Below is an overview of standard health categories, segments and sub-segments that are available and may be used by Amobee’s clients to deliver targeted advertising using Amobee’s advertising technology. Family and Parenting Health & Fitness ● Baby Bath & Skin Care ● Aging & Geriatrics ● Baby Care ● Allergies ● Baby Care Accessories o Allergy Relief ● Baby Care Bathing, Grooming & Skincare o Allergic Reactions ● Baby Care Feeding o Anaphylaxis ● Baby Care Feeding Accessories o Drug Allergies ● Baby Care Food and Beverage o Food Allergies ● Baby Care Formula o Grass Allergy ● Baby Health o Hayfever ● Baby Health & Safety o Pollen Allergy ● Baby Oils/Lotions o Relief/Remedies ● Baby Products o Sufferers ● Birth Control ● Athletic/Healthy Eaters ● Child Care ● Back Pain ● Children’s Health ● Back Pain Medications ● Children’s Flu ● Beauty & Personal Hygiene ● Children’s Health/Healthcare o Anti-aging Treatments ● Contraceptives o Antiperspirants & Deodorants ● Expectant Mothers o Bath Care ● Expectant Parents o Bath Care Oils, Salts & Sponges ● Family Care o Bath Care Soap ● Family Planning o Body Care Accessories ● Kid & Baby o Body Wash ● Kids Health o Feminine Care Skin Care Brands ● Health Conscious Mothers o ● Beauty & Wellness ● Infant Care ● Beauty Magazines ● Infant Food & Formula ● Behavioral Health Conference ● Mother & Baby Health ● Bodybuilding ● Mother Care ● Bone & Joint Health ● New Moms ● Consumer Medical Products ● New Parents ● Contact Lens (Disposable) ● Pacifiers & Teethers ● Contact Lens Care ● Pediatrics ● Contact Lens User ● Pregnancy ● Cosmetic Procedures ● Pregnancy & Birth ● Cosmetic Services ● Purchasing Newborn OTC Products ● Cosmetic Surgery ● Safety & Child Proofing ● Cosmetology & Beauty Professionals ● Safety Monitors ● Diet & Fitness ● Well Baby/Prenatal Program ● Diet & Health Books o Tennis ● Diet & Nutrition o Walking ● Dietary Supplements & Nutrition o Weights ● Dieting/Dieters o Yoga ● Dieting & Weight Loss ● Exercise Videos ● Diet & Health Books ● Eye Care/Vision Care ● Eye Care Products o Low Carbohydrate Diets Artificial Tears o Low Fat & Low Cholesterol Diets o ● Eye Health ● Digestive Disorders ● Eye Health Centers ● Digestive Health ● Eyeglasses ● Ear Care ● Eyeglass Accessories ● Exercise ● Eyesight & Vision ● Exercise Accessories ● Face & Body Care ● Exercise Bikes o Acne Treatments ● Exercise & Fitness Equipment o After Shave ● Exercise & Fitness Programs o Body Cleansers ● Exercise & Health o Body Treatments ● Exercise Equipment o Cosmetics ● Exercise Frequency o Exfoliants o Daily o Face Blush o Every Few Months o Face Bronzers & Highlighters o Once A Week o Foot Care o Several Times a Month o Foot & Hands o Several Times a Week o Foot & Nail Tools ● Exercise Goal o Fragrances o Body Building o Hair Removal o Health o Hygiene & Toiletries o Muscles o Makeup o Relaxation ▪ Eyebrows o Stress Relief ▪ Eyeliners o Weight Loss ▪ Eyeshadows ● Exercise Type ▪ Eye Mascara o Assault Course ▪ Eye Treatments o Athletics ▪ Face Powder o Basketball ▪ False Eyelashes o Cycling ▪ Foundation o Dancing ▪ Lip-liner o Dog Walking ▪ Lip Treatments o Extreme Activities ▪ Lipstick o Football ▪ Luxury Beauty Products o