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Coca Cola Was the Purchase of Parley Brands
SWAMI VIVEKANAND UNIVERSITY A PROJECT REPORT ON MARKETING STRATGIES OF TOP BRANDS OF COLD DRINKS Submitted in partial fulfilment for the Award of degree of Master in Management Studies UNDER THE GUIDANCE OF SUBMITTED BY Prof.SHWETA RAJPUT HEMANT SONI CERTIFICATE Certified that the dissertation title MARKETING STRATEGIES OF TOP BRANDS OF COLD DRINKS IN SAGAR is a bonafide work done Mr. HEMANI SONI under my guidance in partial fulfilment of Master in Management Studies programme . The views expressed in this dissertation is only of that of the researcher and the need not be those of this institute. This project work has been corrected by me. PROJECT GUIDE SWETA RAJPUT DATE:: PLACE: STUDENT’S DECLARATION I hereby declare that the Project Report conducted on MARKETING STRATEGIES OF TOP BRANDS OF COLD DRINKS Under the guidance of Ms. SHWETA RAJPUT Submitted in Partial fulfillment of the requirements for the Degree of MASTER OF BUSINESS ADMINISTRATION TO SVN COLLAGE Is my original work and the same has not been submitted for the award of any other Degree/diploma/fellowship or other similar titles or prizes. Place: SAGAR HEMANT SONI Date: ACKNOWLEDGEMENT It is indeed a pleasure doing a project on “MARKETING STRATEGIES OF TOP BRANDS OF COLD DRINKS”. I am grateful to sir Parmesh goutam (hod) for providing me this opportunity. I owe my indebtedness to My Project Guide Ms. Shweta rajput, for her keen interest, encouragement and constructive support and under whose able guidance I have completed out my project. She not only helped me in my project but also gave me an overall exposure to other issues related to retailing and answered all my queries calmly and patiently. -
Bottles on the Border: the History and Bottles of the Soft Drink Industry In
Bottles on the Border: The History and Bottles of the Soft Drink Industry in El Paso, Texas, 1881-2000 © Bill Lockhart 2010 [Revised Edition – Originally Published Online in 2000] Chapter 5d Chapter 5d Later Empire Companies, Part II, and Duffy’s Draft Beverages Grapette Bottling Company (1941-1969) History Grapette was a relative latecomer to the El Paso bottling industry, although the company began shortly after franchises were first offered by the Grapette Company of Camden, Arkansas, in 1940. The founder of Grapette, Benjamin T. Fooks, originally opened a service station in Camden, Arkansas, but had left the business to begin a bottling plant by 1926. He expanded over the next few years and experimented with flavors including a grape drink. He purchased the registered trademarks, Grapette, Lemonette, and Orangette from Rube Goldstein in 1940 and officially began marketing Grapette in the Spring of that year as the B.T. Fooks Mfg. Co. In 1946, he renamed the business the Grapette Co. He sold the company in 1972 to the Rheingold Corp., a group that became the victim of a hostile takeover by PepsiCo in 1975. Pepsi sold the Grapette line to Monarch in 1977, and the brand was discontinued in the U.S. The drink is still available overseas in 1998 (Magnum 1998). The Grapette Bottling Co. opened its doors in El Paso in 1941, during the World War II sugar rationing period and survived until 1969. In its earliest days, Grapette actually bottled Seven-Up for A.L. Randle who then distributed the product from the Seven-Up Bottling Company next door. -
Coca-Cola La Historia Negra De Las Aguas Negras
