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A UNIT OF TI req. 67;,' COMPANY Vol. 104 No. 18 BroadcastingoMay2

FCC expands satellite universe Benjamin report goes public MIP basks in Cannes Movement on Marti interference problems NAB study fallout

DENSE PACK o FCC authorizes 19 new satellites 161 programs it considers viable for fall airing. and shortens orbital spacing to make room for PAGE 52. them. PAGE 31. MEGA COMMENTS O Reply filings on proposed CHILDREN'S HEARING FCC en banc session repeal of FCC's financial interest and syndication what examines state of children's television and rules sound familiar tune. PAGE 58. can and cannot be done about it. PAGE 32.

NEW GUIDELINES o Broadcasters urge FCC to MARTI MANEUVERING O News surfaces at Senate liberalize definition of what constitutes a media hearing that International Telecommunication owner. PAGE 62. Union's Butler will lend helping hand to get negotiations going with Cuba on interference problems. PAGE 34. BREWHAHA o U.S. Supreme Court to decide whether states have power to regulate liquor PAGE 63. AFTERMATH Networks and advertisers. advertising. question both methodology and results of McHugh & Hoffman survey revealed at NAB ANPA COVERAGE o Newspaper publishers back convention. Meanwhile, accusations surface electronic media in fight to repeal fairness doctrine about how much NAB knew about study's and equal time provisions. PAGE 68. UPI's Small contents. PAGE 35. reviews latest expansion of news service. PAGE 68. TV and newspaper journalists square off in INTERNAL AUDIT o CBS releases Benjamin report debate on merits of each medium. PAGE 69. describing in -house examination it conducted after Vietnam deception story. PAGE 37. QUARTER TIME O ABC reports earnings drop for first quarter, although broadcasting division saw MIP MARKETERS O Exhibitors report brisk activity 12% revenue increase. PAGE 75. for the international TV programing fair in Cannes. PAGE 44. Problem of convention's scheduling and TWO -WAY RACE O Doubleday's Stevens pulls out of timing of U.S. networks' release of new fall product NAB radio board chairman race and throws his faces conventioners. PAGE 50. support behind Ted Snider, who is running against Walter May. PAGE 76. BATES PROGNOSTICATORS O Advertising agency sees fewer fall pilots in production by networks. STEMMING THE TIDE O Charlotte Tharp sees need for PAGE 50. women to retain and further employment gains. As AWIRT president she has attempted to lay that READY To GO o NATPE International releases list of foundation. PAGE 103.

INDEX TO DEPARTMENTS

Business 75 Datebook 18 In Brief 104 Monday Memo 16 Business Briefly 10 Editorials 106 In Sync 72 Open Mike 22 Cablecastings 8 Fates & Fortunes 99 Journalism 68 Programing 44 Changing Hands 78 Fifth Estater 103 Law & Regulation 58 Riding Gain 41 Closed Circuit 7 For the Record 81 The Media 76 Telecastings 66

Broadcasting (ISSN 0007 -2028) is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc.. 1735 DeSales Street. N.W. Washington. D.C. 20036. Second -class postage paid at Washington, D.C., and additional offices. Single issue S2 except special issues $3.50 (50th Anniversary issue $I0). Subscriptions, U.S. and Possessions: one year $60. two years $115. three years 5160. Canadian and other international subscribers add $20 per year. U.S. and possessions add $170 yearly for special delivery. $100 for first -class. Subscriber's occupation required. Annually: Broadcasting° Cablecaating Yearbook $75, Across the Dial $6.95. Microfilm of Broadcasting is available born University Microfilms. 300 North Zeeb Road. Ann Arbor, Mich. 48106 (35mm, full year $55). Microfiche of Broadcasting is available from Bell & Howell. Micro Photo Divi- sion. Old Mansfield Road. Wooster, Ohio 44691 ($371yr.). Postmaster please send address corrections to Broadcasting, 1735 DeSales St.. N.W. Washington. D.C. 20036. L NDEX TO ADVERTISERS ABC Direction Radio Network 39 0 ABC Television News 19 D ADM Technology, Inc. Fourth Cover D Almi Television Productions 30 0 American Market for International Programs 83 o Ampex Corp. 15 0 BMI Second Cover o Blackburn & Co.. Inc. 78 o Blair Television 28 -290 Broadcast Electronics, Inc. 26 D Broadcast nformation Bureau, Inc. 42 0 Broadcast Personnel. Inc. 99 0 CBS RadioRadio 27 o Cetec Antennas 20 0 Classified ads 89 -98 D Columbia Pictures Television 4, 12 -13 o "Jontinental Electronics 73 D The Evening News Association 470 Firstmark Financial 800 Gannett 45 0 The Ted Hepburn Co. 79 o Insurance Information Institute 51 o Edward v1. Johnson & Associates, Inc. 85 o Kalil & Co., Inc. 100 Katz Communications, Inc. Front Cover o Lexington Broadast Services Co., Inc. 23 o Lutheran Television Third Covero v1CAN 6, 17 o Frank Magid Associates, Inc. 53 o Mutual Broadcasting System 11 o NBC Television Network 3 0 Professional Cards 87 o Service Directory 86 o Howard E. Stark 75 D Stolze Software Systems, Inc. 14 o Storer Communications 24-25 0 Susquehanna Broadcasting Co. 43 0 TeleRep, Inc. 21 0 Telepictures Corp. 54.55, 59,61,63,65,67,69 0 3M 48 -49 0 The Tobacco Institute 9 o Watermark 40 0 Weiss & Powell, Inc. Radio Sales 71 0 Western International Media Corp. 57 0 Ever since stations started stripping BUCK ROGERS they've discovered a very interesting point: their BUCK ROGERS viewers never tire of these fabulous interplanetary 6 ADDITIONAL RUNS adventures. In fact, the ratings keep getting bigger NOW AVAILABLE! with each showing! Is a cult developing? MCATV (C1osed Circ -,; lt,

make up second 600,000 in couple of impact, if any, would yet another AM Scouts out months. And though superstations concede station broadcasting to Cuba have on plans that rate hikes have imposed for Radio Marti? White House personnel office, caught as only principle view But most intriguing aspect of solicitation much by surprise as anyone else by temporary setback, on they is requirement regarding Region 2 AM announcement last month that increases as unfair and will continue to plan completed in Rio de Janeiro Commissioner Anne Jones will leave seek legislative relief. December 1981. Solicitation says FCC by end of May, has been scrambling requirements of that plan "shall be met," to find replacement. "A very active Strong start but then adds: "Deviations from the plan search is going on," according to will be considered by the agency spokesperson. But when search will bear National spot sales activity for radio and if necessary" VOA is prepared to violate fruit remains to be seen. Not only must television for first quarter was about 10% If agreement U.S signed, isn't it concerned decision be made on candidate, but ahead of same time last year. Billings for that other countries in hemisphere will background check by Federal Bureau of TV to be released shortly by Television follow that lead, necessary"? Investigation would have to be Bureau of Advertising which relies on data "if conducted. Thus, with Commissioners from Broadcast Advertisers Reports Questions, put to VOA on two occasions last week, went unanswered. Joseph Fogarty and Stephen Sharp due to (BAR) should exceed $750 million. Some leave commission on June 30, under law TV reps are talking about "weaker" second quarter -8% ahead -putting first reducing agency's size to five members, -7 Hitchhikers commission could be limping along with half up 8 -9%. only four, come July. First -quarter billings for radio were up Congressman Tom Tauke (R -Iowa) and However, names are beginning to 10.3% from same quarter last year, Billy Tauzin (D -La.) are thinking of surface. One said to be campaigning for according to Station Representatives attaching their broadcast deregulation bill spot is Susan Wing, 36, communications Association which relies on data supplied (H.R. 2382) to House FCC authorization attorney at Hogan & Hartson, to Radio Expenditures Reports Inc. (RER) bill (see "In Brief," this issue). Washington law firm, who, reportedly, had by 15 rep firms. Authorization bill may be marked up by failed in earlier bid to win general House Energy and Commerce Committee they counsel's post at FCC. Wing's husband, Higher pile? this week. Tauke told BROADCASTING M.B. Oglesby, is White House deputy are exploring "all opportunities" to move assistant to President for legislative affairs. Now that reams of reply comments on their legislation. Commerce Chairman Another prospect: Mimi Feller, FCC proposal to repeal network John Dingell (D- Mich.) and administrative assistant to Senator John H. syndication and financial interest rules Telecommunications Subcommittee Chafee (R- R.1.). Yet another: Bobbie are in (see page 58), commission is said to Chairman Tim Wirth (D- Colo.) aren't Greene Kilberg, attorney with Aspen be thinking of inviting still more-these expected to help. Institute of Humanistic Studies, who had on so- called "compromise" proposals. been in running for seat that went to Mimi Source said FCC was particularly Dawson ("Closed Circuit," March 2, interested in Department of Justics's Targets of opportunity 1981). White House official said it would "forced sale" rule alternative. Justice's Washington Post Co., which bought into be "nice" to find woman for Jones seat. proposal would permit networks to acquire Chuck Dolan's regional sports networks financial interest and syndication rights in (SportsChannel and New England all programing but would require them to False alarm? SportsChannel) last March, is trying to sell domestic, broadcast syndication establish regional sports network for Initial outcry over devastating effect that rights of prime time entertainment series Washington- Baltimore area. Official for recently increased cable copyright fees within fixed time after network run. co -owned Washington Capitals (hockey) would have on superstations appears to Justice left hanging what that "fixed time" and Bullets (basketball) confirmed that he have been overblown. WTBS Atlanta should be. is negotiating with Post for television initially projected losses of million rights, but that nothing was close to final. subscribers, but actual figure turned out Silent Voice To win rights, Post might have to outbid to be about 320,000. As to how long it Group W Satellite Communications will take to make up for lost subscribers U.S. Information Agency solicitation for which has also been in touch with Capitals with new system sign -ups, WTBS engineering study to be done in connection and Bullets concerning its own national spokesman said, "Not that long." Eastern with Voice of America's plans to create sports network. Baltimore Orioles baseball Microwave, common carrier for AM radio broadcasting network in team is also sought. superstation wok-Tv New York, reports Caribbean raises several questions Voice adding new systems with almost 200,000 has trouble answering. Purpose of VOA's Headway subscribers over past couple of months Caribbean Basin Project, according to and hopes to have its subscriber count solicitation, is to make VOA's Spanish - Dissident members of National League of back up to pre -rate hike levels by fall. and English- language broadcasts Cities that oppose cable deregulation bill Eastern is encouraging system operators to available in major population centers of (S. 66) that is backed by NLC and pass on copyright fee increases to Caribbean and Central America over AM National Cable Television Association subscribers in form of separate line item radio. One target is Cuba, and contractor reportedly are generating Senate on monthly bills. selected for study would be asked to use sympathy. Dissidents, composed of WGN -TV Chicago has already recouped Marathon Key, in Florida, as location for roughly 15 big -city members of league, about half of its CRT-related subscriber antenna. VOA already operates AM met late last week in Dallas to draft losses of 1.2 million and thinks it can station there. Why duplication? And what proposed amendments to bill.

Broadcasting May 2 1983 7 Cable .casti-qs,

reached agreements with five networks to programing. For this reason it was extreme- Room service carry their programing: Showtime, USA Ca- ly important that we select an advertising ble Network, ESPN, Cable News Network theme that highlights the broad range of Domestidyne, a four -month-old joint ven- and Warner Amex Satellite Entertainment films that Cinemax offers." In addition to Domesticom ture of Corp. and Microdyne (Nickelodeon). Domestidyne will pay royal- print ads in such publications as TV -Cable Corp., announced last week the purchase of ties to Showtime, the only pay network Week and TV televison will pay on Guide, spots run television rights to some 20,000 hotel the service, he said. in 12 major markets including New York, and motel rooms from the American Net- Levin's job now is to sign up as many Los Angeles, Chicago Boston, well work division of and as as of American Medical Build- the country's remaining three million hotel on five national cable networks -ESPN, ings Inc. of Milwaukee. (The rights in con- and motel rooms for the USA, tracts service as he possi- wrss(TV> Atlanta, Black Entertainment between the American Network and bly can. To that end, Domestidyne had one Television and CNN. Within a four -week pe- the hotel and motel operators.) The price of the few exhibitor's booths at the riod was not midyear beginning in early June, it's hoped the disclosed. According to Stuart Le- meeting of the American Hotel & Motel As- campaign will reach 70% of Cinemax's tar- vin, president of Domesticom, a New Or- sociation in Washington last week. And it get audience -adults 25 to 54-an average leans -based SMATV operator, Domestidyne appears Levin is chipping away at the mar- of 4.1 times. Black said the new campaign will replace the American Network's single - ket. In addition to the American Network represents a switch in the positioning strat- channel in -room service with the joint ven- deal, Levin said at the meeting he had egy for Cinemax. "In the previous cam- ture's five -channel pay -per -day service. signed a contract with Southern Hosts Ho- paign," he said, "we used a very rational The PPD service, which has proved suc- tels to offer the Domestidyne service in an- approach, one which was very product re- cessful in trials in motels in Tampa, Fla. , and other 7,000 -8,000 rooms. (Showtime and lated. In the new campaign we're using an New Orleans, allows the innkeepers to share Warner Amex Satellite Entertainment, will- emotional approach which is upbeat and in the pay television revenues without making to make their possible services available entertaining." The previous campaign fo- ing any kind of capital investment. To offer to hotels and motels through cable operators cused on the theme, "Our Difference Is Our the PPD service at a particular motel, he and such SMATV operators as Domesti- Movies." The new theme will also be inte- said, Domestidyne, using equipment sup- dyne, also took booths at the meeting.) grated into direct mail campaigns and bill- plied by Microdyne, installs an SMATV sys- stuffer promotions conducted throughout tem with a headend capable of providing the year. "The continuity of this high- visibil- addressable five- channel service to each Touch of tinsel ity national campaign will provide a firm room. Upon checking in, he said, the guest foundation on which our affiliates can build is invited to order the service through his Cinemax is launching a new multimillion- their local advertising and marketing plans," telephone at a cost of around $5 for each 24- dollar advertising campaign this spring cre- said Blank. hour period. Because the systems Domesti- ated by Ted Bates & Co., and designed to dyne will be installing are capable of several promote HBO's associated Almost final tiers of service, he said, it can offer pay-per- that embodies all the glamour and glory of view events in addition to the PPD service. Hollywood. The theme of the campaign is Milwaukee's common council last week As a matter of fact, he said, the May 20 PPV "We are Your Movie Star," and the cam- unanimously (16 -0) approved the cable fran- telecast of the Holmes -Witherspoon paign is aimed at potential multipay house- chise contract negotiated between the city heavyweight boxing match by RSVP, the holds. "In today's multipay market," said and Warner Amex Cable. The contract has Getty-ABC joint venture, will be offered to Matt Blank, vice president, consumer mar- to be signed by the city's mayor within two guests in the trial motels. keting, HBO, "consumers are looking for weeks, at which time Warner can then take According to Levin, Domestidyne has more movies and more choice in pay TV steps to build the system. The system will

Getting closer to a franchise finish in New York

Although several issues remain outstanding -such as franchise franchise fee totaling 5% to be divided among city and state -not fees, performance bonds, public access and construction sequenc- the 6% or 7% (with 5% going to the city and 1% or 2% going to the ing-New York City officials last week were saying that negotiations state) that the city had hoped for. The performance bond issue has with the targeted cable franchises for that city are essentially com- also become a "solvable issue," said Sinel, although it has not been plete. The final contract will be circulated among the franchise appli- completely worked out yet. Initially, the city wanted the companies, cants (Warner Amex, Cablevision, Queens Inner Unity, Cox, Vision collectively, to put up the full value of the construction costs, esti- Cable and ATC) and the Cable Working Group by next Friday (May mated at $1 billion for all four outer boroughs. That figure has since 6), said Norm Sinel, an attorney with Arnold & Porter, the Washing- been reduced to $400 milion, and Sinel said that the final amount the ton -based law firm that is the city's consultant. companies will have to put up for the bonds will be "considerably If the CWG recommends approval (assuming the contracts are less than that." acceptable to the companies) to the Board of Estimate, the contracts Morris Tarshis, director offranchises for the city, believes that the would be set for public hearing within 30 days. After the hearing, the performance bond issue is the one remaining, but major, "stumbling board would make its final decision on the acceptability of the con- block" confronting the process. Ifhe had his druthers, Tarshis would tracts, and if the decision is yes, the contracts would be signed, still insist that the companies obtain bonds insuring construction of closed and sent off to Albany, N. Y., for approval by the state's Com- all territory to be franchised. "But I'm told I can't get that," he told mission on Cable Television (CCT). The current deadline for submis- BROADCASTING last week. Instead, he is looking to tie construction sion of the contracts to the state is June 21. But that can probably be sequencing to smaller bonds, so that the companies would obtain extended, given that the CCT has already granted the city 18 months new bonds for each succeeding piece of territory constructed in their of extentions. franchises as per agreed upon timetables. As to the outstanding issues, a city spokesman described them as The city's agreement with Cablevision will include provisions "small issues" in the sense that they are all now "doable. " As far as allowing the company to forgo paying franchise fees for both of its the city is concerned, a "tentative agreement" has been reached designated territories-the Bronx and a large part of Brooklyn -for a with all of the companies. certain number of years. The company has maintained that some The franchise fee issue, said A&P's Sinel, "will be resolved to the subsidy was necessary to make construction of its targeted areas satisfaction of the companies. "That means the companies will pay a financially viable.

Broadcasting May 2 1983

174 ost about $80 million to construct and the ontract calls for a 39 -month construction dan. Warner will lay a dual 400 mhz cable nd may provide an institutional network .epending on the demand for such a net - ork by the city's business community. The 7anchise passes 260,000 homes.

Approaching Pavillions he broadcast television networks aren't he only programers that realize the value of

. well - promoted mini- series. HBO has begun spreading the word about a six-hour xtravaganza entitled The Far Pavillions, vhich it will show in early 1984. HBO has 1st completed more than three months of hooting, mostly done on location in the ities of Jaipur and Delhi, both India. Based n the best -selling novel by M.M. Kaye, the tory line revolves around the love affair (and ventual marriage) between a British Army fficer and an Indian princess during a time nd place (turn -of- the -century India) when oventional norms forbade such a match.

Tax break On the air. Group W Satellite Communications and ABC Video Enterprises held a well - attended reception on Capitol Hill last week to inaugurate formally the regular broadcasting he FCC has granted Fetzer Broadcasting of their Satellite News Channel in Washington over the ITFS system of George Mason Univer- ;o, a tax certificate for the sale of Wolverine sity in suburban Virginia. Representative Jack Hightower (D -Tex.) (I) was among crowd of 500 ; ablevision Inc., which serves Battle Creek, on hand to meet SNC President Bill Scott (center), Washington Bureau Chief Lou Cioffi (r) and Iich., and is 50% owned by Fetzer. The other Group W and ABC officials. According to GMU, its two- channel (it also broadcasts C- Volverme system is within the service area SPAN) service reaches some 160 businesses associations and government agencies in the f Fetzer's wxzo -Tv Kalamazoo, Mich. The Washington area. Its broadcast of SNC is also carried, along with Ted Turner's competing 'CC said the sale, by eliminating the grand - Cable News Network and CNN Headline News, on the cable system serving the House office athered cross interest, met its criteria for 3suing tax certificates buildings.

People feel strongly about smoking. You can spark a lot of interest by exposing them to both sides of issues involving cigarettes. Anne Browder can help. Her job is giving straight answers to tough questions about cigarettes. In person or on the phone. Get the other side too. And you'll get people involved.

CALL TOLL-FREE (800) 424 -9876: THE TOBACCO INSTITUTE.

Broadcasting May 2 1983 9 si-^ess .Brie _ly

TV ONLY I women, 18 -49. Agency: Sawyer five weeks, according to market. Spots Advertising, Gainesville, will run in day, fringe and weekend J.M. Smucker Co.(Mary Ellen Division) Ga. times and target women, 25 -54. Agency: o Campaign for Mary Ellen jellies Faberge Inc. Campaign for Brut Kenyon & Eckhardt Advertising, Boston. begins in San Francisco and men's cologne begins in late May in 16 Sacramento, both California, and markets. Flight will run six weeks in Allen Products Co. o Campaign for Phoenix and Tucson, both Arizona. Flight fringe, news, sports and weekend times. Alpo canned dog food begins in late will run 16 weeks through fiscal year. Target: men, 18 -34. Agency: Nadler & June in 25 markets. Three -week flight Spots will air in day and early fringe Larimer, New York. will air in day, fringe and prime times. times and target women, 25 -54. Target: women, 25 -54. Agency: Agency: Wyse Advertising, Cleveland. Rug Doctor Inc. o Campaign for steam Weightman Advertising, Philadelphia. carpet cleaning equipment (rental and Thompson Medical o Campaign for sales) begins in May in Chicago; Pontiac Motor Division Campaign Sportscreme (ointment for sore muscles) Pittsburgh; Knoxville,Tenn., and Joplin, for Pontiac automobiles begins this week begins in late May in 10 to 12 markets. Mo. Flight will run five alternate weeks in 30 markets. Three -week flight will air Flight will run through July in all dayparts. in day, fringe and news times. Target: in early fringe, news and prime times. Target: men, 18 -49. Agency: A. Eicoff & total adults. Agency: Vantage Target: adults, 25 -54. Agency: D'Arcy- Co., Chicago. Advertising, San Leandro, Calif. MacManus & Masius, Bloomfield Hills, a Mich. Oscar Mayer & Co. Campaign for John E. Cain Co. o Campaign for Cain Oscar Mayer cold cuts begins this week relish begins this week in six to seven 7 -11 Stores Campaign for snacks and in 46 markets. Flight will run seven markets. Flight will vary from three to six drinks begins in May in Philadelphia, weeks over 14 -week period in day, fringe weeks, according to market. Spots will air New York, Baltimore, Washington and and prime times. Target: women, 25 -54. in day, early fringe, fringe and weekend Hartford -New Haven, Conn. Flight will Agency: J. Walter Thompson, Chicago. times. Target: women, 25 -49. Agency: run three weeks in fringe and prime Harold Cabot & Co., Boston. Sanderson Farms Inc. o Campaign for times. Target: adults, 18 -49. Agency: Young & Rubicam, New York. Miss Goldie's frying chicken begins in William Underwood Co. L Campaign for in May eight markets. Flight will run B &M baked beans begins in May in 10 Columbia House (division of CBS through June in all dayparts. Target: markets. Flights will vary from three to

Jl]® J'Ll@p) aÌ

Surrey Broadcasting, Inc. W &P lands 15 stations. Weiss & Powell Inc., New York (formerly BH Radio Sales, has acquired see page 14), has acquired for national representation, 15 radio stations formerly WOKY -AM- Milwaukee, Wisconsin handled by Lotus Representatives. Latter firm has divested itself of representation WMIL -FM- Waukesha, Wisconsin of general market outlets to concentrate on Hispanic market. Stations joining KYKY- FM -St. Louis, Missouri Weiss & Powell are WNCN(AM) New York; KIBE(AM)- KDFC(FM) San Francisco; WTKL(AM) Baton Rouge, La; WUHN(AM)- WUPE(FM) Pitts- from field, Mass.; WITV(AM) Danville, Ill.; VAB- K(AM) Gardiner, Me.; WHUH(FM) Houghton, Chartcom, Inc. Mich.; KBBK(FM) Boise, Idaho; KBXL(FM) Caldwell, Idaho; KCAL -FM Redlands, Calif.; For $10,000,000 KCVH(AM) Coachella, Calif.: KFMJ(FM) Grants Pass, Ore.; WOOF -AM Dothan, Ala., The undersigned acted as Broker in this remarkable transaction and wvol(AM) Toledo, Ohio. and assisted in the lengthy negotiations. O KVMX(FM) Eastland, Tex.: To McGavren Guild from Paul Miller. O WAMO(AM) Loretto, Pa.: To Hillier, New- mark, Wechsler & Howard from Lotus Reps.

