Below is an overview of standard health categories, segments and sub-segments that are available and may be used by Amobee’s clients to deliver targeted advertising using Amobee’s advertising technology.

Family and Parenting Health & Fitness ● Baby Bath & Skin Care ● Aging & Geriatrics ● Baby Care ● Allergies ● Baby Care Accessories o Allergy Relief ● Baby Care Bathing, Grooming & Skincare o Allergic Reactions ● Baby Care Feeding o Anaphylaxis ● Baby Care Feeding Accessories o Drug Allergies ● Baby Care Food and Beverage o Food Allergies ● Baby Care Formula o Grass Allergy ● Baby Health o Hayfever ● Baby Health & Safety o Pollen Allergy ● Baby Oils/Lotions o Relief/Remedies ● Baby Products o Sufferers ● Birth Control ● Athletic/Healthy Eaters ● Child Care ● Back Pain ● Children’s Health ● Back Pain Medications ● Children’s Flu ● Beauty & Personal Hygiene ● Children’s Health/Healthcare o Anti-aging Treatments ● Contraceptives o Antiperspirants & Deodorants ● Expectant Mothers o Bath Care ● Expectant Parents o Bath Care Oils, Salts & Sponges ● Family Care o Bath Care Soap ● Family Planning o Body Care Accessories ● Kid & Baby o Body Wash ● Kids Health o Feminine Care Skin Care Brands ● Health Conscious Mothers o ● Beauty & Wellness ● Infant Care ● Beauty Magazines ● Infant Food & Formula ● Behavioral Health Conference ● Mother & Baby Health ● Bodybuilding ● Mother Care ● Bone & Joint Health ● New Moms ● Consumer Medical Products ● New Parents ● Contact Lens (Disposable) ● Pacifiers & Teethers ● Contact Lens Care ● Pediatrics ● Contact Lens User ● Pregnancy ● Cosmetic Procedures ● Pregnancy & Birth ● Cosmetic Services ● Purchasing Newborn OTC Products ● Cosmetic Surgery ● Safety & Child Proofing ● Cosmetology & Beauty Professionals ● Safety Monitors ● Diet & Fitness ● Well Baby/Prenatal Program

● Diet & Health Books o Tennis ● Diet & Nutrition o Walking ● Dietary Supplements & Nutrition o Weights ● Dieting/Dieters o Yoga ● Dieting & Weight Loss ● Exercise Videos ● Diet & Health Books ● Eye Care/Vision Care ● Eye Care Products o Low Carbohydrate Diets Artificial Tears o Low Fat & Low Cholesterol Diets o ● Eye Health ● Digestive Disorders ● Eye Health Centers ● Digestive Health ● Eyeglasses ● Ear Care ● Eyeglass Accessories ● Exercise ● Eyesight & Vision ● Exercise Accessories ● Face & Body Care ● Exercise Bikes o Acne Treatments ● Exercise & Fitness Equipment o After Shave ● Exercise & Fitness Programs o Body Cleansers ● Exercise & Health o Body Treatments ● Exercise Equipment o Cosmetics ● Exercise Frequency o Exfoliants o Daily o Face Blush o Every Few Months o Face Bronzers & Highlighters o Once A Week o Foot Care o Several Times a Month o Foot & Hands o Several Times a Week o Foot & Nail Tools ● Exercise Goal o Fragrances o Body Building o Hair Removal o Health o Hygiene & Toiletries o Muscles o Makeup o Relaxation ▪ Eyebrows o Stress Relief ▪ Eyeliners o Weight Loss ▪ Eyeshadows ● Exercise Type ▪ Eye Mascara o Assault Course ▪ Eye Treatments o Athletics ▪ Face Powder o Basketball ▪ False Eyelashes o Cycling ▪ Foundation o Dancing ▪ Lip-liner o Dog Walking ▪ Lip Treatments o Extreme Activities ▪ Lipstick o Football ▪ Luxury Beauty Products o Gym ▪ Luxury Fragrances Jogging o o Makeup Brushes & Applicators Marathon o o Makeup Remover Mountain Biking o o Masks Rock Climbing o o Men’s After Shave/Cologne Surfing o o Men’s Skin Care o Swimming

