Issue 2 | 2012 The magazine for logistics customers and decision makers

Logistic Solutions for Stores and Webshop Bench. pressing ahead The fashion brand’s textiles and accessories can now also be ordered online.

Fascinating Light Shows Special logistics S[quadrat] puts together gigantic display solutions for cities and stadiums. Design as Economic Driver

What makes premium products so desir able? Cutting-edge technology, service and, increasingly, design. A glimpse into a world that is playing a growing role in the global economy. editorial contents

The Roots carpet is a product at the intersection of fashion and product design. Matali Crasset for Nodus. Dear Readers, Beauty is in the eye of the beholder. This is particularly true when we consider the pref­ 22 erences of people in diff erent continents About Logwin and its with whom Logwin works on a daily basis. bacKgroUnD service offerings The world is now connected in real time, so some trends happen all over the world simulta­ S[quadrat] As an integrated logistics and neously. However, at the same time, as prosper­ Logwin delivers video screens to football service provider, Logwin develops ity increases, local tastes become increasingly 21 stadiums – special logistics on page 22 comprehensive solutions for diversifi ed. in dustry and commerce. With a This applies particularly to fashion and product design. The importance of design staff of approximately 5,700 in coUntrY profiLe as an economic factor across all business sectors is growing expo- 40 countries around the world, focUs nentially. This is because the more interchangeable goods are in terms of quality Logwin off ers contract logistics, 15 24 In search of the Aztecs and functionality, the more crucial for sales success are aesthetic eff ect and per­ French designer proJects international air and sea freight More than just tequila and mariachi music fect usability. as well as transportation solu­ Matali Crasset Bench. 27 newsfl ash tions for road and rail. Logwin’s Modern logistics enables consumers all over the world to be off ered the latest speaks about her homeland and pressing ahead Cargo scanners in Stuttgart for increased custo mised logistics solutions goods. In addition, the optimally organised supply chain also supports design­driven sources of inspiration on page 15 and Logwin delivers... security – Distribution for Ernsting’s help create sustainable growth companies right from the development stage. Because of worldwide procure- more on page 21 family – Direct services between Langen­ for its customers. To fi nd out how ment logistics, there are almost no limits placed on the creativity of feld and Barcelona – Douglas powered this can happen for you too, log designers in their choice of materials. Thus, logistics is there over the whole pro­ by Logwin – Central Warehouse for work on to www.logwin-logistics.com duction process, from the draft to the fi nal product. clothing relocates For the economy, the international fl ow of goods means that the regulation of focUs proJects supply and demand will be less regional and even more global in the future. This is a new situation for market participants. And it off ers opportunities – such as when 4 Life by design 18 Wool, silk and stinging nettles bacKgroUnD lamps designed in Africa become a hit in the living rooms of the large industrialised We encounter deliberate design Jan Kath’s wonderful world of rugs countries. everywhere 29 Working together across the country 19 Tradition is in Collaboration with DTL The focus in this issue of our magazine prompts us to look at our own requirements 8 Design from Brazil, Russia, Traditional fashion from Spieth & Wensky and to ask how satisfi ed we are with the design of the Logwin Maga- India and China – BRIC in a frenzy distributed by Logwin 30 World records on pillars zine. We have reviewed the concept to liven up the magazine, to go even further of design The world’s longest bridges outside the box and to place strong contents in an outstanding setting. That’s be­ 20 Designs as long-lasting value 11 Combating the theft of ideas 32 newsfl ash cause we want to keep on getting better – for you, our readers. Enjoy the new issue. Dixie Toga develops packaging for Trademark attorney Dr. Jens Matthes on Logistics young talent awards – Charity South America protecting designs project – Logistics for OTCF Poland – Sincerely, 21 Bench. pressing ahead Logwin supports Wings for Life – Łukasz Miłaszewski is a forklift 12 Centres with reputation Americana label Bench. opens online Anniversaries: 20 years of Logwin – operator and responsible for Interview with designers from the shop in Germany More warehouse space – Locations in cross docking activities in the centres of design culture Cape Town, Italy – Expansion in Asia Logwin branch in Łódź, Poland. Istanbul and Paris 22 Fascinating light shows S[quadrat] supplies cities and stadiums 35 Competition 14 Is the centre of design shifting? Berndt­Michael Winter with mega­media solutions Interview with Andrej Kupetz, CEO Logwin AG German Design Council 23 newsfl ash Rijeka location on the Adriatic Sea 15 newsfl ash Locations Bucharest & Graz

16 BRAX – a traditional brand with style coUntrY profiLe About supply chain management in the fi eld of fashion Mexico – 24 In search of the Aztecs Getting to know the ancient and modern Mexico on page 24

2 Logwin Magazine 02|1 2 www.logwin-logistics.com 3 focus — design

Design Encounters with design in everyday life: ­ Microwave “Sweetheart” by Art.Lebedev design as economic driver studio (Moscow) for Samsung.

Anyone who models things in some way is a designer. Which is why nowadays we even talk about design in rela­ tion to customising technical or production processes. But usually the term refers to an object’s aesthetic quali­ ties. Our current definition of design developed with the progression of industrial production in the 19th Century.

Mass art While furniture, cutlery and textiles used to be individually manufactured to order, prototypes now had to be produced for serial production. Manufacturers commissioned artists to ensure that the now unknown customers would actually like their products: They designed lamps, chairs or kitchen appliances to satisfy consumer taste. The creativity of craftsmen, architects, engineers and theatrical experts also had a great impact on the design of industrially manu­ factured everyday objects. As pioneers, the first designers were guided by the fa­mil­iar, the historic. But the new style of manufacturing demanded its own forms. The “Journal of Design” appeared ­ in Great Britain in the middle of the 19th Century. Amongst others, the publisher Henry Cole critically addressed the ­issue of modern design and initiated an international exhi­ bition of products. Consequently, in addition to the retro­ spective ideals, there were early efforts to grasp industrial production as a new artistic design challenge. What makes premium products so desirable? A decisive influence upon this new direction was ex­ Cutting-edge technology, service and, in­ erted by the Weimar Bauhaus, which can be credited with creas­ingly, design. A glimpse into a world being the first school that offered a higher education for that is playing a growing role in the global ­artist-designers in a modern manner, being founded in 1919. Industrial design started with Bauhaus: simple, aes­ economy. thetically pleasing, basic forms that could be manufactured serially by machines. They dictated the style of the New ­Objectivity movement. Today, this steel frame based resi­ dential design with its clear lines is referred to as “modern classic”. ■

Hotel Dar Hi in Nefta, Tunisia, by Matali Crasset. An artistic synthesis of ­ design and architecture, environmentally sophisticated with regional materials, and constructed by local craftspeople.

4 Logwin Magazine 02|1 2 www.logwin-logistics.com 5 focus — design

Differentiation A second vital stimulus for modifying design emerged from the USA at the same time. Because of mass production, there was an oversupply of comparable consumer goods. Design now became a competitive factor: the more attractive the form and colour, the greater the commercial suc­ cess. The signifi cance of design as a diff erentiating factor increased, and industrial design as a profession was born. As one of the fi rst companies to do so, the automotive manufacturer General Motors established the department “Art and Colour” as early as 1926, promoting sales through attractive styling – “Good Design Is Good Business” was coined as a motto. At the same time as design was increasing in importance, people became more conscious of brands. Not only the products, but also the public image of a company now embodied potentially unmistakable features. Today, corporate design is an indispensable part of brands and companies: It lift s their public profi le and boosts recognition. In times when branded products such as cars, sports shoes and handbags are status symbols, this is an important aspect of sales. One that has obviously been known for some time – the German bakery company Lambertz began naming its gingerbread products way back in 1688.

The form of the Soundsta- tion Radio Clock shows what it does: Be loud. Art Direction: Philippe Starck/Matali Crasset for Desirable mass-produced Lexon. article: Chair No. 214, the so-called ‘Viennese Café Chair’. Michael Thonet achieved a breakthrough for industrial production in 1859. It was the fi rst division of labour in fur- But we enjoy more than just visual and tasty treats. In addi­ niture production. The chair was easy to disas- tion to the optical and haptic impact, the acoustic and olfac­ semble and space-saving tory impression must also be perfect. Designers spend just Visual modesty was already a design ideal in transport. back in 1958: The T3 transistor radio by as much time on the rich sound a car door makes when clos­ Braun – designed by Dieter Rams. ing as they do on the typical smell of a new vehicle.

For people Design is not only important for razors, spectacles and chairs. Our environment is being increasingly designed for us. The architectural specifi cations for new structures in cities and communities are set down point by point as are the ratios for residential or commercial purposes. The aim is to have an aesthetically appealing environment where people are happy to come together and to have a mixture of diff erent spaces that promote lively interac­ Modern Mission: “Ultimately a person sits on an elastic column tion. ■ of air”, the fi rst cantilever chair by Bauhaus instructor Mart Stam The Nacelle end table. for Thonet. Perimeters edition by Matali Crasset uses high-tech processing for a gorgeously unpretentious product.

6 Logwin Magazine 02|1 2 www.logwin-logistics.com 7 focus — design

I am a trained designer for product design and rently working primarily for Brazilian compa­ visual communication. I studied at the ESDI – nies, but also for multinational groups such as Escola Superior de Desenho Industrial (univer­ Philips Brazil, Siemens and Xerox. Most of my Design from sity for industrial design) in Rio de Janeiro in products are manufactured here in Brazil. ■ 1977. I then specialised in product design in Angela Carvalho owns the agency www.ncsdesign.com.br Milan. I opened my office here when I came Brazil, ncs DESIGN in Rio de Janeiro. Her back in 1988. Rio de Janeiro owes the fact that company offers design advice and it is now a leading player in the international implementation. Angela Carvalho design scene to its talented and creative Russia, minds. There are really excellent design offices and her team develop the external in town. The designers have now started an presentation of companies, create association and receive support from the India and brands and corporate design, and Brazilian state government and the city. design products. She speaks about In my studio I work with colleagues from different disciplines and focus on environmen­ her work and Design Made in Bra- China – I-House_Smarthydro_ tally-friendly and sustainable design. I am cur­ Bathtub by Guto Indio zil in Logwin Magazine. da Costa. Brazilian ­design for new Brazilian BRIC in a frenzy purchasing power. of design Umang Hutheesing is scion of a wealthy Indian fabric dy- nasty. He represents a new The BRIC states of Brazil, Russia, India and China are growing. What was first evident ­ Indian haute couture that is being created inside the in the economies of these countries is now being reflected in the creative industry: country instead of looking to Milan or Paris for inspiration. ­higher purchasing power in the domestic markets is leading to an increased demand ­ for products that are designed by local designers and express the national identity. ­ It is then just another small step from success at home to international recognition.

