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Observatoire Du Tourisme Savoie Mont Blanc Les Chiffres Clés

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Observatoire Du Tourisme Savoie Mont Blanc Les Chiffres Clés Observatoire du tourisme Savoie Mont Blanc Les chiffres clés ÉDITION 2019 SAVOIE MONT BLANC • SAVOIE • HAUTE-SAVOIE Sommaire SAVOIE MONT BLANC Le positionnement de Savoie Mont Blanc p. 3 L’économie du tourisme en Savoie Mont Blanc p. 7 Le tourisme en Savoie Mont Blanc (année) p. 9 Le tourisme en Savoie Mont Blanc l’hiver p. 16 Le tourisme en Savoie Mont Blanc l’été p. 22 L’offre touristique en Savoie Mont Blanc p. 27 SAVOIE L’économie du tourisme en Savoie p. 29 Le tourisme en Savoie (année) p. 31 Le tourisme en Savoie l’hiver p. 37 Le tourisme en Savoie l’été p. 42 L’offre touristique en Savoie p. 45 HAUTE-SAVOIE L’économie du tourisme en Haute-Savoie p. 47 Le tourisme en Haute-Savoie (année) p. 49 Le tourisme en Haute-Savoie l’hiver p. 56 Le tourisme en Haute-Savoie l’été p. 61 L’offre touristique en Haute-Savoie p. 64 DÉFINITIONS ET MÉTHODOLOGIE p. 67 ISSN - 2553-1190 Le positionnement de la destination Savoie Mont Blanc dans le monde Une place de leader au plan mondial pour la pratique du ski* > FRÉQUENTATION EN MILLIONS DE JOURNÉES SKIEURS ALPINS 1 2 3 AUTRICHE FRANCE USA 54,5 53,8 53,3 dont 33,3 EN SAVOIE MONT BLANC HIVER 2017/2018 Source : DSF 4 5 6 7 8 9 10 ITALIE JAPON SUISSE CANADA CHINE SUÈDE RUSSIE HIVER 2016/2017 31 30 21,2 18,5 18 9,2 8 Source : DSF 3 stations de Savoie Mont Blanc dans le TOP 10 mondial des stations de ski alpin les plus fréquentées* Source : Laurent VANAT Rapport international 2018 sur la neige et le tourisme de montagne 1 2 3 4 5 6 7 8 9 10 La Plagne SkiWelt Les Arcs Saalbach Ischgl / Whistler Gardena / Val-Thorens Madonna di Flachau Wilder Hinterglemm Samnaun Blackcomb Alpe di Siusi Orelle Campiglio Wagrain Kaiser Leogang Silvretta (CA) (I) (I) St Johann Brixental Fieberbrun Arena (AT) (AT) (AT) (AT) *Moyenne de la fréquentation des 5 derniers hivers en millions de journées skieurs alpins CHIFFRES CLÉS ÉDITION 2019 I SAVOIE MONT BLANC TOURISME 3 Le positionnement de la destination Savoie Mont Blanc en France FRÉQUENTATION L'HIVER Source : KANTAR TNS - Hiver 2017/2018 FRÉQUENTATION L'ÉTÉ Source : KANTAR TNS - Eté 2017 Première destination Première destination montagne l’hiver montagne l’été pour la clientèle française SAVOIE pour la clientèle française > PARTS DE MARCHÉ DES 5 PREMIERS > PARTS DE MARCHÉ DES 5 PREMIERS DÉPARTEMENTS MONTAGNE 15% DÉPARTEMENTS MONTAGNE (base nuitées françaises hiver 2017/2018 (base nuitées françaises été 2017 tous départements) des départements de montagne) HAUTE-SAVOIE 14% HAUTES-ALPES 8% 1,6% 1,2% HAUTE-SAVOIE SAVOIE ISÈRE 7% PUY DE DÔME 1,1% 0,9% 0,9% 7% ALPES DE HAUTE PUY DE DÔME HAUTES-ALPES PROVENCE FRÉQUENTATION ANNUELLE Source : BET F. MARCHAND INVESTISSEMENTS TOURISTIQUES Source : tableau de bord des Année civile 2017 investissements touristiques d’Atout France 2017 Première destination annuelle, Deuxième destination ex-aequo avec le Var en termes d’investissements > DÉPARTEMENTS FRANÇAIS* LES PLUS FRÉQUENTÉS EN 2017 touristiques MILLIONS DE NUITÉES EN 2017 66,7 EN SAVOIE MONT BLANC INVESTISSEMENTS TOURISTIQUES 2017 EN MILLIONS D'EUROS* HORS TAXES 66,7 VAR 55,1 ALPES MARITIMES PARIS 1010 41,8 BOUCHES DU RHÔNE 39,1 HÉRAULT SAVOIE MONT BLANC 2 945 36,3 VENDÉE 34,3 MORBIHAN 34 HAUTE-SAVOIE SAVOIE 3 486 33 PYRÉNÉES ORIENTALES 4 32,7 SAVOIE HAUTE-SAVOIE 459 29,7 FINISTÈRE SEINE ET MARNE 5 444 23,5 CÔTES D'ARMOR ALPES MARITIMES 6 435 22,6 LANDES VAR 7 346 * Départements montagne et littoral pour lesquels la fréquentation touristique HÉRAULT 8 * hors restauration et est mesurée par la méthode des flux, hors Paris. 