Annual Review 2008 Creative partnerships in international development introduction

Mission The BBC World Service Trust uses media and Why media and communication to reduce poverty and promote human rights, thereby enabling people to build better lives for themselves. communication matters Vision We believe that independent and vibrant media are critical to the development of free and just societies. We live on a planet rich in resources We share the BBC’s ambition to strengthen the exchange and yet more than three billion people of accurate, impartial and reliable information to enable try to survive on less than $2.50 a day. people to make informed decisions. our inspiration is a Many people in developing countries world in which individuals and civil society use media and are confronted with desperately diffi cult communications to become effective participants in their challenges: hunger, HIV and AIDS, own political, economic, social and cultural development. population growth, climate change, war, and the daily grind of poverty. The work is structured in three regions: Africa, Asia and Europe, Middle East and Central Asia. We are also When considering global inequality, there is involved in cross-cutting activities, including policy, public still the overarching perception among the affairs and business development that span all regions. general public and many people working for development agencies that the chief our work focuses on two main areas, media development and importance of the media is to draw public development communications, and is delivered through four attention – especially in rich countries – to overarching themes: emergency response, governance the plight of people living in poverty. and human rights, health, and learning for livelihoods. We are also exploring an evolving theme – the environment. here at the BBC World Service Trust our efforts illustrate that media and communication Media development involves training journalists across all is so much more than just a source of media formats (Tv, radio, print and web), rebuilding radio information on poverty. Access to information and Tv stations that have been destroyed or damaged allows people to make informed decisions through confl ict, and work at a national and international about their own lives. The exchange of level to improve legislation to support a free and open press.

ideas and potential solutions; the exposure of WST ZIWA/BBC CLAIRE Development communication involves the creative and corruption or abuses of power; the shared innovative use of a wide variety of formats such as drama “The spectators want to take part, not just sit on the Above We worked sense of how we can learn, support and help each other and soaps, political discussion programmes and public sidelines; the consumers are becoming contributors; with local broadcasters – these qualities lie at the heart of our work. service announcements. We support work through all the audience wants to take to the stage. Many new and NGos during stages: initial research and pre-testing of outputs; script- The media – and, increasingly, new technologies – organisations, utilising new technology, will thrive on the Sierra Leone writing and training production crews; casting actors and is a fundamental way for humans to communicate this spirit of mass participation. If the 20th century election in recruiting presenters; making the programmes; and, building with each other. Good communication can affect was the age of industrial work, mass production for September 2007 partnerships with other broadcasters to ensure wide and how successful we are likely to be in confronting the mass consumption, then mass participation will be appropriate delivery platforms. In addition to the broadcasts massive challenges we face around the world. one of the defi ning features of the century to come.” themselves we conduct associated broader campaigns, In a recent book, We think: why mass creativity is This Annual Review shares some of the ways we are working with local organisations (NGos, ministries, media the next big thing, Charles Leadbeater articulates a working in creative partnerships to try and foster a organisations and other civil society actors) to ensure depth growing trend in communications all over the world: more equitable world. and reach of impact.

BBC WORLD SERVICE TRUST ANNUAL REVIEW 2008 CREATIvE PARTNERShIPS IN INTERNATIoNAL DEvELoPMENT WWW.BBCWoRLDSERvICETRUST.oRG 01 “The heart of our work is creativity and ideas. Creativity is part of our DNA Radharani Mitra, Creative Director,” New Delhi, India Every project is a good idea based on insight and needs“ analysis and creativity Lies Lauwers, Assistant Project Manager” for Afghanistan We are innovative and stand for good values. The best of “any organisation is its people and here we are very lucky – we have creative people helping strengthen the media Karma Abu Sharif, Assistant Project Manager, Middle East ” The BBC World Service Trust has a huge amount of “creativity in its people. Pick up any project and you see it readily there. We have great resources and partners, and the willingness to blend broadcasting, development and education Shirazuddin Siddiqi, Country Director Afghanistan ”

BBC WORLD SERVICE TRUST Annual Review 2008 Creative Partnerships in International Development WWW.BBCWORLDSERVICETRUST.ORG 01 achievements Main achievements 2007/08 • We worked in over Health We worked with Indian broadcasters and government 43 developing partners to produce a mass media campaign that changed the attitudes of millions of people in India countries in Africa, to hIv-related issues. Asia, the Middle Learning for livelihoods East, Central Asia We produced a national radio programme to help people and Europe involved in raising and trading livestock in Somalia. It enhanced practical skills, improved technical knowledge and the business awareness required to increase • We worked in incomes and improve livelihoods. In addition, we worked with partners to deliver radio programmes and partnership with face-to-face tutorials that taught more than 30,000 local and national people in Somalia how to read and write. In May 2008 we launched our biggest education/ media to foster learning for livelihoods project to date. English in Action aims to increase English-language skills in dialogue to provide Bangladesh. It is an innovative, multi-platform project, greater access to MCEvoY/IRIN CLAIRE with mobile telephones an important part of the mix. The broad spread of our achievements in 2007/08 is conveyed Above Radio is a information and across the pages of this annual review, but here are a few highlights, powerful way of conveying the direct impact of work in our priority areas. providing people in services Darfur’s displacement camps with information Emergency response as vital as where to • We employed We relayed life-saving information on radio to 6.5 million people in access shelter and food Darfur, including two million people living in the region’s 85 camps for 510 staff in total. refugees and people displaced by confl ict in Sudan. 440 staff are based Governance and human rights regionally, 82% of We worked with local media to produce ground-breaking political whom are from debate Tv and radio programmes in Bangladesh, which help voters hold politicians and their leaders to account. Seven million people Right The waterways developing and tuned in every week. In Iran, we trained journalists to help cover of Bangladesh: Sanglap contemporary issues through ZigZag, a highly innovative project political debates travel transitional countries that has earned awards and driven huge traffi c. the country

0 2 BBC WORLD SERVICE TRUST ANNUAL REVIEW 2008 CREATIvE PARTNERShIPS IN INTERNATIoNAL DEvELoPMENT WWW.BBCWoRLDSERvICETRUST.oRG 03 Contents

Main achievements in 2007/08 2

Creative partnerships overview from Nigel Chapman, Chair 4 Introduction from Stephen King, Director 5 how we work 6 Looking ahead: our aims for 2008/09 7 Partnerships across the BBC 8 Innovation and partnerships 10 Research, knowledge and policy partnerships 12

Themes Governance and human rights 14 Emergency response 16 health 18 Learning for livelihoods 20

Global reach Africa 22 Asia 24 Europe, Middle East and Central Asia 26

Support Communication and business development 28 Monsoon season in Darjeeling: clouds Finance, organisational structure and partners 30 moving across the tea Publications and e-newsletter sign-up 33 estates at the foothills

of the himalayas WST SPURWAY/BBC CoLIN Contact details 34

0 2 BBC WORLD SERVICE TRUST ANNUAL REVIEW 2008 CREATIvE PARTNERShIPS IN INTERNATIoNAL DEvELoPMENT WWW.BBCWoRLDSERvICETRUST.oRG 03 creaptiavretnerships The creative touch overview by Nigel Chapman, Chair And those values continue to inform the BBC World I’d also like to thank the Trustees for their ongoing Service Trust’s approach – it strengthens access to expertise and support – they have helped steer the reliable sources of information, builds knowledge and organisation across the year. And fi nally, a thank you ‘Creativity’, the theme of this year’s Annual Review, is education around issues that can change people’s lives to all those involved in the creative partnerships we’ve at the core of the work of the BBC World Service Trust. and it facilitates all this in imaginative, authentic and been forging – across the BBC and across the sector. Whether staff have been working on a new format for a entertaining ways. The role of media and communication in development drama in Nepal, devising innovative ways to use mobile is critical and it is good to see the work achieving such telephones in an hIv and AIDS awareness campaign So, although the BBC World Service Trust is deep and lasting results. I’m looking forward to the or facilitating political debates in remote rural areas, independent from the BBC in terms of the vast tenth anniversary celebrations next year to further creativity pulses through our work. Radharani Mitra, majority of its funding, its links are intrinsic and strong. champion the progress made. Creative Director for the BBC World Service Trust’s It often partners with other parts of the BBC and India offi ce in New Delhi, sums up this spirit on page external media to expand its reach and scale. This year, one, where she says: the BBC World Service Trust, with BBC partners, won a coveted Sony Award for our innovative Bangladesh “The heart of our work is creativity and ideas. Creativity By River project. This was a partnership between is part of our DNA.” the BBC World Service Trust, BBC But what does it actually mean when Bengali, other BBC platforms and we say creativity is part of the BBC “It has been with Channel I, a local Tv partner. World Service Trust’s genetic code? At the heart of the programmes how does it make our work different heartening to see were Question Time style debates from that of other international the impact our to enable ordinary Bangladeshis non-governmental organisations? to hold their leaders to account. I think the answer can be found in work has had on The programmes were staged the way staff combine programme- alongside a riverboat that travelled making, journalism and development so many millions downstream to engage with expertise. There simply isn’t another of people” audiences who wouldn’t normally charity quite like the BBC World have the chance to ask questions of Service Trust – creativity is our unique their politicians. selling point. Recognition by the media industry is always having watched the organisation grow across the past welcome but at the heart of this collaboration was nine years, it has been heartening to see the impact the essence of what the BBC World Service Trust is our work has had on so many millions of people. It has about – working across the media world and with also been pleasing to see how the BBC’s international local partners, and making the best use of the BBC’s Right Special development charity has evolved in tandem with the expertise to deliver development solutions in a editions of Sanglap broad and evolving global remit of the BBC. The original creative and inventive way. responded to BBC vision as articulated by John Reith, the BBC’s audience needs founding father, is summarised by that now famous As Chair of Trustees, I’d like to thank BBC World after Cyclone Sidr phrase: “information, education, entertainment”. Service Trust’s donors for their continued support.

0 4 BBC WORLD SERVICE TRUST ANNUAL REVIEW 2008 CREATIvE PARTNERShIPS IN INTERNATIoNAL DEvELoPMENT WWW.BBCWoRLDSERvICETRUST.oRG 05 New directions in development Director’s report by Stephen King being left behind. Our work will continue to focus on ••organisational level, for instance, our work making the most of innovations to deliver media and in partnership with many broadcasters around communications for development, but we will also media reform; We are working in rapidly changing times. The strive to ensure that the poorest and most remote media world is evolving quickly, with an opening up ••practitioner level, increasing the skills of those communities have a voice in a world that is becoming working in the media and with local NGOs, enhancing of the airwaves in many countries and an increasing increasingly connected. number of ways for people to receive information and amplifying work around themes including rights and through mobile phones and new technologies. But There are many pressing challenges: action towards HIV and AIDS through development communications; it is still the economically active who benefit most achieving the Millennium Development Goals is losing ••individual level, demonstrating change with from this growth, and the poor are in danger of momentum; the global economic downturn will make audiences or beneficiaries and measuring how our raising funds for international development tougher; TV, radio and online programmes have made an soaring food and oil prices will hit the poor even harder; impact on people’s awareness and behaviour around and, both unforeseeable and predictable political and key development issues. environmental crises may hamper progress. But there are opportunities on the horizon, too – political change Our teams in the countries where we work are could mean renewed energy, commitment and ideas, immensely talented. For example, we are producing and development funding sources are proliferating and hard-hitting, high-quality dramas for TV in Nigeria and diversifying. Development challenges will be met by harnessing the best creative minds of the advertising many new players and the role of the private sector and industry in India to produce distinctive and memorable consortia involving a range of non-traditional funds will campaigns – such as the ‘parrot’ condom campaign – become more prominent. that raise awareness and change behaviour around HIV and AIDS (for more see page 18). In this context, in 2009, the BBC World Service Trust will mark its tenth anniversary. As we think about Creativity also displays itself in innovative responses and our strategy for the future, we shall focus on three solutions to challenging situations. A good example of characteristics to achieve our mission: impact on this is ZigZag, which includes online training for aspiring audiences; creativity in our approach to the use of ‘citizen journalists’ in Iran. We have used our online media for development; and, the need to create training tool iLearn to create a virtual newsroom where long-term impact. trainers and trainees can learn from each other, write stories, and create videos and podcasts. A dedicated website www.zigzagmag.com provides a platform on Working at four levels which to post stories, engage in discussion and debate The commitment to impact and to knowledge management (for more see page 27). is an area in which we have invested much time and I’d like to thank our staff in all of the countries where effort. Every project undertaken seeks to establish we work for their dedication, commitment and hard rigorous measurements of impact at four levels: work. I’d also like to thank our partners in the media, ••systems level, such as our work to engage with civil society and government. Collectively, our aim is to debates feeding into the Accra High Level Forum on improve the lives of the people with whom we work, aid effectiveness to foster recognition of the role of and there is plenty of evidence the BBC World Service

MED SUJ O N BASA H MED H IR media in accountability and ownership issues; Trust is succeeding.

