The TV Player Report a Beta Report Into Online TV Viewing

The TV Player Report A beta report into online TV viewing

Week ending 15th January 2017

Table of contents

Page

3 Introduction

4 Frequently asked questions

5 Aggregate on-demand and live viewing by TV player

6 Aggregate on-demand and live viewing by broadcaster group

7 Live streaming channels

9 Top 50 on-demand programmes – last week

10 Top 50 live programmes – last week

11 Top 50 on-demand programmes – last 4 weeks

12 Top 10 on-demand programmes by TV player – last week and 4 weeks

16 Top 10 live programmes by TV player – last week

19 Top 50 on-demand programmes by operating system – last week

22 Top 50 live programmes by operating system – last week

25 Top 50 on-demand programmes by operating system – last 4 weeks

28 Reference section

Introduction

In an era of constant change, BARB continues to develop its services in response to fragmenting behaviour patterns. Since our launch in 1981, there has been proliferation of platforms, channels and catch-up services. In recent years, more people have started to watch television and video content distributed through the internet. Project Dovetail is at the heart of our development strategy. Its premise is that BARB’s services need to harness the strengths of two complementary data sources. - BARB’s panel of 5,100 homes provides representative viewing information that delivers programme reach, demographic viewing profiles and measurement of viewers per screen. - Device-based data from web servers provides granular evidence of how online TV is being watched. The TV Player Report is the first stage of Project Dovetail. It is a beta report that is based on the first outputs from BARB working with UK television broadcasters to generate data about all content delivered through the internet. This on-going development delivers a census-level dataset that details how different devices are being used to view online TV. Stage 2 of Project Dovetail will integrate this dataset with the outputs that our customers are used to receiving from BARB. We are in the final stages of tendering the contract for this stage. More news will follow on how we will deliver this. Click here to watch a short video that brings Project Dovetail to life. Alternatively, contact [email protected] with any questions.

BARB’s TV Player Report - Page 3

Frequently asked questions

Click on any of the questions below to get an explanation.

What is this report telling me? What does the terminology mean? Which of these numbers are already covered by the BARB panel? How is online viewing data generated? Are the data generated only from BARB panel homes? What is "Average Programme Streams"? Why is the report being published in beta format? Why are some broadcasters' platforms missing from the report? Does the report cover live streaming and on-demand viewing? What is the difference between measuring live streaming and on-demand viewing? Are you reporting on consumption of advertising? Is viewing to downloads included? What period does the report cover? What are Android, Apple iOS and Website players? What proportion of all online viewing does the report account for? Will the report encompass other operating platforms? Does the TV Player Report include viewing through internet-only content platforms? How does the implementation process work? How does the auditing process work?

BARB’s TV Player Report - Page 4 Aggregate viewing by TV player (on-demand and live streaming) Week ending 15th January 2017

Total viewing time (minutes) All platforms Android app Apple iOS app Website player TOTAL 1,169,943,496 159,513,636 520,645,626 489,784,234 All TV players Live streaming 364,663,404 45,234,123 153,845,824 165,583,457 On-demand 805,280,092 114,279,513 366,799,803 324,200,776 All 4 Live streaming 15,494,246 1,267,831 5,233,991 8,992,424 On-demand 92,653,276 9,328,966 39,742,775 43,581,535 BBC iPlayer Live streaming 136,136,905 9,744,696 38,795,999 87,596,209 (incl iPlayer Kids) On-demand 510,701,639 74,448,568 208,614,132 227,638,940 ITV Hub Live streaming 35,513,396 6,260,014 17,332,871 11,920,511 and STV Player On-demand 88,484,884 16,331,537 39,044,239 33,109,108 My5 On-demand 15,073,078 - 15,073,078 -

S4C Live Streaming 32,410 - - 32,410 Sky Go* Live Streaming 177,486,448 27,961,583 92,482,962 57,041,903 On-demand 94,477,940 13,401,552 62,444,302 18,632,086

UKTV Play On-demand 3,889,274 768,890 1,881,277 1,239,107

* The viewing time given for Sky Go includes viewing to other broadcasters. See the Sky Go column on page 6 for the detailed breakdown.

Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report - Page 5 Aggregate viewing by broadcaster group Week ending 15th January 2017

LEGEND: Total viewing time (minutes) A = Android app, I = iOS app, All viewing Own apps Sky Go (A, I, W) BBC iPlayer (A, I, W) W = Website player Total On-demand Live streaming On-demand Live streaming On-demand Live streaming On-demand Live streaming TOTAL 1,169,943,496 805,280,092 364,663,404 200,100,512 51,040,052 94,477,940 177,486,448 510,701,639 136,136,905 BBC 647,169,484 511,077,047 136,092,437 - - 375,408 - 510,701,639 136,092,437 Sky 178,696,110 59,815,731 118,880,380 - - 59,815,731 118,880,380 - - ITV 144,292,044 97,185,020 47,107,024 88,484,884 A, I, W 35,513,396 A, I, W 8,700,135 11,593,629 - - Channel 4 119,477,338 95,161,511 24,315,826 92,653,276 A, I, W 15,494,246 A, I, W 2,508,235 8,821,580 - - Channel 5 25,966,313 18,624,526 7,341,787 15,073,078 I - 3,551,448 7,341,787 - - UKTV 12,113,831 5,316,817 6,797,014 3,889,274 A, I, W - 1,427,544 6,797,014 - - Viacom 11,961,159 7,094,885 4,866,274 - - 7,094,885 4,866,274 - - Fox 6,772,996 1,296,262 5,476,735 - - 1,296,262 5,476,735 - - Disney 6,554,687 6,057,144 497,542 - - 6,057,144 497,542 - - Discovery 5,570,172 1,269,660 4,300,512 - - 1,269,660 4,300,512 - - NBC Universal 4,341,719 702,759 3,638,960 - - 702,759 3,638,960 - - AETN 4,273,178 365,010 3,908,168 - - 365,010 3,908,168 - - Turner 1,723,216 1,214,541 508,674 - - 1,214,541 508,674 - - Star India 855,193 - 855,193 - - - 855,193 - - Vice UK TV Ltd 96,768 96,768 - - - 96,768 - - - S4C 76,878 - 76,878 - 32,410 W - - - 44,468 UTV Ent’t TV 22 22 - - - 22 - - - Not Attributable 2,390 2,390 - - - 2,390 - - -

Note: All totals are rounded to the nearest whole minute.

Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report - Page 6 Live streaming channels Week ending 15th January 2017

Total viewing time (minutes)

Total Own apps BBC iPlayer Sky Go BBC1 91,473,328 - 91,473,328 - Sky Sports 1 76,498,429 - - 76,498,429 ITV 31,800,856 24,471,591 - 7,329,265 BBC2 19,595,422 - 19,595,422 - BBC News 24 17,780,143 - 17,780,143 - Sky Sports 2 14,546,138 - - 14,546,138 Channel 4 11,963,465 7,441,253 - 4,522,212 ITV2 5,788,165 3,752,373 - 2,035,792 Sky Sports News HQ 5,708,778 - - 5,708,778 Channel 5 5,653,018 - - 5,653,018 E4 5,491,139 3,552,882 - 1,938,258 Sky News 4,310,477 - - 4,310,477 FOX 4,306,314 - - 4,306,314 Film4 3,728,352 2,363,819 - 1,364,533 Sky Sports 4 3,514,635 - - 3,514,635 ITVbe 3,502,826 3,064,361 - 438,464 Comedy Central 3,499,331 - - 3,499,331 ITV3 3,414,434 2,748,538 - 665,896 Cbeebies 3,113,360 - 3,113,360 - Sky 1 2,678,446 - - 2,678,446 BBC4 2,576,807 - 2,576,807 - More4 2,145,819 1,149,241 - 996,578 ITV4 2,111,307 1,355,024 - 756,284 CI 2,085,850 - - 2,085,850 Gold 1,960,302 - - 1,960,302 Universal 1,931,943 - - 1,931,943 Dave 1,823,386 - - 1,823,386 Sky Sports 3 1,575,461 - - 1,575,461 Discovery 1,299,762 - - 1,299,762 Sky Living 1,132,782 - - 1,132,782 Sky Cinema Greats 1,012,228 - - 1,012,228 TLC 1,008,510 - - 1,008,510 4 Seven 987,052 987,052 - - CBBC 986,733 - 986,733 - 5 USA 964,327 - - 964,327 Watch 963,165 - - 963,165 E! Entertainment 957,002 - - 957,002 Sky Cinema Action 925,938 - - 925,938 History 859,071 - - 859,071 Star Plus 855,193 - - 855,193 Sky Sports 5 839,315 - - 839,315 Lifetime 813,520 - - 813,520 Good Food 785,035 - - 785,035 MTV 772,896 - - 772,896 Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report - Page 7 Live streaming channels Week ending 15th January 2017

Total viewing time (minutes)

Total Own apps BBC iPlayer Sky Go Eurosport UK 763,643 - - 763,643 Syfy 750,015 - - 750,015 5* 724,442 - - 724,442 National Geographic 718,046 - - 718,046 Sky Atlantic 706,785 - - 706,785 Discovery Turbo 689,332 - - 689,332 Sky Cinema Comedy 642,104 - - 642,104 Sky Cinema Showcase 634,773 - - 634,773 Sky Cinema Crime 605,096 - - 605,096 Sky Sports Mix 604,146 - - 604,146 Alibi 548,933 - - 548,933 Sky Cinema Disney 539,608 - - 539,608 BBC Parliament 500,936 - 500,936 - Sky Cinema Sci-Fi/Horror 489,005 - - 489,005 National Geographic Wild 452,375 - - 452,375 Home 449,768 - - 449,768 Sky Cinema Drama & Romance 426,802 - - 426,802 Sky Cinema Select 415,686 - - 415,686 Animal Planet 397,873 - - 397,873 Sky Cinema Premier 351,075 - - 351,075 ITV Encore 333,306 - - 333,306 Nick Jr. 298,581 - - 298,581 Sky Cinema Family 291,554 - - 291,554 Eden 266,426 - - 266,426 Disney Junior 258,529 - - 258,529 Disney Channel 239,013 - - 239,013 Sky Arts 1 230,449 - - 230,449 Cartoon Network 227,600 - - 227,600 Boomerang 188,123 - - 188,123 Nickelodeon 186,175 - - 186,175 CITV 156,037 121,415 - 34,622 Viceland 149,727 - - 149,727 Quest 141,393 - - 141,393 Sky Sports Formula 1 114,784 - - 114,784 Nicktoons 109,291 - - 109,291 Cartoonito 92,951 - - 92,951 S4C 76,878 32,410 44,468 - Real Lives 75,044 - - 75,044 Eurosport2 UK 63 - - 63

This is a continuation of the report on page 7.

Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report - Page 8 Top 50 on-demand programmes Week ending 15th January 2017

Avg Avg Programme TV Player Programme Programme TV Player Programme Streams Streams 1 Sherlock S4E2 BBC A, I, W 499,953 31 First Dates Hotel S1E2 ALL 4 A, I, W 65,479 2 Eastenders S1E5422 BBC A, I, W 326,280 32 Death In Paradise S6E1 BBC A, I, W 61,959 3 Eastenders S1E5421 BBC A, I, W 295,238 33 Bing: Mine BBC A, I, W 59,440 4 Eastenders S1E5423 BBC A, I, W 287,145 34 The Halcyon S1 : Episode 0002 ITV A, I, W 59,309 5 Eastenders S1E5424 BBC A, I, W 271,162 35 Hollyoaks S26E7 ALL 4 A, I, W 58,549 6 Taboo S1E1 BBC A, I, W 248,564 36 Series 5 Preview - The Dumping Ground BBC A, I, W 55,087 7 Silent Witness S2E1 BBC A, I, W 228,224 37 Insert Name Here S2E2 BBC A, I, W 54,891 8 Silent Witness S2E2 BBC A, I, W 204,235 38 Silent Witness S1E2 BBC A, I, W 54,679 9 Not Going Out S8E1 BBC A, I, W 133,772 39 Emmerdale (Series 46) 2017 Episode 7718 ITV A, I, W 54,512 10 Taboo S1E2 BBC A, I, W 133,196 40 Emmerdale (Series 46) 2017 Episode 7721 ITV A, I, W 53,987 11 Death In Paradise S6E2 BBC A, I, W 123,014 41 Emmerdale (Series 46) 2017 Episode 7717 ITV A, I, W 53,926 12 Coronation Street (Series 58) 2017 Episode 9076 ITV A, I, W 119,806 42 Let It Shine S1E1 BBC A, I, W 52,810 13 The Graham Norton Show S20E13 BBC A, I, W 114,630 43 Hollyoaks S26E8 ALL 4 A, I, W 52,320 14 Sherlock S4E1 BBC A, I, W 112,567 44 Hollyoaks S26E6 ALL 4 A, I, W 51,904 15 Hospital S1E1 BBC A, I, W 106,735 45 Emmerdale (Series 46) 2017 Episode 7719 ITV A, I, W 51,768 16 Millie Inbetween S3E6 BBC A, I, W 101,367 46 Emmerdale (Series 46) 2017 Episode 7722 ITV A, I, W 51,121 17 Coronation Street (Series 58) 2017 Episode 9075 ITV A, I, W 98,516 47 Tina & Bobby S1 : Episode 0001 ITV A, I, W 50,077 18 Casualty S31E18 BBC A, I, W 97,736 48 Bing: Lunch BBC A, I, W 50,014 19 The Worst Witch S1E1 BBC A, I, W 97,188 49 Unforgotten (Series 2) Episode 0001 ITV A, I, W 49,532 20 Bringing Sexy Back – Series 3 - Uncle BBC A, I, W 93,361 50 Room 101 S6E1 BBC A, I, W 48,924 21 Coronation Street (Series 58) 2017 Episode 9074 ITV A, I, W 88,789 22 Coronation Street (Series 58) 2017 Episode 9078 ITV A, I, W 84,479 23 Dragons' Den S14E10 BBC A, I, W 84,106 24 Gang Girls BBC A, I, W 83,215 25 Holby City S19E14 BBC A, I, W 80,276 26 Coronation Street (Series 58) 2017 Episode 9077 ITV A, I, W 79,013 27 Third Round - 2016/17 - Fa Cup Catch-Up BBC A, I, W 74,426 28 The Undateables S6E2 ALL 4 A, I, W 73,346 29 Transgender Kids: Who Knows Best? S1E1 BBC A, I, W 71,020 30 Unforgotten (Series 2) Episode 0002 ITV A, I, W 67,041

Only viewing time for audited platforms is included. See page 29. A = Android app, I = iOS app, W = Website player Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. BARB’s TV Player Report Page 9 Top 50 live programmes Week ending 15th January 2017

Avg Avg Channel and Channel and Programme Programme Programme Programme Platform Platform Streams Streams 1 Sherlock 2017-01-15 21:00:30 BBC1/BBC 121,806 26 Ten O'clock News 2017-01-12 22:00:00 BBC1/BBC 21,902 Live Nissan Super Sun/# Man U V Liverpoo 2017-01-15 Sky Sports 27 The Andrew Marr Show 2017-01-15 09:00:30 BBC1/BBC 21,195 2 113,463 15:30:31 1/Sky 28 Death In Paradise 2017-01-12 21:01:09 BBC1/BBC 21,172 3 BBC News 2017-01-15 22:31:05 BBC1/BBC 79,723 29 Weather 2017-01-12 22:43:40 BBC1/BBC 21,135 Live Efl Cup: Southampton V Liverpool 2017-01-11 Sky Sports 30 QI Xl 2017-01-15 23:01:34 BBC2/BBC 20,606 4 69,632 19:29:45 1/Sky 31 Fa Cup 4Th Round Draw 2017-01-09 19:00:00 BBC2/BBC 20,511 Sky Sports 5 Live Efl Cup: Man Utd V Hull 2017-01-10 19:30:00 68,519 32 Question Time 2017-01-12 22:47:45 BBC1/BBC 20,211 1/Sky 33 BBC London News 2017-01-12 22:32:40 BBC1/BBC 20,059 6 Match Of The Day 2017-01-14 22:32:30 BBC1/BBC 62,570 34 Match Of The Day 2017-01-15 07:29:49 BBC1/BBC 19,588 Live Nissan Super Sun/# Ever V Man City/ 2017-01-15 Sky Sports 7 61,616 35 Holby City 2017-01-10 20:01:03 BBC1/BBC 18,659 12:29:58 1/Sky Sky Sports 36 Live Efl: Leeds V Derby 2017-01-13 19:00:02 17,973 8 BBC London News 2017-01-15 22:53:13 BBC1/BBC 53,062 1/Sky 9 Weather 2017-01-15 22:58:14 BBC1/BBC 48,760 37 Still Open All Hours 2017-01-15 20:30:34 BBC1/BBC 17,730 10 Match Of The Day 2 2017-01-15 22:00:40 BBC2/BBC 41,404 38 The Graham Norton Show 2017-01-13 22:38:23 BBC1/BBC 17,221 11 Weather 2017-01-14 22:29:00 BBC1/BBC 37,485 Sky Sports 39 Gillette Soccer Saturday 2017-01-14 15:00:03 16,868 12 Eastenders 2017-01-09 20:00:20 BBC1/BBC 34,195 1/Sky 13 Silent Witness 2017-01-10 21:01:31 BBC1/BBC 32,187 40 BBC London News 2017-01-09 22:31:24 BBC1/BBC 16,324 14 Eastenders 2017-01-12 19:29:07 BBC1/BBC 28,441 41 Coronation Street 2017-01-09 19:31:25 ITV/ITV 15,859 15 Silent Witness 2017-01-09 21:00:37 BBC1/BBC 28,018 42 BBC London News 2017-01-10 22:32:33 BBC1/BBC 15,818 16 The Graham Norton Show 2017-01-15 23:01:35 BBC1/BBC 27,056 43 Casualty 2017-01-14 20:27:01 BBC1/BBC 15,700 17 Eastenders 2017-01-10 19:29:23 BBC1/BBC 27,039 44 Panorama 2017-01-09 20:30:14 BBC1/BBC 15,363 18 BBC News 2017-01-10 19:57:22 BBC1/BBC 26,957 45 Coronation Street 2017-01-09 20:30:10 ITV/ITV 14,768 19 BBC News 2017-01-12 19:59:07 BBC1/BBC 26,345 46 Coronation Street 2017-01-11 19:31:40 ITV/ITV 14,495 20 Eastenders 2017-01-13 20:00:29 BBC1/BBC 26,050 47 Ten O'clock News 2017-01-11 22:00:00 BBC1/BBC 14,276 21 BBC News 2017-01-14 22:15:00 BBC1/BBC 25,948 48 Weather 2017-01-09 22:42:24 BBC1/BBC 13,736 22 Taboo (Drama) 2017-01-14 21:17:02 BBC1/BBC 23,639 49 Weather 2017-01-10 22:43:34 BBC1/BBC 13,551 Sky Sports 23 Live Pl: Spurs V West Brom 2017-01-14 11:29:58 23,022 50 Coronation Street 2017-01-13 19:31:46 ITV/ITV 13,425 1/Sky

24 Ten O'clock News 2017-01-10 22:00:00 BBC1/BBC 22,719 25 Ten O'clock News 2017-01-09 22:00:00 BBC1/BBC 22,693

Only viewing time for audited platforms is included. See page 29. A = Android app, I = iOS app, W = Website player

BARB’s TV Player Report Page 10 Top 50 on-demand programmes 4 weeks ending 15th January 2017

