The Official Show Publication

DAILY

The Official Show Publication

DAILY

SATURDAY, JULY 19, 2014

The Official Show Publication

DAILY

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The Official Show Publication

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DAILY

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5 GearGear onon FireFire TODAY, THE MUSIC CITY CENTER is the hotbed of the newest, sizzling gear. From must-see products to a slew of workshops, concerts and events, you’re sure to find something that fills your musical craving. Check out a few here: 1. Don’t miss the World’s Fastest Drummer contest today maple travel uke. See page 10. 5. Strum your heart out at at 2 p.m. See page 14. 2. CAD’s new CADLive D80, D82 today’s Community Ukulele Circle at 2 p.m. See page 14. and D84 mics. See page 6. 3. Check out the Communi- 6. Reverend’s Reeves Gabrels Signature Spacehawk. See ty Drum Circle at 3 p.m. See page 14. 4. Kala’s spalted page 4.

4 UBD July 19, 2014 GUITAR WALL Lombardo Launches Guitars Ernie Lombardo, luthier and student of Les Paul’s longtime personal guitar builder and tech Tom Doyle, has launched E. Lom- bardo Guitars, a custom guitar company. E. Lombardo Guitars, including models EL2T Vintage, The Carly Jane, The D Rose and The Coop, are all handmade in the Unit- ed States. The guitars are backed by a lifetime guar- antee, come with a full set up and do not include any plastic parts. Eastwood Introduces Unique MandoTenor “I’ve been in love with guitars and elec- Eastwood Guitars and multi-instrumen- arrived it knocked me out”. tronics almost all of my life,” said Lombardo. talist Warren Ellis have teamed up again to Eastwood has fused the popular Warren “It’s my dream to put extraordinary musical create the world’s first electric double neck Ellis Tenor with a 4-string Mandocaster to instruments in the hands of people from all electric mandolin and tenor guitar, the War- create a completely new instrument. over the world who will appreciate and love ren Ellis Signature MandoTenor. The MandoTenor offers a unique twist for playing them.” The idea came to Warren while he was any professional studio. This sleek dual cut E. Lombardo Guitars can be ordered on- looking for a new custom instrument in time carved alder body comfortably lets players line. The new company is currently selecting Reverend for his 2014 tour schedule with Nick Cave switch from the 14-inch scale mandolin to dealer partners across the United States. and the Bad Seeds. the distinctive sound of a 23-inch scale ten- $ E. Lombardo Guitars (elombardoguitars.com) “In 2013, I was on tour forever and I or — or both at the same time. It features a Uncages threw the idea out there to Mike after a rath- three-way switch, master volume and tone er surreal dream I had involving Daft Punk controls and two single coil blade pickups. Spacehawk and an orangutan,” Warren said. “And rather This initial Limited Edition release of only 36 The Reverend Reeves Gabrels Signature than treat me like I had been on tour for too instruments ships in a tour-ready custom-fit Spacehawk guitar is now available in Lake- long, he put the machine in motion and ran hard shell case. shore Gold. with it. When the prototype of Black Ned $ Eastwood (eastwoodguitars.com) The Spacehawk, released in January, is the second collaboration between Reverend Guitars and The Cure’s Reeves Gabrels. It’s a sealed semi-hollow, equipped with Railham- mer Chisel pickups, a soft-touch tremolo spring and an on-off toggle switch. OZZtosh Premiers Reverend Guitars feels you can’t be dif- ferent if you’re playing what everyone else is, and the Spacehawk is truly a guitar for the Lightweight Guitars individual. OZZtosh has debuted the $ Reverend (reverendguitars.com) first in its line of lightweight guitars machined and hand- crafted from solid aluminum. “Technology, beautiful polished metalwork and great Schecter sound always have had a significant appeal to electric Adds Three guitar players,” said Brian Ostosh, principal and design- Models to er. “For the first time, we are able to use advanced indus- trial science and expertise to Banshee Line Schecter recently added 6-, 7- and create a metal guitar that is 8-string models to its Banshee line. These lightweight and a joy to play. models are available with active EMG 81/85 “Best of all, our design or passive Seymour Duncan Nazgul and Sen- solution maintains a beautiful tient pick-up configurations. tone, long sustain, and an The USA Hipshot Bridge is available with unmatched string resonance a Floyd Rose bridge on certain models. that guitar players love. The The new models are available in the LUMA’s classic shapes are following colors: Trans Black Burst, Trans enhanced by proprietary Purple Burst, Crimson Red Burst and Faded OZZtosh state-of-the-art sur- Vintage Sunburst. face contouring methods and $ Schecter (schecterguitars.com) internally placed acoustical chambers. This establishes a much richer sound than pre- vious generations of hollow aluminum guitars. Swan Songs in the Lowest Register Each guitar can be per- Swan Song Guitars’ new U.S.-made “4 sonalized to a high degree of Directions” line of bass guitars features both customization by selecting 4- and 5-string models. from a wide range of high They feature an alder body with a 24-fret quality neck styles and materials, tuners, The finely-tuned computer directed de- maple boarded neck, custom-designed Ja- bridges, nuts and pick-ups.” sign process gives the instruments a struc- son Lollar pickups, Hipshot hardware, Alien OZZtosh has also introduced the new- tural integrity and are polished off with a Audio on-board preamps and custom Curt est in its line of LUMA guitars, the LUMA superb hand finishing. Mangan strings. bass. $ OZZtosh (ozztosh.com) $ Swan Song (schecterguitars.com) UBD January 23, 2014 5 6 UBD July 19, 2014 SOUND ROOM