0 4 BBC WORLD SERVICE TRUST Annual Review 2008 Creative Partnerships in International Development WWW.BBCWORLDSERVICETRUST.ORG 05 creaptiavretnerships How we work

Strengthen local media

Assess needs Create media programmes

Evaluate impact and apply learning Engage communities

0 6 BBC WORLD SERVICE TRUST ANNUAL REVIEW 2008 CREATIvE PARTNERShIPS IN INTERNATIoNAL DEvELoPMENT WWW.BBCWoRLDSERvICETRUST.oRG 07 Looking ahead: Our aims for 2008/09 1 Commitment to quality 3 Influence policy change 5 Develop our Aim: Produce high quality media around the role of media in organisational and communication for development outputs that will bring about positive and development management and measurable change to people’s lives. Aim: Ensure that the BBC World Service Trust governance plays a leadership role in policy and research Aim: To strengthen our planning processes Working at a country and regional level, around the role of media in development. we will develop high quality multi media to make our work more efficient, We believe that effective communication is outputs in partnership with local media and transparent and accountable. a central part of achieving the Millennium civil society actors in the fields of health, Development Goals and we will seek to have We will review our budgeting and planning governance and human rights, livelihoods, the crucial role of media recognised by funding processes as part of adopting improved the environment and effective response to agencies, broadcasters and civil society. A series management information systems. We will roll humanitarian disasters. We will support the of policy papers, research, presentations and out a consistent and new approach to project development of independent and pluralistic broadcast events will be used to ‘make the case’. management. media, better able to hold governments to account. We will frame this work in 4 Strengthen communication 6 Finance our work revised annual country plans developed in Aim: To meet our financial objectives for

consultation with local bodies, which will and knowledge management WST SPURWAY/BBC C O LIN the year. direct and inform our work. processes We will increase our expenditure on charitable Aim: To celebrate our achievements and Above A village activities by 5% to £19 million in 2008/09. BBC 2 Strengthen monitoring raise our profile through activities that make group in Ampara, World Service Trust will seek to diversify its sources of Sri Lanka, participates the BBC World Service Trust’s work more and evaluation unrestricted income and build its reserves. in decision making efficient, effective and visible. Aim: Ensure that the BBC World Service Trust demonstrates impact and The BBC World Service Trust will be ten years OUR AIMS ARE INFLUENCED BY THE BBC VALUES strengthens organisational learning. old in 2009. Before reaching this milestone, we will seek to raise our profile with our donors and ••Trust is the foundation of the BBC, we are independent, impartial and honest We will continue to produce world class potential partners through targeted press and ••Audiences are at the heart of everything we do research and impact evaluation work, which online work, events to celebrate our achievements informs the design and execution of our work and we will work with other BBC divisions to ••We take pride in delivering quality and value for money and increases knowledge about what works improve collaboration. We will also implement ••Creativity is the lifeblood of our organisation and what doesn’t in the field of media and improved processes across the organisation communications in development. The BBC to enhance organisational efficiency, improve ••We respect each other and celebrate our diversity so that everyone can give their best World Service Trust will pay particular attention practice and accountability, and ensure robust ••We are one BBC, great things happen when we work together to building research capacity at a local level. knowledge management supports our work.

0 6 BBC WORLD SERVICE TRUST Annual Review 2008 Creative Partnerships in International Development WWW.BBCWORLDSERVICETRUST.ORG 07 creaptiavretnerships

Independently funded The BBC World Service Trust is an independent charity

KEN PASSLEY KEN funded by external grants and voluntary contributions. We receive a small amount of core support for our activities from the BBC (both in kind and cash). The BBC World Service Trust draws on the extensive Left We work with experience and expertise of the BBC, adhering to colleagues across the corporation’s values, making use of its technical the BBC, including resources and maintaining the highest professional BBC Arabic, which standards of BBC broadcasting and programme-making launched a Tv in all its output. channel this year Radio is often the most effective medium for speaking directly to the world’s poorest communities in languages they understand. Partnership with BBC World Service Partnerships gives us an unparalleled channel for providing trusted information to millions of people. We work with BBC World Service, which has a weekly audience of 182 million listeners in 32 languages. across the BBC We also work with BBC World News, the international news and current affairs Tv channel, chiefl y through Below A special co-hosted BBC World debates (see below). Although it is an independent charity, the BBC World The background Sanglap debate was Service Trust draws enormous strength and support recorded as part of The BBC World Service Trust was established in 1999 Trust at Ten from its place in the BBC. organisationally we sit in the BBC-wide and drew together three pre-existing strands of work In october 2009, we will be celebrating our tenth the Global News Division, the internationally focused Bangladesh by River at the BBC: initiative anniversary. This milestone provides us with an department that comprises BBC World Service, BBC opportunity to look back at all we have achieved and World News, BBC Monitoring and the BBC World • The BBC World Service to review and revitalise our mission and vision. A Service Trust. Both by nature of the geographical reach Training Trust, which provided new strategic process entitled Trust at Ten will lead and focus of the work, we have particularly strong links training for journalists living and us through that process during the coming year. The with the BBC World Service and BBC World News. working in developing countries priorities are outlined below in ‘Looking ahead: our aims however a number of joint initiatives, along with work and in countries emerging from for 2008/09’ (see page 7). placements for BBC colleagues to join the BBC World communism; Service Trust, ensure that our partnerships extend • some externally funded BBC BBC partnership initiatives: across the BBC. World Service Education projects, producing educational SUJoN BAShIRAhMED World Debates As the BBC’s international charity, the BBC World These high-profi le televised debates link the BBC World Service Trust sits alongside the BBC’s other three programmes on a wide range of subjects, from the environment, to health, to human rights; Service Trust with BBC World News and reach 150 charitable arms: BBC Children in Need (with a UK remit), million viewers. The debates provide the opportunity The BBC Wildlife Fund (focused on environment and • The BBC Marshall Plan of the Mind, which was for us to partner with prestigious external organisations wildlife, and based at the Natural history Unit in Bristol), set up to focus on media reform and development and for a panel of distinguished speakers to discuss and the Performing Arts Foundation (a mentoring fund in Eastern Europe, Russia and other Former Soviet topics linked to global development. Four debates were for UK-based emerging creative talent). Union countries. co-hosted with BBC World News during the year.

0 8 BBC WORLD SERVICE TRUST ANNUAL REVIEW 2008 CREATIvE PARTNERShIPS IN INTERNATIoNAL DEvELoPMENT WORLD WORLD DEBATE GLOBAL WARMING DEBATE POVERTY AND POLITICS MEDIA PARTNER External partner: External Partner: Commgap (Communication for Governance and Alan Yentob, Clinton Global Initiative Accountability Programme) at the World Bank BBC Creative Director Where: Annual Where: World Bank headquarters, Washington DC “The media and the creative industries meeting, New York When: october have a critical role in helping to advance When: September Panellists: Sanjay Pradhan, Director, Public Sector Governance for economic and social development. The Panellists: Former US the World Bank; Ashraf Ghani, Chancellor of Kabul University and root of much poverty and suffering President Bill Clinton; former Minister of Finance for Afghanistan; Jagdish Bhagwati, Professor is a lack of accessible, accurate Michael Bloomberg, of Economics at Columbia University and author of In Defense of information. And although there Mayor of New York Globalization; Paul Skinner, Chairman of Rio Tinto, one of the world’s has been an explosion of media and City; Chad holliday, largest mining companies; Tajudeen creative industries globally, the needs Chairman and CEo Abdul-rahmann, Deputy Director for of the poor, marginalised and often of Dupont; Wangari Africa, UN Millennium Campaign illiterate people are often neglected in Maathai, Founder of the Green Belt Movement Presenter: Zeinab Badawi the stampede for audience share and Presenter: Zeinab Badawi Summary: The panellists were asked: advertising revenues. As I’ve become Summary: The panellists discussed the threat of global warming and What is the most important thing that more involved in the work of the whether the US, as the world’s largest economy and one of its biggest developing countries can do to improve BBC World Service Trust, I’ve been polluters, should be setting a better example. the lives of their poorest citizens? impressed by the ways it uses all kinds of media formats and genres – Tv and radio drama, soaps, ads and journalism WORLD THE FUTURE OF LEARNING: WORLD HOW TRUE IS YOUR WORLD VIEW? training – to safeguard the lives, health DEBATE APPROPRIATE TECHNOLOGY DEBATE and human rights of some of the External Partner: SDC (Swiss Agency for Development and Cooperation) External Partner: TED world’s poorest and most marginalised people. It’s also good to Where: Third Global Knowledge Partnership Conference, Kuala Lumpur, (Technology, Entertainment and see the way that the Malaysia Design) BBC World Service Where: TED annual conference, When: December Trust is committed Monterey, California Panellists: Abdul Waheed Khan, Assistant Director-General for to building highly Communication and Information at UNESCo; John Dada, Programs When: February creative teams in Director, Fantsuam Foundation, Nigeria; Martha Stone Wiske, Lecturer Panellists: Carl Bernstein, the countries in on Education, Technology, Innovation and Education Program, harvard author and journalist; Sergey which it works, and University; Matt Keller, Director for Europe, Middle East and Africa for Brin, co-founder of Google; Dan to nurturing local, hUSSEIN/GETTY SAMIR one Laptop per Child; Sharifah hapsah Shahabudin, vice-Chancellor of Gilbert, harvard psychologist; indigenous Kebangsaan University, Malaysia Andrew Mwenda, journalist and broadcaster; Queen Noor of Jordan talent.” Presenter: Zeinab Badawi Presenter: Matt Frei Summary: The debate explored the Summary: The debate explored globalisation and the changing face of media. difference between those who see Does news reporting distort reality? To what extent has IT enhanced our technology as a means of fast-tracking understanding of the world? Does the internet and mobile telephony development and those who would rather enable previously excluded voices to be heard? And how could modern concentrate on fi xing ‘basic needs’ fi rst. media make the world a better place?

0 8 BBC WORLD SERVICE TRUST ANNUAL REVIEW 2008 CREATIvE PARTNERShIPS IN INTERNATIoNAL DEvELoPMENT creaptiavretnerships Innovation and partnerships Mobiles, boats People and platforms participate. In partnership with BBC Bengali and local partner Channel I, the team headed for the river with Through innovation and partnerships, the BBC World and emails their equipment. At other times vans equipped with video Service Trust gains access to platforms from which we A demand for new media can reach remote audiences. This enables us to provide players, projectors and screens have travelled to remote might seem unlikely in people with reliable information so they can make informed areas to show the programmes to people who do not some of the developing and choices about their lives. It also provides a forum that allows have access to satellite or cable television. transitional countries in which them to interact with both their leaders and each other. This fl exible approach to how we work applies to all of our the BBC World Service Trust projects, like the Condom Condom initiative in India (see works. In fact, this is where Sometimes the innovation is a result of the kind of output, pages 18 and 19). This uses mobile telephony – specifi cally a high proportion of the next or an unusual solution to the challenges of a particular ringtones – as part of a campaign supported by the Bill and billion web users are likely broadcasting environment. Bangladesh Sanglap (Dialogue Melinda Gates Foundation. to live, accessing the web on Bangladesh), for example, provides a Question Time via simple laptops, recycled style debate to people who previously were not used to In places where it has been diffi cult to get trainers due to PCs and mobile devices. We share the BBC’s goal of Above Mobile holding their leaders to account. cost of travel, security problems or visa restrictions, it has delivering to our audiences the benefi t of emerging technology is used It is important that these discussions are held across been possible to link media trainers with trainees online communications technologies and services – choosing in several campaigns Bangladesh, including rural areas only accessible by boat. – something we have been doing for the past three years the best media for our benefi ciaries. This ensures that people throughout the country can using iLearn, our online learning system (see right).

BBC PARTNER Bangladesh Sanglap regular discussion programme made “I informed the panellists that the people with BBC Bengali, had already been who are powerful and have attachment In November 2007, Cyclone Sidr broadcast when the cyclone hit. to the political parties are receiving relief struck Bangladesh, killing 3,300 whereas the real sufferers and not-well- Within days, the crew returned people, displacing 650,000 others off are failing to receive relief. I am happy to Mongla, a city badly affected by and destroying over a million homes. Special editions of that I have spoken out for the neglected the cyclone, to record a special As the cyclone hit, the BBC World Sanglap gave a voice people through this programme.” Service Trust’s team in Bangladesh programme. It focused on the to cyclone victims survivors, who travelled from miles SUJoN BAShIRAhMED NGO worker who participated in the was taking part in Nodipathey Mongla Sanglap. Bangladesh (Bangladesh by River). around, allowing them to tell their But the overwhelming message unique experience for me. For the A boat had been converted into a stories and to question a panel that was that the programme provided fi rst time I saw people who had lost “This programme was timely and very fl oating studio containing journalists included local political leaders and an invaluable opportunity to speak their families, homes and were still much needed. It was an exceptional from across the BBC, including 17 offi cials involved in the relief effort. directly to decision makers and to traumatised by Sidr. But their voices programme for us. The show became hold them accountable for the way were so strong when they were BBC language services, who were Many people talked of the fatal more than our duty. It became a they managed the disaster. asking about their basic human rights.” traversing the country by river reluctance of villagers to leave their responsibility and commitment to to highlight the effects of climate homes and cattle behind after so “We could see the agony on their Mohammad Emadadullah Kawser, showcase and support the Sidr victims.” change. Two editions of Bangladesh many previous cyclone warnings faces but we were astonished by BBC World Service Trust Production Mazharul Islam, Sanglap Operations Sanglap (Bangladesh Dialogue), our had turned out to be false alarms. their strength. This show was a Coordinator, Bangladesh Manager.