KTRN(AM) Wichita Falls, Tex.: To Blair Radio from Jack Masla. O WMAO(AM)-WBXO(FM) Johnstown, Pa.: To Hillier, Newmark, Wechsler and Howard Kalil & Co., Inc. from Lotus Representatives. 3438 North Country Club - Tucson, Arizona 85716 (602) 795 -1050 WPLP(AM) Pinellas Park, Fla.: To P/W Radio from Lotus Representatives.

BroadcastingIn May 2 1983 Wh ch radio network just put the Nation's Newspaper c n the air? USA TODAY'S printed words come formative and entertaining journal- dive on Mutual Broadcasting. Three 2- ism. These daily reports are brought ninute daily programs are taken from to you by the nation's largest in- he newspaper'; Money, Life and Enter - formation company, Gannett ainment pages for same day broadcast. Company, Inc. , and the nations Honey is aimed at the morning drive largest commercial radio udience, Entertainment will be heard network, Mutual Broad- )y midday listeners, and Life will air in casting System. For the afternoon drive. exclusive radio edition This is a brand -new, exciting step, of the Nations News- seaming two media in the simultaneous paper, the answer satellite transmission of useful, in- is Mutual.

MUTUAL BROADCASTING SYSTEM

HOW WE MADE .58 STATIONS REST EASY NOW SOLD IN: ALBANY, GA WALB-TV FT. MYERS WBBH-TV PALM SPRINGS KESQ-TV ALBANY, NY WNYT FT. SMITH KFSM-TV PANAMA CITY WJHG-TV ALBUQUERQUE KOB-TV FT. WAYNE WPTA PEORIA WRAU-TV ALEXANDRIA, LA KALB TV FRESNO KJEO PHILADELPHIA WPHL-TV AMARILLO KFDA-TV GRAND RAPIDS WZZM-TV PHOENIX KPHO-TV ANCHORAGE KIMO-TV GREEN BAY WBAY-TV PITTSBURGH WPGH-TV ARDMORE KTEN GREENSBORO WJTM PORTLAND, ME WMTW-TV ATLANTA W AGA TV GREENVILLE, NC WCTI-TV PORTLAND, OR KOIN-TV AUGUSTA, GA WRDW TV GREENVILLE, SC WLOSTV PROVIDENCE WPRI-TV AUSTIN KVUETV HARRISBURG WHTM-TV RALEIGH WLFL-TV BAKERSFIELD KERO-TV HARTFORD WFSB-TV RAPID CITY, SD KOTA-TV BALTIMORE WBAL-TV HONOLULU KGMB-TV RENO KCRL-TV BANGOR WVII HOUSTON KRIV-TV RICHMOND WWBT BATON ROUGE WAFB-TV HUNTSVILLE WHNT-TV ROANOKE WSLS-TV BEAUMONT KFDM-TV IDAHO FALLS KID-TV ROCHESTER WUHF-TV BEND KTVZ INDIANAPOLIS WRTV SACRAMENTO KTXL BILLINGS KULR TV JACKSON, MS WLBT ST. LOUIS KTVI BINGHAMTON WBNG-TV JACKSONVILLE WTLV SALISBURY WMDT-TV BIRMINGHAM WVTM-TV JOHNSTOWN WJAC-TV SALT LAKE CITY KSL-TV BLUEFIELD WVVA-TV KANSAS CITY KMBC-TV SAN ANGELO KCTV BOISE KBCI-TV KNOXVILLE WATE-TV SAN ANTONIO KSAT-TV BOSTON WSBK-TV LACROSSE WKBT SAN DIEGO KGTV BUFFALO WIVB-TV LAFAYETTE, IN WLFI TV SAN FRANCISCO KTVU BURLINGTON WPTZ LAFAYETTE, LA KLFY-TV SAN JOSE KMST CANTON WOAC-TV LAKE CHARLES KVHP-TV SANTA BARBARA KEYT CEDAR RAPIDS KGAN-TV LANSING WJIM-TV SANTA ROSA KFTY-TV CHARLESTON, SC WCSC-TV LAS VEGAS KTNV-TV SAVANNAH WSAV-TV CHARLESTON, WV WSAZ -TV LEXINGTON WTVQ-TV SEATTLE KSTW-TV CHARLOTTE WCCB LINCOLN KOLN-TV SHREVEPORT KTAL-TV CHATTANOOGA WDEF-TV LITTLE ROCK KLRT-TV SIOUX CITY KMEG TV CHICAGO WGN TV LOS ANGELES KNXT SIOUX FALLS KELO-TV CHICO KHSL-TV LOUISVILLE WHAS-TV SPOKANE KXLY-TV CINCINNATI WXIX-TV LUBBOCK KLBK-TV SPRINGFIELD, IL WAND CLEVELAND WEWS MACON WGXA-TV SPRINGFIELD, MO KYTV COLORADO SPRINGS KOAA-TV MADISON WISC-TV SYRACUSE WSTM-TV COLUMBIA WOLO-TV MEDFORD KTVL TAMPA WTOG-TV COLUMBUS, GA WRBL-TV MEMPHIS WPTY-TV TOLEDO WTVG COLUMBUS, OH WBNS-TV MIAMI WCIXTV TOPEKA WIBW-TV CORPUS CHRISTI KRIS TV MILWAUKEE WVTV TRAVERSE CITY WWTV DALLAS KDFW TV MINNEAPOLIS KMSP-TV TUCSON KGUN-TV DAVENPORT WOC-TV MOBILE WKRG-TV TULSA KJRH DAYTON WKEF MONROE KTVE TYLER KLTV DENVER KMGH-TV MONTGOMERY WKAB-TV UTICA WUTR-TV DES MOINES WHO-TV NASHVILLE WSMV VICTORIA KAVU-TV DETROIT WDIV NEW ORLEANS VI/VUE WACO KWTX TV DULUTH KDLH-TV NEW YORK WPIX WASHINGTON, D.C. WDCA-TV EL CENTRO KECC TV NORFOLK WYAH TV WAUSAU WSAW -TV EL PASO KTSM-TV ODESSA KOSA-TV WEST PALM BEACH WPTV ERIE WJET-TV OKLAHOMA CITY KOKH-TV WHEELING WTOV -TV EUGENE KVALTV OMAHA KMTV WICHITA KTVH EUREKA KVIQ ORLANDO WOFL WICHITA FALLS KAUZ -TV FARGO KTHI-TV PADUCAH WSIL-TV YAKIMA KAPPTV FLINT WJRT-TV YOUNGSTOWN WYTV BARNEY MILLER A Four D Production distributed by

A UNIT OF THE (MIKZ COMPANY Inc.) Campaign for Jane Fonda's workout record begins this month in 20 0 0 d]WfegO markets. Flight will run two weeks in all dayparts. Target: women, 18-49. LBS names sub. Lexington Broadcast Services, New York, which has specialized in Agency: Wunderman, Ricotta & Kline, bartering of television programing for advertising time, has formed subsidiary, Broadcast New York. Merchandise Exchange, to handle another form of reciprocal trading for its bartering Earl Scheib Test market campaign for products and services for commercial time. Paul Siegel, named president of BMX by LBS, auto begins this month in Los noted that "in today's economy, barter makes sense as an important marketing tool, which painting permits major corporations to preserve cash flow by trading excess inventory from jeans and Angeles. Flight will run four days in all computers to skis and food, for needed advertising time." BMX is located at 777 Third dayparts. Target: total men. Agency: Avenue, New York, 10017. (212) 838 -1185. Donald D. Lewis Advertising, Burbank, Calif. Timely commercials. Timex Corp., manufacturer of moderately priced watches, has started McRae's department stores new 30- second television spots, each made up of three vignettes, to be followed in next Campaign for various products begins commercial break by single- vignette, 10- second spots. Purpose of spots, according to in May in 11 markets. Flights will vary Edward H. Meyer, president of Grey Advertising, Timex's advertising agency, is to increase according to product and will run in all frequency while adding style and technology to image of watches. Examples of spots include dayparts. Target: adults, 18 -49. Agency: runners running up curve of huge watch, ballerina dancing on face of watch while operating Goodwin, Dannenbaum, Littman & bar control with delicate toe tap, people taking elevator whose door is face of digital watch Wingfield, Houston. and woman's watch that appears as large piece of sculpture in midst of other museum works. will run in prime time before Mother's Day and Father's Day, and will pick up Commercials Pep Boys of California o Retail again for season. Christmas automobile supply store chain begins campaign this month in five Western Million dollar pain reliever. Glenbrook Laboratories, division of Sterling Drug Inc., New York, markets. Flights will vary and run in day has introduced its Maximum Bayer Aspirin with $12-million advertising campaign, promoting times. Target: men, 18 -49. Agency: The heavily in network television but also using syndicated schedules and selected spot TV Michael-Sellers Co., Los Angeles. Television commercial positions Maximum Bayer Aspirin as superior to other pain relievers because of its formulation that is claimed to be pure aspirin. Agency is SSC &B: Lintas, New Dean Foods Co. Campaign begins in York. early May for Dean's "family of O products," which include dairy and Promoting beauty. Four sponsors have signed for The Miss America Pageant to be carried on specialty foods, and, in late May, for NBC -TV on Sept. 17 (10 p.m.- midnight). Gillette Co., through its personal care division, will yogurt and ice cream. Products will run mark its 25th year of consecutive sponsorship of pageant, while Nestle Co. is returning for its in Chicago; Memphis; Indianapolis; third year. Other sponsors are American Greetings Corp. and McDonald Corp. Louisville, Ky.; Rockford, Peoria and Champaign, all Illinois; Madison, Ws.; Advertising bite. Television Bureau of Advertising (NB) reported that medical and dental Jacksonville, Fla., and South Bend, Ind. service television advertising for 1982 increased to $27,758,800, up from 1981's total of Spots will run in day, early fringe and $22,429,500. Study also reported that largest N advertising among medical and dental prime times. Target: women, 25 -54. services in 1982 was Advanced Health Systems, with expenditures of $4,707,600, 32% Agency: Tatham -Laird & Kudner, greater than $3,567,700 reported in 1981. According to data compiled by Broadcast Chicago. Advertisers Reports, newcomers to medical and dental advertising for 1982 included Hasbro Industries Inc. Campaigns California Dental Association with TV expenditures of $224,300 and Edgehill Newport for three products will begin in May. The Alcoholics Center of Boston at $159,300. Charmkins (jewelry for children), Destro Live (animated figure for GI Joe series) From BH to W &P. BH Radio Sales, one of the companies in Interep -a holding firm set up by and Inchworm (riding toy) will all run in McGavren Guild Radio President Ralph Guild to oversee the operations of Major Market 80 markets. Spots will run in daytime. Radio; Hillier, Newmark, Wechsler & Howard; BH Radio Sales, and McGavren Guild Radio - Charmkins and Destro Live will target has changed its name to Weiss & Powell. Robert Weiss is president and Dennis Powell, total children, while Inchworm will target vice manager. executive president and Western divisional BH Radio Sales, which was named family. Agency: Griffin Bacal, New York. after Interep executive Bernard Howard, was formed late last year primarily to represent stations in small and medium markets. It began operation in January with $4.5 million in Crush International Campaign for billings. Orange Crush begins in May in Boston and Providence, R.I. Spots will air in all dayparts and target adults, 18 -34. Now, computer -aided Agency: Cuneo Silton Turner Advertising, programming for... PBS Television Stations Boston.

Introducing the New computerized RADIO ONLY I TV Program Scheduling System for the Apple II Personal Computer. Kransco Manufacturing Inc. Check these system benefits: Campaign for Wham -O frisbee begins in Improved Programming Rapid Editing and May in top 12 markets. Flight will run Correction Automatic Calculation of Time Easy Keyboard Entry Fully Formatted four weeks in various dayparts. Target: Printed Output men, 12 -24. Agency: Gardner V -LOG is a software system for use on an Apple Communications, San Francisco. Computer and includes a 3/4" training videotape. Substantially improved programming can be I I RADIO AND TV I yours at surprisingly low cost. Tastykake Inc. Campaign for Tastykake Find out more, contact: Stolze Software assorted cakes begins May 9 in 11 Systems, Inc. markets. Four-week flight will air in all dayparts and target women, 25 -54. 1255 University Ave., Rochester, N.Y. 14607 .. Agency: Weightman Advertising, (716) 442 -0888 Philadelphia.

Broadcasting May 2 1983 14 THE ALL -AMERICAN WINNER FOR QUALITY INSIDE AND OUT.

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A new media commentary from Laurence Steadman, Steadman/Coles Inc., Boston A word of warning disposable personal income. This assump don often sends pay -per -view afficìonado: on the new media into paroxyms of greed. Those folks actuallt manage to make your stereotypical rapa The "Guinness Book of Records" doesn't cious network TV executive resemble a de track hype as a category, but if it did, the new vout follower of Mother Theresa. electronic media scene would be a contender The indiscriminate consumer fallacy It's a for honors. making strong bid to go This assumption, closely allied to the pre down in the annals of great popular delu- ceding one, roughly suggests that consum sions with the 1920's land speculation in ers -real bozos, they -are indifferent tc Florida. quality. If "Heaven's Gate" bombs in theatri- It's not that the new electronic media cal release, viewers will love it when it hit: scene is devoid of interest, potential or sig- pay cable. New media magic will transforrr Far from it, nificance. modern cable systems dross into gold. Who said the alchemy busi- are remarkable in their performance and de- ness was out of date? livery capabilities. Direct broadcast satellite The technology is unquestionably a stunning advertiser bailout fallacy: If consum- achievement. Teletext and videotext tech- ers act like bozos, what can you say about nologies represent an intriguing fusion of the advertiser of fantasy market analysis? Advertiser support is deemed the key to tele- computers and video. Dr. Laurence E. is Steadman president of text services, videotext schemes, direct But technologies and markets are two dif- Steadman /Coles Inc., a Boston -based broadcast satellite operations, low -power ferent matters, a fact that is frequently (and management firm involved consulting in television, cable TV futures even curiously) ignored by many new media pun- market characterization studies, economic -and some videodisk developments. Eager to part dits and camp followers. analysis and new venture planning. He has with his money, ever alert to the next In point of fact, a good deal of blather followed new media developments for clients "ground floor" opportunity, and none too about new media is not a description of po- in several industries, including retailing and fastidious about the need for audience mea- tential market events but speculation about telecommunications. Dr. Steadman received surements, the advertiser is assumed to sub- what must be called "fantasy markets," a his MBA and DBA degrees from the Harvard mixture of sense and nonsense that sounds sidize the capital, operating and even sub- Business School, where he held both research scription costs of many new media offerings. big (as in important), seems plausible at first and teaching appgintments in corporate blush and is always set in the future. finance, One common relationship all of these fal- There are three interesting characteristics lacies share is their inattention to current me- of this fantasy market speculation as it ap- dia infrastructures, how they came into exis- plies to the new electronic media scene. tive reporters equipped with industrial - tence, and how susceptible they are to First, when all the delirious reflections are strength hype detectors to present a balanced displacement. viewed together, it becomes obvious that view. What's a media executive or planner to do something has to give. Some media fore- Videotext systems are forecast to revolu- in the face of this alleged morass of falla- casts are inconsistent with other media fore- tionize retailing by the 1990's. Cable adver- cious assumption, questionable analysis and casts. You can't throw broadcast TV, DBS, tising revenues are predicted to provide a rampant hyping? (A) Boycott the next three low -power TV, satellite master antenna TV, third of industry revenues by 1990. Pay -per- new media conferences? (B) Cancel sub- multichannel interactive cable, teletext, vi- view services will revolutionize film distri- scriptions to five new media newsletters? deotext, videodisks, etc. into the same pot bution by 1990. Videotext services will (C) Refuse participation in the next six new and have everything come out a big winner. achieve a U.S. household penetration of be- media multiclient studies? (D) Decline all Second, capital costs and their recovery tween 17% and 30% within 10 years. There invitations to speak on the topic, "Direct are seldom calculated in fantasy market will be electronic Yellow Pages, cheap DBS Broadcast Videotext: Advertising Opportu- speculation. Perhaps that's not so hard to dishes, a chicken in every pot and a teletext nities in the 21st Century?" (E) Do all of the explain. Financial types often have a reputa- decoder on every set as the new decade ar- above? tion for being wet blankets when it comes to rives. Perhaps. But there are some other man- bold new ideas, so who'd want to invite It is unfair to tar everyone in the trade agement initiatives available. The best of them to dampen the party? And anyway, the press and the industry it covers with allega- them involve asking tough, very tough, investment required of producers and con- tions of fraud and deception. But clearly, questions about how one's company is going sumers alike would probably total to an some development prospects have been ex- to make money in a new media business- amount scary even to the most ardent new travagantly presented. At the root of the not in 1990, but by 1985 -about the neces- media futurists. problem of overly sensationalized new me- sary conditions for the emergence of hypo- Third, seldom does any fantasy market dia opportunities are several major fallacies: thetical new media markets and about all of propagater indicate just what must happen The media consumption fallacy: Implicit- the assumptions underlying whatever new between now and that watershed year 1990 ly or explicitly, many new media analysts media plans one's company may have made. for the supposed markets to materialize. Of and prognosticators assume that the greater For those media executives and planners coursè, that's just the trick. As long as the the supply of new media fare, the greater the who may feel a little queasy about all this, new media illusionists keep the focus on per capita consumption. The more-is- better there is hope. A tough- minded review of 1990 they can avoid some embarrassingly reasoning sweeps away a lot of vexing prob- their own plans and assumptions can be the tough questions about the present and imme- lems about consumer time budgets. best anti -hype tonic. Like many great tonics, diate future. The willingness -to -pay fallacy: The as- it may be a little unpleasant to take -but Trade press coverage ofitew media devel- sumption that has fueled a lot of fantasy mar- worth it. After all, the problem is not the opments tends to be simple and, by and ket analysis is that consumer media demand absence of market opportunities involving large, uncritical reportage. It's a pity. The is price inelastic and that household media new media. The problem is approaching field could use at least a platoon of investiga- expenditures are not fixed as a percentage of these opportunities realistically.

Broadcasting May 2 1983 16 WAR T' s R ESQ i It TN FOR IT'S BACK FOR A THIRD YEAR! The Hardy Boys / Nancy Drew Mysteries was so good in its first year of advertiser -supported programming that advertisers insisted we bring it back for a second. Now, on the basis of a super second year in which it once again delivered huge numbers of young adults, teens and kids, we're bringing it back for a third! HARDY BOYS /NANCY DREW MYSTERIES 46 superbly -produced, suspense -filled hours. Available Fall 1983 on an advertiser-supported basis. For more information call (212) 605 -2718. MCAT1/ Datebooc)m

