i n v e s t m e n t opportunity Spa Physical Therapy Clinic

Physical Therapy Clinic – Valdemarsvik Spa 1 Visitors approaching Valdemarsvik are welcomed by Stellan Ekegren’s work of art, “Mariner”.

2 Valdemarsvik Spa – Physical Therapy Clinic Executive summary

This is a unique opportunity to participate in the plans that the Municipality of Valde- marsvik has to develop this coastal community in the Swedish province of Östergöt- land into an attractive health and tourist resort with the necessary facilities and ser- vices to make guests and visitors feel welcome all year round. For an investor who is interested in contributing to the transformation of Valde- marsvik into Valdemarsvik Spa – Physical Therapy Clinic – in the first instance by in- vesting in a centrally located health resort facility – the municipal authorities are able to offer for sale a very attractive eight-hectare plot of land on the hill that rises some 40 metres or so above central Valdemarsvik. This provides the potential for various forms of rehabilitation as well as a restaurant and a hotel. From here there are also beautiful views out over Valdemarsviken Bay. The project has the support of the Municipality of Valdemarsvik and Östsam Re- gional Development Council, whose main objective is to promote the development of the Östergötland region.

Valdemarsvik – in an expansive region The Municipality of Valdemarsvik has 7,852 inhabitants and lies in an area of outstand- ing natural beauty around Valdemarsviken Bay, an inlet of the Baltic Sea, on ’s east coast. Each summer the place comes to life as guests from Sweden and abroad swell the population to around 28,000, attracted by all the opportunities to enjoy the natural grandeur of the area both down by the coast, on the islands of the archipelago and in the forests inland. The municipality is well served with good communications, with connections to rail and air traffic close at hand. This expansive region, the fourth largest in Sweden, has an impressive track re- cord across a broad spectrum of healthcare and medical services, not least thanks to a university hospital and a strong private healthcare sector. The current project is intended primarily, although not exclusively, for investors in Sweden’s near neighbour, Germany, whose long and successful traditions in the field have provided unique in- sights into and experience of sanitariums and health resorts.

Physical Therapy Clinic – Valdemarsvik Spa 3 c o n t e n t s

5 Valdemarsvik Spa – Physical Therapy Clinic 6 Project concept with development potential 8 A central location means good levels of service 8 There is a need for new hotels 8 Spectacular building plot 9 Broad-based local support 9 Architect’s conceptual drawing 10 A project with regional and municipal support 12 The Swedish healthcare system and medical services 12 Organisation 12 Financing 13 Opportunities for foreign companies 14 Business climate in Östergötland 14 A growth region that attracts investment 14 Infrastructure and communications 14 Airports 14 Road and rail 15 Healthcare and medical services in Sweden and Östergötland 15 A wealth of competence 16 Sweden’s best training for doctors 16 Close cooperation between schools and companies 16 World-class research 17 Expanding private care sector 17 Strong high-tech industries 17 New Tools for Health – a regional forum for health products and services 18 Investments in tourism in Sweden 18 Five good reasons to invest 19 Valdemarsvik in Östergötland 19 Location and communications 19 Connections and flight times from some German cities (incl. transfers) 20 The travel and tourism industry in Östergötland 21 Interest from German tourists in Östergötland 21 Tourist destinations 22 The next step – Get in touch!

4 Valdemarsvik Spa – Physical Therapy Clinic Valdemarsvik Spa – Physical Therapy Clinic

The attractive coastal community of Valdemars- vik offers an ideal setting for recreation and out- door activities. There is strong support here for establishing a spa or rehabilitation facility.

The village of Valdemarsvik, with 2,885 inhabitants, lies amid beautiful natural surroundings close to the sea and the Östergötland archipelago. This is one of the most pristine archipelagic environ- ments in Sweden, and for many people the area around Valdemarsvik, with groves of leafy trees in the inner sker- ries and bare slabs of rock further out towards the open sea, is the most attrac- tive of all. Valdemarsvik is an old and historic part of the country. After Gusums Bruk foundry was established in the 1600s, the region gradually developed into an important centre for various types of in- dustrial activity. Outside the main pop- ulation centres, fishing and agriculture have traditionally been the main source of income for the local inhabitants. However, the process of structur- al change that has so fundamentally transformed industrial society has not left Valdemarsvik and its neighbouring communities unscathed. The foundry and many local industries and factories

