1
Monthly Performance Pack August 2010
Sheryl Holland, Publicist, BBC iPlayer BBC Marketing, Communications & Audiences T. 020 8008 5294 | M. 07912 583654 | E. [email protected]
Please refer to slide 6 for guide footnotes. 2 Monthly summary – August 2010
• In total the BBC iPlayer received 119 million requests for programmes across all platforms in August 2010, including both online platforms and devices and BBC iPlayer on Virgin Media TV. Requests are much higher than August 2009 with 70 million requests for TV programmes and 28 million for radio programmes, whilst requests on Virgin Media were up to 21 million.
• BBC iPlayer’s most-requested title in August was Top Gear, with episode 6 attracting over 1 million requests. Sherlock and documentary Madness In The Fast Lane also delivered strongly, as did the BBC Three Adult Season. For radio, Fry’s English Delight attracted the most requests, followed by sport coverage.
• Live TV viewing via the BBC iPlayer dropped back again this month to the level seen before the start of the World Cup.
Consistent with previous months:
• The profile of BBC iPlayer users is evening out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile.
• On-demand makes up the great majority of TV programme requests (in August, 8% of requests were for live simulcast streams), however about 69% of requests for radio streams are for live programmes, as opposed to on-demand catch-up listening.
• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time.
Please refer to slide 6 for guide footnotes. 3 Index Page
Overview for BBC iPlayer across all platforms 4
Monthly requests 7
Average daily requests 8
Average daily users 9
Weekly requests 10
Weekly users 11
Minutes per user per week 12
Top TV programmes 13
Top radio programmes 14
Live vs on-demand 15
Use of BBC iPlayer for TV by time of day 16
Use of BBC iPlayer for radio by time of day 17
Profile of BBC iPlayer users 18
Glossary 19
Please refer to slide 6 for guide footnotes. 4 Total monthly BBC iPlayer requests across all platforms Includes Virgin Media In total the BBC iPlayer increased to 119 million requests for programmes across all platforms in August 2010, including both online platforms and devices and BBC iPlayer on Virgin Media TV.
Virgin Media BBC iPlayer TV requests 130 123 Online BBC iPlayer TV requests 120 118 119 114 116 117 114 20.2 107 19.6 Online BBC iPlayer radio requests 19.8 17.8 17.3 16.7 20.5 97 20.8 19.0 18.5 87 85 87 81 78 76 76 18.1 69 16.7 15.8 16.3 62 14.8 16.2 77.0 15.3 14.8 68.2 67.0 73.4 68.7 69.6 70.1 14.1 59.6 65.2 67.9 14.7 53.2 44.9 44.5 36.7 39.1 43.3 37.2 36.5 36.0 30.8
29.3 32.3 29.9 33.3 30.4 32.7 30.6 26.8 23.6 25.4 24.7 25.7 25.5 26.5 26.1 28.2 27.3 28.1
16.1 18.4
Millions of requests of Millions
Jul Jul
Apr Jun Apr Jun
Feb Mar Oct Feb Mar
Aug Nov Dec Aug
May May
Sept
Jan Jan 09 Jan 10
Please refer to slide 6 for guide footnotes. There were measurement problems on 10-11 June which resulted in overcounting on these days. 5 Requests for programmes by device type Includes Virgin Media August saw the number of BBC iPlayer requests for programmes by platform/device grow on platforms except mobile devices, which were stable.
Number of requests % of requests
(millions) 130 123 120 118 117 118 114 116 15% 15% 14% 20 113 19% 19% 19% 18% 17% 18% 16% 16% 16% 17% 17% 107 20 20 17 18 17 21 1% 1% 3% 4% 4% 97 21 5 19 Other devices 5% 4% 4% 5% 4% 4% 4% 5% 5% 19 5 87 87 6 5 5 85 5 6 18 5 5 4 Virgin Media 17 16 4 16 Wii 1 1 4
PS3 74% 75% 74% 95 71% 73% 75% 73% 75% 72% 73% 70% 70% 88 86 75% 76% 91 85 89 80 83 73 81 85 Computers 64 62 62 Mobile devices
TOTAL 7 7 7 6% 6% 6% 6% 6%
5 5 5 5 3 5 5 6 6 5% 5% 3% 1% 1% 4% 4% 5% 5%
Jul
Jul
Oct Jun
Apr
Oct Jun
Apr
Nov Mar
Aug Feb Aug
Nov Mar
Sep Dec May
Aug Feb Aug
Sep Dec May
Jul 09Jul
Jul09
Jan 10 Jan Jan 10 Jan
Virgin Media data arrives later than online stats, therefore the remainder of this report is only for the online BBC iPlayer, available via computer / mobile / games consoles.