TC-Helicon Voice Looper App ‘VoiceJam’ Gets Major Update TC-Helicon recently announced version 1.3 of its vocal looping and effects app, VoiceJam. Revamped for iOS7, version 1.3 comes with improved graphics, more loop time and a free emulation of the VoiceTone E1 Echo & Delay, giving users access to effects from the get-go. With the new update, users can create effects chains in tandem with the E1 by utilizing in-app purchases, such as the C1 HardTune FX for pitch correction and the R1 Reverb FX. At the heart of VoiceJam is a powerful audio looper with pro-vocal effects integra- tion. Designed by TC-Helicon to be a live Rhythm By Numbers performance tool, VoiceJam lets its users Propellerhead recently debuted the A-List 600 active developers and more than 200 perform and record entire masterpieces from Acoustic Guitarist Rack Extension instrument, instruments and effects now available on the scratch, to harmonize themselves, to add providing Reason users with an easy way to Propellerhead online store. Rack Extensions rhythms with their voices, and countless oth- create professional rhythm guitar tracks. integrate seamlessly into the Reason rack, er possibilities for performing, creating, and Available to Reason 7.1 customers, A-List boasting excellent sound, smooth workflows sharing amazing musical compositions. Acoustic Guitarist includes 600 rhythms and rock-solid stability with the intuitive rout- $ TC-Helicon (tc-helicon.com) spread across more than 50 styles that can ing, automation, deep editing and flexibility be played and combined in real time to create that Reason users expect. realistic performances. A-List Acoustic Guitarist puts the sound of “Whether you’re a keyboardist wanting to a world-class studio guitarist right in the Rea- add guitar to your tracks, or a singer-songwrit- son rack. Single MIDI notes trigger chords and er looking for new styles, A-List Acoustic Gui- progressions, while adding additional notes tarist helps you achieve professional rhythm allows users to explore alternate voicings and guitar recordings and explore inspiring new patterns. musical directions,” said Timothy Self, Pro- With intuitive, hands-on control over pellerhead vp of product marketing. “A-List chords, strumming patterns, tonal parame- Acoustic Guitarist adds to the rapidly expand- ters and more, musicians can quickly dial ing Reason Rack Extension family with a first in the perfect performance for their song class instrument that’s sure to spark endless or spend time experimenting with endless musical inspiration.” variations. Since its release in 2012, Propellerhead’s MSRP: $99 at the Propellerhead online Rack Extension platform has emerged as store. a powerful audio plug-in format, with over $ Propellerhead (propellerheads.se) MXL CR20 Vocal Microphone Offers Best of Both Worlds MXL Microphones has added the CR20 response with a smooth top makes it well-suit- Vocal Condenser Mic to its CR series. The ed for a wide range of voices and applications. CR20 boasts a tube emulation switch that lets For added character and warmth, users can the mic mimic the tonality of a classic tube switch to ‘Tube Mode.’ In both cases, the mic New CAD Mics Versatile mic. The CR20 is ideal for those who want the captures vocals thanks to its 22 mm capsule The new CADLive D80, D82 and D84 Audio’s Equitek studio history and live sound tube mic sound without the investment, as and gold-sputtered, 6 micron diaphragm. microphones deliver high performance and experience, the CADLive mics are rugged, ver- well as the flexibility to switch back to a sol- The CR20 is available for preorder now sound quality when miking satile, and easy to set up and use. They can id-state sound. with expected delivery in late summer. guitar cabinets and percus- be used individually or in tandem to create The CR20’s flat, natural frequency $ MXL (mxlmics.com) sion instruments. unique custom sounds for miking guitar and Draw- percussion. ing on CAD The D80’s Large Diaphragm Moving Coil dynamic design provides an updated sound profile for the category. It’s tight Super-Car- Eventide Debuts New DDL-500 With No Delay dioid polar pattern produces a high output Eventide recently unveiled the DDL-500, Delay time can be changed manually or ensuring outstanding performance even on the its new digital delay for 500 series racks. by connecting an LFO loudest stages. The DDL-500 features 10 seconds of de- to the remote input al- A Moving Ribbon design with a fig- lay at a 192 kHz sample rate and a simplis- lowing short delays to ure-eight pattern, the D82 combines ribbon tic design that limits the amount of digital be used for comb filter warmth with a level of clarity and articula- circuitry to the bare minimum. Soft saturation and flanging effects. tion. Its exceptional frequency response of clipping, low pass filter, feedback, insert loop, The DDL-500 is also 30Hz-20kHz and an impressive max SPL relay