Improve your sales Market insight Market Trends Must stocks New products Increase your footfall Top sellers Retail planograms

www.bestway.co.uk www.batleys.co.uk MARKET INSIGHT

Total Cereal market Cereal shoppers is worth spend 2.6 x more £1.34bn than a non-cereal shopper (Nielsen) (Source: Kantar World Panel 03.01.2016)

Breakfast is the largest Health is the biggest trend in Cereal. meal occasion. Granola, Muesli and Oat Clusters are bought by 50% of UK households 60% of UK households eat and shoppers will pay more for these cereals breakfast (Source: Kantar World Panel 03.01.2016)

96% of The UK munches through UK households 10 billion cereal bowls a year eat cereal each week (Source: Kellogg’s) (Source: Kantar World Panel 03.01.2016) MARKET INSIGHT

Price Mark Packs are key to shoppers and must be stocked

Stock the best- 20% of selling brands – shoppers claim the Breakfast 26% of shoppers variety of cereal in is becoming will go elsewhere convenience stores is too increasingly if a cereal is small, so make sure you segmented unavailable stock a selection of the with more options Must Stock lines available to Gluten-Free shoppers & protein filled fruit & fibre options are growing

Top 5 purchase drivers

1 Price 2 Product familiarity 3 Brand 4 Quality 5 Health

All above IGD Category Benchmarks Cereals 2016 MUST STOCK LINES

These are the ‘Must Stock’ lines which customers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again. We suggest you stock the following range:

KIDS Family

1 2 3 4 5 6 7 8

HEALTH

9 10 11 12 13 14 15 16 MUST STOCK LINES

KELLOGG’S COCO POPS PM £2.99 KELLOGG’S KRAVE PM £2.99 1 550g 5 375g SKU Code: 317091 SKU Code: 318187

KELLOGG’S CRUNCHY NUT CORNFLAKES KELLOGG’S RICE KRISPIES PM £2.99 PM £2.99 510g 2 6 500g SKU Code: 317123 SKU Code: 317134

KELLOGG’S FROSTIES PM £2.99 KELLOGG’S CORNFLAKES PM £2.99 3 500g 7 550g SKU Code: 317156 SKU Code: 317112

CHEERIOS PM £1.49 SHREDDIES PM £1.49 4 375g 8 500g SKU Code: 294347 SKU Code: 294314 MUST STOCK LINES

WEETABIX PM £1.99 ALPEN ORIGINAL PM £2.49 9 24 Biscuits 13 625g SKU Code: 44261 SKU Code: 258001

KELLOGG’S SPECIAL K PM £2.99 OAT SO SIMPLE ORIGINAL PM £1.99 10 500g 14 216g SKU Code: 317078 SKU Code: 211193

KELLOGG’S FRUIT ‘N’ FIBRE PM £2.99 SHREDDED WHEAT PM £1.49 11 750g 15 16’s SKU Code: 317167 SKU Code: 294360

KELLOGG’S BRAN FLAKES PM £2.99 JORDANS COUNTRY CRISP 750g WITH CHUNKY NUTS PM £2.39 12 16 400g SKU Code: 317080 SKU Code: 141255 SHELF 1mx5PLANOGRAM

SHELF 1 SKUs SHELF SHELF 1 1 BESTWAY BATLEYS 273028 273028 WEETOS PM £2.00 8x300g 293962 293962 HONEY MONSTER PUFFS PM £1.99 8x320g 294336 294336 CHEERIOS HONEY PM £1.49 6x375g 317156 317156 KELLOGG’S FROSTIES PM £2.99 5x500g 294358 294358 FROSTED SHREDDIES PM £1.49 6x500g SHELF 2 SHELF 2 SKUs SHELF 2 BESTWAY BATLEYS 294325 294325 NESTLE COOKIE CRISP PM £1.49 6x375g SHELF 317091 317091 KELLOGG’S COCO POPS PM £2.99 5x550g 3 318187 318187 KELLOGG’S KRAVE PM £2.99 6x375g 317101 317101 KELLOGG’S VARIETY pm £2.99 6x8PK

SHELF 3 SKUs SHELF SHELF 3 4 BESTWAY BATLEYS 44261 44261 WEETABIX PM £1.99 6x24 BiscUITS 317112 317112 KELLOGG’S CORNFLAKES pm £2.99 7x550g 294314 294314 SHREDDIES PM £1.49 6x500g 317134 317134 KELlogg’s CRUNCHY NUT cornflakes PM £2.99 5x500g SHELF 5 SHELF 1mx5PLANOGRAM

