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Yougov Capital Markets Day 17 November 2015 Agenda

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Yougov Capital Markets Day 17 November 2015 Agenda YouGov Capital Markets Day 17 November 2015 Agenda 3.00pm Welcome and Overview – Stephan Shakespeare, CEO 3.20pm YouGov Online – Freddie Sayers, Chief Digital Officer 3.40pm YouGov Profiles – Alex McIntosh, UK CEO 4.00pm YouGov BrandIndex – Ted Marzilli, BrandIndex CEO 4.20pm Coffee break 4.30pm Crunch – Doug Rivers, Chief Scientist 4.40pm YouGov Omnibus – Ray Martin, Omnibus CEO 4.55pm The new world of research – Andy Morris, Chief Innovation Officer 5.10pm Closing remarks – Stephan Shakespeare, CEO 5.20pm Q&A 5.30pm Product demos and drinks 6.30pm Close 2 Welcome and Overview Stephan Shakespeare – Chief Executive Officer YouGov’s geographic footprint EUROPE London Berlin Malmö Bucharest* Oslo Cologne Paris Copenhagen Stockholm Helsinki Warsaw* NORTH AMERICA ASIA PACIFIC New York, N.Y. Bangkok Redwood City, CA. Hong Kong Portland, OR. Jakarta Waterbury, CT. Kuala Lumpur MIDDLE EAST Shanghai Cairo Singapore Dammam Sydney Dubai Erbil Jeddah Riyadh *Support centres 4YouGov has one of the world’s Top 10 international market research networks 18% Omnibus Revenue Growth Growth Streamlined, highly- in FY15 efficient production 14 model 12 Market leader in UK 10 Now operating in UK, 8 US, France, Germany, Half Yr Nordic, Middle East 6 Full Yr Revenue Revenue (£m) and Asia Pacific 4 1,000+ clients worldwide 2 0 FY12 FY13 FY14 FY15 5 30% Growth BrandIndex Revenue Growth in FY15 Our flagship brand 12.0 intelligence service 10.0 Coverage grown to 24 countries 8.0 Some 300+ subscribers 6.0 Half Yr worldwide Full Yr Revenue Revenue (£m) 4.0 Upside opportunity: large proportion of 2.0 brands covered still to become subscribers 0.0 FY12 FY13 FY14 FY15 6 What is YouGov’s new invention? The YouGov Cube • Surveys, BrandIndex, Trackers VARIABLES • Opigram, long-tail self-entered data • Digital tracking, social media PANELLISTS 7 What makes the YouGov Cube work? a) A large, engaged panel b) A variety of platforms for connected data-gathering c) Crunch (easy-to-use advanced analytics tool) 8 A variety of platforms for connected data-gathering Opigram 9 Crunch (easy-to-use advanced analytics tool) Giving a granular & holistic view of the panellist Favourite topics… Searches Groupon Celebrities TV and Wowcher for Facebook Fashion Mobile ‘spa break’ deals… Weddings Recently Magazines Top entertainment Long dwell time on watched… ‘liked’… apps … Good House ‘Biscuit Casualty Company YouTube Addicted Week’ article Being Human Visits eBay daily Full House Google Music Family Guy Good House BBC iPlayer John Mayer a The Big Bang Beautiful SoundCloud current Theory OK! Netflix Female favourite Heavily used ‘Pins’ this to Owns an #24LAD hash tag Pinterest 33 Years Visits Vevo daily on iPhone on Old on Twitter YouTube during the day EE Ecommerce Heavily exposed Fan Earns to HSBC online Products A 360° View £40,000 to Brands Jack 2 FM banners £44,999 purchased on of ‘Polly’ per year Amazon… DSLR camera Positive Lives in Roman costume impression of… Twitter Oxford Grease on DVD Heinz Websites Cadbury Boots Top journalists Personality Dyson Regularly shops followed… Most visited news Walkers at @CaitlinMoran sites… @gracedent Describes self as… dailymail.co.uk Searched online for ‘holidays @GilesCoren Easy-going theguardian.com And orders an to Greece and Turkey’ @DAaronovitch Dependable telegraph.co.uk online shop every Compassionate mirror.co.uk Funny 3 weeks for a 11 Saturday morning YouGov now offers a fully integrated system supporting the marketer’s workflow… a) Understanding: helping brands and organisations to understand their customers and stakeholders in depth and holistically b) Marketing: identifying target groups, planning and implementing campaigns c) Continuous monitoring: evaluation of marketing and spotting trends 12 YouGov’s offer is differentiated from all others available today… a) The unprecedented range and depth of data b) The quality of single-source connected data (passive, digitally-derived and active survey-based) c) All the data already exists (and is updated daily) d) It’s fast, cost-effective, and easy to use 13 You will hear from… 1. Freddie Sayers, Chief Digital Officer: on our data collection platforms and the interactive experience for website and mobile 2. Alex McIntosh, UK CEO: on our newest syndicated data product, YouGov Profiles 3. Ted Marzilli, BrandIndex CEO: on using our data to track change across global markets and to diagnose brand health 4. Professor Doug Rivers, Chief Scientist: our statistical guru and inventor of Crunch will demonstrate our new cloud-based analytics tool 5. Ray Martin, Omnibus CEO: on how we are making research more efficient and more useful to clients 6. Andy Morris, Chief Innovation Officer: on how