bypass, and +20 dB boost are all analog. capable of extremely rating, 140dB at 100Hz, make it ideal for “500 series is, by and large, analog and long delays letting long delivering signature sounds in high volume we thought long and hard about introducing a passages be captured environments. digital product to that world. Our mantra was for looping. The D84 is a Large Diaphragm Condens- ‘as analog as possible,’” said Ray Maxwell, From short delays for er ensuring studio-quality reproduction in vice president sales and marketing. “The DDL- double tracking to ridicu- a practical design with a full, yet transpar- 500s digital circuitry was kept to a minimum lously long delays to create ent, true to life sound. The D84 has internal — just the chips necessary for delay. All of the swept delay and tape echo shock mounting to facilitate placement and other sound-shaping features are implemented class effects, the DDL-500 brings positioning. in the analog domain. The design goal was to it all in a single 500 series slot. $ CAD Audio (cadaudio.com) create a digital delay with an analog soul.” $ Eventide (eventide.com) UBD July 19, 2014 7 DRUM PAD Sabian Adds Lang Teaches Gladstone 13-inch Hoop Technique Hudson Music has released The Gladstone Crasher Technique from Morris “Arnie” Lang. As one of The 13-inch Jojo Mayer Hoop Crasher the few surviving students of Billy Gladstone, dual-ring effects device offers versatility and a and one of the world’s foremost experts on the massive palette of sound. Manufactured from Gladstone technique, the DVD is an important a set of premium B20 Bronze hi-hats, the top historical document of not only Billy Glad- flotation ring is punched with 32 holes for stone and his important contribution to mod- lightness and lift, while the heavier bottom ern drum technique, but of the career and ring is designed with an X-Celerator Air-Wave legacy of Lang himself. lip to eliminate airlock and minimize contact Topics include principles of the Glad- area with the snare head. stone technique, parts of the stroke and body Attached by a pair of cotter pins, the two mechanics. An approach to the rudiments is rings can be played free by simply removing covered in detail, as well as various other top- the pins, allowing more flotation and lift of ics including a segment on applying the Glad- the top ring. It can also be placed loosely on stone technique to the drum set. Yamaha’s DTX- a snare drum, or tightened down with a trio of $ Hudson Music (hudsonmusic.com) adjustable tension clamps. Live Removes An advantage of the Hoop Crasher over other snare devices is that players can actually Guesswork play the snare drum and not change its sound. Yamaha’s DTX-Live Sound Solutions take Cymgards Serve Three Purposes $ Sabian (sabian.com) the guesswork out of what drummers need Cymgards, a new patent-pending percus- Depending on the style, Cymgards are avail- by providing simple setups with profession- sion accessory, totally deaden cymbal sound able in sizes ranging from 6 to 24 inches in al sound. DTX-Live Sound Solutions feature while letting players keep the natural stick to diameter. drummer-designed setups for Rehearsal Moni- cymbal feel. They protect the edge of cymbals $ Cymgard (cymgard.com) toring and Stage Drum Monitoring in both ste- from damage and also provide cymbal armor- reo and mono configurations, featuring Yama- ing for shipping and stacking. ha DXR speakers and DXS subwoofers, along Manufactured by TM LLC, Cymgards are with the award-winning STAGEPAS 400i and economical and durable rubber elastic edge STAGEPAS 600i portable P.A. systems. protectors that fit around and onto the cym- bal’s perimeter. Cymgards are available in $ Yamaha (yamaha.com) three styles to fit single and hi-hat cymbals. 8 UBD July 19, 2014 Yamaha Launches New Site Yamaha recently launched yamahadtx. drums are being used in studios, on tours and com, a new website devoted to the company’s on television. DTX electronic drum lineup. The new site will include informative ar- Featuring bold graphics and refreshed, ticles on using the training functions of DTX updated content, the new site addresses the electronic drums in a teaching environment. growing market for electronic drums and Yamaha product specialists and artists will highlights the latest DTX product information, contribute news and event posts on a wide including detailed information and deep re- scope of topics, ensuring that the page be- sources for end users and anyone interested in comes a regular stop for DTX drummers. learning more about DTX electronic drums. Another feature, DTX Community, a brand In addition to demonstration videos, extra new forum area, will serve as a new hub for content, product manuals and how-to guides, drummers to interact, chat, post pictures and the site will contain updated artist news and share tips and stories. videos that showcase how DTX electronic i Yamaha (yamahadtx.com)

