The TV Player Report a Beta Report Into Online TV Viewing
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The TV Player Report A beta report into online TV viewing Week ending 15th January 2017 Table of contents Page 3 Introduction 4 Frequently asked questions 5 Aggregate on-demand and live viewing by TV player 6 Aggregate on-demand and live viewing by broadcaster group 7 Live streaming channels 9 Top 50 on-demand programmes – last week 10 Top 50 live programmes – last week 11 Top 50 on-demand programmes – last 4 weeks 12 Top 10 on-demand programmes by TV player – last week and 4 weeks 16 Top 10 live programmes by TV player – last week 19 Top 50 on-demand programmes by operating system – last week 22 Top 50 live programmes by operating system – last week 25 Top 50 on-demand programmes by operating system – last 4 weeks 28 Reference section Introduction In an era of constant change, BARB continues to develop its services in response to fragmenting behaviour patterns. Since our launch in 1981, there has been proliferation of platforms, channels and catch-up services. In recent years, more people have started to watch television and video content distributed through the internet. Project Dovetail is at the heart of our development strategy. Its premise is that BARB’s services need to harness the strengths of two complementary data sources. - BARB’s panel of 5,100 homes provides representative viewing information that delivers programme reach, demographic viewing profiles and measurement of viewers per screen. - Device-based data from web servers provides granular evidence of how online TV is being watched. The TV Player Report is the first stage of Project Dovetail. It is a beta report that is based on the first outputs from BARB working with UK television broadcasters to generate data about all content delivered through the internet. This on-going development delivers a census-level dataset that details how different devices are being used to view online TV. Stage 2 of Project Dovetail will integrate this dataset with the outputs that our customers are used to receiving from BARB. We are in the final stages of tendering the contract for this stage. More news will follow on how we will deliver this. Click here to watch a short video that brings Project Dovetail to life. Alternatively, contact [email protected] with any questions. BARB’s TV Player Report - Page 3 Frequently asked questions Click on any of the questions below to get an explanation. What is this report telling me? What does the terminology mean? Which of these numbers are already covered by the BARB panel? How is online viewing data generated? Are the data generated only from BARB panel homes? What is "Average Programme Streams"? Why is the report being published in beta format? Why are some broadcasters' platforms missing from the report? Does the report cover live streaming and on-demand viewing? What is the difference between measuring live streaming and on-demand viewing? Are you reporting on consumption of advertising? Is viewing to downloads included? What period does the report cover? What are Android, Apple iOS and Website players? What proportion of all online viewing does the report account for? Will the report encompass other operating platforms? Does the TV Player Report include viewing through internet-only content platforms? How does the implementation process work? How does the auditing process work? BARB’s TV Player Report - Page 4 Aggregate viewing by TV player (on-demand and live streaming) Week ending 15th January 2017 Total viewing time (minutes) All platforms Android app Apple iOS app Website player TOTAL 1,169,943,496 159,513,636 520,645,626 489,784,234 All TV players Live streaming 364,663,404 45,234,123 153,845,824 165,583,457 On-demand 805,280,092 114,279,513 366,799,803 324,200,776 All 4 Live streaming 15,494,246 1,267,831 5,233,991 8,992,424 On-demand 92,653,276 9,328,966 39,742,775 43,581,535 BBC iPlayer Live streaming 136,136,905 9,744,696 38,795,999 87,596,209 (incl iPlayer Kids) On-demand 510,701,639 74,448,568 208,614,132 227,638,940 ITV Hub Live streaming 35,513,396 6,260,014 17,332,871 11,920,511 and STV Player On-demand 88,484,884 16,331,537 39,044,239 33,109,108 My5 On-demand 15,073,078 - 15,073,078 - S4C Live Streaming 32,410 - - 32,410 Sky Go* Live Streaming 177,486,448 27,961,583 92,482,962 57,041,903 On-demand 94,477,940 13,401,552 62,444,302 18,632,086 UKTV Play On-demand 3,889,274 768,890 1,881,277 1,239,107 * The viewing time given for Sky Go includes viewing to other broadcasters. See the Sky Go column on page 6 for the detailed breakdown. Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report - Page 5 Aggregate viewing by broadcaster group Week ending 15th January 2017 LEGEND: Total viewing time (minutes) A = Android app, I = iOS app, All viewing Own apps Sky Go (A, I, W) BBC iPlayer (A, I, W) W = Website player Total On-demand Live streaming On-demand Live streaming On-demand Live streaming On-demand Live streaming TOTAL 1,169,943,496 805,280,092 364,663,404 200,100,512 51,040,052 94,477,940 177,486,448 510,701,639 136,136,905 BBC 647,169,484 511,077,047 136,092,437 - - 375,408 - 510,701,639 136,092,437 Sky 178,696,110 59,815,731 118,880,380 - - 59,815,731 118,880,380 - - ITV 144,292,044 97,185,020 47,107,024 88,484,884 A, I, W 35,513,396 A, I, W 8,700,135 11,593,629 - - Channel 4 119,477,338 95,161,511 24,315,826 92,653,276 A, I, W 15,494,246 A, I, W 2,508,235 8,821,580 - - Channel 5 25,966,313 18,624,526 7,341,787 15,073,078 I - 3,551,448 7,341,787 - - UKTV 12,113,831 5,316,817 6,797,014 3,889,274 A, I, W - 1,427,544 6,797,014 - - Viacom 11,961,159 7,094,885 4,866,274 - - 7,094,885 4,866,274 - - Fox 6,772,996 1,296,262 5,476,735 - - 1,296,262 5,476,735 - - Disney 6,554,687 6,057,144 497,542 - - 6,057,144 497,542 - - Discovery 5,570,172 1,269,660 4,300,512 - - 1,269,660 4,300,512 - - NBC Universal 4,341,719 702,759 3,638,960 - - 702,759 3,638,960 - - AETN 4,273,178 365,010 3,908,168 - - 365,010 3,908,168 - - Turner 1,723,216 1,214,541 508,674 - - 1,214,541 508,674 - - Star India 855,193 - 855,193 - - - 855,193 - - Vice UK TV Ltd 96,768 96,768 - - - 96,768 - - - S4C 76,878 - 76,878 - 32,410 W - - - 44,468 UTV Ent’t TV 22 22 - - - 22 - - - Not Attributable 2,390 2,390 - - - 2,390 - - - Note: All totals are rounded to the nearest whole minute. Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report - Page 6 Live streaming channels Week ending 15th January 2017 Total viewing time (minutes) Total Own apps BBC iPlayer Sky Go BBC1 91,473,328 - 91,473,328 - Sky Sports 1 76,498,429 - - 76,498,429 ITV 31,800,856 24,471,591 - 7,329,265 BBC2 19,595,422 - 19,595,422 - BBC News 24 17,780,143 - 17,780,143 - Sky Sports 2 14,546,138 - - 14,546,138 Channel 4 11,963,465 7,441,253 - 4,522,212 ITV2 5,788,165 3,752,373 - 2,035,792 Sky Sports News HQ 5,708,778 - - 5,708,778 Channel 5 5,653,018 - - 5,653,018 E4 5,491,139 3,552,882 - 1,938,258 Sky News 4,310,477 - - 4,310,477 FOX 4,306,314 - - 4,306,314 Film4 3,728,352 2,363,819 - 1,364,533 Sky Sports 4 3,514,635 - - 3,514,635 ITVbe 3,502,826 3,064,361 - 438,464 Comedy Central 3,499,331 - - 3,499,331 ITV3 3,414,434 2,748,538 - 665,896 Cbeebies 3,113,360 - 3,113,360 - Sky 1 2,678,446 - - 2,678,446 BBC4 2,576,807 - 2,576,807 - More4 2,145,819 1,149,241 - 996,578 ITV4 2,111,307 1,355,024 - 756,284 CI 2,085,850 - - 2,085,850 Gold 1,960,302 - - 1,960,302 Universal 1,931,943 - - 1,931,943 Dave 1,823,386 - - 1,823,386 Sky Sports 3 1,575,461 - - 1,575,461 Discovery 1,299,762 - - 1,299,762 Sky Living 1,132,782 - - 1,132,782 Sky Cinema Greats 1,012,228 - - 1,012,228 TLC 1,008,510 - - 1,008,510 4 Seven 987,052 987,052 - - CBBC 986,733 - 986,733 - 5 USA 964,327 - - 964,327 Watch 963,165 - - 963,165 E! Entertainment 957,002 - - 957,002 Sky Cinema Action 925,938 - - 925,938 History 859,071 - - 859,071 Star Plus 855,193 - - 855,193 Sky Sports 5 839,315 - - 839,315 Lifetime 813,520 - - 813,520 Good Food 785,035 - - 785,035 MTV 772,896 - - 772,896 Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report - Page 7 Live streaming channels Week ending 15th January 2017 Total viewing time (minutes) Total Own apps BBC iPlayer Sky Go Eurosport UK 763,643 - - 763,643 Syfy 750,015 - - 750,015 5* 724,442 - - 724,442 National Geographic 718,046 - - 718,046 Sky Atlantic 706,785 - - 706,785 Discovery Turbo 689,332 - - 689,332 Sky Cinema Comedy 642,104 - - 642,104 Sky Cinema Showcase 634,773 - - 634,773 Sky Cinema Crime 605,096 - - 605,096 Sky Sports Mix 604,146 - - 604,146 Alibi 548,933 - - 548,933 Sky Cinema Disney 539,608 - - 539,608 BBC Parliament 500,936 - 500,936 - Sky Cinema Sci-Fi/Horror 489,005 - - 489,005 National Geographic Wild 452,375 - - 452,375 Home 449,768 - - 449,768 Sky Cinema Drama & Romance 426,802 - - 426,802 Sky Cinema Select 415,686 - - 415,686 Animal Planet 397,873 - - 397,873 Sky Cinema Premier 351,075 - - 351,075 ITV Encore 333,306 - - 333,306 Nick Jr.