1 0 BBC WORLD SERVICE TRUST ANNUAL REVIEW 2008 CREATIvE PARTNERShIPS IN INTERNATIoNAL DEvELoPMENT WWW.BBCWoRLDSERvICETRUST.oRG 11 iLearn [email protected]

How does the BBC World Service Trust train journalists “I mostly benefited from the modules on accuracy in difficult or inaccessible environments like Iran or and fairness and straight dealing” the Palestinian Territories? And how might you help Fatima Barqawi, Ajyal Radio, Ramallah, Palestine reporters in remote, post-conflict African countries cover long, complex international transitional justice “Whether completed online or offline, iLearn processes taking place at the International Criminal was found to be highly valued by trainees and a Court in The Hague? useful mechanism for maintaining a connection to an ongoing learning experience for journalists, iLearn training material promotes the principles of especially in areas that have had limited exposure to balanced, objective journalism and provides advice, journalist training programmes in the past” models and guidelines for media best practice. Dr Andrew Skuse, University of Adelaide, All training takes place online, and was developed as RD/BBC WST O RD/BBC CRAWF JULIA Australia part of the BBC World Service Trust’s journalism training activity. NGOs and how to cover politics, elections and budgets. Above Trainees in “This [iLearn] course was beautiful. Honestly, We have teamed up with the Guardian Foundation to the Democratic Republic this course came at the right time for me and my The ‘i’ is for interactive: trainees develop an online produce print modules. of Congo have been able organisation. Creating links with the media has relationship with a mentor who provides constructive to access iLearn modules been one of our greatest challenges as we lacked We have had to come up with creative solutions to and practical feedback on their assignments – the covering conflict and the knowledge on how to approach and deal with help get people online, such as providing basic PC kind of feedback that can often get overlooked in a transitional justice them. So through this course I have come not only skills training or working with partners to co-fund busy newsroom. To date, iLearn has been used to to understand how to write press releases but how web access. We have produced materials on CD for train journalists in the Middle East and North Africa, best to work with our local media” India, China, Sri Lanka, Bulgaria, Indonesia, Somalia, countries where web access is prohibitively expensive Kitso Masi, youth leader, Botswana the Maldives, Romania, Moldova, Russia, Palestinian and utilised neglected PCs. We have also utilised web Territories, Iran, Nigeria, Burundi, the Democratic cafés and voucher systems to help people get online, “The information was very concise and highly Republic of Congo, Liberia, Sierra Leone and Uganda. and mobile phones to alert trainees and trainers when informative. It has certainly broadened my it’s assignment time. We have had to come up with awareness of environmental issues and, more There are currently more than 150 modules in 17 solutions when the iLearn site was blocked in Iran, and importantly, how to cover them” languages, which have been used to create courses in created discussion forums and web portals featuring Journalism trainee, Caribbean environment project basic journalism ethics, interviewing skills, health and handbooks for journalists and virtual newsrooms in a science reporting, covering conflict, environmental number of countries. “The course is very useful and helpful for the journalism, editorial management, media skills for development of Nigeria. I am certain that this iLearn material is designed to complement other programme will go a long way in sharpening the types of learning, such as providing an existing BBC Support for the innovative Below ZigZag training minds of young journalists who will assist in World Service Trust project with a face-to-face training ZigZag project in Iran works alongside iLearn making the leaders accountable and responsible element. In 2007 we worked with UK Sport and BBC in their undertakings” Your Game (amongst other partners) to deliver online Journalism trainee, Nigeria Budget Monitoring training around a sport for development conference project in Namibia to ensure trainees got the most from it. To date, iLearn has been developed and used as a part of “In all I dearly believe that the course was massively grant-funded project work. We are currently seeking beneficial and extremely vital to the profession. central funding in order to develop new activities and I loved it all. Like Oliver Twist, I can only ask continue existing work in some of the countries where for more” trainees have benefited from courses. iLearn trainee, Namibia

1 0 BBC WORLD SERVICE TRUST Annual Review 2008 Creative Partnerships in International Development WWW.BBCWORLDSERVICETRUST.ORG 11 creaptiavretnerships

Annual “The R&L group makes knowledge a major contribution Research, knowledge sharing workshop to the fi eld of media for development, Each year, researchers from adding social research Africa, Asia and the Middle expertise to the BBC’s East participate in a week- reputation for excellent and policy partnerships long workshop organised programming, by R&L. This includes promoting horizontal master classes, technical sharing of the fi ndings Research and and software training and of local research presentations. knowledge with different parts Master classes have been of the world through partnerships delivered by research the BBC World Service Trust’s media and The development challenges that experts from the National communications the BBC World Service Trust is Science Foundation, the projects worldwide” tackling are large, complex and University of Southern changing. In order to stay abreast California, the British Professor Bella Mody, of these challenges, we are Council, Georgetown James de Castro chair in committed to building research University and the Global Media, University of Colorado, Boulder capacity and to forging knowledge University of Pennsylvania. and research partnerships. Grounding our work in research Knowledge management seminars means that we understand the Weekly seminars at the BBC World Service Trust environments in which we work, draw on the knowledge and experience of a broad the needs of our audiences and range of experts from the public, private and academic the ways in which our projects sectors. Some of the organisations that have participated are making a difference. having an include: the open University, Microsoft, Pacifi c Disaster evidence-based and collaborative Above R&L staff integration of cutting edge thinking in media and Centre, Red Bee Media, approach to our work also nurtures innovation and work together at communications with the research experience of our “Working with the Bloomsbury International creativity within our teams. the annual knowledge teams in the countries where we work. Development Centre, sharing workshop. R&L Group has been an The Research and Learning group (R&L) has our partnerships enable talented local researchers to incredibly benefi cial Tactical Technology UK From l to r: Musa Sport, and the University recruited and trained more than 50 researchers in Abubakar (Nigeria), work alongside global research and thematic experts, experience for me, of Georgia. Africa, Asia, the Middle East and the UK. The team Argentina Michingi strengthening the quality of our work and sharing it because they not only specialises in the design and delivery of research (Angola), and Chiv throughout the sector. strive to make a positive that provides insights on the role of media and Linna (Cambodia) change in the world Work experience communications in health, governance and human Thematic experts but also to be a positive programme rights, emergency response, climate change infl uence on people R&L works in conjunction with a diverse range of We have offered research and livelihoods. they work with” development-focused private, public and academic internships and work R&L has established partnerships with a range organisations around the globe. This informs our Morana Song, Public experience to more than of organisations, research centres and academic thinking and establishes knowledge-sharing networks Information Intern, 30 trainees from a range UNhCR, Washington, DC institutions. The benefi t of these partnerships is the with thematic experts. of academic institutions,

1 2 BBC WORLD SERVICE TRUST ANNUAL REVIEW 2008 CREATIvE PARTNERShIPS IN INTERNATIoNAL DEvELoPMENT WWW.BBCWoRLDSERvICETRUST.oRG 13 including the London School of Economics, King’s College London, School of Oriental and African Studies, and the POLICY PARTNERSHIPS London School of Hygiene and Tropical Medicine. In 2007, the BBC World Service Trust initiated the new ••Policy-related research was undertaken regionally, particularly Building national research capacity DFID-funded Policy and Research Programme on the role focused on generating better data and understanding of the information and communication needs of people living in As part of our commitment to building local technical of media and communication in development. Its aim is to research capacity, R&L has collaborated with a variety of generate a deeper, more rigorous and consistent policy focus poverty and support of broader research partnerships and organisations to conduct research. These partnerships on this issue among development policymakers. It particularly initiatives by the R&L group. have shared new research designs, sampling methods and works to generate better policy debate and understanding by Partnerships with several organisations, including with the data analysis techniques. working with bilateral and multilateral agencies, development •• think tanks, academics and media development organisations Communications Initiative for the development of an online Creating enabling environments – both in developed and developing countries – to inform policy window, a space for knowledge sharing, debate and development policy debates. learning on the development policy implications around media via NGO research partnerships and communication. Building on partnerships Examples of work during this financial year included: with local NGOs serving “I applaud the contributions the Policy Briefings, the first of which was published in March James Deane, Head of the Policy and Research vulnerable and at-risk •• Research and Learning 2008 entitled The Kenyan 2007 elections and their aftermath: Programme, attends the annual BBC World communities, R&L group (R&L) has made the role of media and communication, a policy analysis of the role Service Trust knowledge-sharing workshop has provided training to the field of Media, of media and communication in the Kenya crisis. for individuals from Communication and marginalised groups – for Development. Since ••Policy engagement with numerous organisations, including example, HIV positive the group was set up, its DFID, Sida, Swiss Development Cooperation, Netherlands youths in Cambodia. work has added gravitas Foreign Ministry, World Bank Institute, USAID, National Following training, they to the field. This is Endowment for Democracy (CIMA), Global Knowledge are able to impart useful primarily due to its Partnership, Global Forum for Media Development, World information to their peers focus on evidence and Electronic Media Forum, UNDP, UNESCO, UNAIDS, and, at the same time, rigour. The work of the OECD DAC and Society for International Development. improve R&L’s access to group has not only quality research data. helped the BBC World ••An event called Democracy, Governance and Accountability Service Trust in the field, held on 16 January 2008. The conference was a joint Conference but is making a initiative between the BBC World Service Trust and the and publication contribution to the Communications Initiative to discuss the role of media in discipline as a whole, development. programme globally. I remain a great R&L has worked closely admirer of the work of ••A challenge fund was set up for the 75th anniversary of with its partners to the R&L group” the BBC World Service to enable language services to hold collaborate and participate Sina Odugbemi, debates on media and society/democracy-related issues in a number of international Programme Head, within their relevant countries. Events and programmes events and publications Communication for were produced in China (two 45-minute broadcast debates to advance the knowledge Governance and Accountability focused on media and society), Azerbaijan, Armenia, Georgia, and insights of the role of Programme (CommGAP), Kyrgyzstan, Niger, Burundi, Rwanda and Russia. media and communications Development Communication for development (see pages Division, External Affairs, We supported policy development in media and communication World Bank •• 28 and 29). and democratic governance issues with many agencies.

1 2 BBC WORLD SERVICE TRUST Annual Review 2008 Creative Partnerships in International Development WWW.BBCWORLDSERVICETRUST.ORG 13 themes country Nepalese Prime Minister highlight GP Koirala takes part in a Governance and Sajha Sawal debate human rights If a country isn’t governed effectively, it is diffi cult to reduce In Iraq, Albany Associates, IREX Europe, Iraqi journalists, poverty, improve health and uphold human rights. The media government offi cials and civil society organisations work together Nepal: rights and reach cannot create good governance in isolation, but in partnership it with the BBC World Service Trust to improve the environment in our work in Nepal targets specifi c audiences. can play an important role in building effective societies. This can which the media work, and the output they produce. be achieved by helping to create an environment in which people • The general public: broadcast on radio and In Nigeria, we have teamed up with a Nigerian NGo, Integrity, have access to reliable information, keeping them informed and television, political dialogue programme Sajha Sawal to train journalists to report more effectively on how their including them in the decision-making processes of their leaders. (Common Questions) targets audiences across government spends public money, and to mobilise public opinion Nepal. It provides critical information and a forum More specifi cally, the media can help citizens in the following areas: around government accountability. through which people can hold their political leaders • transparency – freedom of information and clarity and In Sierra Leone, we partnered with Sierra Leonean broadcasters to account, engaging in discussion over the key openness in decision-making; and NGos to tackle poor access to information, widespread issues facing the country. The radio drama Katha rumours and misinformation, and the marginalisation of Mitho Sarangiko (Sweet tales of the Sarangi) uses • participation – freedom of association, ability to voice views entertaining dramatic devices to engage audiences and participate in the electoral process; and, women and young people during the 2007 and 2008 national and local elections. and explore the implications of constitutional issues • accountability – power to question public authorities. on the lives of people across Nepal. The media can also play an important role in promoting: • Groups marginalised on the basis of caste, ethnicity, gender or region: promoting the • stability – confl ict resolution, peace building, social cohesion participation of marginalised groups, and ensuring that and democratic transfers of power; these groups have access to information, is a critical • fairness – rule of law, equal rights and treatment for all; part of the production of Sajha Sawal. The issues faced by these groups also feature in the radio drama Katha human rights – respect for civil, political, social and economic • Mitho Sarangiko. Innovative self-learning materials and rights; and, community group discussions help to empower these • government effectiveness – freedom from corruption and groups with knowledge and skills. use of resources in the public interest. • Opinion leaders and urban audiences: televised Creative partnerships underpin our work in governance. In Nepal, versions of Sajha Sawal target opinion leaders and we work in partnership with a network of 2,500 community-based help to normalise the participation of marginalised organisations and more than 50 radio stations to produce weekly and disadvantaged groups in political discussion. radio drama and discussion programmes to support the peace The community radio sector: through a partnership process and the development of a new constitution. • with the Association of Community Broadcasters In Bangladesh, we work with the BBC Bengali service and Nepal, training and capacity development has national television stations to produce Sanglaps (Dialogues) – strengthened the ability of radio stations to represent ground-breaking political debate programmes that allow people to voting in Sierra Leone the interests of local communities and provide them

question and interact with decision makers (see page 10). WST ZIWA/BBC CLAIRE with accurate and impartial information.