New ART SC2 CAD Adds to StagePass Line CAD Audio’s new high performance Stage- The 1600 systems are available as the Flexible, Affordable Pass 1600 series UHF wireless system is a WX1600 Handheld System — a WX1610 Applied Research & Technology has intro- versatile addition to the line. The 1600 series Bodypack System featuring the Equitek E19 duced the ART SC2, a fully featured single system provides 100-channel frequency agile Broadcast and Production miniature condens- rack space two-channel compressor/limiter/ex- UHF operation for maximum operating range er earworn mic, Cardioid Lavalier mic and pander/gate in an affordable package aimed at along with CAD ScanLink technology to pre- Guitar Cable. StagePass TX1600 handheld the cost-conscious pro user. The ART SC2 is a cisely scan, select and link to the optimum TX1610 body pack transmitters have Soft- sophisticated and flexible dynamics processor channel in any RF environment. Touch multi-function on-off/mute/low battery/ designed for easy operation while delivering The systems also feature true diversity ScanLink status switches with multi-color superior tone. The SCL2 can deliver anything operation to minimize multipath interference LED indicators. High-quality alkaline double from smooth subtle compression to hard limit- along with CADLock Automatic Tone Encoded AA batteries provide more than 15 hours of ing with simple front panel control. Squelch that eliminates unauthorized trans- transmitter battery life. $ ART (artproaudio.com) missions in the signal path. $ CAD Audio (cadaudio.com)