Avg Avg Programme TV Player Programme Programme TV Player Programme Streams Streams 1 Sherlock S4E1 BBC A, I, W 573,381 31 Silent Witness S2E1 BBC A, I, W 228,224 2 Sherlock S4E2 BBC A, I, W 519,502 32 The Witness For The Prosecution S1E1 BBC A, I, W 218,721 3 Eastenders S1E5415 BBC A, I, W 480,561 33 Made In Chelsea S12E11 ALL 4 A, I, W 215,578 4 Outnumbered S1E8 BBC A, I, W 444,847 34 The Great British Bake Off S12E1 BBC A, I, W 214,889 5 Eastenders S1E5417 BBC A, I, W 382,484 35 Death In Paradise S6E1 BBC A, I, W 211,386 6 Eastenders S1E5412 BBC A, I, W 373,578 36 Silent Witness S2E2 BBC A, I, W 204,235 7 Eastenders S1E5411 BBC A, I, W 369,435 37 The Only Way Is Essex (Christmas Special) Part 2 ITV A, I, W 199,167 8 Eastenders S1E5414 BBC A, I, W 365,155 38 Uncle S3E1 BBC A, I, W 198,681 9 Eastenders S1E5413 BBC A, I, W 364,044 39 The Only Way Is Essex (Christmas Special) Part 1 ITV A, I, W 190,837 10 Eastenders S1E5418 BBC A, I, W 361,820 40 The Great British Bake Off S12E2 BBC A, I, W 190,726 11 Taboo S1E1 BBC A, I, W 359,411 41 The Witness For The Prosecution S1E2 BBC A, I, W 184,051 12 Eastenders S1E5409 BBC A, I, W 347,984 42 Last Tango In Halifax S4E1 BBC A, I, W 172,438 13 Eastenders S1E5419 BBC A, I, W 327,595 43 Sex, Drugs & Murder: Life In The Red Light Zone S1E4 BBC A, I, W 169,494 14 Eastenders S1E5422 BBC A, I, W 326,280 44 Casualty S31E16 BBC A, I, W 167,203 15 Eastenders S1E5405 BBC A, I, W 320,202 45 Topsy And Tim: Topsy And Tim's Christmas Eve BBC A, I, W 162,555 16 Eastenders S1E5408 BBC A, I, W 313,794 46 Would I Lie To You? S10 : Series 10: At Christmas BBC A, I, W 153,504 17 Eastenders S1E5406 BBC A, I, W 312,293 47 Jonathan Creek S1E11 BBC A, I, W 152,771 18 Eastenders S1E5407 BBC A, I, W 307,698 48 Series 5 Preview - The Dumping Ground BBC A, I, W 149,397 19 Mrs Brown's Boys S10E1 BBC A, I, W 304,109 49 Casualty S31E17 BBC A, I, W 144,045 20 Eastenders S1E5404 BBC A, I, W 303,082 50 Last Tango In Halifax S4E2 BBC A, I, W 143,339 21 Eastenders S1E5421 BBC A, I, W 295,238 22 Silent Witness S1E1 BBC A, I, W 292,018 23 Eastenders S1E5423 BBC A, I, W 287,145 24 Eastenders S1E5424 BBC A, I, W 271,162 25 Doctor Who S1E60 BBC A, I, W 242,772 26 Call The Midwife S1E10 BBC A, I, W 242,569 27 Silent Witness S1E2 BBC A, I, W 242,058 28 The Apprentice S12E14 BBC A, I, W 241,726 29 Mrs Brown's Boys S10E2 BBC A, I, W 234,573 30 Charlie Brooker's 2016 Wipe S1E1 BBC A, I, W 232,326 Only viewing time for audited platforms is included. See page 29. A = Android app, I = iOS app, W = Website player

Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. BARB’s TV Player Report Page 11 Top 10 on-demand programmes by TV player Week and 4 weeks ending 15th January 2017 All 4 Platforms included: Android app, iOS app, Website player

Average Average Rank Last week Programme Last 4 weeks Programm Streams e Streams 1 The Undateables S6E2 73,346 Made In Chelsea S12E11 215,578 2 First Dates Hotel S1E2 65,479 First Dates S5E22 115,267 3 Hollyoaks S26E7 58,549 Made In Chelsea S12E12 112,701 4 Hollyoaks S26E8 52,320 First Dates Hotel S1E1 94,183 5 Hollyoaks S26E6 51,904 Big Fat Quiz S20E1 92,505 6 Hollyoaks S26E9 48,085 The Undateables S6E1 86,385 7 Hollyoaks S26E10 41,321 A Very British Brothel S2E1 74,368 8 No Offence S2E2 36,159 The Undateables S6E2 73,346 9 First Dates Hotel S1E1 26,563 Hollyoaks S25E256 72,502 10 The Undateables S6E1 25,845 Humans S2E8 72,433

BBC iPlayer (includes iPlayer Kids) Platforms included: Android app, iOS app, Website player

Average Average Rank Last week Programme Last 4 weeks Programm Streams e Streams 1 Sherlock S4E2 499,953 Sherlock S4E1 573,381 2 Eastenders S1E5422 326,280 Sherlock S4E2 519,502 3 Eastenders S1E5421 295,238 Eastenders S1E5415 480,561 4 Eastenders S1E5423 287,145 Outnumbered S1E8 444,847 5 Eastenders S1E5424 271,162 Eastenders S1E5417 382,484 6 Taboo S1E1 248,564 Eastenders S1E5412 373,578 7 Silent Witness S2E1 228,224 Eastenders S1E5411 369,435 8 Silent Witness S2E2 204,235 Eastenders S1E5414 365,155 9 Not Going Out S8E1 133,772 Eastenders S1E5413 364,044 10 Taboo S1E2 133,196 Eastenders S1E5418 361,820

Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. Page 12 Top 10 on-demand programmes by TV player Week and 4 weeks ending 15th January 2017 ITV Hub Platforms included: Android app, iOS app, Website player

Average Average Rank Last week Programme Last 4 weeks Programme Streams Streams 1 Coronation Street (Series 58) 2017 Episode 9076 119,806 The Only Way Is Essex (Christmas Special) Part 2 199,167 2 Coronation Street (Series 58) 2017 Episode 9075 98,516 The Only Way Is Essex (Christmas Special) Part 1 190,837 3 Coronation Street (Series 58) 2017 Episode 9074 88,789 Coronation Street (Series 57) 2016 Episode 90661 136,208 4 Coronation Street (Series 58) 2017 Episode 9078 84,479 Coronation Street (Series 57) 2016 Episode 9066 130,377 5 Coronation Street (Series 58) 2017 Episode 9077 79,013 Coronation Street (Series 57) 2016 Episode 9065 127,953 6 Unforgotten (Series 2) Episode 0002 67,041 Coronation Street (Series 57) 2016 Episode 9064 120,333 7 The Halcyon S1 : Episode 0002 59,309 Coronation Street (Series 58) 2017 Episode 9076 119,806 8 Emmerdale (Series 46) 2017 Episode 7718 54,512 Coronation Street (Series 57) 2016 Episode 9067 111,895 9 Emmerdale (Series 46) 2017 Episode 7721 53,987 Coronation Street (Series 57) 2016 Episode 9063 109,114 10 Emmerdale (Series 46) 2017 Episode 7717 53,926 Coronation Street (Series 58) 2017 Episode 9073 104,704

My5 Platforms included: iOS app

Average Average Rank Last week Programme Last 4 weeks Programme Streams Streams 1 Celebrity Big Brother Episode 13 29,122 Celebrity Big Brother Episode 6 31,494 2 Celebrity Big Brother Episode 14 28,355 Celebrity Big Brother Episode 5 31,323 3 Celebrity Big Brother Episode 8 26,013 Celebrity Big Brother Episode 13 29,122 4 Celebrity Big Brother Episode 7 24,993 Celebrity Big Brother Episode 3 28,378 5 Celebrity Big Brother Episode 9 24,373 Celebrity Big Brother Episode 14 28,355 6 Celebrity Big Brother Episode 10 23,375 Celebrity Big Brother Episode 2 27,663 7 Celebrity Big Brother Episode 11 20,784 Celebrity Big Brother Episode 4 26,914 8 Celebrity Big Brother Episode 12 19,750 Celebrity Big Brother Episode 8 26,013 9 Celebrity Big Brother Episode 6 10,566 Celebrity Big Brother Episode 7 24,993 10 Neighbours Episode 7513 7,560 Celebrity Big Brother Episode 9 24,373

Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. Page 13 Top 10 on-demand programmes by TV player Week and 4 weeks ending 15th January 2017 Sky Go Platforms included: Android app, iOS app, Website player

Average Average Rank Last week Programme Last 4 weeks Programme Streams Streams 1 The Affair S3E7 (Sky) 17,711 Film: Deadpool (Sky) 54,591 2 Delicious S1E3 (Sky) 16,364 Geordie Shore S13E10 (Viacom) 53,054 3 Delicious S1E2 (Sky) 12,421 Film: Zootropolis (Sky) 48,907 4 Film: The Huntsman: Winter's War (Sky) 12,413 Film: How To Be Single (Sky) 43,846 5 Peppa Pig S3E105 (Viacom) 11,660 Geordie Shore S13E9 (Viacom) 42,760 6 Modern Family S8E3 (Sky) 11,207 Film: Captain America: Civil War (Sky) 34,665 7 Modern Family S8E2 (Sky) 10,649 Delicious S1E1 (Sky) 32,633 8 Delicious S1E1 (Sky) 8,637 Film: The Jungle Book (Sky) 29,884 9 Modern Family S8E1 (Sky) 7,746 Peppa Pig S3E105 (Viacom) 27,702 10 Elementary S5E5 (Sky) 7,616 Film: Batman V Superman: Dawn.... (Sky) 27,667

STV Player Platforms included: Website player

Average Average Rank Last week Programme Last 4 weeks Programme Streams Streams 1 Coronation Street (Series 58) 2017 Episode 9076 2,951 In Plain Sight S1 : Episode 0003 5,268 2 Coronation Street (Series 58) 2017 Episode 9075 2,226 In Plain Sight S1 : Episode 0002 3,399 3 Coronation Street (Series 57) 2016 Episode 9076 2,039 Programme Name Not Available 3,175

Coronation Street (Series 57) 2016 Episode 9066: 4 Coronation Street (Series 58) 2017 Episode 9074 2,031 3,046 Part 2