14 BBC WORLD SERVICE TRUST ANNUAL REVIEW 2008 CREATIvE PARTNERShIPS IN INTERNATIoNAL DEvELoPMENT WWW.BBCWoRLDSERvICETRUST.oRG 15 project Deepak Rauniyar, a Senior Writer/Producer with the did not know anything about profile Election billboard in BBC World Service Trust’s Nepal drama team, explains transitional justice before but Kampala, Uganda how Katha Mitho Sarangiko (Sweet tales of the Sarangi) now I do. After doing the uses improvised drama to promote peace-building course I realised that as a

JULIA CRAWFoRD (3) CRAWFoRD JULIA journalist I had not covered “In November 2007, we went to Janakpur for the fi rst time much in terms of reporting to record. Armed groups were active in the area, and daily the war, now there reports came in of murder, kidnapping and intimidation. Ethnic tensions, is a lot more I however, were not my only concern. We didn’t have any scripts! Drama know I can do… Editor Fiona Ledger wanted all the dialogue to be improvised. “The iLearn “It was such fun. I could never have written the sort of details the actors programme also put into the dialogue. Through our choice of actors, storylines and helped me learn a locations, our drama has been able to promote peace-building and lot, I know what confl ict resolution. the International “When everyone was saying Janakpur is not safe, you came here and Communicating Justice Criminal Court recorded drama,” said Sunil Mishra, President of drama company Mithila As societies emerge from Congo, Liberia, Sierra Leone is all about, I can Natya Kala Parisad. “The BBC became an ambassador for us.” confl ict, the process of and Uganda. discuss all these issues without transitional justice is vital in here are some of the fear, and I also FUNDING PARTNER those countries that have experiences of recent trainees: picked up key Above Ugandan decided to confront their journalism skills from iLearn, trainees taking part David Miliband, UK Foreign Secretary violent histories. With the “This [reporting on transitional for example how to interview, in the Transitional “Aid budgets should be used to support accountability help of the international justice] training has given me conduct simple research and Justice initiative and help support state institutions and civil society. In a better understanding of community, a range of handle victims of confl ict, such Kenya’s Rift valley, we are working through local NGos processes have been world affairs. I found it diffi cult as formerly abducted children P o l i c y to bring together diverse communities and help them to write about human rights B r i e f i n g developed, including or a woman who was raped… JEFF ovERS/BBC JEFF resolve their differences peacefully. And in Liberia, thanks issues but I am now confi dent criminal prosecutions, I know how to professionally to the BBC World Service Trust, which my department helps fund, 70% institutional reforms, in covering such issues. This of Liberians are now following Charles Taylor’s trial in the International handle such people – for truth-seeking commissions is just a beginning – I feel example, by not disclosing Criminal Court in The hague.” and reparations for victims the training has offered me their identities. of human rights abuse. a foundation upon which to POLICY BRIEFING #1 APRIL 2008 – David Miliband, July 2008, in a speech focusing on how demand for The Kenyan 2007 elections and their aftermath: build a future.” “As a journalist who covered the role of media and communication respect and freedom is central to the UK Government’s approach to These measures cannot Sam Lawino, journalist and the confl ict I know that people domestic and international policy. be effective if the citizens do not understand. I thought Sign up for our monthly e-newsletter: bbcworldservicetrust.org trainee, Uganda The BBC World Service Trust’s work in Liberia involves training, of affected countries are after the confl ict, what next? deploying and supporting Liberian and Sierra Leonean journalists to not aware of them. The “Before the training I really There are a lot of women Above A Policy cover the trial in the International Criminal Court in The hague of Communicating Justice did not know what transitional in the community who have Briefing published to Charles Taylor – charged with war crimes, crimes against humanity and initiative is a two-year justice was all about. I had been raped but fear to come coincide with World Press Freedom Day other serious violations of international humanitarian law. project that aims to raise dwelt a lot on covering the forward, so what justice is (May 3), concludes levels of public awareness confl ict but I did not think there for them? I want to This work is part of a partnership project with the International Center that a free and plural and public debate around there would be stories to see that my stories give light for Transitional Justice and Search for Common Ground to train media media is critical to the issues of transitional cover after the confl ict died to such issues so that they professionals in Burundi, the Democratic Republic of Congo, Liberia, Kenya’s future if the out. What the training showed seek justice.” Sierra Leone and Uganda to raise public awareness, understanding and justice in fi ve post-confl ict country is to heal the me is that there were a lot of debate about the mechanisms of transitional justice. African countries: Burundi, Gloria Aciro Laker, journalist deep rifts that have the Democratic Republic of stories to cover after the war. I and trainee, Uganda opened in society

14 BBC WORLD SERVICE TRUST ANNUAL REVIEW 2008 CREATIvE PARTNERShIPS IN INTERNATIoNAL DEvELoPMENT WWW.BBCWoRLDSERvICETRUST.oRG 15 themes “Where is my family?” country “Where can I get help?” highlight A child walks through debris Emergency response in Rangoon “People need information as much as water, food, Rapid response medicine or shelter. Information can save lives, We can support broadcasting activity immediately after a disaster livelihoods and resources. Information bestows power.” occurs by: Markku Niskala, Secretary General of the International Federation of Red Cross and Red • providing essential equipment; and, Crescent Societies, 2005. • identifying the kind of information that people affected by disasters need and ensuring that key messages reach those who During most emergencies, information becomes scarce, unreliable have been affected. or non-existent. It becomes least accessible to those who are the AFP/GETTY worst affected. often, broadcast and other media infrastructures are destroyed. In many confl icts, television and radio stations become Ongoing support Burma: lifeline coverage important targets for political control or destruction. People are We continue to provide up-to-date information and support When Cyclone Nargis struck Burma on 2 May 2008, likely to have lost their radios or televisions at a time when their through: 78,000 people were killed and 56,000 unaccounted information needs are most intense. for. Many thousands more lost their homes and programming that provides critical, life-saving advice to people • livelihoods. In response to the devastating impact At the early stage of a disaster, people want to know: “What affected by disasters; of Cyclone Nargis, the BBC World Service Trust, in just happened?” and “Where is my family?” Providing answers to training and support for local broadcasters; and, partnership with BBC Burmese, began broadcasting these questions and similar ones can help prevent panic. People • emergency radio ‘lifeline’ support. affected need basic information, such as: how to prevent disease; the • extending the reach and impact of programming through availability of medical assistance (which centres are open); sources of face-to-face work, including ‘radio clubs’ where audiences come Radio trails and programmes promoting basic health food or fresh water supplies; and, advice on building a basic shelter. together to discuss the programmes, often with the aid of a messages, on issues such as sanitation and where to This information can make the difference between life and death. trained facilitator. access aid, began at the beginning of June 2008. our work aims to improve the health, security and wellbeing of Stephen King, Director, BBC World Service Trust said: individuals and communities caught in crisis situations. We work Examples of our work “Although aid gradually – and belatedly – started in partnership with relief operations, governments and non- In Afghanistan we work in partnership with local NGos, UN getting through, it was slow and the challenges facing governmental organisations (NGos) to create, repair or enhance agencies and the donor community to provide educational Burma and development agencies trying to distribute the infrastructure that local broadcasters need to deliver public service programming that helps affected communities prepare for disasters, aid were enormous. here at the BBC World Service broadcasting. We produce and broadcast programmes that save lives and provides critical information for adults and children over the Trust the focus has been on using the media to and improve health when reliable information is vital. airwaves when emergencies happen. assist in emergency response. The power of radio is After a decade of civil war in Nepal, we are working in partnership immediate and wide-reaching as it offers a vital way Reducing the risk of disaster with Nepali broadcasters, NGos and the BBC World Service of giving people access to information.” We reduce the impact of predictable disasters through: to produce weekly radio drama and discussion programmes to The short programmes are on air six days a week. The programming that raises awareness of potential dangers and how support the peace process. use of radio helps supplement other aid services, and • provides critical information about the ongoing efforts to prepare for them; In Bangladesh, two special editions of our debate programme to distribute water, food and temporary housing. working with local organisations to develop continuity plans; and, Bangladesh Sanglap (Dialogue) were broadcast after Cyclone Sidr • hit the country in November 2007. The programmes gave people It also guarantees breadth of impact, as BBC • supporting the development and implementation of early- in the affected areas an opportunity to engage directly with the Burmese has an estimated audience of at least seven warning systems. relief effort. million regular Burmese listeners.

1 6 BBC WORLD SERVICE TRUST ANNUAL REVIEW 2008 CREATIvE PARTNERShIPS IN INTERNATIoNAL DEvELoPMENT WWW.BBCWoRLDSERvICETRUST.oRG 17 project Salaam ila Darfur covers people can’t listen to the radio, RESEARCH BROADCAST AND FUNDING PARTNERS profile everything from malaria they come and ask me about AND IMPACT Tin Htar Swe prevention to how to generate what has been broadcast about our team conducts research income while living in the camps. security and peace.” with audiences and experts Head of BBC Burmese The programme broadcasts Sheikh, South Darfur Darfur Lifeline to inform programme “This ‘lifeline’ information service information about basic “We are happy with the development and ensure augments the existing news and The confl ict in Darfur, Sudan, sanitation, health care, hIv and programme because it shows programming is appealing current affairs programmes and provides a critical which began in 2003, has killed AIDS awareness, nutritional that someone is looking after and relevant to listeners. means of helping people start to rebuild their lives. more than 200,000 people advice and emotional support. our problems and trying to NGos working in the fi eld help was needed urgently. The stories emerging (according to UN sources), It also provides a forum where solve them, so we admire this are consulted and focus emphasised the need not just for basic supplies – destroyed villages, crops, listeners can tell their stories. programme very much.” groups are held with the such as water purifi cation tablets, blankets, plastic irrigation systems and livestock. The programme uses music, Young man, focus group, Darfur audience to explore issues sheeting and medicines – but also for information Nearly two million people have drama, poetry and storytelling to for programming. Workshops about where to access relief and advice on both been forced into camps, unable “We thank BBC radio because this refl ect issues that are important are held with production survival and reconstruction. our partnership with to return home. radio programme speaks about to the audience. We work with team and experts to convert the BBC World Service Trust ensured a powerful We work in partnership with our problems and tells the rest of existing drama and music groups research fi ndings into way of sharing information through radio.” the world. Through this radio our Sudanese media professionals in the area. The programme voice reaches the world.” programme ideas. and the BBC World Service also helps the International Young woman, focus group, Andrew Dunnett to broadcast life-saving Committee of the Red Cross information to 6.5 million Darfur Director of the Vodafone Group to reunite families separated In late 2006 we began people in Darfur, including broadcasting a weekly Foundation, Burma lifeline funder by the confl ict. Programmes for women, two million people living in the programme designed specifi cally “The provision of accurate, timely “When I put on the radio people children and young people region’s 85 camps for people to address women’s issues and information is a disaster response in its own right want to listen to Salam ila Darfur We also broadcast a children’s displaced by the confl ict. concerns, and a second weekly and this donation can help the BBC World Service fi rst. They listen to hear about programme, Ursom ala el ard programme aimed at youth Trust to produce high-quality emergency All programmes are in Darfuri the availability of health services makaanak (Draw Your Place audiences. programming that we hope will provide Arabic and broadcast on BBC and medicines in hospitals. If on Earth). World Service shortwave considerable assistance to the Burmese people at Listening groups this extremely diffi cult time.” frequencies. It is produced in Khartoum and Darfur by The impact of the radio Peter Power Sudanese staff trained by the broadcasts has been extended BBC World Service Trust. through the creation of listening Minister of State for Overseas groups, where people come Development from Irish Aid, Journalists from government- together to listen and discuss Burma lifeline funder controlled local radio stations the issues that are raised during “Irish Aid was proud to support the Burma in Nyala and El Fasher have the programmes. Lifeline programme, a highly worthwhile project received training and on-the-job that helped assist those at risk following Cyclone mentoring in humanitarian radio “When you listen to this Nargis. Essential information on basic health, production techniques. programme you feel that it sanitation and aid centres was broadcast to is the only link between you approximately seven million people. This timely Salaam ila Darfur and the outside world. It is and accurate information assisted and empowered Salaam ila Darfur (Greetings/ telling everyone how you are these people in the aftermath of the cyclone, Peace to Darfur) is a daily, Women at a suffering.” which claimed so many lives.” 30-minute radio programme makeshift camp in Young woman, focus group, Darfur, Sudan about humanitarian issues. CURTIS/AP BEN West Darfur, Sudan

1 6 BBC WORLD SERVICE TRUST ANNUAL REVIEW 2008 CREATIvE PARTNERShIPS IN INTERNATIoNAL DEvELoPMENT WWW.BBCWoRLDSERvICETRUST.oRG 17 themes

The approach country It is challenging for people to protect or improve highlight their health without information. We use radio, television, the internet and mobile phones to provide life-saving information to people in need. Dramas, interactive discussion programmes, public service announcements, reality television shows, music videos, competitions, outdoor advertising and even mobile ringtones help raise awareness of critical health issues and change people’s behaviour and attitudes. A mobile ringtone Through our work, we aim to: promotes condom • foster healthy attitudes and behaviour by use in this campaign increasing knowledge, discussion, debate and life skills; • encourage the creation and use of appropriate India: It’s good to talk health resources, by increasing demand for Many of our health-related programmes have products and services, such as antenatal care; been highly successful in reaching large audiences. • generate healthy environments by changing This has been achieved through a wide variety of social norms, including reducing stigma and high-quality outputs, tailored to audiences and their discrimination against people who are living media preferences and environments. with hIv and AIDS. In 2006, India had an estimated 2.5 million people Because the health challenges in each country living with hIv. The Indian National Control are different, different approaches are required. organisation (NACo) estimated that 83% of the We develop our programmes, public service country’s cases were spread through sex. The Health advertising, outreach materials and training BBC World Service Trust’s own campaign found initiatives in close consultation with people that only 7% of people questioned had ever Knowledge is fundamental to good health. Accurate Above A boy from our target audiences to ensure that discussed sexual matters. The aim of our campaign receives a information about disease prevention is essential to human we communicate health information and was to get people talking. vaccination at a wellbeing and social development, and our aim is to provide messages effectively. We work in partnership The campaign started in early 2007 with a three-week information that infl uences both behaviour and policy. health centre in Kenya with governments and non-governmental contest that reached more than 100 million people Working with people in developing and transitional countries, organisations (NGos) in developing countries to in four Indian states. Mobile telephones had an the BBC World Service Trust’s work focuses on fi ve key areas: make the most of educational opportunities and important role to play from the outset, with a to extend the impact of our programmes. phone-in competition and mobile phones • maternal and child health; our programmes are produced in partnership as prizes. Nearly 400,000 calls were • hIv and AIDS; with local broadcasters and media professionals. made by people responding to Tv, radio and outdoor advertisements to • sexual and reproductive health; We aim to enhance their professional skills and strengthen their infrastructure so that they can participate in the contest. infectious diseases (e.g. leprosy, malaria, trachoma and TB); • produce their own health-related programming The campaign has been funded by the

ALLAN GIChIGI/IRIN ALLAN • mental health, substance abuse and violence. in the future. Bill and Melinda Gates Foundation.

