(Annual) Costs; the Third Vector Presents Cost As a Function of Environment

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(Annual) Costs; the Third Vector Presents Cost As a Function of Environment DOCUMENT RESUME ED 024 286 64 EM 007 013 Cost Study of Educational Media Systems and Their Equipment Components. Volume II, Technical Report. Final Repor t. General Learning Corp., Washington, D.C. Spons Agency-Office of Education (DHEW), Washington, D.C. Bureau of Research. Bureau No- BR- 7-9006 Pub Date Jun 68 Contract- OEC- 1- 7-079006-5139 Note- 334p. EDRS Price MF-S1.25 HC-$16.80 Descriptors- Airborne Television, Capital Outlay (for Fixed Assets), Closed Circuit Television, Dial Access Information Systems,EducationalEnvironment,*EquipmentWilization,*Estimated Costs,Films,Initial Expenses, *Instructional Media, Instructional Technology, Instructional Television, Language Laboratories, Learning Laboratories, *Media Technology, Operating Expenses, Radio, *Technical Reports, Video Tape Recordings A common instrucrionaltask and a set of educational environments are hypothesized for analysis of media cost data.The analytic structure may be conceptulized as a three-dimensional matrix: the first vector separates costs into production, distribution, and reception; the second vector delineates capital (initial) and operating (annual) costs; the third vector presents cost as a function of environment. Per studentequivalentannualcosts are estimatedfor airborne television,InstructionalTelevisionFixed Service(ITFS),satellitetelevision, UHF television, closed circuittelevision,video tape recordings,film,radio, language laboratories, and dial access systems. The appendix analyzes componential and operating costs for five media systems (instructional television, audiovisual media system1 educational radio, learning and language laboratories, dial access), using guidelines established in VolumeI of the study. Estimated costs are presented graphically with price ranges and design considerations. Researchers must examine the possibilities of cost savings in media development and consider the relationship of instructional technology to the educational system, government, and the knowledge industry. (TI) 1/2 11 COST STUDY OF EDUCATIONAL MEDIA SYSTEMS AND THEIR EQUIPMENT COMPONENTS 1:1 Volume II Technical Report 0 Final report Contract OEC 1-7-079006-5139 May 1968 U.S. Department of Health,Education and Welfare 1 Office of Education Bureau of Research aGENERAL LEARNING CORPORATION EDUCATIONAL SERVICES DIVISION U.S. DEPARTMENT OF HEALTH, EDUCATION & WELFARE OFFICE OF EDUCATION THIS DOCUMENT HAS BEEN REPRODUCED EXACTLY ASRECEIVED FROM THE PERSON OR ORGANIZATION ORIGINATING IT.POINTS OF VIEW OR OPINIONS STATED DO NOT NECESSARILY REPRESENT OFFICIAL OFFICE OFEDUCATION POSITION OR POLICY. FINAL REPORT Contract No. OEC-1-7-079006-5139 COST STUDY OF EDUCATIONAL MEDIA SYSTEMS AND THEIR EQUIPMENT COMPONENTS Volume II Technical Report GENERAL LEARNING CORPORATION EDUCATIONAL SERVICES DIVISION 5454 Wisconsin Avenue Washington, D. C.20015 June 1968 The research reported herein was performed pursuant to a contract with the Office of Education, U. S. De- partment of Health, Education, and Welfare. Contrac- tors undertaking such projects under Government sponsorship are encouraged to express freely their w professional judgment in the conduct of the project. Points of view or opinions stated do not, therefore, necessarily represent official Office of Education position or policy. U. S. DEPARTMENT OF HEALTH, EDUCATION, AND WELFARE Office of Education Bureau of Research i" ACKNOWLEDGEMENT The General Learning Corporationwishes to acknowledge the significant contributionsmade by Dr. Michael G. Sovereign, University of Illinois. We also wish to expressour appreciation to Mr. Joseph E. Lynch for his contributionsin the audiovisual cystems area. ii TABLE OF CONTENTS ACKNOWLEDGEMENT ii LIST OF FIGURES vi LIST OF TABLES vii INTRODUCTION 1 SUMMARY OF VOLUME II 2 METHOD 3 Need for a Hypothetical Media System 3 Some Difficulties Encountered in Designing a Hypothetical Media System 4 The Approach Used for This Study 5 Environments Defined 5 Educational Task Defined 7 Cost Structure 11 Cost Structure Model 15 Sources and Use of Cost Data 15 COST ESTIMATES 18 Cost of Each Media System 18 Comparison of Costs 35 COST-SAVING CONSIDERATIONS 47 Utilization of Media Systems 47 Improved Technology for Instructional Media 50 Organization of Educational Systems 50 REGULATORY IMPLICATIONS 53 Electronic Systems 53 Film System 55 CONCLUSIONS 58 Interfaces of Instructional Media Systems with Their Environment 58 Cost Structure of Instructional Media Systems 61 Comparison of Cost of Instructional Media Systems 62 RECOMMENDATIONS FOR FURTHER INVESTIGATION 63 BIBLIOGRAPHY 65 GLOSSARY 77 APPENDIX INTRODUCTION 82 INSTRUCTIONAL TELEVISION MEDIA SYSTEMS 84 Production of Instructional Material for Television