o Mirrors o Wigs & Hair Extensions o Moisturizers & Lotions ● Haircare & Products o Nail Care o Conditioner o Perfumes & Colognes ● Hair Loss o Premium Skin Care ● Health o Soap (Cream/Gel/Liquid) ● Health & Beauty Skin & Nail Care o o Fitness Skin Care o o Yoga o Skin Care Cleansers ● Health & Beauty Gift Sets o Sunscreen/Sun Care ● Health & Diet Food Products o Women’s Skin Care ● Healthy & Fit ● Female Grooming ● Health & Fitness Apps (use on phone) ● Feminine Care Products ● Health & Fitness Buffs ● Feminine Hygiene ● Health & Safety ● Fit o Consultants ● Fit Moms o Insurance ● Fitness o Risk Assessments & Advice ● Fitness Accessories Deals o Small Business ● Fitness Buffs o Software ● Fitness Buyers o Training ● Fitness Classes ● Health & Vegan ● Fitness Equipment ● Health & Wellbeing ● Fitness Fanatics ● Health & Wellness Buffs ● Fitness Pants ● Health & Wellness Buyers ● Fitness Shorts ● Health Care & Pharmaceutical Industry ● Good Physical Health ● Health Care & Social Services ● Green Buyers ● Health Care Facility Visitors ● Green Consumers ● Health Care Industry Executives ● Green Moms ● Health Care ● Grocery Stores o Decision-Makers Heavy Shoppers o o Self-Researcher o Organic & Natural Stores ● Health Clubs ● Gym ● Health Conscious Gym Brands o ● Health Conscious Mothers Gym Member o ● Health Conscious Seniors Monthly Spend o ● Health Drinks Non-Gym Member o ● Health Electronics Possible Gym Membership o ● Health Influencer ● Gym, Workout & Yoga ● Health Pro ● Gut Health & Probiotics ● Health Products & Drugstore Coupons ● Haircare ● Health Sciences Hair Care Brands o ● Health Services Hair & Scalp Treatments o ● Health Shoppers Hair Color/Coloring o ● Health Supplements Hair Tools & Accessories o Capsules/Tablets Men’s Haircare o o Private Label Women’s Haircare o o ● Health Treatment

● Health Video Engagers o Dentures ● Healthy Aging o Kid’s Oral Care ● Healthy Eating/Health Foods o Mouthwash/Rinse o Diet Foods o Senior Oral Care o Food Allergies o Teeth Whitening o Foodies o Toothbrushes o Fresh & Healthy o Toothpaste o Fresh Produce ● Oral Health o Health Bars ● Oral Hygiene o Healthy Eating Fashionistas ● Personal Care & Services o Healthy Food ● Relaxation o Health Food Fanatics ● Safety & Health o Healthy Living Recipes ● Sauna o Low Fat Cooking ● Senior Care o Low Fat Foods ● Senior Health o Natural & Organics ● Shaving & Hair Removal Nutrition o o Blade Brands ● Healthy Living Cream/Gel Brands ● Healthy Mind o Disposable Razors ● Healthy Mood o o Electric/Battery Shavers ● Herbal Remedies o Electric Shaver Accessories ● Herbs for Health o Electric Shavers & Trimmers ● Hobbies & Interests o Hair Removal ● Hygiene & Personal Care ▪ Bleach ● Hypoactive Sexual Desire Disorder ▪ Cream ● Jogging ▪ Depilatories ● Kosher Foods ▪ Wax/Waxing ● Massage & Spa o Men’s Shaving & Hair Removal Massage Frequency o o Shaving Care & Hair Removal Massage Oils o o Women’s Shaving & Hair Removal o Massage Therapy ● Sleep & Snoring o Massage Type ● Sleep Aids o Massagers & Accessories ● Sleep Disorders ● Massage Services ● Smoking ● Men’s Grooming o Non-Smoker ● Men’s Health o Smoker ● Natural & Organics Buyers ● Smoking Cessation ● Natural Foods ● Spa & Beauty Services ● Natural Health ● Spa Enthusiasts ● Natural Wellness ● Spa Mavens ● Natural Wellness Buyers ● Spa Treatments ● Nutrition o Monthly ● Optical o Weekly ● Overweight o Yearly ● Oral & Dental Care ● Sports Drinks ● Oral Care ● Staying Healthy o Dental Floss ● Stress Management

