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Broadcasting Peace and Persuasion Dr ASIAASIAASIA MEDIAMMEDIAEDIA SUMMITSUMMITSUMMIT 200720072007 Revisiting,Revisiting,Revisiting, Rethinking,Rethinking,Rethinking, Replenishing,Replenishing,Replenishing, RenovatingRenovatingRenovating Asia-Pacific Institute for Broadcasting Development Principal Sponsors Official Airline Official Broadcaster Co-Sponsors Ministry of Information Malaysia Supported by Arab States Broadcasting Union, Asian Media Information and Communication Centre Commonwealth Broadcasting Association, European Broadcasting Union Pacific Islands News Association, Southern African Broadcasting Association, World Radio and Television Council Revisiting, Rethinking, Replenishing, Renovating Asia Media Summit 2007 Edited by Ammu Joseph ISBN 978-983-43747-0-9 1 2 Contents Page WELCOME REMARKS Javad Mottaghi 5 OPENING REMARKS Hamadoun Toure 7 Pattareeya Sumano 9 KEYNOTE ADDRESS Dato’ Seri Mohd Najib bin Tun Abdul Razak 10 SPECIAL ADDRESS Hamadoun Toure 14 ERA OF PARTICIPATORY MEDIA: RETHINKING MASS MEDIA 17 Pros and Cons of Participatory Media Haroon Siddiqui 19 Multi Platform Strategies: Adopting and Adapting Erik Bettermann 22 Surviving the IT Age: A Broadcaster’s Viewpoint Toshiyuki Sato 25 MODERATED DEBATE 29 Social Responsibility in the New Era Zhao Huayong 31 Evolution of Broadcasting in India Baljit Singh Lalli 34 THE FUTURE OF PUBLIC SERVICE BROADCASTING 37 Media Reform in the Maldives Mohamed Nasheed 39 The Role of International Broadcasters Jan C. Hoek 42 French Public Service Broadcasting and International Challenges Eric Soulier 45 Unlocking the Archives Jim Thomson 50 SOAP OPERAS & REALITY TV SHOWS: NEW FORMS & FORMATS 59 Mass Appeal Yvonne MacPherson 61 REPORTING THE WORLD THROUGH A GENDER LENS 65 Who Makes the News? Global Data on Gender in News Media 67 Reporting the Political World through a Gender Lens Margaret Gallagher 69 Gender and Conflict Ross Howard 72 3 Gender, Media and Disasters Ammu Joseph 79 Making Every Voice Count: A Southern Africa Case Study Colleen Lowe Morna 86 MOBILISING THE AIRWAVES AGAINST POVERTY 99 Investing in Media Walter Fust 101 Poverty and the Iranian Media Shaban Shahidi Mo’addab 104 Getting and Keeping Poverty on the Front Burner (Musings of a Schizo) Solita Collas-Monsod 108 Let’s Make Poverty a Copyright Free Zone! Nalaka Gunawardene 115 NEXT WAVE OF BROADCASTING 119 Radio Goes Global – Again? Hans J. Kleinsteuber 121 Adapting to New Realities Stephen Quinn 130 CLIMATE CHANGE: HOW THE MEDIA IS RESPONDING 143 The Role of Media in Combating Climate Change Parni Hadi 145 Go for the Green! George Leclere 147 INTEGRITY AND HONESTY IN PUBLIC LIFE: MEDIA’S ROLE 149 Citizens’ (=Alternative) Media Rebecca Kim 151 Watching the Watchers in a Small Developing Country Mesake Nawari 155 Untold Stories Alison Weir 158 OPEN SESSION 163 Broadcasting Peace and Persuasion Dr. Chandra Muzzafar 165 (moderator) REFLECTIONS & OUTCOMES ON THE PRE-SUMMIT ACTIVITIES 179 Connecting Communities Through Community Broadcasting and ICTs 181 Empowering Broadcasters through Human Resources Development: The Way Forward Gatot Budi Utomo 182 An Asia-Pacific Approach to Public Service Broadcasting Rajendra Prasad Sharma 184 Reforming and Enhancing Regulatory Mechanisms Javed Jabbar 186 Global Media Strategies on HIV and AIDS Dali Mpofu 188 Asia-Pacific Media AIDS Initiative (AMAI) Declaration 190 4 Welcome Remarks Dr. Javad Mottaghi On behalf ofof thethe organisingAIBD I bid committee,you all welcome our partners and thank and you our forsponsors, your participation I bid you all andwelcome. contribution We have to the present Asia Media here Summit 400 media 2007. professionalsI also thank all sponsors,from 64 supportingcountries, governmentsrepresenting and187 nationalorganisations and international that made it organisations.possible for the You organising bear witness committee to the toimportance make this of event, this gathering. the fourth in the series, a reality. InThere these are opening about 50 remarks, languages I would represented like to among put a fewus in questions this Summit. before This thereminds house, us requestingof the strength your andresponse beauty to of these our andunity many in diversity, other questions and the greatthat you richness may addof the to thishuman endless community list as we to gowhich along: we belong. Ladies1. Seven and years gentlemen, ago, world the leaders Asia Media adopted Summit the Millennium is no longer Declaration, limited to Asia.a blueprint It is a Globalfor Mediabuilding Summit, a better meeting world in in the Asia. 21st Century. Mixed progress in implementing global agreements on development have kept millions mired in poverty, sparking We focusa parallel on whatwave brings of concern. us together What role- the can great the conversationsmedia