1 8 BBC WORLD SERVICE TRUST ANNUAL REVIEW 2008 CREATIvE PARTNERShIPS IN INTERNATIoNAL DEvELoPMENT WWW.BBCWoRLDSERvICETRUST.oRG 19 The “condom condom” campaign is don’t hear from some other radio RESEARCH AND IMPACT the fi nal part of the two-year project. Really? call-ins. The programme doesn’t use Radharani Mitra, Creative Director Our audience responds harsh or rude words [when talking The BBC World Service Trust’s research India (pictured left), describes this about sex], but it is about real information showed that, as a result of the work in In Cambodia, radio phone-in most recent stage in society. If we are not allowed to know Cambodia, 8% knew that fast breathing programme Really? – co-produced about these things, we can do nothing” was a danger sign of respiratory disease “Mobile telephony has an increasingly with Radio National Kampuchea – Chhun Kimlang, 19, Phnom Penh high at the beginning of the campaign, important role to play in international development. encourages urban youth to discuss issues school while 48% knew this midway through With approximately 2.5 million people in India living such as drug abuse and safe sex with hIv, how can you encourage men to use condoms? “This programme provides crucial and special the campaign. The number of people As the third stage of our hugely successful campaign we “I listen to this programme every week points to educate youth not to get involved agreeing that it is acceptable for a used a ringtone as the humorous means of conveying a because it gives youth like us a lot of useful in wrongdoing, helping us know about AIDS woman to buy condoms increased from serious message. information and I want to know about and hIv prevention and self-protection” 60% at the beginning of the campaign these things, such as reproductive health. Lim Eakthong, 18, Phnom Penh to 80% at the end. The number of “Across a range of communication platforms (online, So far, I have learnt a lot from it. My parents pregnant women having ante natal check audio and Tv), the central message was clear: smart encourage me to listen, saying it’s a good “Really? has its unique standpoint because ups to safeguard their health increased men use condoms. In one scene, played out at a programme” female presenters dare talk openly and signifi cantly during our mass media wedding, a mobile ringtone buzzes a loud ‘condom! Narith, 15, Phnom Penh clearly, especially about gender [sexual campaign to improve maternal and child condom!’ Embarrassing for the person holding the health] with no shame. The programme is a health: from 49% at the beginning of the mobile phone? Not a bit of it – the reaction of those “I love all pieces made in Really? because we mix of education and entertainment” campaign to 68% at the end. around the red-faced man is to see him as smart hear opinion from real people, which we Kim Rithea, 22, Takeo Province and responsible. The campaign’s theme Jo Samjha Wohi Sikander (the one who understands is a winner) Listeners fi rst rate than those who didn’t tune to questions on body matters, reinforces the message that those who use condoms project Presented by young people, Ya in. They were more likely to sexual issues and relationships. are winners in life. profile Take Ne? talks to its audience know about hIv testing centres, The production team receives in a language they understand. a fl ood of text “Ringtones have become such personal statements that show a willingness Personal testimonies, heated messages every a specially created condom ringtone seemed just the Ya Take Ne? to be tested and debate, vox pops, music and were less likely to be week, showing how a right way of combining a practical message with a fun “Ya take ne?” (“What’s up?”) has celebrity chat add up to an exciting sexually active. radio programme can approach. We have always had a strong, interactive, become a widespread slogan mix for each weekly edition. become the trusted response-led component in this ongoing campaign. This among the hausa youth of “Those who don’t friend of those with downloadable ringtone provides an opportunity for northern Nigeria. Shout it out in Listeners email, text or call in know about the no other authoritative our audience to translate a message into an action. The any northern city and a group of with questions and issues. These programme – or source of information. idea is to tackle the inhibitions and taboos that can be young radio listeners are likely discussions are recorded and go who don’t listen – do “hi, u are really doing associated with condoms.” to shout back: “hakan take!” out on air a few days later. This things without taking interactive approach is popular, precautions. My friend a great job over This ongoing multi-media campaign will reach more (“That’s the way it is!”). and audience fi gures are high. stopped womanising there. i want to run than 100 million people in India. visit the website: Above on location Ya Take Ne? is the name of a In Kano State alone more than as a result of the an hIv test but my www.condomcondom.org in Nigeria DFID-funded radio show about 70% of young people listen to programme.” broda said its ñt right hIv and AIDS, broadcast by more Ya Take Ne? regularly. A fan of Ya Take Ne? but i must do it 2 be on a safe than 20 stations across northern side. Blessing, Zaria.” Nigeria. Putting hIv and AIDS in Real impacts A fl ood of texts “hi! I want 2 use this opportunity the context of classmates, family Eighteen months after the Tackling hIv is complicated 2 say thank u, for making me 2 Left he who talks is a and friends, the show refl ects the fi rst show, a survey found by the fact that young people know dat both Boys & Girls has winner – part of our reality of being young in a largely that listeners were adopting in conservative societies often equal feelings when it comes SEX. campaign in India conservative, Muslim society. healthier behaviour at a faster fi nd it diffi cult to get answers SAMUEL 4rm Ibadan.”

1 8 BBC WORLD SERVICE TRUST ANNUAL REVIEW 2008 CREATIvE PARTNERShIPS IN INTERNATIoNAL DEvELoPMENT WWW.BBCWoRLDSERvICETRUST.oRG 19 themes country highlight Learning for livelihoods Somalia If you were unable Overview information to rural audiences on issues such as reconstruction to read, this Annual and rebuilding homes, agriculture, livestock, clean water and social The majority of people in the world do not have reliable sources Review would issues – such as dowries. of food, income and employment. According to the World Bank, provide you with nearly three billion people live on less than $2.50 a day. Most of them In Bangladesh, we have begun work on an initiative to use little information. rely on small-scale agriculture for their food and wages. We believe popular television formats, radio and mobile phones to enhance You would also be that people need skills and knowledge to improve their livelihoods. English language skills throughout the country. our mass media unable to read a We use radio, television, the internet and mobile phones to programmes will complement a signifi cant teacher training weather report, provide people in poverty with useful, practical information. programme, as well as formal classes in schools. our aim is to check market improve livelihoods by making English language learning accessible prices or contact to millions of people. your overseas Our approach relatives using a our programmes build knowledge and help people learn new In Ethiopia, we have used radio drama to stimulate discussion and webmail account – all things that might be useful to skills to make better, more sustainable livings. debate about the challenges facing rural communities, including: a Somali livestock farmer. access to water and food; deforestation and soil erosion; poor We complement our mass media programmes with face-to- The BBC World Service Trust has helped more than sanitation and hygiene; gender relations; sexual and reproductive face learning, developed and delivered in partnership with 250,000 adult Somalis gain basic literacy skills. But health; and, early marriage. governments, educational bodies and non-governmental the work goes beyond providing basic skills: the organisations as well as building peer-to-peer and practitioner- In Somalia, we have used a combination of educational radio programmes empower people to use the practical to-peer interaction into our work. For example, we work in programmes broadcast on the BBC Somali service and informal skills they have learnt in order to improve their partnership with local NGos to create ‘learning groups’ – people learning groups to provide quality information for people working lives. A mix of radio programmes broadcast on the listen to our programmes and then come together to discuss them in the livestock sector. BBC Somali service and informal learning groups or perform learning activities with the help of trained facilitators. provide knowledge and skills for people working We also help the media and NGos in developing in the livestock sector. over 60% of the BBC’s countries to create an environment in which the Below Radio drama mass audience in Somalia listen regularly to the rights and needs of poor people can be met. stimulates discussion programme and 144 learning groups meet regularly, Specifi cally, we use mass media to: attended by both men and women. • provide a platform to explore issues and raise Arte Dahir Abdille, a Somali pastoralist, describes discussion around learning; the impact of the radio programme that helped him to buy a house. “Before, I owned more than 100 • infl uence knowledge, attitudes and behaviours; goats and sheep. Managing them was not an easy and, task, I couldn’t afford to feed and treat all of them • address barriers to learning and earning properly. For more than fi ve years I herded the 100 livelihoods. CoLEY SAM animals but I never really benefi ted much. “Instead I was incurring more expenses to cater for Examples of our work their needs. I changed my mind when I heard from In Afghanistan, our radio programme Barnamijka Xolaha (The Livestock Programme) on Village Voice, which is part of the New the BBC Somali radio service about the benefi ts Home, New Life series, provides practical of quality versus quantity. I learned the benefi ts

20 BBC WORLD SERVICE TRUST ANNUAL REVIEW WWW.BBCWoRLDSERvICETRUST.oRG 21 of herding a small number of animals and Through our In Touch for China initiative, Radio producer changed the size of my herd and I now have visually impaired people have acquired the Yang Qingfeng 12 she goats. I sold the rest and since I’m skills to produce a weekly radio programme interviews a able to cater for the 12 goats with ease, about disability issues, as Yang Qingfeng, a radio local farmer I can provide for their feed and treatment producer at the One Plus One Centre, explains. without problem. “Every day here at the centre is a new experience – “I also get enough income and profi t by from sitting in front of the microphone and recording selling the milk and the male goats, when a programme by myself for the fi rst time, to they reach fi ve months. I was able to buy overcoming my inhibitions and going out to interview building materials slowly every month until I people on the street. It was so exciting to discover built myself a single room permanent house. that our programmes were being broadcast by Before, when I owned 100 goats, I was dozens of radio stations and becoming an important living in a shanty. After changing the size of part of the daily lives of so many disabled people. ShAN/oPo GAo FU my herd my income has improved and my “I have changed, too. When I went back home to impaired broadcaster and journalist comes with big standard of living, too. Truly I’m better off. see my parents, my dad said: ‘Son, I’ve noticed that responsibilities. Recently, a listener called and said, ‘Qingfeng, is it true that you are blind? how come “My friends who still have large herds are you’ve got better posture than before.’ he was Above Proud owner, right. having to interview all sorts of different people I can’t hear it in your voice?’ I was taken aback but curious to know how I increased my income and Arte Dahir Abdille, I have had to be more aware of my appearance. I’ve came to realise how little people understand about profi t, they regularly ask me questions. I told them stands outside his learnt how to present myself, how to smile – a big disability. This has added to my conviction that our and now they are convinced. Some have said they new house breakthrough. I now enjoy every new encounter. programmes should be a bridge between disabled will also change the size of their herd.” people and the rest of society.” “At fi rst, all I wanted was to get my voice heard on RESEARCH AND IMPACT radio. But these two years have taught me that it is The project has its own website at essential to become better informed. Being a visually www.oneplusone.org.cn The Research and Learning Group partnered with the African Educational Trust, to interview 600 people involved in the livestock sector in Somalia to assess the impact of the radio programmes. The vast majority – 97% – were from rural areas: project Achievements of • 91% of those who answered this question listen to the radio; profile In Touch for China The BBC World Service was the most popular station, with 97% of those • Between January 2006 an NGo run by and for radio programmes, interviewed listening to the BBC; and, and April 2008, In Touch disabled people. which have included 79% of those interviewed had heard about the livestock programme, and 63% for China provided coverage of the Beijing • one Plus one has of respondents had listened to the programme. training in journalism, Paralympics. The received help to ensure radio production and project’s main show, its work is sustainable Jamal Abdi, a Somali audience research executive at the BBC World Service Trust, disability issues and rights Bangyang, is broadcast and it continues to make describes his work in the region. to 41 blind and partially weekly on 61 radio Above and left visually impaired trainees support sighted men and stations in over “The impact the livestock programme had on the target audience includes an each other increase in income and knowledge. This to me was satisfying bearing in mind that women. Six of 22 provinces, most of the target audiences are typically the most illiterate and poor members of these trainees reaching over clinics in nine poor the Somali population, those who have had no access to educative and informative formed the 30 million rural districts, providing programmes that will bring about positive changes in their lives. Seeing their lives core production listeners. The essential information transformed in terms of increase in knowledge and wealth makes you appreciate the team with our project has and counselling to over huge effort the BBC World Service Trust and its employees put into this initiative.” Chinese partner also run 12 500 blind people and

one Plus one, mobile advice their families. (2) WST BURDEN/BBC KEvIN

20 BBC WORLD SERVICE TRUST ANNUAL REVIEW WWW.BBCWoRLDSERvICETRUST.oRG 21 global reach

Governance Sierra Leone and Liberia: Former Liberian President Charles Taylor made history in June 2007 by becoming the fi rst Angola: A project launched in African head of state to stand trial for alleged crimes against January 2008 focuses on training Africa humanity. As part of the Communicating Justice initiative (see journalists ahead of the country’s below), we are training, deploying and supporting a team of six elections and on broadcasting Liberian and Sierra Leonean journalists to cover proceedings Countries we currently elections-related programming. work in: Angola, Botswana, at the International Criminal Court in The hague. The project Ethiopia, Kenya, Liberia, Nigeria: our extended into francophone West Africa Budget Monitoring Nigeria, Sierra Leone, in January 2008, where reports were project has Somalia, Sudan translated into French and distributed to two interlinked local radio stations in Guinea. strands: training We are working with a wide of journalists Burundi, DRC, Liberia, Sierra Leone range of partners, including and political and Uganda: As these countries emerge African media professionals, cartoonists; and, a from confl ict, perpetrators of human rights broadcasters, government series of grassroots abuses are being brought to trial. The agencies and NGos to use advocacy activities Communicating Justice project involves media and communication to: managed by a partner organisation, working with local media professionals in all fi ve countries to raise public awareness, understanding and debate about the provide life-saving Nigerian NGo Integrity. The project • mechanisms of ‘transitional justice’, including the activities of information in emergency is designed to support citizens truth and reconciliation commissions. Face-to-face training situations; and communities by using the media’s improved budget analysis is supported by an 80-page handbook for journalists, and a • improve sexual and Journalist training is to mobilise public opinion around tailored online learning course that includes modules on basic reproductive health, child and one of our activities areas of concern – corruption, journalism skills and newly developed sections on how to maternal health and prevent embezzlement, ineffi ciency and report on transitional justice mechanisms. infectious diseases; inappropriate spending. other