r 32d annual convention featuring presentation of Silver has been presented to Congress. Marvin Center Tl This week Satellite Award to MASH star Loretta Swit. Lun- ater, GWU campus. Washington. cheon speaker (Vkdnesday): Jessica Savitch. NBC May 2- 3- "Professional Interview Days" sponsored by correspondent. Royal York, Toronto. May 6-8- Society of Cable Television Engineers fi radio -television department, Southern Illinois Uni- cable hardware exposition, " Cable -Tec Expo.' Dall versity at Carbondale. Information: Ed Brown, (618) May 4-National Academy of Television Arts and Sci- Convention Center. Dallas. 536-7555. SIU campus, Carbondale, III. ences, New York chapter, luncheon. Speaker: Terrence May 6- 8-- Elkes, president, Viacom International, on "Telecom- Carolinas UP! Broadcasters Associati May 2 -World Institute of Black Communications spring meeting. Holiday Inn, munications in the 19906." Copacabana, New York. Wrightsville Beach, N. deadline for entries in CEBA (Communications to Black May 7-Radio-Television News Directors Associati Audiences) Panards. Information: Linda Bowie, execu- May National of and 4- Academy Television Arts region 13 meeting with Virginia AP Broadcaste tive director. WIBC, 10 Columbus Circle, New York, Sciences, Washington chapter, meeting. WRC -TV Sheraton Fredericksburg, Fredericksburg, Va. 10019; (212) 586 -1771. Washington. May 3-Second annual "Media Access Showcase," May 7 -Georgia AP Broadcasters Association annt May 4- Southern California chapter of Women in meeting sponsored by TRAC (Telecommunications Research and awards banquet. Omni International Y Cable meeting, "Introduction to Financial and Tax Plan- and Action Center) and National Federation of Local tel, Atlanta. ning." Hanalei hotel, San Diego. Cable Programers. Rayburn House Office Building, May 7 -UP! Broadcasters of Maryland -Del Washington. Information: Deborah Hollander, (202) May 5- National Association of Broadcasters ware- District of Columbia meeting. Fleet Reser 544 -7272. small market radio committee meeting. NAB headquar- Club. Annapolis. Md. ters, Washington. May 3- "Excellence in Media Awards" luncheon. sponsored by Institute of New Cinema Artists. Plaza hotel. May 6- Reception honoring winners of -Henny Penny New lbrk. Information: (212) 695 -0826. Playwriting Contest" of Children's Radio Theater. Ray- il May 3- National Association of Broadcasters me- burn Building, Washington. Also in May dium market radio committee meeting. NAB headquar- May 8-11- ters, Washington. May 6-George Washington University's Center International Television Assoeiatim for Telecommunications Studies symposium to exam- 15th international conference. Keynote speaker: May 3-7-American Women in Radio and Television's ine National Telecommunications and Information Ad- Frederick Williams, Annenberg School of Communic ministrations policy report, "Long Range Goals in Inter- tions, University of Southern California. Los Angele Indicates new or revised listing national Telecommunications and Information- which Royal York hotel, Toronto. May 9- International Television Association's se and teleconference. Royal York hotel, Toronto. Ma-or eettings May 9- National Academy of Television Arts and Sc entes, New York chapter, dinner, Theme: 'New Jerse Film Commission -A Salute to Creative New Jerse' May 3-7- American Women in Radio and Televi- 25- 27.1985, both Georgia Nbrld Congress Center. Copacabana, New York. sion 32d annual convention. Royal York, Toronto. Sept 22 -24-Radio -Television News Directors Future conventions: May 30-June 2, 1984, Palmer May 9.11-ABC -TV affiliates annual meeting. Centu Association international conference. Pal- House. Chicago; May 7 -11, 1985, New York Hilton, Caesars Plaza hotel, Los Angeles. ace, Las Vegas. Future conference: Dec. 3 -5, New York, and May 27 -31, 1986, Loew's Anatole, 1984, San Antonio, Tex. May 10- Television Bureau of Advertising region Dallas. sales training seminar. Hilton Airport, Sept Detroit. May 9-11- ABC -TV affiliates annual meeting. Cen- 25.28-Broadcast Financial Management 23rd tury Plaza hotel, Los Angeles. Association annual conference. Hyatt. Orlan- May 10 -Media institute business/media lui do, Fla. Future meetings: May 20 -23, 1984, New cheon. "Cable and the First Amendment.' Mayflowi May 15.18- NBC-TV affiliates annual meeting. York; May 12 -15. 1985, Chicago: May 18 -21, 1986. hotel. Washington. Century Plaza hotel, Los Angeles. Los Angeles. May 10- 11- National Association of Broadcaster May 18- 21-American Association of Advertising Oct. 2- 5- National Radio Broadcasters Associ- executive committee meeting. NAB headquarter: Agencies annual meeting. Greenbrier, White Sul- ation annual convention. Hilton hotel, New Or- Washington. phur Springs. W Va. Future meetings: March 11 -14, leans. 1984, Canyon. Palm Springs, Calif., and May 15- May 10-11-Massachusetts Broadcasters Associatio 18, 1985, Greenbrier, White Sulphur Springs, W Va. Oct. 2- 5-Association of National Advertisers an- annual legislative trip to visit Massachusetts congres nual meeting. Homestead, Hot Springs, Va. Future sional May 22 CBS delegation. Washington. -25- -TV affiliates annual meeting. meeting: Nov 11 -14, 1984, Camelback Inn, Scotts- Century Plaza hotel, Los Angeles. dale, Ariz. May 10- 12- ierrold division of General instrumer Corp. technical seminar. Holiday Inn, Minneapolis. May 28-June 2 -13th Montreux International Tele- Oct. 29 -Nov. 3-Society of Motion Picture and vision Symposium and Technical Exhibition. Mon- Television Engineers 125th technical conference May 11 -New England Cable Television Associatio treux, Switzerland. and equipment exhibit. Los Angeles Convention spring conference. Sheraton Tara. Nashua, N.H. June 11.15 -American Advertising Federation Center. May 11 -"A Study of Careers at Cable TV Programin national convention. Hyatt Regency, Washington. Nov. 7 -1 tO -AMIP '83, American Market for Inter- Services." sponsored by Neu. York University Schoe June 12- 15- National Cable Television Associ- national Programs. Fontainebleau Hilton. Miami of Continuing Education Telecommunications Pre ation annual convention. Astro Hall, Houston. Fu- Beach. Information: Perard Associates, 100 La- ,gram. NYU campus, New York. ture conventions: May 20- 23.1984, San Francisco: fayette Drive. Syosset. N.Y. 11791, (516) 364- March 31 -April 3, 1985, New Orleans; March 16- 3686. May 11- National Academy of Television Arts an 19. 1986. Dallas. and May 15- 18,1988. Las Vegas. Sciences, New York chapter, luncheon. Speaker: Rot Nov. 14.16- Television Bureau of Advertising en L. Turner, president, Lexington Broadcast Service: June 13-July 15- Regional Administrative Radio 29th annual meeting. Riviera hotel, Las Vegas. Fu- on "20 Questions (and the surprising answers the net Conference for planning of broadcasting- satellite ture meetings: Nov 7 -9. 1984, Hyatt Regency, Chi- works don't want to hear) About Television's Boomini service in Region 2. sponsored by International cago; Nov 11 -13, 1985, Hyatt Regency, Dallas: $300.000000 Advertiser -Supported Syndication Bus Telecommunication Union. Geneva. Nov 17 -19, 1986, Century Plaza, Los Angeles, and ness." Copacabana, New'brk. June Nov. 18-20, 1987, Washington Hilton, Washington. 23.26- Broadcasters Promotion Associ- May 11- 13- University of Wisconsin- Extension semi ation /Broadcast Designers' Association annual Dec. 13- 15- Western Cable Show. Anaheim Con- nar, "On -Air Promotion for Public Television." Lowe seminar. Fairmont hotel, New Orleans. Future semi- vention Center, Anaheim, Calif. Hall, UW- Extension campus, Madison, Nhs. Informa nars: June 10-15, 1984, Caesars Palace, Las Ve- lion: Heather Goldfoot. (608) 262 -6512. gas; June 5 -9, 1985, Hyatt Regency, Chicago. and Jan. 29 -Feb. 1,1984- National Religious Broad- 41st annual June 10 -15, 1986. Loew's Anatole. Dallas. casters convention. Sheraton Washing- May 12- Southwestern Broadcasting Representative. ton, Washington. Association's "Media Event of the Year.' Big Ranch Aug. 7- 10--CTA.M '83 annual convention. Town & D Dallas. Country. San Diego. Information: (404) 399 -5574. Feb. 12- 16,1964 -NATPE International 21st annual conference. San Francisco Hilton and Mos- May 12- Television Bureau of Advertising regiona Aug. 28-31-National Association of Broadcast- cone Center, San Francisco. ers' Radio Programing Conference. Westin St. Fran- sales training seminar. Adams Mark, Philadelphia. April 29-May 2, 1984 -National Association cis, San Francisco. May 12- "Videotech: Marketing and New of Broadcasters annual convention. Las Vegas the Commu nications Technologies- conference sponsored b) Sept. 8-10-Southern Cable Television Associ- Convention Center, Las Vegas. Future conventions: Eastern University of Baltimore marketing anc ation show Georgia World Congress Cen- Las Vegas. April 14 -17, 1985; Dallas, April 13 -16. department ter. Atlanta. Future Baltimore chapter of American Marketing Associ shows: Sept. 6 -8, 1984 and Aug. 1986, and Dallas, April 12 -15, 1987. arion. Speakers include Harry Smith, CBS Inc.; Alber Crane, CBS's Extravision; Mike Coniff, NBC -TV anc

Broadcasting May 2 1983 IR INDISPENSABLE"

When almost every newspaper in the country praises a television news program and its host, that's news. Nightline and Ted Koppel have been called "indispensable" (L.A. Times), "probing and articulate" (Atlanta Constitution), "unrelentingly profes- "3 sional" (Christian Science Monitor). Mr Since its debut, Nightline has been a vital source of information for the American people. And now, in its new expanded form -as the first hour-long nightly news program - Nightline is able to cover more topics, in a more exciting and vibrant way, than ever before. In just three years, Nightline has indeed become indispensable to millions of viewers. And in the years to come, it will prove itself to be more indispensable than ever. ABCNEWS (frbitt'fir

tfa- Ben Smyly, Keycom Electronic Publishing. Baltimore Jamaica, to "identify and act upon ways that the tele Convention Center, Baltimore. communications revolution can help Caribbean na fions achieve their goals for economic growth and de May 12-13-Federal Communications Bar Associ- velopment." Speaker: FCC Chairman Mark Fowler Cetec ation conference on international communications, co- Ocho Rios Sheraton, Ocho Rios, Jamaica. sponsored by Georgetown University's International Law Institute, New Developments in International Tele- May 15- 18- NBC -TV affiliates annual meeting. Cen: communications Policy" Speakers include: Cornelis fury Plaza hotel, Los Angeles. CP/TV Jansen Van Rosendaal, Commission of European May 15-18-National Indian Confer- Commmunities; Diana Lady Dougan, U.S. State De- Communications ence (formerly National Indian Media Conference) partment; Abbott Washburn, chairman of U.S. delega- PAYS sponsored by OFF WITH tion to Regional Administrative Radio Conference on Native American Public Broadcastins Holiday direct broadcast satellite service; FCC Commissioner Consortium, Downtown Inn, Minneapolis. Anne Jones; Marie- Monique Steckel, France Telecom May 16.18-Central Educational Network/Eastern HANDSOME Inc.; Miguel Sanchez Ruiz, Ministry of Communications Educational Network's spring workshop for instruc- and Transportation, Mexico; Jonathan Soloman, Post tional television professionals. Fawcett Center for To- and Telecommunications Division, United Kingdom, morrow, Columbus, Ohio. Information: Ted Lucas, (312; and Dr. Joao Carlos Albernaz, Ministry of Communica- 545-7500. tions. Brazil. Capital Hilton hotel, Washington. DIVIDENDS! May 16.19- Arbitron Radio Advisory Council meet- May 12- 14- International Broadcasters Idea Bank ing. Homestead, Hot Springs, Va. * INCREASE YOUR AUDIENCE convention. Host broadcaster: Tad Fogel, WINH(AM)- WGMB(FM) Georgetown, S.C. Myrtle Beach Hilton, May 16-19-Canadian Cable Television Association PENETRATION Myrtle Beach, S.C. 26th annual convention and "Cablexpo." Convention Center, Calgary, Alberta. * IMPROVED MARKET SHARE May 13-Bay Area Cable Club toast to cable television industry of northern California, "Nuit d'Elegance." Fair- May 17 -Radio Advertising Bureau "Idearama" for * CETEC ADDS: mont hotel, San Francisco. Information: Lou Soucie, radio sales people. Concourse, Madison, Wis. TECHNICAL EXCELLENCE Gill Cable, (408) 998 -7333. May 17-Southern California Cable Club meeting. May 13-14 -25th anniversary celebration of Speaker: Brian Lamb, president, C_SPAN. Proud Bird PROVEN PERFORMANCE restaurant, Angeles. WDCR(AM) -WFRD(FM) Hanover, N.H., stations at Dart- Los QUICK DELIVERY mouth College. Dartmouth campus, Hanover, N.H. May 17 -18 -Ohio Association of Broadcasters sales May 13-14-Women in Cable, Rocky Mountain managers conference. Dublin Stouffer's, Columbus, COMPETITIVE PRICING Ohio. chapter, seminar on personal computers. University of Denver campus, Denver. May 17- 19- Washington Journalism Center con- May 13- 15-Florida Associated Press Broadcasters ference for journalists, "America's Changing Values: Social and Religious Aspects." Watergate hotel, Wash- 35th annual meeting / RTNDA region 14 annual meet - ing. Busch Gardens, Tampa. ington. May 13-15-Denver Satellite Expo and Private Cable May 18 -Women in Cable, New England chapter, meeting. Conference. Sheraton Denver Tech Center, Denver. In- Speaker: Kay Koplovitz, USA Cable Network. Hyatt Regency, formation: '83 Sat Expo, 805 East Cornell, Englewood, Cambridge, Mass. Colo., 80110. May 18-International Radio and Television Society May 13-15- American Advertising Federation newsmaker luncheon, saluting Broadway Waldorf-As- toria, New York. district 11 conference. Heritage Inn, Great Falls, Mont. May 14- Radio -Television News Directors Associ- May 18-19 -Ohio Association of Broadcasters' spring ation region 14 meeting with Florida AP Broadcasters. convention. Speakers include William Baker, president, Busch Gardens, Tampa, Fla. Westinghouse Broadcasting; Elmer Lower, former ABC News president, and Tom O'Brien, vice president, Mu- May 14- "Public Access to Cable TV A Do -lt- Yourself tual Broadcasting. Dublin Stouffer's, Columbus, Ohio. Workshop," sponsored by UCLA Extension. UCLA campus, Los Angeles. Information: (213) 825 -0641. May 18-20- International Radio Festival of New York week. Information: 251 West 57th Street, New May 15-17- "Telecommunications in the Caribbean York, 10019; (212) 246 -5133. Basin" conference sponsored by Caribbean/Central American Action and Private Sector Organization of May 18- 21- American Association of Advertising

MeiT 7Rumd

A professional's guide to the intermedia week (May 2 -8)

Network television PBS: (check local times) The Rothko Conspiracy (film about artist Mark Rothko), Tuesday, 9 -10:30 p.m.; Children of Darkness (documentary about dis- turbed and handicapped children), Wednesday, 9 -10 p.m.; Daniel Schorr at the Su- preme Court: A Conversation with Justice Blackmun, Wednesday, 10-11 p.m.; Eubie Blake: A Century of Music (tribute), Saturday, 9 -10:30 p.m.; NBC: V (part two), Monday, 9 -11 p.m.; Mother's Day Sunday Funnies (comedy), Sunday 7 -8 p.m.; Television's Great- est Commercials III, Sunday, 8 -9 p.m.; ABC: Legs (new movie /musical), Monday, 9 -11 p.m.; "The Shining" (1980), Friday, 8 -11 p.m.; The Kentucky Derby, Saturday, 4:30 -6 p.m.; YOU SHOULD GET THE CETEC "Apocalypse Now" (1979), Sunday, 8 -11 p.m. PICTURE Radio (check local times) ABC Entertainment: AT &T... Ringing in the New (investigation of deregulation), Monday- Friday, five -part series; ABC FM: Soap Talk* (behind -the- CETEC ANTENNAS. PIONEERS IN scenes soap opera features), Monday- Friday [to air twice a day, 60 seconds each.] CP TV Cable MSG: Andy Warhol's TV* (talk/entertainment show), Monday, 10:30 -11 p.m.; CALL FOR TECHNICAL DETAILS ARTS: Present Laughter (play) [Noel Coward], Tuesday, 9 -11 p.m. ANO TEST RESULTS Museum of Broadcasting (1 East 53d Street, New York) British Television: As They Like It, exhibit of more than 40 British programs, May 3-July 9; Seminars: British and American News, Tuesday, 12:15 -2 p.m., Programing on British Television, Wednesday, 12:15 -2 p.m., BBC Comedy, Friday, 12:15 -2 p.m.; King Lear (new television adaptation/ Cetec Antennas U.S. premiere) [William Shakespeare], Wednesday, 2:30 -6 p.m. The Edge in Coverage! *indicates a premiere episode 6939 Power Inn Road Sacramento, California 9582 (916) 383 -1177 Telex: 377321

Broadcastingww May 2 1983

KSTU

SALT LAKE CITY

The young adult station in dynamic Salt Lake City.

TeleRep Inc. 919 Third Avenue New York, N.Y. 10022 (212) 759 -8787 Offices: Atlanta Boston Charlotte Chicago Cleveland Dallas Detroit Houston Los Angeles Memphis Miami Minneapolis New York Philadelphia St. Louis San Francisco Seattle Agencies annual meeting. Greenbrier, White Sulphur meeting (with region 12 of Radio- Television News Di- Springs, W Va. rectors Association). Pittsburgh Hyatt hotel. Pittsburgh. rrata May 19-21-Concert Music Broadcasters Association May 21- Society of Motion Picture and Television En- annual meeting. Executive House. Chicago. Informa- gineers, Hollywood chapter, seminar, "Production tion: (313) 476 -5555 Lighting Techniques." Universal Studios. stages 43 and 44, Los Angeles. May 19- Hollywood Radio and Television Society luncheon. Guest speaker: actor Robert Redford. Beverly May 24 -Women in Cable, New York chapter, meet- Hilton hotel. Beverly Hills, Calif. ing Doral Inn, New York. May 19 -Radio Advertising Bureau "Idearama" for May 22- 25- CBS -TV affiliates annual meeting. Cen- radio sales people. Registry hotel, Minneapolis. tury Plaza hotel, Los Angeles. May 19-20-Kentucky Broadcasters Association May 23.24-"Adult Radio Forum' sponsored by spring convention. Speaker: Eddie Fritts. president, Burkhart/Abrams/Michaels/Douglas and Associates. hotel, Atlanta. National Association of Broadcasters president. Ra- consulting firm. Marriott Airport mada Inn East. Louisville. Ky. May 24 -Radio Advertising Bureau "Idearama for May 19-20- 1'nieersity of IVisconsin- Extension radio sales people. Holiday Inn- Nbodlawn, Charlotte. Sheftell (I) and Stevens "Broadcast Engineering Management" seminar. UW May 24 -Radio Advertising Bureau "Idearama" for campus. Madison. Wis. Information: Heather Goldfoot, A picture of Alex Sheftell, Washington radio sales people. Holiday Inn Holidome, (608) 262 -6512. Sacramen- to. Calif. media entrepreneur, was misidentified in May 19-21-Minorities in Cable Inc. second annual BROADCASTING'S April 25 issue as Gary May 24 -Radio Advertising Bureau "Idearama for conference. Theme: "Cable TV: Its Impact on Urban Stevens, president of Doubleday Broad- America.- radio sales people. Ramada Inn. Evansville, Ind. Columbia University, School of International casting. Both are pictured correctly Affairs, New York. Information: (212) 683 -5656. May 25- Massachussetts Broadcasters Association above. May 19- 22- Michigan State University's "Internation- annual spring seminar. Tara. Framingham. Mass. al Conference on Television Drama." Kellogg Center, May 25- National Academy of Television Arts and MSU Lansing, Century Broadcasting's beautiful music campus. East Mich. Sciences, New York chapter, luncheon. Speaker: Joe WLOO -FM Chicago finished in second May 19-22--American Advertising Federation Stuart, producer of ABC -TV's Loving. Copacabana. place in 1983 district four conference. Sheraton Bal Harbour, Miami, New York. the winter Arbitron reports Fla. for that city with a 5.9/12 plus metro May 25-26 -"How to video-teleconference successful- share, but was inadvertently left out May 20- Awards presentation ceremonies for second ly," sponsored by Public Service Satellite Consortium. of annual international Radio Festival of Nec York. Washington. Information: (202) 331-1154. April 11 story on the ratings race in the Sheraton Center, New York. top three markets. Also, ABC's top 40 May 26 -Radio Advertising Bureau "Idearama" for WLS(AM) climbed from 3.8 in the fall to 4.1. May 20- 22- Pennsyhnnia AP Broadcasters annual radio salespeople. John Marshall hotel. Richmond. Va. Ope JwVi cJ

Trend talk heading Eastman Cable Rep. I know he they are an excellent cable service, they would appreciate setting the record aren't lucky enough to have someone of So- EorroR: Your coverage of the NAB televi- straight. -Pierce M. Foster, vice president, nya Friedman's talent on their network. We sion trends study (BROADCASTING, April 18) Harrington , Right er& Parsons Inc. , New York . are ... and have been for a year (since April referred to the earlier study that NAB used as 5, 1982). That's the USA Cable Network, a benchmark as "the last NAB trend study." thank you. Otherwise, your profile does jus- Just to set the record straight, NAB had Too much tax tice to someone who is very capable, and a nothing to do with the earlier study. I know, decent person, too. Barry D. Kluger, direc- because as they say, "I wuz there." As al- EDITOR: I agree with Bill Stakelin in BROAD- tor of public relations, USA Cable Network, ways, your was CASTING'S April I 1 issue. If we have to be convention coverage su- Glen Rock. N.J. perb. -John A. Dimling, Electronic Media subjected to a spectrum fee (tax), there are Rating Council, New York. hundreds of broadcasters i know that would just as soon forget about deregulation. Los, not Las Editor's note. The earlier study was an independent Someone needs to tell Congressman one. conducted by the research firm, McHugh & Hoff- Wirth that the broadcasters of this nation al- EDITOR: For the record, the opening of your man. article on ready pay millions of dollars in taxes, and the battle of teletext systems give millions of dollars worth of time to ev- (BROADCASTING, April 18) is misleading. Peacock praise ery good cause that comes along in this Los Angeles [not Las Vegas] holds the dis- country every year. tinction of being the first American city with three EDITOR: Steve McClellan did a superb job of Unfortunately, the issue now is how much simultaneous broadcast teletext ser- research and reporting on the NBC story in deregulation can broadcasters afford? The vices, and the only city in which competitive the April issue. It really gave an accurate power to tax is still the power to destroy! - teletext services were evaluated. As has been picture of where we are and where we're Don C. Dailey, chairman, Mark Twain Media, reported in your publication, going. -M.S. (Bud) Rukeyser Jr.. executive Springfield. Mo. KNXT, the CBS owned station, and KCET, the vice president, public information, NBC lie.. public television station, began transmitting New York. separate teletext services on April 8. 1981, Sonya switched the first operating teletext services in the country. In October 1981, KNBC, the NBC - Right rep EDITOR: Bravo on your choice of Alan Per- owned station, joined the Los Angeles Tele- ris, Post- Newsweek Video president, as a text Field Trial by beginning transmission of EDITOR: Many friends and associates have Fifth Estater in your April 18 issue. I've had its own service. During the trial, the three noted the untimely passing of Carl Weinstein the pleasure of working with Alan on numer- technically compatible services were acces- ("Fates and Fortunes," April 11). Carl was a ous Post -Newsweek projects, most notably, sible in 75 households and numerous public close friend. He was also a colleague and the Sonya series starring Dr. Sonya Fried- locations. To this date, KNXT and KCET con- business associate of ours at Harrington, man. tinue to transmit teletext services. - Ronald Righter & Parsons [not Peters, Griffin, However, your profile describes the series J. Goldman, director, KCET Teletext Services, Woodward as reported] for 13 years prior to as airing on Hearst/ABC. Horrors! While Los Angeles.

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o ptàeoo ( s oR `r òca o\ ao Poved o y P O eed \0o d o ao e ga raG \r a a0áaadeses 0>s ad podos°oe e G \oreoeG e°aQ t orJGlo e° o\eaSd` °\"\G aseNèr Ra OG a`' CoP' c \os pGòdae ar* gPe ß \ OO \ao` e0pJ a Ninety years ago a good telegraph operator could tap out about 25 words a minute ;

tt was a miracle. e best telegraph operators did well to send May 24,1844. "messages as fast as 25 words a minute. Samuel F. B. Morse, the proud inventor, sent Today, television communicates almost the world's first telegraph message speeding across instantly, using technology and facilities that are a thin strand of wire between Baltimore and continually being improved. Example: our newly - Washington: "What Hath God Wrought!" expanded computer center. It handles mountains That simple message changed everything. of information in minutes. Does everything from Suddenly the measurement of communications giving us messages to delivering inter -office reports. became one of minutes and hours instead of days From teaching us how to use the system more and months. A sprawling country was tied together efficiently to doing the billing and accounting for us. by gleaming miles of telegraph wire and America Moving with the technology of the times is took another giant step into the future. another way communications companies like Storer Yet, important as that step was, it was slow can do their jobs more efficiently every day. and hesitant by today's standards. Because even A lot faster than 25 words a minute. '

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Today, computers can deliver I 300-page report in seconds. STOUR COMMUNICATIONS Moving with the technology of the times. BROADCASTING PUBLICATIONS INC.

Lawrence B. Taishofl, president. Donald V. West, vice president. The Classic Look David N. Whitcombe, vice president. Jerome H. Heckman, secretary Philippe E. Boucher, assistant treasurer in Audio Consoles The Fifth Estate Audio performance? Exceptional! For both 150 and 250 Broadcastingm series: Distortion .05% IM and THD from 30 Hz to 20 kHz 1735 DeSales Street, N.W., Washington 20036. Phone: 202- 838 -1022. at +18 dBm output with ±0.5 dB frequency response. o Sol Taishoff, editor -in -chief (1904 - 1982). Each mixer in every model has a preamp selectable for either Lawrence B. Taishofl, publisher microphone or high level plus a full complement of line, EDITORIAL Donald V. West, managing editor monitor, cue and headphone amplifiers...all plug -in. Leonard Zeidenber9, chief correspondent. Mark K. Miller, senior news editor or stereo. Kira Greene, assistant to the managing editor. Choose from 10 different models, mono Harry A. Jeasell, associate editor Doug Halonen, Matt Stump, assistant editors. Kim McAvoy, John Eggerton, Nancy lyoob,stalf writers. Anthony Sanders, systems manager Susan Dillon, Marcia Klein, research assistants. Michael McCaleb, editorial assistant. Senior Editorial Consultants Edwin H. James (Washington) Rufus Crater (New York) Editorial Consultants Frederick M. Fitzgerald (Washington) Rocco Famighetti (New York)

BROADCASTING M CABLECASTING YEARBOOK John Mercurio, manager Joseph A. Esser, associate editor Mark Jeschke. assistant editor ADVERTISING Washington Gene Edwards, director of sales and marketing. John Andre, sales manager (equipment and engineering). Doris Kelly, sales service manager. Christopher Mosley, classified advertising. New York David Berlyn, senior sales manager Charles Mohr, Ruth Wlndew, sales managers. Hollywood Tim Thometz, sales manager CIRCULATION Kwentln K. Keenan, circulation manager Patricia Waldron, Sandra Jenkins, Debra De Zarn, Joseph Kolthoft, Chris McGirr. PRODUCTION Harry Stevens, production manager Don Gallo. production assistant. ADMINISTRATION David N. Whitcombe, vice president /operations. Philippe E. Boucher, controller. Albert Anderson. Irving C. Miller, financial consultant. Debra Shapiro, secretary to the publisher Wendy J. Liebmann. CORPORATE RELATIONS Patricia A. Vance, director BUREAUS New York: 830 Third Avenue, 10017. Phone: 212- 599 -2830. Kathy Haley, bureau news manager Stephen McClellan, assistant editor Vincent M. Ditingo, senior editor radio. John Lippman, staff writer Marie Leonard, Mona Gartner, advertising assistants. Hollywood: 1680 North Vine Street, 90028. Phone: 213- 483 -3148. Richard Mahler, correspondent. Sandra Klausner, editorial -advertising assistant. Member For more information, contact your local Broadcast Electronics distributor, or write for our Ma new brochure. Founded 1931. Broadcasting-Tèleco.ting introduced_ BROADCAST in 1946. hkui.ionacquired in 1961. Cebkcoaing introduced in 1972 'Reg. U.S. Patent Office. I-E ELECTRONICS INC. Copyright 1983 by Broadcasting Publications Inc. 4100 N 24th STREET. P 0 BOX 3606. OUINCY, IL 62305. (217) 224 -9600, TELEX: 25 -0142 TELEVISION. Cablscastlnp..