Physical Therapy Clinic – Valdemarsvik Spa 5 have closed down, and the emphasis in the region has shifted from being an industrial centre to becoming an attrac- tive area for recreation and cultural ex- periences. Today the municipality as a whole has 7,852 permanent residents during the winter in an area of 739 square kilo- metres of land. This corresponds to a population density of 10.63 people per square kilometre, a low figure even for the south of Sweden, which bodes well for those eager to experience the free- dom and natural beauty of the great outdoors. In addition, the municipality also includes 42 sq.km. of inland water expanses and 1,277 sq.km. of coastal waters. Valdemarsvik comes to life during the summer months when the popula- tion is swelled by thousands of guests from Sweden and abroad. The statistics show that in summer the population can rise to approximately 28,000. Not sur- prisingly, most of the visitors are from Sweden, but German tourists come a Project concept with year round. Clean air, forests, the off- clear second, followed by visitors from development potential shore islands and good quality drinking the Netherlands in third place. Visitors This prospectus is an invitation to con- water already make Valdemarsvik a first- are attracted not only by the fresh air sider the proposal made by the Munici- rate alternative to other spas. The long- and the lure of the sea, but also by the pality of Valdemarsvik to develop Valde- term aim is to transform Valdemarsvik opportunities for all manner of leisure marsvik into an attractive health resort into a municipality that flourishes and activities in the extensive forests. and tourist resort with facilities that en- prospers on its reputation as a health re- able it to welcome guests and visitors all sort and a centre for tourism. The prospectus is aimed primarily at investors in Sweden’s near neighbour, Germany, whose long and successful tra- ditions in the field have provided unique insights into and experience of sanitari- ums and health resorts. The vision is for Valdemarsvik to be included within the compass of the highly respected German spa culture, as part of a mutually ben- eficial venture: the actual health resort would be planned, financed and man- aged with funding from German inves- tors, while the Municipality of Valde- marsvik would assume responsibility for making the land available for building, and for improvements to infrastructure and the central areas of Valdemarsvik.

6 Valdemarsvik Spa – Physical Therapy Clinic Map of central Valdemarsvik showing the proposed site for Valdemarsvik Spa – Physical Therapy Clinic.

Physical Therapy Clinic – Valdemarsvik Spa 7 The prospectus shall not be construed initiative, choose to spend time at Val- hotels. At the time of writing, there are to imply that Swedish investors or inves- demarsvik Spa. Provided there is suffi- 64 beds in the area in the form of one tors from other EU member states are in cient capacity, tourists should also be of- hotel and one bed-and-breakfast facility any way excluded from participation in fered the opportunity to make use of the (in addition to private accommodation the project. Indeed, the participation of services offered and of the restaurants. of varying standard). The realisation of Swedish companies in the planning and the Valdemarsvik Spa project will make build-up stages would probably facili- A central location means the area highly attractive for further es- tate matters in many questions of detail. good levels of service tablishments. Similarly, responsibility for the actual It is proposed that the main facility be construction of the facilities may well be located centrally in Valdemarsvik, thus A spectacular building plot assigned to local contractors. However, providing easy access to services that do At present there is no existing building it is our opinion that Germany, with its not form part of the health resort’s own or facility in Valdemarsvik that would be long traditions and extensive experience core operations, such as shops, dispens- suitable for the planned health resort. in this field, is in the best position to ing chemists, library, etc. During Phase However, the Municipality of Valde- estimate how large the facilities should Two of the development, small special- marsvik is able to offer for sale a very be in order to be financially viable, how ist clinics may be established to serve as attractive plot of land, approximately the patients and guests should be ac- satellite facilities on the periphery of the eight hectares in size, in an area of pine commodated, and what other kinds of resort’s core operations. It is conceivable forest around Bergudden/Klippan, a operations are required to support and that an annexe for saltwater baths with a hill that rises some 40 metres above the complement a health resort of this type. seawater pool, massage booths and oth- centre of Valdemarsvik. This plot offers Perhaps the most obvious solution is er relatively simple forms of treatment every opportunity for building a facil- for the management and core staff of could be established on one of the head- ity that looks out over Valdemarsviken the facility to be recruited from among lands or the islands on the outskirts of Bay. Thanks to its elevated location, the highly qualified doctors and nurses in the archipelago outside Valdemarsvik. area is secluded yet still within walking Germany. However, as we have high To show due concern for the natural en- distance of the centre of Valdemarsvik. levels of skills in all areas of healthcare vironment and local tourism, transport The idea is to link the health resort to locally within the region, the prospects between the annexe and the main facil- the centre of Valdemarsvik by way of el- are good for reaching an optimal solu- ity in Valdemarsvik should be by boat. evators on the hillside. The facility itself tion involving some kind of coopera- could perhaps incorporate terraces and tion. There is a need for new hotels open-air restaurants to enable resident We assume that the health resort’s There is a need to offer more opportuni- guests and visitors from outside to enjoy patients would not only be referred by ties for high quality accommodation for the breathtaking panoramic view over doctors in Germany and Sweden - or visitors and tourists to Valdemarsvik and the bay to the sea on the horizon. other countries - but would also include environs. For this reason it will also be There is already basic road access and private individuals who, on their own necessary to establish one or more new the municipality will provide water and