• help people earn a better PICTURES PIRoZZI/PANoS GIACoMo governance-based work includes Health living; the Coalitions for Change project, Angola: We are working in partnership with the Angolan launched in January 2008. This research-based project explores National AIDS Commission, Radio Nacional de Angola, • facilitate training for journalists in election reporting skills audience attitudes to corruption and constitutional reform, and Angolan State Tv and a range of international and Angolan and help citizens hold their governments to account; will inform future media campaigns. In addition, the past two NGos to produce a national, mass media campaign to series of the radio drama Story, Story have been based on issues • increase access to education; encourage young people in Angola to protect their sexual of accountability and corruption. • promote environmental conservation; and, health. The centrepiece of our hIv and AIDS prevention work Sierra Leone: We worked with broadcasters and NGos in Angola is an interactive radio programme for young people, strengthen the African media. • to improve access to reliable information and increase the Mo Kamba (My Mate). Mo Kamba uses discussion, music, guest involvement of women and young people in the 2007 and appearances by local celebrities and live calls from listeners to 2008 national and local election process. We are working in get 15- to 24-year-olds talking about hIv and AIDS. Our work by theme partnership with the NGo Search for Common Ground as well as the National Election Commission, the Independent Radio Ethiopia: In partnership with Radio Ethiopia, we are producing Emergency response Network and National Election Watch. A survey conducted public service announcements and an interactive radio discussion Sudan: The Darfur Lifeline continues to provide emergency for DFID in June 2007 provided a comprehensive picture of programme to increase young people’s knowledge of sexual humanitarian radio support, offering vital assistance to media consumption across Sierra Leone, along with data about and reproductive health issues, and to provide a space for frank, vulnerable communities by providing basic information about levels of knowledge and attitudes towards politics and state informed discussions. The programme is broadcast by Radio services and rights. institutions (legal system, police and electoral system). Ethiopia in two Ethiopian languages – Amharic and Afan oromo.

2 2 BBC WORLD SERVICE TRUST ANNUAL REVIEW 2008 CREATIvE PARTNERShIPS IN INTERNATIoNAL DEvELoPMENT WWW.BBCWoRLDSERvICETRUST.oRG 23 Kenya: Kimasomaso (To speak out boldly), a weekly project radio programme for young people, produced in profile partnership with BBC Swahili, addresses issues around hIv and AIDS and sexual and reproductive Wetin Dey health. A BBC World Service Trust survey released in Wetin Dey (What’s Up) is a April suggested useful listener insights into the future groundbreaking 30-minute development of style and content. weekly Tv drama series that explores the social realities facing Nigeria: We are working in partnership with young people in Nigeria. a range of Nigerian broadcasters and media professionals to raise awareness and change It aims to raise hIv and AIDS awareness across regional, behaviour around hIv and AIDS among young ethnic and class divides in the country. Episodes are produced people in Nigeria. A Stop hIv project combines by a Nigerian team trained by the BBC World Service Trust and broadcast at peak viewing times by the Nigerian Television A scene from the Nigerian radio and Tv in local languages and includes the drama Wetin Dey award-winning Tv drama Wetin Dey (What’s Authority’s network of Tv stations. Up). A new series of a hausa language drama and discussion programme Gatanan Gatanan Ku was Giving a voice to people living positively with HIV aired in January 2008. The programmes were also made available for rebroadcasting through the BBC “My name is Isah Mohammed. unbearable! Suicide was fi rst that his son would brand himself was part of a training workshop, World Service Trust’s network of partner radio I am 24 years old and I am on my list of options. The only with such shame. My mother assisting young producers stations in Nigeria. from Niger state, north-central thing that held me back was my called me ungrateful because from Abuja radio stations to Nigeria. I am the acting mother’s tears. the family gave its all to see me understand hIv issues and how coordinator of the Association recover but all I gave in return they affect real lives. Through Learning for livelihoods “I held onto the belief that a of Positive Youths living with hIv was more tears and shame! cure would come some day. my work with FACA, I was Somalia: We have continued our focus on education and AIDS. I tested positive for But more than that I believed “I spoke to local radio stations already in touch with Aso FM, and livelihoods, working with a wide range of hIv in 2005 during a prolonged the Abuja radio station belonging partners to improve literacy and numeracy skills, that we should not let our just hoping that someone out and serious illness – my survival to the Federal Capital Territory. and to help people involved in the livestock sector lives pass us by while we there would see that there was a miracle. Together with the BBC World make a better living. wait. In June 2006 I started a are honourable people among “With the help and support support group with six people the ‘damned’ hIv positive Service Trust, FACA and Aso Africa: In the early part of the fi nancial year we of my family, the nightmare who shared my vision and people, that someone would FM, it was decided that I would launched a web portal to provide quality teacher was less terrifying. philosophy. The reason for my be touched and make a decision produce a brand new radio education materials (including a large library of But my girlfriend, being hIv positive became to stop existing and start living. programme for the station. downloadable audio outputs) for primary with whom I clear to me – to lead people I pray that my mother one day This is the fi rst time that an hIv school teachers. These activities are part of planned to spend of the same status to fresh understands that I am more positive person has been given a much larger initiative to support Teacher my future, perspectives and ideas. It than she thinks of me. such a task at the station, and it Education in Sub Saharan Africa (TESSA). ended the wasn’t my punishment from makes me proud. “Luckily for me, I was nominated In June, as part of this initiative, Teachers relationship God for some ‘sin’. by FCT Action Committee “With my new skills and in Africa saw a season of programmes the day I broadcast on BBC World Service for Africa “on and on I went spreading on AIDS (FACA) to undergo the continued support from told her. It (English) and the BBC Swahili service. my ideas whenever I had the an attachment on programme my friends at the BBC and was simply These broadcasts marked the culmination opportunity, which caused production and editing at the at FACA, I am confi dent I’ll of a major partnership project to support Left Isah helps some hiccups in my family. BBC World Service Trust. It was produce a programme that teachers in 14 African countries. The project radio producers in My father, being quite a Christmas in June! They were will give a voice to people partners are the UK’s open University and the Abuja understand popular man in my state, was happy to receive me and made living positively, in a way that African virtual University. hIv issues disappointed and embarrassed sure I learned all that I needed. I everyone can learn and enjoy.”

2 2 BBC WORLD SERVICE TRUST ANNUAL REVIEW 2008 CREATIvE PARTNERShIPS IN INTERNATIoNAL DEvELoPMENT WWW.BBCWoRLDSERvICETRUST.oRG 23 global reach

Governance and between those in power and communities that have traditionally been excluded. In March 2008, Sajha human rights Sawal began broadcasting on television as well as radio Asia Bangladesh: the Sanglap (see page 14). (Dialogue) programme is a Countries we currently work in: Question Time-style debate Health Afghanistan, Bangladesh, Burma, that continues to attract large Cambodia: through radio and television, we are Cambodia, China, India, Nepal, radio and television audiences working to address issues related to hIv and malaria Vietnam in Bangladesh. Last November, in Cambodia. Public service advertising campaigns, four Sanglaps formed part of a documentaries and drama are designed to target We work with a range of partners, collaborative BBC boat trip along new audiences. In partnership with Cambodian radio including national, regional and local the waterways of Bangladesh to stations and a team of Cambodian young women broadcasters, media professionals explore the impact of climate we are producing Hip Hop Girls, a radio programme and non-governmental organisations change. Cyclone Sidr struck during on sexual and reproductive health aimed at teenage (NGos). Together, we are using the trip, and subsequent Sanglaps girls. The weekly phone-in is the only radio mass media and communication to: focused on the relief effort and programme in Cambodia made for this age group, • improve sexual and reproductive allowed citizens to question their and is broadcast on Saturday morning on FM 103, health, maternal and child health, leaders about the fl ow of aid the country’s leading FM station. (see page 10). and prevent infectious diseases; We are also working in partnership with Radio • help citizens hold their Cambodia: we worked in National of Kampuchea to co-produce two live radio governments to account partnership with the International phone-in programmes targeting men, Really? and Real and provide training for local Labour organisation and Men. The shows discuss sensitive issues such as sex journalists in election reporting Cambodian media professionals to outside marriage, condom use, hIv testing, domestic skills; produce In the Dark, a feature fi lm violence and the consequences of drug abuse. alerting Cambodian audiences to promote peace and confl ict India: approximately 2.5 million people are living • the dangers and realities of human resolution; with hIv in India. During the year we have run traffi cking. a public service advertising campaign to ‘make help people improve their earning WST PENN/BBC JohN • China: In Touch for China was condoms normal’ in the states of Andhra Pradesh, potential through education; Above A space for designed to improve the coverage of disability issues Karnataka, Maharashtra and Tamil Nadu. The focus reduce the impact of natural disasters; and, dialogue: Sajha Sawal within the Chinese broadcast media. The project of the campaign is to get men talking about condoms • being recorded in trained blind and visually impaired young people (see pages 18 and 19). • help to build and strengthen the Asian media sector Nepal through extensive media training programmes. in radio production and presentation skills. The Vietnam: we have been working in partnership with weekly programmes made by this talented group of the vietnamese government, vietnam Television producers continued to be broadcast on a network of (vTv) and provincial radio stations to develop a Our work by theme radio stations across China and online. national mass media campaign to raise awareness of the risk of hIv infection among young people, Nepal: we are working in partnership with a and to change attitudes towards people living with Emergency response network of 2,500 community-based organisations, hIv and AIDS. Qualitative research was conducted Burma: in June 2008 we began lifeline programming for more than 50 Nepali radio stations and BBC Nepali among typical and high risk 15- to 24-year-olds in six people affected by Cyclone Nargis in Burma. health, to produce drama and discussion programmes to provinces in 2007. sanitation and other life-saving information is broadcast help resolve confl ict in Nepal.Sajha Sawal (Common on BBC Burmese, reaching the hundreds of thousands Questions), a weekly question-and-answer As technical advisors to the government we of people made homeless and under threat. programme on radio and Tv, creates dialogue collaborate with a variety of government, non-