MediaSystems 85 Programming Costs 85 Prerecorded Materials 89 Combined Programming Costs 91 Scheduling and Channel Utilization 95 Instructional Television Distribution Systems 96 Airborne Television 97 UHF Broadcast Stations and Microwave Relay 108 Instructional Television Fixed Service 126 Closed-Circuit Instructional Television System 133 Satellite Television System 141 Video Tape Recorder Network 145 Equipment Costs for Television Reception 147 Additional Costs to be Allocated to Production,Distribution, and Reception 152 Initial Planning 152 Administration 153 Research and Evaluation 154 Teacher Training 155 Technical Training 156 Related Materials 157 Instructional Television for the Eastern Megalopolis 157 Community Antenna Television 158 Cost Data Sheets 158 AUDIOVISUAL MEDIA SYSTEM 185 Production 186 Distribution 196 The Auuiovisual Center 196 Functions of Media Center 198 Audiovisual Media Center Staff 200 Equipment 201 Reception 203 Other Costs 205 Cost Data Sheets 206 EDUCATIONAL RADIO 212 Introduction 213 Production 214 Cost of Good Quality Materials 214 Minimum and Maxi-num Costs 216 Prerecorded Materials 216 Existing National Educational Radio Organizations 217 National Programming Source 218 Distribution 223 Multiple Channel-Multiplex Broadcast 223 EDUCASTING Broadcast 224 Cost Analysis of the Radio Distribution System 225 Reception 227 Cost Data Sheets 229 LEARNING & LANGUAGE LABORATORIES 246 Introduction 247 Equipment Descriptions 248 Production 248 Distribution 251 Reception 252 Audiopas sive Systems 252 Audioactive-Compare System 256 Applications of Audiopassive and Audioactive-Compare Systems 256 Elementary School 262 High School 262 College 262 Local 263 City 270 Cost Data Sheets 270 DIAL ACCESS 280 Introduction 281 Audio System in a University Setting 281 System Design 281 Materials Production 283 Distribution 283 Reception 286 Cost Reduction With Dial Access 286 Audio-Video System in a University Setting 288 Audio System In Elementary and Secondary Schools 292 Production 292 Distribution 292 Reception 296 Cost Data Sheets 303 COST SAVING - TECHNOLOGY ADVANCES 310 Candidate Cost Savings and/or Innovative Media Systems 311 Audio Systems 311 Visual Systems 315 Audiovisual Systems 317 Integrated Audiovisual System 318 .111111, awl, ,411111111.11.r"...- LIST OF FIGURES Figure No. Title Page 1 Cost Structure Model 16 2 TV Production Costs 19 3 Per Student Equivalent Annual Cost- Airborne TV 22 4 Per Student Equivalent Annual Cost- ITFS 23 5 Per Student Equivalent Annual Cost- Satellite TV 24 6 Per Student Equivalent Annual Cost- Four-Channel UHF TV 26 7 Per Student Equivalent Annual Cost- Closed-Circuit TV 27 8 Per Student Equivalent Annual Cost- VTR 29 9 Per Student Equivalent Annual Cost- 16MM Film 30 10 Per Student Equivalent Annual Cost- Four-Channel Radio 31 11 Per Student Equivalent Annual Cost- Language Lab 33 12 Per Student Equivalent Annual Cost- Dial Access 34 13 Production Cost Comparison 36 14 Distribution Cost Comparison 38 15 Reception Cost Comparison 41 16 Total Cost Comparison 43 17 Estimated Effect of Number of Channelson Cost - Metropolitan Area 45 18 Estimated Effect of Task Sizeon Cost - Metropolitan Area 46 19 TV Distribution Costs 49 20 Microwave Network 109 21 Transmission Tower Costs 111. 22 Equipment Costs Per Number of Channels 114 23 Microwave Relay Station 118 24 Closed-Circuit Network 135 25 Producer/Distributor Flow 188 26 AV Media Center Flow Chart 199 vi *44". ..1111110..,1.... /14.0*,.... LIST OF TABLES Table No. Title Page 1 High Quality Production Costs 92 2 Minimum Production Costs 93 3 National Programming Source Production Costs 94 4 Aircraft and Flight Component Equipment Costs 99 5 Flight Component Annual Personnel Costs 100 6 Flight Component Annual Supplies and Miscellaneous Costs 102 7 Transmission Component Equipment Costs 103 8 Transmission Component Annual Operating Costs 104 9 Input Component Equipment Costs 105 10 Input Component Annual Operating Costs 105 11 Summary of Equipment Costs for Airborne System 106 12 Summary of Annual Operating Costs for Airborne System 106 13 Broadcast Station Equipment Costs 113 14 Broadcast Station Annual Operating Costs 116 15 Microwave Relay Station Equipment Costs .. 119 16 Microwave Relay Station Anmal Operating Costs Per Mile of Network 121 17 Input Facility Equipment Costs 122 18 Input Facility Annual Operating Costs 122 19 Summary of Equipment Costs for UHF Broadcast Stations and Microwave Relay 123 20 Summary of Operating Costs for UHF Broadcast Stations and Microwave Relay 123 21 FITS Equipment Costs 128 22 ITFS Ammal Operating Costs 128 23 New Higher-Powered ITFS Equipment and Operating Costs 131 24 Annual Closed-Circuit Rates 134 25 Four-Channel Airborne T. V. - State 160 26 Four-Channel Airborne T. V. - Region 161 27 Four-Channel UHF Broadcast T. V. - Local 162 28 Four-Channel
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