Summer fun in the town centre

8 Valdemarsvik Spa – Physical Therapy Clinic drainage connections to the boundary of ance for the project concept, we have engaged the services of an architect to produce the property. There are no neighbouring visuals of what a health resort on the Bergudden/Klippan site might look like. When operations in the area that can be per- describing a possible solution to the construction project, the architect writes: ceived as a disturbance. Work on producing a detailed de- velopment plan for the area has already commenced and it is estimated that it will take approximately one year be- ”We wanted to design a building that stands out – a contemporary fore construction work can begin at the construction – yet one that nevertheless seems fully at home in its Bergudden/Klippan­ site. natural surroundings. The central structure is designed as an en- Broad-based local support trance to the facility as a whole, but also as a way of dividing up the In order to gain widespread acceptance building into various sections, as it is very long. The building has also for the project and spread knowledge been designed to maximise access to the view out over the bay. For about the project among local residents, a project in this category, we would estimate a construction cost of we have produced information about how this new venture would revolution- approximately SEK 25,000 (approx. EUR 2,500) per square metre. ise the development of Valdemarsvik it- In order to get a picture of how big the building might be, we self and of the municipality as a whole. made some calculations that gave us a figure of around 50 hotel This material has been used when meet- rooms = approx. 1,750 m2. We added two restaurants and restaurant ing representatives of the political par- kitchens = approx. 1,600 m2. We estimated around 100 rooms for the ties in local government, associations of local businesses and other entrepre- rehabilitation clinic = approx. 5,000 m2. We then added 5, 500 m2 for neurs, lodges such as Odd Fellows, and swimming baths, terraces and other areas, to arrive at a total floor others. area of almost 14,000 m2. The building itself follows the contours of Following the presentation and sub- the hillside. The two lower storeys consist of hotel rooms and reha- sequent discussion, listeners have been asked to complete a questionnaire to bilitation rooms. The third floor forms the entrance to the building express their views of the project. Just and it is here that we have envisaged restaurants, various types of over 81 percent of respondents are high- bathing facilities and maybe a greenhouse, etc. On the top floor are ly positive to the implementation of the more hotel rooms and rehabilitation rooms.” project.

Architect’s conceptual drawing As part of the work of gaining accept-

Conceptual sketch of a possi- ble facility superimposed on the proposed Bergudden/Klippan site overlooking Valdemarsvik.

Physical Therapy Clinic – Valdemarsvik Spa 9 Conceptual sketch of a possible facility super- imposed on the proposed Bergudden/Klippan site overlooking Valdemarsvik

It should be made clear, however, that this is merely a suggestion, conceived to facilitate the task of gaining acceptance for this project. There will most proba- bly be changes to this proposal when we have found an investor who is seriously interested in the project.

A project with regional and municipal support In Sweden municipalities are organised at regional level into independent, re- gional development councils. Together with Östergötland County Council, the 13 municipalities in the Province of Östergötland form the Östsam Regional Development Council, which works un- der political leadership to promote the development of the region and its mu- nicipalities. The Municipality of Valdemarsvik and the Östsam Regional Development Council are both highly positive towards the plans for a health resort in Valde- marsvik and believe that it would lead to numerous positive effects for the region and help fulfil the municipality’s ambi- tion to establish a reputation for tourism and high-quality healthcare. It would also mean increased numbers of visitors and improved commercial opportunities for existing local businesses. For these reasons, the abovementioned organisa- tions offer their wholehearted support to the initiative and are willing to provide help by brokering contacts with the rel- evant official bodies and potential busi- ness partners, and fast-tracking the pro- cesses relating to permits and licences, etc. In order to place the planned health- care facility in Valdemarsvik in context, there follows a brief description of the Swedish healthcare system and medical services, and of the competence in these areas that is available in Östergötland.

