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Helsingin Kasv FLOW-Lehti 1/2011 FLOW-Lehti 1/2011 FLOW-Lehti 1/2011 FLOW-Lehti 1/2011 FFFFFFFFFFFFFFFFFFFFFFFFFFFFFLOW FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFF FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFLOW FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFF FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFLOW FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFF FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFLOW FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFF FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFLOW FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFF KaLLiO & SuviLahti: ruuSuja janeLLe mOnáe: KaLLiO & SuviLahti: FLOW-Lehti 1/2011 heLSingin byrOKraateiLLe tuLeva Supertähti heLSingin KaSvuKOhteet KaSvuKOhteet O O O O O O O O O O O O O O O O O O O O O O O O O tanSSi Kuin mieStyyLit 2011 O O O O O O O O O O O O O O O O O O O O O O O O O “KuKa nää SuOSitut ChriStOpher WaLKen “KuKa nää SuOSitut O O O O O O O O O O O O O O O O O O O O O O O O O bändit määrää?” KOtiin ja möKiLLe: bändit määrää?” O O O O O O O O O O O O O O O O O O O O O O O O O danieL Wang x hOrSe puuhaOSiO O O O O O O O O O O O O O O O O O O O O O O O O O meat diSCO M a i n o s FLOW FESTIVAL 2011 sivu 2 MM_flow_ad_170x245.3mm.indd 2 5/19/11 1:05 PM © 2011 Vans, Inc. Vans, © 2011 Photo: Ane Jens - © 2011 Vans, Inc. Art: Mike Giant Photos: Acosta, MEMENTO, Colin Devin Moore © 2011 Vans, Inc. Photo: O’Meally © 2011 Vans, Inc. nokianjalkineet.fi/originals nj_originals_flow_170x245mm.indd 1 5/19/11 3:05 PM Nokia_Flow_ilmo_170 x 245.indd 2 7.6.2011 15.50 S i s ä l t ö Pääkirjoitus Miksi lehti? estarit julkaisevat festarilehtiä, joiden tarkoitus on myydä festarin ideaa ja Fsitä kautta festarilippuja yleisölle. Festareiden painotuotteet ovat siis osa laajempaa kokonaisuutta nimeltään ”markkinointi”. Edellä lausuttu on niin räikeän kuuloinen itsestäänselvyys, että jopa sen FLOW-LEHTI 1 / 2011 pelkkä kirjoittaminen tuntuu jotenkin kummallisella tavalla lannistavalta. Pahimmillaan festarilehdet ovat huonosti toimitettuja koonteja lehdistötiedotteen Päätoimittaja: palasista sekavasti taitettuna. Parhaimmillaan ne voivat olla todellista taidetta, Matti Nives pieniä kirjoja joiden artikkelit häikäisevät toimituksellisella tasollaan ja jotka toimittajat: Sampo Axelsson, Teemu Fiilin säilötään tuleviksi vuosiksi arvokkaina ajankuvina. Ulkoasu Entä jos poistaisimme yhtälöstä markkinoinnin, tai ainakin vähentäisimme Tsto / Johannes Ekholm sitä? Entä jos festarilehden toimitus olettaisi, että lehteen tarttuva ihminen on www.tsto.org jo osaltaan ”ostanut” festarin eikä siten tarvitse joka artikkelissa sitä kaikkein kustantaja: räävittömintä hypetystä siitä ”miten hienoa on, että juuri tänä vuonna juuri tämä Flow Festival Oy artisti saapuu juuri meidän festareillemme”? Vilhonvuorenkatu 11 b 11 00500 Helsinki Tai: entä jos olettaisimme, että ihminen ei hae festarilehdestä käytännön puh: 09 7531 560 infoja siitä, mihin aikaan kukakin artisteista esiintyy missäkin lavalla ja mistä email: [email protected] löytyvät alueen vessat? web: www.flowfestival.com Tuloksena saattaisi olla jotain kiinnostavaa, varsinkin jos artikkeleille annettai- Palaute: [email protected] siin hyvin tilaa ja lehteä tekevä porukka olisi tarpeeksi idearikasta. toimitusjohtaja: Flow’n aiempien vuosien festariesitteet ovat mielestäni olleet varsin mukavia. Suvi Kallio Ne ovat kompaktissa muodossaan tarjonneet käytännöllisen lämpimäisen taskuun taiteellinen johto: tai laukunpohjalle, ajoittaisen vaihtoehdon perisuomalaiselle kännykänräpläykselle Tuomas Kallio (live), Toni rantanen (klubit) silloin kun lounasdeitti on ollut taas sen vartin myöhässä. Markkinointipäällikkö, Halusimme kuitenkin tehdä tänä vuonna jotain erilaista. Flow’n uudesta mainosmyynti: visuaalisesta ilmeestä vastanneen Tston väen kanssa ideoimme täysimittaisen Milla Valjus lehden. Aiempien vuosien murhe ainakin itselleni on nimittäin ollut erinomaisten tuotantopäällikkö: ”Kuka Nää SuosituT bäNdit Määrää?” .......................................................... 10 kirjoittajien ja innovatiivisen taittotiimin suitsiminen pikkuläpyskään mahtuviin Piia Lääveri ruuSuja bYrokraateille .................................................................................. 13 kompakteihin toteutuksiin. Nyt halusimme antaa tilaa sekä tekstille että kuville. artistikoordinaattori: Minä ja Q-tiP ...................................................................................................... 16 Maiju Talvisto Kaiken ytimessä oli tietenkin myös laajan ja monipuolisesti asiantuntevan Kallion kalliit KukaT ..................................................................................... 20 avustajapiirin innokkuus antaa panoksensa projektille. tuotantokoordinaattori: Tomi Mutanen PArHAAT FLOW-MuISTOT ................................................................................... 