Marketing |Connecting |Lifestyle Portrait
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MARKETING |CONNECTING |LIFESTYLE PORTRAIT I’m a highly-motivated self starter with over 10+ years of experience in multi- faceted roles including marketing, brand building, strategic events, business development and hospitality. Notably having worked directly for Wayne Gretzky as a key member of Wayne Gretzky Authentic prior to expanding my professional career beyond sports. I hold an innate ability & drive to build long-standing relationships, with a unique vision to connect the dots that have built powerhouse business partnerships that drive revenue and brand exposure. EXPERIENCE Vice President of Partnerships | 2017- 2021 Founding team member of Phat Scooters. Instrumental in creating & building the PHAT LIFESTYLE brand along with community development, partnerships, influencers, events and more. SOW: • Marketing initiatives • Strategic Partnerships Including; PXG, William Murray Golf, JPSE, Discovery Land Co, Wheels UP, to name a few. • Influencer/Celebrity Relations such as; Justin Bieber, Miles Teller, Russell Wilson and more… • Business Development • Event Conceptualization, Logistics & Production • Sales Revenue Exceeding $500K Annually EXPERIENCE Co-CREATOR| 2018 – Present Holiday Classic is an annual two-day luxurious celebrity pro-am held in Paradise Valley, Arizona at Mountain Shadows Resort. Proceeds benefit the Community Cancer Fund and other local children’s charities. • Annual Responsibilities include: • Event Logistics • Celebrity Procurement • Partnerships/Sponsorships • Entertainment • Production • And more… Video: https://youtu.be/gYnPkv0_XFM EXPERIENCE Director of Development & Special Events | 2017 - 2020 High Point Events is dedicated to the creation of custom event experiences and first-class hospitality ranging from Corporate Incentive travel, to major sports marketing events. SOW: Implemented fresh MARKETING strategies to elevate the brand while expanding client base to drive revenue. • RFP’s Events: • Logistics • The Masters • Hospitality • Co-Founded Holiday Classic Clients: • Marketing • US Open Golf • Jaguar / Land Rover North America • Brand Development • Phoenix Open • Audi North America • Client Relations • Incentive Experiences • AVNET • Sponsorship Procurement • Active International • Blue Media • And more… EXPERIENCE NADLANG ENTERPRISES FOUNDER & CEO | 2013 – 2016 A boutique firm specializing in management, special events, relationship cultivation, sponsor procurement, brand management and fundraising. EXAMPLES OF SCOPE OF WORK JERRY BRUCKHEIMER HOCKEY CAMP | 2013 - 2018 | Las Vegas, NV Director of Event Partnerships: • Accommodations, entertainment and daily logistics for all guest’s experience. • Contract negotiation, build relationships with Hotels, & Jerry Bruckheimer Films team members. • Secure annual sponsors, gifting and partnerships including Casamigos Tequila, HYDE, Aria Resort Casino and more. SUPER BOWL 50 | 2016 | San Francisco, CA • Conceptualized and managed all logistics for the Super Bowl party in partnership with John Varvados & Pat Tillman Foundation. • Raised $10,000 for The Pat Tillman Foundation. GRIDIRON CHEF SUPER BOWL XLIX | 2015 | Scottsdale, AZ • Iron Chef style competition between teams of local celebrity chefs, athletes and TV personalities including Beau MacMillan, Brock Osweiler and ESPN’s Samantha Ponder. • Procured sponsorships, in kind donations & managed all event details. • Charitable Partner : The Pat Tillman Foundation EXPERIENCE WAYNE GRETZKY AUTHENTIC | 2005– 2013 Wayne Gretzky’s parent company that managed memorabilia, merchandise and miscellaneous entrepreneurial activities. • Organized details for some appearances and signings; Led new product and brand development; managed all memorabilia and all authentication; Oversaw accounting and budget management; Organized and ran annual foundation event, Wayne Gretzky Fantasy Camp. WAYNE GRETZKY FANTASY CAMP | 2005 – 2013 | Phoenix & Las Vegas Exclusive One week hockey tournament featuring amateurs, NHL Hall of Famers, other celebrities and Wayne Gretzky. Each participant gets the full NHL experience with first class events. • Part of team that coordinated all aspects of the event including contract negotiation, partnership initiatives, creative components and budget. • Organized all lodging, scheduling & miscellaneous logistics for 150 guests, staff & hockey players. • Yearly proceeds averaged $500,000. • Partnered with Bellagio, Breitling, Anheuser-Busch, CCM/Reebok, Warrior Sports, NHL Network & others. PHILANTHROPIC ENVOLVEMENT RICKY BARNES CHARITY PRO-AM | 2011- 2019 | Stockton, CA • Managed PGA Pro Am tournament logistics and sponsor procurement. • Assisted in raising over $100,000 for the Ricky and Suzanne Barnes Foundation annually. LEUKEMIA & LYMPHOMA SOCIETY | 2016 MAN OF THE YEAR FINALIST Ten-week philanthropic initiative that nominates community and business minded RICKY & SUZANNE BARNES FOUNDATION individuals to help raise money and awareness for blood cancer research. • Recruited team to meet weekly and coordinate fundraising efforts and strategies. • Individually raising over $75,000 through donor procurement and events including Be a Match Make a Match. BE A MATCH MAKE A MATCH | 2016 | Scottsdale, AZ Date auction, music and food truck event to raise funds for LLS awareness while recruiting donors for bone marrow registry; raised $16,000. BRAVO Pay Board Advisor | 2015 – 2018 A fintech startup building disruptive payment technologies and a blockchain/cryptocurrency service. • Contribute to promotional and philanthropic events. • Work in interdisciplinary team to determine brand development, marketing strategies and business development CHAMPIONS Ryan Gee: CEO Gee Automotive Wayne Gretzky: NHL Legend Michael Waltrip: Two-Time Daytona 500 Winner Marcus Allen: NFL Hall of Fame Legend Warren Vickers: CEO & Founder High Point Events Les Garland: Co-Founder of MTV, VH1 & other Networks *Contact information can be provided upon request Gary Spitalnik: Co-Founder Wheels UP CONNECT Scan me!.