SHELF 4 SKUs SHELF SHELF 4 1 BESTWAY BATLEYS 317123 317123 RICE KRISPIES PM £2.99 7x510G 317167 317167 KELlogg’s FRUIT ‘N’ FIBRE pm £2.99 5x750g 317078 317078 KELLOGG’S SPECIAL K pm £2.99 5x500g 317145 317145 KELLOGG’s SPECial K RED BERRIES pm £2.99 5x360g 317080 317080 KELLOGG’S BRAN FLAKE pm £2.99 7x750g SHELF 2 SHELF 5 SKUs SHELF 5 BESTWAY BATLEYS 258001 258001 ALPEN ORIGINAL pm £2.49 6x625g SHELF 258012 258012 ALPEN NAS pm £2.49 6x500g 3 971241 971241 QUAKER OATS pm £1.25 10x500g 975249 975249 READY BREK pm £1.00 12x250g 211193 211193 OATS SO SIMPLE ORIGinal pm £1.99 6x216g 129186 129186 QUAKER EXP ORIGINAL pm 99P 8xPOT 129175 129175 QUAKER EXP G/SYRUP pm 99P 8xPOT

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SHELF 5 SHELF 2mx5PLANOGCerealsRAM 2mx5shelf

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SHELF SHELF 1 SKUs 2 SKUs ShelfSHELF 3: 1 SHELF 2 BESTWAY BATLEYS BESTWAY BATLEYS 273028 273028 WEETOS PM £2.00 8x350G 294325 294325 NESTLE COOKIE CRISP PM £1.49 6x375G 293962 293962 HONEY MONSTER PUFFS PM £1.99 8x320G 317091 317091 KELLOGG’S COCO POPS pm £2.99 5x550G 175071 175071 WEETABIX MINI CHOColate chip PM £2.00 5x450G 318187 318187 KELlogg’s KRAVE pm £2.99 6x375G 317156 317156 KELLOGG’S FROSTIES pm £2.99 5x500G 317101 317101 KELLOGG’S VARIETY pm £2.99 6x8PK 294336 294336 CHEERIOS HONEY pm £1.49 6x375G 243643 243643 BEST-IN CEREAL VARIETY pm £1 6x10PK 294358 294358 FROSTED SHREDDIES pm £1.49 6x500G

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SHELF SHELF 3 ShelfSKUs 1: 4 SKUs SHELF 3 SHELF 4 BESTWAY BATLEYS BESTWAY BATLEYS 44261 44261 WEETABIX pm £1.99 6x24 Biscuits 969035 969035 WEETABIX pm £1.60 10x12 Biscuits 317112 317112 KELLOGG’S CORNFLAKES pm £2.99 7x550g 251685 251685 WEETABIX PROTEIN pm £1.00 10x12 Biscuits 317123 317123 RICE KRISPIES PM £2.99 7x510g 294360 294360 SHREDDED WHEAT pm £1.49 5x16s PAGE - 1 / 1 317134 317134 KELlogg’s CRUNCHY NUT cornflakes pm £2.99 5x500g 317167 317167 KELlogg’s FRUIT ‘N’ FIBRE pm £2.99 5x750g 294314 294314 SHREDDIES pm £1.49 6x500g 317078 317078 KELLOGG’S SPECIAL K pm £2.99 5x500g 294347 294347 CHEERIOS pm £1.49 5x375g 317145 317145 KELLOGG’s SPECial K RED BERRIES pm £2.99 5x360g 317080 317080 KELLOGG’S BRAN FLAKEs pm £2.99 7x750g Cereals 2mx5shelf

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SHELF SHELF 5 SKUs 5 SKUs SHELF 5 SHELF 5 Continued BESTWAY BATLEYS BESTWAY BATLEYS 258001 258001 ALPEN ORIGINAL pm £2.49 6x625g 971241 971241 QUAKER OATS pm £1.25 10x500g 258012 258012 ALPEN NAS pm £2.49 6x500g 211193 211193 OATS SO SIMPLE ORIGinal pm £1.99 6x216g 141255 141255 JORDans Country CRISP CHunky NUTs pm £2.39 6x400g 211203 211203 OATS SO SIMPLE Golden SYRup pm £1.99 6x288g 141277 141277 JORDans Country CRISP StrawBerRY pm £2.39 6x400g 129175 129175 QUAKER EXP Golden SYRUP pm 99P 8xPOT 973827 973827 JORDANS GRANOLA pm £1.99 4x500g 129186 129186 QUAKER EXP ORIGINAL 99P 8xPOT 975249 975249 READY BREK pm £1.00 12x250g SHELF 3mx5PLANOGRAM