Brazil India Designed & Made in Brazil Born to be a designer

The development of a series production Architecture, urban planning, design, transportation – that’s what of beach kiosk already indicates what ­ Ahmedabad, 1881: The New Yorker designer Lockwood de Forest, who works with Louis Comfort AUDT indiodacosta stands for. The Logwin Magazine introduces is awaiting us in Rio – cool elegance. Tiffany, is on his honeymoon in India. In the north-western city of Ahmedabad he meets Mag­ ­Design: Indio da Costa. ganbhai Hutheesing. The two men found the Ahmedabad Woodcarving Company, which later its owner Guto Indio da Costa. becomes the Hutheesing Design Company (HDC). Today, Magganbhai’s great-grandson Umang Hutheesing runs the company, which specialises in designing traditional royal garments. I trained as an industrial designer at the Art The reason most designs are also manufac­ Umang Hutheesing is not a trained designer; in fact, he studied economics in Japan and the Center College of Design Europe on Lake Ge­ tured in Brazil is certainly due to the high USA. However, he absorbed creativity with his mother’s milk. When he was born, the Hutheesing neva, graduating in 1993. I have been working Brazil­ian import duties. Otherwise we would Design Company had been going for almost four generations. “Design has always been a signifi­ as a designer since 1994. The design scene have them manufactured elsewhere, too. cant part of my life“, says the 47-year-old in an interview with the Logwin Magazine. Not only does in Rio is booming. The economic stability, the My company works primarily for Brazilian he run HDC, the oldest design studio in India, but he has also developed his own label “Umang growth in the country, and the fact that the firms. ■ Hutheesing”. The Hutheesing designs are drafted in the company’s own workshop on the ground summer Olympic Games will be held here in www.indiodacosta.com floor of the family’s ancient city palace in the centre of Ahmedabad, a city of five million people 2016 have given our creative industry a shot near the desert. “Most of my customers come from Mumbai and Delhi”, says Umang Hutheesing. in the arm. This also applies to high-end prod­ However, Indian design is also in demand internationally. With his support, Vogue published a ucts. The Brazilian aircraft manufacturer 22-page photo spread inspired by India, in which international designers present their fashions Embraer, which was still recruiting interna- against the backdrop of the Indian state of Rajasthan. ■ tional designers until recently, is gradually Brazil was long known moving towards the design developers in the ­solely as an importer or www.umanghutheesing.com manufacturer of high-­ region. quality products. The Pack refrigerator series for GE shows that highest-grade products are now also being created here. 8 Logwin Magazine 02|1 2 www.logwin-logistics.com 9 focus — design

TRADEMARK LAW

Russia – Combating As we like it the theft of Only designers can do what designers do. The Design Studio Art.Lebedev, which was founded in 1995 and named after its founder Artemy Lebedev, does whatever it wishes and gets its ideas accepted even if the client ideas ­initially has a different opinion. Dr Jens Matthes is an intellectual property expert. In Logwin Art.Lebedev sees itself as a rebel. The only rule is “No nonsense”. The studio emphasises its independence in the slogan “Design will save ­Magazine he explains what needs to be considered when protecting the world” and the philosophy “We live the way we like. ­ ­a design and how international justice operates. We work the way we believe is right. We don’t give a shit about ­corporate values all together”. This freedom of thought is Anyone who wants to protect intellectual tion is changing, particularly in China. There ­successful – Art.Lebedev is one of the top Eastern European property must answer three questions: what are two reasons for this. A few international design studios. rights can I register, what claims do I have if companies have sought an exchange with the rights are infringed, and how do I assert China on a personal level, explaining how my rights? So far this has differed from one the protection of design registration or pat­ country to another, but due to globalisation ent is regulated in their countries, and lis­ Loud speaker box there is now a trend towards harmonising tening when Chinese authorities explained copyright law, the protection of design regis­ their procedure. This contact set changes in tration and patent law. motion. Furthermore, China is gradually Moscow, a city with a population of eight million, ­ ­developing from what was originally purely ­ is an inexhaustible source of ideas for Art.Lebedev. a low-wage country into a nation with inno­ Equality under the law versus ­Impulses from Europe and Asia meet here, and there vative technology ideas. And China wishes are changing impressions every day. A typical Russian margin of discretion to protect these innovations from imitators. ­design element is the Cyrillic script, which the design­ It cannot be said that the law is always ap­ ers love to use in their typography. ■ ­ plied even-handedly, since each court has a How design is protected www.artlebedev.com/studio/slogan margin of discretion. An example is the pro­ Designs are protected primarily by the law tection of design registrations. One judge concerning design registration and trade­ says that the imitated object is only slightly mark law (3D trademark) and competition similar and does not impose a penalty, while, law. Anyone wishing to have their design in the same case, another sees so many idea protected internationally should first Moscow today is a melting pot of various ­similarities­ that an injunction is issued, com­ register a design or a three-dimensional styles. The city is on the verge of becoming pensation granted or even consequences a real source for design inspiration. The trademark in their native country. The under criminal law. ­studio Art.Lebedev is at the forefront. question regarding the extent to which in­ While this means there is some uncer­ ternational protection is worthwhile is only tainty, on the other hand this very flexibility asked in a second step. For cost reasons enables all individual cases to be consider­ed. alone, it is advisable to take one step after Apart from the special legislation protecting Brand design from China the other. In any event, designers should intellectual property, the law against unfair consult trademark and design rights ex­ Lee Chi-Wing completed a bachelor’s degree In 2002 he co-founded feel good, a joint ven­ competition should also be mentioned. Par­ perts, for if the idea fails, the costs of the at the Polytechnic University in his native city ture with a production company. Feel Good ticularly in Germany, this law makes the ad­ legal consultation are negligible. However, of Hong Kong and a master’s degree at the aims to link design and objects with life, ministration of justice easier, because if the design is a commercial success, in­ École Nationale Supérieure de Création Natio­ people and emotions. An outstanding example ­decisions are based not purely on the letter dustrial property rights will enable the best nale Industrielle in Paris. He worked for the fur­ of the company’s design expression is the of the law, but also on common sense. possible exploitation. ■ niture design company habitat and for Philips tableware by Feel Good designed for Cathay Design Hong Kong. In 1998 he set up Milk Pacific Airways in 2007. ■ Asia is not a lawless area Design, a design consultancy studio with a www.milkdesign.com/hk focus on product design. From Hong Kong, he For a long time, Asia was seen as a conti­ www.feelgood.com.hk Chi-Wing by Milk Design, Hong today does most of his work for international Kong is one of the most prominent nent with different rules, where imitation brands abroad which are manufactured prima­ among the young generation of Chi- was regarded as an honour – the master was rily in China. nese designers. They are no longer copied – rather than as theft. The legal situa­ ­looking to the West, but toward ­ the East – into Chinese history. Lights from chopsticks.

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Recycled racks of armchairs, piece of fabric with embroi- dered patterns. the LangUage of natUre Centres PARIS – Creative fermentation process

The designer Matali Crasset has been creating everyday objects for manufacturers with such as Thomson (electronics) or Swarovski (crystal glass) since the 1990s. She be- gan her career at top French designer Philippe Starck’s design studio. She comes “Paris is a cultural platform.” Matali Crasset should know – from a small village in the Champagne region, and lives and works in Paris. reputation she lives there. Logwin Magazin: Paris is considered a design Matali Crasset: What fascinates me about Matali Crasset: My furniture and objects are Cape Town, capital. What do you think? the language of nature is an emotional element manufactured primarily in Europe. One of my Matali Crasset: Paris is the city where I work. that allows me to really coalesce with a proj­ projects, the design hotel Dar HI in Neft a, in I perceive Paris more as a cultural platform ect. As well as that, there is the design vocabu­ the southern part of the Tunisian desert, was Istanbul than as a design capital. There is an exchange lary of nature. It is formal and structural at the realised primarily using local materials and and mingling, a kind of creative fermentation same time, and works with a minimum of resources. I followed the same principle in process, going on here all the time. limited materials. If we observe nature, we the Vent des Forêts (forest wind) project, an and Paris Logwin Magazin: What is the signifi cance of learn a great deal about the origin of shape open­air art project, where I worked with nature for the way you deal with design? and form. local timber and craft speople. ■ Logwin Magazin: Where are most of the designs you develop produced?

