situation in the Destination better ........................ 35 8. How could we get to the wanted destination result? ................................................................... 37 8.1 How to handle the destination around the Birgitta Way as a sustainable destination? ...... 37 8.2 Sustainable Economy ............................................................................................................ 37 8.3 Sustainable society ................................................................................................................ 40 8.4 Biological Sustainability ......................................................................................................... 41 8.5 Proposed action to describe how to get the wanted situation in the Destination ............... 43 Appendices ............................................................................................................................................ 44 A1 Questionnaire for stakeholders along Birgitta Ways ................................................................... 44 A.2 Policy in Practice – pre workshop prep ....................................................................................... 46 Acronyms DMO – Destination Management Organisation (tourism) GP – Green Pilgrimage, used for the Green Pilgrimage project GSTC – The Global Sustainable Tourism Council is managing the GSTC Criteria, the global baseline standards for sustainable travel and tourism; as well as acting as the international accreditation body for sustainable tourism certification. GSTC-D –GSTC Criteria for a destination (80 criteria) SDG – Sustainable Development Goals. In September 2015, the General Assembly adopted the 2030 Agenda for Sustainable Development that includes 17 Sustainable Development Goals (SDGs). 3 Sustainable Birgitta Ways – GR sustainability report 1. Executive summary This report is produced as part of the Interreg Green Pilgrimage project involving partners from Norway, Sweden, Italy, Romania and UK. The project is concerned with the potential of pilgrimage as a growing form of low impact tourism to protect natural and cultural assets. The report is a key project contribution from Sweden, where Region Östergötland is managing the project together with Linköping Diocese and Vadstena Pilgrim Centre. 1.1 Purpose of report The purpose of the work is to find out what is needed for a Pilgrim destination in order to work with sustainability and to be more sustainable. The report is describing findings from and suggestions for the Vadstena case, where the Birgitta Ways has been investigated (the part of the Saint Birgitta Ways in green in the image above). The work has been performed by an expert in sustainability tourism, Emil Selse, who was responsible for a national and regional project about sustainable product development of tourism products and services for nature and cultural experiences from 2016-2019. Mr Selse is also certified in sustainable tourism through GSTC (Global Sustainable Tourism Council) and is also involved in the global network of Green Destinations. The work has been done during November and December 2019, in the end of Phase 1 for the Green Pilgrimage project. The aim of this report is to try to describe the challenges and possibility of managing a sustainable destination with focus of Pilgrims. It is an attempt to describe the destination as it is today, a suggestion of how the destination would like to be and how to get there. Most of findings from the Vadstena case can be applied also for the other partner’s destinations, but some are just for the Swedish case. This report has not compared the different regions, and is only focusing on the Vadstena case, but with some input from other partners. 1.2 Approach, Work undertaken Work undertaken involved: 4 Sustainable Birgitta Ways – GR sustainability report Creating a questionnaire used in interviews with 14 stakeholders Individual interviews Analyse the result of the interviews/questionnaire Investigate different solutions for the problems and challenges realized during the analyse Reviewing on methods and tools from other destinations and actors Describe the destination Describe how the stakeholders would like to see
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