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SHELF Shelf 3: SHELF 1 SKUs 2 SKUs SHELF 1 SHELF 2 BESTWAY BATLEYS BESTWAY BATLEYS 317156 317156 KELLOGG’S FROSTIES pm £2.99 5x500g 143600 143600 WEETAFLAKES pm £1.00 10x375g 273028 273028 WEETOS pm £2.00 8x350g 317091 317091 KELLOGG’S COCO POPS pm £2.99 5x550g Shelf 2:175071 175071 WEETABIX MINI CHOCOLATE CHIP PM £2.00 5x450g 318187 318187 KELlogg’s KRAVE pm £2.99 6x375g 293962 293962 HONEY MONSTER PUFFS PM £1.99 8x320g 434728 434728 CHOCOLATEY SQUARES pm £1.79 6x179g 294336 294336 CHEERIOS HONEY pm £1.49 6x375g 317101 317101 KELLOGG’S VARIETY pm £2.99 6x8PK 294325 294325 NESTLE COOKIE CRISP pm £1.49 6x375g 243643 243643 BEST-IN CEREAL VARIETY pm £1 6x10PK 294358 294358 FROSTED SHREDDIES pm £1.49 6x500g 141255 141255 JORDans Country CRISP CHunky NUT pm £2.39 6x400g 141277 141277 JORDans Country CRISP StrawBerRY pm £2.39 6x400g Shelf 1:

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Shelf 1: SHELF SHELF 3 SKUs 4 SKUs SHELF 3 SHELF 4 BESTWAY BATLEYS BESTWAY BATLEYS PAGE - 1 / 1 44261 44261 WEETABIX pm £1.99 6x24 Biscuits 251685 251685 WEETABIX PROTEIN pm £1.00 10x12 Biscuits 969035 969035 WEETABIX pm £1.60 10x12 Biscuits 975272 975272 WEETABIX CHOCOLATE pm £1.60 10x12 Biscuits 317112 317112 KELLOGG’S CORNFLAKES pm £2.99 7x550g 969002 969002 WEETABIX Golden SYRUP pm £1.60 10x12 Biscuits 317123 317123 RICE KRISPIES pm £2.99 7x510g 134570 134570 WEETABIX BANANA pm £1.60 10x12 Biscuits 317134 317134 KELlogg’s CRUNCHY NUT cornflakes pm £2.99 5x500g 294360 294360 SHREDDED WHEAT pm £1.49 5x16s 294314 294314 SHREDDIES pm £1.49 6x500g 317167 317167 KELlogg’s FRUIT ‘N’ FIBRE pm £2.99 5x750g 294347 294347 CHEERIOS pm £1.49 5x375g 317078 317078 KELLOGG’S SPECIAL K pm £2.99 5x500g 317145 317145 KELLOGG’s SPECial K RED BERRIES pm £2.99 5x360g 317080 317080 KELLOGG’S BRAN FLAKEs pm £2.99 7x750g Cereals 3mx5shelf

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SHELF SHELF 5 SKUs 5 SKUs SHELF 5 SHELF 5 Continued BESTWAY BATLEYS BESTWAY BATLEYS 258001 258001 ALPEN ORIGINAL pm £2.49 6x625g 109980 109980 MornFLAKE SUPERFAST OAT pm £1 12x500g 258012 258012 ALPEN NAS pm £2.49 6x500g 975249 975249 READY BREK pm £1.00 12x250g 973827 973827 JORDANS GRANOLA pm £1.99 4x500g 211193 211193 OATS SO SIMPLE ORIGinal pm £1.99 6x216g 971274 971274 SCOTTS OATS pm £1.25 10x500g 211203 211203 OATS SO SIMPLE Golden SYRup pm £1.99 6x288g 971241 971241 QUAKER OATS pm £1.25 10x500g 129175 129175 QUAKER EXP Golden SYRUP pm 99P 8xPot 57678 57678 QUAKER OATS 1x1kg 129186 129186 QUAKER EXP ORIGINAL pm 99P 8xPot Go to www.bestway.co.uk/categoryadvice to find all Cereal Advice information and boost your profits today!