306 monuments historiques 4 CHIFFRES CLÉS ÉDITION 2019 I SAVOIE MONT BLANC TOURISME EMPLOIS TOURISTIQUES Source : salariés du secteur privé THERMALISME Source : CNETH 2017 ACOSS 2017 Définitions et méthodologie p.67 Quatrième ville thermale Deuxième destination française : Aix-les-Bains en nombre d’emplois touristiques (EN NOMBRE DE CURISTES CONVENTIONNÉS) PARIS 170 102 AIX SAVOIE BALARUC DAX GREOUX LES MONT BLANC LES BAINS LES BAINS BAINS 56 707 SEINE 2 3 SAINT-DENIS 1 47 583 SEINE ET MARNE 43 273 BOUCHES DU RHÔNE SATISFACTION Source : Observatoire des comportements clients – 38 305 Marché France - G2A LHM - Hiver 2014/2015 - Eté 2014 SAVOIE HAUTE-SAVOIE 9e département 11e département (29 479 emplois touristiques) (27 228 emplois touristiques) Hiver : 8,1/10 Note de satisfaction globale des vacanciers dans les stations de ski de Savoie Mont Blanc l’hiver DOMAINES NORDIQUES Source : Nordic France hiver 2017/2018 LES PREMIERS CRITÈRES DE SATISFACTION L'HIVER* DOMAINE 4 domaines nordiques SKIABLE PAYSAGES 44% dans le TOP 10 français ACCÈS 41% AUX PISTES HÉBERGEMENTS (SUR LE MONTANT DE LA REDEVANCE) 30% 24% ATMOSPHÈRE DES VILLAGES ENNEIGEMENT 27% 24% SAVOIE GRAND REVARD 1 2 AUTRANS MÉAUDRE * Plusieurs réponses possibles LES ROUSSES 3 Été : 8,3/10 Note de satisfaction globale des vacanciers CC LACS ET MONTAGNES 4 en Savoie Mont Blanc l’ét DU HAUT DOUBS é LES PREMIERS CRITÈRES DE SATISFACTION L'ÉTÉ* MONTS JURA 5 PAYSAGES 71% PLATEAU DE BEILLE 6 ACTIVITÉS LE CALME SPORTIVES 44% 22% BESSANS 7 GASTRONOMIE VISITES ET ART DE VIVRE À FAIRE 23% LES SAISIES 8 20% SANCY 9 PLATEAU DES GLIÈRES 10 CHIFFRES CLÉS ÉDITION 2019 I SAVOIE MONT BLANC TOURISME 5 Le positionnement de la destination Savoie Mont Blanc en Auvergne-Rhône-Alpes Source : salariés du secteur privé CAPACITÉ D'ACCUEIL Source : Auvergne Rhône-Alpes EMPLOIS TOURISTIQUES Tourisme, SMBT - Année 2018 ACOSS 2017 Définitions et méthodologie p.67 Première destination Première destination pourvoyeuse en offre d'hébergements d’emplois touristiques SAVOIE MONT BLANC 48% 56 707 DES LITS RHÔNE TOURISTIQUES 35 408 SAVOIE 29 479 HAUTE-SAVOIE 27 228 ISÈRE FRÉQUENTATION TOURISTIQUE 18 937 Sources : Auvergne Rhône-Alpes Tourisme, BET F MARCHAND, SMBT PUY DE DÔME Hiver 2012/2013 - Année 2016 - Eté 2015 10 090 LOIRE Première destination l’hiver 8 208 37% DRÔME 72% 6 696 DES NUITÉES DES NUITÉES ANNUELLES HIVERNALES AIN 6 607 ALLIER 3 839 ARDÈCHE 3 174 HAUTE LOIRE 23% 2 264 DES NUITÉES ESTIVALES CANTAL 1 757 INVESTISSEMENTS TOURISTIQUES Source : Tableau de bord des Source : INSEE - Fichier investissements touristiques RICHESSE DÉGAGÉE PAR LE TOURISME économique enrichi, d’Atout France 2017 données estimées 2012 Définitions et méthodologie p.67 Première destination Première destination touristique par les investissements par la richesse dégagée