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1196-Castle in Transylvania Strategy.Pdf CASTLE IN TRANSYLVANIA STRATEGY 2016–2025 TABLE OF CONTENTS Chapter 1 – General Strategic Framework ........................................................................4 Chapter 2 – Analysis of the General Situation Analiza generală a situației ...................13 The concept of the castle, definitions and approaches in terms of art history ...............13 Analysis of the general situation of the castle gardens from the perspective of the landscape ..............................................................................................18 Analysis of the general situation of the castles from the point of view of the legislation in force .........................................................................................................23 Analysis of the general situation of castles from the architect’s and the constructor’s point of view .................................................................................................31 The technical condition and restoration process of castles .......................................33 Interventions cycle – maintenance and the decisive role of the owner in the capitalisation of the castles ................................................................................38 The research and design phases specific to the rehabilitation of castles ...................41 Stages of design and related content frame ................................................................48 Interdisciplinary team in the rehabilitation of castles ..................................................50 Specifics of the implementation stage regarding the castles’ rehabilitation and sustainable maintenance ........................................................................................52 The schedule of the activity regarding the intervention in the castles .......................54 Why are castles interesting? ...............................................................................................55 Swot analysis on the general situation of castles and mansions in Transylvania...............57 Chapter 3 – Data analysis on the 300 items included in the project .............................61 Chapter 4 – Overall vision and goals ................................................................................64 Castle in Transylvania – Vision ............................................................................................64 The system of objectives included in the strategy Castle in Transylvania ........................65 Priority 1 – Development of castles as economic units ....................................................66 Field of intervention 1.1 – Increasing the involvement of castles in tourism development ...............................................................................................70 Field of intervention 1.2 – Increase of the level of knowledge in the tourism sector related to the valorisation of castles ................................................................72 Field of intervention 1.3 – Cross-sectoral collaboration between the cultural sector and entrepreneurial sphere in order to create an innovative business environment ...73 Priority 2 – Development of castles as local attractiveness units .....................................74 Field of intervention 2.1– Mapping, protection and restoration of the natural and built heritage ...................................................................................83 Field of intervention 2.2 – Promoting castles ..............................................................88 Field of intervention 2.3 – Empowering authorities in fields connected with this domain ............................................................................................................89 Field of intervention 2.4 – Infrastructure modernization related to castles in order to increase their accessibility ..........................................................................90 Priority 3 – Development of castles as cultural establishments ........................................92 Field of intervention 3.1 – Making detailed databases of castles in Transylvania ......94 Field of intervention 3.2 – Implementation of educational and cultural actions in order to identify the role of the castle in local development and in the formation of cultural identity .......................................................................................95 Field of Intervention 3.3 – Increasing the training level of institutions responsible for the management and exploitation of castles .....................................96 Priority 4 – Development of castles as community establishments .................................98 Field of Intervention 4.1 – Increasing the participation of local communities in the preservation of the universal value of monuments ........................................100 Field of Intervention 4.2 – The involvement of castles in cultural and educational activities at local level .............................................................................102 Field of Intervention 4.3 – Strengthening partnerships with local non-governmental organizations ................................................................................104 Chapter 5 – Guiding principles for development and implementing measures ...........106 Principles of development ................................................................................................106 Chapter 6 – Analysis of potential resources for the development of the castles .......110 Stakeholder analysis ..........................................................................................................110 Grants for restoring historical monuments ......................................................................112 Regional Operational Programme (ROP)..................................................................112 National Programme of Rural Development (NPRD) 2014–2020 .........................116 EEA GRANTS (grants of the Financial Mechanism of European Economic Area – Norway, Iceland and Liechtenstein) ............................119 „László Teleki” Foundation .........................................................................................120 „Forster Központ” Centre ..........................................................................................121 World Monuments Watch .........................................................................................121 King Baudouin Foundation from Belgium ..................................................................121 The Getty – Los Angeles ............................................................................................122 Ambassadors Fund for Cultural Preservation ...........................................................122 Community funding ...........................................................................................................122 Chapter 7 – Strategy implementation process management and expected results ................................................................................................................126 The relationship between the vision, strategic plans and operational plans ...................126 Organizational model for implementing the castle in transylvania initiative ...................128 Measures for implementing the annual action .................................................................129 General coordination for the implementation of the Castel in Transylvania strategy ...133 Communication and public relations ................................................................................135 Measuring results and strategy impact .............................................................................136 Chapter 8 – Development Models ............................................................................. 140 4 CASTLE IN TRANSYLVANIA STRATEGY CHAPTER 1 GENERAL STRATEGIC FRAMEWORK THE DEFINITION OF CULTURE Firstly, we would like to acknowledge and take a note on the existence of a sizable number of definitions on culture. In 1952 Alfred L. Kroeber and Clyde Kluckhohn in their work entitled “The Nature of Culture” identified no less, than 165 defini- tions. Similarly, in 1967, Abraham A. Moles in his work “Sociodynamique de la culture” points out to more than 250 definitions.1 Since these publications, the number of these definitions has only grown even more, and as the term has become more and more diversified, it became extremely difficult for all the sociologists, anthropologists, philosophers, and psychologists to find one commonly accepted definition. If we see the culture also as present in the different segments of society, and in different sub components or look at the historical moments of its morphology, the number of definitions, descriptions, nuances increase again in a significant way. Etymologically, the word culture comes from the Latin word cultura, which for the Romans meant the cultivation of the land. The word is translated as “to cultivate”, “to honour” and refers to the human activity of working the field. From another perspec- tive, for some of our Ancient thinkers, culture appeared as a way of understanding a certain topic, for example philosophy was characterized as the culture of spirit, assumed and developed in a sense that culture represents the cultivation of human values, development and emancipation of human spirit. In the 18th century Voltaire gave it a new sense, namely the cultivation of mind, intellect and human peculiarity.2
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