Coca-Cola La historia negra de las aguas negras Gustavo Castro Soto CIEPAC COCA-COLA LA HISTORIA NEGRA DE LAS AGUAS NEGRAS (Primera Parte) La Compañía Coca-Cola y algunos de sus directivos, desde tiempo atrás, han sido acusados de estar involucrados en evasión de impuestos, fraudes, asesinatos, torturas, amenazas y chantajes a trabajadores, sindicalistas, gobiernos y empresas. Se les ha acusado también de aliarse incluso con ejércitos y grupos paramilitares en Sudamérica. Amnistía Internacional y otras organizaciones de Derechos Humanos a nivel mundial han seguido de cerca estos casos. Desde hace más de 100 años la Compañía Coca-Cola incide sobre la realidad de los campesinos e indígenas cañeros ya sea comprando o dejando de comprar azúcar de caña con el fin de sustituir el dulce por alta fructuosa proveniente del maíz transgénico de los Estados Unidos. Sí, los refrescos de la marca Coca-Cola son transgénicos así como cualquier industria que usa alta fructuosa. ¿Se ha fijado usted en los ingredientes que se especifican en los empaques de los productos industrializados? La Coca-Cola también ha incidido en la vida de los productores de coca; es responsable también de la falta de agua en algunos lugares o de los cambios en las políticas públicas para privatizar el vital líquido o quedarse con los mantos freáticos. Incide en la economía de muchos países; en la industria del vidrio y del plástico y en otros componentes de su fórmula. Además de la economía y la política, ha incidido directamente en trastocar las culturas, desde Chamula en Chiapas hasta Japón o China, pasando por Rusia. -
Coca-Cola FEMSA, S.A.B. De C.V
As filed with the Securities and Exchange Commission on June 25, 2007 UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 20-F ANNUAL REPORT PURSUANT TO SECTION 13 OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2006 Commission file number 1-12260 Coca-Cola FEMSA, S.A.B. de C.V. (Exact name of registrant as specified in its charter) Not Applicable (Translation of registrant’s name into English) United Mexican States (Jurisdiction of incorporation or organization) Guillermo González Camarena No. 600 Centro de Ciudad Santa Fé 01210 México, D.F., México (Address of principal executive offices) Securities registered or to be registered pursuant to Section 12(b) of the Act: Title of Each Class Name of Each Exchange on Which Registered American Depositary Shares, each representing 10 Series L Shares, without par value ................................................. New York Stock Exchange, Inc. Series L Shares, without par value............................................................. New York Stock Exchange, Inc. (not for trading, for listing purposes only) Securities registered or to be registered pursuant to Section 12(g) of the Act: None Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act: None The number of outstanding shares of each class of capital or common stock as of December 31, 2006 was: 992,078,519 Series A Shares, without par value 583,545,678 Series D Shares, without par value 270,906,004 Series L Shares, without par value Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. -
SANDWICHES SALAD | 370 Cal All Sandwiches COMET MOREHOUSE Can Be Made Into a Salad! SPARTAN Double Ham, Provolone Cheese, All, but the Briskets of Course
APOLLO BONEY BILLY Chicken Breast, Bacon topped with Double Turkey, Tomato, Lettuce Chipotle Citrus BBQ Sauce, Hellmann’s® & Hellmann’s® Mayo Mayo, Lettuce, Tomato & Avocado SANDWICH | 630 - 670 cal SANDWICH | 760 - 800 cal SALAD | 80 cal SANDWICHES SALAD | 370 cal All sandwiches COMET MOREHOUSE can be made into a Salad! SPARTAN Double Ham, Provolone Cheese, All, but the briskets of course. Chicken Breast, Bacon & Cheddar Tomato, Lettuce & Hellmann’s® Mayo Cheese topped with Peppadew SANDWICH | 720 / 780 cal Mustard, Lettuce,Tomato SALAD | 140 cal ALL SALADS CONTAIN: Romaine and Iceberg Lettuce, Tomato, Cucumber, & Hellmann’s® Mayo Red Onion & a Salad Dressing of your choice SANDWICH | 810 - 850 cal SALAD | 400 cal TULLIUS Double the Roast Beef, Provolone Cheese, FLASH NARMER COMET CANDY Tomato, Lettuce, Hellmann’s® Mayo & Onion Capicola, Salami, Ham, Provolone Turkey Breast, Provolone Cheese, Ham, Roast Beef & Provolone Cheese, SANDWICH | 690 - 730 cal Cheese, Oregano, Hellmann’s® Avocado, Tomato, Lettuce & topped with Dijon Mustard, Tomato, SALAD | 140 cal Mayo, Lettuce, Tomato, Onion Hellmann’s® Mayo Lettuce & Hellmann’s® Mayo & Oil & Vinegar Dressing SANDWICH | 700 - 740 cal SANDWICH | 750 - 790 cal SANDWICH | 1,000 - 1,040 cal SALAD | 120 cal SALAD | 140 cal TAPPY SALAD | 150 cal Capicola, Salami, Provolone Cheese, Onion, Tomato, Lettuce a touch of Oregano & Oil & Vinegar Dressing GIRF TITAN QUATRO SANDWICH | 740 - 780 cal Turkey Breast, Ham, Provolone Turkey Breast, Provolone Cheese, Chicken Breast, Bacon & Cheddar Cheese SALAD -