NB: iPhone data missing over 10 Nov–02 Feb, and Wii stats missing over 22-31 March, due to technical problems Please refer to slide 6 for guide footnotes. 6 Notes on figures in this report
These notes apply to pages 4 to 17 in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 19. • This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months • In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology • Please quote the source of these figures as “BBC iStats” • Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts • We cannot report download playback due to data privacy restrictions • All data is for the UK only and excludes listening outside the UK • January 09 data excludes 1-4 January 09 since changes were made to the measurement system on 5 January • This data includes requests via the BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself • None of this data following is for the BBC iPlayer on Virgin Media’s TV service - all is for the online BBC iPlayer, available via computer / mobile / games consoles • This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station
Please refer to slide 6 for guide footnotes. 7 Monthly BBC iPlayer online requests
There were a total of 98.1m requests to the online BBC iPlayer in August 2010; 70.1m for TV programmes, and 28.1m for Radio content.
120 110 Radio Requests 104 101 101 99 100 98 95 100 TV Requests 93 89 32.7 . 30.4 79 32.3 29.9 33.8 30.6 28.1 80 27.3 71 71 28.2 69 29.3 63 65 61 61 26.1 60 54 25.7 25.5 26.5 47 25.4 26.8 23.6 24.7 18.4 40 16.1 77.0 73.4 70.1 65.2 68.2 68.7 67.4 69.6 67.9 Monthly Requests (millions) 59.6 53.2 44.9 43.3 44.5 20 36.0 36.7 37.1 39.1 36.5 30.8
0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug 09 10
Please refer to slide 6 for guide footnotes. 8 Average daily BBC iPlayer requests
During August 2010 there were 3.2m requests per day on average – 0.9 million per day for radio programmes and 2.3 million for TV programmes.
4 Radio Requests 3.5 3.5 3.5 3.3 3.2 3.2 3.2 TV Requests 3.1 . 3.0 2.9 3 1.1 1.1 1.0 2.6 1.1 1.0 0.9 1.0 0.9 2.4 1.0 0.9 2.3 2.2 2.1 2.0 2.1 2.0 1.9 0.8 2 1.7 0.9 0.8 0.8 0.7 0.9 0.8 0.8 0.8 0.6 2.5 2.4 2.5 2.2 2.2 2.3 2.2 2.3 1 2.0 2.1
Average Daily Requests (millions) 1.7 1.5 1.4 1.5 1.1 1.3 1.2 1.2 1.3 1.2
0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug 09 10
Please refer to slide 6 for guide footnotes. 9 Average daily BBC iPlayer users
August 2010 saw an average of 1.2 million users per day, with 0.9m for TV content, 0.28m for radio content and 0.05m using both.
1.4 1.4 1.4 1.3 1.3 Users of Radio Only 1.3 1.3 1.2 1.2 1.2 1.2 Users of Both 0.32 0.31 1.2 0.30 0.30 Users of TV Only 1.1 0.32 0.33 0.28 0.30 0.29 0.26 1.0 0.06 1.0 0.06 0.06 0.05 . 0.9 0.9 0.05 0.05 0.05 0.8 0.27 0.05 0.04 0.8 0.8 0.8 0.8 0.05 0.8 0.8 0.28 0.26 0.04 0.27 0.27 0.24 0.26 0.24 0.25 0.04 0.26 0.04 0.6 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.99 0.98 1.01 0.98 0.91 0.90 0.90 0.90 User agents (millions) 0.86 0.88 0.4 0.74 0.60 0.64 0.54 0.53 0.54 0.53 0.57 0.48 0.51 0.2
0.0 Jan- Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan- Feb Mar Apr May Jun Jul Aug 09 10
Please refer to slide 6 for guide footnotes. 10 Weekly BBC iPlayer requests - latest 6 months
Requests to BBC iPlayer across August were fairly stable overall week-on-week.
