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Delegate Prospectus Delegate Prospectus WORKING TOGETHER TO DRIVE TOURISM INTO PERTH AND REGIONAL WA 21–23 September 2015 Crown Perth Presented in partnership by: n o ciatio f We so ste As rn e A tr u s n t e r C a l r i a o t ( i I s n i c V ) “Leading Visitor Centres into the Future” ABOUT THE CONFERENCE In a first for Western Australia, three tourism associations will KEYNOTE SPEAKER join together to present a single, Dr Ric Charlesworth united tourism conference Dr Richard (Ric) Charlesworth is one of the At the end of 2008 Ric Charlesworth was delivering insights and best-known hockey players and coaches in inducted into the Hockey Australia information on critical topics and Australian hockey history. Widely regarded inaugural Hall of Fame and also became issues for the entire industry. as one of Australian sport’s greatest minds the Head Coach of the Australian Men’s From operators to staff, and one of its best coaches, he has shared Hockey team, the Kookaburras. managers to government his innovative coaching techniques with Ric has received numerous awards officials, everyone involved in audiences worldwide. including being named the Confederation the tourism industry is invited Ric is a Doctor of Medicine and a former of Australian Sport’s Coach of the Year in to attend this event to work captain of the Australian Hockey Team, the 1996, 1997 and 2000, the Order of Australia together for a better future for West Australian State Hockey Team and in 1987, and the Western Australia Citizen of the Year Award (2001). the sector. State Cricket Team. He was also a Federal member of parliament for 10 years, before Hear Ric give an insight into his formula for The two-day conference MASTER OF retiring to take up coaching for the establishing a winning culture at the 2015 commences with a Welcome Australian Women’s Hockey Team from WA Tourism Conference. CEREMONIES Cocktail Function on Monday, 1993 until the Sydney 2000 Olympics. followed by a full-day conference The conference will be hosted on Tuesday, September 22 by on Tuesday and a dinner in the well-known Perth media evening. On Wednesday, the personality James Lush. conference splits into three Since the early 90s, James has streams for each of the been working in the media — organisations. producing and presenting TV and radio programs for the The WA Tourism BBC and ITV in the UK and Conference since 2004, for the ABC here will be held on in Australia. An experienced September 21–23 MC, James brings a wealth ion of at Crown Perth. ciat Wes sso te of knowledge to his role A rn e A tr u s n t e r as host to help delegates C a l r i a o t ( i I s n get the most from their i c V conference experience. ) “Leading Visitor Centres into the Future” Speakers and Panellists More than 50 speakers and panellists from across Australia, including Government Ministers, industry leaders and tourism experts. Hon Colin Barnett MLA Hon Dr Kim Hames MLA John O’Sullivan Stephanie Buckland Premier Deputy Premier; Minister for Tourism Tourism Australia, Managing Director Tourism WA, CEO Jesse Desjardins Penny Lipscombe Jessica Quinlan Max Anderson Tourism Australia, Head of Social Director Legislation and Policy, TripAdvisor, Senior Sales Executive Travel Writer, Five Star F*** Ups Department of Commerce Meg Coffey Hon. Alyssa Hayden MLC Simon McGrath Shani Wood Coffey & Tea, Managing Director Parliamentary Secretary to the Deputy Chief Operating Officer, Accor Hotels Director, SWEvents Premier; Minister for Health; Tourism *Speakers subject to change For a full list of speakers and panellists visit www.watourismconference.com.au social events WELCOME COCKTAIL FUNCTION CONFERENCE DINNER Join fellow delegates, invited guests Hosted by Master of Ceremonies and and sponsors for a welcome function GWN7 News presenter Noel Brunning, featuring addresses from The Right the conference dinner will bring Honourable The Lord Mayor Lisa-M. together delegates in a more relaxed Scaffidi and Tourism WA Chair Peter setting for a chance to network and Prendiville. experience an enjoyable evening. The dinner will feature an address by Date: Monday, September 21 Deputy Premier and Minister for Tourism Time: 6pm—8pm Dr Kim Hames MLA, entertainment from Location: Burswood on Swan, Perth band The Amplifiers, as well as 1 Camfield Drive, Burswood the presentation of the GWN7 Top Dress: Smart Casual/Business Tourism Awards. Complimentary for conference Date: Tuesday, September 22 attendees. Time: 6.30pm for pre-dinner drinks Location: Crown, Grand Ballroom 2 Dress: Evening Wear program* PRE-conference EVents TUESDAY, SEPTEMBER 22 Crown Perth Maximise your conference experience by attending additional 8.00am Registrations commence training workshops prior to the main event. 