10 Valdemarsvik Spa – Physical Therapy Clinic Physical Therapy Clinic – Valdemarsvik Spa 11 The Swedish healthcare system and medical services

Sweden’s healthcare system is of a high standard. Private healthcare providers are increasing their share of the market, and both Swedish and foreign com- panies are given equal opportunities.

Sweden has a long tradition of providing high-quality medical treatment at reason- able cost. Swedish medical services rank high in international comparisons. Legislation on healthcare and medical services is national and over the past 20 years approximately nine percent of the nation’s GDP has been spent on healthcare. Swedish healthcare is decen- tralised; the country’s 21 county councils are responsible for running hospitals and health centres, while the 290 local municipalities are responsible for other forms of care services.

Organisation While primary care has traditionally played a lesser role in Sweden than in many other European countries, the aim is now to make primary care the basis for the nation’s entire healthcare and medical care system. Today most healthcare and medical services are pro- vided by local health centres staffed by doc- tors, nurses, midwives, physiotherapists and other categories of health workers. Around 25 percent of these health centres are run by privately owned companies en- gaged on behalf of the county councils. There are special children’s clinics, antenatal clinics, family planning and clinics for teenagers. Six- ty hospitals provide specialist care and emer- gency medical care 24 hours a day. Eight of these hospitals are regional hospitals that of- fer highly specialised medical care, and most of them are also involved in training medical staff and in medical research.

Financing The majority of the costs for healthcare (ap- proximately 70 percent) is covered by coun- ty council tax (a proportional income tax). Care of the elderly and of disabled people in

12 Valdemarsvik Spa – Physical Therapy Clinic The Swedish healthcare system and medical services

their own homes or in institutions is a healthcare provider in compliance financed chiefly through taxes raised with the Lag om Vårdval (”Choice of by municipalities. Central government Healthcare Provider Act”) passed by grants cover approximately 20 percent the Swedish parliament in February of the costs. 2009. This means that patients are free to register with the health centre that Opportunities they choose. All healthcare providers, for foreign companies private and publicly funded alike, that Foreign companies seeking to establish meet the criteria for authorisation may a presence in Sweden are subject to the supply healthcare services and receive same rules and regulations as Swedish compensation for this from the county companies. Sweden’s Health and Medi- council. cal Service Act stipulates that the coun- In the case of specialised healthcare ty councils are responsible for offering as well, private companies are permit- healthcare and medical services to all ted to provide healthcare services that those living within the boundaries of are financed by the county councils, al- the county council, but also provides though in this instance this is decided for a county council to conclude agree- by a process of public procurement. ments with external companies and It makes no difference to this process care providers to perform these tasks. whether a company bidding for a public All Sweden’s county councils have re- service contract is Swedish or foreign. cently introduced the right to choose Patients can apply to be treated wher- ever they choose in the country. Around 20 percent of the medical care financed by the county councils is actually supplied by private companies. There is also a purely private healthcare option where the cost of treatment is covered by the individual or by a private insurance policy. Today approximately 4 percent of Swedes have a private in- surance policy: this is a low proportion, but one that is growing rapidly. Swed- ish hospitals may be operated as profit- generating enterprises, and an increas- ing number of Swedish companies are starting to offer their employees private health insurance as an additional ben- efit. In addition to publicly financed medical care, there are also private healthcare providers who offer treat- ments that are not financed by the county councils: these include opera- tions to alleviate short-sightedness, cos- metic surgery and vaccinations. This segment is financed exclusively by the patients themselves.

Sources: Svenska institutet, Swedish Healthcare, Invest Sweden

Physical Therapy Clinic – Valdemarsvik Spa 13 Business climate in Östergötland

With its 420,000 inhabitants Östergötland is Sweden’s fourth largest metropolitan area and enjoys a strategic location just one-and-a-half hour’s drive south of Stockholm.

