Marshall University Marshall Digital Scholar Theses, Dissertations and Capstones 1-1-2012 The nnoI vative Success that is Apple, Inc. Katherine Johnson
[email protected] Yang Li
[email protected] Hang Phan
[email protected] Jason Singer Hoang Trinh
[email protected] Follow this and additional works at: http://mds.marshall.edu/etd Part of the Advertising and Promotion Management Commons, Business Administration, Management, and Operations Commons, Marketing Commons, and the Technology and Innovation Commons Recommended Citation Johnson, Katherine; Li, Yang; Phan, Hang; Singer, Jason; and Trinh, Hoang, "The nnoI vative Success that is Apple, Inc." (2012). Theses, Dissertations and Capstones. Paper 418. This Capstone is brought to you for free and open access by Marshall Digital Scholar. It has been accepted for inclusion in Theses, Dissertations and Capstones by an authorized administrator of Marshall Digital Scholar. For more information, please contact
[email protected]. The Innovative Success that is Apple, Inc. 1 The Innovative Success that is Apple, Inc. Katherine Johnson Yang Li Hang Phan Jason Singer Hoang Trinh Introduction- The Birth of a Brain Child Apple, Inc. started out as an idea of one man. This man was Steve Jobs. Jobs and his friend, Steve Wozniak, were two high school drop outs living in the Silicon Valley with extremely innovative and intelligent minds (Santa Clara Historical Society, 2012). The pair teamed up, while working for Hewlett Packard, to start Apple, Inc. from the basement of Jobs’ home (Santa Clara Historical Society, 2012). The pair created the first Apple computer on April 1, 1976 (Santa Clara Historical Society, 2012).