5 Coronation Street (Series 58) 2017 Episode 9077 1,767 Coronation Street (Series 58) 2017 Episode 9076 2,951 6 Coronation Street (Series 58) 2017 Episode 9078 1,703 Coronation Street (Series 57) 2016 Episode 9065 2,909

Coronation Street (Series 57) 2016 Episode 9066: 7 Coronation Street (Series 57) 2016 Episode 9075 1,654 2,723 Part 1

8 Unforgotten (Series 2) Episode 0002 1,519 Coronation Street (Series 57) 2016 Episode 9064 2,703 9 The Halcyon S1 : Episode 0002 1,518 In Plain Sight S1 : Episode 0001 2,701 10 Coronation Street (Series 57) 2016 Episode 9078 1,386 In Plain Sight Episode 0003 2,642

Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. Page 14 Top 10 on-demand programmes by TV player Week and 4 weeks ending 15th January 2017 UKTV Play Platforms included: Website player

Average Average Rank Last week Programme Last 4 weeks Programme Streams Streams 1 Taskmaster S3E1 1,341 Dave Gorman: Modern Life Is Goodish S1E6 4,375 2 The Bill S22E33 1,340 Taskmaster S3E1 2,994 3 Taskmaster S3E2 1,253 Top Gear: Africa Special S1E6 2,964 4 Taskmaster S3E3 1,189 Taskmaster S3E2 2,836 5 The Bill S22E35 1,164 Dave Gorman: Modern Life Is Goodish S1E5 2,647 6 The Bill S22E34 1,115 Taskmaster S3E3 2,626 7 Taskmaster S3E4 1,064 Taskmaster S3E5 2,564 8 Taskmaster S3E5 1,059 Taskmaster S3E4 2,551 9 Taskmaster S1E1 1,025 Taskmaster S1E1 2,348 10 The Bill S22E36 963 Taskmaster S2E1 2,156

Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. Page 15 Top 10 live programmes by TV player Week ending 15th January 2017 All 4 Platforms included: Android app, iOS app, Website player

Channel and Average Rank Programme Name Platform Programme Streams 1 First Dates Hotel 2017-01-09 22:03:19 Channel 4/ALL 4 7,412 2 The Undateables 2017-01-09 21:01:13 Channel 4/ALL 4 6,058 3 Hollyoaks 2017-01-09 18:59:46 E4/ALL 4 4,407 4 Hollyoaks 2017-01-12 18:59:11 E4/ALL 4 4,367 5 Hollyoaks 2017-01-10 18:59:33 E4/ALL 4 4,262 6 Hollyoaks 2017-01-11 18:59:40 E4/ALL 4 4,124 7 Hollyoaks 2017-01-13 18:59:35 E4/ALL 4 3,729 8 Hollyoaks 2017-01-09 18:29:24 Channel 4/ALL 4 3,161 9 Spies 2017-01-12 21:00:38 Channel 4/ALL 4 3,034 10 No Offence 2017-01-11 21:01:29 Channel 4/ALL 4 2,895

BBC iPlayer (includes iPlayer Kids) Platforms included: Android app, iOS app, Website player

Channel and Average Rank Programme Name Platform Programme Streams 1 Sherlock 2017-01-15 21:00:30 BBC1/BBC 121,806 2 BBC News 2017-01-15 22:31:05 BBC1/BBC 79,723 3 Match Of The Day 2017-01-14 22:32:30 BBC1/BBC 62,570 4 BBC London News 2017-01-15 22:53:13 BBC1/BBC 53,062 5 Weather 2017-01-15 22:58:14 BBC1/BBC 48,760 6 Match Of The Day 2 2017-01-15 22:00:40 BBC2/BBC 41,404 7 Weather 2017-01-14 22:29:00 BBC1/BBC 37,485 8 Eastenders 2017-01-09 20:00:20 BBC1/BBC 34,195 9 Silent Witness 2017-01-10 21:01:31 BBC1/BBC 32,187 10 Eastenders 2017-01-12 19:29:07 BBC1/BBC 28,441

Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report Excludes viewing of broadcaster’s content through third-party apps such as Sky Go. Page 16 Top 10 live programmes by TV player Week ending 15th January 2017 ITV Hub Platforms included: Android app, iOS app, Website player

Channel and Average Rank Programme Name Platform Programme Streams 1 Coronation Street 2017-01-09 19:31:25 ITV/ITV 15,859 2 Coronation Street 2017-01-09 20:30:10 ITV/ITV 14,768 3 Coronation Street 2017-01-11 19:31:40 ITV/ITV 14,495 4 Coronation Street 2017-01-13 19:31:46 ITV/ITV 13,425 5 The Voice UK 2017-01-14 19:59:00 ITV/ITV 12,156 6 Emmerdale 2017-01-09 19:00:14 ITV/ITV 10,592 7 Coronation Street 2017-01-13 20:29:00 ITV/ITV 10,357 8 Emmerdale 2017-01-12 19:00:25 ITV/ITV 9,853 9 Emmerdale 2017-01-11 19:00:24 ITV/ITV 9,778 10 Emmerdale 2017-01-12 20:00:20 ITV/ITV 9,136

S4C Platforms included: Website player

Channel and Average Rank Programme Name Platform Programme Streams 1 Sgorio 2017-01-14 17:00:03 S4C/S4C 30 2 Rownd A Rownd 2017-01-10 19:31:04 S4C/S4C 30 3 Byw Celwydd 2017-01-15 21:00:48 S4C/S4C 29 4 Rownd A Rownd 2017-01-12 19:31:20 S4C/S4C 27 5 Darren Drws Nesa 2017-01-12 20:29:52 S4C/S4C 27 6 Pobol Y Cwm 2017-01-12 20:00:28 S4C/S4C 23 7 Pobol Y Cwm 2017-01-10 20:00:49 S4C/S4C 22 8 Pobol Y Cwm 2017-01-11 19:59:23 S4C/S4C 20 9 Pobol Y Cwm 2017-01-09 20:01:31 S4C/S4C 17 10 Gwaith Cartref 2017-01-11 20:27:00 S4C/S4C 17

Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report Excludes viewing of broadcaster’s content through third-party apps such as Sky Go. Page 17 Top 10 live programmes by TV player Week ending 15th January 2017 Sky Go Platforms included: Android app, iOS app

Channel and Average Rank Programme Name Platform Programme Streams 1 Live Nissan Super Sun/# Man U V Liverpoo 2017-01-15 15:30:31 Sky Sports 1/Sky 113,463 2 Live Efl Cup: Southampton V Liverpool 2017-01-11 19:29:45 Sky Sports 1/Sky 69,632 3 Live Efl Cup: Man Utd V Hull 2017-01-10 19:30:00 Sky Sports 1/Sky 68,519 4 Live Nissan Super Sun/# Ever V Man City/ 2017-01-15 12:29:58 Sky Sports 1/Sky 61,616 5 Live Pl: Spurs V West Brom 2017-01-14 11:29:58 Sky Sports 1/Sky 23,022 6 Live Efl: Leeds V Derby 2017-01-13 19:00:02 Sky Sports 1/Sky 17,973 7 Gillette Soccer Saturday 2017-01-14 15:00:03 Sky Sports 1/Sky 16,868 8 Live Odi Cricket: Ind V Eng 2017-01-15 07:30:00 Sky Sports 2/Sky 12,836 9 Live Nfl: Green Bay V Dallas 2017-01-15 20:59:45 Sky Sports 2/Sky 12,196 10 Live Sf: Sevilla V Real Madrid 2017-01-15 19:29:55 Sky Sports 1/Sky 11,658

Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report Excludes viewing of broadcaster’s content through third-party apps such as Sky Go. Page 18 Top 50 on-demand programmes (Android players) Week ending 15th January 2017

Avg Avg Programme TV Player Programme Programme TV Player Programme Streams Streams 1 Eastenders S1E5422 BBC 53,992 31 Series 5 Preview - The Dumping Ground BBC 10,679 2 Eastenders S1E5421 BBC 49,590 32 Bing: Toy Party BBC 10,416 3 Eastenders S1E5423 BBC 48,769 33 Topsy And Tim Series 1 Rainy House BBC 10,268 4 Eastenders S1E5424 BBC 47,168 34 The Graham Norton Show S20E13 BBC 10,078 5 Sherlock S4E2 BBC 39,369 35 Hollyoaks S26E7 ALL 4 9,921 6 Silent Witness S2E1 BBC 26,276 36 Dragons' Den S14E10 BBC 9,624 7 Taboo S1E1 BBC 25,343 37 Emmerdale (Series 46) 2017 Episode 7717 ITV 9,501 8 Silent Witness S2E2 BBC 23,491 38 Emmerdale (Series 46) 2017 Episode 7722 ITV 9,495 9 Coronation Street (Series 58) 2017 Episode 9076 ITV 20,235 39 Tee And Mo Song Time S1E1 BBC 9,462 10 The Worst Witch S1E1 BBC 19,119 40 Emmerdale (Series 46) 2017 Episode 7718 ITV 9,434 11 Millie Inbetween S3E6 BBC 18,785 41 Sherlock S4E1 BBC 9,287 12 Bing: Mine BBC 18,616 42 Emmerdale (Series 46) 2017 Episode 7721 ITV 9,189 13 Not Going Out S8E1 BBC 18,024 43 Emmerdale (Series 46) 2017 Episode 7719 ITV 9,166 14 Casualty S31E18 BBC 16,512 44 Coronation Street (Series 57) 2016 Episode 9076 ITV 9,110 15 Bing: Lunch BBC 15,699 45 Hollyoaks S26E8 ALL 4 8,760 16 Death In Paradise S6E2 BBC 15,645 46 Hollyoaks S26E6 ALL 4 8,496 17 Do You Know?: Cake And Soft Play BBC 14,816 47 Bing: Ice Cream BBC 8,457 18 Taboo S1E2 BBC 14,135 48 Emmerdale (Series 46) 2017 Episode 7720 ITV 8,354 19 Coronation Street (Series 58) 2017 Episode 9075 ITV 14,082 49 Transgender Kids: Who Knows Best? S1E1 BBC 8,315 20 Coronation Street (Series 58) 2017 Episode 9074 ITV 13,565 50 Death In Paradise S6E1 BBC 8,218 21 Holby City S19E14 BBC 13,095 22 Hospital S1E1 BBC 12,750 23 Coronation Street (Series 58) 2017 Episode 9078 ITV 12,556 24 Gang Girls BBC 12,432 25 Bing: Eggy Head BBC 12,146 26 Coronation Street (Series 58) 2017 Episode 9077 ITV 12,074 27 Bing: Woof! BBC 11,882 28 Bringing Sexy Back – Series 3 - Uncle BBC 11,677 29 Tee And Mo Song Time: Are We Ready To Go? BBC 11,156 30 Topsy And Tim Series 2 Birthday Party BBC 10,897