The region comprises the twin cities of second largest retail park at Tornby. and from a number of German cities. Linköping and Norrköping, plus a large Scheduled flights to several new inter- www.jonkopingairport.se number of attractive surrounding towns national destinations have also recently and villages of varying size and charac- been introduced. Road and rail ter. Within a short distance are three The southern main line railway from international airports and the region as Infrastructure and communications Stockholm passes through the region, a whole can offer both the hustle and and there are excellent rail connections bustle of big city life and stunning natu- Airports from here to the rest of Sweden and ral experiences in the archipelago, in the Östergötland has two airports, one to Germany via Denmark. Two major forests, on the fertile plains and on the in Linköping and one in Norrköping. European road transport arteries, the large lakes. Close by are also Stockholm Skavsta in E4 and E22 European highways, meet the north and Jönköping Airport in the national trunk roads in the region that A growth region that south. connect to Örebro and Oslo beyond, attracts investment and to the north of Sweden (via the Östergötland is a region characterised by Linköping City Airport Mälaren Valley). strong growth. Investments in research The airport is only a five-minute drive and education at one of the biggest uni- from the centre of Linköping and has versities in Sweden coupled with good daily connections to Amsterdam (KLM) communications have created a dynamic and Copenhagen (NextJet). and diversified spectrum of trade and www. linkopingcityairport.se industry. The region’s strengths lie in fields such as IT, environmental engi- Norrköping Airport neering, the life sciences, aeronautical This airport has direct flights to Co- engineering and logistics, but this is an penhagen (CimberSterling), Helsinki area of Sweden that is well-known for (FinnCom) and Alicante (Ryanair). its long and proud industrial heritage, www.norrkopingairport.com and where high productivity and a well- educated workforce are the hallmarks of Stockholm-Skavsta local enterprise. This airport in Nyköping, also known Proximity to Stockholm plays a deci- as ”Stockholm South” is the Scandi- sive role for the establishment of many navian hub for Ryanair with around companies, and with its location adja- 40 international destinations. The air- cent to the E4 and E22 European high- port, which is about 40 minutes’ ways and the main rail line south from drive from Norrköping and just Stockholm, close to one of Sweden’s over an hour from Linköping, is biggest ports and with three interna- served by dedicated airport coach tional airports within easy travelling services to and from Norrköping and distance, the region has evolved into a Linköping. www.skavsta.se leading hub for logistics. Large compa- nies with a strong local presence include Jönköping Airport Saab Aero, Siemens, Ericsson, Holmen, This airport is in the Province of Små- Billerud and Toyota. In recent years the land, to the south-west of Östergötland. Map of southern Sweden, showing Valdemars- retail sector has expanded significantly From here there are direct flights to Co- vik, strategically located between the major and Linköping is now home to Sweden’s penhagen and summer charter traffic to cities of Stockholm, Gothenburg and Malmö.

14 Valdemarsvik Spa – Physical Therapy Clinic Healthcare and medical services in Sweden and Östergötland

Östergötland has a long tradition of providing medical services and healthcare. The region is ranked as number one in Swe- den for medical training, is a leader in research and serves as a model of cooperation between the private and public sectors.

Here in Östergötland we can look back o­­­rell, was born in Linköping in 1903. of labour within the European Union on a long tradition of healthcare. For- After studying in Paris and Berlin, he re- and as Sweden does not impose any re- merly, in the small town of Söderköping turned home to Sweden to take his doc- strictions on the influx of foreign labour (a medieval gem on the banks of the Göta torate. In 1955 Theorell was awarded from EU member states, a large number Canal, less than 40 kilometres from Val- the Nobel Prize in Physiology or Medi- of foreign nationals already work as doc- demarsvik) there was a spa which dated cine for his work with oxidation en- tors in Sweden. For a number of years back to the 1700s. Various therapeutic zymes. One of the squares in Linköping Östergötland County Council has been treatments using water from a spring has been named after him, in the uni- actively and successfully engaged in re- dedicated to the town’s patron saint, versity hospital quarter that today is a cruiting doctors from Germany. Saint Ragnhild, made Söderköping Spa regional centre for high-quality medical Linköping University with its 25,000 a popular venue for recreation and reha- care, education and research into health students is a major resource for every bilitation. Sweden’s oldest spa, Medevi, and medical issues. company that establishes a presence in is also in the Province of Östergötland. the area. Linköping is pre-eminent in Medevi was founded by Urban Hjärne A wealth of competence the ranks of medical universities and has in 1678 in what today is the Municipal- Swedish medical training is of high a long history of research and education ity of . As a matter of curiosity, quality. There are six Swedish univer- in medicine and technology. Education the famous Swedish chemist, Jöns Jakob sities for students who wish to become and research within the fields of health- Berzelius, was born close by and was doctors. In 2009 approximately 1,000 care and medical services is conducted apprenticed to the spa’s apothecary for new doctors and 4,000 new nurses within the Faculty of Health Sciences some years around 1800. graduated from medical training cours- (FHS). Another famous chemist, Hugo The­ es in Sweden. As there is free movement