10 UBD July 19, 2014

Putting a Sting in Your Sound The new Yellow Jackets New Old Stock While equivalent to the 6V6, but with a marketplace Tube Converter is a limited edition converter slightly lower power rating, the 6AQ5 has made for amplifiers under 100 watts using its own vintage tone that sets it 6L6, EL34, 7027 or 6V6 output tubes. The apart from its eight-pin converter lowers the overall power in an big brother. As with all amplifier and gives it a unique, vin- Yellow Jackets, the 6AQ5 tage tone. Yellow Jacket converter will op- The NOS Yellow erate in a Class-A self-adjusting cath- Jacket is designed ode-bias circuit. with an NOS 6AQ5 All Yellow Jackets Tube Converters are seven-pin miniature handmade in the United States and give beam power tube. players the ability to change the tone of their The 6AQ5 was used in many amplifier without a technician. vintage practice guitar amps in the 1950s. $ Yellow Jackets (yellowjacketstc.com) ChordBuddy Sponsors Bluegrass Radio Show ChordBuddy, makers of the ChordBuddy of the Year buy the International Bluegrass Guitar Learning System and the ChordBud- Music Association in 2005. dy Jr. kids guitar, will sponsor “Knee-Deep in “It is exciting to have the opportunity to Bluegrass,” a weekly two-hour syndicated ra- introduce the amazing ChordBuddy to listen- dio show hosted by Cindy Baucom. ers of the show,” Baucom said. “I have seen Through more than 80 radio stations and time and time again how learning to play seven Internet outlets, Baucom brings Blue- music can be life changing, and ChordBuddy grass listeners the roots, joy and artistry of makes playing easy and fun!” true American bluegrass music. ChordBuddy already has support in the Baucom, who writes and produces the bluegrass community from renowned flatpick- program, is well known in the bluegrass com- ing guitarist Tim Stafford. munity and was named Bluegrass Broadcaster $ ChordBuddy (chordbuddy.com)

Kala Adds More Travel Ukes Kala’s new thinline travel uku- available in both concert and tenor sizes that leles are the latest designs in its both offer great projection. travel ukulele series that was Each ukulele comes with its own heavily first introduced in 2009. padded gig bag with embroidered logo, along The spalted maple travel with all other models in the thinline series. ukes stand out with solid Other features include a mahogany neck with spruce tops, precisely engi- rosewood fingerboard and bridge, die-cast neered arched backs and chrome tuners with black buttons, silver nick- thin bodies measuring only el frets, satin finish and a GraphTech NuBone 1.75-inch in depth. Spalt- XB Nut and saddle. All Kala thinline travels ed maple models include are strung with Aquila strings. a cutaway design and are $ Kala (kalabrand.com)