gooD host “ “ This beauty inspires creative people from all over the world.“ ISTANBUL – Design & urbanity Cape Town on the southern tip of Africa is the World Design Capital 2014. Keneilwe Munyai, lecturer in the Faculty of Informatics and Design at the Cape Peninsula University of Technology, explains the signifi cance The ice-cream seller plunges the spoon into the frozen chocolate cream and puts of design in Cape Town to the Logwin Magazine. a scoop in the cone. But the customer, a small boy, doesn’t get just an ordinary ice Logwin Magazine: Keneilwe Munyai: We oft en describe Cape of the world. The creative industry makes a cream. A few tricks with a double cone turn buying an ice cream into an experi- What are the features Town as the place “where Asia meets Europe major contribution to improving the quality of ence. Is the ice-cream seller a designer? Yes, according to Istanbul’s promotional that make Cape Town in Africa”. There are eight UNESCO world her­ life, as it creates jobs and other income­gen­ “Istanbul benefi ts from video presenting itself as the host of the conference of the International Design a design centre? itage sites in Cape Town, including the world’s erating opportunities. its diversity that has been Keneilwe Munyai: oldest botanic gardens in Kirstenbosch. Table Logwin Magazine: Do the design studios shaped over centuries. Alliance in 2013. The city is one of great Mountain, which forms a dramatic backdrop based in Cape Town also produce there? Dr Alpay Er, professor of industrial product design at Dr Alpay Er, professor of industrial product design at Istanbul Technical University, cultural, historical for the city, has been one of the New Seven Keneilwe Munyai: There are two modes of Istanbul Technical University. and geographical Wonders of Nature since 2011. This beauty in­ production here. Small businesses tend to also appears in the video. He explains Istanbul’s special relationship to design for diversity. Despite all spires creative people from all over the world. produce locally, manufacturing high­quality the readers of the Logwin Magazine. the beauty and calm The famous Design Indaba Conference, which batches and custom­made products. For surrounding Cape has been held in Cape Town at the end of Feb­ example, Cape Town is the world’s second­ “Istanbul is the city with the youngest popula­ sign too. It is this diversity that makes Istanbul patterns with diff erent patterns of style and Town, there are ruary every year since 1995, is probably the largest centre for luxury yacht construction, tion in Europe. It isn’t the richest city, but it is a design capital. taste. extreme inequali­ largest event of its kind in the southern hem­ and many designers work in that area. On Turkey’s fi nancial and industrial centre, and Although designers in Istanbul may have ties that constant­ isphere. On three days, designers from all dis­ the other hand, compression moulding for has one of the fastest­growing economies in Design and urbanity been somewhat isolated and only active region­ ly remind us that ciplines gather under one roof in Cape Town. the metals industry and the majority of the Europe. Design has a major infl uence on the Istanbul’s particular situation as a melting pot ally during the last 100 years, they have never­ the city has a di­ In addition, Cape Town is Africa’s undisputed plastics production are outsourced to India Keneilwe Munyai, lecturer dynamism of the economy. with a booming economy also allows for social theless developed an authentic, honest style. vided past. Many fashion design capital. and China. However, there should be more at the Cape Peninsula Uni- Depending on your point of view, Istanbul fl exibility with various sub­cultures. In the last It is due to them that Istanbul has its own de­ versity of Technology designers see Logwin Magazine: Why is the status as World support in order to increase local production is situated on the edge of either Asia or Euro­ ten years, the number of design events has in­ sign culture and cultural heritage in this glob­ the socio­eco­ Design Capital important for the city? and support trade sectors like tool­makers pe. Here the continents meet and overlap creased, a new design patronage has devel­ alised world. This is the basis for the future as nomic challenges as an oppor­ Keneilwe Munyai: Cape Town wants to be­ and fi tters. ■ geographically and culturally. Istanbul has a oped and the government has also provided an international design and creative centre.” ■ tunity. They’re making creative, life­affi rming come a worldwide design and innovation cen­ deeply rooted cosmopolitanism and a diversity support. contributions in order to drive social renewal tre. That’s why the city actively supports the which has been shaped over the centuries. This trend, combined with increased pur­ forward. design sector through its industrial policy. This diversity enables many languages and chasing power, has led to the development Logwin Magazine: How does the particular Cape Town wants to use design as a strategic accents to co­exist in Istanbul, in terms of de­ of new regional production and consumption situation at the southern tip of Africa infl uence instrument for social and economic develop­ design in Cape Town? ment and to share best practices with the rest

12 Logwin Magazine 02|1 2 www.logwin-logistics.com 13 focus — design newsfl ash

SAVE THE DATE: 7 – 8 November 2012 German Fashion Trade Conference 2012 Düsseldorf, Germany

Is the centre of NEW LOCATIONS, NEWS FROM LOGWIN SITES... THE LATEST INFORMATION IN OUR design shiftig? How long will the focus newsfl ash remain on Europe? neW Location in bUcharest

The design scene is changing. Countries like Brazil or Logwin Magazine: What’s the situation in Latin America? Capital logistics China are on their way up. However, the traditional Andrej Kupetz: Due to the strong economic growth in countries like In July 2012 Logwin opened its own facility in Bucha­ Brazil, a design industry has suddenly appeared too. This has a lot to do rest. Logwin has had a presence in Romania since design capitals are still out in front. The Logwin with national identity as well, so we can’t talk about Latin America in 1994 and has previously managed logistics for its Mag azine talked about this with Andrej Kupetz, general. Brazil has been developing industrial design since the 1950s, customers exclusively from Cluj Napoca. With the General Manager of the German Design Council. particularly for furniture production, and they are building on that now. new location, the company now also has a presence However, the scale of the design sector in Brazil is not yet comparable in the capital. Logwin has 1,000 square metres of Logwin Magazine: When it comes to high­end products, the traditional with that of the traditional industrialised nations. storage space available in Bucharest, which can be design centres in Europe and the USA are still at the top. What’s your expanded if required to 3,000 square metres. The view on that? Logwin Magazine: When we talk about the design of high­quality new facility lies close to transport, namely on the Andrej Kupetz: It’s true. My answer is an unqualifi ed yes. products, do we mean a classic design? motorways to the harbour city of Constanta and to Andrej Kupetz: Always! We promote an image of sustainable, high­ Ploiesti – the latter being part of the Pan­European Logwin Magazine: To what do you attribute this? quality products that also need a longer­lasting aesthetic than short­ Transport Corridors. In Bucharest, Logwin off ers Andrej Kupetz: There is an awareness in the large European industrial lived fashionable products. These days, however, even product groups services along the entire supply chain especially nations and the USA that design is a signifi cant diff erentiation factor in such as computers and smartphones that are now actually short­lived for the retail and automotive sectors: among others global markets. This is associated with tradition. Design is a European due to the rapid developments in IT, are still based on classic design. national and international land transportation, invention, a German one, in fact. The master cabinet­maker Michael warehousing, order picking, customs processing, Thonet was the fi rst designer. Before 1850, he used a Logwin Magazine: How do you explain the infl uence of Western cross docking as well as air and sea freight. ■ new industrial wood­processing method involving design on the style in Asia? mechanically bending wood to form a shape – Andrej Kupetz: That has developed historically. Around a chair – that did not previously exist. That’s 1925 the Bauhaus was at the forefront of industrial de­ the origin of the idea of design and of in­ sign. During the Nazi regime many Bauhaus artists dustrial design. emigrated from Germany to the USA. Philip Johnson, There were advances in development the then curator at the Museum of Modern Art, RETAIL NETWORK EXPANSION dur ing the 1820s when manufacturers Design is a organised a major exhibition in 1934 in which he “We can organise store delive- recognised that there would only be European invention, showed only Bauhaus furniture. He called it the Greater presence buyers for industrial products if they International Style. This style is notable for the fact ries in the fashion and lifestyle were appealingly designed. Europe and a German one, in fact. that it has no national identity, and can be integrat­ in Austria the USA now have almost 200 years of ed into all modern societies all over the world. Logwin has expanded its retail network in Austria: experience in achieving the best possi­ Aft er the depression in the 1930s, the USA became sector in particular even faster Early April saw a new facility open its doors in Graz. ble design results using industrial tech­ the worldwide leading industrial nation and was incre­ Logwin mostly supplys its customers in the Austrian nologies. Customers in Asia also value that dibly powerful. So the International Style spread from federal states of Steiermark and Burgenland as well and more fl exibly.” experience. there all over the world – on the one hand, back to post­war as in neighbouring Slovenia from this 600 square Europe, and on the other to Asia as well. ■ Gernot Dürnberger, Director Operations Logistics and meter transhipment warehouse. “In particular, we can Logwin Magazine: Asia had a reputation for imitating Warehousing at the Logwin business segment Solutions, Graz now organise fashion and lifestyle product deliveries designs. Has that changed? to stores even faster and more fl exibly”, explains Ger­ Andrej Kupetz: Yes. For a long time, imitation was seen as the path to not Dürnberger, Director Operations, Logistics and learning in Asia. It was a cultural technique. Anyone who imitated the Additional brand value through Design Warehousing at Logwin’s business segment Solu­ master made progress and improved. That was also the case in The German Design Council was established in 1953 on the initiative of the tions. The storage facility in Graz could even serve as Confucius’s day, around 500 BC. In Europe on the other hand there has German Federal Parliament as a foundation. The council’s 170 members in­ a hub for the Balkan countries in future. Logwin also been an awareness of the value of intellectual and artistic achievement LOGWIN’S SOCIAL MEDIA ACTIVITIES clude de sign ers, businesses, associations and institutions, for all of whom opened a new offi ce in the West Austrian town of Lau­ since the Renaissance, that is, since the 15th and 16th centuries. design means more than just looking good – it is a defi nitive economic and terach, just a few kilometres from Lake Constance. The attitude is also changing in Asia. During the last 30 years, China cultural factor and an unquestionable unique selling point. The German De­ The staff there is employed in scheduling, administra­ Meet Logwin has gone through a development that took us 200 years. This is also sign Council stimulates discussion on the subject of design with an ongoing series of exhibitions, conferences, design prizes and publications. tion and fl eet man agement. ■ having an impact on design. Innovations will get their own Chinese face. online, too! www.german-design-council.de www.logwin­logistics.com/social­media

14 Logwin Magazine 02|1 2 www.logwin-logistics.com 15 focus — design focus — design

Excerpt from the Brax “ Strategic partnerships and Product Identity: “Our products meet the highest standards ver­ tical structures­ are the ‘hard for quality and fit. We focus on our custom­ ers and their comfort. While continuing to facts’ behind­ wonderful fashion” be a specialist for trousers, we develop ­successful new product groups such as knitwear, jackets, shirts and blouses. Our Wool, crepe, linen and silk. Everything that designers need to turn into procurement, communications and mar­ high-quality textiles must be procured on the world market. Logwin keting strategies are all cutting edge. BRAX ­Magazine spoke with Wolfgang Drewalowski, General Manager at BRAX is a label with a clear position and a con­ Leineweber, and Thomas Dalsass, General Manager at BRAX-Leineweber vinc­ing message – inspirational, emotional and authentic.” IT/Logistics, about supply chain management in the field of fashion. www.brax.com

