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What Is Visual Arts Expo? What Is Visual Arts Expo? SHAH ALAM CONVENTION CENTER 21-22 JULY 2018 www.vax.asia INTRODUCTION WHAT IS VISUAL ARTS EXPO? WHAT IS VISUAL ARTS EXPO? Visual Arts Expo (VAX) is a two-day pop culture event, featuring exhibitions, presentations and contents that involve animation, comics, video games, film, music, design, photography and performing arts. PRIVATE AND CONFIDENTIAL Visual Arts Expo © Valkyrie Creative Solutions Sdn Bhd VAX is a space where ideas are shared. Every single participant stands to gain new insights, ideas and inspiration. It is a wholesome package of unique experiences from the front door right until the exit – a cross- cultural platform for learning, sharing and growth. PRIVATE AND CONFIDENTIAL Visual Arts Expo © Valkyrie Creative Solutions Sdn Bhd ENDORSEMENTS: WORLD-CLASS CREATIVES VAX has been proudly supported by a network creative organisations in Japan Including animation studios, game developers, merchandisers and web services. PRIVATE AND CONFIDENTIAL Visual Arts Expo © Valkyrie Creative Solutions Sdn Bhd ENDORSEMENTS: GLOBAL BRANDS VAX has also been proudly supported by a global network of government agencies, media entities, and technology companies PRIVATE AND CONFIDENTIAL Visual Arts Expo © Valkyrie Creative Solutions Sdn Bhd EVENT STATISTICS EVENT DAY PROMOTIONAL ONLINE PRINT AD ATTENDANCE ROADSHOWS CAMPAIGNS CAMPAIGNS 5,000 27,000 350,000 600,000 participants engagements reach reach PRIVATE AND CONFIDENTIAL Visual Arts Expo © Valkyrie Creative Solutions Sdn Bhd PARTICIPANT DEMOGRAPHICS PUBLIC VISITORS INDUSTRY EXPERTS BUSINESSES 16-28 years old Directors, Producers, Publishers, Studios, Students, Young Animators, Illustrators, Merchandisers, Distributors, Professionals Musicians, Artists Retailers, Technology, Telecommunications PRIVATE AND CONFIDENTIAL Visual Arts Expo © Valkyrie Creative Solutions Sdn Bhd KEY ATTRACTIONS WHAT MAKES PEOPLE COME TO VAX? ACTIVITIES AND HIGHLIGHTS INDUSTRY SPECIAL INTEREST HOBBY PORTFOLIO TALKS PANELS WORKSHOPS REVIEW VIDEO & TABLE COMMUNITY EXCLUSIVE ORIGINAL GOODS TOP GAMES EXHIBITIONS SCREENINGS & MERCHANDISE PRIVATE AND CONFIDENTIAL Visual Arts Expo © Valkyrie Creative Solutions Sdn Bhd PAST SPEAKERS AT VAX HIROYUKI YAMAGA SHOJI KAWAMORI ARIMA KEITARO HIDETAKA TENJIN YOSHINORI ASAO CEO, Gainax Director, Satelight Manga Artist Mech Designer, Satelight CEO, Fukushima Gainax MANABU OTSUKA NORIKO ITO KAZUYA MASUMOTO ORITO SHINJI TADASHI HIRAMATSU CEO, MAPPA Animator, MAPPA Producer, TRIGGER Composer, VIsualArt’s/KEY Veteran Animator PRIVATE AND CONFIDENTIAL Visual Arts Expo © Valkyrie Creative Solutions Sdn Bhd PORTFOLIO REVIEW SESSIONS Visitors will get an opportunity to speak up close and personal with veterans of the industry – a rare and unique opportunity to ask burning questions and receive direct input on how to improve their skill sets. International guests at VAX will review the portfolios of Malaysian talents – ranging from artworks, character designs, background art, and story treatments. PRIVATE AND CONFIDENTIAL Visual Arts Expo © Valkyrie Creative Solutions Sdn Bhd SPECIAL INTEREST PANELS The Special Interest Panels (SIPs) represent the core of VAX; the spirit of sharing ideas. Passionate individuals, communities, and hobby groups come together to discuss various topics that gives them life and invites newcomers to learn and experience their joy. To date, 63 panels have been presented at VAX – with full house attendance in each session. PRIVATE AND CONFIDENTIAL Visual Arts Expo © Valkyrie Creative Solutions Sdn Bhd THE COLOSSEUM VAX2018 will feature a new brand of video game focused experience featuring tournaments, free-to-play areas, exhibitions, sales and launch events. PRIVATE AND CONFIDENTIAL Visual Arts Expo © Valkyrie Creative Solutions Sdn Bhd