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DIAGNOSTIC STUDY of AARI TARI CLUSTER (ZARDOZI WORK)

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DIAGNOSTIC STUDY of AARI TARI CLUSTER (ZARDOZI WORK) DIAGNOSTIC STUDY of AARI TARI CLUSTER ( ZARDOZI WORK) In JAIPUR ACKNOWLEDGEMENT We wish to offer our sincere thanks to all the artisans and show room owners specially M/s Rana Sarees and Mr. Hazi Abdula of National Embroidery Zari works a veteran of this art and other showroom owners and artisans who have given inputs and contributed directly to in terms of providing the information and data for this cluster study. We are also thankful to. office of the Commissioner of Industries for awarding us the diagnostic study, which is going to be very important for future planning for this sector INDEX S.NO. CONTENT • 1 INTRODUCTION OF CLUSTER – 1.1 Cluster at a glance – 1.2 Aim of Cluster – 1.3 Historical Background – 1.4 Cluster Map – 1.5 Main Activities – 1.6 Industry Analysis – 1.7 Main Turning Point – 1.8 Social Structure – 1.9 Geographical Spread – 1.10 Process for Diagnostic Study INDEX S.NO. CONTENT • 2 THE PRESENT INFRASTRUCTURE AND SWOT ANALYSIS – 2.1 Available Infrastructure – 2.2 Marketing & Distribution Channel – 2.3 The Contribution of Cluster in Local Economy – 2.4 The Stake Holders of Cluster – 2.5 SWOT Analysis • 3 THE ACTION PLAN FOR CLUSTER DEVELOPMENT – 3.1 The Main Problems of Cluster – 3.2 Suggestive Elements – 3.3 Available Information Channel – 3.4 Proposed Action Plan INDEX S.NO. CONTENT • 4 PROPOSED WORKING PLAN WITH FLOW CHART – 4.1 Working Plan With Budget – 4.2 Flow Chart – 4.3 Expected Outcome – 4.4 Implementing Agency – 4.4 Executive Summary of Diagnostic Study • 5 PHOTOGRAPHS • 6 REFERENCES • 7 SURVEY FORM 1. INTRODUCTION OF CLUSTER 1.1 Cluster at a glance • Zardozi the traditional art of court embroidery is the sheer magic of nimble fingers and imaginative designs, envisaged by the ensemble of lustrous metallic wire which was traditionally the silver wire coated/plated with gold, silk threads, beads and stones. Document ID KA/06 -07/CI/ATZ Category Prepared by Checked by 1.2 Aim of Cluster • Jaipur is well known for its age-old form of Aari Tari and heavy Zari work (earlier patronized by Rajputs and Mughals for upper class women fashion wear). Today the main market for this art is also higher range sarees, bridal sarees, bridal wear, and any fashion items with lot of glitter and statement. • The real profit is pocketed by the show room owners and these artisans are surviving meager income. • Presently the work is mostly distributed through agents of the show rooms and exporters who pocket the large profits where as the artisans sometimes don’t get even their hard work day labor due to so called rejections in the name of quality. – The vision and action plan to be developed for the cluster envisaged the functionally designed common facilities center having facility of Adda and work tables, raw material procurement services and new designs. Provisions for storage of raw material and finished goods along with sales counters and business transactions will also be made. – “This Cluster will establish itself in the international and high-end domestic market for its eco-friendliness and ethnicity of the products.” Such a center will attract business service providers who can transact business more efficiently with units operating from a common functional area. Likewise health and hygiene conditions would improve once the living and working areas are separated in a carefully planned way. Apart from this there will be space to accommodate probable growth of the firms over the next decade. The long-run vision for the Aari Taari of Jaipur should be as: “ The Aarti Taari industry of Jaipur will establish itself in the international and high-end domestic market for its ethnicity and usages in variety of fashion articles ”. Backward linkages in the form of availability of working capital, infrastructure support, technical development and enterprising organisations will strengthen the process. in making embroidered Indian sarees in resham, gota patti, zari, gold & silver threads work to give you a never before collection of embroidered fancy. – Zari Juties – In Jaipur, Aari tari work has been done on Juties since the Mughal era. This work was initially done by the Muslim artisans. At present this work is mainly done by Muslim women. There’s no such special training given to these workers it is carried forward from generation to generation. Delhi, Bombay & Jaipur based suppliers are engaged in exporting this especiality of Jaipur to many foreign • Rawcountries materials like Procurement Germany, U.S.A. & West Asia etc., amounting to nearly Rs. 50 millions..
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