TV Requests Radio Requests 30 BBC iStats overcounting on 10-11 June due to technical problems 26 26 26 25 25 24 24 24 25 23 24 23 23 23 23 23 23 23 22 22 22 22 . 21 21 21 22 7.9 7.8 7.8 8.1 20 6.1 7.2 7.7 20 7.3 7.0 6.3 6.2 6.4 7.7 6.9 7.4 6.2 7.0 7.5 7.5 6.2 6.6 6.7 6.4 6.1 6.7 6.2 15
10 18.3 18.2 17.6 17.1 17.2 17.3 17.6 15.9 16.5 16.5 16.8 15.9 15.9 16.7 16.1 16.6 15.1 15.3 15.6 15.0 14.8 15.3 15.4 14.9 Weekly Requests (millions) 14.6 13.9 5
0
05 Jul 05 Jul 12 Jul 19 Jul 26
05 Apr 05 Apr 12 Apr 19 Apr 26 Jun 07 Jun 14 Jun 21 Jun 28
08 Mar 08 Mar 15 Mar 22 Mar 29
02 Aug 02 Aug 09 Aug 16 Aug 23
03 May 03 May 10 May 17 May 24 May 31 '01- '01- Mar
Please refer to slide 6 for guide footnotes. 11 Weekly BBC iPlayer users – latest 6 months
As seen with requests, user numbers across August were fairly stable overall week-on-week.
BBC iStats overcounting Users of Radio Only on 10-11 June due to 8 technical problems Users of Both
7 Users of TV Only 6.7 6.1 5.8 6 5.6 5.6 1.4 5.4 5.5 5.4 5.4 5.4
. 5.3 5.3 5.3 5.2 5.2 5.1 5.2 5.2 5.0 1.1 4.9 5.0 4.9 5.0 4.9 1.3 4.8 5 1.2 0.4 4.6 1.3 1.1 1.2 1.2 1.1 1.1 1.2 0.9 1.2 1.2 1.2 0.4 1.0 1.0 1.0 1.0 1.2 1.0 0.9 1.0 0.5 0.5 1.1 1.1 0.4 0.4 0.4 1.0 0.4 4 0.4 0.4 0.4 0.4 0.5 0.4 0.4 0.4 0.3 0.4 0.4 0.3 0.3 0.3 0.4 0.3 0.4 0.4 3
User agents (millions) 4.9 4.5 2 3.9 4.0 4.0 3.9 3.9 3.9 3.7 3.6 3.7 3.7 3.8 3.8 3.8 3.6 3.8 3.7 3.8 3.7 3.6 3.7 3.4 3.4 3.4 3.3
1
0
05 Jul 05 Jul 12 Jul 19 Jul 26
05 Apr 05 Apr 12 Apr 19 Apr 26 Jun 07 Jun 14 Jun 21 Jun 28
08 Mar 08 Mar 15 Mar 22 Mar 29
02 Aug 02 Aug 09 Aug 16 Aug 23
03 May 03 May 10 May 17 May 24 May 31 '03-Mar
Please refer to slide 6 for guide footnotes. 12 Requests and average minutes per user per week
On a weekly basis, each user of TV on BBC iPlayer is requesting 4 programmes, and streaming over an hour of content. Each weekly user of radio content is requesting just under 5 programmes, and is streaming around three hours of radio content.
Average weekly minutes streamed, per user, per week
240 TV minutes Radio minutes 220
200 August average 180 B.H. B.H. = 174 minutes
160 Easter 140
120 100 August average 80 = 71 minutes 60 40
20 Average weekly minutes streamed per user .
0
05 Jul 05 Jul 12 Jul 19 Jul 26
05 Apr 05 Apr 12 Apr 19 Apr 26 Jun 07 Jun 14 Jun 21 Jun 28
08 Mar 08 Mar 15 Mar 22 Mar 29
02 Aug 02 Aug 09 Aug 16 Aug 23
03 May 03 May 10 May 17 May 24 May 31 '03-Mar
Please refer to slide 6 for guide footnotes. 13 BBC iPlayer - top 20 TV episodes August 2010 BBC iPlayer’s most-requested title in August was Top Gear, with episode 6 attracting over 1 million requests. Sherlock and Madness In The Fast Lane also delivered strongly, as did the BBC Three Adult Season.