Only viewing time for audited platforms is included. See page 29. Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. BARB’s TV Player Report Page 19 Top 50 on-demand programmes (iOS players) Week ending 15th January 2017

Avg Avg Programme TV Player Programme Programme TV Player Programme Streams Streams 1 Eastenders S1E5422 BBC 152,969 31 Sherlock S4E1 BBC 31,044 2 Eastenders S1E5421 BBC 136,929 32 Hollyoaks S26E6 ALL 4 29,277 3 Eastenders S1E5423 BBC 133,175 33 Hollyoaks S26E8 ALL 4 29,249 4 Sherlock S4E2 BBC 131,990 34 Celebrity Big Brother Episode 13 C5 29,122 5 Eastenders S1E5424 BBC 129,365 35 Celebrity Big Brother Episode 14 C5 28,355 6 Silent Witness S2E1 BBC 96,386 36 Emmerdale (Series 46) 2017 Episode 7718 ITV 27,810 7 Silent Witness S2E2 BBC 86,655 37 Emmerdale (Series 46) 2017 Episode 7721 ITV 27,613 8 Taboo S1E1 BBC 75,308 38 The Halcyon S1 : Episode 0002 ITV 27,398 9 Not Going Out S8E1 BBC 60,385 39 The Undateables S6E2 ALL 4 27,334 10 Coronation Street (Series 58) 2017 Episode 9076 ITV 59,520 40 First Dates Hotel S1E2 ALL 4 27,066 11 Millie Inbetween S3E6 BBC 58,635 41 Hollyoaks S26E9 ALL 4 27,032 12 Death In Paradise S6E2 BBC 51,849 42 Emmerdale (Series 46) 2017 Episode 7717 ITV 26,969 13 Casualty S31E18 BBC 50,396 43 Bing: Lunch BBC 26,844 14 The Worst Witch S1E1 BBC 49,723 44 Death In Paradise S6E1 BBC 26,691 15 Coronation Street (Series 58) 2017 Episode 9075 ITV 48,112 45 Emmerdale (Series 46) 2017 Episode 7722 ITV 26,409 16 Hospital S1E1 BBC 47,781 46 Emmerdale (Series 46) 2017 Episode 7719 ITV 26,272 17 The Graham Norton Show S20E13 BBC 43,968 47 Celebrity Big Brother Episode 8 C5 26,013 18 Coronation Street (Series 58) 2017 Episode 9078 ITV 43,178 48 Tina & Bobby S1 : Episode 0001 ITV 25,965 19 Coronation Street (Series 58) 2017 Episode 9074 ITV 42,267 49 Do You Know?: Cake And Soft Play BBC 25,416 20 Bringing Sexy Back – Series 3 - Uncle BBC 41,507 50 Let It Shine S1E1 BBC 25,376 21 Holby City S19E14 BBC 39,960 22 Taboo S1E2 BBC 39,759 23 Coronation Street (Series 58) 2017 Episode 9077 ITV 39,488 24 Gang Girls BBC 39,467 25 Dragons' Den S14E10 BBC 33,716 26 Hollyoaks S26E7 ALL 4 32,907 27 Unforgotten (Series 2) Episode 0002 ITV 32,156 28 Series 5 Preview - The Dumping Ground BBC 32,043 29 Transgender Kids: Who Knows Best? S1E1 BBC 31,783 30 Bing: Mine BBC 31,625

Only viewing time for audited platforms is included. See page 29. Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. BARB’s TV Player Report Page 20 Top 50 on-demand programmes (Website players) Week ending 15th January 2017

Avg Avg Programme TV Player Programme Programme TV Player Programme Streams Streams 1 Sherlock S4E2 BBC 328,592 31 Death In Paradise S6E1 BBC 27,049 2 Taboo S1E1 BBC 147,913 32 The Halcyon S1 : Episode 0002 ITV 26,593 3 Eastenders S1E5422 BBC 119,318 33 David Bowie: The Last Five Years S1E1 BBC 26,224 4 Eastenders S1E5421 BBC 108,718 34 QI S14E12 BBC 24,849 5 Silent Witness S2E1 BBC 105,561 35 Silent Witness S1E2 BBC 24,580 6 Eastenders S1E5423 BBC 105,200 36 Millie Inbetween S3E6 BBC 23,946 7 Eastenders S1E5424 BBC 94,628 37 Insert Name Here S2E2 BBC 23,852 8 Silent Witness S2E2 BBC 94,088 38 Spy In The Wild S1E1 BBC 23,795 9 Taboo S1E2 BBC 79,301 39 Endeavour (Series 4) Game ITV 22,489 10 Sherlock S4E1 BBC 72,235 40 Thailand: Earth's Tropical Paradise S1E2 BBC 22,099 11 The Graham Norton Show S20E13 BBC 60,583 41 Silent Witness S1E1 BBC 21,722 12 Third Round - 2016/17 - Fa Cup Catch-Up BBC 56,137 42 Unforgotten (Series 2) Episode 0001 ITV 21,582 13 Death In Paradise S6E2 BBC 55,519 43 Italy's Invisible Cities S1E2 BBC 21,268 14 Not Going Out S8E1 BBC 55,363 44 Revolting S1E2 BBC 20,571 15 Hospital S1E1 BBC 46,203 45 Let It Shine S1E1 BBC 20,188 16 The Undateables S6E2 ALL 4 41,241 46 Room 101 S6E1 BBC 19,768 17 Dragons' Den S14E10 BBC 40,765 47 Dinner, I Hardly Knew Her – Series 3 - Uncle BBC 19,487 18 Bringing Sexy Back – Series 3 - Uncle BBC 40,176 48 The Great Interior Design Challenge S4E4 BBC 18,504 19 Coronation Street (Series 58) 2017 Episode 9076 ITV 40,050 49 Tina & Bobby S1 : Episode 0001 ITV 17,984 20 Coronation Street (Series 58) 2017 Episode 9075 ITV 36,321 50 Emmerdale (Series 46) 2017 Episode 7717 ITV 17,454 21 First Dates Hotel S1E2 ALL 4 34,438 22 Coronation Street (Series 58) 2017 Episode 9074 ITV 32,956 23 Gang Girls BBC 31,316 24 Transgender Kids: Who Knows Best? S1E1 BBC 30,921 25 Casualty S31E18 BBC 30,827 26 Coronation Street (Series 58) 2017 Episode 9078 ITV 28,743 27 Unforgotten (Series 2) Episode 0002 ITV 28,735 28 The Worst Witch S1E1 BBC 28,345 29 Coronation Street (Series 58) 2017 Episode 9077 ITV 27,450 30 Holby City S19E14 BBC 27,220

Only viewing time for audited platforms is included. See page 29. Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. BARB’s TV Player Report Page 21 Top 50 live programmes (Android players) Week ending 15th January 2017

Avg Avg Channel and Channel and Programme Programme Programme Programme Platform Platform Streams Streams Live Nissan Super Sun/# Man U V Liverpoo 2017-01- 28 Emmerdale 2017-01-12 19:00:25 ITV/ITV 2,134 1 Sky Sports 1/Sky 16,323 15 15:30:31 29 Emmerdale 2017-01-12 20:00:20 ITV/ITV 2,092 Live Efl Cup: Southampton V Liverpool 2017-01-11 30 Live Odi Cricket: Ind V Eng 2017-01-15 07:30:00 Sky Sports 2/Sky 2,062 2 Sky Sports 1/Sky 11,410 19:29:45 31 Live Efl: Reading V Qpr 2017-01-12 19:30:15 Sky Sports 1/Sky 2,059 3 Live Efl Cup: Man Utd V Hull 2017-01-10 19:30:00 Sky Sports 1/Sky 11,047 32 Coronation Street 2017-01-13 20:29:00 ITV/ITV 2,039 Live Nissan Super Sun/# Ever V Man City/ 2017-01- 4 Sky Sports 1/Sky 8,947 33 BBC London News 2017-01-15 22:53:13 BBC1/BBC 1,989 15 12:29:58 34 Emmerdale 2017-01-10 19:00:24 ITV/ITV 1,987 5 Sherlock 2017-01-15 21:00:30 BBC1/BBC 5,469 35 The Voice UK 2017-01-14 19:59:00 ITV/ITV 1,919 6 Match Of The Day 2017-01-14 22:32:30 BBC1/BBC 5,247 36 Holby City 2017-01-10 20:01:03 BBC1/BBC 1,894 7 Eastenders 2017-01-09 20:00:20 BBC1/BBC 3,906 37 Emmerdale 2017-01-13 19:00:24 ITV/ITV 1,872 8 Match Of The Day 2 2017-01-15 22:00:40 BBC2/BBC 3,662 38 Weather 2017-01-15 22:58:14 BBC1/BBC 1,822 9 Eastenders 2017-01-12 19:29:07 BBC1/BBC 3,286 39 Live Efl: Wolves V Aston Villa 2017-01-14 17:14:56 Sky Sports 1/Sky 1,793 10 Live Efl: Leeds V Derby 2017-01-13 19:00:02 Sky Sports 1/Sky 3,261 40 Question Time 2017-01-12 22:47:45 BBC1/BBC 1,790 11 BBC News 2017-01-12 19:59:07 BBC1/BBC 3,172 41 Death In Paradise 2017-01-12 21:01:09 BBC1/BBC 1,745 12 BBC News 2017-01-10 19:57:22 BBC1/BBC 3,159 42 The Andrew Marr Show 2017-01-15 09:00:30 BBC1/BBC 1,700 13 Eastenders 2017-01-13 20:00:29 BBC1/BBC 3,087 43 QI Xl 2017-01-15 23:01:34 BBC2/BBC 1,688 14 BBC News 2017-01-15 22:31:05 BBC1/BBC 3,054 44 Match Of The Day 2017-01-15 07:29:49 BBC1/BBC 1,677 15 Coronation Street 2017-01-09 19:31:25 ITV/ITV 3,036 45 BBC News 2017-01-14 22:15:00 BBC1/BBC 1,671 16 Eastenders 2017-01-10 19:29:23 BBC1/BBC 3,018 46 Taboo (Drama) 2017-01-14 21:17:02 BBC1/BBC 1,644 17 Coronation Street 2017-01-11 19:31:40 ITV/ITV 2,970 47 Casualty 2017-01-14 20:27:01 BBC1/BBC 1,623 18 Coronation Street 2017-01-09 20:30:10 ITV/ITV 2,891 48 Live Nfl: Green Bay V Dallas 2017-01-15 20:59:45 Sky Sports 2/Sky 1,602 19 Live Pl: Spurs V West Brom 2017-01-14 11:29:58 Sky Sports 1/Sky 2,888 49 Weather 2017-01-12 22:43:40 BBC1/BBC 1,575 20 Weather 2017-01-14 22:29:00 BBC1/BBC 2,642 50 Tina & Bobby 2017-01-13 20:59:48 ITV/ITV 1,483 21 Fa Cup 4Th Round Draw 2017-01-09 19:00:00 BBC2/BBC 2,635 22 Coronation Street 2017-01-13 19:31:46 ITV/ITV 2,525

