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Strategic Compass 2025 2025 STRATEGIC COMPASS PREFACE FOREWORD THE GERMAN NATIONAL LIBRARY PRESERVES AND PROVIDES ACCESS TO A MAJOR PART OF GERMANY’S CULTURAL HERITAGE. he German National Library is the cen tral thematic areas of “Collect & Preserve”, he German National Library preserves and All of which provided the basis for formulating the archiving library and national bibliogra phic “Document & Disseminate”, “Present & Inspire” provides access to a major part of Germany’s long–term objectives. The result is summarised in T centre of the Federal Republic of Germany. and “Integrate & Organise”. Based on the T written, pictorial and sound­ recording cul­ this document. It collects, catalogues and stores the media works current situation and the changing environment, tural heritage in the form of works published since It is intended to serve as a compass which indi­ published in Germany (and works about Germa­ it identifi es the challenges which the German 1913 in Germany and in German. With a total of cates the direction for the next ten years. The actual ny published abroad) since 1913 and makes these National Library must cope with. roughly 30.8 million holdings, an annual budget planning of the stages and the specifi c topics needing available for use by the general public. The strategic compass was developed with the of € 52 million and 629 employees in Leipzig and to be addressed along the way can then be based on This legal mandate of the German National participation of the German National Library Frankfurt am Main, it is one of the largest and most this. Concepts are developed and priorities set for Library has changed signifi cantly over the last staff and was discussed in detail by the advisory important libraries in the world. Many new forms individual products and processes and for personnel few years: traditional processes have had to be committees and the Administrative Council of of media and publications have emerged during the development which can be used to derive the next adapted; new tasks have been added. The German the German National Library; it was then fi nally course of its history spanning more than one hun­ strategic priorities for 2017 to 2020 and 2021 to 2024. National Library continuously has to face new approved by the Administrative Council at its dred years. At the same time, progress in the fi eld of In a world in which new trends can fundamental­ challenges, not only as a result of its collection meeting on June 13, 2016. information technology is developing in increasingly ly alter society within a matter of years, it may appear mandate which was expanded in 2006 to include The present strategic compass will serve as rapid steps which, in turn, is infl uencing the behav­ questionable to set objectives for a period of ten non–physical media works, but also as a conse­ important basis for the work of the German iour of library users. The German National Library years. Yet it is crucial to plan for the future if major quence of rapid technological progress, digitisa­ National Library and as a starting point for has to respond continuously to these changes in or­ development steps are to be eff ective — with the pro­ tion and the development of new distribution updating the strategic priorities for 2017 to 2020. der to fulfi l its legal mandate. To ensure an adequate visos that the result is not a rigid commitment, and and publication methods. This makes it all the response, it must review its objectives and set prior­ that all parties remain in constant dialogue. more important to consult the guidelines and ities. It must also draw up a fi nancially viable road­ In 2016 the German National Library and objectives when carrying out the individual tasks. map for achieving its objectives. its employees, its various bodies and key partner As the result of a process begun in 2012, the As the fi rst step in this direction, the library de­ institutions will begin to implement the newly German National Library has therefore drawn Dr. Günter Winands veloped its “Strategic Priorities 2013–2016” in which formulated objectives. All experience gained during up the “German National Library 2025. Strategic Chairman of the Administrative Council it set out its short and medium term objectives for the implementation will be used in turn to refi ne the compass”. This describes the development of the daily operations. This was immediately followed by long–term objectives. German National Library over the next ten years a process of clarifi cation of the long­term objectives: from the current perspective. The compass is preparatory analyses, discussions and assessments intended not only to set out the medium–term by both external and internal experts from various strategic goals of the German National Library, fi elds (taken from interviews, articles and future but also to serve as a navigation aid at all steps workshops). This process was accompanied by a dia­ along the way. Guidelines have been drawn logue with the advisory committees and the Admin­ Dr. Elisabeth Niggemann up on the basis of the legal mandate for the four istrative Council of the German National Library. Director General 2 3 THE MANDATE COLLECT & DOCUMENT & 1 PRESERVE 2 DISSEMINATE nder its legal mandate, the German ensure the permanent usability of its collections. The extensive collections of text, image It is a major global centre for bib­ National Library collects the media works Accordingly it makes a substantial contribution or sound recording–based publications liographic information. Its reliable, U issued in Germany since 1913, as well to providing a stable information infrastructure issued since 1913 in Germany or in Ger­ digitally cross–linked, freely and as German media works, translations of German for science and for culture, both in Germany and man, constitute a comprehensive, objec­ readily usable data promote the media works into other languages and foreign internationally. Here, it collaborates closely with language media works about Germany. The the relevant specialist institutions in Germany and tive, unbiased and permanently preserved visibility of culture and knowledge media works include all text, image and sound abroad and participates actively in national and representation of a major part of the cul­ in the information age. recording–based works made available in physical international expert organisations. It also runs tural heritage of Germany based on the or non–physical form to the public, including the German Exile Archive 1933–1945, the Anne– library’s legal mandate. musical works. Only cinematic works in which Frank–Shoah Library and the German Museum of music is not to the fore, as well as works exclu­ Books and Writing. sively transmitted by broadcasting ser vices are not The German National Library believes that its included in the collection mandate. The German mandate includes an obligation to adapt and devel­ National Library catalogues each work in a user– op its activities and processes continuously and friendly manner, indexing them openly, reliably consistently in response to developments in the and based on current international standards. This forms of media and publication. In the coming permits them to be retrieved and used worldwide. years, it will orient itself primarily to the following PRESENT & INTEGRATE & It deploys appropriate preservation measures to principles: 3 INSPIRE 4 ORGANISE It negociates with rights owners to obtain It cooperates with other rights or licenses for the worldwide use of conceptually and technologically its holdings. It uses innovative methods leading institutions and jointly to explore the diversity of its holdings and initiates and coordinates makes these available for use within the innovations aimed at forging ever reading rooms and—where possible—also closer global cultural, scientific outside the library. and educational networks. 4 5 OUR GUIDELINES COLLECT & The changing environment PRESERVE 1 • The proportion of content which is only available in digital form is rising. Such content is online, “The extensive collections of text, image Neutrality and completeness remain the openly publicising our approach. We also want to dynamic, interactive, interlinked and takes advan­ or sound recording–based publications is­ basic principles of collection building. encourage public participation in our collection tage of the possibilities offered by mobile devices. An open knowledge society requires a cultural profiling through a range of digital services. • Int ernational platforms for the use and distribution sued since 1913 in Germany or in German, memory and thus places where its publications are of digital content are gaining in relevance. constitute a comprehensive, objective, collected — independently and comprehensively. The We create international approaches for way we collect is therefore unbiased and aims at international production. • Public ations issued without the involvement of unbiased and permanently preserved rep­ completeness, regardless of the form of the publi­ Only through cooperation with other cultural in­ traditional music labels and publishers are enjoying cations or the way in which they are released. The stitutions is it possible to work towards standardised resentation of a major part of the cultural increasing popularity. This often results in the loss digital revolution has had little or no effect on the procedures for global digital distribution platforms. heritage of Germany based on the library’s goal of completeness in the collecting of physical Ideally we are looking to create international and of established forms of evaluation and selection legal mandate.” media. New procedures must be developed for digital cross–institutional processes which may help the within the publication process. publications and the notion of completeness must relevant depositors and memory institutions to • Di gital formats come and go within a short space be redefined, yet we are continuing (and refining) perform their respective “legal deposit” roles. We of time, web offerings are becoming more complex, the established practices and procedures for printed also promote the necessary legislation and technical works.
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