Broadcasting May 2 1983 Head for the heights of audience and advertiser interest in your market with RADIORADIO's music specials for 1983. First up. MEMORIAL DAY WEEKEND: HONOR ROLL OF ROCK 'N' ROLL. A six -hour star -studded tribute in the audience -grabbing countdown format. We present the top 25 artists of the rock era each a music legend - leading up to the No. 1 hitinaker of them all. And that's. just the beginning. It trill he tùllowed bv... JULY 4TH WEEKEND: THE GREAT AMERICAN SUMMER. A six-hour beach party! lop hits of the past nineteen summers, plus interviews and features. AUGUST 13: MEMORY MAKERS. A three -hour ,,aurner party, featuring the tun of music trivia plus hits of the past 15 years, with options tor localized contests. LABOR DAY WEEKEND: SUPER CONCERT. A blockbuster for sure. This will be a fantastic session with one of the year's biggest acts. NEW YEAR'S WEEKEND: THE GREAT I'S OF '83. I'htee hours of great hits and artists of the year! Plus trivia, fun and surprises. So don't get left behind. Check out the details of this unique lineup of specials. It's about to start rolling! Call Susan Jacobi Affiliate Relations (212) 975-6917 RADIO

, ,,t Blair's Chicago Management Team: THEIR PERSPECTIVE ON SELLING SPOT TELEVISIOl HELPS BLAIR STATIONS GROW.

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to right: Maria La Palermo, ABC Manager; Owen McKeaney, Vide President/CBS Manager; Bob Jacobs, Vice President/NBC IL,4LeftMalitager; Charlie Hitchins, Vice President/General Manager; and Tom MacArthur, Independent Manager. Chicago media buyers are experienced and knowledgeable, with a reputation for being among the toughest negotiators in the country. When these demanding buyers need support from a rep firm they go to Blair Television first. It's been a Chicago tradition since John Blair started the television rep business here in 1949. Today, these aggressive, young managers and their staffs are keeping us number one here. Charlie Hitchins (who heads up our Chicago office), Owen McKeaney, Bob Jacobs, Maria La Palermo and Tom MacArthur collectively have more than sixty years of sales and advertising experience. Agencies and advertisers know they can depend on them for solid support when planning and buying spot television. Our Chicago managers bring to the job their talent, their enthusiasm and a unique perspective. As Blair representatives, they have access to a wealth of information unrivalled in the industry. They can see trends early on and move quickly so that our clients can benefit from them. You'll find this perspective in our Chicago office in the Blair Building -and in Blair Television offices all across America. Charlie, Owen, Bob, Maria and Tom represent what Blair stands for in selling: honesty, integrity, knowledge, reliability... tough but fair negotiations. That's why when agencies think of the leading television representative, in Chicago or anywere else, the one they think of and turn to first is Blair. Because Blair delivers ...for both buyer and seller.

Blair Television A division of John Blair & Company Our perspective helps our stations grow. At last... one of the most popular romantic comedies of our time comes to syndication!

Almi Television Productions is proud to announce the GREAT MOVIE THEATRE presentation of COUSIN, "One of those rare delights COUSINE...the smash hit, you'll want to see again and nominated for three again and again:" C") Academy Awards, that put -Judith Crist romance back into the "An instant classic on the movies! This bewitching level of 'It Happened One comedy, a runaway critical Night'!" and box office success, has -Bruce Williamson, Playboy never before been made available for television "Frankly, this movie made syndication. We're clearing me feel more romantic and time now on selected wholesomely sexy than any stations for this very special movie I've seen in years. two hour package, Enjoy, enjoy, 'Cousin, Contact: introduced by a celebrity Cousine" Chuck Larsen host...fully edited and ready -Liz Smith, Robert Allen Cohen Syndicated Columnist Linda Lieberman to air on an advertiser- Mary Voll supported basis. Score a "'Cousin, Cousine' is a wonderful Liz Gallo programming marvelous film. It will elate Allen Jackson "coup" with COUSIN, you and make you feel COUSINE on GREAT exuberant with happiness MOVIE THEATRE, and joy." available September, 1983 -Gene Shalit, NBC-TV from Almi Television Productions.

This is the first in a series 1585 Broadway of Advertiser Supported New York, N.Y. 10036 Programming. (212) 307-7410 R A D I O T E L E V I S I O N C A B L E S A T E L L I T E RcVNT/ Vol. 104 No. 18

TOP OF THE WEEK f 1 FCC opens up another slice of sky

Authorizes 19 new orbital launch it in May 1986; construct tour Ku- American Satellite Co.: construct three slots in C and Ku bands, band (12/14 ghz) satellites, launch three in hybrid satellites and launch two, ASC I and will narrow spacing to May 1985, January 1986 and August 1987 ASC H, in September 1985 and March two degrees as part of and reserve one as ground spare. 1986, respectively, and reserve one, ASC III 'dense pack' space policy Satellite Business Systems: construct as ground spare. two Ku -band satellites, SBS IV and SBS V, AT &T: launch one C -band satellite, Tel- The FCC last week authorized the construc- and launch them in September 1984 and the star I, in July 1983. tion and launch of 19 new communications summer of 1986, respectively. Advanced Business Communications satellites, and, to make room for them, it Southern Pacific Satellite Co.: construct Inc.: construct three Ku -band satellites, adopted its own version of "dense pack," a two hybrid (C -band and Ku -band) satellites, launch two, ABC I and ABC II, in Decem- plan to reduce the space between satellites in launch one, Spacenet Ill, in March 1985 and ber 1986 and in February 1987, respectively, geostationary orbit ( "Closed Circuit," Dec. reserve one, Spacenet IV, as ground spare. and reserve one, ABC Ill, as a ground spare. 6, 1982). Western Union: launch one C -band Rainbow Satellite Inc.: construct three The satellite carriers and their new au- satellite, Westar VI, in the first quarter of Ku -band satellites, launch two, RSI I and thorizations: 1984. RSI II, in August and November 1986, re- RCA Americom: launch one C -band (4/ Hughes Communications Inc.: con- spectively, and reserve one, RSI Ill, as 6 ghz) satellite, Satcom II-R, in August struct one C -band satellite, Galaxy 111, and ground spare. 1983 and construct another, Satcom VI, and launch it in July 1984. United States Satellite Systems Inc.:

Satguide. To make room for the 19 satellites authorized last week, the FCC drew up a new orbital spacing plan featuring three -, two- and -a -half- and two - degree spacing for C -band satellites and two-degree spacing for Ku -band satellites. The FCC's chart below setting forth the plan, was supplemented with information from the satellite carriers. The FCC authorized satellites and awarded orbital slots without specifying in all cases which satellites must fly in what slots, giving carriers some latitude in implementing their systems. Amsat, for instance, could launch the first of its two birds at either 128 or 81 degrees. Boldface indicates satellites yet to be launched. C-BAND Ku -BAND Orbit' Carrier/satellite Launch date Orbit' Carrier /satellite Launch date

143 RCA/Satcom V 132 Rainbow /RSI I or II Aug. or Nov. 1986

141 Unassigned 130 ABCI, ABC I or 11 Dec. 1986 or Feb. 1987

139 RCA/Satcom I -R 128 AmsaVASC I or 112 Sept.1985 or March 1986 137 Unassigned 126 RCA/K -I, K -II or K-III May 1985, Jan. 1986 and Aug. 1987 134 Hughes /Galaxy I June 1983 124 SBS /SBS V Summer 1984

131 RCA/Satcom III -R 122 Southern Pacific /Spacenet 12 April -May 1984

128 AmsaVASC I or 112 Sept.1985 or March 1986 120 USSSI /USAT I or II Feb. 1984 or Aug. 1984 125 AT &T/Telstar3 117.5 Canada 122 Southern Pacific /Spacenet 12 April -May 1984 116.5 Mexico 119.5 Western Union/Westar V 113.5 Mexico 116.5 Mexico 112.5 Canada 113.5 Mexico 110 Canada 111.5 Canada 107.5 Canada 108 Canada 105 GTE /GSTAR II Aug. 1984

104.5 Canada 103 GTE/GSTAR I May 1984 101 Unassigned 101 Unassigned

98.5 Western Union/Westar IV 99 SBS /SBS I 96 AT &T/Telstar3 97 SBS/SBS II 93.5 Hughes /Galaxy III 95 SBS /SBS Ill 91 Southern Pacific /Spacenet 1112 March 1985 93 Unassigned

88.5 AT &T/Telstar3 91 Southern Pacific /Spacenet 1112 86 Western Union/V star Ill or Westar VI Jan.-March 1984 89 SBS /SBS IV Aug. 1984 83.5 RCA/Satcom IV 87 RCA/K-I, K -II or K -III May 1985, Jan. 1986 and Aug. 1987 81 Amsat/ASC I or 112 Sept. 1985 or March 1986 85 USSSI /USAT I or II Feb. 1984 or Aug. 1984 78.5 Western Union/Westar Ill or Westar VI March 1984 Jan.- 83 ABCI /ABC I or II Dec. 1986 or Feb. 1987 76 AT&T/Telstar3 81 Amsat /ASC I or 112 Sept.1985 or March 1986 74 Hughes /Galaxy II Sept. 1983 79 Rainbow /RSI I or II Aug. or Nov. 1986 72 RCA/Satcom II -R or VI Aug. 1983 or May 1986 77 RCA/K-I, K -II or K -III May 1985, Jan. 1986 and Aug. 1987 69 Southern Pacific /Spacenet 112 Sept. 1984 75 Unassigned 67 RCA/Satcom 11 -R or VI Aug. 1983 or May 1986 73 Unassigned 71 Unassigned Degrees west longitude. 2 Hybrid (C -band and Ku -band) satellites. 3 Three of AT&T's lour orbital slots are now occupied by Comstar satellites. 69 Southern Pacific/Spacenet 112 Sept. 1984

Broadcasting May 2 1983 31 I TOP OF THE WEEK t construct three Ku -band satellites, launch the speed of sound to keep up with the earth's gure customer networks more easily withot two, USAT I and USAT II, in March and rotation, just one degree at the geostationary interference problems." An AT &T spoke: August 1984, respectively, and reserve one, altitude is about 460 miles wide. man said the order will force "some techn USAT III, as ground spare. Space is put between the satellites so that cal rearrangements, but not enough to affet The authorizations of Advanced Business earth stations can focus on one satellite and the service." To Rex Hollis, vice presiden Communications, Rainbow Satellite and receive signals from it without picking up marketing, Southern Pacific Satellite, th United States Satellite Systems were condi- interfering signals from adjacent satellites. preservation of the "relative position" c tioned on their ability to sign satellite con- With spacing, the satellites can use the same Spacenet I was critical. "I am pleased w struction contracts by the end of the year. frequencies over and over again. The less maintained our adjacency to Westar V lx The condition was imposed on the compan- space between satellites, the more satellites cause of its attractive program offering, pat ies, FCC staffer Robert Mazer said at the there can be.The portion of the geostationary ticularly the Disney Channel," he said. meeting, because they "failed to demon- orbit that can be used to serve the United The mass satellite authorization was th strate their capability to construct and oper- States is limited to between 143 degrees and FCC's second such action. Over two year ate their proposed systems." 67 degrees, both west longitude. ago, it authorized the construction ani The order authorizing the new satellites According to Ron Lepkowski, chief au- launch of 20 satellites, many of which an also granted permission to some of the carri- thor of the satellite order, the FCC has tried now in service (BROADCASTING, Dec. 8 ers to sell transponders. Hughes was given to accommodate as many satellites as it can 1980). Both times the FCC arbitrarily set the go -ahead to sell all 24 of its Galaxy III without disrupting the existing satellite fa- cut -off date and announced that it woult transponders. RCA was told it could sell cilities. "More important," he said, "the consider all applications filed prior to tha three more transponders on Satcom IV. spacing we are proposing allows us to grant date as a group. The cut -off date for the lates Southern Pacific and Western Union were all pending applications and still leave addi- batch was May 18, 1982. At an informa authorized to sell 10 transponders on Space - tional orbital locations to accommodate new press conference after the FCC meeting net III and Westar VI, respectively. entrants." He predicted uniform two-degree Lepkowski said that the next cut -off dati The C -band was the first set of frequen- spacing in Ku -band by 1986 or 1987 and the would be 60 days from the day last week' cies exploited for commercial satellite corn - same in C -band "in the 1990's." action becomes official -when the order i munications, and the FCC order may be a Because most current satellites -all, in published in the Federal Register. Any ap boom or a bust for the Ku -band. On one fact, but the three Satellite Business Sys- plication submitted between now and the' hand, the order opens un the band, hereto- tems' birds-operate at C -band, the FCC would be grouped with the applications fo fore the exclusive turf o;' SBS, to a number adopted an "evolutionary" approach to two - 18 satellites received since the last cut -off of operators. Fourteen of the 19 satellites degree spacing at C -band so as not to make processed and granted "some time nex authorized for launch are either dedicated obsolete the satellites and the tens of thou- year ... at the latest." All the satellites in thi Ku -band or hybrid birds. On the other hand, sands of earth stations that bounce signals new group will be assigned orbital slots witl the authorization of five additional C -band off them. The phase -in approach is neces- two -degree spacing, he said. c satellites may put off the day when users will sary, said FCC staffer Joe Harcarufka, to have to go to the higher, and what some call give satellite users time to purchase earth inferior, band. The day of Ku -band will stations that are better able to discriminate come, said Wold Communications President between satellites than those now in use and Gary Worth, "when C -band is all used up to amortize existing facilities. Children's TV and there is no more capacity. Then you have According to the plan, once all the new C- to go somewhere else. We are not there to- band satellites authorized at the meeting back in the day and I think we are further from there (and in 1980, but not yet launched) are today, given the FCC decision." placed in orbit, today's uniform spacing will FCC spotlight Under the new spacing scheme, all C- be replaced by variable spacing. Some satel- band and Ku -band satellites will ultimately lites, mostly in the western end of the orbital At commission meeting on be spaced two degrees apart. But while the arc, will be spaced three degrees apart, long- standing proceeding, two- degree spacing for the Ku -band satellite while satellites in the eastern end will be Fowler lets it be known he will be instituted immediately, the two -de- spaced two -and -a -half or two degrees apart. isn't in favor of content gree spacing for the C -band spacing satel- There is at least one anomaly: RCA's Satcom regulation; Rivera says he lites will be phased in over the next 10 years I -R, launched just last month, was assigned thinks FCC could set up rules or so. Under the current rules, C -band satel- 139 degrees, which is four degrees away lites are spaced four degrees apart and Ku- from RCA's Satcom V, its neighbor to the How well broadcasters are meeting tlx band satellites are kept three degrees apart. west, and five degrees away from Hughes needs of children would still seem to be oper To be "geostationary" -that is, to appear Communications' Galaxy I, its neighbor to to debate. At a special en banc meeting at the stationary from any point on the earth -a the east. FCC last week -called to update the recorc satellite must orbit the earth above the equa- The new spacing "attempts to balance the of the commission's pending children's tele- tor at an altitude of approximately 22,300 conflicting desires of the applicants, the ac- vision proceeding-broadcasters generally miles. Although two degrees or even four tual traffic volume and distribution require- seemed to think they were doing rather well. degrees of spacing may not seem like much ments of the various domsat [domestic sat- Public interest groups generally didn't share room to put between multimillion -dollar satellite] systems, the constraints on satellite that opinion. ellites that must fly through space at 10 times location imposed by satellite design, the an- FCC Chairman Mark Fowler, however, nounced plans of other countries and consid- made it clear that he wouldn't take kindly tc eration for fair treatment of existing and new efforts to erect content rules or percentage Incentive. Senator John Heinz (R -Pa.) domsat operators," said FCC staffer Robert guidelines, or even to coerce broadcasters last week introduced a bill to increase the Mazer. with raised eyebrows. "I don't think the First amount of corporate contributions to pro- Satellite carriers contacted last week by Amendment permits the commission to do ducers of children's programing for pub- BROADCASTING were generally pleased by [any of] those," Fowler said. lic television. The bill would authorize a the FCC's actions. Even those with existing Commissioner Henry Rivera said he three -year experiment in which corpora- operational satellites that will have to be didn't find Fowler's reasoning persuasive. tions would be able to take a 50% tax moved to conform to the new plan had no Although Rivera said he would be "loath to credit, up to $100,000 every year, on con- complaints. SBS spokesman Bill Dunne said do so," he also said he thought the commis- tributions made to any FCC -licensed the shifting of two of its three in -orbit satel- sion had the authority to establish rules in charitable public TV station to produce, lites was "a minor technical matter." He said that area. advertise or broadcast programing for SBS is delighted to have three contiguous Commissioner James Quello said he children. slots for three of its five satellites at 95, 97 would like to see one half hour of children's and 99 degrees. "That will allow us to confi- programing from 4 to 6 p.m. on at least one

Broadcasting May 2 1983 32 1 TOP OF THE WEEK 1

broadcasting, which shouldn't be counted on to provide all of the programing in existence for children, would still need more federal funding to "continue this important task." Lawrence Grossman, president of the Public Broadcasting Service, said the FCC could help public television provide more programing for children by preserving instructional television fixed service channels for educational purposes, retaining must - carry rules and continuing to work toward Talkers: (l -r) Fritts, Colloff, Brockman, Charren, Keeshan, Claster, Jerome Singer. professor of psychology and co- director. Yale University Family Television Research and Consultation Center, and Thurm. eliminating the UHF handicap. Peggy Charren, president, Action for station in each of the top 50 markets, but he dren's needs," she said. Children's Television, said there was little said he would not mandate that. "Is that a "This year NBC's philosophy on pro- programing for children from Sunday raised eyebrow? I don't know," he said. graming for children is reflected in a sched- through Friday. She urged the commission to Commissioner Stephen Sharp, however, ule that includes a diversity of program types adopt rules mandating that licensees broad- said that if broadcasters didn't exhibit "so- and provides animation and live action, cast children's programing every day, setting cial responsibility" in this era of deregula- comedy and adventure, fantasy and reality, a minimum time requirement. She also tion, they could not only suffer economically entertainment and information. And, as in asked the commission to adopt a rule requir- but also invite new regulation. the past, we have tried to avoid stereotyping, ing broadcasters to abide by the children's Edward O. Fritts, president of the Nation- gratuitous violence and negative role mod- TV advertising standards expressed in the al Association of Broadcasters, said broad- els, while making every effort to incorpo- commission's 1974 children's television re- casters have recognized that children are a rate, wherever possible, positive social val- port and policy statement. "Television com- special segment of the viewing audience and ues, positive role models, and ethnic mercials directed to children continue to individually do their best to help assure the diversity among characters." pose significant problems," she said. "These appropriateness of programs and activities Ted Adams, board chairman, Association problems are exacerbated by the fact that serving children. of Independent Television Stations, said NAB's television code has been terminated. Fritts also said the marketplace and the "practically all" INTV members program for As a result, the advertising provisions of the general public were the best judges of the children on weekdays. In the average market [policy statement], which are dependent on programing broadcasters should present. INTV members serve, he said, 5.3 hours of the code for enforcement, are undermined." "However well- intentioned government reg- children's programing are aired each day, Robert Keeshan (Captain Kangaroo), ulation and intervention may be, there is a with INTV members providing an average contending that there is "no good commer- danger that it would create more problems of 3.4 hours of that total. cial reason to do quality children's televi- than it would solve by imposing government Adams said any rule could result in "more sion," said the marketplace could not be re- values on individual choice. As you know, becoming less" for children. With a rule, lied upon to take care of children's needs. we have and will continue to oppose efforts children might have more choices, but pro- But broadcasters, he said, could dedicate a by the government to dictate the quantity graming offered under a rule might not be portion of their day, and revenues, to chil- and content of children's programing," Fritts "all that tasty," he said. dren's TV. "I sincerely hope they'll do so, said. Adams, for example, noted that ad rev- with your encouragement." Squire Rushnell, ABC vice president, enues for children's television would have to John Claster, representing Romper Room long -range planning and children's televi- be spread around more if more children's Enterprises, said voluntary compliance with sion, said ABC had been making "important programing was put on the air, decreasing the 1974 policy statement hadn't proved ef- strides" in children's TV. The Scooter Com- the amount available for particular pro- fective. The commission, he said, should puter and Mr. Chips series would attempt to grams. erect processing guidelines to give that state- promote computer literacy among young Samuel Thurrn, senior vice president, As- ment teeth. people, he said. ABC also will be trying, sociation of National Advertisers, said that Karen Jaffe, representing the National with the assistance of the Library of Con- even if the commission mandated specific Education Association, said the FCC should gress, to persuade people to read books, he kinds of programing, that didn't mean chil- create an advisory board-an ad hoc group said. "We plan to use the entire electronic dren would watch it. "The child's and adult's of broadcasters, producers, parents, educa- spectrum, from cartoons to computers, from idea of what constitutes good programing is tion professionals and an FCC commission - videotape to videocassettes, to provide often worlds apart." er-to find nonregulatory solutions. American families, particularly kids, better Sharon Rockefeller, chairman, Corpora- She also proposed that the FCC consider options in children's television," he said. tion for Public Broadcasting, said public dropping must -carry requirements-or pro- Roger Colloff, vice president, policy and planning, CBS /Broadcast Group, urged the commission to recognize that new non - broadcast services had been presenting a "widening range of choices" since the rule - making was originally launched. Colloff also said he thought television should be placed in its "proper" perspective. "There is a responsibility; I think we're meeting that responsibility," Colloff said. Phyllis Tucker Vinson, vice president, children's programing, NBC Television Net- work, said NBC's programing philosophy "appreciates" that its programing must entertain. "At the same time, while we have no desire to usurp the right and responsibility to educate, which belongs primarily to parents and teachers -we are sensitive to the infor- mational, educational and social values our programing provides in response to chil- Listeners: Rivera, Quello, Fowler, Washburn, Dawson, Sharp

