DOCSLIB.ORG

LATIN AMERICA RIO CARNIVAL Destinations Flying Colours

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
LATIN AMERICA RIO CARNIVAL Destinations Flying Colours LATIN AMERICA RIO CARNIVAL DESTINATIONS Flying colours Laura French heads to Brazil to experience ‘the greatest party on Earth’, aka Rio Carnival @laurafrench121 he samba beat thumps, castle are among the creations Treverberating through that snake their way through the stadium as the audience the first 90-minute parade, as bops and bounces along, feet feather-bedecked dancers dangle stamping, feathers waving, out the sides, foot movements so hands clapping. rapid my eyes can’t keep up. It’s hot, humid and deafeningly Afterwards the second school loud, but the atmosphere is begins, then the third, then the electric: a sea of faces filling the fourth, and so it goes on for 90,000-capacity Sambadrome the following seven-plus hours that was built for this very – energy, sparkle and noise purpose. ramping up with each procession I’m here on a carnival – until the festivities finally tail off package with Tucan Travel, at around 6am. At that point the and we’re about to watch Rio’s remaining stragglers go out to most-anticipated event of the enjoy an after-party. Welcome to year: Sunday night’s parades, Rio Carnival. when six of the city’s elite samba schools compete to be crowned w CARNIVAL BALLS champion. I may have been in Rio for only Soon the 700-metre runway three days, but by this stage is a rainbow of colour, split into I’ve already got used to these blocks of gold, green, silver, pink rather extraordinary scenes. The tur O and blue, made up of twirling previous night I’d found myself ri / LI samba dancers in glittering at the Belmond Copacabana L gri costumes and extravagant floats Palace Ball, the most exclusive the size of double-decker buses. carnival event in Brazil, where NDO NDO A N Giant gold dragons, Cinderella- more than a thousand South er Rio Sambadrome like carriages, a huge pink-and- American celebrities, politicians gold Buddha and a turreted and socialites gather to PICTURE: F 60 travelweekly.co.uk 26 April 2018 26 April 2018 travelweekly.co.uk 61 DESTINATIONS RIO CARNIVAL LATIN AMERICA RIGHT: Samba school parade at the Sambadrome FAR RIGHT: Rio Scenarium restaurant BELOW: Belmond Copacabana Palace Ball dance samba and feast until 7am. a little seedy, so warn clients to be Brigitte Bardot, Gerard Butler and prepared (and advise them to leave Paris Hilton are among those who’ve The blocos (street parties) valuables at home), but the energy been on the guest list in previous see brass bands and and positivity is hard to beat, with years, and to say it’s opulent is an revellers donning all-out fancy-dress understatement: picture lobster, king vocal groups blast out costumes that range from feather prawns and macaroons overflowing samba tunes to crowds headdresses to flesh-baring fairies, from huge tables, live bands spilling of up to a million monkeys to men dressed as bunnies – onto outdoor stages and sequinned and a whole lot of drag. floor-length dresses swishing beneath More than 400 blocos take place ceilings draped with deep red fabric. I across the city, with annual highlights felt like I’d stepped into a scene from including Carmelitas, themed around The Great Gatsby. more casual, low-key affair but it’s still nuns and devils, Cordão do Bola Preta, But with prices starting at around happily authentic, with more locals than where everyone dresses in polka dot, £530 per person, it’s not exactly tourists, and tickets cost a mere £12. and Sargento Pimenta, where a samba cheap. Fortunately there are plenty band plays Beatles tunes with a HOW TO of more affordable alternatives, w STREET PARTIES Brazilian twist. My favourite was Banda SELL including an annual masquerade at It’s not just the glitzy balls and parades da Ipanema, which had us bopping our Book a package the Rio Scenarium. Here, live bands that make up carnival, of course. way past the beach among a crowd of so guests have play traditional Brazilian music across Just as central to the event are the 90,000, singing and clapping along to a guide on a three-floor bar decked out with blocos – moving, sense-overloading classic samba songs like there was no hand to provide antiques, and attendees don feathers, street parties where brass bands and tomorrow, sun streaming down on our