26 Ei silti kannata hämääntyä: Flow-lehti numero 1/2011 on festarilehti. Sen tiedottaja: Elektropopin esI-isäT ..................................................................................... 30 sijaan että huijaisimme itseämme ja lukijoita ajattelemaan toisin, haluamme Matti Nives ReTrO-souL ......................................................................................................... 32 esittää vaihtoehdon ja ensimmäisen askeleen omassa ajattelussamme siitä, miltä sosiaalinen media, web-viestintä: Ainakin opimme tanssimaan ......................................................................... 36 mielestämme kiinnostava festivaalin kustantama painotuote voisi näyttää. Sampo Axelsson PosT-dubstep ja gArAgen paLuu .................................................................... 40 Aika näyttää mihin suuntaan viemme Flow-lehteä jatkossa. Ensi alkuun olisi kirjoittajat: Mikkomatti Aro, Sampo Tanssi Kuin CHristopher Walken ................................................................... 42 tietenkin mukavaa kuulla lukijoiltamme mitä mieltä olette tästä aloitteesta. Lähetä Axelsson, Mikael brunila, Helmut Edison, enNätyskirja 2011 NuOrgamin Mukaan ....................................................... 50 Teemu Fiilin, Tuomas Kallio, Markus palautteesi osoitteeseen [email protected]. Ja niin, ne käytännön infot – ne Karlqvist, Samuli Knuuti, Veera Moll, 40 Vuotta dJ-KultTuurin sydämessä ........................................................... 52 löydät tietysti netistä. Matti Nives, Nuorgam, Petra Nyman, Aikuisviihteen ammattilaiset ...................................................................... 54 Hyvää kesää 2011! Oskari Onninen, Petri rautiainen, Mikko Miestyylit 2011 ................................................................................................. 58 rummukainen, Miika Saukkonen, Sami Sänpäkkilä, Arttu Tolonen, daniel Wang. Sapaksia ja snägärIruokaa ........................................................................... 62 Matti Nives kuvaajat ja kuvittajat: Osma Harvilahti, Palanen TäYdellisyyttä .................................................................................. 66 Päätoimittaja Jussi Hellsten, Leo Karhunen, Erkka UUSI RUOHO ON VIHrEäMPÄÄ ..............................................................................70 Luutonen, Santtu Mustonen, rami Niemi, SisältöSuKupolvi ...............................................................................................72 daniel Palillo, Johannes romppanen, Elmeri Terho. KANYE TWEETS......................................................................................................74 Paino: Tuleva SuperTähtI .............................................................................................76 Art Print YksityisyritTäJäN kymmenen bäNdIä ........................................................... 81 The OthEr SOuNd ................................................................................................ 84 lipunmyynti: Tiketti (www.tiketti.fi) KultTuurikeidas kauPuNgin laIdalla .......................................................... 92 Artistit A-ö .......................................................................................................113 koLumnI: TOdistamme myytin syntyÄ...........................................................116 KolumnI: Viisi on skene...................................................................................118 Puuhaosio .......................................................................................................... 122 FLOW FESTIVAL 2011 sivu 8 sivu 9 FLOW FESTIVAL 2011 yllättävän pienellä eleellä uusia artisteja hyvin vanhaa kierrättävä. Jos kriitikko kuulee indiekansan huulille. Ja sille eleelle kalpenevat täydellisyyttä hipovan biisin tuntemattomalta kaikki mainokset. esittäjältä, hänellä on valta laittaa lumipallo uusia artisteja bongailevista portinvartija- pyörimään. medioista tunnetuimpia ovat yhdysvaltalaiset Muuten tuntemattomiin nimiin tarttumista verkkosivustot Pitchfork ja Stereogum sekä edesauttaa, jos ne levyttävät laaduntarkkailussaan brittiläiset drowned in Sound ja The Quietus. keskimäärin onnistuneelle ja arvostetulle merkille, Ja vaikka usein puhutaan ”blogibändeistä”, kuten dominolle, 4Ad:lle tai Sub Popille. tunnetuimpienkin musiikkiblogien, kuten gorilla useimmiten samat biisit noteerataan tuoreel- vs. bearin ja brooklyn Veganin vaikutusvalta taan lähes kaikissa isoissa medioissa, ja hyvin usein on huomattavan pieni verrattuna varsinaisiin on helppo ymmärtää, miksi jokin kappale aiheuttaa medioihin. kiinnostusta, vaikkei siitä itse intoilisikaan samalla tavalla. V alta on ve r ko ssa Koska kyse on useimmiten juuri indie-artis- teista, heillä ei ole olemassa juuri minkäänlaista t Koska ainakaan vielä ei ole kehitetty keinoa upottaa markkinointikoneistoa. Siksi
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