Physical Therapy Clinic – Valdemarsvik Spa 15 Faculty of Health Sciences – facts awarded the ”Excellent Learning Envi- World-class research and figures: ronment” prize by the Swedish National Linköping University conducts interdis- • 3,400 students Agency for Higher Education. FHS stu- ciplinary research across a broad spec- • 7 undergraduate programmes dents themselves are also satisfied with trum in the field of life science, primar- • 2 Masters programmes the training they receive and, once they ily within the Faculty of Health Sciences • Approximately 50 single subject have graduated, their services are in (FHS) and the Institute of Technology courses great demand in the market. (LiTH). • Approximately 500 graduates Linköping’s particular strengths in a year, including 145 doctors and 250 nurses Close cooperation between life sciences include research into bio- • Approximately 500 research schools and companies informatics, biomaterials, biosensors, students, with 50 Ph.D’s and Health and Social Care colleges are a can­cer, diabetes, cardiovascular inflam- licentiates each year national initiative in which educational mation, developmental biology, medical establishments and companies work imaging, organic electronics and pro- Sweden’s best training for doctors together to provide high-quality train- tein folding. The university’s research- FHS is in the international front rank ing in healthcare and social care. This ers have also made significant progress in terms of developing teaching meth- includes education at secondary school in the study of Alzheimer’s disease and ods for training doctors-to-be and other level, as well as adult education and are world-leaders in the field of individ- medical workers. The medical doc- competence development measures for ual stem-cell based cornea therapies and tor programme is constructed around workers already employed in healthcare medical imaging diagnostics. problem-based learning and the inte- and social care. The Health and Social Other specialist fields include ergo- gration of different subject areas and Care College in Östergötland encour- nomic design – man-machine inter­ topics. Students are given a great deal ages cooperation and collaboration be- action – sports medicine, health foods of responsibility in determining what tween local municipalities, the county and pharmaceutical development. they need to learn and focus on, which council, FHS in Linköping, private care Approximately 800 researchers is mainly based on analysing situations providers, trade unions and schools in (among them, some 140 professors) and and dealing with case studies. This in- order to ensure that the education and around 6,000 students are involved in novative approach has led to the course courses on offer follow the very latest life science research and education at being awarded the top rating in Sweden, developments and reflect the widest pos- Linköping University. and for several years now FHS has been sible breadth.

16 Valdemarsvik Spa – Physical Therapy Clinic Expanding private care sector IT. These include companies such as New Tools for Health – a regional Almost 16 percent of the 360,000 Sectra, Motorola, Cambio and Ericsson forum for health products and people employed within the medical that offer communication solutions, IT services and social care sector in Sweden work support for the entire care sector, image New Tools for Health is a regional net- for private companies. As regards doc- analysis and image management. In this work that serves as an arena for develop- tors, approximately seven percent of the context mention should also be made of ing new solutions to meet today’s ever- 27,500 currently practising in Sweden the Center for Medical Image Science increasing needs within the medical and are employed by private care providers. and Visualization (CMIV), a world- social care sectors. This is an area to In 2008 Sweden had 12,600 private leader in research to develop and test which the Swedish Governmental Agen- medical and social care companies of tomorrow’s methods for image analysis cy for Innovation Systems, Vinnova, has varying size and nature. in the medical sector. accorded special priority, and the agency In addition to a number of fairly large Innovative new companies include invests heavily in the development of the companies, such as Carema, Attendo Dreampark, which has developed an in- New Tools for Health concept. The main and Proxima that provide medical and teractive TV portal, and Catrel, whose focus of work is on developing tools and social care in Östergötland, there are digital pen technology enables users at services for effective and efficient home- also smaller and more specialised pri- home to transfer handwritten informa- based care. Members of New Tools for vate care providers, including Avesina, tion from a paper form directly to the Health include both publicly funded Medicinskt Centrum, Specialistläkarna, care provider’s IT system. Cardiolex has organisations and private companies, Familjeläkarna, Hjärtspecialisterna car- developed an ECG platform for a stand- who through their participation in this diac specialists and Crocus foetal di- ard PC, Dynamic Code has produced forum have access to a large regional, agnostics. Östergötland is also one of self-testing concepts in a number of ar- national and international network of the leading regions in terms of private eas that show that each and every one of potential partners and clients. primary medical care, which is managed us can be a user of a company’s services, and overseen by Östergötland County Pharmacell has launched the Careousel Council. programmable medicine dispenser that delivers the right dose of the right medi- Strong high-tech industries cine at the right time, and Audio To Me The region also has a number of front- has developed new technology for dis- rank players in medical technology and tributing the spoken word.