Mexico Is the Number One Consumer of Coca-Cola in the World, with an Average of 225 Litres Per Person
Arca. Mexico is the number one Company. consumer of Coca-Cola in the On the whole, the CSD industry in world, with an average of 225 litres Mexico has recently become aware per person; a disproportionate of a consolidation process destined number which has surpassed the not to end, characterised by inventors. The consumption in the mergers and acquisitions amongst USA is “only” 200 litres per person. the main bottlers. The producers WATER & CSD This fizzy drink is considered an have widened their product Embotelladoras Arca essential part of the Mexican portfolio by also offering isotonic Coca-Cola Group people’s diet and can be found even drinks, mineral water, juice-based Monterrey, Mexico where there is no drinking water. drinks and products deriving from >> 4 shrinkwrappers Such trend on the Mexican market milk. Coca Cola Femsa, one of the SMI LSK 35 F is also evident in economical terms main subsidiaries of The Coca-Cola >> conveyor belts as it represents about 11% of Company in the world, operates in the global sales of The Coca Cola this context, as well as important 4 installation. local bottlers such as ARCA, CIMSA, BEPENSA and TIJUANA. The Coca-Cola Company These businesses, in addition to distributes 4 out of the the products from Atlanta, also 5 top beverage brands in produce their own label beverages. the world: Coca-Cola, Diet SMI has, to date, supplied the Coke, Sprite and Fanta. Coca Cola Group with about 300 During 2007, the company secondary packaging machines, a worked with over 400 brands and over 2,600 different third of which is installed in the beverages. -
La Coca-Cola En México: El Agua Tiembla (Décima Parte)
LA COCA-COLA EN MÉXICO: EL AGUA TIEMBLA (DÉCIMA PARTE) GUSTAVO CASTRO SOTO Chiapas, México; 7 de enero de 2005 Las empresas transnacionales van escalando cada vez más en la dirección de la economía global. En el caso de la Coca-Cola Company llegó a la cúspide del poder en México cuando Vicente Fox arribó a la presidencia de la república en el año 2000, quien fuera su Gerente General tiempo atrás. Desde entonces las refresqueras obtienen más concesiones de agua, exenciones de impuestos, disminución de aranceles y de cuotas de importación. Si en el tiempo del presidente Carlos Salinas de Gortari (1988-1994) uno de los empresarios mexicanos más beneficiado fue Carlos Slim quien se quedó con la paraestatal Telmex y actualmente es el rico más rico de América Latina y el Caribe, en el presente sexenio una de las embotelladoras de la Coca-Cola en México, Coca-Cola Femsa con sede en Monterrey, es la embotelladora más grande de América Latina y el Caribe. Así, las transnacionales mexicanas como Femsa, Telmex, Maseca, Bimbo, Cemex, entre otras, no se distinguen de las transnacionales gringas, europeas o asiáticas. Todas explotan al país y a su gente en el que se encuentren. Por ello, en el Foro Social Mundial (FSM) y otros escenarios altermundistas continentales y regionales se retoma la campaña de boicot contra la Coca-Cola. Coca-Cola Company tiene más riqueza que muchos países de América latina, el Caribe o África. En México ha comprado casi todas las marcas de refrescos del país y tiene las mayores concesiones para la extracción del agua. -
SEE HOW THEY RUN Dr