play to of help culture achieve and the of faith.Millennium Others might Development see our diversity Goals byas a2015? problem. We see it as an opportunity and a foundation for growth, an opportunity to accept one another and share our visions 2. With all the technological wonders in place and with the increased use of and understanding rather than asserting our separate rights. information and communications technologies (ICTs) for development, there is concern that, at the end of the day, the gap between the haves and the have- Accepting the rights of others is the key to communication and to liberation within nots will become wider and wider. How can we help ensure that digitalisation the global community. We share both the right to speak and the right to listen, will benefit the whole of the Asia-Pacific region, including countries that are which enables us to think together and to delight in life together. still economically and technologically underdeveloped? 3.WisdomHow is can a shared ICTs serve joy notnot only a private to improve possession the media and, inbusiness, the information but also raise age, people’s we are continuallystandard reminded of living? of the importance of inspiration. Truth comes out of shared understanding, as do security and peace. Thus we celebrate our differences and various4. Audiences points ofare view. demanding They give a bigger us joy stakeand they in the make media. us strong. They want more of their voices heard on global and domestic issues. They seek new content and quality So, Iprogramming thank you all forto bettercoming address and for the your public contributions. interest. WhatI thank is ourour sponsors response and to supporterssuch a demand?for making Are it the all mediapossible. empowering I thank my people colleagues enough at to AIBD participate for their in endeavours.national And,development? I thank Kuala Lumpur for its peace and harmony. 5. A handful of organisations own and control a very large number of publications I wishas youwell all as majorwell. TV and radio channels worldwide. What can public broadcasters and other stakeholders do to ensure a fair reflection of views from people, in particular those that are marginalised? 6. How can we minimise, if not stop, factional fighting and regional conflict, and thus divert attention and resources to meeting the most basic needs of those living under extreme poverty, such as primary healthcare, basic education, maternal and child health, decent employment and housing? 5 7. Are we media professionals doing enough to cover nation-building efforts, notably initiatives towards greater harmony, sustainable development and a culture of peace? 8. In what way can the media help stop corruption in various layers of society and ensure good and effective governance for nation-building? 9. How can the media reduce the suffering of people living in conflict zones or occupied territories? 10. How can the media play an effective role in reducing violence against women and children, especially in violence-scarred cities, and in ending impunity for violence against women and girls? 11. In 2006 the world spent more than one trillion dollars on arms at a time when achieving universal enrolment in primary education in developing and transition countries by 2015 would cost only $9 billion a year. How can the media stop the unpleasant business of arms trade? 12. How can the media touch the hearts and minds of those who believe in the clash of civilisations and persuade them that the only way to bring stability to the international community is dialogue and, again, dialogue? And how can the media make “the other” a part of us? How can the media be persuaded to adopt the idea of peace journalism, which is really good journalism by another name, instead of the concept of war journalism? Dr. Javad Mottaghi is Director, Asia-Pacific Institute of Broadcasting Development 6 Opening Remarks Dr. Hamadoun Toure [Yang Amat Berhormat] Dato’ Sri Mohd Najib bin Tun Abdul Razak The Honourable Deputy Prime Minister of Malaysia Ministers Excellencies Distinguished Guests Ladies and Gentlemen I am pleased to be here this afternoon to address you again during this inaugural session. This morning in my special address to you, I outlined three priorities of ITU that were endorsed by our Plenipotentiary Conference in November 2006 following the World Summit on the Information Society in 2003 and 2005. They are: building ICT infrastructure, ensuring Cybersecurity and providing emergency communications. 17 May this month marked our 142 anniversary, ITU is the oldest international organisation within the United Nations system. Yet with its priorities the Union is young at heart and remains at the cutting edge of global communications. In addition to the 3 priorities
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