touristiques réalisés Part de la richesse touristique régionale Investissements touristiques 2017 dégagée par les départements en millions d'euros hors taxes* *hors restauration et monuments historiques 1 2 1 2 SAVOIE MONT BLANC SAVOIE HAUTE-SAVOIE SAVOIE MONT BLANC SAVOIE HAUTE-SAVOIE 46% 25% 21% 945 486 459 3 4 5 6 7 8 9 10 11 12 3 4 5 6 7 8 9 10 11 12 RHÔNE ISÈRE PUY AIN DRÔME LOIRE ARDÈCHE ALLIER HAUTE CANTAL DE DÔME LOIRE ISÈRE RHÔNE PUY ARDÈCHE LOIRE DRÔME CANTAL AIN ALLIER HAUTE 18% 10% 4% 4% 3% 3% 3% 1% DE DÔME LOIRE 6% 1% 160 100 94 79 78 54 49 48 46 38 6 CHIFFRES CLÉS ÉDITION 2019 I SAVOIE MONT BLANC TOURISME L'économie du tourisme en Savoie Mont Blanc EMPLOIS TOURISTIQUES Source : salariés du secteur privé ACOSS 2017 Définitions et méthodologie p.67 56 707 EMPLOIS TOURISTIQUES SALARIÉS DANS LE SECTEUR PRIVÉ RESTAURATION DÉBITS DE BOISSONS TRADITIONNELLE 2 445 EMPLOIS 16% 16 713 EMPLOIS de l’emploi total salarié du secteur privé HÔTELS ET AUTRES TRANSPORTS HÉBERGEMENT SIMILAIRE ROUTIERS DE VOYAGEURS 13 241 EMPLOIS 1 560 EMPLOIS 5% TÉLÉPHÉRIQUES / des emplois REMONTÉES MÉCANIQUES AUTRES SERVICES touristiques 7 649 EMPLOIS DE RÉSERVATION en France ET ACTIVITÉS CONNEXES 1 218 EMPLOIS HÉBERGEMENT TOURISTIQUE ET AUTRE HÉBERGEMENT DE COURTE DURÉE AUTRES ACTIVITÉS 5 321 EMPLOIS RÉCRÉATIVES ET DE LOISIRS 917 EMPLOIS 37% des emplois touristiques d’Auvergne Rhône-Alpes RESTAURATION DE TYPE RAPIDE ENTRETIEN CORPOREL 138 4 314 EMPLOIS 670 EMPLOIS 126 121 138 118 114 116 111 ÉVOLUTION DU NOMBRE D'EMPLOIS SALARIÉS EN INDICE BASE 100 = 2007* 108126 102 104121 Depuis100 onze118 ans, le nombre 138114 116 d'emplois de la filière touristique 108 111 100 102 98 98 100 102 104 126 est en progression (+38%)96 97 97 97 97 100 121 tandis que le nombre94 d'emplois 116 118 2007des autres2008 activités2009 économiques2010 2011 102 2012 2013 2014 2015 2016 2017 114 100 100 111 98 97 97 reste97 stable.97 98 108 94 96 102 104 100 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 102 Emplois caractéristiques Autres emplois 100 100 du tourisme 98 97 97 97 97 98 94 96 Emplois caractéristiques Autres emplois 2007 2008 2009 2010 2011 2012 2013 du2014 tourisme2015 2016 2017 Emplois caractéristiques Autres emplois * Méthodologie : Recourir à une évolution en indice permet de connaître rapidement l’évolution d’une valeur : hausse, baisse ou stabilité, pour un nombre d’emploisdu tourisme par exemple. En prenant un indice 100 pour la valeur de l’année de base (le nombre d’emplois de l’année de base est ramené à la valeur 100), la variation est exprimée directement en % par rapport à la base. Cet indice ne donne pas d’indication sur la valeur de la grandeur. Exemple de lecture de la courbe d'évolution des emplois pour laquelle la base 100 est l'année 2007 : entre 2007 et 2008, le nombre d'emplois caractéristiques du tourisme en Savoie Mont Blanc a augmenté de 2% (102-100=2). CHIFFRES CLÉS ÉDITION 2019 I SAVOIE MONT BLANC TOURISME 7 L'économie du tourisme en Savoie Mont Blanc INVESTISSEMENTS TOURISTIQUES DÉPENSES EN STATIONS FISCALITÉ Source : Tableau de bord des investissements touristiques d’Atout France – 2017 Sources : DSF - RAT – SMBT - Source : DGFIP – 2013 Etude Contours - Hiver 2011/2012 1 041 millions
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