Broadcasting May 2 1983 33 I I TOP OF THE WEEK I viding exemptions from them for cable sys- lence, said studies had shown much of the Cuban interference problem. National Assc tems that carry children's programing series violence in the real world was related to vio- ciation of Broadcasters President Edwar -to make more room for children's pro- lence on TV. He suggested that the commis- Fritts said after the hearing that he is cor graming. sion adopt a rule requiring one hour of edu- cerned the Radio Marti proposal "will stan Angela Campbell, representing the Citi- cational, news or public affairs programing in the way of the ITU being able to het zens Communications Center, also said the for children each day, or TV stations would resolve the dispute." commission should establish rules requiring run violent programing instead. He also sug- There is support for that concern in re a minimum amount of programing for chil- gested that violent cartoons be prefaced by a ports brought back from Geneva by officit dren each week. "In this case, nothing less warning of their content -or that that warn- U.S. visitors who had relayed word of Bui than rules will do. Children do have special ing be aired constantly in a corner of the ler's readiness to play a role- reports the needs, and those needs can only be met with picture. He also advocated the creation of also revealed the presence of the Sovie processing rules." Thomas Radecki, chair- television dials that would permit parents to Union in the murky background of the dis man, National Coalition on Television Vio- lock out violent programs. D pute. Butler is said to have reported that, durin a recent trip to Havana, Cuban officials tol' him a high -ranking representative of the So Possible hope for end viet Union's ministry of communication had advised them to avoid starting a radii

to Radio Matti stalemate war with the U.S. -that they would suffer . propaganda setback in the hemisphere i ITU- initiated proposal to ing could be set up in the summer within the they did. Accordingly, Butler is said to hay, help in negotiations between context of the ITU." The U.S. has consis- reported, the Cubans said they would stani U.S. and Cuba looks promising tently maintained that talks with Cuba could pat with the facilities they had on the air it be held only in such a setting. December-unless the Americans estab Out of the welter of conflicting, if generally It wasn't immediately clear whether the lished Radio Marti on the AM band. familiar, testimony on the administration's disclosures would help ease the bill's pas- And, according to sources familiar witl controversial Radio Marti proposal, there sage through the Senate. Broadcaster oppo- the State Department reaction to Butler's of emerged, at a Senate Foreign Relations sition, as expressed at the hearing, was, if fer of assistance, there is reason to questior Committee hearing last week, a surprise dis- anything, stronger than last year, when an the enthusiasm with which the departmen closure by Assistant Secretary of State for even tougher Radio Marti bill sailed through "encouraged" the ITU official to proceed Inter -American Affairs Thomas Enders: The the House but died in the Senate when time Sources early last week said that, while Ha secretary- general of the International Tele- ran out on it during the lame duck session. vana had accepted the offer, State's initia communication Union, Richard Butler, had But the administration won a victory on its feeling, at least, was negative. One officia offered to help the U.S. and Cuba settle their revised measure on Monday, when the was said to have described the offer as at long- standing AM interference problems, House International Operations Committee, "interference in U.S. internal affairs." and the U.S. was "encouraging" him to pro- headed by Representatives Dante Fascell (D- Beyond the discussion of possible talk: ceed. Fla.), approved the measure. The parent with Cuba, the Senate Foreign Relation: Enders's disclosure came in response to Foreign Affairs Committee will consider the Committe hearing generated many of the ar probing by Senators Charles Percy (R -Ill.) measure on Tuesday. guments -pro and con -on Radio Marti tha and Claiborne Pell (D- R.I.), chairman and If Enders's disclosures at the Senate hear- have been heard since the idea was firs ranking minority member, respectively, of ing were good news for broadcasters who broached in late 1981. But broadcasters an the committee. And it confirmed, to a de- consistently have maintained that the only an ally in the Senate-Charles Grassley (R gree, reports that had been circulating in long -range solution to the Cuban interfer- Iowa) -also offered what they appeared tc Washington for several weeks. ence problem is a diplomatic one, Enders feel was additional evidence of a need to rell What's more, in his prepared testimony, deflated some of the hopes of those in the on tighter language in the bill (S. 659), rath. Enders offered another indication that talks hearing room. "Radio broadcasting to er than on the administration's good will. with Cuba on the nettlesome interference Cuba," he said, "will not be on the bargain- The bill itself, as introduced in bott problem are a possibility. He said Cuban ing table, any more than the Voice of Cuba." Houses, meets a number of the concern! leader Fidel Castro had told Senator Lowell As he put it in his prepared testimony, broadcasters had expressed. Instead of the Weicker (R- Conn.) of Cuba's willingness to Enders said that the U.S. will not permit the participate in such talks. Enders added: "We Cubans -who "have used a series of pre- are prepared to talk to the Cubans about ra- texts to avoid any real give- and -take on this dio interference in an appropriate multilater- issue -to "use radio broadcasting to Cuba as al forum, and we will include representa- an impediment." tives of our broadcasting (sic] in any such One of the principal themes of broadcast- talks." ers' testimony at the hearing was that estab- Enders, in discussing Butler's offer of as- lishment of Radio Marti -which the admin- sistance, even laid down something of a istration says will be used to break what it timetable of action: "We've encouraged him calls the Cuban government's "monopoly" [Butler] so that at least an explanatory meet- on news in Cuba -will only exacerbate the Percy (I), Pell

Grassley Enders Fritts Chdes (I), Hawkins

Broadcasting May 2 1983 34 1 1 TOP OF ,HE WEEK i freedom the original Radio Marti bill would proving facilities. Hawkins said such pro- talked of broadcasters losing "blood and have accorded the administration in select- posals are "irresponsible and thinly dis- sweat" in operating their stations and in ing a frequency, the new one restricts its use guised attempts to kill the bill." meeting payrolls every week. And he re- of the AM band to the frequency used by the But Fritts and others who oppose the bill called the public service announcements of Voice of America station on Marathon Key, were not focusing on the compensation issue Omaha's broadcasters when he was mayor in Florida-I180 khz-or to those frequen- alone. They offered a variety of arguments - and the city was struck by a tomado. "You cies of commercial or noncommercial sta- among them, that the administration's con- not only provide information. you save tions willing to lease time for radio broad- tention that the Cuban government is the lives," he said, "so you're entitled to some casts. The bill would also permit the only source of news for its citizens is false. consideration when the government goes off administration to choose frequencies above Wayne Smith, a senior associate of the half -cocked with cutesy ideas." or below the present AM band, which ex- Carnegie Endowment for International tends from 535 khz to 1605 khz, or in the Peace, and until last year chief of the U.S. shortwave band. Interests Section in Havana, said that "50% And under an amendment attached to the of the stations received in Cuba are Ameri- Rising cries bill in the House by Fascell-an identical can, including the Voice of America." And version of which Senator Paula Hawkins (R- Grassley cited a report of a Cuban exile of `kill the Fla.) offered in the Senate on Wednesday - group, the Cuba Independiente y Democra- broadcasters would be compensated for im- tica (CID), which was established in Cara- messenger' provements they were obliged to make in cas, Venezuela, in October 1980, and has their facilities to overcome Cuban interfer- established offices in Miami and Washing- over NAB study ence. However, the new feature would limit ton. It operates a network of five shortwave the total compensation paid to $5 million. stations that broadcast to Cuba -and intends Broadcasters, ad agencies She and her Republican colleague from to augment the operation before the end of incensed over findings by Florida, Lawton Chiles, helped Enders the year with four more shortwave stations McHugh & Hoffman that viewer make the case for Radio Marti. The pro- and one AM outlet. A CID spokeswoman satisfaction with TV is down posed station, they said, would furnish the said the stations are located in "Central Cuban people with news of their own gov- America and the Caribbean" and operate on The bomb that the National Association of ernment and of Cuban military involvement frequencies assigned by the host govern- Broadcasters dropped on its constituents at abroad. And Enders said the purpose of Ra- ments. the 61st annual convention in Las Vegas has dio Marti is "not to incite rebellion" or to But the argument stressed by Grassley and sent broadcasters scurrying for shelter. That make the government "less anti- American." Smith, as well as Fritts and other broadcast- bomb-a report claiming TV viewership is But, he said, "we believe that by breaking ers opposing the bill -E. Mike Lynch, of up but audience satisfaction is down -has the Cuban government's control of informa- Great Empire Broadcasting Inc.; H. Wayne moved some to pronounce it a dud, some to tion, we will help the Cuban people to ques- Hudson, of Plough Broadcasting Co., and criticize the NAB for detonating it and still tion more closely their government's policies Robert G. Engelhardt, of Palmer Communi- others to retaliate. and thus hold their government more ac- cations Inc. -was that the administration The full NAB findings, which emerged in countable for its actions and perhaps influ- proposal would put American stations at a study the Rosslyn, Va. -based consulting ence it to devote more time and resources to great risk. "Palmer believes that such a sepa- firm of McHugh & Hoffman was commis- domestic concerns and less to international rate entity on the AM band will prompt mas- sioned to undertake (BROADCASTING. April adventurism." sive retaliation against U.S. radio stations," 18), are to be published in a few months. But The arguments did not impress the broad- Engelhardt said. (Palmer's WHOIAMI Des broadcasters, on the strength of the NAB cast industry representatives and their allies Moines, Iowa, has escaped the direct threat presentation at Las Vegas, are making such who were waiting to testify. Only the Florida Palmer saw in the original Radio Marti pro- comments as "incredulous," "unbeliev- Association of Broadcasters and the South posal; the administration had initially indi- able," "stupid" and "I wanted to slay the Florida Radio Broadcasters Association, as cated an intention to select wHo's frequency, messenger." Broadcasters also object to the represented by their counsel, Matthew 1040 khz, as the future home of Radio way the research and report were managed. Leibowitz, supported the proposal, as they Marti.) And Hudson said Plough has first- Representatives on NAB's research commit- have from the beginning. hand experience with Cuban interference, tee, which was reformed and incorporated But Leibowitz appeared particularly con- not only at WSUN but at WCAO(AM) Baltimore with the science and technology committee cerned that the bill be amended to provide and WPLO(AM) Atlanta, as well. last November and exists to work alongside the $5 million to compensate stations suffer- If the administration cannot be budged on the NAB research department, were never ing Cuban interference. He noted that nine the separate entity concept, Grassley and the told the study had been commissioned. In- Florida stations have sought and received broadcaster suggested an amendment that deed, there was confusion on who sat on the FCC permission to upgrade facilities to com- would specifically limit Radio Marti's use of committee. One network representative did pensate for Cuban interference and that an the AM band to 1180 khz. Although that not find out until after the convention last application by a 10th, Plough Broadcasting appears to be the intent of the bill -in re- month that he had been bumped from the Co.'s wsuN(AM) St. Petersburg, is awaiting stricting the proposed station to operation on committee nine months earlier. FCC action. Each of the stations, he noted, the Radio Marathon frequency -the critics The NAB's research committee, accord- was required to spend substantial funds for say the actual language would permit the ing to the staff, never met. The committee engineering and legal fees, as well as for government to request the assignment of any also appears to be lacking a chairman. Eddie capital improvements. AM frequency for Radio Marathon and, as a Fritts, NAB president, and the NAB staff say The administration is cool to the idea of a result, for Radio Marti. board member Crawford Rice, executive fund for compensation. Enders said it is con- One member of the committee who seems vice president, Gaylord Broadcasting, Dal- cerned about "the precedential effects" of the certain to back the broadcasters' position is las, is chairman. Rice says he is not. Instead, proposal. Senator Edward Zorinsky (D- Neb.). His Rice claimed that he was originally slated The NAB does not regard the proposed $5 threats to filibuster the Radio Marti bill in the for the chairmanship of the committee last million fund as adequate. Fritts, in reference final days of the last Congress persuaded the June, but after a reorganization of NAB to the stations most likely to benefit, dis- Senate leadership to give up on the measure. committees, there was "no mention of the missed the compensation proposal as a And last week, as the hearing was winding research committee," and Rice assumed the "Dade County relief bill." He said stations down, he expressed his feelings for broad- committee was dropped. as far away as Wyoming are subject to Cu- casters. An apparent mix -up occurred with the lat- ban interference. He said all "victimized" "I hope this administration will accept ne- est list of committee assignments, Fritts ex- broadcasters -present and future-should gotiations [with Cuba], and not to get Radio plained. He noted that Rice's name was om- be compensated, and for all losses, includ- Marti but to try to bring about radio comity mitted from the list and that Patrick, who ing advertising, not only for the cost of im- between the two countries," he said. He knew Rice was the chairman, never contact-

Broadcasting May 2 1983 35 TOP OF THE WEEK ed him. Patrick, however, said it was not his er, is David Poltrack, vice president of re- he explained, was expecting the study to be a responsibility to tell Rice he had been cho- search at the CBS /Broadcast Group. "What "puff piece," something "positive and up- sen to chair the committee. It is the duty of they tried to measure is something that's ex- beat," similar to the radio study released last the president and chairman of the board who tremely difficult to measure," Poltrack said, year at the NAB convention. (That also select the chairmen of the committees to referring to the study's evaluation of viewer seems to be all Fritts could tell network re- contact them, he said. But, Patrick said, he attitudes. "We [CBS] spend millions of dol- presentatives seated on the NAB board, who did send a letter (Sept. 1, 1982) to Rice lars in program development research trying met with him after the convention to find congratulating him on his appointment as to measure these various types of factors," out what happened.) chairman and suggested that Rice and Fritts he explained, but CBS has "a very difficult Fritts admits the matter was mishandled. discuss further the selection of members for time dealing with these qualitative dimen- The NAB president said Patrick failed to fol- the committee. sions because of the perceptual defenses of low the proper channels. Summers, he not- In the wake of the NAB convention, how- the viewer. They tend to respond in a manner ed, never saw the research contract signed ever, some have not waited for the publica- that will be most acceptable to the interview- with McHugh -Hoffman last June, and the tion of the final analysis to lodge a protest. "I er." Invariably, Poltrack said, people will re- executive committee was unaware that the say it isn't logical, it isn't factual, and it isn't port that they watch the more sophisticated study cost about $70,000. When the board true," said Roger Rice, president of the Tele- news and information programs over light- authorized the study, Fritts said, it approved vision Bureau of Advertising, in a prepared hearted fare . an overall budget for several research pro- statement issued last week. Rice joined with Poltrack also is uncertain that the two jects including the TV trends study. "There others in complaining that it is inaccurate to studies, on the face of it, could have em- is no question Patrick bypassed the executive compare the current M &H study commis- ployed similar methodologies. "It can't be committee," Fritts said. "We assumed the sioned by the NAB to an independent one the same study," he reasoned, "because they appropriate procedures were being fol- conducted by M &H six years ago (BROAD- ask all these questions about DBS (direct lowed." CASTING, June 6, 1977). Critics also charge broadcast satellites) and cable, and they cer- Moreover, Fritts pointed out that Patrick's that Larry Patrick, former vice president of tainly didn't ask those questions six years presentation only included partial results of research at NAB and now an independent ago. People wouldn't know what they were the study, still not completed. There is more consultant, who announced the conclusions talking about." He added CBS's formal re- to the study and the presentation was only a of the study in Las Vegas, misrepresented sponse will come when the M &H study is "small part of the picture," he said. In addi- the facts by implying the 1977 M &H study published. tion, the NAB official claimed there was was as an NAB -commissioned report. Patrick, who headed the NAB's research "clearly good news in the presentation" and Patrick explained that the reference was department at the time the study was autho- predicted that there would be a "wealth of written into the speech and he did not know good news" in the entire study. about it. "I didn't write that speech," he said Some NAB staff members also said they later. "I did not see any of the results. I did rushed to meet the convention deadline and not read any of the analysis." Patrick said consequently, one staff member noted, that what he read to the NAB in Las Vegas things "fell through the cracks." Some NAB was a "prepared script" from M &H. When TV board members feel the presentation was he left the NAB in early February, Patrick "balanced," but that the media have "blown explained, he agreed he would go to the con- this too far out of proportion." Fritts and vention to present the results. Since the con- others believe it would be a mistake to bury vention, he has read the full draft of the the unpopular data. "If we tried to bury the report, Patrick said, and it "is not nearly as negative points, we would be in worse trou- negative as the popular press has portrayed ble than for showing them," stated one NAB it." Rice Patrick television board member. The controversy also centers on the re- rized, confirmed that the representative who Fritts and Summers are conducting an in- search method employed by M &H. The sat on the NAB's reconstituted research co- ternal investigation and will establish a findings were based on more than 500 inter- mittee had not been informed or consulted checks and balances system to insure "noth- views with TV viewers in their homes in about the proposed study. He downplayed ing like this happens again," Fritts said. An addition to a telephone survey of more than that fact and pointed out that both the NAB update on the new "failsafe system" will be 1,000 people. Diaries were not used. Rice executive committee and board of directors detailed at the next executive committee explained that "there is a world of difference approved the proposed study and authorized meeting in two weeks. between what people say they do, and what funds for it. In addition, he claims that he TVB's Rice and CBS's Poltrack were not they actually do." Rice also doubts that the described the study and presented a progress the only ones to have harsh words to say 1977 and 1983 studies are comparable. "To report to the committee at each of its month- about the M &H study announcement. "I me, it isn't logical to draw trends from two ly meetings. Patrick attributed, in part, the can't understand the NAB putting out some- studies when they may have been conducted failure to communicate the authorization of thing that is going to be detrimental," ex- differently with results reflecting differences the study to the state of flux the NAB was in claimed one network research chief, who in research techniques rather than public atti- last summer due to the transition of adminis- added that he was "apparently" a member of tude." he said in his statement. trations. From June to November last year, the research committee but had never been Patrick, now with the consulting firm of Patrick reported, there essentially was no re- told of or invited to meetings. Without corn - Hiber, Hart & Patrick, Laurel, Md., and an search committee because of reorganization, menting specifically on the study because he instructor at the University of Maryland, and thus no one to contact when, last No- didn't know "what was going on," he was wouldn't discuss the research techniques vember, the NAB board of directors decided particularly distressed -as were other pro- employed by the two M &H studies except to to set aside money and "take the study and fessional researchers -about the question describe them as "sound" and "very similar." results and translate them into an audio -visu- asking if the viewer were watching more John Bowen, the principal at M &H who al show" at the convention. television than five years ago. The research directed the study, said that the methodolo- Not even the NAB appears to have any chief agreed with others that it was doubtful gies employed in the two studies were essen- concrete answers about the matter. NAB anyone who was asked that question could tially the same. He said the conclusions of President Fritts maintains Patrick never indi- give a truthful reply -five years being just the study were delivered without publication cated the M &H study would be a "major too long a time to remember. of the full report to back them up because of piece of research." Fritts said, "We were To counter the M &H study, the TVB last delays in preparation of one section. Bowen aware of it but never aware of its magni- week released some Nielsen ratings for the said the NAB did not know the complete tude." And, Fritts noted, neither he nor NAB first quarter of 1983. Those ratings show report was not available until "shortly be- executive vice president and general man- that new records have been set for the fore" the presentation. ager, John Summers, "had any inkling that it months of February and March in hours of One who questions the similarity, howev- had any negative connotations." The board, TV usage per day for TV homes. Nielsen

Broadcasting May 2 1983 36 TOP OF THE WEEK I

:ported TV households watched 7:33 hours would be down." Burrell concluded that it troop strength, that on its face seemed to er day in February, and 7:16 hours per day would take significantly more research "be- make a clearer case for the documentary's t March, up from 7:22 and 7:08, respec- fore we create havoc with our clients." Not- premises than the documentary itself did. vely, the year before. In 1982, the average ed Ted Bates's Joel Segal: "It's a warning, Among this section's contents, for exam- ours a TV set was turned on in each house - that's all. I'll be damned if I'm going to ple, is a purported memo from a Central old was 7:26 hours, with records set in make judgments based on one NAB study, or Intelligence Agency official saying, of a ight out of 12 months. any other researcher." Rick Busciglio, sen- planned troop -strength press briefing said to Rice said that "we have been doing R.H. ior vice president and director at McCann - have been approved by Westmoreland, that ruskin studies every two years since 1970. Erickson/New York, was to the point: "Net- "I must rank it as one of the greatest snow hey show that in comparison with the other work TV is still the only store where you can jobs since Potemkin constructed his vil- tedia, TV is still the most exciting, most shop and buy the whole country. You've got lage." :liable and most influential." Rice feared to do business with the networks if you're a For another example, there are excerpts le "other media" would use the reports of national advertiser. There's no way around from letters written by an officer in Vietnam to M &H study in "presentations against us" it." to his wife, describing such events as "the :fore advertisers. One station group executive, with inter- antics my people and I had to go through However, a check with agency executives ests in both radio and TV, claimed he was with our computer calculations to make the towed that few, if any, were paying much speaking for others last week when he ex- February strength calculations come out the tension to the M &H study. Phil Burrell, plained, "I think there will be some conver- way the general wanted them to. We started ice president at Dancer Fitzgerald Sample, sations held, especially among group ow- with the answer [and worked back]. And we ew York, spoke for several when he said ners ...Most people are saying: 'How the continue to win the war." tat "the bottom line is TV viewing is hell did this thing get out ?' Then you get up- into The Benjamin investigation was initiated Lat's contrary to their [M &H's] results. If it and find no one's minding the store. We after a May 1982 article in TV Guide made a :ople were not satisfied, TV viewership don't need that kind of print." long series of charges against the production of Uncounted Enemy. General Westmore- land had denounced the broadcast in a news Benjamin report conference a few days after it aired, but had not yet filed his libel suit. out for public scrutiny Benjamin said that in his investigation - which he called "an examination " -he inter- :BS internal investigation standing 01 the Vietnam experience." De- viewed 12 CBS people and 20 other people .f charges leveled against spite its flaws, he said, "it is an accurate and and reviewed, among other things, not only s Vietnam documentary important account." the broadcast but unedited transcripts of all hows innermost workings Dan M. Burt of the Capital Legal Founda- interviews recorded for it, the complete text tion, attorney for Westmoreland, called the of the Westmoreland press conference and BS News released its "Benjamin report" report "devastating" for CBS. He cited par- tapes or transcripts of radio shows dealing Ist week, revealing that its in -house investi- ticularly its assertion that a "conspiracy" had with the broadcast, as well as "newspapers ;ation turned up I I "principal flaws" in the not been proved in the broadcast and that and magazines, articles, books, the Congres- production of its controversial documentary, witnesses' statements that it was not a con- sional Record, military documents, [produc- 'he Uncounted Enemy: A Vietnam Decep- spiracy, as well as acknowledged violations er] George Crile's three- volume White Paper ion. of CBS News's own standards, had been, in responding to the TV Guide allegations and The 59-page report provided seldom -seen Burt's words, "ignored." correspondence sent and received by CBS sights into news documentary production, Burt said that public opinion had begun to News about this broadcast." The investiga- lit on the whole its primary difference from turn against the broadcast, and that "when tion lasted about six weeks. He approached ;BS's summary of it, issued last summer they see the outtakes" from the broadcast, it, he said, "as a reporter -not as judge, jury, BROADCASTING, July 19), seemed to be in which he said he has had "for months," prosecutor or defense attorney," but "to get xplicitness and detail. "people will be shocked -absolutely the facts." Where CBS News President Van Gordon shocked." Burt also confirmed a quote at- In general, the TV Guide article often .auter's summary had said "it would have tributed to him: "We are about to see the seems to come off better in Benjamin's re- een a better broadcast if it had sought out dismantling of a major news network," but port than does either the broadcast or George nd interviewed more persons who disa- said he meant that "the dismantling" will Crile, its producer and principal interviewer reed with the broadcast premise," for ex- come because the public will not abide (who is currently producing a piece on Nica- mple, the Benjamin report said there was "CBS's cover-up," not that his organization ragua). Yet the report also says that, "TV n "imbalance" in the handling of "an obvi- was out to "dismantle" anything. Guide may have been wise in not challeng- usly and historically controversial" sub - CBS News made the report public after ing the premise of the broadcast "; that the :ct, in which nine interviewees were given U.S. District Judge Pierre Leval ruled that it broadcast represented "an achievement of no 9 minutes 19 seconds of air time in support must give a copy to General William West- small dimension," and it quotes with appar- f the premise and two interviewees were moreland (BROADCASTING, April 25). West- ent approval a statement by Mike Wallace, iven 5 minutes 59 seconds to counter the moreland, former commander of U.S. correspondent on the broadcast, that "basi- remise. forces in Vietnam, is suing CBS for $120 cally, I think the piece itself is accurate, that Where the Sauter summary said it would million on grounds that the documentary li- it faithfully represented what went on ... " ave been better if the documentary "had not beled him, and the proceedings are in Judge The report takes the TV Guide charges one sed the word conspiracy," the Benjamin re- Leval's court in New York. Judge Leval de- by one and also examines some from the ort said that "A conspiracy, given the ac- nied CBS's request for permission to appeal Westmoreland news conference. epted definition of the word, was not his order. At one point, the report notes that the roved." Along with the Benjamin report-so broadcast "unequivocally" said that "the In releasing the report, CBS News reiter- called because it was written by Burton Ben- head of MACV's [Military Assistance Corn - ted its faith in the January 23,1982 broad - jamin, CBS News senior producer, who con- mand Vietnam] delegation told us that Gen- ast, which sought to show that the U.S. ducted the investigation-CBS News re- eral Westmoreland had, in fact, personally tilitary in Vietnam in the late 1960's falsi- leased a sheaf of letters and a 139 -page instructed him not to allow the total [esti- ied estimates of enemy troop strength to document it had filed in court in response to mate of enemy strength] to go over take it appear the U.S. was winning the questions from Westmoreland's attorneys in 300,000." But, the report continues, "no- /ar. "Then and now," Sauter said last week, the libel case. where in the more than 20 hours of tran- CBS News stands by the documentary and The court document contained a 57 -page scripts [of interviews done for the broadcast] s value to those seeking a broader under- section, dealing with estimates of enemy does anyone say specifically that there was a