2 4 BBC WORLD SERVICE TRUST ANNUAL REVIEW 2008 CREATIvE PARTNERShIPS IN INTERNATIoNAL DEvELoPMENT WWW.BBCWoRLDSERvICETRUST.oRG 25 project Afghanistan: tales of love, comedy and suffering that empower government and private companies, advising them about the content and methodology profile incredibly important in Afghanistan, as there is The interview went on to feature interviews with of producing media with messages. The a huge tradition of radio listening. People have scriptwriters and actors talking about their roles: outputs include a television drama, over 2,000 always got their information even when there Sharifa Pasun, head script writer: live radio phone-ins, television and radio was no other way of getting it. Radio is also “I think that I am doing something very advertisements, printed materials, documentary powerful because of the high levels of illiteracy exceptional, something very good for the fi lms, a website and journalism training. in the country, especially in rural areas.” women in my country.” Jenni Murray: “New Home, New Life has Farahnaz, scriptwriter: “Women in our Learning for livelihoods 14 million listeners. I know The Archers has country experience many problems. This Afghanistan: The Afghan Education Projects four million. What impact does it have?” is something from our hearts that we can (AEP) is the largest media-for-development Felicity Finch: “It has huge impact. It really is share some messages: how to behave initiative in Afghanistan. Run by Afghans Felicity Finch (pictured above) is a British changing lives. They have people out in the fi eld with the women, how men should relate to for Afghans, it provides a wide range of actress, best known for her role as Ruth who are talking to listeners, evaluators. The the women.” programming for all ages. In April 2007, the AEP in The Archers, the long-running rural scriptwriters go out and talk to the population Tamana Wahidi, actress: “My character launched its colourful, interactive website, drama on BBC Radio 4. She spoke and they really do know what they are doing… is a 13-year-old girl from the village. www.bbc.co.uk/nazer, named after one of the recently to BBC presenter Jenni Murray listeners are not told what to do. Through her storylines provide a good message, most popular characters from the on BBC’s Woman’s Hour and described the storylines they get the information they especially for men to let their daughters popular drama New Home, New Life. Also her involvement in New Home, New need from characters they identify with.” and sisters get an education.” available on the site is downloadable material Life. Here is an edited transcript of the for schools, which features artwork, stories and interview: photographs that have been contributed RESEARCH AND IMPACT by audiences. Jenni Murray: “New Home, New Life is an Afghan soap opera modelled on The Nearly six million women across Afghanistan listen to Afghan Woman’s Hour (AWh) The Afghan Education Drama project continues Archers. It was launched in Peshawar near every week or most weeks, and many men listen, too: more than half of 15- to 17-year- to fl ourish, producing six weekly episodes of the Pakistan-Afghan border in 1994. Made old males are aware of the programme and listen once a week or more. New Home, New Life (see panel right). by Afghan refugees it was said to be one of 96% of AWh listeners In June 2007, the Afghan Publishing house the only forms of entertainment the Taliban agree that they think more donated over 130,000 children’s books and turned a blind eye to, even managing to positively about the lives of 30,000 cartoon magazines to the Afghan infl uence some of their laws for the better. women after listening, and Ministry of Education. The cartoon magazine, in With the fall of the Taliban in 2002, the 91% agree that listening effect the print version of New Home, New Life, production returned to Kabul and the team to AWh helps them to continued their work. It is broadcast in Dari reinforces the educational messages touched solve problems. 79% of and Pashto with two casts numbering 200 upon by the drama. listeners agree that men altogether. It provides a lifeline to the many enjoy listening to AWh. Launched to empower women and encourage rural, often illiterate, listeners it reaches.” them to participate more fully in the rebuilding 92% agreed that listening of their country, more than 20 female journalists “how did you get involved, Felicity, with to the programme made from across the country now work for Afghan working with the cast?” them realise how important Woman’s Hour. The women gather stories from Felicity Finch: “Well, originally it was way it is to vote their regions then send their packages to London back in 2000 when I visited the team in Nearly six million to be broadcast each week on BBC World Peshawar. I went to make a programme 83% agree the stories Afghan women Service radio, both in Dari and Pashto. Additional about the radio soap opera, which was part inspire them to change tune in to Afghan training rounds have also taken place in Kabul and of a series I was making about the impact their own situation Woman’s Hour Mazar-i-Sharif. soaps can have in different countries. Radio is

2 4 BBC WORLD SERVICE TRUST ANNUAL REVIEW 2008 CREATIvE PARTNERShIPS IN INTERNATIoNAL DEvELoPMENT WWW.BBCWoRLDSERvICETRUST.oRG 25 global reach Europe, Middle East and Central Asia Countries we currently work in: Tajikistan, countries. We deliver this through collaboration with Kyrgyzstan and Kazakhstan, Georgia, Moldova, local media and NGos. Romania, Russia, Georgia, Serbia, Montenegro Iran: As it is impossible to deliver face to face training and Kosovo, Iran, Iraq and the Palestinian to journalists in Iran, the ZigZag project went online: Territories, Romania, Russia, Serbia elements of the project include an interactive virtual The BBC World Service Trust’s work in the region newsroom to train aspiring Iranian journalists, mentored focuses on developing the media’s capacity to act as a iLearn journalism courses and a popular website. The catalyst for positive social change. We aim to: site has so far received nearly three million page views, trainees have written 587 articles published and over • Give marginalised or vulnerable groups the chance 3,400 users have to the messageboards. to voice their concerns through the media Iraq: Al Mirbad radio is our biggest media • hold policy-makers to account through journalism reconstruction project to date. The station was

training launched in Basra in the summer of 2005 and since WST SPURWAY/BBC CoLIN then has become one of the most recognised and • Raise awareness of the key issues affecting women Moldova: The project is aimed at building the capacity Above Work in and children listened-to radio stations across the south of the country, providing vital information to citizens affected of local broadcasters to provide balanced, objective Kyrgyzstan focuses on women’s rights • improve journalism standards and increase the by the fi ghting. coverage of the Transnistria confl ict and to facilitate independence of the regional media constructive dialogue between people on both sides of Left once trained, the Nistru. staff are able to coach colleagues at Palestinian Territories: In early 2008 work began Al Mirbad radio Our work by theme in partnership with the International Federation of Journalists to strengthen the media in the West Bank Governance and rights and Gaza Strip. We have been holding networking and We have worked in partnership with Georgian media dialogue events for Palestinian journalists and delivering professionals and NGos to launch two community an extensive programme of journalism training. radio stations to give the country’s Azeri and Armenian Serbia: The project is designed to realise the potential minorities a voice, and to improve confl ict and diversity of Radio Television Serbia (RTS) to act as a catalyst for reporting skills. democratic change: we work with the former state In Tajikistan, Kyrgyzstan and Kazakhstan, we are broadcaster, strengthening its public service values as working to improve women’s and children’s rights and it goes through a period of change, just as the country issues such as labour migration, domestic violence, itself is engaged in vital public discourse concerning the human traffi cking, child prostitution and child labour: future of Kosovo and the direction that Serbia will take issues which are often under reported in these in the next few years.

2 6 BBC WORLD SERVICE TRUST ANNUAL REVIEW 2008 CREATIvE PARTNERShIPS IN INTERNATIoNAL DEvELoPMENT WWW.BBCWoRLDSERvICETRUST.oRG 27 country Sina Motalebi accepts RESEARCH AND IMPACT highlight the Innovation of the Year award Palestinian voice of Palestine staff SIMoN JAY PRICE JAY SIMoN Territories: R&L producing a breakfast Sina Motalebi, who answers to questions has conducted a radio show during training worked for the BBC posted on the site. series of interviews World Service Trust “The big difference in with Palestinian on ZigZag across output is the ethical media professionals the year, explains values and the human operating in the problems of voices which trainees the Palestinian working creatively add to their features Territories, with the media as our trainees looking at the sector in a closed in interview people professionalisation a closed state: much more than is of the sector, the “We were blocked by the norm in Iran. The challenges faced by the Iranian authorities ethical values are very journalists and to but we got around evident – our trainees seek feedback on it – partly through are concerned with the fi rst symposium technical solutions accuracy, fairness, event. and partly through impartiality. They Iraq: Al Mirbad radio is the second most listened to station in the region with careful editorial bring this approach to around 700,000 weekly listeners. Well over half of Al Mirbad listeners agree that decision-making their workplaces. the station is a vital source of local information, provides an important public about the content of “My involvement is service and gives voice to its community. the site. very personal. I always believed in the energy and “Sensitive political topics are not on our platform. talent of new journalists. Iran: A research strategy, embedded into the life cycle of the project included Instead we get people to write about a range of topics two online surveys; online and offl ine interviews and webometrics analysis and “Some people started out as bloggers and now they research, explored the project’s multiple audiences (journalists and bloggers, in a particular way, refl ecting certain editorial values. are editors. They can then bring this to their political writing. ZigZag registered users and visitors) in order to understand if and how new media “When I came to the BBC I was always approached has facilitated learning and communication. In addition, ‘Who is the Audience? ’ “The innovation came out of necessity, because by former colleagues asking for training material. training modules were developed and delivered during face-to-face training. certain things weren’t possible. We had to fi nd a This project has allowed me to help them. It has been way to make up for it, to replicate a live workshop a huge opportunity to connect resources with people on the internet – we who need them. “In an environment characterised by highly came up with the “We in Iran thought it was okay for a journalist to be I was a journalist in virtual newsroom. politicised media, Al Mirbad radio is a uniquely like a politician. Principles such as impartiality and Tehran for over ten unbiased source of information. When heavy fi ghting over time the site respect to audience were most of the time forgotten. years, so I have has become more broke out in the south of Iraq in March 2008, it We did not abide by journalistic ethics in delivering experienced the was one of the only media organisations providing active. People behave accurate information. We also misunderstood big problems of journalists like members of a vital information to citizens affected by the fi ghting. media organisations such as the BBC. But after this course, in the region. So I knew Research conducted after the campaign confi rmed permanent training things have changed a lot. It was very important for me how much resources workshop, with more its critical and valued role within the community it serves: more than half of to learn what journalistic ethics were.” were needed. So this those surveyed agreed the station is their main source of local information” experienced trainees project has been about iLearn trainee, Iran Abir Awad, Project Director Al Mirbad unoffi cially providing building a virtual bridge.”

2 6 BBC WORLD SERVICE TRUST ANNUAL REVIEW 2008 CREATIvE PARTNERShIPS IN INTERNATIoNAL DEvELoPMENT WWW.BBCWoRLDSERvICETRUST.oRG 27 support Communications and public affairs

Communication is a fundamental part of our work, from • The use of mobile telephony in development grows • The African Media Initiative, of which the BBC ensuring that information reaches our target audiences exponentially. our hIv and AIDS campaign in India World Service Trust is a member, has been working to keeping partners and donors informed about our has been especially successful through a combination to produce a set of ideas and policies that will assist projects. It also relates to our activities with a wider, of competitions, ringtones and mobile phone focused media across Africa. Several events marked progress. external audience. Good communication is essential activities (see pages 18 and 19). An all-day if we are to achieve our objectives and its importance • conference entitled is refl ected in the broad range of public affairs and Events Democracy, dissemination activities we have undertaken this year. Above our new Four BBC World News debates have been held Governance and website went live in • Accountability was New media and interactive March 2008 in partnership with other organisations on leading development themes, including climate change, new held in London in technologies technologies, and poverty and politics (see pages 8 and 9). January 2008. It WST KhAIRDIN/BBC PAREENA was a joint initiative • A new BBC World Service Trust website and a In December 2007, The Guardian newspaper’s • between the BBC Above veet vivarta from ANDI redesigned monthly e-newsletter were launched renowned satirical cartoonist Steve Bell opened Below Bill Clinton World Service Trust at our January conference in March 2008. To fi nd out more about our global an exhibition of political cartoons in Nigeria, activities sign up for the newsletter at and Wangari and the Communications Initiative. Maathai at the BBC produced by a group of BBC World Service Trust www.bbcworldservicetrust.org World Debate on trainees – benefi ciaries of the Nigeria Budget • A launch for our programmes Katha Mitho Sarangiko • The ZigZag website, an online space created by and global warming Monitoring Project. (Sweet Tales of the Sarangi) and Sajha Sawal for young Iranians, has received over 1,331,107 page (Common Questions) was held in Nepal in February views, published 587 articles and over 3,400 users 2008. A replica television studio was created at have contributed to more than 7,208 threads and Patan Museum, where staff sat in as panellists to take 8,838 posts (see page 27, www.zigzagmag.com). questions from the audience. • More than 3,000 journalists in transitional • The Research and Learning (R&L) group, working countries have received online training in mentoring closely with its partners, took part in a number of in topics ranging from basic journalism skills and international events, including: ethics to specialist reporting on topics such as budget monitoring, health and confl ict reporting. • AIDS Impact Conference, Marseilles • Measuring Change, Catholic Media Council • Working in collaboration with UNESCo, the BBC (CAMECo), Bonn World Service Trust has developed a website featuring • Workshop on Press Freedom and Democracy, practical advice and learning resources for journalists Annenberg School for Communication, Philadelphia reporting on hIv and AIDS. Focusing on media • Expert Group Meeting: Defi ning Media professionals in the South Caucasus, the site is available Development Indicators, UNESCo, Paris in English, Russian, Armenian, Georgian and Azeri. • International Broadcasting, Public Diplomacy • The Communicating Justice project uses iLearn and Cultural Exchange, School for oriental and material and a range of online resources to help African Studies (SoAS), London journalists in fi ve post-confl ict African countries • Global Symposium +5: Information for humanitarian report on transitional justice processes www. Action, United Nations offi ce for the Coordination communicatingjustice.org (see pages 14 and 15). of humanitarian Affairs (oChA), Geneva