our suite of products and services changes all of research, both data and custom, and where we are going next 14 YouGov Online Freddie Sayers – Chief Digital Officer When YouGov was founded in 2000, there weren’t many ways to share your opinion on the internet… 16 Can YouGov be scientific and still compete online? Sample Providers Rate & Review Self-service Polling Recommendations Social Media Panel Management Opinion Networks Commenting on news Research Agencies Agencies 17 In 2013, YouGov acquired Opigram: increasingly responsible for more and more data collection Sample Providers Rate & Review Self-service Polling Recommendations Social Media Panel Management OPIGRAM Opinion Networks Commenting on news Research Agencies Agencies 18 Instead of full-length surveys, Opigram constructs a never-ending ‘feed’ for people: a constant conversation 19 Your feed is a fun survey that you can control… 20 ....and everything is stored on your Opigram profile My Interests My brands 21 Opigram is now one of our main data collection platforms Source of Data Points (UK) In the UK, approximately one-third of the data we collect is now collected via Opigram Surveys Opigram 22 What next? Click to edit Master title style 23 Our online offer: reasons to take part Interest: stimulating, important questions Social: define yourself in the community Rewards: earn money and prizes 24 1. Make participation easier with native YouGov app . Daily questions . Fill in profile . Notifications to surveys 25 2. Expand reach across third party websites Bringing together our Click to edit Masteraudiences title style 27 YouGov can be seen as a single web application 28 In today’s world, B2B clients expect the same level of User Experience they are used to as consumers Profiles LITE now generating leads in UK, successfully launched in US, Germany 29 Our new website offers clear routing for those three audiences to find what they are looking for 30 YouGov Profiles Alex McIntosh – UK CEO Agencies and brands are navigating a wide range of insight tools available to them Clients are needing solutions that are: Integrated: allowing users to map and fuse segmentations and ad-hoc work directly into a single product Holistic: offering views of an audience’s activity and engagement across offline, online and mobile channels Granular: providing attitudinal and behavioural profiling for niche groups Innovative: collecting passive data across digital and social sources Dynamic: providing insight through data that is updated weekly 32 To address these needs, we launched Our segmentation and media planning product for agencies and brands . This new Data Product is People who shop at Ocado powered by data collected in the YouGov Cube – our connected data vault. In the UK, the YouGov Cube holds over 120,000 data points, collected from over 250,000 YouGov panellists. 33 YouGov Profiles connects a multitude of data variables Demographics Attitudes Brand Usage and Lifestyles and Opinions and Perception Segment on a number of categories Measure attitudinal and opinion data Understand usage and perception including general demographic from a variety of topics around the of thousands of brands across makeup, economic situation, values and beliefs that drive dozens of industry sectors along 16 occupation, category specific usage people’s behaviour. key purchase funnel measures. and behaviour, interests, hobbies, favourite celebrities. Media Online and Mobile Social Media Consumption Behavior Engagement Analyse consumption of above-the- Identify actual (passively tracked) Review social media engagement line media on a daily basis. This online and application usage (from including Facebook pages likes and includes TV viewership at genre desktops, laptops, smartphones and Twitter accounts followed. level and program level tablets) from every website and classifications, radio listenership mobile application. (40+ key commercial stations) and print readership (national and local). 34 We are fully integrated… Dynamic Segmentations Design, map, and upload market segmentations directly within the product that automatically update on a weekly, not yearly, basis We are truly holistic… 360° Media Plans Analyse data collected daily from the UK’s largest ATL and BTL media consumption source to build more robust channel plans We are more granular… Niche Groups Obtaining robust sample sizes on hard to reach groups is made easier by reaching out to a sample of 250,000 UK consumers We are always innovative… Actionable Passive Analytics The number one source for passive online, mobile, tablet and social data that has 100% accurate demographics attributed to everything visited, liked, downloaded and followed We are always on and dynamic… Weekly Data Updates We collect information from our panel daily, and update data weekly in the tool. This means you will always
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