23 Silent Witness 2017-01-10 21:01:31 BBC1/BBC 2,434 24 Gillette Soccer Saturday 2017-01-14 15:00:03 Sky Sports 1/Sky 2,323 25 Emmerdale 2017-01-09 19:00:14 ITV/ITV 2,245 26 Silent Witness 2017-01-09 21:00:37 BBC1/BBC 2,171 27 Emmerdale 2017-01-11 19:00:24 ITV/ITV 2,163

Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report Page 22 Top 50 live programmes (iOS players) Week ending 15th January 2017

Avg Avg Channel and Channel and Programme Programme Programme Programme Platform Platform Streams Streams Live Nissan Super Sun/# Man U V Liverpoo 2017-01-15 Sky Sports 25 Coronation Street 2017-01-09 20:30:10 ITV/ITV 7,368 1 52,033 15:30:31 1/Sky 26 The Graham Norton Show 2017-01-13 22:38:23 BBC1/BBC 7,288 Sky Sports 27 Question Time 2017-01-12 22:47:45 BBC1/BBC 7,279 2 Live Efl Cup: Man Utd V Hull 2017-01-10 19:30:00 36,614 1/Sky 28 Weather 2017-01-12 22:43:40 BBC1/BBC 7,268 Live Efl Cup: Southampton V Liverpool 2017-01-11 Sky Sports 3 36,607 29 The Andrew Marr Show 2017-01-15 09:00:30 BBC1/BBC 7,228 19:29:45 1/Sky Sky Sports Live Nissan Super Sun/# Ever V Man City/ 2017-01-15 Sky Sports 30 Live Odi Cricket: Ind V Eng 2017-01-15 07:30:00 7,190 4 30,279 2/Sky 12:29:58 1/Sky 31 Death In Paradise 2017-01-12 21:01:09 BBC1/BBC 7,124 5 Sherlock 2017-01-15 21:00:30 BBC1/BBC 22,497 32 Coronation Street 2017-01-11 19:31:40 ITV/ITV 7,117 6 Match Of The Day 2017-01-14 22:32:30 BBC1/BBC 16,811 33 Ten O'clock News 2017-01-12 22:00:00 BBC1/BBC 7,043 7 Eastenders 2017-01-09 20:00:20 BBC1/BBC 14,370 34 Ten O'clock News 2017-01-10 22:00:00 BBC1/BBC 7,033 8 BBC News 2017-01-15 22:31:05 BBC1/BBC 12,380 35 Ten O'clock News 2017-01-09 22:00:00 BBC1/BBC 6,959 9 Silent Witness 2017-01-10 21:01:31 BBC1/BBC 11,865 36 Holby City 2017-01-10 20:01:03 BBC1/BBC 6,897 Sky Sports 10 Live Pl: Spurs V West Brom 2017-01-14 11:29:58 11,648 37 BBC London News 2017-01-12 22:32:40 BBC1/BBC 6,681 1/Sky 38 Coronation Street 2017-01-13 19:31:46 ITV/ITV 6,588 11 Eastenders 2017-01-12 19:29:07 BBC1/BBC 11,466 Sky Sports 39 Live Efl: Reading V Qpr 2017-01-12 19:30:15 6,219 12 Eastenders 2017-01-10 19:29:23 BBC1/BBC 11,344 1/Sky 13 Match Of The Day 2 2017-01-15 22:00:40 BBC2/BBC 11,217 40 Breakfast 2017-01-13 06:00:00 BBC1/BBC 6,100 14 Eastenders 2017-01-13 20:00:29 BBC1/BBC 10,800 Sky Sports 41 Live Nfl: Green Bay V Dallas 2017-01-15 20:59:45 6,029 15 BBC News 2017-01-10 19:57:22 BBC1/BBC 10,334 2/Sky 16 Silent Witness 2017-01-09 21:00:37 BBC1/BBC 10,214 42 Celebrity Big Brother 2017-01-15 21:02:37 Channel 5/Sky 5,959 Sky Sports 17 Live Efl: Leeds V Derby 2017-01-13 19:00:02 9,374 43 Match Of The Day 2017-01-15 07:29:49 BBC1/BBC 5,915 1/Sky 44 Casualty 2017-01-14 20:27:01 BBC1/BBC 5,909 18 BBC News 2017-01-12 19:59:07 BBC1/BBC 9,364 45 Breakfast 2017-01-12 06:00:00 BBC1/BBC 5,761 19 Weather 2017-01-14 22:29:00 BBC1/BBC 8,421 46 Taboo (Drama) 2017-01-14 21:17:02 BBC1/BBC 5,667 Sky Sports 20 Gillette Soccer Saturday 2017-01-14 15:00:03 8,367 47 Breakfast 2017-01-11 06:00:00 BBC1/BBC 5,502 1/Sky 48 BBC News 2017-01-14 22:15:00 BBC1/BBC 5,416 21 Fa Cup 4Th Round Draw 2017-01-09 19:00:00 BBC2/BBC 8,268 49 Breakfast 2017-01-09 06:00:00 BBC1/BBC 5,374 22 BBC London News 2017-01-15 22:53:13 BBC1/BBC 8,229 Sky Sports 23 Coronation Street 2017-01-09 19:31:25 ITV/ITV 7,715 50 Live Efl: Wolves V Aston Villa 2017-01-14 17:14:56 5,323 1/Sky 24 Weather 2017-01-15 22:58:14 BBC1/BBC 7,506

Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report Page 23 Top 50 live programmes (Website players) Week ending 15th January 2017

Avg Avg Channel and Channel and Programme Programme Programme Programme Platform Platform Streams Streams 1 Sherlock 2017-01-15 21:00:30 BBC1/BBC 93,840 28 Weather 2017-01-12 22:43:40 BBC1/BBC 12,292 2 BBC News 2017-01-15 22:31:05 BBC1/BBC 64,288 29 The Andrew Marr Show 2017-01-15 09:00:30 BBC1/BBC 12,266 Live Nissan Super Sun/# Man U V Liverpoo 2017-01-15 Sky Sports 30 Eastenders 2017-01-13 20:00:29 BBC1/BBC 12,161 3 45,105 15:30:31 1/Sky 31 BBC London News 2017-01-12 22:32:40 BBC1/BBC 11,999 4 BBC London News 2017-01-15 22:53:13 BBC1/BBC 42,843 32 Match Of The Day 2017-01-15 07:29:49 BBC1/BBC 11,996 5 Match Of The Day 2017-01-14 22:32:30 BBC1/BBC 40,511 33 Question Time 2017-01-12 22:47:45 BBC1/BBC 11,142 6 Weather 2017-01-15 22:58:14 BBC1/BBC 39,431 34 BBC London News 2017-01-09 22:31:24 BBC1/BBC 10,462 7 Match Of The Day 2 2017-01-15 22:00:40 BBC2/BBC 26,524 35 BBC London News 2017-01-10 22:32:33 BBC1/BBC 10,145 8 Weather 2017-01-14 22:29:00 BBC1/BBC 26,421 36 Holby City 2017-01-10 20:01:03 BBC1/BBC 9,867 Live Nissan Super Sun/# Ever V Man City/ 2017-01-15 Sky Sports 9 22,389 37 Fa Cup 4Th Round Draw 2017-01-09 19:00:00 BBC2/BBC 9,607 12:29:58 1/Sky 38 Panorama 2017-01-09 20:30:14 BBC1/BBC 9,484 10 The Graham Norton Show 2017-01-15 23:01:35 BBC1/BBC 21,933 39 Weather 2017-01-09 22:42:24 BBC1/BBC 8,922 Live Efl Cup: Southampton V Liverpool 2017-01-11 Sky Sports 11 21,614 40 Film: The Ring (2002) 2017-01-15 00:03:29 BBC1/BBC 8,770 19:29:45 1/Sky 41 Weather 2017-01-10 22:43:34 BBC1/BBC 8,727 Sky Sports 12 Live Efl Cup: Man Utd V Hull 2017-01-10 19:30:00 20,857 42 The Graham Norton Show 2017-01-13 22:38:23 BBC1/BBC 8,547 1/Sky Sky Sports 13 BBC News 2017-01-14 22:15:00 BBC1/BBC 18,861 43 Live Pl: Spurs V West Brom 2017-01-14 11:29:58 8,485 1/Sky 14 Silent Witness 2017-01-10 21:01:31 BBC1/BBC 17,887 44 Ten O'clock News 2017-01-11 22:00:00 BBC1/BBC 8,392 15 Taboo (Drama) 2017-01-14 21:17:02 BBC1/BBC 16,327 45 Spy In The Wild 2017-01-12 20:01:42 BBC1/BBC 8,219 16 Eastenders 2017-01-09 20:00:20 BBC1/BBC 15,918 46 Casualty 2017-01-14 20:27:01 BBC1/BBC 8,166 17 Silent Witness 2017-01-09 21:00:37 BBC1/BBC 15,632 47 Room 101 2017-01-13 20:30:55 BBC1/BBC 8,166 18 Ten O'clock News 2017-01-09 22:00:00 BBC1/BBC 14,356 Sky Sports 48 Gary Neville: The Pundit 2017-01-15 19:00:00 8,108 19 Ten O'clock News 2017-01-10 22:00:00 BBC1/BBC 14,339 1/Sky 20 QI Xl 2017-01-15 23:01:34 BBC2/BBC 14,167 49 BBC London News 2017-01-12 18:28:45 BBC1/BBC 8,053 21 BBC News 2017-01-12 19:59:07 BBC1/BBC 13,808 50 Weather 2017-01-13 22:33:43 BBC1/BBC 7,877 22 Still Open All Hours 2017-01-15 20:30:34 BBC1/BBC 13,767 23 Eastenders 2017-01-12 19:29:07 BBC1/BBC 13,687 24 BBC News 2017-01-10 19:57:22 BBC1/BBC 13,463 25 Ten O'clock News 2017-01-12 22:00:00 BBC1/BBC 13,421 26 Eastenders 2017-01-10 19:29:23 BBC1/BBC 12,677 27 Death In Paradise 2017-01-12 21:01:09 BBC1/BBC 12,302 Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report Page 24 Top 50 on-demand programmes (Android players) 4 weeks ending 15th January 2017