Broadcasting May 2 1983 37 TOP OF THE WEEK i 300,000 ceiling." continues, "is that he was right the first time broadcast, Benjamin says, "engender A chief witness, the report says, refused (Meet the Press) and wrong the second, (our considerable controversy." three times to confirm the 300,000 figure but interview). Crile, for instance, called it "absolute said several times that he had been ordered "It is fair to say that it would have been a proper" and added that "We went throu to "defend the MACV command position" lot clearer if this statement had come in his everybody before we used the word," t which was 296,000. Crile is quoted as call- covering letter with a line 'I hereby ask for a cording to the report. Colloff said that ing this a matter of semantics, and also as correction' ... But Crile says the figures talked about it" at a screening also attend saying that Mike Wallace "was getting tired Westmoreland provided weren't relevant by Bill Leonard, then the president of CI of re- narration" and "I wanted to change to anyway because they weren't 'contempora- News, and that "we concluded that it w keep to the command position rather than neous' ... Further, he maintains Westmore- [justified]." 300,000," but Wallace "at that point waved land spoke truthfully when he said 20,000 in On the other hand, critics of the broadc< it off, saying, 'I don't think it makes any his interview. Crile: 'What I believe is that were "very critical of the use of the word difference'." Westmoreland remembered the facts and and some of the favorable witnesses didr "I was producer," Crile continued, "It's forgot the cover story.' " like it either. Sam Adams, CBS's paid co my fault. It should have said: 'the May OB The report cites "imprecision?' in connec- sultant on the broadcast, said he had I [order of battle], which was about tion with the handling of the Westmoreland doubt "there was a legal conpiracy" but 300,000 " "correction letter" among the broadast's himself wouldn't use the word: "To me it'e TV Guide charged that Sam Adams, for- flaws. much more tragic story" mer CIA analyst who served as CBS News's General Daniel Graham, principal sup- The report also finds the broadcr consultant and appeared on the broadcast, porter of Westmoreland on the broadcast, flawed, as the summary report last summ gave CBS News a list of 60 persons who was interviewed for over an hour by Mike indicated, by several violations of CI might be interviewed and that CBS News Wallace "and two sound bites totaling 21 News's standards, including a second se chose only those who would support the seconds were used," the report says, adding: sion with one witness to get a "stronge broadcast premise. The Benjamin report "This was a judgment call on the part of the interview, letting that same witness vie said that for the most part, "the charge ap- producer, and in this business there are hun- tapes of other interviews, in two instanc pears to be true," although it added that the dreds of such calls in any documentary." presenting two events as if they were o: list contained 80 names, not 60. Only two TV Guide charged that CBS started the event and failure to identify Sam Adams at names were chosen who opposed the prem- project already convinced a conspiracy had paid consultant (he was paid $25,000, pl ise: Westmoreland, who appeared on screen existed. Benjamin agrees that the so- called $4,904.69 in expenses). for five minutes 38 seconds, and Lieutenant blue sheet -the story-idea outline that pro- In his recommendations, Benjamin sa General Daniel Graham, who got 21 seconds ducers submit for management approval- CBS News people should know the CE on screen. "The list of names and descrip- "does closely resemble the finished broad- News guidelines "by rote, and there shou tions which Adams gave to Crile includes cast." Crile's blue sheet, Benjamin notes, be no misunderstanding about them. Clau people who would challenge the very es- ran to 16 pages, much longer than usual, and by clause, page by page there are reminde sence of the broadcast," the report says. contained the word "conspiracy" 24 times of why these guidelines were written: expe In his interview for the broadcast, General and "conspirator" five times. ience on broadcasts in the past where paint Westmoreland estimated that the enemy was The report says that Howard Stringer, ex- things happened that demanded corre infiltrating at the rate of 20,000 a month, ecutive producer for the broadcast, ex- Lion.... whereas in an earlier Meet the Press appear- plained the blue sheet's length and frequent "The more controversial a broadcast, tl ance he had said 5,500 to 6,000 a month. use of "conspiracy" as reflecting Crile's ef- more checks and balances need to be bu After the interview but before the broadcast, fort "to sell an extremely reluctant executive into the system. This need not inhibit pr Benjamin said, Westmoreland sent CBS producer" and offset "a massive amount of ducers. If they have enough confidence News a letter that, according to TV Guide, skepticism on my part." their journalistic abilities, it might even fc he considered a correction letter. "Missing from the blue sheet," the report tify them." "The letter," Benjamin says, "ran one says, "was any indication of the controver- But it is impractical, he continues, "f page and nowhere in it does the general ask sial nature of the story," though the report executives producers or management to s for a correction or say that he misspoke notes at other points that the issue had been pervise a broadcast so closely that there is t when he gave the 20,000 figure." But, he controversial for years. In fact, it observes at margin for error. It would be stultifying." I continues, 72 pages of documents accompa- the outset that "much of the story in the quotes Bob Chandler as having "put it best nied the letter, and at about page 27 there [documentary] is not new. It was new to tele- "Dealing with producers as an executive was a memo to CBS News saying that infil- vision as a prime time documentary." an act of faith. Ninety-eight percent of it tration had been running at a rate of about The word conspiracy was used only once faith. Do you trust them? The documenta 5,900 and "hence my estimate given [on in the broadcast, but was also used, the re- area will not be a driving, forceful operatic Meet the Press] was generally correct." port notes, in a full -page ad for the broadcast unless you let them do their thing. It is "What the general is saying." Benjamin and in on -air promos. And its use in the matter of their integrity, ethics and profe sionalism." Benjamin continues: "The free exchanl Sharp bows out. Although much speculation had it that FCC Commissioner Stephen Sharp, of ideas is essential in this business. A doc whose own term expires June 30, would be a natural for the remaining two years of the term of mentary is a quintessential form of grot departing Commissioner Anne Jones (BROADCASTING, April 25), that line of thinking can be journalism. There will always be abrasion dropped. At the commission's en baric meeting on children's television last week, Sharp petty irritations and personality clashes announced he wasn't planning to serve beyond the expiration of his current term. "The any unit. There were plenty on the Vietna deregulatory program of Chairman [Mark] Fowler is one of great importance to the nation," broadcast. But the unit must coalesce, ri Sharp said. "I am pleased to have had an opportunity to participate in its formulation and its above this and develop an intellectual gF implementation. At the same time, my family has borne with patience the trials and tribula- and take and an esprit. People must feel fn tions of my government service. Chairman Fowler and I have talked. I told him that only if he to _speaks ak up-and speak out." were convinced that this program would be endangered or seriously delayed by my absence "It is fervently hoped th would I proceed with the nomination and confirmation process. He has assured me that he nothing in this paper diminishes the appeti can accomplish our mutual goals irrespective of whether I remain on the commission. Thus, of CBS News people for controversy. R

in fairness to all concerned, I am stating publicly that I do not intend to serve beyond the producing broadcasts that 'make peop expiration date of my current term on the commission." itch' and that have 'fire in the belly' -a At a press conference, Sharp, who also served as FCC general counsel from May 1981 words from the past. But the past is whet until sworn in as a commissioner on Oct. 5, 1982, said he wasn't sure what he would do after we come from and where our illustriot his term ends, but planned to stay in the Washington area. "We're going to miss you on the reputation came from. The documentary c

commission," Fowler said. "You were a great and loyal ally and trusted adviser." controversy was, is and should continue I be the heart and soul of CBS News."

Broadcasting May 2 1983 38 "With ABC Direction you have access to all the resources of a great network, with the flexibility you need to manage your station."

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10700 Ventura Blvd. L North Hol/ wood CA 91604 W Skyward occurred, when a station had an outstand- months), starting May 9th. His main con- ing offer of time to the complainant, as it did cern will be to help the network recover from CBS Radio notified its affiliates last week here. "Based on the information provided, its current financial crisis -a $3 million bud- that it will switch from land line delivery of we cannot find that the licensee was unrea- get shortfall. program services to digital satellite trans- sonable in finding that its offer of reply time The new transition team will assist Born- missions at 11:52 p.m. (ET) Sept. 30 for sta- was reasonable within the meaning of the stein on a temporary and part -time basis tions located in markets across the northern personal attack rule," the bureau said. and includes Bornstein's colleague, Jack tier of the U.S. CBS is using RCA's Satcom I- Mitchell, general manager, WHA, who will R for both its traditional and RadioRadio net- Blair's diagnosis work with NPR's programing, engineering work affiliates. The announcement came in and promotion departments, and Steve Sy- monds, director of policy and administration a letter from Dick Brescia, senior vice presi- Blair Radio's analysis of spot business op- for the Corporation for Public Broadcasting, dent. CBS Radio Networks, to all affiliates portunities for the first three months of 1983 who will conduct an organizational and fis- early last week. shows that the 25 -54 age group represented cal analysis of the network, in addition to an Brescia said that CBS's first phase of its 34.7% of all requests, up almost four per- analysis of NPR's new business ventures. satellite conversion program will cover centage points over the first quarter of 1982. Bornstein also appointed a legal adviser, Maine, New Hampshire, Vermont, New In second place was 18 -34, accounting for Henry Goldberg, with Verner, Liipfert, Bern- York, Massachusetts, Rhode Island, Con- 17.6% of the requests and in third, 18 -49, hard, McPherson & Alexander, Washington. necticut, Minnesota, Illinois, Wisconsin, representing 16.4 %. In sharp decline was North and South Dakota. Montana, Wash- the 25 -49 category with 9% of Blair's oppor- ington. Oregon, northern California, most of tunities, down from 15.9% in the compara- Michigan. parts of Wyoming and Idaho, the ble period of 1982. International reach markets of Scranton and Mount Pocono in northeastern Pennsylvania and Reno. CBS Watermark/ABC Radio Enterprises has plans to announce dates for switching its NPR transitioners formed a separate international division to remaining affiliates within the next month. market radio programs produced by the Los A temporary transition team has been Angeles -based production unit and other Building properties named at National Public Radio to assist ABC Radio entities overseas. ABC Water- NPR's new acting chief operating officer, mark International will initially market 11 Ron Bornstein, who was appointed two Charter Broadcasting President John Bay- ABC Radio programs, including The King weeks ago after NPR President Frank Man - Biscuit Flour Hour, American Top Country liss says now that its KIOI(FM) San Francisco 40, kiewicz announced he was stepping down and New News. has been bought by New York based Price Countdown, Musical! Music as president and chief executive officer The sales director is Su- Communications for $12.25 million (see unit's international (BROADCASTING, April 25). Bornstein, direc- zanne Barron, a former contracts adminis- "Changing Hands," page 78) (the last tor of the telecommunications division of for in Los Charter radio property to be sold), he will trator AMC Video Enterprises An- the University of Wisconsin and general geles. soon leave the company to build his own manager of its WHA -AM -TV Madison, Wis., "We're forging into new territory with the group of stations. Bayliss told BROADCASTING will assume Mankiewicz's day -to -day man- new division," said Mat Tombers, advertis- that he, along with some investment bank- agerial duties on an interim basis (for six ing manager for Watermark/ ing firms, is eyeing different radio properties and publicity and should announce a purchase within the next 90 days. Bayliss currently owns KSMA(AM)- KSNI(FM) Santa Maria, Calif. WINZ cleared

The FCC Mass Media Bureau last week rejected a complaint by Florida Power and Light Co. that WINZ(AM) Miami had violated the fairness doctrine and personal attack rule in airing announcements and editorials opposing a rate increase that FPL was seeking last year (BROADCASTING, April 25). WINZ had agreed that the proposed rate increase was a controversial issue of public importance, but it also had contended it had provided "more than a reasonable opportunity for the presentation of significant viewpoints." WINZ noted that while it had run 330 75- second editorials opposing the rate increase. it had also run, free of charge, 198 90- second spots written by FPL that argued for the increase. In a letter to FPL last week, the bureau Ten years later. Ed Dorsey, news director for Group W's WIND(AM) Chicago, and former Saigon said it didn't "appear" that FPL had satisfied bureau chief for Group W stations during the Vietnam war, returned to Vietnam on the 10th its burden of showing that contrary view- anniversary of the U.S. military withdrawal. The result was a five -part news series, Vietnam: points weren't broadcast in WINZ'S overall From Saigon to Ho Chi Minh City, aired over Group W's six AM stations. In addition, Dorsey, programing. in conjunction with the World Church Services Organization, helped bring a group of Amer - The bureau also said it wasn't necessary Asian children back with him to the U.S. to determine whether a personal attack had

Broadcasting May 2 1983 41 ABC Radio Enterprises. "We will be actively soliciting outside product for distribution overseas, as well as distributing programs produced by Watermark and other ABC Ra- dio producers." Tombers told BROADCASTING the new division will conduct a direct mail campaign of up to 3,000 pieces next month and will present product at the first international MI- DEM music exposition in Cannes next Janu- ary. Watermark/ABC also announced last week a scheduled May 14 start for New Mu- sic News, its recently announced one -hour weekly series targeted at the new music" audience. The cash -sold program, hosted by Linda McInnes and Richard Blade, Los Angeles -area air personalities, has cleared in San Diego, Philadelphia, Miami and a number of smaller markets. International versions have been sold in Thailand and Ita- ly.

In the marketplace CBS anniversary. CBS's RadioRadio young adult network celebrated its first anniversary with a party last Monday (April 25) at New York's Tavern on the Green. Many of the network's A newly formed Los Angeles radio produc- 73 advertisers attended along with RadioRadio executives including: (front row, l -r): Fran tion /syndication company, Mealticket Ent.. Stern, assistant news director, and Simona McCray, director of sales. Back row: Larry Cooper, has announced the availability of four four - news director, and Robert Kipperman, vice president and general manager. Kipperman told minute features, with three additional series attendees that the network will air 100 hours of long -form music programing during 1983, in development. Initial offerings from Meal - principally Top JO USA, a three -hour weekly countdown program set to debut July 8 and ticket, a partnership of Los Angeles busi- hosted by one -time Los Angeles radio personality M. G. Kelly. nessman Joe Lipnicki and former air personality Larry Boxer, include: The Jim Hall Automotive Report, co- hosted by automotive views with female country music entertain- barter basis, beginning this summer. magazine editor Jim Hall and KIGQ(FM) Los ers conducted by Nashville producer Gayle Among the programs in development are Angeles air personality Bruce Chandler; Oth- Hill, and The World of Opera, interviews with a psyçhology show directed at teen -agers er Things, a humorous look at the news fea- opera personalities hosted by KFAC -AM -FM and young adults, and a pet care series. For turing radio journalist Ron Dungee; Woman Los Angeles programer Carl Princi. Each information: Mealticket, 2049 Century Park to Woman. Country, highlighted by inter- program is offered on a market exclusive West, Suite 1200, Los Angeles, 90067. O A one -hour program each weeknight featuring full -length "vintage" radio programs is For radio programming professionals.. scheduled to debut on approximately 200 Comprehensive information on over 2500 radio pro- stations today (May 2). Distributed on a bar- grams and services. Up to 25 different facts about each tered basis by the Grosse Pointe Park, listing. Over 200 information-packed pages to help you Mich. -based Golden Age of Radio Theater, every day. Three different indexes for easy reference: the programs will contain 10 minutes of Title Index, Main Category Index, Subject Category Index. commercial time, five national, five for local plus "The Sources" section which is a handy listing of sales. The Golden Age of Radio Theater - Syndicators, Networks, and Producers, complete with plans to present original full -length broad- addresses, phone numbers, personnel, and properties. casts of Fibber McGee and Molly, The Life of THE A free update is included in the subscription price 6 Riley, The Great Gildersleeve and Abbott and p months after publication. Costello, according to company president 1111 THE RADIO PROGRAMS SOURCE BOOK'" is a publica- Robert Bowen. Host of the program is Victor tion of the Broadcast Information Bureau, Inc., serving Ives, former programing executive for Gold- I'IIOGRAMS the broadcast industry for over en West Broadcasters' stations in Detroit, 30 years! Only $59.95 per San Francisco and Portland, Ore. SOURCE copy, plus $3.00 Postage & O Handling (Add Tax Where The Weedeck Radio Network, a Hollywood - Applicable) Allow 3 Weeks based producer /syndicator, is offering a BOOK' for Delivery, Overseas one -hour advertiser -supported radio spe- Second Edition Charges Extra cial, Willie Nelson: Superstar!, free to stations on a market -exclusive basis beginning 14. Broadcast Information Bureau, Inc. May The special, which includes inter- 100 Lafayette Drive Syosset, NY 11791 views with Nelson and other country music (5161496-3355 Telex: 6852011 performers, contains four minutes of national spots and allocates four minutes for sale Enclosed find check in the amount of by local stations. First refusal for the pro- for copy(ies) of THE RADIO PROGRAMS SOURCE BOOK" or Charge to Visa or gram will be offered to subscribers to Wee - Mastercard, Card # Expiration Date Bill me. dock's Country Report and Country Report Countdown. Name NBC's Source Network will air Address the rock group Roxy Music's concert live from New City State Zip York in Radio City Music Hall May 26. Other upcoming live Source concert programing Firm Phone includes Flock of Seagulls June 2 and Greg Signature Kihn Band July 4. All broadcasts are produced by Starfleet Blair.

Broadcasting May 2 1983 A7 COnGRATULATIOnS TO ART CARLSON SENIOR VICE PRESIDENT IN CHARGE OF RADIO ON YOUR 25TH ANNIVERSARY WITH SUSQUEHANNA BROADCASTING CO. The members of the Susquehanna Radio Management Committee are proud to take this opportunity to express our appreciation for your Friendship, dedication and service. Your leadership and guidance have been an inspiration to us all. We look forward with pleasure to our continued association in the management of the Radio Division of Susquehanna Broadcasting Co.

P 0 to

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The busy MIP -TV marketplace

More countries and more media the exhibit floor was up about 10% over that Mexico's largest network and an exhibitor at outlets on hand in Cannes. though of last year, according to John Nathan, of previous MIP -TV conventions, had no for- economic pinch is felt by some Perard Associates, New York. Nathan, who mal presence nor did the major stations of for years has been the U.S. representative of Argentina. Broadcasters from Colombia, Television program buyers, producers and MIP -TV, handed over that responsibility at where the state licenses 60 companies to distributors from all over the world gathered the end of the conference to the National program two commercial networks, attend- in the Mediterranean village of Cannes, Video Clearinghouse of Syosset, N.Y., ed in smaller numbers because of license France, last week for the 19th annual which is headed by Harvey Seslowsky. renewals of stations at home. Marche International des Programmes First-time American exhibitors this year Economic problems and the rising cost of (MIP -TV). For six days, from Friday, April included Orion Pictures International Inc., MIP-TV also caused a number of exhibitors 22, through Thursday, April 28, the which exhibited under another company to economize this year. The networks of 100,000 -square foot exhibition hall of the name in previous years; Cascom Inc., Nash- Germany consolidated their exhibit into one newly opened Palais des Congres buzzed ville, Tenn.; American National Enterprises, large information and screening center while with almost constant activity, as buyers and Salt Lake City; Reelways Inc., New York; the Flemish TV system chose to participate sellers and producers from 110 countries CBN Network Syndication, Norfolk, Va.; without a booth. conducted business. International co -pro- Fairhill Entertainment, Hollywood, Calif.; Despite continued economic recession in ductions -made more and more attractive American Artists Inc., Coral Springs, Fla., many countries, syndicators appeared to by increasing demand for programing and and Telefeatures Corp., New York. find this year's MIP -TV generally a stronger the escalating costs of producing it -were Noticeably absent from the exhibit hall, market than that of last year. Increased corn - the convention's dominant theme. although not entirely from the convention petition in many countries, according to pro- A total of 5,049 delegates attended this itself, was Columbia Pictures Television. gramers, has created a greater demand for year's MIP -TV, an increase of about 20% Brian McGrath, senior vice president, Co- product. In Great Britain, where the growth over last year's attendance of 4,308 dele- lumbia Pictures International, said the com- of home video contributed to a 7% drop in gates from 107 countries. The number of pany has found MIP -TV to be an inefficient TV viewing between the latter half of 1981 production/distribution companies attending marketplace since the annual Los Angeles and the latter half of 1982, broadcasters face was up from 834 last year to 981, while the screenings of network fall programs take the advent of cable TV within the next few number of broadcasting companies repre- place after the convention instead of a month years. In France, a fourth network is being sented grew from 293 to 333. Represented or two before, as once was the case. Colum- planned as well as cable TV, and in Brazil, a for the first time this year were programers bia's moves triggered discussion among ma- fourth network, TV Manchete, is scheduled from the People's Republic of China, Indo- jor U.S. producers about the possibility of to go on the air this spring. nesia and the African countries of Nambia, moving MIP-TV to another date (see page Satellite broadcasting in Europe currently Nigeria, Sierra Leone and Zimbabwe. Orga- 50). in the planning stages is expected not only to nizations attending for the first time included Despite increased attendance overall, the complicate political relationships but also to China Film Export, Tele Zaire, Somalia presence of Latin American buyers and sell- add new programers to marketplaces which Television and the Vietnam Radio-TV Com- ers declined this year, primarily because of only in the last few years have seen competi- mittee. economic problems that have led to currency tion develop between long- established gov- Attendance by American companies on devaluation in several countries. Televisa, ernment -run channels and newer indepen-

Broadcasting May 2 1983 44 THE EXIlIAS OF SUPERIOR PHOTOGßAPHY What makes a winner among shot... It takes that kind of effort" television photographers? Gary Stafford believes, "You It all depends on the pho- have to be not afraid to be on the tographer. fringe...You have to try different The winning way is different things, sometimes do something for each of the three news photog- really bizarre. That's the only way raphers at KPNX-TV in Phoenix to be creative -to try new things, who were judged by their inde- even at the risk of being wrong." pendent professional peers to be Extra time... extra effort... the year's Best of Gannett. extra creativity... all are clues to To Bill Timmer, "The basic how talents like Emmett, Timmer rule is simple. If you're going to and Stafford consistently provide do a good job, it takes a little more superior news photography that time. Most photographers here distinguishes KPNX-TV and all help produce their pieces and do Gannett television stations. a lot more than turn on a camera." Chuck Emmert says, "It takes an extra effort to produce quality. The guy who willing to get sweaty to get the story, who will- GANVETT ing to ruin a pair of pants climb- A WORLD OF DIFFERENT VOICES ing a mountain to get that last WHERE FREEDOM SPEAKS

Gannett Television Stations KPNX -TV KBTV WXIA -TV WPTA -TV WLKY -TV W1CN -TV KOCO -TV Phoenix Denver Atlanta Fort Wayne Louisville Minneapolis-St. Paul Oklahoma City Scenes around the Palais dent outlets. Although traffic on the first day of MIP - TV was extremely slow, it picked up dra- matically the second day, according to many syndicators, and held steady through Wednesday, the convention's second to last day. Although the pace in many booths appeared frenetic at times, the larger exhibitor area of the new Palais, to which MIP -TV moved this year, resulted in a less crowded and far more comfortable marketplace. The new Palais, which offers nearly twice the exhibit space on a single floor as did the older Palais des Festivals on four floors, lent an air of newness to this year's MIP -TV despite initial confusion over a seemingly end- Lorimar Television less row of screening rooms. "MIP -TV's new location was a morale booster for all of us," said Michael Solomon, president, Tele- pictures Corp. "There's a feeling of newness and the atmosphere is more relaxed than ever before." Next year's MIP -TV is scheduled for April 27 to May 3, according to MIP -TV organizer Bernard Chevry, who between now and then will convene four other international marketplaces, including VIDCOM, a gathering of videocassette and cable programers that is expected to draw over 12,000 delegates to Cannes from Oct. 3 -7. VID- COM will include video games and home ZDF, the German network computer programing for the first time and will fill both the new and old Palaises. MIDEM, a marketplace for record manufacturers and music publishers held in Mi- lan, Italy, each January, will feature radio program syndicators for the first time in 1984. According to Charles Gelini, international sales manager for National Video Clearinghouse, a number of U.S. syndicators including ABC -owned Watermark Inc. and Schulke Radio Productions have expressed interest in attending MIDEM. From November 7 -10, Chewy will convene his first internátional television program marketplace on American soil, the American MIP (AMIP) which is to be held at the Fontainebleau Hilton hotel in Miami Beach, Fla. To date 75 exhibiting companies have been signed. Global Video, Paramount's Bruce Gordon (I) and Peter Carey and "Winds of War" an Orlan- do, Fla. -based company that specializes in adapting videotaped programing to the technical standards of countries to which they have been sold, is among more recent additions to the list of AMIP exhibitors. Others include TV Globo, Brazil's largest network; Castel Productions of Israel, and D.L. Taffner Ltd. of New York.