● Stress Relief ● Anti-fungal Medication ● Sweat ● Anti-inflammatory drug ● Tanning ● Arthritis ● Tired & Stressed Out ● Asthma ● Thyroid ● Asthma Treatment ● Vitamin Buyers ● Astigmatism ● Vitamins, Minerals & ● Bedwetting Nutritional Supplements ● Blood Sugar Management o Brands/Products ● Blood Thinners o Private Label ● Body Mass Index (BMI) o Vitamin Buyers (Heavy) ● Brand Name Medications ● Weight Conscious ● Breathing Problems ● Weight Loss/Management ● Bronchitis o Adult Nutrition & Weight Control ● Caregivers o Diet & Weight Loss ● Cataracts o Men’s Nutrition & Weight Control ● Catastrophic Medical/Hospitalization Only o Men’s Weight Loss Plan o Weight Loss Supplements ● Chronic Constipation ● Chronic Constipation Treatment o Women’s Nutrition & Weight ● Chronic Iron Overload Control ● Chronic Pain Women’s Weight Loss ● Cold & Flu o ● Cold Sores ● Weight Loss & Supplements ● Colonoscopy ● Weight Loss Programs ● Common Cold ● Weight Machines ● Conditions & Diseases ● Weight Training ● Conjunctivitis ● Wellness ● Constipation ● Women’s Health ● Conventional Medicine/Medications ● Yoga & Pilates ● COPD ● Cough & Cold Relief/Remedies ● Yoga & Pilates Equipment ● Cough Syrups ● Yoga Bottoms ● Throat Lozenges & Sprays ● Yoga Enthusiasts ● Dandruff ● Dental Personal & Medical Care ● Dental Assistant ● Dental Care ● Abdominal Pain ● Dental Clinic Visitors ● Acid Indigestion Medications ● Dental Health ● Acid Reflux ● Dental Hygienist ● Acid Reflux Treatment ● Deep Vein Thrombosis (DVT) ● Acne ● Diabetes ● Adult Incontinence ● Diabetes Treatment ● Adult Daycare ● Dialysis ● Allergies ● Diarrhea ● Doctor/Physician ● Analgesics ● Doctor Reproductive Medicine ● Ankylosing Spondylitis ● Drowsiness ● Alternative & Natural Medicine ● Drugs, Proprietaries and Sundries ● Alternative Medicine ● Drugstore ● Angina ○ Chains

○ Non-Chains ■ Union ● Drugstores & Proprietary Stores ■ Agent or Broker ● Drugstore Shoppers Representing Many ○ All drugstores Companies ■ All Buyers ■ Agent Representing One ■ Heavy Buyers Company ■ Light Buyers ■ Medicaid ■ Medium Buyers ■ Medicare ● Dry Eyes ■ Other Government Source ● Dry Mouth ■ Direct Mail or Phone ● Dry Scalp Contact ● Eczema ■ Through Internet ● Eldercare ○ Health Insurance Owner ● EpiPen ■ First time purchaser ● Eye Diseases ■ Self-Pay Health Insurance ● Familial Mediterranean Fever ● First Aid ● High Spenders ● First Aid Products ● Above Average ● First Aid & Emergency Supplies Spenders ● Flu ● Top Spenders ● Flu Vaccine ■ Renewal Timeframe ● Fungal Infection ○ Health Insurance Provider/Brand ● Gastrointestinal ○ Insurance – Health & Accident ● General Medical & Surgical Hospitals ● Hearing Loss ● Generic Medications ● Heart Disease ● Geriatric Supplies ● Heart Health ● Glaucoma ● HMO Participant ● Glucose levels ○ Employer Sponsored ● Gout ○ Individual Purchase ● Gout Treatment ● HSA Account Holder ● Gum Disease ● Likely to Have Alone ● Headache ● Likely to Have with Other ● Health & Allied Services Household Members ● Health & Institution Contributor ● Likely to Have Dental Insurance ● Health Aids ● Likely to Recommend Provider ● Health Care Agency ● Medical Emergency ● Health Foundations & Medical Research ● Non-Traditional ○ Biomedical ● POP (Point of Service) Plan ● Health Insurance ● PPO Participant ○ Affected by Reform ○ Employer Sponsored ○ Bundled with One Provider ○ Individual Purchased ○ Employer Health Insurance ● Prescription Plan ○ First Time Purchased ○ Employer Sponsored ○ FSA Account Holder ○ Individual Purchase ○ Health Insurance (Channel ● Uninsured Purchased) ○ Highly Likely ■ Fraternal or Other ○ Likely Membership Group ● Vision Coverage