THE COLOSSEUM: 5 VS 5 TEAM BATTLES (PC) COUNTERSTRIKE: LEAGUE OF LEGENDS OVERWATCH GLOBAL OFFENSIVE PRIVATE AND CONFIDENTIAL Visual Arts Expo © Valkyrie Creative Solutions Sdn Bhd THE COLOSSEUM: SOLO DUELS (PS4) DRAGON BALL FIFA 2018 GRAN TURISMO FIGHTERZ SPORT PRIVATE AND CONFIDENTIAL Visual Arts Expo © Valkyrie Creative Solutions Sdn Bhd THE COLOSSEUM: EXPERIENCE ZONE GAMING LAPTOPS VIRTUAL REALITY MOBILE GAMING Explore the latest tech in Step into a new world of Venture into uncharted mobile computing endless possibilities waters of competitive mobile gaming PRIVATE AND CONFIDENTIAL Visual Arts Expo © Valkyrie Creative Solutions Sdn Bhd VAX2018 PROGRAM SUMMARY VAX2018 MAIN HALL THE COLOSSEUM SPECIAL INTEREST PANELS HOBBY WORKSHOP Malaysian Speakers Team Games 30-min presentations & discussions 2-hours hands-on Workshops • Communities & Artists • Counterstrike: Global Offensive (20 sessions total) • Model Kit Tutorials • Companies • Overwatch • Hobby & Interest topics • Miniature Painting • Government Agencies • League of Legends • PG and R-rated topics • Illustration Workshop • NGOs • Non-commercial only • Costume & Prop Making International Speakers Solo Games Portfolio Review • Artists & Designers • Dragon Ball FighterZ • 20-min sessions per pax • Animators • FIFA 2018 • Open to public • Developers • Gran Turismo Sport • Portfolio Reviewed by Industry • Directors professionals • Writers • Composers • Producers Closing Ceremony Free-to-Play • Music show • PS4 Lounge • Local musicians • Gaming Laptop Stations • Sketch/Dance • Mobile Game Pavillion • International Artists Show Floor Show Floor • Animation Studios & Publishers • Game Dev Studios & Publishers • Figurines and Toy Exhibitions • PC & Mobile companies • SME Vendors • Telco Companies • Art Market • Game shops PRIVATE AND CONFIDENTIAL Visual Arts Expo © Valkyrie Creative Solutions Sdn Bhd ENGAGING MALAYSIAN TALENTS VAX has also hosted the following Malaysian-based multimedia companies in an effort to promote Malaysian talents to wider audiences and for business networking opportunities. PRIVATE AND CONFIDENTIAL Visual Arts Expo © Valkyrie Creative Solutions Sdn Bhd MARKETING & OUTREACH HOW YOU AND YOUR BRAND CAN LEVERAGE ON VAX ROAD TO VAX2018 PROMOTIONAL ROADSHOWS • Universities/Colleges • Shopping Malls ADVERTISING BLITZKRIEG TICKET SALE • Print Advertising PUBLIC (ONLINE) • Pre-event Media Coverage ANNOUNCEMENT Purchase from • Social Media Boost Date & Venue www.vax.asia • Influencers JAN FEB MAR APR MAY JUNE JULY 2018 2018 2018 2018 2018 2018 2018 OPEN HIGHLIGHTS & FINAL STRETCH APPLICATIONS ANNOUNCEMENTS • All applications close • Art Market • International Guest • Schedule lock-in • SME Vendors • Special Activities • Booth lock-in • Panelists • Sponsored Programs • Online ticket sales to continue until final 14 days • 10-day countdown PRIVATE AND CONFIDENTIAL Visual Arts Expo © Valkyrie Creative Solutions Sdn Bhd FAN COMMUNITY ENGAGEMENT In the spirit of sharing, collaboration and engagement, VAX has also partnered with many Malaysia- based hobby groups, fan communities and small businesses for cross-promotional efforts and creation of exciting content and experiences. PRIVATE AND CONFIDENTIAL Visual Arts Expo © Valkyrie Creative Solutions Sdn Bhd TICKETING HOW DO FANS ENJOY VAX? TICKETING INFORMATION RM30 PER DAY RM50 FOR TWO DAYS RM120 GOLD PASS Purchased at the door Early Bird promotion Exclusive privileges PRIVATE AND CONFIDENTIAL Visual Arts Expo © Valkyrie Creative Solutions Sdn Bhd LET’S CHAT FAZRI NUHA YUSOF Find us on social media! Project Director [email protected] +6019 383 9564 CHRISTOPHER LOW Business Development [email protected] +6012 270 9418 Official Website: ABIGAIL GOH www.vax.asia Accounts Manager [email protected] Official Hashtag: +6016 342 2525 #VAX2018 THANK YOU.
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