28 BBC WORLD SERVICE TRUST ANNUAL REVIEW 2008 CREATIvE PARTNERShIPS IN INTERNATIoNAL DEvELoPMENT WWW.BBCWoRLDSERvICETRUST.oRG 29 • International Communication Association Change: Planning, Monitoring and Evaluation Conference, Montreal in Media and Development Cooperation. Fundraising • Third Summer Institute in Global Media Policy, CAMECo Report Opening new doors Annenberg School for Communication/ oxford McCurdy, P. M. and Power, G. Journalism University, oxford In 2008, the BBC World Service Trust opened its doors to education as a vehicle for media development a new set of donors as part of its strategy to nurture new Media coverage in Africa: The AMDI project. Ecquid Novi: AJS relationships with external philanthropic and commercial 28(1-2): 127-147 donors, including: • Coverage in the press has included items in: The Economist, Wall Street Journal, World Today, Deshpande, S., Balakrishnan, J., Bhanot, • philanthropic trusts and foundations with an The Guardian, The Times of India, Nepali Times, The A. and Dham, S. (2008) Contraceptive interest in poverty eradication, health, human rights, Kathmandu Post, Developments, Eastern Eye and Social Marketing Attempts in India. In Social good governance, education, emergency response and Mail&Guardian Darfur. We also had widespread Marketing for Public Health: Global Trends and livelihoods; diaspora coverage of the Bangladesh Sanglap Success Stories. Jones and Bartlett Publishers. • companies that share our concerns, especially those (Dialogue) programmes in the UK Bangla press. Boston, MA operating in developing and emerging countries; • Radio and television coverage has included items BBC World Service Trust (2008) Social Impact • professionals from the creative industries and journalism broadcast by BBC Africa Have Your Say, BBC Radio 4, of Drama for Development: Understanding who can support fl edgling media professionals; and, Woman’s Hour (see page 25), BBC Focus on Africa, the the relationship between audience research, • individuals who want to give marginalised and disenfranchised BBC Asian Network and BBC regional news. dramatic elements and evidence of impact. DvD. people access to vital information and a voice. • Private sector communication links: we have In order to establish new links and partnerships with these Publications been working closely with the Global Business groups, we have established Witness 4 Good, a monthly • A new series of Policy Briefi ngs was launched in Coalition for hIv, TB and Malaria (GBC). event hosted by a leading media fi gure at BBC Broadcasting March 2008 with the publication of The Kenyan Communications coverage targeting the business Above house. Each event demonstrates one way in which we seek Materials 2007 elections and their aftermath: the role of media community has included a media profi le of Director to make the world a better place, providing an intimate produced by Stephen King as part of the Global Leaders series on showcase of our work. hosts have included: Alan Yentob and communication. This is a policy analysis of the the Research (Creative Director, BBC); Lyce Doucet (correspondent and role of media and communication in the crisis that the GBC website and in its print magazine. and Learning followed the Kenyan elections. Two further Policy group presenter, BBC World News), Martha Kearney (journalist Briefi ngs were published during 2008, on the role Internal communications and presenter, BBC Radio 4). of information in humanitarian disasters and media A new intranet was launched, linking us more and democracy. • MEDIA PARTNER effectively with colleagues around the world. A new brochure showcases the work of the R&L • An extensive programme of weekly knowledge Martha Kearney, group. In addition, R&L dissemination papers are • management sessions continues to combine presenter Woman’s Hour, BBC Radio 4 available in print and free to download online from presentations from external organisations with the our website (www.bbc.co.uk/worldservice/trust/ “Before I started presenting Radio 4’s World at One I was opportunity to share our own work with colleagues. research/reports/ ). a presenter on Woman’s Hour. In 2002, I made a special • A new training programme is being introduced for Woman’s Hour programme from Afghanistan, which other R&L articles and outputs include: all programme managers to strengthen skills and was one of the most amazing experiences of my career. Mundy, G., Mendes, C. & Jorge, A. (2007) Mo Kamba consistency across projects. It seems simple. When you realise that a root cause of much poverty and suffering in reaches the youth in Angola. Rhodes Journalism Review. A new strand of internal communications based on 27. September. p 47 • developing countries is the lack of accessible and accurate information, our history and culture has emerged during the year. you want to do something tangible about it. The BBC World Service Trust Saville, E. & Godfrey, A. (2008) Embedding Research This will inform both our new three-year strategy does this and, I think, has new and interesting things to offer the fi eld of into Media Development and Development and tenth anniversary celebrations for the BBC World international development” Communications Projects. Chapter in Measuring Service Trust in october 2009.

28 BBC WORLD SERVICE TRUST ANNUAL REVIEW 2008 CREATIvE PARTNERShIPS IN INTERNATIoNAL DEvELoPMENT WWW.BBCWoRLDSERvICETRUST.oRG 29 support Financial overview Where support comes from How we spend funds In the year to 31 March 2008, the BBC World Service Trust received our highest income In the past fi nancial year over 98% of our expenditure went on our charitable activities of changing ever: £17.9 million. The principle funding source is grants receivable from international lives through media and communications in the regions in which we operate (Africa, Asia and bilateral donors. Europe, Middle East and Central Asia) details of these initiatives are included in this review.

95% Grants £17.1m 98.2% Charitable activities £18.0m UK Government (DFID, FCo) £6.7m Africa £6.4m European Union £2.7m Asia £5.6m Bill & Melinda Gates Foundation £1.7m Europe, Middle East and Central Asia £5.4m United Nations £1.3m Cross-cutting activities £0.6m other (less than £1m each) £4.7m 0.4% Cost of generating voluntary income £0.1m

5% Voluntary income (including over £0.6m from BBC) £0.8m 1.4% Governance £0.2m

voluntary Income Governance UK Government Africa 5% (DFID, FCo) 1.4% Cost of generating 35% 37% voluntary income 0.4% other Cross-cutting 26% activities 3.2%

Asia European Union Europe, Middle East 30.4% United Nations 15% and Central Asia 7% 29.6% Bill & Melinda Gates Foundation 10%

This summary fi nancial information (apart from the analysis of grants) has been extracted from the BBC World Service Trust Annual Report and Accounts for the year 31 March 2008, which has been independently audited by KPMG LLP. If you require more information than is included here or would like a copy of the full Annual Report and Accounts, please contact the BBC World Service Trust at Bush house, Po Box 76, Strand, London, WC2B 4Ph or email [email protected].

3 0 BBC WORLD SERVICE TRUST ANNUAL REVIEW 2008 CREATIvE PARTNERShIPS IN INTERNATIoNAL DEvELoPMENT WWW.BBCWoRLDSERvICETRUST.oRG 31 The BBC World Service Trust is grateful to the following organisations for their support Afghan Drugs Inter Departmental Unit (ADIDU) Japan International Corporation Agency (JICA) Africa Educational Trust MacArthur Foundation African Union / Inter-African Bureau for Ministry of Foreign Affairs, Netherlands Animal Resources (AU IBAR) Norwegian Agency for Development Aga Khan Foundation (AKF) Cooperation (NoRAD) Asian Development Bank (ADB) open Society Fund (oSF) BBC Group The open University (UK) Big Lottery Fund, UK organisation for Security and Co-operation The Bill and Melinda Gates Foundation in Europe (oSCE) British Council Packard Foundation Christian Aid Potanin Charity Foundation The Community Fund, UK Search For Common Ground Danish International Development Agency Swiss Agency for Development and (DANIDA) Cooperation (SDC) Department for International Development, Tearfund UK (DFID) United Nations Children’s Fund (UNICEF) Deutsche Gesellschaft für Technische United Nations Development Fund for Zusammenarbeit (GTZ) Women (UNIFEM) European Commission humanitarian Aid United Nations Development Programme offi ce (ECho) (UNDP) European Union United Nations Educational, Scientifi c and Federal Public Service Foreign Affairs, Belgium Cultural organisation (UNESCo) Foreign Trade and Development United Nations high Commission for Cooperation Refugees (UNhCR) Ford Foundation United Nations Mine Action Centre for Foreign & Commonwealth offi ce, UK (FCo) Afghanistan (UNMAC) Foundation open Society Institute (FoSI) United Nations offi ce on Drugs and Crime Global Confl ict Prevention Pool (GCPP) (UNoDC) The Global Fund to Fight AIDS, Tuberculosis United Nations offi ce for Project Services and Malaria for the humanitarian Mine Action Project hIv/AIDS Prevention and Control offi ce (UNoPS) (hAPCo), Ethiopia United States Agency for International humanity United Development (USAID) Breaking bread International Labour organisation (ILo) The William and Flora hewlett Foundation

in Tajikistan WST SPURWAY/BBC CoLIN Irish Aid World Bank

3 0 BBC WORLD SERVICE TRUST ANNUAL REVIEW 2008 CREATIvE PARTNERShIPS IN INTERNATIoNAL DEvELoPMENT WWW.BBCWoRLDSERvICETRUST.oRG 31 support Organisational structure

Trustees Management Team Nigel Chapman Stephen King Director Zeinab Badawi Awo Ablo Richard Manning Director of Business Development ➔ April 2008 Kirsty Cockburn Michael C. McCulloch Director of Communications Zarin Patel Simon Derry ➔ April 2008 Regional Director, Europe, Middle East and Central Asia Richard Thomas Caroline howie ➔ April 2008 Regional Director, Asia Dr Michael C. Williams Andrew Lawrence Director of Finance and Business Services Prof Patrick vaughan Dr Gerry Power Bhupendra Mistry Director of Research and Knowledge Management Susan Robinson-King Anna da Silva Regional Director, Africa CoLIN SPURWAY/MERCY CoRPS SPURWAY/MERCY CoLIN Alison Woodhams

The BBC World Service Trust has a head offi ce in London, UK, where the core support functions ➔ September 2007 Auditors of business development, project management, communications, fi nance, human resources, Chris Beauman KPMG LLP, Chartered Accountants, Registered Auditors,

IT and the Director are based. A Senior Management Team of seven directors reports to the ➔ January 2008 London. Director of the BBC World Service Trust. Caroline Thomson Bankers

There are BBC World Service Trust offi ces in 15 countries, which are managed by regional country ➔ January 2008 Lloyds TSB Bank plc, City offi ce, Po Box 72, directors and country heads, appointed by and accountable to the UK offi ce. Bailey Drive, Gillingham Business Park, Kent ME8 0LS The country offi ces work with local NGos and media partners in delivering across the four primary Company secretary Registered Offi ce themes: emergency response, governance and human rights, health and learning for livelihoods. Lindsey North Bush house, Po Box 76, Strand, Aldwych, In addition, London-based project managers work within regions and across groups of projects London WC2B 4Ph and themes, overseeing project life cycles, providing logistical support, and seeking further Patrons business development. Glenys Kinnock MEP Registered number Across the fi nancial year 2007/08 there has been signifi cant investment in developing project 3521587 Edward McMilan-Scott MEP management and organisational systems and processes. These new ways of working are now being rolled out across the Trust and will facilitate more linked up processes, prevent duplication ➔ Joined the Board Registered charity number

of effort, and build – and share – staff skills. ➔ Retired or resigned from the Board 1076235

3 2 BBC WORLD SERVICE TRUST ANNUAL REVIEW 2008 CREATIvE PARTNERShIPS IN INTERNATIoNAL DEvELoPMENT WWW.BBCWoRLDSERvICETRUST.oRG 33 Publications y c i l o P Awards ng i ef B i r E d u c a t i o nEd u c a t i o n U p d a t eeUp d a t e JULY 2008

The BBC World November 2007 December 2007 Service Trust is the BBC’s During 2007/08, the international charity. It uses media and Nigeria India communication to reduce poverty and promote Schoolchildren raise human rights, their hands in class in BBC World Service Trust southern Africa Production Commitment to thereby enabling people to build POLICY BRIEFING #1 better lives. of the Year combating hIv The Kenyan 2007 elections and their aftermath:APRIL 2008 won nine awards for its The BBC the role of media and communication and AIDS in India World Service Trust and Education Programme We use media – radio broadcasts, audio classroom materials, television programmes and print publications – to support education and teacher training. We work in partnership with government departments, educational of the Year The American institutions and NGOs to ensure that our programmes complement, support and extend their work. Our innovative and creative educational initiatives fall into three broad categories: Sign up for our monthly e-newsletter: t Literacy for life – basic education Indian for adults bbcworldservicetrust.org t Teacher training Nigerian Media t Advocating education BBCWORLDSERVICETRUST.ORG output internationally Merit Awards Foundation SIGN UP FOR OUR MONTHLY E-NEWSLETTER: (Two awards) Two new series have been launched this year: Updates focuses on our projects by theme; Policy Briefi ngs informs development policymakers February 2008 March 2008 March 2008 India Iran Bangladesh E-NEWSLETTER SIGN UP Best Media Innovation one BBC Award Agency of the Year To receive regular updates on our BBC World work please sign up to the monthly International BBC World Service Awards e–newsletter: Leprosy Union Service Awards Bangladesh by ZigZag.com River project

May 2008 June 2008 June 2008 Bangladesh India Afghanistan Gold Multiplatform Core Competence Silver Medal Radio Award Award for Business New York www.bbcworldservicetrust.org Excellence Sony Radio Festival Academy Award Global Business Credits This annual review was compiled and AEP’s children Coalition on HIV/ coordinated by Kirsty Cockburn, Nick Raistrick Bangladesh by department AIDS, TB and and Pareena Khairdin. Design by Lance Bellers. River project Editing by Diane Cross and Grace Davies. Malaria With thanks to all BBC World Service Trust staff DAvID FIShER/REX DAvID hIv and AIDS for their articles and photographs. awareness Printed by Warwick Printing.

3 2 BBC WORLD SERVICE TRUST ANNUAL REVIEW 2008 CREATIvE PARTNERShIPS IN INTERNATIoNAL DEvELoPMENT WWW.BBCWoRLDSERvICETRUST.oRG 33 BBC World Service Trust Front cover image: An entry in this year’s Room 301 NE, Po Box 76, Bush house, Strand, London WC2B 4Ph, UK BBC World Service Trust photography competition Tel: +44 (0)20 7557 2462 Fax: +44 (0)20 7379 1622 Email: [email protected] Web: www.bbcworldservicetrust.org for staff. Colin Spurway’s picture shows women in the Ferghana valley, an area stretching across Uzbekistan, Tajikistan and Kyrgyzstan. The BBC Capturing the imagination, World Service Trust’s work in the region focuses on rights issues affecting examples of our work... women and children

High production Audience analysis and values and addressing basic needs: creativity: Childrens’ books donated the Condom by the Afghan Education Condom campaign Project to the Ministry in southern India of Education