AXL Rolls Out Hand- Assembled USA BelAir The latest addition to the AXL USA line is like TonePros Kluson tuners, CTS pots, an Or- the USA BelAir, a hand-assembled TV-Jones ange Drop Capacitor and Switchcraft jack. and Bigsby-equipped rocker. The TonePros locking roller TOM bridge The AXL USA Bel Air extends the theme and GraphTech Tusq XL nut deliver spot-on of its single cutaway Bulldog platform. Like all intonation and sustain even after stretching AXL USA instruments, it’s assembled by hand the Bigsby to its limits. AXL has included a in Hayward, California. coil tap so players have equally powerful sin- Each BelAir guitar goes through a rigorous gle-coil tone with a push-pull pot. setup process from hand-pressing and gluing The solid mahogany single cutaway slab the frets. The BelAir delivers the stage-ready body features a one-piece mahogany neck for marriage of hand-assembly and top-of-the-line a vintage-style machine that pulls off surf, components. AXL mined the vintage vein by twang, rockabilly and classic rock. assembling it with a single TV Jones Power The USA Bel Air is available in a pearles- ‘Tron pickup and USA B5 Bigsby vibrato com- cent Orange Sparkle or Light Blue. bined with other under-the-hood components $ AXL Guitars (axlguitars.com) UBD July 19, 2014 11 marketplace John D’Addario Receives Lifetime Achievement Award John D’Addario Jr., vice chairman of Pierri. D’Addario, accepted the Koblenz Lifetime The Koblenz International Guitar Festival Achievement Award this June on behalf of and Academy proactively raises the stan- himself, The D’Addario Foundation, and dards of artistry and scholarship for benefit D’Addario for their dedication to promoting of the guitar and classical guitar. its students and The ceremony took place during the 22nd supporters. Koblenz International Guitar Festival at the Past recipients Electoral Castle of Koblenz in Germany. of the award in- “It is an honor to accept this recogni- clude Celín & Pepe tion on behalf of myself, the entire D’Addario Romero in 2009 family, and The D’Addario Foundation,” John and Professor Kon- D’Addario Jr. said. “The art of the classical rad Ragossnig in guitar has long been recognized as fundamen- 2010. tally the heart and soul of this versatile instru- “We are thrilled ment. It is a tribute to the many gifted and tal- to present the Ko- ented people who dedicate their lives leaving blenz International as a legacy their interpretation of the beautiful Guitar Academy John D’Addario Jr. music written and transcribed for the guitar. Lifetime Achieve- To play a small part in its history over several ment Award to D’Addario for their commit- generations has been an honor and privilege ment to the classical guitar world in the form we take seriously and intend to continue for of innovative development of strings and by many generations to come.” virtue of their generous support and promo- Bernard Maillot of Savarez and former tion of classical guitar activities throughout president of the French Association of Musical the world,” said Günter F.C. Forsteneichner, a Instrument Manufacturers, was also award- spokesperson for Koblenz International Guitar ed. Music for the ceremony was provided by Academy. esteemed Uruguayan classical guitarist Alvaro $ D’Addario (daddariofoundation.org)

JamCamp365The Official Show Publication Redux JamHub, makers of headphone monitoring smaller spaces with each musician being able solutions for musicians and schools, is once to tune in their individual headphone mix. again hosting JamCamp365, an interactive “Many retailers tell us that our products jamming area on the Summer NAMM showDAIL Y enable an entirely new revenue stream for floor to educate retailers about the benefits them with these rock camps and group les- of developing more in-storeThe group Official lesson Show Publication and sons,” said Steve Skillings, founder and CEO rock camp programs. of JamHub. “We invite all retailers to stop by Using the JamHub studio units, retail- booth 344 and see for themselves.” ers can host multiple rock bands in-store in $ JamHub (jamhub.com) DAILY

The Official Show Publication JodyJazz DAILY Kicks Off Vol. 61 No. 7 | The NAMM Show | Saturday, July 19, 2014 The Official Show Publication Sax Blog PRESIDENT Kevin Maher Saxophone mouthpiece maker JodyJazz has introduced a new blog to complement the PUBLISHER Frank Alkyer DAILY company’s website. The new blog will have a greater emphasis on education, with playing EDITOR Katie Kailus advice from company President and Jazz Ed- ucator Jody ASSOCIATE EDITOR Kathleen Costanza Espina. “The new CONTRIBUTING EDITORS JodyJazz blog Ed Enright, Davis Inman, Matt McCall, Bobby Reed site is a great new destina- AD SALES MANAGER tion for sax John Cahill players on ACCOUNT EXECUTIVES the Web,” Tom Burns, Ritche Deraney Espina said. ART DIRECTORS “You are Žaneta Cuntová, LoriAnne Nelson going to find CIRCULATION information that’s entertaining, interesting and Sue Mahal, Evelyn Oakes educational about all things saxophone.” ACCOUNTING The blog includes practice exercises Margaret Stevens and routines to improve sax playing at all levels, including tips on care and mainte- nance to help players get the best out of their 102 N. Haven Road, Elmhurst, IL 60126 equipment. 630-941-2030 | f: 630-941-3210 [email protected] The blog also provides information about JodyJazz’s roster of artist endorsers with news, Maher Publications: DownBeat, Music Inc., UpBeat Daily. events, videos and music recommendations. UpBeat Daily is the official NAMM show publication, pub- Espina also plans to use the blog about lished four times annually for The NAMM Show and three times annually for Summer NAMM. Music Inc., the busi- anecdotes from his many years as a profes- ness magazine for progressive music product retailers, is sional musician. Visit the blog at jodyjazz. published 11 times annually. com/blog. $ Jodyazz (jodyjazz.com)

14 UBD July 19, 2014 schedule SATURDAY, JULY 19, 2014

Unless otherwise noted, the following events will be held in NAMM’s Idea Center, booth 5501 in Hall B.