CBS leads parade of news shows gaining attention in Cannes

MIP -TV is primarily a marketplace for programs that have had previous runs in their original country, but each year new programs in a variety of categories surface. This year's new offerings include a one -hour special from CBS on how close the world has come to fulfilling the predictions made in George Orwell's novel "1984." They also include a new children's series, which will be tied to a multimillion -dollar marketing campaign for health foods and wholesome products. CBS special correspondent Walter Cron - Visitors at the CBS Broadcast International booth kite will narrate the newly -announced spe-

Broadcasting May 2 1983 46 A TRADITION OF NEWS

THE EVENING NEWS ASSOCIATION encourages its print and broadcast journalists to pursue the news regardless of where it may lead. That has been a standard for 110 years to the reporters who serve a public's right to know.

THE JAMES E. SCRIPPS AWARD Fred Girard The Detroit News

Ahealth care scandal of enormous proportions in Michigan was reported by The Detroit News over a nine -day span in 1982. Autopsy and toxicology reports were painstakingly cross -checked against Medicaid records where 178 deaths had occurred over a two -year period. In those cases, there were 59,575 prescriptions, 10,375 doctors' examinations and 5, 532 injections of potent drugs. State Medicaid regulations were subsequently changed and a new body of rules has been proposed to prevent fraud and abuse. For his outstanding efforts, staff writer Fred Girard was awarded $5, 000 and the James E. Scripps Grand Prize, an honor in the name of ENA's founder.

THE EVENING NEWS ASSOCIATION

Newspaper Division

The Detroit News The Desert Sun The Daily News Detroit, Michigan Palm Springs, California Indio, California

Tunes Graphics, Inc. The Vineland Times Journal Milloille Daily New Jersey

Broadcast Division

WDVM -TV KTVY KOLD -TV Washington, D.C. Oklahoma Ciljt Okla. Tucson, Arizona

WALA -TV K VUE -TV WWJ -WJOI Mobile, Alabama Austin, Texas Detroit, Michigan It takes a very tough means you no longer have tape to withstand edit after to worry about problems edit through today's VTR like stiction. equipment and still deliver a In fact, during computer crisp, clean playback image. editing, 3M lab tests have And tough is exactly what shown 480 is capable of new Scotch® 480 one -inch delivering over 1,000 edits video tape is. from the same preroll point, A special coating with no significant reduction formulation on Scotch 480 in playback quality.

"Scotch" is a registered trademark of 3M. © 3M.1983. And in today's tough video manufacturers put together. production environment, For a free brochure on that kind of durability can new Scotch 480 call 1-800- mean a lot. 328 -1684 (1-800-792-1072 in Minnesota). And find out Scotch 480 is further more about the tape that's proof of why 3M is the leader as tough as today's editing in professional use video equipment. tape. And why we sell more one -inch tape for professional Magnetic Audio /Video use than all other Products Division /3M. 3M dial, 1984 Revisited, which is likely to air on president of Metromedia Broadcasting and Gershman, president MGM/UA Television, CBS -TV some time in June. International Production." Metromedia will have the ex- and they made no formal statement to sale of the program which was produced on clusive right to distribute the movie in the Chevry. Although Gershman said he would location in cities around the world has not U.S. It will share distribution rights with welcome a move to Los Angeles for a later yet begun, according to Joe DiCerto, direc- Television South in all other countries. date for MIP, other MPEA members said tor of communications for CBS Internation- While the movie is likely to be released as a either move would conflict with crucial al. feature film in Europe, a method of distribu- events in May, such as network program an- Coast To Coast, another program unveiled tion has not yet been decided upon for the nouncements, the Los Angeles screenings by CBS International at MIP, will compile, U.S., according to Marsen, although a pre- and network affiliate meetings. in a weekly half hour, the best of 2 On The mier on either broadcast or cable TV is like- Asked about a potential move to Los An- Town, a prime time access program produced ly. The role of Lech Walesa has not yet been geles, Chevry said it would be " impossi- at CBS owned and operated stations in New cast and a producer has not yet been chosen. ble." MIP is an international marketplace York and Los Angeles. "There is consider- The title of the movie will be "Squaring the designed to serve the needs of program buy- able demand in overseas markets for news of Circle." ers from all over the world, he said. Smaller Hollywood and New York," said DiCerto. The Spanish version of PM Magazine will companies would find it impossible to travel Coast To Coast will be designed to serve result from a co- venture between Group W to Los Angeles, he said. international markets and will feature a Productions and TV Espagnola, a major Smaller syndicators from both the U.S. wrap -around that can be produced by CBS broadcasting company in Spain. TV Espag- and Europe appeared to find the idea of mov- or replaced by one produced locally. nola will adopt the PM Magazine format and ing MIP to Los Angeles appalling. "The ma- A third new offering from CBS, Faces of provide Group W with program modules jors can boycott MIP if they want to," said Culture, is still on the drawing board but was produced in Spanish for use in the U.S. the president of a large U.S. syndicator. "We unveiled at MIP for reaction from interna- will keep coming to Cannes and MIP will go tional programers. The 26 -part series of on without them." half -hour documentaries is being described If not a Los Angeles MIP then what about as an effort that would involve production of a merger between MIP and the annual high quality on par with that of National What to do NATPE International convention? Chevry Geographic specials. about MIP met with NATPE International President DiCerto denied rumors that CBS is active- Stan Marinoff last Tuesday (April 26) in ly pursuing development of a Spanish-lan- Timing of convention is causing Cannes, and although Marinoff said the guage network for low -power television in major concern to U.S. production question of a merger was never raised, the the U.S. and elsewhere. CBS International companies and their overseas NATPE board of directors planned to discuss "is too new an organization," and is "in- customers, as networks choose the idea at a meeting in about two weeks. volved in too many other projects to become fall programing at later times NATPE is concerned about Chevry's Ameri- involved so soon in such a major undertak- can MIP and the impact it could have on ing." he said. Can MIP -TV, a convention that for the past attendance at NATPE, said Marinoff. "We 20 years has been attracting program pro- [the NATPE board] are going to be doing a Production co- ventures between ducers and buyers from all over the world to lot of talking and we plan to watch what different countries emerges Cannes, France, move to Los Angeles? Or in happens at AMIP very carefully." from MIP as way for companies the alternative, can MIP, in order to accom- Chevry himself said it is impossible that to share production costs and modate the tendency of the three major U.S. NATPE and MIP would ever hold a joint expertise plus producing networks to choose their fall programs later convention. "The NATPE leadership," he programs appealing to audiences and later each year, switch places with the said the day after his meeting with Marinoff, from many different countries much larger international film festival which "would never consider it." takes place for several weeks in Cannes each A made -for-TV -movie about the rise of the May? solidarity movement in Poland, a Spanish Those questions formed an undercurrent version of PM Magazine and a made -for -TV of conversation at last week's MIP, as the Ted Bates breaks remake of the movie, "Goodbye, Mr. largest U.S. producers sought to deal with Chips," are among the co- ventures in pro- some of their important international cus- out fall schedule gram production that resulted from last tomers who are unable to commit to new week's MIP -TV convention. A dominant programs until they are sure the shows will Agency's annual examination topic of conversation among delegates this actually go into production. In some cases, of prime time lineup finds year was production co- ventures which not those customers are waiting until after MIP fewer pilots in works: of last only enable companies to share the upfront and relying on May screenings in Los Ange- year's new entries, 72 °.b will cost of creating new product but also allow les to choose the majors' newest program not be back in September programers from different cultures to com- offerings. bine their expertise to create programs that MIP has had to move to a later date sever- Ted Bates Advertising, New York, has is- will appeal to audiences in many different al times to accommodate later and later pro- sued a report on prime time television net- countries. gram decisions by CBS, ABC and NBC, work program development for the 1983 -84 The movie about solidarity, which will said MIP organizer Bernard Chewy. The season that shows that the number of pilots trace the rise of union leader Lech Walesa convention now ends only days before the has dropped to 73 from 76 in 1982 -83, 83 in and the resulting martial law and political opening of the international film festival, 1981 -82 and 96 in 1980 -81. turmoil in Poland, is a project of Metrome- which is four times larger than MIP and may According to Joel Segal, senior vice presi- dia Producers Corp. and Television South, not be inclined to move its convention dates. dent and director of network television and one of the largest regional broadcasters in At one of several press conferences last radio for Bates, "pilots are costly and net- the United Kingdom's independent televi- week, Chevry said he is sensitive to the con- works are trying to control their expendi- sion system. Tom Stoppard, a leading Brit- cerns of major U.S. producers but finds no tures." He added that networks appear to ish playwright, has been signed to write the consensus among them to move MIP. believe that it "pays to stick with a proved script for the movie which is to be produced Chevry said his organization is canvassing 'middling' property than the unknown new in England for release this fall. MIP delegates to see if MIP needs to be venture." He noted that 72% of the programs Bruce Marsen, vice president for pro- moved. But until he feels there is a consen- scheduled for the first time last fall will not graming and production at Metromedia, sus, he said he will not approach the film return next year. called the co- venture a major step for his festival organizers to ask for a switch. The report shows that NBC has the most company and "the first of its kind since Me- The Motion Picture Export Association, programs in development for next fall, 30, tromedia Producers Corp. was reorganized meeting on Sunday, April 24, agreed there is followed by CBS, 22, and ABC, 21. NBC several months ago under Robert Bennett, no need for a move, according to Larry has 16 comedies and 14 drama series in de-

Broadcasting May 2 1983 50 ABOUT i RUNK DRIV ; G.

;ready know the appalling tougher drunk driving ia:+_. alone. drunk driving, arson, neighborhood sta title ,. arc not the answer. l he ;rorf' sever( crliife of other insurance-related issues, Dr unk driving costs us 800;000 the penalties. the. more rel::c.tant w rite or phone Mary Zavada, Press accidents a year, and 25,000 needless judges and juries suait arc le rr. Ridations Director 1212- 669 -92001. deaths It adds hundreds of millions pose them of to new art at, Tlnèunance Information Institue. dollars the insurance premiums Instead. apprua,.he, i It) William Street we all pay ta..king the probic.n. at its source the 'DO I g New York, NY IOO:tö four readers art increasingly con attitudes of potentrai offenders and l'ive,.o sa.ud nu your Drunk Driving Press Kit. corned Drunk driving has become of society at large DrinkinM bt.t.,re one. of today's most pressing social driving must become a social stigma, probieins. They want to know what instead of a stfciaily at eptabìe form raun. dann they can do to stop this epidemic. of homicide. By keeping your readers That s where you can help. And informed you'll help this change to Adorer,. we can help you. happen faster. t Itl State The property and casualty insur- Our new Drunk Dri' ii; . Press kit ance industry has assembled the facts. contains the information y uu need We've learned which preventive meas- We'd Tike you to have it INSURANCE INFORMATION INSTITUTE ures work. and which, ones don't. And it you need mort fa.t, about A nonprofit action and information center. velopment while CBS has 15 comedies and seven drainas. ABC has nine comedies and A.D. activity. Production is set to begin June 15 in Tunisia on A.D., a 10 -hour mini -series that 12 dramas. is budgeted at an estimated $25 million and will be telecast over NBC -TV during the 1984 -85 "Curiously, ABC, which would appear to season. The co- producers of A.D. are Procter & Gamble and International Film Productions, need as many sitcoms as the competition, King of Prussia, Pa., with IFP's Vincenzo Labella (Jesus of Nazareth and Marco Polo) as has the fewest in development," Segal corn- executive producer. P &G is reported to be contributing about $12 million toward the produc- mented. "CBS, with a big hole in its 9 p.m. tion outlay: IFP, $6 million. Telepictures Corp., New York, is paying $7 million in return for schedule, has twice as many comedies as worldwide syndication rights (except the U.S.). P&G is also allocating about $6 million to dramas in the hopper. NBC, with vacant lots purchase the 10 hours of time on NBC -Nat a cost of about $600,000 per hour. Telepictures' all over the block, has a balanced book of rights cover TV distribution, home video, pay TV, merchandising, book publishing and music half -hour sitcoms and hour-long shows and publishing. The mini- series, subtitled Anno Domini: The Revolution of Love, spans the more of each than either CBS or ABC. period between 33 A.D. and 79 A.D. and covers the rise of Christianity George Jensen, "ABC indicates that most of its pilots, be president of IFR said that more than 300 workers are now constructing sets in Tunisia. He said they comedy or drama, are created for 8 the project will take about a year. IFP will announce the cast within the next few weeks. p. m. for two reasons -that is where the turn- over seems to be greatest, and it is easier to design a show for 8 p.m. and then make it stars and more unknowns to save on budget. el, with Bette Davis, and The Last Ninja. more adult later on.... CBS, like ABC, is Among NBC pilots highlighted by Bates are Comedy pilots singled out by Bates are An- concentrating on 8 p.m., attempting to at- such comedies as Another Jerk, Jennifer other Ball Game; Bliss, with George Kenne- tract the younger viewers." Slept Here, The National Snoop, a spoof of dy; It's Not Easy, starring Bert Convy and The Bates analysis points to a number of the National Enquirer, Night Court and Ken Howard; Just My Luck; Side by Side, pilot programs it considers to be "leading There Goes The Neighborhood, starring Bud- with Charles Durning and Ron Liebman, and lights." They include at CBS such comedies dy Hackett, and such dramas as Bay City Yes, But I'm Married. as After M*A *S *H, a I 3-week commitment; Blues, Boone, Bravo Brigade, The Mammal, Bates concedes that mini- series attract rat- Domestic Life; Empire; Poor Richard, star- The Rousters and The Yellow Rose. ings but says their high costs will reward ring George Hamilton; The Four Seasons; 13 Bates points out that all of ABC's dramas stockholders with minimal profits. The 13th Avenue. and The Navy Project, Scare - are 90 minutes to two hours in length so they agency contends that "the name of the prime crow and Mrs. King and Whiz Kids. can be "played off" as movies. These in- time game is still series and in that depart- Bates observes that NBC is using fewer clude Hotel, based on the Arthur Hailey nov- ment things are not looking too terrific." First -run and off -network TV program offerings NATPE International has issued a list of the 161 first -run programs 32 are in the information category, followed by drama, 31; music, still considered viable to go on the air later this year. This total 18; sports, 13; variety 12; instructional and children, 11 each; game, compares with 167 in 1982, 235 in 1981, and 149 in 1980. 10; documentary, nine; talk, six; docudrama, four, and comedy, NATPE said almost 300 new programs were unveiled at the 1983 three. conference (BROADCASTING, March 28) and a large number already NATPE said 25 off-network series have been released for first -run have been withdrawn or postponed. Of the series still in contention, syndication. The 161 shows follow:

Title No. Episodes- Category Distributor Title No. Episodes- Category Distributor Length Length

Aerobicise ' 1/2-hr strip instruc. Orion Investigator 26 '/z -hrs drama Romano Film Group Afternoon " 1 -hr strip info. Comworld Dateline Yesterday 5 Vihrs docudrama Televisa Int. Al McGuire 261/2-hrs sports D.L. Taffner Dr. William Rader /' -hr strip instruc. Group W America Remembers Ebony /Jet Showcase 13 1 -hr. & 26'/2 - John F. Kennedy " 1 2 -hr doc. On The Air hrs. info. Syndicast America's Video Dee - Ed Keeley Car Man 156 90 -sec. instruc. Intelvideo Prods. Jay 26 ' -hrs music Mizlou TV Empire Inc. 6 1 -hr drama CBC Entpr. American Diary 6 1 -hr doc. Muller Media Felix The Cat 52 ' /ihrs child. TeleFeatures Corp. American Rock 261/2-hrs music On The Air Finders Seekers 1/2-hr strip comedy PolyGram American limes 13 '/ihrs docudrama Media 5 Fridays 65 1 -hr var. Telepictures Animals In The World 2001/2-hrs info. TF -1 Gallup Report ' 3 /wk strip 1 -min. info. PSS Arthur Rubenstein 7 1 -hr music Televisa Int. G.I. Joe 5 '/2 -hrs. mini child. Clabter TV At The Movies 26 'h -hrs info. Tribune Prods. Grand Prix Horse

Austin City Limits ' 261/2-hrs music Multimedia Jumping 12 1 -hr sports TeleFeatures Corp. Backstage 1/2-hr strip info. 20th Century-Fox Great American Baker Street Boys 4 1 -hr drama Fremantle Sports Debates 26 V2 -hrs sports Syndicast Barbara Mandrel! ' 13 1 -hr var. Syndicast Great Hollywood Mys- Battle Of The Beat 26 1/2-hrs music Lexington teries 26 '/ -hrs doc. Romano Film Group Being With John F. Help Wanted 1/2-hr strip info. Group W Kennedy 1 2-hr doc. Golden West He -Man and Masters Blockbusters 1/2-hrs game Firestone Of The Universe ' 65 1/2-hrs child. Group W Body Buddies' 1/2-hr strip instruc. Orion Herself The Elf ' 1 1/2-hr child. ELA Boomerang 175 '/z -hrs child. Four Star Holiday Hints 24 50 -sec. instruc. Bri -Ter Bravisimo 10 1-hr music Oro Prods. Hollywood Scrapbook 26 1/2-hrs info. Four Star BreakAway 1 -hr strip info. Colbert and Orion Imdomitable Teddy

Broken Doll 189 'h -hrs drama Televisa Int. Roosevelt 1 2 -hr doc. Anacapa Prods. California Dreamers '/2 -hr strip var. American Pacifica In The Midnight Carole Shaw Show 1/2-hr strip info. PolyGram Hour 13 90 -min. music Mathis -Gold Catalina Honeymoon 1/2-hr strip game American Pacifica Inspector Gadget ' 65 '/2-hrs child. Lexington Catalins, The 'h -hr strip drama Turner Prgrm. Svcs. It Can Be Done 50 '/2-hrs info. Filmtel Celebrity Gourmet 90 -sec. instruc. Celebrity Gourmet Its Rock & Roll ' 40 ' /ihrs game On The Air Changing limes 26 '/ihrs info. Tele -Color Prods. Jennifer's Journey 1 3 -hr drama Almi TV Charmkins. The 1 'h -hr child. Claster TV Joke's On Us * 26 'h -hrs game Silverbach- Lazarus Ciao Cristina 70 1 -hr drama Radio Caracas TV Jukebox Saturday

Classic Country 182 '/2 -hrs music Genesis Night 1 3 -hr music Fremantle Daps Private Kelly " 26 '/2 -hrs drama I.T.F.

Broadcasting May 2 1983 52 WPIX INC. 11 WPIX PLAZA NEW YORK CITY 10017

April 8, 1983 LEAVITT J. POPE PRESIDENT (212)210 -2600 Mr. Frank Magid Frank Magid Associates, Inc. One Research Center Marion, Iowa 52302

Dear Frank:

You undoubtedly have seen the recent New York Radio Arbitron which carried the good news for WPIX -FM.

It's been my experience that lots of people usually emerge as the authors of success but I wanted to let you know that I really credit our turnaround to you and your organization and wanted to pass along my thanks and appreciation to you.

Now we'll both have to keep it going.