Logwin Magazine: The 2012 winter collection has been on Logistics from Logwin sale in the shops for a few weeks now. When did your de­ signers need to specify their wishes regarding materials? Brax and Logwin have been working together BRAX: The procurement situation has seen a dramatic for more than 30 years. The logistics service change over the last few years. Long-term planning is more provider is responsible for distributing the important than ever in order to ensure that collections are ­fashion articles in Germany and internation­al­ reliably available. Nowadays we start researching materials ly. The target region that Logwin serves on for a new season in part at the end of the pre-ordering peri­ a reg­ular basis comprises a total of 15 coun­ tries, from Sweden to Portugal and from France od for the comparable season of the previous year. This to Austria. The logistics specialist ­collects means that when we talk about the current 2012 winter tex­tiles as hanging garments or ­boxed from collection we were already discussing initial material plan­ Brax’ central warehouse in Herford (Germany) ning with our main suppliers back in April/May 2011, i.e. on a daily basis and transports the goods 15 months before delivery of the products. ­direct to Brax‘ own sales areas or customers’ stores. A new element in the collaboration is a belt warehouse that Logwin has been Logwin Magazine: What do you do when your designers’ oper­at­ing for Brax since October. Logwin ideas clash with the raw materials available – for example, stores several hundred thousand of the fash­ when silk is to play a significant role in the collection but is ion label’s belts in a hang­ing position and difficult to obtain on the market? ­delivers them throughout Europe. Brax and Logwin intend working closely together in BRAX: That is why it is so important to reach agreement the future, too. Further logistics projects are with suppliers at an early stage. It increases the likelihood planned for 2013. of the optimum availability of materials. BRAX – a traditional brand with style Logwin Magazine: By the same token, does the availabili­ High-quality fashion in which you feel good and well-dressed at all times – Brax ty of raw materials influence designs? And in the next issue: stands for premium casual clothing for men and women. The German clothing BRAX: The presence of a certain raw material on the world Retail logistics specialist BRAX-Leineweber was founded in Herford in North Rhine-Westphalia market can actually sometimes give rise to an idea. But that from the experts in 1888 and has since then established a reputation around the world. The shared is the exception rather than the rule. brand of Leinweber unites the distinctive, individual labels of BRAX FEEL GOOD, The focus of store and retail logistics is on RAPHAELA BY BRAX, EUREX BY BRAX and BRAX GOLF. Logwin Magazine: What role does logistics play in all this? ­sophisticated supply chain management. The The Leinweber Group is one of Germany’s largest fashion companies. The BRAX: We procure materials all over the world. As a premi­ demands placed on logistics service providers ­textiles business sells around 6 million pairs of trousers and 2 million shirts, um casual brand, we aspire to meet the most exacting de­ are correspondingly high. What are the services ­jackets and knitwear each year. The fashion articles are available in more than mand of the consistently high quality of our products. In Logwin provides that give its customers the 70 BRAX stores in Germany, Belgium, China, Russia, Latvia and Ukraine, in terms of logistics the challenge today is to combine raw competitive edge? This will be revealed in the more than 1,300 shop-in-shops and of course from the online store. The premium materials procurement and production quality and capacity next issue of the Logwin Magazine by the casual outfitter ­BRAX-Leineweber employs a total of 1,000 people and generated with social responsibility and sustainability. That is the phi­ new dual leadership in the Retail division: Dirk sales of EUR 274 million in 2011. losophy on which we base our long-term strategy. ■ Ewers, Director Sales Retail and Oliver Mazat, Director Operations Retail.

16 Logwin Magazine 02|1 2 www.logwin-logistics.com 17 projects

RUG POET JAN KATH W l, silk and stingin ne les “Smooth perfection is boring to the eye”, declares Jan Kath. Intentional fl aws are characteristic for many of his rugs. The German rug designer has his creations made by traditional producers in Nepal, Morocco, Single-source guaran- Thailand, India and Turkey. A factory loft in Bochum, Germany serves tee for distinctiveness and quality: Produc- as his creative space. tion across the entire programme takes place at the Obernzell branch and in own Holistic is a popular term. But it applies to production centres Jan Kath and his rugs: They are aesthetic, vi­ (Joint Ventures). brant, of outstanding quality and manufac ­ tured un der exemplary ecological and social conditions. Environmentally friendly dyes from Switzerland give the yarn of Tibetan highland wool, Chinese silk and stinging nettle fi bres their luminosity. Jan Kath fi nds motivated rug bavarian fashion from spieth & WensKY makers by off ering good working conditions Jan Kath and fair rates of pay – making the job attrac­ Even as a child Jan Kath visited production tive. sites in Nepal and Iran with his father, a second­ Tradition generation rug dealer. At the age of 20 he trav­ elled through Asia and the Orient. He ended up You can dress in traditional Four months a rug in rug production – initially as a quality control­ styles from Spieth & Wensky More than 2,500 weavers work for Jan Kath ler – through friends in Nepal. He later moved is in even in the USA. worldwide. It takes between three and four into manufacturing and began draft ing and months to make a 2.5 by 3 metre rug. There producing his own designs. Today, his designs are 60 to 300 knots in any one square inch receive many awards, such as the Red Dot Leather shorts and a dirndl are as much Design Award and the Carpet Design Award. (i.e. 6.45 square centimetres) of rug. What His customers include renowned fashion a part of Munich’s Octoberfest as a large makes the Jan Kath rugs especially charming labels, royalty and media stars. Jan Kath fl ag­ frothy stein of beer. Anyone looking to is the combination of ancient production ship stores can be found in Berlin, New York and Bochum, with a store Every rug unique unto itself: Monaco’s dress in truly Bavarian garb will fi nd a methods with contemporary designs. The royal house and Anthony Kiedis of the Logistics by Logwin having opened in Stuttgart designer’s creations are inspired by old Red Hot Chili Peppers have already ordered huge selection of traditional outfi ts from on 20 September 2012. oriental carpets, traditional Indian robes, their individual Jan Kath carpets. Logwin www.jan-kath.com delivered them. the Bavarian manufacturer Spieth & Logwin has been delivering Spieth & fl oral Persian patterns or Italian wall hangings. Wensky. Wensky products to specialist tradi­ tional fashion stores and textile Logistics by Logwin retailers in Germany, Austria, Italy The company’s fi rst products were leather gloves, manu­ and the Netherlands since 1989. Rolled, not folded – that is the way Logwin port solutions, requiring very experienced factured by the company’s founder Carl Spieth from 1880. This year the logistics service pro­ delivers the hand­tuft ed Jan Kath rugs for one logistics specialists to fi nd the appropriate vider has also taken on project­ In 1984, around 100 years later, the company launched its of France’s largest fashion labels for example. shipping space. For the Prince of Monaco’s wedding based services for the long estab­ fi rst collection of traditional Bavarian fashion – today the Tuft ing involves transferring the rug design to The hand­woven rugs from Nepal also like in 2011 Logwin shipped a total of seven lished company. Logwin’s Nurem­ company’s fl agship product. Their range also includes berg warehouse accommodates the fabric, before each thread is shot into the being folded. They arrive in Germany in bales red Jan Kath carpets with a total surface leather and special use gloves – for instance for the army Spieth & Wensky’s traditionally fabric by hand using a tuft ing gun. Logwin and are transported by Logwin to Jan Kath’s area in excess of 400 square metres or police. styled clothing as garment­on­hang­ ships the fi nished rugs – wound onto thick headquarters in Bochum. It is only when they Jan Kath tends to send small carpets to from Bangkok to the city state via Dus­ er items in an area exceeding 200 Spieth & Wensky’s traditional outfi ts are particularly cardboard poles and shrink­wrapped – by air have passed quality assurance tests here that Japan – the apartments don’t allow larger seldorf. Anthony Kiedis from the Red square metres, partly over two popular in Germany, Austria, South Tyrol and Switzerland. or ocean freight from the Thai manufacturing the rugs are folded, stacked on pallets and formats. However, if a consignment goes to Hot Chili Peppers also received the Jan levels. Logwin also provides value But you can also dress in Spieth & Wensky apparel in added services there such as un­ facilities in Bangkok to the whole world. Some shrink­wrapped. Logwin ships them by air to a palace in the Middle East, the rug itself can Kath rug in his villa on Hawaii thanks to France, the Netherlands and the USA. The brand is recog­ packing, hanging up garments, of the rugs are so large that the length of the customers all over the world. sometimes weigh 200 kilograms. a Logwin transport by air and road. ■ nised thanks to internationally renowned advertising part­ labelling and picking fashion pro­ cardboard poles necessitates special trans­ ducts. ners such as the football teams of Bayern Munich or Salz­ burg Red Bull. ■ www.spieth-wensky.de