Gym ▪ Luxury Fragrances Jogging o o Makeup Brushes & Applicators Marathon o o Makeup Remover Mountain Biking o o Masks Rock Climbing o o Men’s After Shave/Cologne Surfing o o Men’s Skin Care o Swimming o Mirrors o Wigs & Hair Extensions o Moisturizers & Lotions ● Haircare & Products o Nail Care o Conditioner o Perfumes & Colognes ● Hair Loss o Premium Skin Care ● Health o Soap (Cream/Gel/Liquid) ● Health & Beauty Skin & Nail Care o o Fitness Skin Care o o Yoga o Skin Care Cleansers ● Health & Beauty Gift Sets o Sunscreen/Sun Care ● Health & Diet Food Products o Women’s Skin Care ● Healthy & Fit ● Female Grooming ● Health & Fitness Apps (use on phone) ● Feminine Care Products ● Health & Fitness Buffs ● Feminine Hygiene ● Health & Safety ● Fit o Consultants ● Fit Moms o Insurance ● Fitness o Risk Assessments & Advice ● Fitness Accessories Deals o Small Business ● Fitness Buffs o Software ● Fitness Buyers o Training ● Fitness Classes ● Health & Vegan ● Fitness Equipment ● Health & Wellbeing ● Fitness Fanatics ● Health & Wellness Buffs ● Fitness Pants ● Health & Wellness Buyers ● Fitness Shorts ● Health Care & Pharmaceutical Industry ● Good Physical Health ● Health Care & Social Services ● Green Buyers ● Health Care Facility Visitors ● Green Consumers ● Health Care Industry Executives ● Green Moms ● Health Care ● Grocery Stores o Decision-Makers Heavy Shoppers o o Self-Researcher o Organic & Natural Stores ● Health Clubs ● Gym ● Health Conscious Gym Brands o ● Health Conscious Mothers Gym Member o ● Health Conscious Seniors Monthly Spend o ● Health Drinks Non-Gym Member o ● Health Electronics Possible Gym Membership o ● Health Influencer ● Gym, Workout & Yoga ● Health Pro ● Gut Health & Probiotics ● Health Products & Drugstore Coupons ● Haircare ● Health Sciences Hair Care Brands o ● Health Services Hair & Scalp Treatments o ● Health Shoppers Hair Color/Coloring o ● Health Supplements Hair Tools & Accessories o Capsules/Tablets Men’s Haircare o o Private Label Women’s Haircare o o ● Health Treatment ● Health Video Engagers o Dentures ● Healthy Aging o Kid’s Oral Care ● Healthy Eating/Health Foods o Mouthwash/Rinse o Diet Foods o Senior Oral Care o Food Allergies o Teeth Whitening o Foodies o Toothbrushes o Fresh & Healthy o Toothpaste o Fresh Produce ● Oral Health o Health Bars ● Oral Hygiene o Healthy Eating Fashionistas ● Personal Care & Services o Healthy Food ● Relaxation o Health Food Fanatics ● Safety & Health o Healthy Living Recipes ● Sauna o Low Fat Cooking ● Senior Care o Low Fat Foods ● Senior Health o Natural & Organics ● Shaving & Hair Removal Nutrition o o Blade Brands ● Healthy Living Cream/Gel Brands ● Healthy Mind o Disposable Razors ● Healthy Mood o o Electric/Battery Shavers ● Herbal Remedies o Electric Shaver Accessories ● Herbs for Health o Electric Shavers & Trimmers ● Hobbies & Interests o Hair Removal ● Hygiene & Personal Care ▪ Bleach ● Hypoactive Sexual Desire Disorder ▪ Cream ● Jogging ▪ Depilatories ● Kosher Foods ▪ Wax/Waxing ● Massage & Spa o Men’s Shaving & Hair Removal Massage Frequency o o Shaving Care & Hair Removal Massage Oils o o Women’s Shaving & Hair Removal o Massage Therapy ● Sleep & Snoring o Massage Type ● Sleep Aids o Massagers & Accessories ● Sleep Disorders ● Massage Services ● Smoking ● Men’s Grooming o Non-Smoker ● Men’s Health o Smoker ● Natural & Organics Buyers ● Smoking Cessation ● Natural Foods ● Spa & Beauty Services ● Natural Health ● Spa Enthusiasts ● Natural Wellness ● Spa Mavens ● Natural Wellness Buyers ● Spa Treatments ● Nutrition o Monthly ● Optical o Weekly ● Overweight o Yearly ● Oral & Dental Care ● Sports Drinks ● Oral Care ● Staying Healthy o Dental Floss ● Stress Management ● Stress Relief ● Anti-fungal Medication ● Sweat ● Anti-inflammatory drug ● Tanning ● Arthritis ● Tired & Stressed Out ● Asthma ● Thyroid ● Asthma Treatment ● Vitamin Buyers ● Astigmatism ● Vitamins, Minerals & ● Bedwetting Nutritional Supplements ● Blood Sugar Management o Brands/Products ● Blood Thinners o Private Label ● Body Mass Index (BMI) o Vitamin Buyers (Heavy) ● Brand Name Medications ● Weight Conscious ● Breathing Problems ● Weight Loss/Management ● Bronchitis o Adult Nutrition & Weight Control ● Caregivers o Diet & Weight Loss ● Cataracts o Men’s Nutrition & Weight Control ● Catastrophic Medical/Hospitalization Only o Men’s Weight Loss Plan o Weight Loss Supplements ● Chronic Constipation ● Chronic Constipation Treatment o Women’s Nutrition & Weight ● Chronic Iron Overload Control ● Chronic Pain Women’s Weight Loss ● Cold & Flu o ● Cold Sores ● Weight Loss & Supplements ● Colonoscopy ● Weight Loss Programs ● Common Cold ● Weight Machines ● Conditions & Diseases ● Weight Training ● Conjunctivitis ● Wellness ● Constipation ● Women’s Health ● Conventional Medicine/Medications ● Yoga & Pilates ● COPD ● Cough & Cold Relief/Remedies ● Yoga & Pilates Equipment ● Cough Syrups ● Yoga Bottoms ● Throat Lozenges & Sprays ● Yoga Enthusiasts ● Dandruff ● Dental Personal & Medical Care ● Dental Assistant ● Dental Care ● Abdominal Pain ● Dental Clinic Visitors ● Acid Indigestion Medications ● Dental Health ● Acid Reflux ● Dental Hygienist ● Acid Reflux Treatment ● Deep Vein Thrombosis (DVT) ● Acne ● Diabetes ● Adult Incontinence ● Diabetes Treatment ● Adult Daycare ● Dialysis ● Allergies ● Diarrhea ● Doctor/Physician ● Analgesics ● Doctor Reproductive Medicine ● Ankylosing Spondylitis ● Drowsiness ● Alternative & Natural Medicine ● Drugs, Proprietaries and Sundries ● Alternative Medicine ● Drugstore ● Angina ○ Chains ○ Non-Chains ■ Union ● Drugstores & Proprietary Stores ■ Agent or Broker ● Drugstore Shoppers Representing Many ○ All drugstores Companies ■ All Buyers ■ Agent Representing One ■ Heavy Buyers Company ■ Light Buyers ■ Medicaid ■ Medium Buyers ■ Medicare ● Dry Eyes ■ Other Government Source ● Dry Mouth ■ Direct Mail or Phone ● Dry Scalp Contact ● Eczema ■ Through Internet ● Eldercare ○ Health Insurance Owner ● EpiPen ■ First time purchaser ● Eye Diseases ■ Self-Pay Health Insurance ● Familial Mediterranean Fever ● First Aid ● High Spenders ● First Aid Products ● Above Average ● First Aid & Emergency Supplies Spenders ● Flu ● Top Spenders ● Flu Vaccine ■ Renewal Timeframe ● Fungal Infection ○ Health Insurance Provider/Brand ● Gastrointestinal ○ Insurance – Health & Accident ● General Medical & Surgical Hospitals ● Hearing Loss ● Generic Medications