BBC iPLAYER TOP 20 TV EPISODE BBC iPLAYER TOP 20 TV EPISODE – ALL – MOST-REQUESTED EPISODE PER SERIES Total requests per episode Total requests per episode
1 Top Gear Series 15 Episode 6 1,036,000 1 Top Gear Series 15 Episode 6 1,036,000
2 Sherlock Episode 2 989,000 2 Sherlock Episode 2 989,000
3 Sherlock Episode 3 718,000 3 Madness in the Fast Lane 10/08/10 714,000
4 Madness in the Fast Lane 10/08/10 714,000 4 Glamour Models, Mum and Me 03/08/10 540,000
5 Sherlock Episode 1 589,000 5 Mistresses Series 3 Episode 1 525,000
6 Glamour Models, Mum and Me 03/08/10 540,000 6 EastEnders 24/08/10 454,000
7 Mistresses Series 3 Episode 1 525,000 7 Underage and Pregnant Series 2 Episode 3 374,000
8 EastEnders 24/08/10 454,000 8 The Deep Episode 1 362,000
9 EastEnders 17/08/10 439,000 9 Young, Dumb and Living Off Mum Series 2 Ep 3 348,000
10 EastEnders 03/08/10 437,000 10 Beckii: Schoolgirl Superstar at 14 12/08/10 323,000
11 EastEnders 20/08/10 429,000 11 Mock the Week Series 9 Episode 6 322,000
12 EastEnders 06/08/10 414,000 12 Tulisa: My Mum and Me 10/08/10 308,000
13 EastEnders 02/08/10 409,000 13 Dragons' Den Series 8 Episode 7 295,000
14 EastEnders 05/08/10 409,000 14 Would I Lie To You? Series 4 Episode 3 276,000
15 EastEnders 19/08/10 406,000 15 That Mitchell and Webb Look Series 4 Ep 6 256,000
16 EastEnders 10/08/10 405,000 16 My Family Series 10 Episode 5 248,000
17 EastEnders 16/08/10 405,000 17 Grandma's House Episode 1 238,000
18 EastEnders 13/08/10 403,000 18 Shooting Stars Series 7 Episode 6 228,000
19 EastEnders 23/08/10 402,000 19 Russell Howard's Good News Series 2 Episode 2 223,000
20 EastEnders 12/08/10 391,000 20 The 13th Warrior 16/08/10 219,000
Note: excludes episodes which had been available for fewer than seven days at the end of the month. Please refer to slide 6 for guide footnotes. 14 BBC iPlayer - top 20 radio episodes August 2010 Radio 4 series Fry’s English Delight topped listening requests in August, Radio 5 Live Sports Extra Test Match Special also performed well along with coverage of Premier League football. Radio 1 programmes from Ibiza including Annie Mac and Pete Tong also appeared in the top 20. BBC iPLAYER TOP 20 RADIO EPISODE BBC iPLAYER TOP 20 RADIO EPISODE – ALL – MOST-REQUESTED EPISODE PER SERIES Total requests per Ep Total requests per Ep
1 Fry's English Delight Series 3 Episode 1 87,000 1 Fry's English Delight Series 3 Episode 1 87,000
2 5 live Sport Prem League L'pool v Arsenal 84,000 2 5 live Sport Prem League L'pool v Arsenal 84,000
3 Test Match Special 20/08/10 77,000 3 Test Match Special 20/08/10 77,000
4 Annie Mac Radio 1 Live in Ibiza 06/08/2010 72,000 4 Annie Mac Radio 1 Live in Ibiza 06/08/2010 72,000
5 Test Match Special 18/08/10 71,000 5 5 live Sport Prem League Man Utd v Newcastle 68,000
6 Fry's English Delight Series 3 Episode 2 70,000 6 5 live Sport Prem League Man City v Liverpool 64,000
7 5 live Sport Prem League Man Utd v Newcastle 68,000 7 The Now Show Series 31 Episode 8 63,000
8 Test Match Special 06/08/10 66,000 8 Desert Island Discs Kathy Burke 15/08/2010 61,000
9 Test Match Special 19/08/10 66,000 9 Ken Bruce 05/08/10 59,000
10 5 live Sport Prem League Man City v L'pool 64,000 10 The Chris Moyles Show 18/08/10 58,000
11 The Now Show Series 31 Episode 8 63,000 11 Just a Minute Series 57 Episode 3 57,000
12 Desert Island Discs Kathy Burke 15/08/2010 61,000 12 I'm Sorry I Haven't A Clue Series 53 Episode 6 53,000
13 Ken Bruce 05/08/10 59,000 13 Pete Tong Radio 1 Live in Ibiza 06/08/2010 52,000
14 The Chris Moyles Show 18/08/10 58,000 14 5 live Community Shield Chelsea v Man Utd 51,000
15 Just a Minute Series 57 Episode 3 57,000 15 5 live Sport Prem League Fulham v Man Utd 50,000
16 Just a Minute Series 57 Episode 1 57,000 16 The Chris Evans Breakfast Show 27/08/10 49,000
17 Just a Minute Series 57 Episode 4 55,000 17 5 live Sport Prem League Tottenham v Man City 48,000
18 The Chris Moyles Show 20/08/10 54,000 18 Huw Stephens 06/08/10 44,000
19 I'm Sorry I Haven't A Clue Series 53 Episode 6 53,000 19 Sara Cox sits in for Fearne Cotton 25/08/2010 43,000
20 Just a Minute Series 57 Episode 2 53,000 20 The Archers 09/08/10 42,000 Note: excludes episodes which had been available for fewer than seven days at the end of the month. Please refer to slide 6 for guide footnotes. 15 Requests by on-demand catch-up vs live simulcast
Live TV viewing via the BBC iPlayer decreased a further -2 points in August back to pre World Cup levels. The balance of radio listening remained fairly stable in August with the majority being for live programmes at 69%.