18 Logwin Magazine 02|1 2 www.logwin-logistics.com 19 projects rubriktitel

Fashion brand Bench. is ­especially popular with the younger generation. Logistics for Dixie Toga Webshop with fashion trends Designs as long-lasting value Bench. We can buy unpackaged apples or cucumbers at the supermarket. pressing ahead ­Buying loose detergent powder would certainly be tedious, and un­ pack­aged toothpaste would be impossible not only for hygiene reasons. Customers are also now accessing the hot Bench brand Dixie Toga produces several types of packaging, ranging from tubes to ­fashion on the net: They can easily order textiles and fashion bags, thus ensuring that the items we buy are protected and making accessories at bench-clothing.com in the blink of an eye. our shopping easier. Questions regarding online orders are answered by customer service staff at the international call centre. Heavy silver machines are at work in Londrina ­avoid the delays. That’s why we need specia­ in south Brazil, controlled and monitored by lists who know our products and our needs.” approximately 2.000 employees. Then the raw materials do arrive in Londrina in Londrina is the home to one of Di­ plenty of time for the big machines to produce y favourite shirt in an­ xie Toga’s 16 production plants. several thousand packaging items. ■ other colour? A timeless The machines process plastic, Mjacket? And a matching metal and paper – they ram handbag? If you have little interest and press, rotate and lami­ in trawling through shopping cen­ nate, melt and glue. A wide tres, Bench’s online shop makes range of packaging types looking easy. The fashion house rolls off the production line Logistics by Logwin has its whole range there: Ladies, Packaging design can often provide the decisive edge in product compe- and will later end up on men’s and children’s fashion plus tition. ­supermarket shelves in Central and Latin shoes and accessories. The German webshop opened for business in spring, with the web serv­ Logwin has been an important partner in Amer­ica. Some will also be sent to the USA, ­Dixie Toga’s international supply chain since ice going live in numerous other European countries in July. “Our online shop is very popular with Europe and Asia. 2008. The logistics service provider imports customers, so that’s why we are expanding our services,” explains Phil Emmerson. He is Head of In Brazil and Argentina, Dixie Toga manu­ raw materials for the production and exports Operations at Americana, the fashion house distributing the Bench brand exclusively. factures almost everything that keeps con­ some of the packaging manufactured by Dixie sumer goods together: bags for chips or salad Toga to Mexico or Central America. Logwin also looks after the customs formalities for Click smart dressing, plastic packets for salami or tortel­ this as well. The logistics specialist sends Every online shop order comes directly to Bench’s main European warehouse in Nuremberg. lini, paper packaging for soap or chocolate, most consignments by sea freight, but also Jackets, T-shirts and shoes in various sizes and designs are stored here, a total of around 1,000 cardboard boxes for light bulbs or biscuits, uses air freight for urgent consignments. In different items. Three staff in Nuremberg organise everything to do with the online orders. They ­laminated tubes for toothpaste or face addition, Logwin also procures machines and pick the items, pack them in postage bags or flat boxes and dispatch them. Around 400 online creams, and plastic cups for yogurt or marga­ spare parts for production: on several occa­ sions, Logwin has handled the logistics for ­orders leave the warehouse each week. rine. Most of the packaging will later contain complete production lines and for the expan­ Customers simply send back any goods products made by large local or even global Dixie Toga sion of existing systems. that do not fit or they don’t like to Nuremberg. brands. On the shelves, the packaging unob­ The staff there check the integrity of the re­ Dixie Toga, which is based in São Paulo, Brazil, trusively adds visual appeal, as the packaging turns, prepare the articles for resale, package Bench. is one of the largest packaging manufacturers design is often what gives a product a crucial Employees commission online ­ the products and add them to the inventory The Bench fashion label stands for cool, sporty in Latin America. The company was formed in competitive advantage. orders for the fashion brand Bench. ­ 1995 when two Brazilian firms were combined: at the Logwin Nuremberg branch. again. ■ streetwear and is the latest thing with the Toga and Dixie Lalekla, founded in 1935 and younger generation in particular. Bench was launched in 1989 in Manchester with loud, print­ 1945. By acquiring other companies and through Getting to the assembly ­ cooperations, Dixie Toga has continued to grow ed shirts that were really popular amongst the steadily to the present day. Almost 6,000 em­ line in time BMX and skateboarding crowd. The fashion brand then more and more also made its mark ployees work at 16 locations in Brazil and Argen­ The raw materials which the company needs tina, and Dixie Toga has also offices in Chile and Logistics by Logwin in the music scene, boosting its recognition. Uruguay. Since 2005 Dixie Toga has been owned for production, such as polyethylene or alu­ The company expanded internationally when it by Bemis, the largest manufacturer of flexible minium foil, come from the USA, Europe, Ar­ moved into casual wear. Today, Bench has a packaging in the USA. gentina or China. “It is important for the raw Logwin organises all the Bench webshop logistics services. The ­global market. The British company Americana materials to arrive at our factories on time, ­lo­gis­tics expert operates the central warehouse for store deliveries International Ltd is behind the lifestyle label, www.dixietoga.com.br with its headquarters in Manchester. Bench is ­because they are generally processed imme­ and the webshop at its location in Nuremberg, processes orders and returns, and manages the call centre. distributed in Europe by Americana Germany diately,” explains Uilson Trojano, Dixie Toga‘s Bench and Logwin have expanded their fruitful cooperative effort GmbH, Munich. manager of foreign trade and logistics. “There with the webshop logistics: The logistics service provider has al­ www.bench-clothing.com is often a risk of delay due to customs formal­ Uilson Trojano, Manager of Foreign Trade and ready been working with the designer label since 2009. The range ­­ ities. Doing it by the book doesn’t help us ­Logistics with Dixie Toga of services includes warehousing, value-added services and distri­ bution of the fashion items to retailers in 18 European countries.

20 Logwin Magazine 02|1 2 www.logwin-logistics.com 21 projects

The video cube in Bucharest’s Lia Manoliu Stadium weighs a total of 65 tonnes and is thus Europe’s largest LED video cube. Log- win transported all of the components safely and on time directly to the stadium.

Doing magic with light effects neW Location in riJeKa S[quadrat]’s coloured light elements are also cessary. The company can also custom­ design having a big impact as artworks, such as in a curved displays. An advertising system at design project in Bonn. “The challenge was to Stralsund’s harbour has to be able to with­ Adriatic attach LED bands to a curved bridge construc­ stand not just wind and weather, but also salt orders tion,” according to Andreas Brockschmidt, water. “We had to develop special display modules S[quadrat]’s information displays are suit­ Since 1 August 2012 Logwin has and were then able to light up the curved able for both indoor and outdoor installations. had its own sales offi ce in the bridge.” They present current news, weather forecasts Croatian port city of Rijeka. The One project in Zurich was just as challeng­ or share prices in both video and audio format. location has great logistics poten­ ing for S[quadrat]’s engineers. A multifunc­ The installation environment can be challeng­ tial. Rijeka has the largest harbour tion display suitable for a variety of events ing here too. A display had to be installed right in Croatia and is also one of the LED CONCEPTS BY S[QUADRAT] was to be installed in an event centre. Every on a glass balustrade, for example, and thus most important commercial ports possible use was required, ranging from could not anymore be serviced from the back of for Bosnia, Macedonia and Serbia. fashion shows and the creation of a disco the device in the conventional way. S[quadrat] Thanks to its favourable position atmosphere through fi lm screenings to artis­ looked for an alternative and found one: the on the Adriatic Sea, Rijeka also Fascinating tic light installations, all of which had to be technicians moved the service access point functions as a goods transporta­ oper ational within fi ve weeks of the contract to the front and installed magnetic removable tion gateway to numerous other being awarded. pixel cards for this purpose. ■ countries in Central Eastern Eu­ light shows rope. Following the entry of Croa­ tia to the EU on 1 July 2013, trade From advertising to weather with the other member states of Bucharest, Hamburg and Zürich use them as much as Berlin, Marseille and Turin: huge LED displays in Whether it be for product or event information the economic community will be or program previews, S[quadrat]’s large­format sports stadiums, concert halls or shopping centres. The installations come from S[quadrat], one of the S[quadrat] great ly simplifi ed, so the level of displays give advertising messages the right leading suppliers of indoor and outdoor display systems. S[quadrat] GmbH, a company based in traffi c in Rijeka harbour will rise. look. Providing the very best image quality, Schwan stetten near Nuremberg, is one of the The new Logwin offi ce is located even from a large number of lateral viewing an­ leading suppliers of LED display systems which 500 meters from Brajdica Contai­ gles, is just one of the challenges. Displays to are used as video installations, information ner Terminal. The logistics service be installed on buildings are as fl at as possible systems or in art and architecture. Worldwide provider off ers its customers in [quadrat]’s video systems are an emotional multiplier, enabling ing construction. “It the roof can’t support heavy weights, the video sys­ so they can be integrated into the facade if ne­ customers include companies and operators of event centres as well as lighting designers or Croatia and the EU numerous spectators in the sporting arena to relive the deciding goal or tem will weigh only about three tonnes, while the largest video cube advertisers. S[quadrat] develops, produces serv ices here such as ware hous­ presenting special moments of a favourite band’s concert in we’ve installed, which is in the arena in Bucharest, weighs a staggering S and installs the display systems exactly as the ing, customs processing as well XXL format. That’s not all. The company’s products also transform build­ 65 tonnes.” No surprises here, as the video systems are made up of customer wishes and off ers a wide range of as domestic and sea freight trans­ ings into luminous sculptures, make sure advertising messages are heavy components like the steel structure and the cladding elements. Logistics by Logwin basic components. The products meet the portation. With Rijeka, Logwin seen in the best light and keep travellers at airports or railway stations latest technical standards, are in conformity with the CE and comply with the EU electro­ now operates seven locations in in touch with the latest news. Since it was founded in 2005, the German Flexibility is the key word Whether it be a steel construction weighing mag netic compatibility and low voltage direc­ Croatia and employs 106 staff . ■ company S[quadrat] has realised numerous large­scale projects all over Regardless of whether they are extra­fl at or ultra­light, S[quadrat] de­ tonnes or highly­sensitive lightweight items like tives. S[quadrat] started out with two people the world. “We off er our customers a one­stop­shop solution, from plan­ in 2005 and has grown constantly since then. signs its products to suit each customer’s requirements. In some cases, LED modules, all the S[quadrat] components have ning and approval through production and installation to servicing. And to reach their destination quickly and, above all, It now employs a total of 16 staff . the company rebuilds the housing so that the equipment can be serv­ we do all that worldwide,” says Andreas Brockschmidt, Director Sales & safely. Since 2010, Logwin has been managing www.squadrat.biz iced in a specifi c installation environment. A great deal of fl exibility is Marketing at S[quadrat]. these logistical requirements, and since 2011 it required during assembly as well, such as when the equipment is in­ has done so as S[quadrat]’s main transport com­ stalled while the system is running or if the installation of the display is pany. Logwin imports sub­components of the Readers’s Planning down to the very last detail determined by the assembly of the roof structure in new buildings. And LED displays by air freight from Shenzhen in China or Hong Kong to Germany. The destination is survey Sometimes it takes several months from the initial ideas to the complet­ last but not least, nature occasionally comes up with its own challenges. S[quadrat]’s fi nal assembly plant in Schwanstet­ ed installation, as the desired constructions can rarely be simply put An earthquake­proof steel structure was needed for the video systems ten or the shipment goes straight to the construc­ Your opinion about Logwin together from existing components in a modular system. “We have to for the 2011 Asian Winter Games in Kazakhstan. Due to the extreme, tion site. In addition, Logwin collects goods from Magazine is important to us: check all the technical details precisely, particularly in the case of large a temperature­controlled housing, including heaters, was added to the S[quadrat]’s German production plant, realises www.logwin-feedback.com installations in sports stadiums or events halls”, Andreas Brockschmidt installations to off set temperature diff erences of between plus and the Europe­wide distribution and transports nec­ essary spare parts. says. The size and weight of the installation are fi ne­tuned to each build­ minus 50 degrees.