Patrons Mr. and Mrs. Harvey I-l. Acton Mr. William II. Almy Mr. and Mrs. Clyde Baldwin Mr. Clarence Baum Mr. and Mrs. Dan vVi\liams Beckwith Red Mask Players, Inc. Mrs. A. J. Boink Dr. and Mrs. T. H. Brasmer Mr. and Mrs. Frank E. Burroughs Presents Mr. and Mrs. Shirley Catlett Mr. and Mrs. Lane Clark SEE HOW THEY RUN Dr. and Mrs. Harlan English Miss Willa Freeland A Farce in Three Acts Mr. and Mrs. Sid Giles Mr. and Mrs. Merv Gritten by Philip Kin9 Miss Starr Gritten Mr. and Mrs. '~Teldon Harby Jean C. Henson By Special Arrangement with Samuel French, Inc. Mr. and Mrs. Floyd E. Hires Miss Emma Hitchens Mr. and Mrs. B. L. Howell Directed by Mrs. Kathryn Randolph Mr. and Mrs. I-Iarold E. Judy '-v[rs.Clara D. McEvoy Mrs. W. C. Oakley Miss Dea Pichon Miss Gertrude Rick Mrs. E. Strawbridge Miss Gloria Thompson Dr. and Mrs. Kenneth L. Toy Mrs. Charles ''''atkins Miss Frances Watkins PALACE THEATER November 18-19, 1959 Mr. and Mrs. J. M. Webster Danville, Illinois 8:15 P.M. LUXOR An Eating Place of Distinction VISIT THE EGYPTIAN ROOM Opposite Ltlxo,' Motel on East Main Phone HI 6-9745 .. _-----------------_ ... Prepare Your House for Spring NEW WALLPAPER PATTERNS AND PRINTS Vermilion County InSURance Agency In Decorator's Colors INSURANCE OF ALL KINDS WOODBURY BOOK COMPANY 125 NoRTh VeRmilion StreeT Phone HI 6·9158 Adams Building Danville, IllinoiS Beneath the Grease Paint Sponsorships BETTY SUE KRIEDLER (Ida, a Maid)-Fresh from her success in the Red E. -
Collinsville Show Well Attended From: Mike Elling, Sharon, TN Desoto, MO, Shows a Large Picture of a Among the Celebrities Seen Was Mr
4 Winter 2003 Bottles and Extras Collinsville Show Well Attended From: Mike Elling, Sharon, TN DeSoto, MO, shows a large picture of a Among the celebrities seen was Mr. Bill soda bottle, 2 drink glasses, and an ice bowl Meier, of Breese, IL. He is current man- The Metro-East annual Bottle and Jar over a large rectangle. It is mould dated ager of the Excel Bottling Company, and Association Show and Sale, held Sunday, 1955. grandson of the founder. He is the last re- November 3, 2002, was well attended as Delbert Roley, of Stewardson, IL, al- maining bottler of soda products in return- cool, rainy weather brought people in- ways a lucky finder, got a non-Dr Pepper able glass bottles in Illinois. He bottles Ski, doors. The weekend was also scheduled clockface bottle called Berry's Big Time. the highly successful non-caffeine citrus for driving among the brilliant autumn fo- The 10 oz clear glass shows a large drink of the Double Cola Company, and liage surrounding the area. The show is clockface with the hands set at 2:45. It has several other fruit flavor drinks under his held at the Gateway Center in Collinsville, a knurled neck, is in red/white, and is a own brand. He currently uses Nesbitt's Illinois, across the river from St. Louis. An Fairmont, WV, factory of the Owen-Illi- bottles for marketing these. He attended estimated 450 people attended. nois Company dated 1958. Sparkling mint, the show looking for more glass leads in Over 150 tables were available for col- this New Lexington, Ohio bottle was high quantities and had his 3 young chil- lectors to browse. -
Soda Handbook
Soda Openers A-1 BATHING GIRL, MERMAID OR SURF-GIRL, CLOTHED GIRL (BATHING GIRL), NUDE GIRL (MERMAID), CLOTHED GIRL (SURF- A-001-000 GIRL), MARKED “C.T.& O.CO. PATD.CHICAGO” OR “PATD.”, DESIGNED BY HARRY L. VAUGHAN, DESIGN PATENT NO. 46,762 (12/08/1914), 2 7/8”, DON BULL A-001-001 Drink A-1 (10-12) A-001-047 Acme Bottling Co. (2 Var (A) Clothed (B) Nude) (15-20) A-001-002 Avon More “Have One More” (10-12) A-001-003 Drink B-1 (10-12) A-001-062 Barrett's Soda Water (15-20) A-001-004 Bay View Bottling Works 305 Logan Avenue (10-12) A-001-005 Drink Burk's Soda Water (10-12) Drink Caton Ginger Ale Catonsville, Md. (2 Var (A) Caton Block Letters A-001-006 (15-20) (B) Caton Script Letters) A-001-007 Chero-Cola Bot. Co. Gainesville, Ga. (40-50) A-001-063 Chero Cola Bottling Works (20-25) A-001-008 Coca-Cola (Script) Bottling Co. Baltimore, Md. (175-200) A-001-009 Compliments Of Coca-Cola (Script) Bottling Co. Grand Island, Nebr. (175-200) A-001-010 Oriente Coca-Cola (Script) Bottling Co. (175-200) A-001-011 Sayre Coca-Cola (Block) Bottling Co. Sayre, Okla. (175-200) Compliments Cocheco Bottling Works, Inc. Rochester, N. H. (2 Var (A) A-001-064 (12-15) Text On 2 Lines (B) Text On 3 Lines) Compliments Of Cocheco Bottling Works, Inc. Rochester, N. H. (2 Var A-001-012 (10-12) (A) Clothed Girl (B) Surf Girl) A-001-065 Cola Pleez It's Sodalicious (15-20) A-001-013 Cream Of Cola St. -
The Story of Coca-Cola
The Story of Coca-Cola Atlanta Beginnings 1886-1892 It was 1886, and in New York Harbor, workers were constructing the Statue of Liberty. Eight hundred miles away another great American symbol was about to be unveiled. Like many people who change history, John Pemberton, a Civil War veteran and Atlanta pharmacist, was inspired by simple curiosity. He loved tinkering with medicinal formulas, and one afternoon, searching for a quick cure for headaches, he stirred up a fragrant, caramel-colored liquid in a three-legged pot. When it was done, he carried it a few doors down to Jacobs’ Pharmacy. Here, the mixture was combined with carbonated water and sampled by customers who all agreed – this new drink was something special. So Jacobs’ Pharmacy put it on sale for five cents a glass. Pemberton's bookkeeper Frank Robinson named the mixture â Coca-Cola , and wrote it out in his distinct script. To this day, Coca-Cola is written the same way. In its first year, the Company sold about 9 glasses of Coca-Cola a day. A century later, The Coca-Cola Company has produced over 10 billion gallons of syrup. Unfortunately for Pemberton, he was more of an inventor than a businessman, and had no idea that he had invented one of the greatest products in the world. Over the course of three years, 1888-1891, Pemberton sold the Company to Atlanta businessman Asa Griggs Candler for a total of about $2300. Candler would become the Company's first president, and the first to bring real vision to the business and the brand. -
The History and Bottles of the Soft Drink Industry in El Paso, Texas, 1881-2000
Bottles on the Border: The History and Bottles of the Soft Drink Industry in El Paso, Texas, 1881-2000 Chapters 1-4 © Bill Lockhart 2010 [Revised Edition – Originally Published Online in 2000] Chapter 1 General History of El Paso Bottlers The soft drink industry was already long established in Texas when El Paso’s first bottler opened its doors. Dr. Thomas Mitchell, and English physician, opened the first soda fountain in Houston in 1839. It was 27 years later when J. J. C. Smith established a “mineral water manufactory” in 1866, again in Houston. By 1880, Texas contained 11 bottling plants, and that number had grown to 42 in 1890 (Dunagan 2002). Soft drink bottling in El Paso began on April 1, 1881 with the opening of Houck & Dieter, although Coffin & Co. advertised soda bottling “kits” in 1881 and may have sold them much earlier. The firm was not, however, a bottler, as such. Although Houck & Dieter’s primary occupation was the wholesale distribution of liquor and wine, the firm realized the need for chasers and incidentally provided non-alcoholic drinks for the desert population. Although G. Edwin Angerstein briefly challenged their supremacy in 1883, the liquor dealers controlled the soft drink industry in the city until shortly before 1910. At that time, they were met by three noteworthy opponents: Martin R. Sweeney (later to organize Woodlawn Bottling Company) in 1905; Purity Bottling and Manufacturing Company (owned and operated by Lawrence Gardner) in 1906; and Magnolia Bottling Company (founded by Hope Smith) in 1908. Although Gardner claimed singlehanded victory over the liquor establishment, the other two were obviously generating impressive sales as well.