9.00am Introduction by Master of Ceremonies 9.05am Opening address by Premier Colin Barnett Monday, SEPTEMBER 21 9.20am Address by Tourism WA CEO Stephanie Buckland 1.00pm – 5.00pm Training Workshops 9.50am Packaging China Ready^ Successful packaging can reap great rewards for International Marketing^ operators and packagers – a panel of packaging experts share their tips on how to succeed. TripAdvisor – how to maximise your listing^ 10.45am Morning tea Bookeasy – Digital Workshop 11.15am Address by Tourism Australia Managing Director (VCAWA Member Event) John O’Sullivan 11.45am Digital Marketing Part One Tuesday, SEPTEMBER 22 Digital marketing experts share their wisdom on how to take your business to the next level 7.00am The Future of VCAWA Managers’ Forum through digital. (VCAWA Member Event) 12.30pm Lunch 1.30pm Keynote Speaker Dr Ric Charlesworth MONDAY, SEPTEMBER 21 2.30pm Digital Marketing Part Two Burswood on Swan Continuation of previous digital marketing session. 3.30pm Afternoon tea 5.00pm – 6.00pm Registrations open at Crown Perth 4.00pm Address by Accor Hotels COO Simon McGrath 5.00pm TCWA Annual General Meeting 4.20pm Regional Tourism 6.00pm – 8.00pm Welcome Cocktail Function A session focusing on the experience and strategies of different regional agencies when it comes to attracting visitors to places beyond our capital cities. 5.00pm Close of day 6.30pm Conference dinner including GWN7 Top * Subject to change Tourism Awards ^ Not included in conference registration PROGRAM continued Wednesday, SEPTEMBER 23, Crown Perth CARAVAN PARK STREAM TOURISM STREAM VISITOR SERVICING STREAM 9.00am Address by Minister for Regional 9.00am Address by Minister for Regional 9.00am Address by Minister for Regional Development, Terry Redman MLA Development, Terry Redman MLA Development, Terry Redman MLA 9.45am Address by Minister for Environment, 9.45am Address by Minister for Environment, 9.45am Address by Minister for Environment, Albert Jacob MLA Albert Jacob MLA Albert Jacob MLA 10.30am Morning Tea 10.30am Morning Tea 10.30am Morning Tea 11.00am Address from CIAWA CEO 11.00am Address from TCWA CEO Evan Hall 11.00am Visitor Centre Research Results and Simon Glossop Regional Grant Funding Update 11.15am Interstate Marketing Tourism WA, in partnership with Tourism 11.30am Industry Question & Answer Session The latest research and insights into Research Australia, will provide results on interstate marketing strategies and 12.00pm Department of Local Government WA visitor centre research, including an outcomes. Discussing the second part of the update on the Regional Visitor Centre Caravan Park and Camping Ground 12.00pm Battles for the Skies Sustainability Grant Program. Act Review A panel of aviation heavyweights go 11.40am Marketing the i and the Value of head to head and discuss the future 1.00pm Lunch Visitor Centres of the industry in Western Australia. Gain an insight into the research and 2.00pm Department of Commerce 1.00pm Lunch initial concepts of marketing the i Discussing the third part of the Residential Park (Long Stay Tenant) 2.00pm Keynote Speaker: Max Anderson, 12.30pm TripAdvisor for Destinations Act 2006 Review Five Star F*** Ups 1.00pm Lunch 3.00pm National Association 2.45pm Destination Perth 2.00pm Events - What to consider when Caravan Industry Association Australia With new attractions, hotel rooms creating one. Shani Wood, Director, Discussing key industry issues and infrastructure coming to Perth in SWEvents. the near future, representatives from 4.00pm Afternoon tea and AGM Registrations 2.40pm Creating a lasting experience for the several agencies discuss what’s been visitor through well designed 4.30pm CIAWA Annual General Meeting happening and what will happen in merchandise. Featuring Amy Plant the city. 5.30pm CIAWA Post-AGM Function and Mollie Hewitt from FORM. 3.30pm Afternoon tea 3.15pm Scoop Travel Digital Network and 7.30pm Event concludes destination promotion website for 4.00pm Food & Wine As food and wine experiences Visitor Centres become more and more popular, 3.45pm Afternoon Break those in the know share their 4.00pm VCAWA Annual General Meeting thoughts on why food and wine is such an attraction for so many. 5.00pm VCAWA Post-AGM Function 7.00pm Event concludes 4.45pm Event concludes CONFERENCE SPONSORs principal SPONSOR Platinum SPONSOR Gracing the banks of the picturesque Swan River and overlooking the Perth city skyline, Crown Perth is WA’s only fully integrated entertainment resort with two hotels, 32 restaurants and bars, nightclub, 24 hour casino, 2,300 seat theatre, luxurious day spa, resort-style pools, retail outlets, plenty of car-parking and a world-class convention centre with versatile grand ballrooms and break-out areas. Crown Promenade Perth has recently undergone a complete room refurbishment, and each of the hotel’s guest rooms have been redesigned Tourism Western Australia (Tourism WA) is the State Government with a vibrant new colour palette and luxury furnishings, giving corporate agency responsible for promoting Western Australia (WA) as an and leisure travellers a stylish and modern product offering.
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