22 Logwin Magazine 02|1 2 www.logwin-logistics.com 23 country profi le

The Temple of the Inscriptions in Palen- que. The Mesoamerican cultures – Aztecs, Mayan, and others – ruled over Mexico for centuries. Their infl uence can still be found today in many areas of life. enturies ago there was a peaceful lake, Lake Texcoco, in the very place where Mexico City now pulses with vitality. The history of Cthe metropolis begins on a tiny island, and with a legend. The Aztecs migrated down from the north towards this lake in the 14th cen­ tury. According to a prophecy, they were to settle in the place where an eagle was perched on a prickly pear cactus. The Aztecs found the eagle as described on that little island in Lake Texcoco. There they built the city of Tenochtitlán (now Mexico City). The eagle is still perched on its prickly pear cactus eating a snake, as a colourful symbol on the fl ag of the Esta­ dos Unidos Mexicanos (United Mexican States). For many centuries, the so­called Mesoamerican cultures – Aztec, Mayan and others – dominated life in Mexico. Their infl uence can still be found in many areas of life today, for example in the Mexican cuisine. Some techniques and customs associated with cultivation, harvesting, preparation and consumption have been preserved over the centuries. Maize, beans and chilli, the most important ingredients, are also still around. In 2010, UNESCO placed the traditional Mexican cuisine on the Intangible Cultural Heritage List. Over time, however, the Mexican cui­ sine was also infl uenced by other cultures, and now off ers a unique varie­ ty of fl avours. One of the most typical dishes is mole, a chilli­based mix­ ture with more than 30 ingredients. The Spaniards, who arrived in Mexico in 1519 and founded the Viceroyalty of New Spain there in 1535, had a great infl uence on the indigenous cuisine. As in those days, the kitchen is still the hub of the family, the beating heart of Mexican life. Nine out of ten Mexicans live in a close family group, more than almost anywhere in the world.

A miracle of nature It is not just the Mexican cuisine that is varied. There is a great variety in its geography too, ranging from 10,000 kilometres of beaches through green jungles to stony deserts and icy mountains. In the north, Mexico shares a 3,140­kilometre border with the USA, in the south and west it borders on the Pacifi c Ocean, in the south east on Guatemala, Belize and the Caribbe­ an Sea, and in the east on the Gulf of Mexico. The northern part of Mexico FROM MAIZE TO TEQUILA is part of North America, while the southern part and the Yucatan Peninsu­ la belong to Central America. A large part of the country consists of a pla­ teau about 2,000 metres high, the “Valle de México”. This valley is virtually surrounded by mountains or volcanoes. Two mountain ranges run from north to south: the Sierra Madre Oriental in the east and the Sierra Madre In search Occidental in the west. The trans­Mexican Volcanic Belt links the two mountain ranges in the south, where there are several volcanoes, three of which are over 5,000 metres high. Since Mexico links the economies of North and Central as well as South of the Aztecs America, it is an interesting business location for many companies. During the 1980s, Mexico introduced a free market economy, and there has been increasing privatisation in recent years. By far Mexico’s most important trad ­ Between the modern skyscrapers are monuments dating back ing partner is the USA. Mexico’s commercial ties with its powerful neigh­ bour are owed to the North American Free Trade Agreement, which was centuries – the past merges with the present in Mexico. Advanced signed in 1994. However, Mexico has also signed free trade agreements with many other countries, including the European Union (EU). civilisations such as for example those of the Mayas and Aztecs, Continue page 26 3 but also the Spaniards, have left traces and give Mexico its unique cultural diversity.

24 Logwin Magazine 02|1 2 www.logwin-logistics.com 25 Mexicali länderreport USA Hermosilo Chihuahua

MEXICO SAVE THE DATE: 17 – 19 October 2012 29th International Supply Chain Conference Berlin, Germany Monterrey La Paz

GULF OF MEXICO WHAT’S THE LATEST NEWS FROM AROUND THE WORLD? INFORMATION IN OUR

1 BELIZE Mérida Xalapa de 2 GUATEMALA Enriquez 3 EL SALVADOR 4 HONDURAS Mexico City 1 Oxaca de Juárez 2 4 PACIFIC OCEAN 3 news Legendary Mexico City: Mexico The Aztecs Oil makes a major contribution to the economy. Mexico is Offi cial Name: United Mexican States settled where the world’s seventh largest oil­producing country and one of Capital: Mexico City the eagle perched on the major oil exporters, producing almost three million bar­ (population: 8.8 million/ a prickly pear rels per day. Mexico is also the world’s fourth­largest maize conurbation: around 20 million) cactus. producer with about 23 million tonnes per annum, although Population: 112.3/114.9 million fl ash a large share is consumed domestically. Area: 1.9 million km² Frida Kahlo is by far the most famous Logwin in Mexico female artist Tracing the Mayan civilisation Number of employees: 20 air freight secUritY from Mexico, Tourism is a major driver of the Mexican economy, with ap­ Main branches: Mexico City if not all of proximately 20 million foreign visitors coming to the Latin Latin America. Main services: Air and sea freight, customs clearance, American country each year. While some tourists come for inland transportation, insurances cargo Fully transparent the fantastic sandy beaches, most come for cultural rea­ and warehousing. sons. They discover the traces of the Mayas and Aztecs and Warehouse and Offi ce: Warehouse: 450 m², Offi ce: 250 m² take photos of the ruins of ancient pyramids or temples such as those on the Yucatan Peninsula. In the future too, “Please take off your shoes!” People who fl y to the government wants to attract more cultural tourists to distant lands are sometimes required to partially Mexico. This year, for example, around 600 events associ­ disrobe for airport security. But jackets and pockets ated with the Mayan culture are planned. The aim is to im­ Typical versus classical music prove on the record number of tourists in 2011. As well as Mexican music comprises a wide variety are not the only things to be x-rayed. A large propor- the traces of the past, the tourists also discover the fl air of of genres, ranging from Jarocho in tion of air freight will also have to pass through x-ray the modern metropolis Mexico City with its infi nite number Veracruz, East Mexico, to Guasteca in scanners in future. At Stuttgart Airport in Germany of museums, theatres, markets and cafés. The city has one San Luis Potosi, Central Mexico, and Logwin now operates its own machine and is able to of the most vibrant live music cultures in the world. Besides Norteña in North Mexico. The Mariachi Mariachi, Mexican Son, Norteño and Latin Alternative are music, which was born in the state of Jalisco, West Mexico, is known all declare its customers’ freight as “secure”. also played in bars and city squares. over the world as typical Mexican music. The traditional groups always dress in “charro” outfi ts like those worn by Mexican cowboys. The musi­ cians are immediately identifi able by their large sombreros, pointy­toed During the holiday season there warded precisely this way be­ cowboy boots, tight pants and embroidered jackets. Their main instru­ are oft en long queues at airport cause its delivery is urgent. ments are guitar, violin, trumpet and vihuela (a plucked­string instru­ security checkpoints – checking At Stuttgart Airport Logwin has Only original ment similar to a guitar). In 2011, UNESCO placed Mariachi music on the takes a little while and only one been operating its own x­ray scan­ when from Intangible Cultural Heritage List. passenger can pass through the ner since March. Therefore, the lo­ Mexico: www.myspace.com/mariachigermany/music/songs security gate at one time. Now the gistics service provider can check As of April 2013 Logwin will probably control Thousands of blue­green agave leaves reach But Mexican music is more than that; it can also be classical. The air freight industry in Europe will its customers consignments it­ several thousand packages per month according up to the sky. Agave plants are grown for to an estimate by Werner Sander. roots of the National Symphony Orchestra (Mexico) go back to 1881. also have to get used or adapt to self, saving its customers valuable tequila production on hundreds of square This would make the symphony orchestra one of the fi rst on the Ameri­ queues at the terminal. A new EU time. Only specially trained staff is kilometres in the small town of Tequila, in the can continent. However, the offi cial year of its foundation is considered regulation means that the volume permitted to operate the machin­ state of Jalisco. The blue agave is ready to be to be 1928. The National Symphony Orchestra today is the most impor­ of freight that will need to pass ery. Logwin has a radiation pro­ scanned at the same time. Ini tial­ branch manager of Logwin in harvested aft er eight to nine years. Its syrup tant classical and symphonic ensemble in Mexico. It has toured the USA through airport scanners will tection approval for the operation ly, the quantity of freight going Stuttgart. Logwin checks consign­ is the base ingredient for the popular liquor. and played at Europe’s leading concert halls, such as the Gewandhaus jump dramatically from March and employs radiation protection through the device was relatively ments that are too large for the The manufacturers add yeast to the syrup, aft er which the mix­ in Leipzig, the Concertgebouw in Amsterdam, the Théâtre Du Châtelet 2013. The existing equipment will offi cers. Some consignments can small, but this is increasing stead­ machine or that cannot be x­rayed ture is distilled twice. The name tequila is now protected by a in Paris and the Palais Des Beaux Arts in Brussels. In 2002 the orchestra hardly be able to deal with this be cleared faster than others. Par­ ily. “It is highly likely that we will due to the nature of their contents denomination of origin: only the drink made from agaves was nominated for the Latin Grammy Award for the best classical al­ quantity and experts are predict­ ticularly long packages may need be checking several thousand with an explosives detector. ■ grown in the agave landscape of Tequila and certain regions in bum, and in 2004 it was awarded the Premio Lunas del Auditorio for the ing waiting times of up to three to go through several x­ray cycles, packages per month from April the states of Guanajuato, Nayarit, Michoacan and Tamaupilas best classical music show. ■ days. But air freight is oft en for­ while several small boxes can be 2013”, explains Werner Sander, may be called tequila. Incidentally, the Aztecs also made an al­ coholic drink out of agave leaves. “Pulque”, as it was called, was consumed at religious ceremonies.

