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Report Demonstrates Expectation Gap in Technology Use at Schools TRANSFORMING EDUCATION THROUGH TECHNOLOGY SHOULDER-TO-SHOULDER INNOVATION IN ARIZONA CLASSROOM SOUND AMPLIFICATION JOURNAL VIRTUAL COMPETITION ARE PUBLIC SCHOOLOOL DISTRICTS LOSINGLOSING STUDENTST ENROLLMENTMENT TO CHARTER ANDD FOR-PROFITFO VIRTUALAL SCHOOLS? om .c al rn j thejournal.com August 2011 | Volume 38, No. 7 | Volume August 2011 0811the_cover_FINALR.indd 1 7/27/11 11:38 AM YOU NEED IT. WE GET IT. PolyVision® ēno® one 2610 Mobile Video technology. It’s what you need CDWG 2201678 • Multiuser, multimedia and multifunctional to keep students engaged. We get it lessons combined into one solution for and have a wide range of options from quick reference and seamless instruction • Includes: ēno® classic 2610 IWB, WXGA industry-leading vendors. Plus, one of DLP® projector and height-adjustable mobile stand the largest teams of educational IT $4750.99 support in the country. From selection to installation, we’ll get you the 21st century video technology you need Epson® BrightLink 455Wi for those 21st century attention spans. CDWG 2312820 All you have to do is call or click. • High-performance projector + pen combination 800.767.4239 | 21stcenturyclassroom.com • Interactive area up to 96" diagonal (WXGA) • RS-232 and RJ-45 connectivity, plus built-in 12W speaker $2299.99 Epson PowerLite® 915W CDWG 2299090 • Easy picture adjustments and great positioning flexibility • Powerful 16W speaker and built-in microphone input • New high-density filter with twice the surface area of our previous generation $1049.99 Offers subject to CDW•G’s standard terms and conditions of sale, available at CDWG.com. ©2011 CDW Government LLC. CDW®, CDW•G® and PEOPLE WHO GET IT™ are trademarks of CDW, LLC. Untitled-1 1 7/20/11 10:55 AM thejournal.com AUGUST 2011 | Volume 38, No. 7 20 16 Jon Reinfurt Cover art by 28 28 COVER STORY: Virtual Schools DEPARTMENTS Competing for the Online Student 4 Our Space As the for-profi t sector moves into the virtual school business and more Mutually Assured Learning students opt for alternatives to traditional classrooms, public schools 6 Here & Now work harder to keep and help the online student. By John K. Waters 36 Product Focus 20 21st Century Schools Internet Security Shoulder-to-Shoulder Innovation 40 Index An Arizona district won this year’s Sylvia Charp Award because of a 42 Drill Down revolutionary—and truly collaborative—approach to standards-based curriculum development that it is sharing with the rest of the state. Online Textbooks Here’s a look at how they did it. By Jennifer Demski 16 Assistive Technology Listen Up! Classroom sound amplifi cation systems can make a difference in helping the academic performance of almost all students, as well in decreasing the number of referrals to special education programs. By Marty Weil AUGUST 2011 | 3 0811the_TOC_(1)-FINAL.indd 3 7/22/11 2:27 PM OurSpace Therese Mageau, Editorial Director thejournal.com August 2011 : Volume 38 : No. 7 Editorial Staff Editorial Director Therese Mageau Executive Editor Michael Hart Executive Producer, Web Dave Nagel Online Content Manager Kanoe Namahoe Editorial Interns Joshua Bolkan, Melanie Barkin Mutually Assured Learning Senior Contributing Editors LInda Briggs, Dian Schaffhauser, Matt Villano The relationship between virtual for-profi ts and Contributors Jennifer Demski, Vanessa Hua, John Waters, Marty Weil public schools can be benefi cial to all involved Art Staff Creative Director Scott Rovin Graphic Designer Erin Horlacher THE OTHER DAY I found myself bar for all schools to aim for now. Production Staff Director, Print Production Jenny Hernandez-Asandas looking up the defi nition of “symbiosis” In addition, as Connections Academy Senior Production Coordinator Jennifer Shepard because I wasn’t sure I was using the word co-founder Mickey Revenaugh points out Online/Digital Media Production correctly. According to my in our story, districts that contract with for- Executive Managing Editor Judith Rajala American Heri- Web Designer Brion Mills tage Dictionary (the one I was given by the profi t companies like hers can off er a wider Web Applications Specialist Elliot McDonell eMedia Project Coordinator Mallory Bundy Detroit News when I was in high school, no range of online options than if they had E-media Assistant Sarah Rajala less), symbiosis is “the relationship of two to build it all themselves. It’s not just the or more diff erent organisms in a close as- rural school in Arkansas that can now off er sociation that may be but is not necessarily Mandarin. It’s that amazing online math T President & Group Publisher Wendy LaDuke benefi cial to each.” curriculum that you want your students to Marketing Director Karen Barak Marketing Manager Michele Werner That defi nition came to mind as I read benefi t from, or the turnkey solution that Attendee Marketing Manager Athene Kovacic this month’s cover story on how some school will allow districts to