1 Monthly Performance Pack August 2010 Sheryl Holland, Publicist, BBC iPlayer BBC Marketing, Communications & Audiences T. 020 8008 5294 | M. 07912 583654 | E. [email protected] Please refer to slide 6 for guide footnotes. 2 Monthly summary – August 2010 • In total the BBC iPlayer received 119 million requests for programmes across all platforms in August 2010, including both online platforms and devices and BBC iPlayer on Virgin Media TV. Requests are much higher than August 2009 with 70 million requests for TV programmes and 28 million for radio programmes, whilst requests on Virgin Media were up to 21 million. • BBC iPlayer’s most-requested title in August was Top Gear, with episode 6 attracting over 1 million requests. Sherlock and documentary Madness In The Fast Lane also delivered strongly, as did the BBC Three Adult Season. For radio, Fry’s English Delight attracted the most requests, followed by sport coverage. • Live TV viewing via the BBC iPlayer dropped back again this month to the level seen before the start of the World Cup. Consistent with previous months: • The profile of BBC iPlayer users is evening out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile. • On-demand makes up the great majority of TV programme requests (in August, 8% of requests were for live simulcast streams), however about 69% of requests for radio streams are for live programmes, as opposed to on-demand catch-up listening. • BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time. Please refer to slide 6 for guide footnotes. 3 Index Page Overview for BBC iPlayer across all platforms 4 Monthly requests 7 Average daily requests 8 Average daily users 9 Weekly requests 10 Weekly users 11 Minutes per user per week 12 Top TV programmes 13 Top radio programmes 14 Live vs on-demand 15 Use of BBC iPlayer for TV by time of day 16 Use of BBC iPlayer for radio by time of day 17 Profile of BBC iPlayer users 18 Glossary 19 Please refer to slide 6 for guide footnotes. 4 Total monthly BBC iPlayer requests across all platforms Includes Virgin Media In total the BBC iPlayer increased to 119 million requests for programmes across all platforms in August 2010, including both online platforms and devices and BBC iPlayer on Virgin Media TV. Virgin Media BBC iPlayer TV requests 130 123 Online BBC iPlayer TV requests 120 118 119 114 116 117 114 20.2 107 19.6 Online BBC iPlayer radio requests 19.8 17.8 17.3 16.7 20.5 97 20.8 19.0 18.5 87 85 87 81 78 76 76 18.1 69 16.7 15.8 16.3 62 14.8 16.2 77.0 15.3 14.8 68.2 67.0 73.4 68.7 69.6 70.1 14.1 59.6 65.2 67.9 14.7 53.2 44.9 44.5 36.7 39.1 43.3 37.2 36.5 36.0 30.8 29.3 32.3 29.9 33.3 30.4 32.7 30.6 26.8 23.6 25.4 24.7 25.7 25.5 26.5 26.1 28.2 27.3 28.1 16.1 18.4 Millions of requests of Millions Jul Jul Apr Jun Apr Jun Feb Mar Oct Feb Mar Aug Nov Dec Aug May May Sept Jan Jan 09 Jan 10 Please refer to slide 6 for guide footnotes. There were measurement problems on 10-11 June which resulted in overcounting on these days. 5 Requests for programmes by device type Includes Virgin Media August saw the number of BBC iPlayer requests for programmes by platform/device grow on platforms except mobile devices, which were stable. Number of requests % of requests (millions) 130 123 120 118 117 118 114 116 15% 15% 14% 20 113 19% 19% 19% 18% 17% 18% 16% 16% 16% 17% 17% 107 20 20 17 18 17 21 1% 1% 3% 4% 4% 97 21 5 19 Other devices 5% 4% 4% 5% 4% 4% 4% 5% 5% 19 5 87 87 6 5 5 85 5 6 18 5 5 4 Virgin Media 17 16 4 16 Wii 1 1 4 PS3 74% 75% 74% 95 71% 73% 75% 73% 75% 72% 73% 70% 70% 88 86 75% 76% 91 85 89 80 83 73 81 85 Computers 64 62 62 Mobile devices TOTAL 7 7 7 6% 6% 6% 6% 6% 5 5 5 5 3 5 5 6 6 5% 5% 3% 1% 1% 4% 4% 5% 5% Jul Jul Oct Jun Apr Oct Jun Apr Nov Mar Aug Feb Aug Nov Mar Sep Dec May Aug Feb Aug Sep Dec May Jul09 Jul09 Jan 10 Jan Jan 10 Jan Virgin Media data arrives later than online stats, therefore the remainder of this report is only for the online BBC iPlayer, available via computer / mobile / games consoles. NB: iPhone data missing over 10 Nov–02 Feb, and Wii stats missing over 22-31 March, due to technical problems Please refer to slide 6 for guide footnotes. 6 Notes on figures in this report These notes apply to pages 4 to 17 in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 19. • This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months • In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology • Please quote the source of these figures as “BBC iStats” • Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts • We cannot report download playback due to data privacy restrictions • All data is for the UK only and excludes listening outside the UK • January 09 data excludes 1-4 January 09 since changes were made to the measurement system on 5 January • This data includes requests via the BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself • None of this data following is for the BBC iPlayer on Virgin Media’s TV service - all is for the online BBC iPlayer, available via computer / mobile / games consoles • This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station Please refer to slide 6 for guide footnotes. 7 Monthly BBC iPlayer online requests There were a total of 98.1m requests to the online BBC iPlayer in August 2010; 70.1m for TV programmes, and 28.1m for Radio content. 120 110 Radio Requests 104 101 101 99 100 98 95 100 TV Requests 93 89 32.7 . 30.4 79 32.3 29.9 33.8 30.6 28.1 80 27.3 71 71 28.2 69 29.3 63 65 61 61 26.1 60 54 25.7 25.5 26.5 47 25.4 26.8 23.6 24.7 18.4 40 16.1 77.0 73.4 70.1 65.2 68.2 68.7 67.4 69.6 67.9 Monthly Requests (millions) 59.6 53.2 44.9 43.3 44.5 20 36.0 36.7 37.1 39.1 36.5 30.8 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug 09 10 Please refer to slide 6 for guide footnotes. 8 Average daily BBC iPlayer requests During August 2010 there were 3.2m requests per day on average – 0.9 million per day for radio programmes and 2.3 million for TV programmes. 4 Radio Requests 3.5 3.5 3.5 3.3 3.2 3.2 3.2 TV Requests 3.1 . 3.0 2.9 3 1.1 1.1 1.0 2.6 1.1 1.0 0.9 1.0 0.9 2.4 1.0 0.9 2.3 2.2 2.1 2.0 2.1 2.0 1.9 0.8 2 1.7 0.9 0.8 0.8 0.7 0.9 0.8 0.8 0.8 0.6 2.5 2.4 2.5 2.2 2.2 2.3 2.2 2.3 1 2.0 2.1 Average Daily Requests (millions) 1.7 1.5 1.4 1.5 1.1 1.3 1.2 1.2 1.3 1.2 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug 09 10 Please refer to slide 6 for guide footnotes. 9 Average daily BBC iPlayer users August 2010 saw an average of 1.2 million users per day, with 0.9m for TV content, 0.28m for radio content and 0.05m using both.