advice on the masks and glitter while snacking on vocal groups blast out samba tunes to faces, caipirinhas firmly in hand. best blocos traditional Brazilian plates like bolinhos crowds of up to a million, turning the Catching them at the right place and where to de bacalhau (cod fritters) and beef city into one giant festival for a week. and time involves a bit of planning, so find them, plus empanadas (like mini-pasties). It’s a They’re busy, sweaty and at times suggest clients do some research guaranteed accommodation during Rio’s busiest season. A group also makes it a sociable option for solo travellers, and creates even more atmosphere while cheering along at the Sambadrome. 62 travelweekly.co.uk 26 April 2018 DESTINATIONS RIO CARNIVAL LATIN AMERICA first – though wherever they head LEFT: they’ll likely find a party of some kind, Christ the Redeemer with pop-up stages scattered across the city and Lapa’s main square and BELOW: bars bursting day and night. The Selarón Steps w BEYOND THE FESTIVITIES Even during carnival season, Rio isn’t just about the partying, with plenty of sights to see beyond the fiesta. Among the standouts for me was Christ the Redeemer, the 30m-tall statue which towers over the city from the peak of Corcovado hill, a reminder that Brazil is home to the biggest Catholic population in the world. Equally impressive was Sugarloaf Mountain, the soaring rock which juts up into the sky. Cable cars whizz visitors to the top, with 360-degree views of mist-covered mountains rising spectacle that echoed the sheer represented in one way or another in ripples from a bed of green foliage. vivacity (and talent) seen at the here, and from hectic bloco to ASK THE But most memorable was a visit Sambadrome – and an apt image for high-society ball, extravagant parade EXPERT to Lapa’s Selarón Steps, an outdoor the carnival as a whole. to street-side performance, you’ll find ascent covered in brightly coloured These steps are a place where people something to suit anyone who’s up for mosaic tiles, created by Chilean artist from all walks of life gather: locals from letting their hair down for a week of Jorge Selarón as a “tribute to the the favelas, where samba originated all-out, anything-goes escapism. Marcelo Alvez, Brazilian people”. in the early 20th century; musicians Book it: Tucan Travel’s five-night president, Riotur As we climbed its ceramic slope from Santa Teresa, the bohemian Rio Carnival City Experience costs “Six million we were treated to a mini samba neighbourhood nearby; and tourists from £759, including twin-share people fill the performance by three locals playing from across the world, who come to hotel accommodation with breakfast, streets during drums, including a 10-year-old boy witness this unique celebration. orientation walk and dinner, city tour carnival, and this prancing around with the rapidity and That sense of bringing people and sector 11 Sambadrome ticket. year we welcomed precision only a Brazilian could pull together is exactly what Rio Carnival Flights are extra. 1.5 million tourists, off. It was an impromptu, energetic is about. Every part of society is tucantravel.com up from 1.1 million last year, generating around £714 million for the economy. Carnival facts We don’t want this influx of tourism to w The five-day fiesta officially only be in February, begins on the Friday before Ash though. We want Wednesday and finishes on the to keep it going Tuesday – but it actually goes on for year-round, so more than a week. we’re launching w The 2019 Rio Carnival runs from M O more than 70 C . March 1-6. events over the w More than 30,000 people take part year, from sports to in the Sambadrome parades, spread shelter O music festivals and T across four nights. Sunday and O ph beyond. We’ve got / Monday showcase the city’s elite new infrastructure ER ‘Special Group’ schools, while Friday YF thanks to the R and Saturday are the ‘Access Group’ Olympics in 2016 – a NO parades for those a level down. bru new metro line, K; w Carnival is said to have originated C light railway trains, O in Greece around 520BC as a 70,000 new hotel thanksgiving to the gods, and rooms and lots more was later a day of revelry for the events spaces – so shutterst Romans. It was brought to Brazil by it’s a great time for the Portuguese in the 18th century. tourists to come.” PICTURES: 64 travelweekly.co.uk 26 April 2018.