serve families who Attendee Marketing Manager Annette Levee Client Project Coordinator Jenna Horton districts fi nd themselves competing with vir- opt out of public schooling for religious or tual for-profi t and charter schools for student political reasons. enrollment (story begins on page 28). But there is no chance that public President & On the surface, this set of aff airs may schools are actually going to be put out of Chief Executive Offi cer Neal Vitale Senior Vice President seem detrimental to public schools, which, business by their virtual competitors. For & Chief Financial Offi cer Richard Vitale Executive Vice President Michael J. Valenti by their very nature, are not set up to be one thing, all the virtual (and non-virtual, competitive enterprises. (Oh, I can hear the for that matter) for-profi ts and charters in Senior Vice President, Audience Development free-market advocates howling now: Schools the world could never reach every child in & Digital Media Abraham M. Langer Vice President, should be competitive; if IBM had the same this country. And as I have written before Finance & Administration Christopher M. Coates failure rate of schools, the argument goes, it in this column, as long as parents must go Vice President, Information Technology would be out of business. As somebody—not to work, children will go to school. Even & Application Development Erik A. Lindgren me, although I wish it had been—once said more important than the custodial role Vice President, Attendee Marketing Carmel McDonagh in response: if IBM were compelled by law they play, schools always have been and Vice President, to hire those who lived in their catchment will continue to be the heart of their com- Event Operations David F. Myers area, they’d never be in business.) munities—indeed, in some cases, where all Chairman of the Board Jeffrey S. Klein But if we start with the premise that other institutions have fl ed, schools provide REACHING THE STAFF online education is not only inevitable but the only heartbeat left in a neighbor- Staff may be reached via e-mail, telephone, fax, or mail. A desirable, the involvement of for-profi t and hood. A symbiotic relationship with other list of editors and contact information is also available online at thejournal.com, or editors can be reached at editorial@ charter entities in the e-learning market- virtual schooling providers could actually thejournal.com. place could be a symbiotic relationship that strengthen the bloodlines between a district E-mail: To e-mail any member of the staff, please use the benefi ts all involved. and the people it serves. following form: [email protected]. Corporate Offi ce First, there’s no question in my mind (weekdays 8:30 a.m.–5:30 p.m. PST) that for-profi t entities have made impor- Telephone 818-814-5200; fax 818-936-0496 9201 Oakdale Avenue, Suite 101 tant investments in the development of Chatsworth, CA 91311 their virtual off erings and in doing so have upped the ante of the quality of online Continue the conversation. E-mail me at teaching and curricula. There is a higher [email protected]. 4 | AUGUST 2011 0811the_OurSpace-FINAL.indd 4 7/22/11 1:52 PM BE FREE TO EXPLORE YOUR OPTIONS Pair your IWB with an Epson PowerLite® short throw or ultra-short-throw projector for exceptional reliability, image quality, performance, pricing, and service. Seeking an affordable interactive option? Add BrightLink® or BrightLink® Solo™ and go interactive starting at $499*. ;OH[»Z^H`IL`VUKZTHY[¯[OH[»ZNLUP\Z PowerLite® 450W/ 460 PowerLite® 410 W BrightLink® 455Wi/ Solo™ Explore your options at Epson.com/options ,K\JH[PVUWYPJPUNVUS`*VU[HJ[`V\Y)YPNO[LY-\[\YLZHJJV\U[YLWYLZLU[H[P]LMVYTVYLPUMVYTH[PVU ,WZVUHUK7V^LY3P[LHYLYLNPZ[LYLK[YHKLTHYRZHUK,WZVU,_JLLK@V\Y=PZPVUPZHYLNPZ[LYLKSVNVTHYRVM:LPRV ,WZVU*VYWVYH[PVU)YPNO[3PUR:VSVPZH[YHKLTHYRHUK)YPNO[LY-\[\YLZHUK)YPNO[3PURHYLYLNPZ[LYLK[YHKLTHYRZVM ,WZVU(TLYPJH0UJ*VW`YPNO[,WZVU(TLYPJH0UJ7YVK\J[ZWLJPÄJH[PVUZHYLZ\IQLJ[[VJOHUNL^P[OV\[UV[PJL Untitled-1 1 7/20/11 10:58 AM Here&Now Tech + Online + Industry + Partnership [industry update] Pearson has launched an online series Report Demonstrates of interactive study guides to help aspiring Expectation Gap in teachers prepare for certifi cation tests. The new guides, called NES Prep, begin with Technology Use at Schools diagnostic tests that include explanations of the correct answers to help users identify An overwhelming number of students and teachers believe that enhanced technology areas where they need additional study. skills will lead to greater career opportunities in the future, according to a new survey. Each guide is built around National Evalu- Fewer, however, believe their schools are meeting their technology expectations. ation Series objectives and includes review CDW-G released its annual “21st Century Classroom Report,” which surveyed 1,000 exercises for progress assessment. For more high school students, faculty, and staff about information, go to myneslab.com.
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