● Health Insurance Researchers ● LOHAS ● Health Magazines ● Long Term Care ● Health Practitioner Offices ● Long Term Care Insurance ● Health Savings Account ○ Highly Likely to purchase ● Health Services ○ Likely to Have ● Healthcare ○ Likely to purchase ● Healthcare Facility Visitors ○ Long Term Care Account Holder ● Healthcare Marketplace ● Medical ● Healthcare Researchers ● Medical & Healthcare Professionals ● Heartburn Remedies ● Medical Aids ● Hemorrhoids ● Medical Assistant ● Hidradenitis Suppurativa ● Medical Books ● High Cholesterol ● Medical Centers ● Hip Replacement ● Medical/Hospital Devices & Equipment ● Hip Revision Surgery ○ Blood Pressure Monitors ● Hives ○ Body Fat Monitors ● Holistic Health/Healing ○ Digital Thermometers ● Holistic Therapies ○ Heart Rate Monitors ● Home Health Care Services ○ Home Test Kits ● Home Medical Care Accessories ○ Medical Alert Systems ● Homeopathy ○ Mobility Aids ● Hospital & Medical Service Plans ○ Optical Equipment ● Hospital Visitors ○ Pedometers ● Hospital Website Visitors ○ Scales ○ 24-hour Health & Safety Advice ○ Supports & Braces ● Hospitalization & Medical ○ Surgical & Medical Instruments ● Hypertension ● Medical Doctors Offices ● Inflammatory arthritis ● Medical Facilities & Services ● Incontinence ○ Doctors’ Offices ● Inhalers ○ Free Health Clinic ● Insomnia ○ Hospitals and Treatment Centers ● Insomnia Treatment ○ Physical Therapy ● Insulin ○ Urgent Care Center ● Insurance Medical Examinations ● Medical/Health Readers ● Irritable Bowel Syndrome (IBS) ● Medical Laboratories ● Joint Pain Medications ● Medical Literature & Resources ● Knee Pain ● Accreditation Programs & Certifications ● Knee Replacement ○ Medical Secretary ● Knee Revision Surgery ○ Medical Supplies ● Lactose Intolerance ○ Medical Treatment ● Laxatives/Stimulants ● Medicine ● Lesion ● Life Assurance ○ Cold & Flu ○ Policyholder ○ Cough & Cold ○ Financial Services Influencer ○ Cough & Cold Brands ○ Mortgage holder ○ Cough & Cold Generic ● Life Insurance ○ Kid’s Cough & Cold ○ MetLife ○ Vision ○ Prudential ● Medicine & Vitamins