Load more

Recommended publications
  • Rio Carnival 2016 5-10 February 2016
    Rio Carnival 2016 5-10 February 2016 Optional Activities You will be spending 6 days in Rio with a whole variety of included excursions such as visits to both the Corvocado and the Sugar Loaf mountain, the most iconic sights of the city, and a night at the Sambadrome where you will experience the dazzling display of the top Samba schools - the highlight of Rio Carnival! Dragoman and Imaginative Traveller also offer a few optional excursions that you may wish to take part in. Details of the optional activities available are found below. Please note these can only be arranged by pre-booking direct with the Dragoman sales team or through your agent. In order to guarantee availability, please book by 1 December 2015. We may be able to consider requests for activities after this date but will not be able to guarantee availability. Optional ACTIVITIES: Sambadrome Upgrade To Sector 11 Seating When: Sunday 7 February, 18:00hrs until Monday morning Code: SECTOR11-16 Cost per person including ticket for sector 11, Metro tickets and guiding services GBP EUR USD 150 193 254 The Sambadrome is the venue where the main parade of the carnival takes CAD AUD NZD place; essentially it is a long avenue that is lined with spectator viewing areas and only the best Samba schools will parade here. The different spectator 275 283 313 areas are divided into sectors, priced according to the view that they offer. The diagram above shows where the different sectors are located. On Sunday night we include a ticket to sector 13, the most lively of the sectors, but you can choose to upgrade to sector 11, which is right on the edge of the runway and therefore offering much closer views of the costumes and dancing.
    [Show full text]
  • Market Access Guide – Brazil 2020 – Table of Contents 01
    Market Access Guide – Brazil 2020 – Table of Contents 01. COUNTRY OVERVIEW ....................................................................................................................................... 3 02. BRAZILIAN RECORDED MUSIC MARKET .................................................................................................... 5 THE MAJORS .......................................................................................................................................................... 1 INTERVIEW WITH PAULO JUNQUEIRO, PRESIDENT, SONY MUSIC BRASIL ................................ 10 THE INDEPENDENTS ........................................................................................................................................ 11 CHART SERVICES ................................................................................................................................................. 1 03. POPULAR BRAZILIAN MUSIC - GENRES ...................................................................................................... 1 GOSPEL .................................................................................................................................................................. 16 FUNK ...................................................................................................................................................................... 20 SERTANEJA ..........................................................................................................................................................
    [Show full text]
  • Carnival Is Celebrated in Many Parts of the World, but Brazil Is Usually Thought of As the Country with the Most Exuberant and Exciting Carnival Celebrations
    Embratur Carnival: come and be transported to the amazing party that is carnival in Brazil. Carnival is celebrated in many parts of the world, but Brazil is usually thought of as the country with the most exuberant and exciting carnival celebrations. The celebration originated in the Catholic countries of Europe as a party before the coming of Lent – the forty days Christ spent in the wilderness. It was traditional for the celebrations to end on Ash Wednesday when people then respected the period of abstinence for forty days. The term ‘carnival’ is thought to have originated from the Latin ‘carne levare’, meaning ‘to remove meat’, as eating meat would have been prohibited during Lent. Nowadays carnival is not seen as a religious celebration but more of a street party with lots of music and dancing. The annual carnival celebrations take place between the Saturday and the Tuesday that precede Ash Wednesday. Erika Tambk Embratur CARNIVAL DOLLS, OLINDA BOY AT SAMBODROME, RIO DE JANEIRO Fact Sheet 8. Brazil and Carnival 1 Celebrations for carnival vary throughout the world and in Brazil too there are regional differences. The most famous Brazilian carnivals are held in Rio de Janeiro and Salvador. In fact, the Guinness Book of Records maintains that the Salvador carnival is the biggest street party in the world! 8.1 Street Carnival Carnival is celebrated in a variety of styles throughout Brazil. Olinda, a small colonial town close to Recife, closes all its streets to traffic and musicians playing their local music, the ‘frevo’, turn the whole town into a party.