Physical Therapy Clinic – Valdemarsvik Spa 17 Investments in tourism in Sweden

Travel and tourism is the fastest growing industry in Sweden and it is anticipated that earnings from this sector will double over the next ten years.

In 2009 the value of incoming for- eign tourism in Sweden exceeded that of Swedish tourism abroad for the first time ever. Also in 2009 Sweden was ranked by the World Economic Forum in seventh place among countries with the greatest potential for tourism. The travel and tourism industry in Sweden offers many attractive invest- ment opportunities for property inves- tors and property developers. The foun- dations are already in place in the form of a diversified international economy that has been growing strongly for a number of years. Sweden is also an at- tractive destination in many ways, with resources such as clean, unspoiled nat- ural surroundings and a rich cultural heritage. There is potential for develop- ment both in the major cities and out in the countryside in areas such as skiing, adventure/wilderness holidays, golfing and coastal recreation.

Five good reasons to invest

• Plenty of potential in an expand- ing tourist industry • Travel and tourism is the fastest growing sector in Sweden • Sweden is receptive to new ideas • Good access to unspoiled nature and clean environments

• Visitor volumes are constantly rising

18 Valdemarsvik Spa – Physical Therapy Clinic Valdemarsvik in Östergötland

Valdemarsvik in south- ern Sweden forms part of the coastal archipelago in the Province of Östergötland.­

The municipality is just to the south of Norrköping, one of the two largest municipalities in what is known as ”The Twin Cities of Sweden”. The small town of Valdemarsvik nestles among rolling hills close to the sea in an area rich in cultural history that provides good op- portunities for a variety of leisure-time activities.

Location and communications Distances to Valdemarsvik from Norrköping 53 km Linköping 85 km Stockholm 210 km Gothenburg 355 km Malmö 432 km The closest airports within the region are in Norrköping, with worldwide connections via the in- ternational hubs in Copenhagen and Helsinki, and Linköping City Airport, with worldwide connec- tions via the international hubs in Copenhagen and Amsterdam. Connections and flight times from some German cities (incl. transfers): Berlin: Via Copenhagen to Norrköping Airport 4 hrs 15 mins; to Skavsta 3 hrs 15 mins Düsseldorf: Via Copenhagen to Norrköping Airport 3 hrs Cologne: Via Amsterdam to Linköping Airport, 5 hrs 15 mins Frankfurt: To Skavsta: 3 hrs 45 mins Munich: Via Amsterdam to Linköping Airport, 5 hrs 30 mins Hamburg: To Skavsta, 3 hrs 15 mins

Physical Therapy Clinic – Valdemarsvik Spa 19 The travel and tourism industry in Östergötland

A strategic geographic location, some of Sweden’s premier visitor attractions, a variety of stunning natural land- and wa- terscapes and a rich cultural heritage have contributed to a 78 percent increase in tourist consumption in the region over the past ten years. This serves only to confirm the great potential that exists in the area for profitable investments in all types In 2009 Östergötland reported ap- of accommodation proximately 1.4 million guest nights in commercial accommodation: 196,400 alternatives. of this total were foreign guests. There are 2,500 people employed in the travel and tourism industry in Östergötland. Over the past ten years the number of overnight stays has risen by 13 percent and tourism consumption has risen by 78 percent. Östergötland has 85 hotels and five holiday villages with cabins for hire. The total number of hotel rooms is 3,700. Most hotels are to be found in Linköping and Norrköping. The region is well located from the perspective of Stockholm, with good access via three international airports, the E4 and E22 European highways and good rail connections. There is great po- tential for the region within the travel and tourism sectors, and some of Swe- den’s major tourist attractions are close by. These include Kolmården Wildlife Park, the largest of its kind in Scandi- navia, the Göta Canal, which is one of Sweden’s premier tourist destinations, Astrid Lindgren’s World, where children can meet all their favourite characters from the stories of Astrid Lindgren, and the Kingdom of Crystal in Småland, with many well-known names among Sweden’s glass artists and glass com- panies. The region also has significant potential as a venue for congresses and conferences, with its location more or less midway between Stockholm, Goth- enburg and Malmö making it ideal for national and international conferences. Stockholm is only two hours’ drive