● Medicare Research(ers) ● Psoriasis ● Melasma ● Psoriasis Treatment ● Menopause ● Psoriatic Arthritis ● Menopause Treatment ● Psychology ● Mental Health Therapists ● Respiratory Conditions ● Migraine ● Respiratory Infection ● Migraine Treatments ● Respiratory Problems ● Morning Sickness ● Respiratory Care Therapy ● Muscle Pain ● Restless leg syndrome ● Natural & Homeopathy Remedies ● Rheumatoid Arthritis ● Natural Health ● Ringworm ● Natural Health Remedies Readers ● Rosacea ● Non-Health Insurance Owner ● Science & Medicine ● Non-Prescription Drugs ● Scoliosis ● Nausea ● Sedatives ● Numbness & Tingling ● Skin Rashes ● Nursing ● Sleep Apnea ● Nursing Care Facilities ● Sleep Issues ● Obesity ● Shingles ● Shingles Vaccine ● Obesity Treatment ● Sinusitis ○ Weight Loss Surgery ● Skin Disorder ● Opticians ● Orthopedic Surgery ● Skin Infection ● Sore Throat ● Osteoarthritis ● Sore Throat Remedies ● Osteoporosis ● Sports injury ● Over The Counter Medications/Remedies ● Steroids ○ Heavy Buyers ● Stomach Issues ● Overactive Bladder ● Stomach Upper GI (over the counter) ● Pain Management ● Sunburn ● Pain Relievers ● Sunglasses & Sun Goggles ○ Brand Pain Relievers ● Therapy ○ Headache Pain Relievers (Brands) ● Tinea ○ Rubs/Liquids/Wraps Pain Relievers ● Tinnitus (Brands) ● Tissue Disorder ○ Generic Pain Relievers ● Upper respiratory medicine ● Urinary catheters ○ Kids Pain Relievers ● Urinary tract infection ● Peripheral Artery Disease ● Vaccine ● Personal Care & Services ● Vision Problems ● Personal Care Supplies ● Vitamin Deficiency ● Personal Health ● Weight Loss drugs ● Pharmacy ● Macular Degeneration ● Pharmacy Shoppers ● Macular Degeneration Treatment ● Physical Therapist ● Yeast Infection ● Pneumonia ● Premenstrual Syndrome (PMS) Lifestyle ● Prescription Eyewear ● Charitable Donor: Health ● Prescriptions (10+ taken by household) ● Good Living Gurus ● Prescriptions (Heavy Filler) ● Health Management (Activity)

○ Above Average ○ Gather Health Info from Newsletters ○ Average ○ Gather Health Info from Websites ○ Below Average ○ Health Info By Drug Companies is ○ Far Above Average Useful ○ Far Below Average ○ Health and Image Leader ● Healthy Lifestyle ▪ Above Average ● Lifestyle Interests ▪ Average ○ Camping/Hiking ▪ Below Average ○ Cooking ▪ Far Above Average ○ Culinary ▪ Far Below Average ○ Cycling o Important to Go to Doctor When Ill ○ Donor/Cancer Causes o Like to Try New Drinks ○ Donor/Children Causes o Like to Try New Recipes ○ Fitness/Exercise o Look for Info to Choose ○ Gardening Health Care Treatment ○ Golf o Look for Organic/Natural ○ Hunting & Fishing in Health/Beauty ○ Insurance Products ○ Life Insurance o Look for Organic/Natural in ○ Medicare Coverage HH Cleaning Supplies ○ Natural Foods o Make Sure Exercise Regularly ○ Nutrition & Diet o Often Eat Frozen Dinners ○ Outdoor Fitness o Only Use Drug Brands ○ Running/Jogging Recommended by Doctor ○ Self-Improvement Courses o Prefer Fast Food to Home Cooking ○ Skiing/Snowboarding o Prescription Meds Are More ○ Snowsports Effective Than Over-The-Counter ○ Vitamins & Supplements Remedies ○ Walking for Health Really Enjoy Cooking ○ Weight Control o Rely on Doctor to Guide Me on ●Lifestyle Goals o Medical/Health Matters ○ Dieting o Shop for Food; Look for ○ Quit Smoking Organic/Natural ● Lifestyle Health Diet o Spend a Lot of Money on ● Lifestyle Sports Enthusiasts Toiletries/Cosmetics ● Lifestyle Statements o Sugar-Free Shopper Actively Seek Info About ○ o Take Non-Prescription Meds as Nutrition/Diet Soon as Sick Always Look for Most Advertised ○ o Treat Myself to Foods Not Good Meds Available for Me Comfortable to Register on Health ○ o Trend Towards Healthier Fast Food Websites o Try Any New Diet Consider Diet to be Very Healthy ○ o Usually First to Try New Health ○ Fast Food Enthusiasts Food ○ First Sign of Pain; Take Medicine Health & Sustainability ○ Frequently Take Preventive Meds ○ Friends Ask My Advice About ● Luxury Sports Health/Nutrition ● Meditation

● Men’s Lifestyle ● Outdoor enthusiasts ● Sports ○ Basketball ○ Cricket ○ Football ○ Golf ○ Gym ○ Motor Sport ○ Outdoor ○ Rugby ○ Running ○ Tennis ● Self-help/Inspiration Seekers ● Self Improvement ● Sports Enthusiast ● Women’s Lifestyle