    [Show full text]
  • Brazilian Middle-Class Music: Tradition, Hibridity and Community in the Development of Mpb
    5* ', m ‘ )T‘ LIBRARY (7 Michigan State 9m University This is to certify that the thesis entitled BRAZILIAN MIDDLE-CLASS MUSIC: TRADITION, HIBRIDITY AND COMMUNITY IN THE DEVELOPMENT OF MPB presented by LUCIANO SIMOES SILVA has been accepted towards fulfillment of the requirements for the Master of degree in College of Music Arts ,4/2, 2" _ ‘ . ,_ Major Professor’s Signatufe 4/ ,I / ‘/ " / -’ 25w 2,7 - / Date MSU is an afflnnative-action. equal—opportunity employer 3--u-o-n-—-----u--.-.-n—n-I-I-I--.-—.-... PLACE IN RETURN BOX to remove this checkout from your record. To AVOID FINES return on or before date due. MAY BE RECALLED with earlier due date if requested. DATE DUE DATE DUE DATE DUE 5/08 K:lProj/Acc&Pres/ClRC/DateDue.indd BRAZILIAN MIDDLE-CLASS MUSIC: TRADITION, HIBRIDITY AND COMMUNITY IN THE DEVELOPMENT OF MPB By Luciano Simoes Silva A THESIS Submitted to Michigan State University in partial fulfillment of the requirements for the degree of MASTER OF ARTS College of Music 2008 ABSTRACT BRAZILIAN MIDDLE-CLASS MUSIC: TRADITION, HYBRIDITY AND COMMUNITY IN THE DEVELOPMENT OF MPB By Luciano Simoes Silva The Brazilian musical genre known as MPB was created in the late-1950s by members of the rising Brazilian middle class. In this thesis I will argue that MPB has been for fifiy years the cultural form par excellence of the urban and educated Brazilian middle class. The intersection of Nestor Garcia Canclini’s theory of hybrid cultures, Erie Hobsbawm and Terence Ranger’s theory of invented traditions, and Benedict Anderson’s theory of imagined communities will provide an interpretative framework within which the development of MPB and its interaction with the middle class can be more clearly and fully understood.
    [Show full text]
  • Popular Culture Imaginings of the Mulatta: Constructing Race, Gender
    Popular Culture Imaginings of the Mulatta: Constructing Race, Gender, Sexuality, and Nation in the United States and Brazil A DISSERTATION SUBMITTED TO THE FACULTY OF THE GRADUATE SCHOOL OF THE UNIVERSITY OF MINNESOTA BY Jasmine Mitchell IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF DOCTOR OF PHILOSOPHY Bianet Castellanos, Co-adviser Erika Lee, Co-adviser AUGUST 2013 © Jasmine Mitchell 2013 Acknowledgements This dissertation would have been impossible without a community of support. There are many numerous colleagues, family, friends, and mentors that have guided ths intellectual and personal process. I would first like to acknowledge my dissertation committee for their patience, enthusiasm, and encouragement while I was in Minneapolis, New York, São Paulo, and everywhere in between. I am thankful for the research and methodological expertise they contributed as I wrote on race, gender, sexuality, and popular culture through an interdisciplinary and hemispheric approach. Special gratitude is owed to my co-advisors, Dr. Bianet Castellanos and Dr. Erika Lee for their guidance, commitment, and willingness to read and provide feedback on multiple drafts of dissertation chapters and applications for various grants and fellowships to support this research. Their wisdom, encouragement, and advice for not only this dissertation, but also publications, job searches, and personal affairs were essential to my success. Bianet and Erika pushed me to rethink the concepts used within the dissertation, and make more persuasive and clearer arguments. I am also grateful to my other committee members, Dr. Fernando Arenas, Dr. Jigna Desai, and Dr. Roderick Ferguson, whose advice and intellectual challenges have been invaluable to me.