20 Valdemarsvik Spa – Physical Therapy Clinic The travel and tourism industry in Östergötland

Stockholm market is well within the re- gion’s catchment area. The region is also rich in natural at- tractions - everything from the archipel- ago to the inland plains, hills and large lakes, offering plenty of opportunities for fishing, sailing, canoeing and hunt- ing. Here, too, is a rich cultural history with two medieval towns that attract many tourists: Vadstena with its beauti- ful abbey, the magnificent castle from the days of King Gustav Vasa and the nun- nery of the Sisters of Saint Birgitta, and Söderköping, a picturesque idyll on the banks of the Göta Canal. It is here that several episodes of the German televi- sion series Inga Lindström were filmed, as well as the children’s film Madicken, and Östsvenska Turistrådet have been technical, political and cultural context. based on the book by Astrid Lindgren. working actively to sell Östergötland as Another recently re-opened attraction is While the region clearly has a number a destination to German tour operators, the Norrköping Visualization Center C of very attractive tourist destinations, and interest from the Germans is now with its Dome Theatre and exhibitions there is still potential to be realised in great. Out on the islands of the archi- and activities that focus on state-of-the- terms of accommodation. In recent years pelago, however, there is seldom any art developments in visualisation tech- the regional tourist organisation, Öst- comfortable hotel accommodation that nology. svenska Turistrådet, has collaborated is suitable for people who wish to stay in Valdemarsvik itself is a paradise for with Visit Sweden to attract foreign visi- the area for an extended period. nature-lovers. Its location close to the tors to Sweden, most particularly from sea, the cultural history of the surround- Germany, the Netherlands and Russia. ings, and the forests enable visitors to Demand from foreign tour operators Tourist destinations enjoy everything from boating and sail- currently outstrips what the region’s ing, fishing, diving, canoeing, cycling, The region’s top tourist accommodation facilities can offer, so destinations are: horse-riding and hiking in the coun- there is clearly a need for new investment tryside to berry-picking, mushroom- in hotels, holiday villages/tourist cabins • Göta Canal picking, hunting and golf. The winter, and resorts. • Kolmården Wildlife Park, too, has its own special charm here, with 621,000 visitors cross-country skiing and long-distance Interest from German tourists • ”Old Linköping” open-air museum, skating. Guided tours in the surround- in Östergötland 490,000 visitors ing countryside provide visitors with an Germany is the largest single foreign • Astrid Lindgren’s World opportunity to learn more about the lo- market for Östergötland, with a total in Vimmerby, 450,000 visitors cal flora and maybe even catch a glimpse of 83,000 guest nights in commercial • Omberg Hill, 385,000 visitors of, or see the tracks of, elk and wild boar. accommodation for visitors from Ger- • , 323,000 visitors For those interested in history there are many. In 2009 Germans accounted for several attractive churches and museums 18 percent of all foreign guest nights in well worth a visit. All of this, plus Val- the region’s hotels and for 44 percent of Future attractions are bound to in- demarsvik’s proximity to other popular camping nights. German visitors are fre- clude the recently re-opened Swedish tourist destinations, means that, espe- quently well-to-do middle-aged or older Air Force Museum, which in June 2010 cially during the summer, there is always couples, who are attracted by the natural welcomed visitors to new, modern exhi- a variety of activities and entertainment beauty and cultural history of the re- bition facilities which place the story of to choose from close at hand. gion. For the past few years Visit Sweden the Swedish Air Force in its historical,

Physical Therapy Clinic – Valdemarsvik Spa 21 The next step – Get in touch!

We do hope that this material has convinced you that Valdemarsvik Spa – Physical Therapy Clinic is an investment opportunity with considerable commercial potential. We also hope that you will see the benefits inherent in the fact that broad support for the idea has al- ready been firmly established among our own ranks, while still leaving plenty of scope for investors to add their own ideas to and set their own stamp on the process in terms of the final shape of the project, the operative management and the choice of partners and associates.

Maybe you would like more information about the Valdemarsvik Spa initiative or Östergötland? Or perhaps you would like to visit the region to see its potential for yourself? If so, please don’t hesitate to contact us. We look forward to hearing from you.

Hans Lorentzon Näringslivschef Valdemarsviks kommun Telephone: +46 123 19 187 E-mail: [email protected]

22 Valdemarsvik Spa – Physical Therapy Clinic Photography: Nils Ohlsson, Hannes Carlsson, Göran Trysberg, Dan-Åke Carlsson et al.

Physical Therapy Clinic – Valdemarsvik Spa 23 www.twincities.se www.valdemarsvik.se www.ostergotland.info

24 Valdemarsvik Spa – Physical Therapy Clinic