26 Logwin Magazine 02|1 2 www.logwin-logistics.com 27 newsfl ash

WorK cLothing for bosch partnership With DtL

ernsting’s famiLY store DeLiveries A change Working together Clothes goes unnoticed on the road They say clothes make the man – perhaps no­ across the country where is this more so than in the workplace. Before both young and old can show off their new Ernsting’s The Steinmüller GmbH knows the adage only The fashion industry in Germany has changed rapidly over recent family outfi ts, the shoes, pants and jackets have already cov­ too well. For years this family company has ered many miles. For example from Coswig, around 100 kilo­ years. The transport of hanging garments is one area in particular that been manufacturing work clothing for its cli­ metres south of Berlin, all the way to Vienna. The textiles chain has seen a signifi cant decline in volumes. Now Logwin and Deutsche ents customised with company logos. For a Ernsting’s family has a warehouse in Coswig: Apparel and ac­ long time Steinmüller managed its own logis­ Textil Logistik (DTL) are meeting these new challenges together. In April cessories for the whole family are stored there. Logwin has tics from its base in the southern German town the two companies formed an agreement to work closely together. been picking up the pre­picked goods from the storage facility of Tutzing. But now that the volume of orders in Coswig for over a year and transporting them to Austria, ini­ has exceeded the company’s onsite capabili­ If you want to keep up with the latest fashions tially to the Logwin facilities in Vienna or Bergheim near Salz­ ties, Logwin staff in Mönchengladbach have these days, it pays to go shopping regularly. burg. Drivers then make delivery to the Ernsting’s family stores One of the current 38 Ernsting’s family taken on the logistics work associated with While there used to be only one collection for in western Austria from Bergheim, while the shops in the Shops in Austria. A further 25 branches are embroidered polo shirts, vests and jackets for summer and one for winter, clothing stores to follow by mid-2013. country’s east receive their stock from Vienna. Drivers take re­ the technology and services company Bosch. today change their range up to twelve times a turns straight back to the storage facility in Coswig when they Around a container­load of clothing a month is year. On the other hand, the overall number of drop off each new consignment. Ernsting’s family is expanding received from Asia and warehoused. Orders retail clothing stores has fallen. “The bottom One of Barcelona’s land- in Austria at a rapid pace: In the last two years the company arrive on a daily basis from 30 locations of the line is that transport volumes have decreased marks: Gaudi’s perma- has opened its fi rst 38 shops there, with 25 more stores nent construction site, technology company in Germany, two in the over time,” says Dirk Ewers, Director Retail fl agged to follow by mid­2013. ■ the Sagrada Familia. Netherlands and one in Spain. Logwin staff Network Germany | Sales at Logwin. “On top prepare the consignments and organise the of that, there has been a steady increase in the sparse ly populated regions such as Branden­ transport arrangements. When Logwin took number of single­item express deliveries, burg and Lower Bavaria. While DTL will be able over the logistics operations, the warehouse which has seen our costs grow.” to focus on its sales activities going forward, optimiZeD Direct transport moved from Tutzing on Lake Starnberg to These developments have led Logwin and for Logwin the partnership will mean a 20 to Mönchengladbach, 650 kilometres northwest. DTL – two experts in hanging garment trans­ 25 per cent increase in freight volumes. “This Close cooperation: “Mönchengladbach is simply a better geo­ port – to combine their national retail trans­ arrangement means we will maintain a high­ Heading graphical location,” explains Norbert Frambach, port networks, enabling them to benefi t from capacity transport network and that’s some­ During an introductory event for head of the department network at the Logwin a range of synergies. Until the end of 2013, DTL thing our customers will welcome,” says DTL’s South new Douglas employees the location Mönchengladbach. Regardless of the will feed gradually increasing volumes of fl at managing director, Peter Barth. ■ topic of logistics was presented new warehouse location, each and every de­ packed and hanging garments and other life­ ogwin has not only being 20 hours. This means that Logwin true to form in a Logwin articu­ livery has arrived on time just as always – the style products into Logwin’s transport net­ driving from Langenfeld in can off er an express 48­hour lat ed lorry. The lorry, branded transition has been implemented without even work. At the same time, Logwin will expand its Germany’s Rhineland to service door to door. Regular con­ with both Douglas and Logwin Deutsche Textil Logistik (DTL) L being noticed by the staff of Steinmüllers ma­ German retail network. “We don’t even know Barcelona more frequently since sign ments require around 72 to logos, was also a source of fasci­ jor client. ■ any more who actually came up with the idea DTL Deutsche Textil Logistik GmbH is a logistics February, but it has also cut travel 96 hours, including fi rst and fi nal nation in the nearby Douglas for this collaboration,” Rolf Meyer, one of DTL’s business with partnerships in 14 European coun­ times. The logistics service provid­ local transport legs. The goods company kindergarten. two managing directors, says. “It’s an idea that tries. DTL specialises in the transport of hanging er thus has improved the service can also be forward ed directly due garments, but also handles fl at packed gar­ has been talked about since 1998 and now we on one of its most important to the more frequent depar ture ments, bicycles, mattresses and furniture. In are getting around to implementing it.” Both routes between Germany and times. When Logwin was work ing 2011 DTL handled 1.5 million consignments, gen­ companies are now in the process of examin­ erating a turnover of 65 million euros. The com­ Spain. On this route, Logwin the route with two trucks per ing each DTL region to determine the suita­ pany was founded in 1985, the founding mem­ transports mostly hanging and week, sometimes the products bility of connecting to the Logwin network. To bers and sole proprietors are Meyer & Meyer fl at packed textiles as well as had to wait up to 72 hours at the and Barth + Co. With a number of independent date, Logwin has taken over DTL’s consign­ other products from the fashion hub in Langenfeld before being franchise holders, DTL operates in 16 locations ments in Hamburg, Hanover, Mannheim, Trier and lifestyle sector. Four instead forwarded – now the next truck in Germany. The company headquarters are in and the Upper Rhine. The services provided Dieburg. of two trucks per week now drive usually leaves the depot the fol­ include transshipping, delivery and pickup of the 1,400 kilometres from Langen­ lowing day. On av erage, custom­ goods, and in some cases long­distance trans­ feld to Barcelona, with three even ers save one to two days thanks port as well. in the low season. Furthermore, to the improved serv ice. ■ Logwin now employs two drivers per tour, cutting the driving time A win-win situation by almost 50 per cent – the trucks The partnership will benefi t all stakeholders, arrive in Barcelona in less than customers fi rst and foremost among them. DTL and Logwin will continue to off er them a comprehensive and effi cient network, in­ cluding hanging garment transport, even in

28 Logwin Magazine 02|1 2 www.logwin-logistics.com 29 background

THE LONGEST BRIDGES World records on pillars

There’s no end in sight. The Danyang–Kunshan Grand Bridge in China is almost 165 kilometres long and by far the longest bridge in the world. The 42-kilometre-long Qingdao Jiaouzhou Bay Bridge holds the record for the longest bridge over water but not for much longer. Its successor is already under construction.

The fi rst bridges were natural ones. Fallen trict of Huangdao in the west and has cut the trees opened up new paths for humans in previous route by about 30 kilometres. What is primeval times. Instead of just a few metres, really extraordinary is that there is an exit road the imposing 21st­century bridges cross many to Qingdao­Liuting airport right in the middle kilometres. The Chinese have proven to be of the water. record­breaking builders, with seven of the ten world’s longest bridges located in their coun try. About 10,000 construction workers took four years to erect the bridge. They used 450,000 Travel to Shanghai in fi ve hours tonnes of steel – enough for almost 62 Eiff el towers – and 2.3 million cubic metres of con­ It is about 1,300 kilometres from Beijing to crete. Construction work began on both sides Shanghai. Until quite recently the rail trip took of the bay, and the two parts only met up cen­ ten hours, but a new rail link has now halved timetre by centimetre in the fi nal stage. Ac­ the travel time. The high­speed railway goes cord ing to offi cial data, the bridge should with­ through the Yangtze River Delta near Shang­ stand earthquakes measuring eight on the hai, where it meets river branches, canals, Richter scale, as well as typhoons or a collision l akes, roads and other railway lines. The long­ with a 300,000­tonne vessel. The Qingdao Jia­ est bridge in the world surmounts these obsta­ ouzhou Bay Bridge is supported by approxi­ cles: the Danyang­Kunshan Grand Bridge mately 5,200 pillars and has expansion joints spans 165 kilometres and is located on the which provide the required elasticity when the section between Shanghai and Nanjing in the bridge expands on hot days and contracts on eastern Chinese province of Jiangsu. It took cold ones. The Chinese government spent four years to build and was completed in 2010. more than a billion euros on this prestigious The high­speed railway commenced operating project. in 2011. A large part of the bridge is made up of prefabricated elements which construction workers assembled on site. From left to right This bridge’s days as a world record bridge are Crossroads over water numbered, however, with competition coming from inside China. A 50­kilometre­long water China has yet another bridge world record: on bridge between Hong Kong, Macao and Zhuhai the east coast, in the province of Shandong, is to be opened in 2016. What is particularly is the longest bridge over water. The Qingdao challenging about this bridge is that motorists Jiaouzhou Bay Bridge – also known as Qingdao drive on the left in Hong Kong and Macau, but Qingdao Jiaouzhhou Bay Bridge Haiwan Bridge – is 42 kilometres long and on the right in Zhuhai. ■ crosses Jiaouzhou Bay. It links the city of Qing­ dao in the east with the appendant urban dis­