1:30 P.M. 10 Keys to Marketing Success for Musicians Laura Whitmore of Mad Sun Marketing is back, this time presenting a practical, tips- based workshop on the 10 most essential marketing elements that every musician should use to promote themselves, their mu- sic and their products.

1:30–2:30 P.M. Community Ukulele Circle Music City Center, Outside Main Entrance Bring your island spirit while Kala provides the ukuleles for this lively jam. No experience needed.

2 P.M. World’s Fastest Drummer Contest Music City Center, Lobby The contest, which consist of two categories, Fastest Hands and Fastest Feet, will be held each day on the World’s Fastest Drummer Lobby Stage beginning on Thursday with “heats” and continuing through 1 p.m. today and followed by the “finals battle” of both categories at 2 p.m. Contestants should sign in at the World’s Fastest Drummer Contest stage area located at the Level 3, A1 Lobby of Uke circle, 2 p.m. the Music City Center.

2 P.M. SATURDAY, JULY 19 How to Get an Endorsement Deal Jen Lowe of Boom Boom Percussion walks BREAKFAST SESSION you through what manufacturers look for in 8 A.M. artists. She’ll cover building your own brand, Best in Show using social media effectively, the necessary Frank Alkyer, publisher of Music Inc. skills to be a brand ambassador and the im- and UpBeat Daily magazines, with portance of performing frequently. panel Music City Center, Davidson Ballroom 2:30 P.M. This fast-moving Breakfast Session features Hit Songwriting: Secrets of the Pros a roundup of the best products and services Join Thornton Cline and a panel of fellow hit at Summer NAMM. Join Alkyer and a panel songwriters for an up-close look at the craft, of music retail experts as they reveal the best art and business of songwriting. This session and brightest releases at the show. Find out will explore actual methods of writing a hit, about the gear that’s sure to be a big deal demoing a song, promoting your work and this holiday season and make sure to check earning royalties. it out before you leave the show. (Free break- fast is served until 8:30 a.m.) World’s Fastest Drummer Contest, 2 p.m. 3–4 P.M. Community Drum Circle 10:30 A.M. Music City Center, Outside Main Entrance More Than 1 Million Facebook Paul Riario of Guitar World takes you through Stop by, grab a drum and find your rhythm in Fans: How to Grow Your Social 11:30 A.M. pedalboard essentials and shares his insights this one-of-a-kind circle. Brought to you by Media Presence 5 Ways to Increase Your Lesson into unique and effective pedals. NAMM and Remo. Find out how Online Editor Damian Fanelli in- Sign-ups Starting Monday creased Guitar World’s fan base from 50,000 Pete Gamber is back and this time he will to more than 1.2 million Facebook fans, with show attendees five simple ways to boost huge increases in YouTube and Twitter, as sign-ups starting next Monday. Best of all, CLASSIFIEDS well. In this one-on-one interview with Mad they’re low-cost and easy to put into action. Sun Marketing’s Laura Whitmore, Fanelli will share practical tips and insights to help you 12 P.M. increase your fan base, whether you’re a mu- 10 Tips for Effective Emails That sician or in the music products business. Get Opened! Mike Guillot of Mississippi Music offers 10 11 A.M. simple tips for effective email communica- Google Tools to Manage Your tions. He’ll give you guidelines to get your Business and Life emails opened, read and remembered — and Donovan Bankhead of Springfield Music has also teach you how to avoid painful email successfully used Google Tools to stay ahead mistakes. of the curve. Come hear how tools, such as Gmail, Google Calendar and Google Drive, 12:30 P.M. can change your day-to-day experience — How to Build the Ultimate and impact your bottom line. Pedalboard (Double Session)