    [Show full text]
  • A Journey in Peru, Argentina, and Brazil Itinerary
    Palace Tours 12000 Biscayne Blvd. #107 Miami FL 33181 USA 800-724-5120 / 786-408-0610 Call Us 1-800-724-5120 Best of South America: A Journey in Peru, Argentina, and Brazil Also known as The Kingdom of the Sun, Peru is one of the most representative countries of Latin America due to the mix of native Indian, Afro American and European cultures. Peru is a country where the traditional customs have transcended through the years and they are the base for the current way of life. The contrast produced because of the different landscapes and people is the reason why Peru is a country so interesting for you to visit. The City of Kings was once the scenario of the war against the Spanish conquerors, who came in a ruthless search for the gold that was hidden somewhere in Peru. However, their most wanted treasure was the Lost City of the Incas: Machu Picchu, which they never found. Argentina is the second biggest state of South America, it has a surface of 2.8 million square kilometers. The country has 33 million inhabitants and nearly half of them live in the surroundings of Buenos Aires, one of the most cosmopolitan cities of the world. Argentina is a fascinating land of contrasts where the exceptional is almost commonplace. It’s home to an abundant wildlife, enjoys a unique culture, and delights in an astonishing variety of landscapes from tropical rain forest in the north to the remote vastness of the Antarctic in the South. Three big landscapes form the country: the Andes in the west, the northern and western flatland as well as the wide plains of Patagonia in the South.
    [Show full text]
  • Contemporary Carioca: Technologies of Mixing in A
    Con tempo C o n t e m p o r a r y raryC a r i o c a Cari oca ontemporary CCarioca Technologies of Mixing in a Brazilian Music Scene Frederick Moehn Duke University Press Durham anD LonDon 2012 © 2012 Duke University Press All rights reserved. Printed in the United States of America on acid-free paper ♾ Designed by Kristina Kachele Typeset in Quadraat and Ostrich Sans by Tseng Information Systems, Inc. Library of Congress Cataloging- in- Publication Data appear on the last printed page of this book. Duke University Press gratefully acknowledges the support of Stony Brook University, which provided funds toward the publication of this book. For Brazil’s musical alchemists ontents Illustrations ix C Preface xi Acknowledgments xxiii Introduction 1 1 Marcos Suzano: A Carioca Blade Runner 25 2 Lenine: Pernambuco Speaking to the World 55 3 Pedro Luís and The Wall: Tupy Astronauts 92 4 Fernanda Abreu: Garota Carioca 130 5 Paulinho Moska: Difference and Repetition 167 6 On Cannibals and Chameleons 204 Appendix 1: About the Interviews, with a List of Interviews Cited 211 Appendix 2: Introductory Aspects of Marcos Suzano’s Pandeiro Method 215 Notes 219 References 245 Discography 267 Index 269 llustrations Map of Rio de Janeiro with inset of the South Zone 6 1 “mpb: Engajamento ou alienação?” debate invitation xii 2 Marcos Suzano’s favorite pandeiro (underside) 29 I 3 Marcos Suzano demonstrating his pandeiro and electronic foot pedal effects setup 34 4 A common basic samba pattern on pandeiro 48 5 One of Marcos Suzano’s pandeiro patterns 49 6 Marcos
    [Show full text]
  • Da Oficialização Ao Sambódromo: Um Estudo Sobre As Escolas De Samba De São Paulo (1968- 1996)