TV Requests Radio requests
* 5 6 2 4 7 8 8 8 8 8 10 14 10 8
66 67 68 69 72 72 74 70 72 71 71 70 68 69
95 94 98 96 93 92 92 92 92 92 90 86 90 92
34 33
32 31 28 28 26 30 28 29 29 30 32 31
Jul
Jul
Apr Jun
Oct
Apr Jun
Feb Mar
Oct
Sep Dec
Feb Mar
Aug Nov Aug
Sep Dec
May
Aug Nov Aug
May
Jul 09 Jul
Jul 09 Jul
Jan Jan 10 Jan Jan 10
Simulcast Simulcast On-demand On-demand
Please refer to slide 6 for guide footnotes. * There were technical problems measuring some simulcast TV streams in September and October 16 BBC iPlayer – use for TV by time of day, August 2010
The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak.
Internet and TV usage patterns by time of day (scales adjusted for comparison)
TV viewers
BBC iPlayer TV requests BBC iPlayer peak – 218,000 TV peak – 24.8 million
Internet users (any website) Internet peak – 28 million Note: each each very line a has (seescaledifferent Note:peaks)
06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00
Sources – TV from BARB July 2010, internet from Nielsen July 2010, Please refer to slide 6 for guide footnotes. BBC iPlayer from BBC iStats July 2010 - see footnotes on final page for more detail 17 BBC iPlayer – use for radio by time of day, August 2010
The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.
Internet and radio usage patterns by time of day (scales adjusted for comparison)
BBC iPlayer peak – 80,000 Internet peak – 28 million Radio peak – 14.6 million Radio listeners
BBC iPlayer requests for radio
Internet users (any website) Note: each each very line a has (seescaledifferent Note:peaks)
06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00
Sources – radio from RAJAR Q2 2010, internet from Nielsen July 2010, Please refer to slide 6 for guide footnotes. BBC iPlayer from BBC iStats July 2010 - see footnotes on final page for more detail 18 BBC iPlayer use by demographic
The profile of users of the BBC iPlayer is measured on a monthly survey of 700 UK adults. The gender profile is stable with a slightly male skew, and most users are aged under 55 years. There has been an increase of 35-54 year olds for BBC iPlayer.
100% 100% 16 16 16 15 15 31 21 20 17 20 18 37 80% 41 41 43 44 42 43 43 43 80%
60% 42 41 39 41 42 43 37 60% 39 43 40 55+ Women 40% 35-54 70 40% 63 59 59 57 56 58 57 57 57 Men 15-34 20% 20% 38 38 41 43 45 43 43 42 44 42
0% 0% Jan- Apr- Jul- Oct- Jan- Apr- Jul- Oct- Jan- Apr- Jan- Apr- Jul- Oct- Jan- Apr- Jul- Oct- Jan- Apr- Mar Jun Sep Dec Mar Jun Sep Dec Mar Jun Mar Jun Sep Dec Mar Jun Sep Dec Mar Jun 08 09 10 08 09 10
Gender Age
18 23 34 Women 43 55+ 35 48 52 51
40 41 35-54 Men 35 35
57 52 48 49 15-34 42 36 29 31
Users of PC All broadband All TV viewers All radio iPlayer users listeners Users of PC All broadband All TV viewers All radio iPlayer users listeners
Please refer to slide 6 for guide footnotes. User profiles - TV from BARB (Q2 10), radio from RAJAR (Q2 10), broadband from TNS survey 2000 adults (Sep 09) 19 Glossary
Stream – click to play instantly
Download – save to your computer to play later We cannot report on playback of downloads due to technical and data privacy restrictions
Users – a count of computer browers accessing the online BBC iPlayer service So please note: if someone has a different computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is counted. This is the industry-standard way of counting “users” or “visitors” to websites.
Requests – number of successful requests to stream or download a programme We only count successful requests, where a stream or a download actually start, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website.
Catch-up / on-demand – programmes requested after they have gone out on “normal” TV/radio channels and are available on BBC iPlayer
Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on “normal” TV / radio
Special footnotes for slides showing data for time of day TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals
Please refer to slide 6 for guide footnotes.