30 Logwin Magazine 02|1 2 www.logwin-logistics.com 31 newsfl ash Prizes to win: newsfl ash 40 Wings for Life calendars and Red Books SAVE THE DATE: 22 – 23 November 2012 Career Information Fair Salzburg, Austria

more neWs in oUr

Poland China Czech Republic Slovakia Hungary newsfl ash sociaL responsibiLitY Jasmin Möhring, charitiY proJect Logwin supports prize winner in this year’s logistics Wings for Life Entertainer Ross Antony supported young talent Art hits The Wings for Life Spinal Cord the campaign as Patron and Lead 20 years of Logwin awards Artist. Research Foundation, which is the spot based in Salzburg, enables re- Seven artists, one kitchen and oodles of creative energy: search projects aimed at curing This year fi ve countries the “Kunst macht satt” (art hits the spot) project initiated spinal cord injury to be funded by Küche&Co is supporting homeless people in Germany. in a targeted way. are all celebrating Logwin is one of the sponsors making this project possible. The patron and lead The two­time Motocross World Champion artist is Ross Antony, a well­known singer and entertainer in Germany. At an event Heinz Kinigadner set up this foundation in PRIZE WINNER on 4 July, he and six other artists decorated the cabinet fronts of a white fi tted 2004 together with his friend, Red Bull 20 years kitchen, using watercolours, acrylic paint or collages – demonstrating their talent found er Dietrich Mateschitz. His son Hannes JUnior Logistics priZes to 100 spectators. The project aims to draw attention to the needs of the homeless Kinigadner was diagnosed with paraplegia and to raise money through donations. The proceeds will go to the Hamburg organi­ aft er a serious accident during a charity of Logwin. On the sation Herz As, a day centre for homeless people. The Art Kitchen will be touring motocross race. Hannes Kinigadner’s fate Germany in the next few months. It will be set up in public places and at sponsors’ symbolically represents that of the approxi­ winners’ podium premises in a number of cities. Homeless people will be off ered a hot meal for two mately three million people who are para­ In 1992, Bronze for Logwin: Hamburg staff member days at each location. Ole Plogstedt, a celebrity TV chef, has accepted the organi­ lysed due to a spinal cord injury. Jasmin Möhring gained third place in the sers’ invitation to participate in the fi rst stage in Hamburg. ■ Logwin national German competition “Nachwuchs- www.kunstmachtsatt.de Colleagues in Shanghai toast a preis Spedition und Logistik 2012” (junior milestone anniversary of Logwin in China – Congratulations! prize transport and logistics 2012). The established Association of German Freight Forward- ers and Logistics Operators (DSLV) and the more Dates: LogWin at traDe fairs its own locations German logistics newspaper DVZ organise the competition each year. Meet Logwin! 17 – 19 Oct. 2012 29th International Supply Chain Conference in China, Hungary, The fi rst step was to pass the fi nal examination of the cham­ Berlin, Germany Prizes to win ber of industry and commerce (IHK). The DSLV and DVZ Logwin is supporting the foundation’s vision Customers and junior competition was only open to freight forwarding and of curing spinal cord injury by making a employees celebrated the anniversary of logistics specialists who gained the highest possible mark neW cUstomer otcf donation and raffl ing 40 prizes consisting of Logwin in Prague, in their apprenticeship. In May, the jury invited the top six ■ the ‘Wings for Life Red Calendar 2013’ Czech Republic. candidates, including Logwin’s Jasmin Möhring, to a selec­ with breath­taking sports and landscape tion interview in Bonn. There they presented their approach Sports clothing for professionals photos by internationally renowned pho­ to solving the complex task of exporting a production line Since March, Logwin has been importing sports pants, T­shirts and backpacks for tographers and from Stuttgart to Beijing and importing paint from Texas to the Polish company OTCF. The clothing manufacturer is one of the largest fashion ■ the ‘Wings for Life Red Book’, a notebook Stuttgart. The winners were chosen in Berlin on 29 June. houses in Poland and was the offi cial supplier for the Polish Olympic team for the containing unique micro­images of spon­ Jasmin Möhring, who now works in process management 2012 games in London. Aft er the fi rst sea freight imports from Shanghai, the two sored research projects. with Logwin in Hamburg, came third. She did most of her companies rapidly expanded their cooperation, and Logwin now organises regular Simply send an email to magazin@logwin­ apprenticeship at the sea freight division in Hamburg. sea and air freight transports from diff erent cities in China, Bangladesh and India logistics.com – with ‘Wings for Life’ in the “What fascinates me about logistics is that you deal with to Poland. This cooperation is continuing aft er the Olympics, with expansion to the subject line. ■ awide variety of people from diff erent countries every day”, warehousing and distribution areas currently under discussion. ■ www.wingsforlife.com Poland, Slovakia and the young logistics specialist says. “I’d be pleased if my place in the competition motivated other young people to choose an apprenticeship with Logwin as well.” ■ the Czech Republic.

32 Logwin Magazine 02|1 2 www.logwin-logistics.com 33 newsflash play sudoku and win

Meet Logwin: www.logwin-logistics.com

Competition MORE NEWS IN OUR Email the solution code along with your name and address to:

[email protected] Entries close 31 January 2013. Employees newsflash of the Logwin Group and their next of kin are excluded from participating. There will be verona & Napels / Nola win no right of legal appeal against the outcome. Winners will be notified in writing and publis­ In the middle of the hed in the next edition. Play freight village sudoku & There were three possible solution codes for the competition in issue 01/2012: 44979, Logwin has opened two new sales 44969 or 44989. The winners were: Mark offices in­ Italy. ­Pontil-Scala, Wendouree, Australia (1st prize: Sennheiser wireless headphone system), Both the Verona and Naples offices are in large logistics areas in strategically good locations. Ramona Diekmann, Leopoldshöhe, Germany The Quadrante Europa Freight Village (Verona) and the Interporto Campano (Nola, near Naples) (2nd prize: Kindle Touch e-book reader), have excellent transport connections with the European highway network and the surrounding ­Johanna Zierhofer, Oed, Austria, Elerorglu Investments in Poland Mediterranean countries. A highway leads from Verona in northern Italy over the Brenner Pass ­Oktay, Ravensburg, Germany and Thomas through the alps towards Austria and Germany. The Quadrante Europa Freight Village logistics Dietrich, Sindelfingen, Germany (3rd-5th prize:­ area, located at the airport, covers 2.5 square kilometres. Logwin is one of the first logistics 1st prize: Sili Forever watch from ICE Watch). More companies to operate an office here. The second new sales office is near the port city of Naples Micro Samsonite Congratulations to all our winners! warehouse on the Interporto Campano in Nola. The transshipment centre with its area of over three square Suitcase Scooter kilometres is an important logistics hub in Italy. ■ space worth 260 euros Imprint This luggage trolley, developed by Micro® in cooperation Logwin has increased the warehouse Expansion in Asia Logwin Magazine 02|2012 with Samsonite, has it all. Whether at the airport, rail sta­ space at its Warsaw/Sokolow loca­ tion or in the city, it converts into a cool way of getting Publisher tion in Poland from 5,000 to 7,000 around fast. Thanks to its modular design and compact di­ Logwin AG square metres. The site’s 40 staff be­ Newer, bigger, better mensions the Micro Suitcase Scooter is allowed as hand ZIR Potaschberg gan using the new high rack storage luggage. 5, an de Laengten facilities in June. They offer custom­ The Asian economy is growing, and Logwin with it. The logistics com- L-6776 Grevenmacher ers full-service logistics with a par­ pany has opened new sales offices in several cities in China and India, Phone +352 719 690-0 ticular focus on the retail and media E-Mail [email protected] and staff have moved into new buildings in Indonesia and Vietnam. 2nd prize: sectors. Sokolow also serves as a Ray-Ban “Aviator” sunglasses V. i. s. d. P. hub for fashion logistics between Since May, Logwin has been operating an worth 150 euros Mara Hancker, Director Corporate Germany and Poland, with daily ­office in the south Chinese port city of Fuzhou. Communication freight movements bringing clothing These Ray-Ban sunglasses are the epitome of style and a must In Wuhan, a megacity located about 1,000 kilo­ to and from Berlin. Logwin also dis­ for any good-looking star. The designer sunglasses combine Sources of images metres from the east coast, Logwin now also tributes a number of other goods the unmistakable look with the high-quality finish and the love © Logwin unless indicates otherwiese; is available for its customers. Another sales p.3 © Matali Crasset, © Bench. , © S[quadrat], from Sokolow through its retail net­ of detail that set Ray-Ban apart. ­office has been opened in Zhongshan on the © Palle Christensen - Fotolia.com; p.4 © Matali work. ■ Crasset; p.5 © Art.Lebedew; p.6 © Braun, © Matali south coast of China, only a few kilometres Crasset, © Thonet; p.7 © Matali Crasset, © Thonet; away from Hong Kong and Macau. Logwin is p.8 © AUDT indiodacosta; p.9 © Angela Carvalho, © AUDT indiodacosta, © Umang Hutheesing; also expanding in India, where it has opened p.10 © Art.Lebedev, © Milk Design Limited, © Lee an office in Ahmedabad near the west coast. Chi-Wing; p.11 © Dr. Jens Matthes; p.12 © Keneilwe Munya; p.13 © Matali Crasset, © Dr. Alpay Er; p.14 In the Vietnamese capital of Hanoi, Logwin © Andrej Kupetz; p.16/17 © BRAX; p.18 © Jan Kath; has moved into a new, modern building, right next to the airport. In addition, Logwin p.19 © Spieth & Wensky; p.20 © Dixie Toga; p.21 © ­where 5,000 square metres of storage space opened a customs warehouse for its custom­ 3rd –5th prize: Bench.; p.22 © S[quadrat]; p.23 © Nadja / shutter­ stock; p.24/5 © Ales Liska / shutterstock; p.26 © are available primarily for fashion products. ers just a few minutes from the airport in June. W1024 Splash underwater Neftali / Shutterstock.com, © Alfredo Schaufelber­ Expansion can take place at any time. Logwin The transit warehouse is partially fitted out ger/ Shutterstock.com; p.27 © Kasza/ Shutter­ camera from EasyPix worth stock.com, © Inga Marchuk/ Shutterstock.com; also operates a customs warehouse there. with storage racks. It has round-the-clock 70 euros p.28 © Inga Marchuk/ Shutterstock.com, © Philip The Logwin staff in the Indonesian capital ­video monitoring and is protected by alarm Lange / Shutterstock.com; p.29 © Eleonora Kolo­ miyets / Shutterstock.com; p.30/1 © ddp images of Jakarta have also moved. The team was systems. ■ If you like hunting for treasure in the sea or on the beach then you need a camera GmbH; p.32 © DSLV, © Kunst macht satt; p.33 prev­iously divided up in two smaller locations, to capture the best moments in the water or at the water’s edge. The new “Splash” © Wings for Life; p.34 © Pontus Edenberg / Shut­ but now everyone is together under one roof is watertight to depths of up to three metres and thus your ideal com­panion. terstock.com; p.35 © Samsonite, © Ray-Ban, © EasyPix

34 Logwin Magazine 02|1 2 www.logwin-logistics.com 35 What if i need someone Who can deLiver the Latest fashion Just-in-time?

Just ask Logwin!

As an integrated logistics and service provider, Logwin develops comprehensive solutions for industry and commerce. With more than 5,700 staff at about 250 locations across five continents, Logwin offers contract logistics, international air and sea freight as well as transport solutions for road and rail. Logwin‘s customised logistics solutions help create sustainable growth for its customers. Logwin provides crease-free transport solutions for the fashion industry. Find out more at: www.logwin-logistics.com

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