Avg Avg Programme TV Player Programme Programme TV Player Programme Streams Streams 1 Eastenders S1E5415 BBC 80,967 31 Topsy And Tim Series 2 Birthday Party BBC 30,904 2 Eastenders S1E5417 BBC 65,140 32 Series 5 Preview - The Dumping Ground BBC 29,803 3 Eastenders S1E5411 BBC 64,351 33 Silent Witness S1E2 BBC 29,452 4 Eastenders S1E5412 BBC 63,846 34 Casualty S31E16 BBC 27,721 5 Eastenders S1E5413 BBC 63,429 35 Sex, Drugs & Murder: Life In The Red Light Zone S1E4 BBC 27,683 6 Eastenders S1E5414 BBC 63,428 36 Death In Paradise S6E1 BBC 27,657 7 Eastenders S1E5418 BBC 61,198 37 Silent Witness S2E1 BBC 26,276 8 Mrs Brown's Boys S10E1 BBC 60,620 38 Millie Inbetween S3E5 BBC 25,882 9 Eastenders S1E5409 BBC 59,759 39 The Great British Bake Off S12E1 BBC 25,384 10 Eastenders S1E5408 BBC 55,811 40 Citizen Khan S5E7 BBC 25,008 11 Eastenders S1E5422 BBC 53,992 41 The Witness For The Prosecution S1E1 BBC 24,981 12 Eastenders S1E5407 BBC 53,863 42 Uncle S3E1 BBC 24,873 13 Eastenders S1E5419 BBC 53,650 43 Casualty S31E17 BBC 24,164 14 Eastenders S1E5405 BBC 53,579 44 Bing: Not Yours BBC 24,036 15 Eastenders S1E5406 BBC 53,435 45 The Apprentice S12E14 BBC 23,540 16 Eastenders S1E5404 BBC 51,256 46 Silent Witness S2E2 BBC 23,491 17 Outnumbered S1E8 BBC 51,050 47 Bing: Cake BBC 23,273 18 Eastenders S1E5421 BBC 49,590 48 Topsy And Tim Series 2 School Shoes BBC 22,617 19 Topsy And Tim: Topsy And Tim's Christmas Eve BBC 49,173 49 The Great British Bake Off S12E2 BBC 22,500 20 Eastenders S1E5423 BBC 48,769 50 Tee And Mo Song Time: Are We Ready To Go? BBC 22,479 21 Eastenders S1E5424 BBC 47,168 22 Sherlock S4E1 BBC 47,054 23 Mrs Brown's Boys S10E2 BBC 44,109 24 Sherlock S4E2 BBC 41,280 25 Bing: Toy Party BBC 40,653 26 Taboo S1E1 BBC 36,823 27 Silent Witness S1E1 BBC 35,673 28 Call The Midwife S1E10 BBC 35,488 29 Doctor Who S1E60 BBC 32,449 30 Bing: Ice Cream BBC 31,032

Only viewing time for audited platforms is included. See page 29. Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. BARB’s TV Player Report Page 25 Top 50 on-demand programmes (iOS players) 4 weeks ending 15th January 2017

Avg Avg Programme TV Player Programme Programme TV Player Programme Streams Streams 1 Eastenders S1E5415 BBC 213,342 31 Silent Witness S2E1 BBC 96,386 2 Outnumbered S1E8 BBC 205,215 32 Made In Chelsea S12E11 ALL 4 95,581 3 Eastenders S1E5412 BBC 176,320 33 Death In Paradise S6E1 BBC 91,063 4 Eastenders S1E5411 BBC 175,105 34 Topsy And Tim: Topsy And Tim's Christmas Eve BBC 90,191 5 Eastenders S1E5413 BBC 171,920 35 The Apprentice S12E14 BBC 89,858 6 Eastenders S1E5414 BBC 170,708 36 Series 5 Preview - The Dumping Ground BBC 89,365 7 Eastenders S1E5417 BBC 169,994 37 Uncle S3E1 BBC 88,770 8 Eastenders S1E5409 BBC 167,082 38 The Witness For The Prosecution S1E1 BBC 86,696 9 Eastenders S1E5418 BBC 165,344 39 Silent Witness S2E2 BBC 86,655 10 Sherlock S4E1 BBC 158,453 40 The Great British Bake Off S12E2 BBC 86,639 11 Eastenders S1E5419 BBC 153,151 41 Casualty S31E16 BBC 86,027 12 Eastenders S1E5422 BBC 152,969 42 Sex, Drugs & Murder: Life In The Red Light Zone S1E4 BBC 80,481 13 Eastenders S1E5405 BBC 152,775 43 Last Tango In Halifax S4E1 BBC 80,437 14 Eastenders S1E5406 BBC 150,105 44 Millie Inbetween S3E5 BBC 78,769 15 Eastenders S1E5408 BBC 149,776 45 Casualty S31E17 BBC 72,788 16 Eastenders S1E5407 BBC 147,584 46 The Witness For The Prosecution S1E2 BBC 72,242 17 Eastenders S1E5404 BBC 145,296 47 Coronation Street (Series 57) 2016 Episode 90661 ITV 70,620 18 Mrs Brown's Boys S10E1 BBC 138,917 48 Doctor Who S1E60 BBC 70,333 19 Sherlock S4E2 BBC 137,727 49 Coronation Street (Series 57) 2016 Episode 9066 ITV 68,354 20 Eastenders S1E5421 BBC 136,929 50 Last Tango In Halifax S4E2 BBC 67,694 21 Eastenders S1E5423 BBC 133,175 22 Eastenders S1E5424 BBC 129,365 23 Silent Witness S1E1 BBC 127,570 24 Call The Midwife S1E10 BBC 119,700 25 Taboo S1E1 BBC 109,081 26 The Only Way Is Essex (Christmas Special) Part 2 ITV 107,521 27 Mrs Brown's Boys S10E2 BBC 105,431 28 Silent Witness S1E2 BBC 105,181 29 The Only Way Is Essex (Christmas Special) Part 1 ITV 104,451 30 The Great British Bake Off S12E1 BBC 98,532

Only viewing time for audited platforms is included. See page 29. Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. BARB’s TV Player Report Page 26 Top 50 on-demand programmes (Website players) 4 weeks ending 15th January 2017

Avg Avg Programme TV Player Programme Programme TV Player Programme Streams Streams 1 Sherlock S4E1 BBC 367,873 31 Eastenders S1E5424 BBC 94,628 2 Sherlock S4E2 BBC 340,493 32 Silent Witness S2E2 BBC 94,088 3 Taboo S1E1 BBC 213,506 33 Death In Paradise S6E1 BBC 92,665 4 Outnumbered S1E8 BBC 188,581 34 The Witness For The Prosecution S1E2 BBC 91,081 5 Eastenders S1E5415 BBC 186,251 35 The Great British Bake Off S12E1 BBC 90,973 6 Charlie Brooker's 2016 Wipe S1E1 BBC 149,587 36 Call The Midwife S1E10 BBC 87,380 7 Eastenders S1E5417 BBC 147,349 37 Uncle S3E1 BBC 85,036 8 Doctor Who S1E60 BBC 139,989 38 Mrs Brown's Boys S10E2 BBC 85,031 9 Eastenders S1E5418 BBC 135,276 39 Jonathan Creek S1E11 BBC 82,567 10 Eastenders S1E5412 BBC 133,411 40 The Great British Bake Off S12E2 BBC 81,586 11 Eastenders S1E5414 BBC 131,019 41 Taboo S1E2 BBC 79,301 12 Eastenders S1E5411 BBC 129,977 42 Planet Earth Ii: Cities BBC 74,378 13 Silent Witness S1E1 BBC 128,774 43 The Only Way Is Essex (Christmas Special) Part 2 ITV 73,715 14 Eastenders S1E5413 BBC 128,694 44 Would I Lie To You? S10 : Series 10: At Christmas BBC 70,511 15 The Apprentice S12E14 BBC 128,327 45 Last Tango In Halifax S4E1 BBC 69,761 16 Eastenders S1E5409 BBC 121,142 46 The Only Way Is Essex (Christmas Special) Part 1 ITV 67,699 17 Eastenders S1E5419 BBC 120,794 47 Masterchef: The Professionals S9E21 BBC 64,128 18 Eastenders S1E5422 BBC 119,318 48 The Graham Norton Show S20E12 BBC 64,040 19 Eastenders S1E5405 BBC 113,847 49 First Dates S5E22 ALL 4 63,262 20 Eastenders S1E5406 BBC 108,752 The Graham Norton Show S20 : Series 20: New Year's 50 BBC 62,749 21 Eastenders S1E5421 BBC 108,718 Eve Show 22 Eastenders S1E5408 BBC 108,206 23 Silent Witness S1E2 BBC 107,424 24 Made In Chelsea S12E11 ALL 4 107,141 25 The Witness For The Prosecution S1E1 BBC 107,043 26 Eastenders S1E5404 BBC 106,528 27 Eastenders S1E5407 BBC 106,250 28 Silent Witness S2E1 BBC 105,561 29 Eastenders S1E5423 BBC 105,200 30 Mrs Brown's Boys S10E1 BBC 104,571