    UNIVERSIDADE DE SÃO PAULO FACULDADE DE FILOSOFIA, LETRAS E CIÊNCIAS HUMANAS DEPARTAMENTO DE HISTÓRIA PROGRAMA DE PÓS-GRADUAÇÃO EM HISTÓRIA SOCIAL BRUNO SANCHES BARONETTI VERSÃO CORRIGIDA São Paulo 2013 2 UNIVERSIDADE DE SÃO PAULO FACULDADE DE FILOSOFIA, LETRAS E CIÊNCIAS HUMANAS DEPARTAMENTO DE HISTÓRIA PROGRAMA DE PÓS-GRADUAÇÃO EM HISTÓRIA SOCIAL BRUNO SANCHES BARONETTI Da Oficialização ao Sambódromo: Um estudo sobre as escolas de samba de São Paulo (1968- 1996). Dissertação apresentada ao Programa de Pós-Graduação em História Social, da Faculdade de Filosofia, Letras e Ciências Humanas, da Universidade de São Paulo, como requisito para a obtenção do título de Mestre em História. Orientador: Prof. Dr. Maurício Cardoso. VERSÃO CORRIGIDA São Paulo 2013 2 3 Autorizo a reprodução e divulgação total ou parcial deste trabalho, por qualquer meio convencional ou eletrônico, para fins de estudo e pesquisa, desde que seja citada a fonte. Catalogação da publicação BARONETTI, BRUNO SANCHES. Da Oficialização ao Sambódromo: Um estudo sobre as escolas de samba de São Paulo (1968-1996)/ Bruno Sanches Baronetti; orientador Maurício Cardoso. – São Paulo, 2013. 397 f; Dissertação (Mestrado) – Universidade de São Paulo, 2013. 1. Carnaval; 2. Escolas de Samba; 3. Samba; 4. Cidade de São Paulo; 5. História Oral. 3 4 Para Marcos dos Santos, Gabi, Dona China, Mestre Divino, Osvaldinho da Cuíca e Álvaro Casado, que viveram esta História. 4 5 Samba-Enredo Camisa Verde e Branco (1982) Achei uma bola de ferro Preso a elos de corrente Tinha um osso de canela Deu
    [Show full text]
  • The Diagnostic Testing for HIV Among Carnival Participants
    ORIGINALES The diagnostic testing for HIV among carnival participants A realização do teste diagnóstico para o HIV entre os participantes do carnaval La realización del test diagnóstico del VIH entre los participantes del carnaval Márcio Tadeu Ribeiro Francisco1 Vinícius Rodrigues Fernandes da Fonte2 Carina D’Onofrio Prince Pinheiro3 Monyque Évelyn dos Santos Silva4 Thelma Spindola5 Dalmo Valério Machado de Lima6 1 Nurse PhD in Public Health. Associate Professor of the Faculty of Nursing of the State University of Rio de Janeiro and Coordinator of the Nursing Graduation Course of the Veiga de Almeida University. Rio de Janeiro - RJ, Brazil. [email protected] 2 Nurse Master's Degree in Nursing from the Faculty of Nursing of the State University of Rio de Janeiro. Rio de Janeiro - RJ, Brazil. 3 Nurse from the Veiga de Almeida University. Rio de Janeiro - RJ, Brazil. 4 Nurse Master in Cardiovascular Sciences. Professor at the Veiga de Almeida University. Rio de Janeiro - RJ, Brazil. 5 Nurse PhD in Nursing. Associate Professor of the Faculty of Nursing of the State University of Rio de Janeiro. Rio de Janeiro - RJ, Brazil. 6 Nurse. PhD in Nursing. Adjunct Professor of the School of Nursing Aurora de Afonso Costa Fluminense Federal University. Niterói - RJ, Brazil. http://dx.doi.org/10.6018/eglobal.18.1.306001 Received: 8/10/2017 Accepted: 13/12/2017 ABSTRACT: Objective: To identify the adherence and describe the factors associated with the realization of HIV testing among carnival participants. Method: Cross-sectional study with 557 participants. Data were collected using a questionnaire. A descriptive analysis was performed and a chi-square test was used, with a significance level of 95%.
