Australia the Sporting Nation

THE SPORTING NATION AVERAGE TIME SPENT AUSTRALIA’S FAVOURITE SPORTS ON SPORT AND Sport is a significant part of Australian EXERCISE PER WEEK (participation vs. attendance)* culture. 12.9 3X % Participation Attendance MILLION Sport rate rate Comparison Australian 5.3x 80 % % more likely Strongly / somewhat Australians* (52%) participate in sport football to attend agree or physical activity at least three times 3 16 a week. 2h : 27m *Aged 15 or above Rugby 9x % % more likely Participating in sport league and outdoor activity 1 9 to attend Soccer % % Equal MOST WATCHED AUSTRALIAN SPORTING EVENTS ON TV 6 6 1.3x SPORT Cricket % % more likely 3 4 to attend STATE OF ORIGIN State of Origin AFL NRL Rugby % % 3x Game One AFL Grand Final NRL Grand Final more likely 2h : 22m union 1 3 to attend 3.44 3.40 3.06 Watching sport 5x million views million views million views at home Tennis % % more likely to 5 1 participate 4x Basketball % % more likely to 4 1 participate MOST SUPPORTED TEAM BY FOOTBALL CODE (by number of members) 3x Netball % % more likely to 3 1 participate AFL – Richmond Tigers 101,951 60x Cycling % % more likely to 0h : 14m 12 0.2 participate NRL – Brisbane Broncos 34,003 Attending A-league – Melbourne Victory 26,478 sporting events *participated in the last 12 months attended a venue or event in the last 12 months TOP REASONS AUSTRALIANS PARTICIPATE IN SPORT AND PHYSICAL ACTIVITY THE SPORTING AUSTRALIANS WHO PARTICIPATE IN SPORT AND PHYSICAL RELIGION RECREATION ARE MORE LIKELY TO BE SOCIALLY ACTIVE 78% 1 Physical health or fitness Participate in sport and Do not participate in sport SPORT physical recreation and physical recreation 46% 2 Fun or enjoyment Actively 71% 1.8x involved in more 2h : 22m % a social group 39 likely 31% Watching sport 3 Social reasons at home per week Have weekly % % face to face 81 1.1x 18 more interaction with % 4 Psychological/mental health/therapy 73 likely X family or friends % more 15 Have five or than % 5 To lose weight/keep weight off/tone more friends 26 1.9x 4 they can more % 14 likely 15% confide in 6 To be outdoors/to enjoy nature MALES AND FEMALES HAVE DIFFERENT MOTIVATIONS FOR PARTICIPATING IN SPORT AUSTRALIAN SENTIMENT TOWARDS THE FUTURE OF SPORT Psychological/mental health Fun or enjoyment 0h : 35m Religious activities % % % vs. % % vs. % per week 56 28 F 23 13 M M 51 40 F agree that sport should vs. agree that sport should STAY CLEAR of political TAKE A STAND on political and social issues and social issues PAY TO PLAY TECHNOLOGY USE IN SPORT 56% 5% 32% 15% agree disagree agree disagree 96% of children (under that sporting codes have confidence in the 15) who participate in should FOCUS MORE on direction our professional sport or physical activity One in five Australians (19%) community participation sporting codes are heading outside of school hours use apps for tracking activity are required to pay. or training. *Agree = strongly/somewhat agree, disagree = strongly/somewhat disagree The median 96% annual cost for One in six (16%) use wearable participation technology such as a Fitbit or Methodology is $415. $415 heart rate monitor. Data collated through secondary scoping research as well as a survey of 1,008 Australians, representative by gender, age and state, in June 2019. cb McCrindle 2019 mccrindle.com.au.

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