Localness on Commercial Radio Full Name Erzsebet “Erzsie” Nagy Contact Phone Number N/A Representing (Delete As Appropriate) Self Organisation Name N/A
Consultation response form Consultation title Localness on commercial radio Full name Erzsebet “Erzsie” Nagy Contact phone number N/A Representing (delete as appropriate) Self Organisation name N/A Your response Question Your response Question 1: Do you agree that Ofcom’s duty to secure ‘localness’ on local commercial radio Before I write anything, I should state that I am stations could be satisfied if stations were able a U.S. citizen and do not reside in the United to reduce the amount of locally-made Kingdom or have British citizenship, but have programming they provide? If not, please visited occasionally and know of people in the explain the reasons and/or evidence which UK. support your view. There was nothing in the Ofcom rules that stated a U.S. citizen could not participate, so I have decided to participate anyway. All content is original research. ---- Localness should never be reduced on local commercial radio stations. There is research to back this up, proven by statistical research from 2008-2014. There is substantial research that proves listeners value local content to some extent, and not just in major circumstances like floods, terrorist attacks, fire, major emergencies. Rather than reducing local-made programming, some radio stations should be, by statutory requirement, have as much local programming and content as necessary. There is substantial evidence from American researchers – 2004, 2008, 2012, 2014 that proved listeners value locality as a major selling point. Unofficial research in 2007 has proved this. No station should be local for only 3 hours a day, whatever the day of week.
[Show full text]