    [Show full text]
  • Temas Carnaval F2
    CARNIVAL: THE RITE AND ITS TIME Maria Laura Viveiros de Castro Cavalcanti Anthropologist of the Institute of Philosophy and Social Sciences of the Federal University of Rio de Janeiro (UFRJ). 50 51 razilian culture is home to treasures of rare creativity focus on one aspect of carnival, the escolas de samba, or and extraordinary beauty, among these its popular samba schools. First appearing in Rio at the end of the 1920s, Bcelebrations. In our country, the passing of every the samba schools disseminated throughout the country as year is punctuated by a wide and heterogeneous array of the 20th century progressed. Then, as now, they carried the commemorations, each of which, in its own way, dialogues reputation of Brazil’s carnival to the outside world. The festive with values that are at once sacred and profane, cosmopolitan parades deliver an annual flux of tourists to the city, which and local, commercial and sentimental. They are a mixture then serves as a port of entry to other parts of the country. of religious devotions and business, dance and music, At the same time, Brazilian-style carnival merrymaking has arts and crafts, traditions and mass culture. They involve extended to countries as diverse as Japan, Sweden and the rich and poor, whites, mulattos, caboclos (mestizos), afro- United States. A closer examination of the cultural and descendents blacks, different ethnic and social groups. anthropological dimensions of this internationally renowned While the celebrations certainly do not resolve conflicts and celebration is certainly in order. inequalities, they do express a collective face that may be I.
    [Show full text]
  • Samba Schools Management: a Historical Approach
    International Proceedings of Economics Development and Research IPEDR vol.85 (2015) © (2015) IACSIT Press, Singapore Samba Schools Management: A Historical Approach Luiz Antonio C. Lopes 1 and Rani A. Juliano 2 1 Department of Entrepreneurship – Fluminense Federal University, Niteroi, RJ, Brazil 2 Accounting Course – Fluminense Federal University, Niteroi, RJ, Brazil Abstract. The parade of Samba Schools of Rio de Janeiro is a cultural event that has enormous economic and social importance for the local and national tourism economy. For the event to continue important, the samba schools need to innovate according to the political and economic context. From the first groups formed to celebrate the carnival to modern shows of today, the samba schools had different ways of fundraising, from the patronage of gambling bankers to the sponsored plots. The evolution of the samba school affected the way they are organized and managed. This study aims to evaluate the historical evolution of the samba schools as organizations that nowadays require strategic marketing and financial direction. Keywords: samba schools, fundraising, management, marketing 1. Introduction The Rio Carnival and especially the parades of the Samba Schools are events of great importance and large audience. Both are studied by different areas of knowledge, such as sociology, history, etc. However, it is also important for other areas such as economics and business management, since it generates income and employment and requires organizational effort for its realization. Thus, this study aimed to discuss the organization of parades and samba schools, from its historical evolution, especially in light of the ways to raise funds to finance the Carnival projects.
    [Show full text]
  • “Turning Garbage Into Luxury”: the Materiality in Practices of the Carnival Production
    ARTICLES “Turning garbage into luxury”: the materiality in practices of the carnival production Ana Carolina Júlio 1,† 1 Universidade Federal do Espirito Santo, Vitória, ES, Brazil César Tureta 2,Ω 2 Universidade Federal do Espirito Santo, Vitória, ES, Brazil ABSTRACT This paper analyzes the organization of the carnival production of a samba school. Specifically, we investigate the effort to balance the demand for luxury and the scarcity of resources. To understand these phenomena, we use Schatzki’s epistemology of practice. This is a qualitative research that resorts to participant observation, in-depth interviews and documentary research. The findings revealed that the practice of material reuse is incorporated in the carnival production. We show evidence that the balance between luxury and the scarcity of resources occurs through what we call material understandings, a central element in the creative process. These understandings are produced from the interaction of the actors with a set of material arrangements, through which the creative process takes place. We also emphasize that they can be transformed throughout carnival production, as practitioners seek solutions to emerging problems. Keywords: Practice Based Studies (PBS), Organizing, Materiality, Theodore Schatzki, Samba schools. 1. VANGUARD COMMISSION The parade of a samba school is developed from the presentation of wings and floats in a logical sequence, in a way that it is possible to tell the theme of the school. In a broader sense, carnival does not mean a great party only, but “[…] all its preparation, over which a new theme will gradually become a samba-theme, in allegories and costumes […]” (CAVALCANTI, 2008, p.
    [Show full text]