Terminology

BARB’s customers are used to working with data that represents the viewing habits of people. The TV Player Report focuses instead on devices. The core metric for determining the popularity of a programme is Average Programme Streams, which represents the average number of devices that played the programme across its duration. It is analogous to the average audience measure that our customers often use to report programme audiences. Each of these metrics conveys the popularity of a programme, although Average Programme Streams is a measure of device usage rather than a measure of how many people are viewing. We also use the following terminology in the TV Player Report. - Total Viewing Time The total number of minutes that devices have received content (this enables a headline comparison of the volume of delivery through each TV player). - Android Viewing to content that is made available through TV player apps that can be downloaded on tablets and smartphones running the Android operating system. - Apple iOS Viewing to content that is made available through TV player apps that can be downloaded on Apple tablets, smartphones and other handheld devices. - Website player Viewing to content that is made available by broadcasters through their own website (accessible through browsers on multiple devices and operating systems).

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BARB’s TV Player Report Page 28 Reference section

Generating online viewing data

UK television broadcasters are implementing software measurement code within their TV player apps. This software code has been developed by Kantar Media and generates analytics tags each time a device requests content from a TV player. This allows BARB to record the total number of times content is watched and how long each viewing session is. The TV Player Report only includes data for platforms that have successfully completed a number of steps that are necessary for them to be live and reporting. The table below shows current implementation status by TV player. An explanatory note details whether the reported data includes on-demand and/or live streaming for TV players that are live.

Android app Apple iOS app Website player

All 4 OD & Live OD & Live OD & Live BBC iPlayer OD & Live OD & Live OD & Live ITV Player OD & Live OD & Live OD & Live My5 On-demand only S4C Clic Live only

Sky Go OD & Live OD & Live OD & Live STV Player On-demand only On-demand only

UKTV Play On-demand only On-demand only On-demand only

Measurement live & reporting

Measurement being audited/tested

Software code not yet implemented by broadcaster

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BARB’s TV Player Report Page 29 Reference section

Capturing on-demand viewing and live streaming

The delivery of on-demand content and live streaming are separate technical processes within a TV player. Each of these requires distinct coding and auditing. Some TV players make both types of content available, while others only offer one. The intention is to report both forms of content across all TV players in due course. TV players serve on-demand content in such a way that content IDs can be applied to individual programmes. This allows precise reporting of Average Programme Streams. The process of identifying viewing to live channel streams is different. - The software measurement code deployed by BARB can establish when a TV player is being used to watch a live channel stream. It also identifies which channel is being watched live. - To establish which programmes were streamed live requires a process that matches the timestamp of the viewing session with the programme logs for the channel that was tuned to. This is equivalent to a process that BARB has used for many years to attribute our panel members’ viewing to the right programme. BARB is developing the solution to report Average Programme Streams for content that is watched live. We will report the level of live streaming to individual programmes once this is in place. Live streaming is included on page 5 within the viewing time for the TV player that is used by the viewer.

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BARB’s TV Player Report Page 30 Reference section

What is this report telling me? The TV Player Report is the first joint-industry, audited measure of viewing to online TV in the UK. It reports on the consumption of online TV content in TV players controlled by the broadcasters. Data from all users of these players, not just a panel, go into the report. We are also reporting on gross live consumption via online. Which of these numbers are already covered by the BARB panel? Currently BARB only reports online TV viewing when PCs, tablets or smartphones are being cast or projected onto a panel member's TV screen. As such some of the viewing reported in the TV Player Report is currently included in the viewing estimates provided from the BARB panel. Are the data generated only from BARB panel homes? The viewing levels are generated from across the whole population, not just from our nationally representative panel of homes. This census-level approach provides great certainty in overall viewing levels. The viewing data in this report do not represent the number of people that are watching. Instead, the figures are based on device usage. What is "Average Programme Streams"? “Average programme streams” is an industry-agreed metric that indicates the popularity of an online TV programme. It's the total viewing time of a programme on a TV Player by all devices in the reported period, divided by the full length of the programme. It is analogous to the average audience measure that our customers often use to report programme audiences. Each of these metrics conveys the popularity of a programme, although average programme streams is a measure of device usage rather than a measure of how many people are viewing. The average programme streams metric has been ratified by JICWEBS, the industry body responsible for the development of standards in measuring online media performance. Why is the report being published in beta format? We are continuing to make developments that will turn the TV Player Report into an increasingly comprehensive picture of online TV viewing. BARB, with the research agency Kantar, is working with broadcasters to implement the analytics tag into more and more TV player platforms. This has to be done platform by platform. The report will include each platform as soon as its tagging implementation has been independently audited.

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BARB’s TV Player Report Page 31 Reference section

The second area of ongoing development is identifying which programmes are being watched live. The analytics tag can determine when someone has chosen to use a TV player to watch a channel live, although it can't access content IDs that identify which particular programme was on at the time. We therefore report live programmes by matching the timestamp of the viewing session to the programme logs for the channel being viewed. The next intended development is to report an aggregate figure for a programme whether viewed live or on-demand; this requires live programmes to have the same content identifiers as on-demand ones. Why are some platforms missing from the report? Each broadcaster has to schedule the development work in alongside other software development priorities. This means that they are adding platforms over time, and therefore that the report will provide an increasingly comprehensive picture of online TV viewing as time goes on. A number of implementations are currently being audited, which is the final stage of preparation prior to reporting. The table on page 28 shows current progress. BARB will publish data from TV players that have passed an independent audit by ABC. This gives us added reassurance that the analytics are performing as expected and the numbers make sense. Does the report cover live streaming and on-demand viewing? Yes, it is designed to report online minutes for both types of viewing, although the following needs to be considered when reading the report. Firstly, the specific content watched is already identified for on-demand viewing through a system of content IDs. We are able to report which programmes were viewed live by integrating BARB’s comprehensive, as-run programme data logs. Consequently, we can report average programme streams for both live and on-demand viewing. The next step we are working on is to present unified figures; this will be possible when broadcasters make content IDs available in the as-run programme logs. Secondly, some TV players are still developing the ability to deliver data on live streaming. The delivery of on-demand content and live streaming are often separate technical processes within a TV player. Each of these requires distinct coding, implementation and auditing. Are you reporting on consumption of advertising? We are developing this and will report it in due course. Serving and identifying ads on the internet is more complex than programme content, with multiple suppliers and technologies involved. Is viewing to downloads included? Yes, offline viewing of downloaded content can be captured for broadcasters that have enabled this feature in their TV players. When this feature is enabled, the data for offline viewing of downloaded content are retrieved the next time a device goes online.

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BARB’s TV Player Report Page 32 Reference section

What period does the report cover? The report is published on a Wednesday and covers the calendar week that ended ten days previously. It also includes rolling cumulative information for the last four weeks. It is published on the home page of the BARB website (www.barb.co.uk). What are Android, Apple iOS and Website players? These are internet platforms on which broadcasters have developed TV players. The Android figures reflect usage of TV player apps developed for this operating system that is used on a range of tablets and smartphones, while the Apple iOS data cover viewing that takes place on TV player apps developed for use on iPhones, iPads and iPod Touches. Website players are found on broadcaster websites which can be accessed through a variety of browsers on multiple devices and operating systems. What proportion of all online viewing does the report account for? There is no accepted currency that covers all forms of online TV and video. That said, broadcasters' own data suggest that as much as 80% of online TV viewing is covered by Android apps, Apple iOS apps and Website players. Will the report encompass other operating platforms? Yes, we are continuously working to make measurement available for other online distribution platforms, starting with games consoles and Smart TVs. Does the TV Player Report include viewing through internet-only content platforms? The methodology is designed to be inclusive for content distributed through online TV players. BARB has no intention to restrict inclusion in the report to its current channel subscribers. How does the implementation process work? Kantar provides the software code for the analytics tags to broadcasters in an SDK (Software Development Kit). The broadcaster's app development teams implement this code within each of their TV player apps. Having done this, the broadcaster works with Kantar on a series of acceptance tests to ensure that data are being generated in line with BARB's expectations.

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BARB’s TV Player Report Page 33 Reference section

How does the auditing process work? Once the broadcaster and Kantar are satisfied that the software code (SDK) has been implemented properly, the player is ready for audit. During the designated audit period, ABC watches content on appropriate devices and checks that what's reported by the broadcaster aligns with what it expects. It also seeks reassurance that there is no robotic traffic going into the reports, and that the overall numbers claimed for the period can be substantiated by the data supplied. All of this aims to prove that the figures reported make sense and reflect genuine human activity. Once ABC is satisfied with all its tests, the audit is passed and the player goes live for reporting. Once a player is live, random audits are scheduled during the year to ensure that we can still have confidence in the system. A new audit will be commissioned if a broadcaster makes a major update to a player, such that it's effectively a new piece of technology.

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BARB’s TV Player Report Page 34