Since

LJP/mpk Leavitt J. Pope How to expand your news coverage without hiring anyone. When you join NI.W.S it's like Plus, NI.W.S adding extra reporters, writers, comes complete with ex- producers, researchers, editors 1141111111011111MW and field crews. tensive support N.I.W.S gives you the resources materials, finished bf an entire news organization promos and bonus au- for less than it might cost you to _\=`/ dience response ele- add an extra crew and it gives you ments. That can take a a lot more. It's the most cost effec- real load off of your pro- tive way to get big stories and im- / motion department -or portant reports on the air without / you -if you don't have one. tying up your local news operation. NI.W.S is the best way to get Most significantly, N.I.W.S is dependa- more reports for your money, better ble. It comes to work everyday, on time, technical quality and complete promo- cn budget, and never takes a vacation or tional materials. goes on strike. And as a N.I.W.S subscriber So if you want a more complete news- you'll be a member of a major station co- cast through expanded coverage, call operative with outstanding news broad - NI.W.S. :asters like WCBS -TV, KABC -TV, WLS -TV, 41111 ASA WCAU-TV, -TV, TV, TV, "="="W ="7 WCVB WXIA WJKW rri.M.IMMIi 161:7 w:FAATV, KCRATV, WrITNH -TV, WTMJ -TV ._/ and many more. NM IMP Every week N.I.W.S delivers a large as- sortment of multi -part series and news Telepictures reports to augment your newscasts. One Dag Hammarskjold Plaza, And because of our high quality pro - New York, NY 10017, (212) 838 -1122, Telex: 645366 3uction techniques you can be assured 291 South La Cienega Blvd., Suite 410, Beverly Hills, CA 90211, that NI.W.S will be consistent with your (213) 657 -8450, TWX: 910- 321 -1038 technical standards. 35 East Wacker Dr., Chicago, IL 60601, (312) 726 -1216 01983 Telepictures Corporaton Title No. Episodes- Category Distributor Title No. Episodes- Category Distributor Length Length

Kidnapped 5 -hr mini drama Turner Prgrm. Svcs. Take My Word For It ' /z -hr strip game Worldvisior Larry King Show' 52 90 -min. talk MCA TV Taking Advantage 52 ' /rhrs info. Paramount Last Sailors, The 3 1 -hr doc, Media Lab TV Talk About Pictures 98 Yrhrs info. Andrews & Assoc LBS Children's The- Taurus Rising 21 1-hr drama Grundy Org ater 20 '/2 -hrs child. Lexington Teen Talk 52 '/2 -hrs talk Four Star LBS Music Network 9 hours per mo. music Lexington Terry Cole Whittaker Lie Detector** 1/2-hr strip info. Sandy Frank Show 1/2-hr strip info. PolyGrarr Lifeguards 13 ' /2-hr var. American Pacifica Thames Originals 125 '/rhrs comedy D.L. Taffner Linehan & Co. '/rhr strip talk King Features That's Funny 1/2-hr strip comedy Orion TV Look Your Best 130 90 -sec. instruc. Bri -Ter That's Life 1/2-hr strip talk Rhodes Lost Daughter 60 1 -hr drama Radio Caracas TV Thematics, The 25 2 -hr info. Viacom Love Connections " 1/2-hr strip game Telepictures Thicke Of The Night 90 -min. strip var. MGM /UA Magic Magic 26 '/2 -hrs var. Filmtel This Is Your Life " 29 1/2-hrs talk Andrews & Assoc. Magic Moments In This Week In Country Sports 2 Yrhrs sports Mizlou TV Music 52 1/2-hrs var. Jim Owens Enter. Marianne Black's Tomorrow's Music To- Shape -Up 1/2-hr strip instruc. Douglas Simon day 26 '/rhrs var. All American N Married Man, A mini -series drama Tribune Enter. Track News Service 365 '/2 -hrs sports Andrews & Assoc. Miller's Court 13 '/rhrs info. Metromedia Turning Point 26 '/rhrs drama Teleworlc Movies Movies Mov- Twisted Roads Of ies 26 '/rhrs info. Samuel Goldwyn Love 207 '/2 -hrs drama Televisa Int. Movietone News 260 6 -9 min. info. 20th Century-Fox Tycoon: Story Of A Music Magazine' 26 '/rhrs music Music Magazine Woman 5 2 -hr mini drama ITC MV3 26 '/rhrs music Acama Films Uz Adibalz An' Fings 13 13-min. instruc. Western -World N Nashville Swing ' 26 'k-hrs music First National Media Video Game Pre- Nature Of Things 62 '/2 -hrs info. CBC Entpr. views 26 '/2 -hrs instruc. Golden West

New Pantomime Quiz 261/2-hrs game Metromedia Walls Of Silence 3 1 -hr mini drama Radio Caracas N Newscope 1/2-hr strip info. Telepictures Wanted By The F.B.I. 26 ' /rhrs docudrama Comworlc Off The Record 26 1/2-hrs music Media 5 War Chronicle 26 '/rhrs doc. Aurora- Genera Olympiad * 24 1/2-hrs sports Katz Sports Waterloo Station 52 1 -hr drama Grundy Org. Olympic Champions 60 1 -min. sports DFS Wednesday Evening Olympic Dreams' 39 ' /rhrs sports Syndicast News 26 1 -hr info. TF -1 Orphan's Tale, An 3 90 -min drama TF -1 Week In Review 52 1 -hr info. Turner Prgrm. Svcs. Other Views, Other Weekly Business Jour- Voices " 20 '/rhrs info. PolyGram nal 26 '/2 -hrs info. Syndicasl Our People 1/2-hr strip info. Behrens We're Dancin' 1/2-hr strip var. MG /Perin /All Am. Pacific Coast High- What's At The Movies 26 ' -hrs info. Syndicast way 26 '/rhrs drama American Pacifica Wheel Of Fortune 1/2-hr strip game King World People Versus ' /rhr strip docudrama Viacom Why Didn't They Ask Pippin 1 2-hr music Four Star Evans 4 -hr mini drama SFM Enter. Playboy 100 2 -hr various Silverbach- Lazarus With Richard Hogue' 1/2-hr strip info. Silverbach- Lazarus Pop 'N Rocker Game " 26 1-hr game MCA TV Woman Called Golda, Popeye 220 5 -min. child. King Features A 4 1 -hr drama Paramount

Portrait Of America 50 1-hr doc. Turner Prgrm. Svcs. Woman To Woman " 1 -hr strip talk Golden West Powerhouse 16 '/2 -hrs drama Teleworld Inc. Zoot's Rooty Toot Toot 13 5 -min child. Western -World TV Prime Of Your Life 26 ' /rhrs info. Lexington Psychic Connection, Off -network series The 39 '/rhrs info. A. Newman Prods. Pursuit Of Victory 13 Yrhrs sports Bandera Entpr. Benson 90 Yrhrs comedy Columbia Quest For Gold '84 50 1-min. sports MCA TV Cannon 124 1-hrs drama Viacom Radioactive TV 26 1/2-hrs music Metromedia Carson Comedy Clas- Razzle Dazzle 26 1/2-hrs game American TV Synd. sics 130 Yrhrs drama Columbia

Rich Also Cry, The 248 '/rhrs drama Televisa Int. Centennial 26 1 -hr mini drama Turner Prgrm. Svcs. Road Test U.S.A. 26 Yrhrs info. Dan Curtis Cimarron Strip 23 1-hrs drama Silverbach- Lazarus Road To Los Angeles Dallas 150 1-hrs drama Lorimar u 20 1 -hr sports MCA TV Diff'rent Strokes 144 1/2-hrs comedy Embassy Rock & Roll Show' 13 1 -hr info. BVE Fall Guy 1 -hr drama 20th Century-Fox RPM " 13 ' /rhrs music All American TV Family 86 1-hrs drama Lexington Runaway Island 14 1-hr drama Grundy Org. Fantasy Island 200'/2 -hrs &130 Salute ' 26 1 -hr var. MCA TV 1 -hrs drama Columbia Sarajevo '84 10 1 -hr sports Lexington Hart To Hart 90 1-hr drama Columbia Seeing Things 19 1-hr drama CBC Enter. How The West Was Seven Dials Mystery 4 hour mini drama SFM Enter. Won 42 1-hrs drama Lexington Showcase Theater 10 2 -hr drama Enter-tel Laugh -In " 130 1/2-hrs comedy Lorimar Smithsonian Discov- Love Boat 150 1-hrs drama Worldvision ery Theater 101 -hr doc. 20th Century-Fox Mannix 130 1-hrs drama Paramount Smuggler 13 ' /rhrs drama Turner Prgrm. Svcs. New Dick Van Dyke 72 ' /rhrs comedy Telepictures

Sons And Daughters 208 '/2 -hrs drama Grundy Org. Our Town 1 2 -hr drama Lexington Sportsview 26 '/rhrs sports Best Film & Video Police Story 95 1-hrs drama Columbia Starcade 23 Yrhrs var. Turner Prgrm. Svcs. Police Woman 91 1-hrs drama Columbia Star Search ' 26 1-hr var. TV Prgrm. Entpr, Quincy, M.E. 125 1-hrs drama MCA TV Starting Out 130 ' /rhrs drama Grundy Org. Red Skelton Comedy Stay Healthy With Dr. Show 130 '/rhrs comedy Group W Heimlich 130 90 -sec instruc. American Video Scruples 6 1-hrs drama Warner Bros. Steppin' Out 24 ' /rhrs music Firestone Prgrm. Switch 66 1-hrs drama MCA TV Superfriends 110 '/a -hrs child. Lexington Taxi 90+ '/rhrs comedy Paramount Survive 26 '/2 -hrs drama Metromedia That's Incredible 165 ' /rhrs info. MCA TV

Broadcasting May 2 1983 56 WESTERN INTERNATIONAL MEDIA CORPORATION

Proudly announces the appointment of

Charles L. Bachrach Formerly of Ogilvy & Mather International

as Senior Vice President Director of Network Negotiations & Programming and President Western International Syndication

SWFINTERNATI NAL

Los Angeles, New York. San Francisco, Phoenix, Chicago. Newport Beach, San Diego, Atlanta 213/659.5711 Ow & Requ1atior __ Last rounds shot on financial interest? pendent stations Ore more profitable than sion affecting independents' competitive pt Proponents repeat arguments in they were in 1970 -CBS said any incentive sitions in their local markets and expandin rulemaking- networks, agencies to warehouse has actually decreased: their coverage beyond those markets." favor repeal; production "Growth in the value of syndicated programs NBC noted that all the increase in rode companies want rules retained has been matched by a proportionate in- pendent stations since 1970 had occurred i crease in the cost of withholding such mate- the UHF band. In fact VHF independent The FCC's proposal to repeal its network rial." decreased from 31 to 30 from 1970 to I98C syndication and financial interest rules re- CBS also said the risk of punishment for If the financial interest and syndication rule ceived another series of reviews last week- warehousing is sobering. "A network con- had been responsible for the general increas this time in reply comments at the commis- templating anticompetitive practices would in the independent audience, NBC said, bot sion. have to consider the substantial nature of VHF and UHF independents should have ex Judging from the comments, not a lot has available government sanctions. Such sanc- perienced similar increases. They did not. been settled. The networks and the govern- tions could range from monetary fines to Citing Nielsen figures for Februarie<- ment agencies commenting are still general- loss of extremely valuable broadcast li- 1966 through 1982, NBC said that the aver ly in favor of outright repeal. (The Depart- censes," CBS pointed out. age VHF independent in the top 20 market ment of Justice, pushing the concept of But even if warehousing were viewed as a attracted an increase in average audienc adopting a "narrow" rule aimed at guarding realistic possibility, no FCC rule would be share in all dayparts from 13.8% in 1966 t against the possibility of warehousing, is the justified, CBS said. "Retention of the rules only 15.0% in 1982. The average indepen apparent exception.) Although a couple oth- still would not be justified because they are dent in the same markets increased its shar er commenters proposed their versions of substantially overinclusive and, thus, im- from 0.5% to 8.8 %. In early fringe, whe compromise, those arguing for retention of pose unnecessary restrictions on the busi- independents say they make their bigger the status quo seem to feel that even permit- ness operations of the networks and costs on marks against affiliate competition, the ave' ting the networks to acquire part interests in the public. Furthermore, because commis- age VHF independent in the top 20 market independently produced programing would sion oversight is a fully effective means of declined in share from 21.7% in 1966 t be pushing matters too far. preventing the feared.effects of warehous- 21.0% in 1982, while the average UHF in CBS said only one "overriding" issue re- ing, the adoption of a narrow substitute rule creased its share from 1.4% to 13.5% mained: whether the rules are necessary to would not be justified," CBS said. Clearly, NBC said, the "ban on broadcai protect independent stations from the possi- NBC contended that program suppliers networks' syndication distribution ha bility that the networks would monopolize had not been able to offer the commission played no part." and withhold off-network, syndicated, any "public interest reason" for continuing ABC said the rules, in shielding program prime time entertainment programing. And, to bar the networks from acquiring interests and producers from competition, were "es as it had said the week before (BROADCAST- in independently produced programing. And sentially" anticompetitive. It also said th ING, April 25), the possibility would not ma- it said allegations that the networks would rules impeded competition between tre terialize. Moreover, the networks would warehouse programing without the rules television and emerging pay- television tech have neither the incentive nor the opportuni- were based on a "fantasy" scenario. 'The nologies and stifled competition in the sup ty to discriminate against independents, opponents of repeal paint an alarming sce- ply of programs for the new video services CBS said. nario," said NBC. "But it is a false alarm. By interfering with "efficient risk sharing CBS seemed to feel the alleged "focus" on The scenario could never come to pass in the arrangements between the networks and pro warehousing boded well for its interests. real world. Its underlying assumptions run gram producers, the rules also diminish pro "Even if the warehousing theory were em- counter to any known experience, to sound gram quality and program diversity, AB( braced in its entirety, it could not justify re- economic analysis, and to simple common said. "The argument for retaining the rule strictions on the ability of the conventional sense," NBC said. boils down to the so- called warehousin. networks to acquire a financial interest in NBC also was at pains to dispute the con- concern-i.e., the possibility that off -net any programing, including recent off-net- tention that the improvement in independent work programs would not continue to b work series," CBS said. "Nor would it sup- station fortunes can be attributed to the fi- available to independent stations on a non port any bar on network entry into foreign nancial interest and syndication rules. discriminatory basis," ABC said. "Whil syndication of any type of programing, or on To begin with, it said, independent rev- ABC believes that this is not a real concern network participation in the domestic syndi- enue did not begin its major increase until clearly it can be addressed directly and with cation of older off-network programing," it the rules had been in effect for five years. In out continuing the negative effects of th said. "This focus on a new and narrow issue 1970 -75 independent revenue rose a total of existing rules. ABC has made a public corn is extremely significant because the 'ware- 63 %, in the next five years 170 %. It rose mitment to the commission that if the rule housing' rationale supports only one facet of 46% in 1976 alone. are repealed, it will not engage in warehous the absolute bar on network entry into syndi- "The upsurge in independent stations' ing, and it has invited the commission t cation, and, even if wholly accepted, could revenues that began in 1976 was hardly due regulate against warehousing by an appro justify, at most, only a narrow rule." to a regulation adopted in 1970," NBC said. priate general policy statement." According to CBS, the record in this pro- "Instead, it is attributable to (a) general im- ABC also "respectfully" opposed Com ceeding is "quite clear that the networks are provement in the latter 1970's in the econo- missioner James Quello's compromise pro neither likely to achieve a monopoly posi- my generally and in television advertising in posal -which would permit the networks t( tion in syndication nor likely to profit from particular, especially national spot and local bargain for a percentage of the syndicatioi any attempt to withhold programs acquired advertising, which together constitute the interests, increasing that percentage as tht at substantial cost." source of independent station revenues; (b) viewing audience is increasingly fractional While opponents have charged that the the reduction of the `UHF handicap' pre- ized. "Once adequate protection agains networks have more incentive to warehouse viously suffered by many UHF indepen- warehousing is decided upon, there is nc now than they did before the rules -the syn- dents; (c) a general lessening in the bias that reason for this commission to interfere wits dication market, estimated to generate rev- many large advertisers had against indepen- the bargaining between program supplier enues of $800 million a year now, is far more dents as recently as the mid- 1970's; and (d) and networks," ABC said. lucrative than it was 10 years ago, and inde- various regulatory actions by the commis- The ABC Television Affiliates Associ

Broadcasting May 2 1983 sa ation said it would oppose repeal if it thought ognize Justice's concerns and would thus not the networks would warehouse without the object to such an approach should the De- rules. "If the more than 150 members of the partment of Justice certify to the commission association who are now allowed to carry that it is unable to enforce the antitrust off-network programing in the access period laws." felt for a moment that repeal of the rules The Department of Justice said, contrary would cause the networks to warehouse off- to the network position, that the cost the network programing, they would be out- rules place on society didn't "appear" to be raged at the prospect of repeal of the rules," large. The rules, Justice said, appeared to it said. impose only a "small" inefficiency on the "To the extent competition and diversity networks' ability to share programing risk. It presently exist in the television programing also said the networks had not demonstrated marketplace, the prime time access rule - that they are placed at a "significant" not the syndication and financial interest disadvantage in acquiring programing be- rules -is responsible," the ABC affiliates cause of the rules. At the same time, howev- said. "The association's opposition to the er, taking issue with rule defenders, it said rules is premised on the belief that so long as the rules didn't promote competition or di- PTAR continues in effect, the commission's versity in the program production market. overall public policy objective (and that of Unlike the networks, Justice argued that both network -affiliated and independent TV network monopsony power wasn't a neces- stations) of assuring competition and diver- sary prerequisite to the networks' gaining sity in the production, distribution and exhi- control of enough programing to make ware- bition of television programing will be housing a profitable strategy. "Although it achieved." appears to be relatively small, there is some The Federal Trade Commission staff ar- risk of network anticompetitive conduct in gued there was no "demonstrable" need for the absence of any rule," Justice said. As a either rule. "The case for retaining the syndi- result, Justice said the FCC should eliminate cation and financial interest rule has yet to be the rules but replace them with what it called established. Despite assertions to the con- a "narrow forced -sale rule" that would bar trary, there is no persuasive evidence to es- the networks from syndication or exercising tablish that in the absence of the rule, net- any control over the syndication of off-networks would be able to limit the supply of work prime time series that have completed off- network programs. Similarly, there is their network runs. neither empirical nor theoretical support for Under the proposed rule, the networks contentions that the networks could exercise would be able to obtain financial interests market power over the purchase of programs and syndication rights in programs during or sale of advertising to the detriment of their network runs. But, the rule would force independent stations. Moreover, there are the networks to sell the syndication rights costs to continuing the rule. Thus, based within a specific amount of time after the upon our analysis of these competitive and network run ended. After those rights were economic considerations, repeal of the rule sold, the networks would only share in the would be the preferred course of action." profits coming from syndication. "Such a The Department of Commerce argued that rule will fully protect the public interest in there was no "compelling" evidence that the maintaining competitive syndication and networks would act as monopsonists (single broadcasting markets while insuring effi- buyers) over programing without the rules. ciency in the program production market," It also said the contention that the networks Justice said. would withhold syndicated programing to Storer Communications Inc. also thought harm the independents had been based on that a slight potential for warehousing would "unfounded assumptions." exist in the absence of all rules and suggest- "While it is hypothetically possible that ed a "narrow" rule. Under the Storer propos- the networks could engage in the alleged al, networks could acquire syndication warehousing strategies, the probability of rights but would have to exercise them with- such activity is extremely small," Com- in a specific time or they would revert to the merce said. "In addition, if warehousing did original owner. "We suggest three years

occur, it would not develop except over an from the first network exhibition as an ap- 11161 M \:iNll' extended period of time (eight to 10 years) propriate time frame because it is consistent I.r.l HMV 1. 17411, and any resulting market distortions would with normal market practice, i.e.: it takes Be sure not be irreparable; the commission would approximately three years to develop a pro- to ask your have ample and sufficient opportunity to gram series inventory large enough to syndi- Telepictures reimpose any needed, 'target efficient' re- cate, and most syndication does not in fact strictions," it said. commence within that period," Storer said. representative "Additionally, sufficient remedies against Westinghouse Broadcasting and Cable about our the exercise of undue market power and anti- Inc. again urged that networks be prohibited unique first -run strip competitive behavior reside with the Depart- from syndicating programing but be permit- Insurance Policy. ment of Justice and private antitrust litigants ted to obtain financial interests as "limited" exercising their rights under existing anti- partners. trust law. "Under the approach, the network would "We recognize that the Department of Jus- be permitted to acquire a passive right to Telepictur,.,,es tice has stated that it believes it would en- participate in whatever revenues might be counter difficulties enforcing the antitrust derived from syndication. However, it 475 Park Avenue South, New York, laws against anticompetitive behavior stem- would be restricted from functioning as the NY 10016 (212) 666.9700 Telex:645366 ming from parallel practices, and it therefore 'general partner' or exercising any direction 291 South La Cienega Blvd., Suite 410, has suggested the adoption of a narrowly or control over the business of syndication," Beverly Hills, CA 90211 (213) 657 -8450 focused rule targeting potential warehouse Westinghouse said. TWX: 910 -321 -1038 activities. While we do not believe such a "The function of the syndication restric- 35 East Wacker Drive, Chicago, IL 60614 narrowly focused rule is necessary, we rec- tion as a corollary to the prime time access (312) 726 -1216

Broadcasting May 2 1983 59 01983 Telepictures Corporation independents from bidding for off -network Not so supportive. According to figures released by the Public Broadcasting Service last programing. week, corporation and foundation underwriting for the last three quarters ending in March, The networks, it said, could also restrict was down $12.7 million from the same period a year ago. The underwriting total for three an independent station's programing flexi- quarters this year is $106.7 million, a 10.7% drop from $119.4 million a year ago. PBS officials biliN by imposing restrictions as to when a cite the decrease as one more indication that corporations and foundations cannot offset syndicated program could be scheduled. reductions in federal support for public TV.." PBS continues, however, to report record ratings, "Additionally, the network could withhold with March showing its highest numbers ever: a full -day cumulative rating of 52.9% and a several commercial minutes from a syndi- 30.8% cumulative rating for prime time. cated program, selling that time to national advertisers and thus restricting the amount of advertising time available to the local inde- rule must also be taken into account," said dent TV stations in particular. "Should the pendent station." Westinghouse. "The commission did not en- networks be freed to re -enter the syndication The act the access rule only to have the networks market, or obtain any financial interest al- networks also could restrict supply in a number ways, said. They could reoccupy the access period via a different lowing a measure of control over off -net- of INTV refuse means of program distribution, yet this is work programing, they would have both the to syndicate a program altogether, perhaps holding it for their own use on a what a repeal of the syndication rule may ability and a near-irresistible incentive to re- cable lead to insofar as the distribution of first -run duce the number of syndicators, to limit the network. Or a network could strip a program programing is concerned." competitive strength of independent stations during the daytime after removing it from its Cox Communications Inc: said it thought and to induce programs producers to cede prime time schedule, thus being able to the rules should be retained. But if a corn- syndication rights and financial interests in claim that syndication would violate promise must be made, it said it wouldn't their programs. The risk of grievious and an exclusivity agreement. mere oppose one along the general lines of Wes- practically irreparable harm from such net- "A commission 'policy statement' precluding warehousing tinghouse-that is, one that permitted network behavior is greater than any alleged would be wholly in- adequate, inasmuch as works to acquire only noncontrolling finan- benefits that might be achieved by the rule's it would reach only cial interests in programs and revenues from repeal," CPD said. one of the many techniques that the networks their distribution and syndication. "Net- CPD also said that alternatives to com- could use to undermine independent television stations and thus increase works, however, must continue to be prohib- plete repeal-such as various compromise their own ratings and revenues. ited from engaging in the business of syndi- proposals that have arisen-suffered from Instead, the commission must insure that the networks cation, either directly or through the one shortcoming or another. Even if net- are prevented acquisition of an interest in program syndi- works were limited to financial interests, for from gaining any measure of control over cation," Cox said. example, that would create the risk that the any facet of the market for off- network syndicated Capital Cities Communications Inc., li- networks would be able to control off-net- programing -an insurance that with censee of six TV's, all of them affiliates, said work syndication, CPD said. "A financial the rule provides today, little or no cost to the networks the it could see merit in arguments on each side interest gives the network a rationale for fre- or American it said. of the question. It suggested that the net- quent discussions with those responsible for public," works be permitted to acquire "limited" fi- day -to -day syndication decisions that are not Paramount Pictures Corp. said the FCC nancial interests in individual programs, but probably anticompetitive," it said. should not be misled by the networks' "emp- be barred from the syndication market. If "The retention of the existing rule in its ty" promises that they won't warehouse all necessary, the commission could request entirety is unquestionably the most reason- of their off- network programs. "Paramount comment on how large that interest should able action which the commission could take agrees that such behavior would be unlikely, be. "Obviously, it must be high enough to on the basis of the record before it. The but only because it would be unnecessary to provide the networks with a return sufficient existing rule is a relatively simple structural achieve the networks' anticompetitive pur- to encourage them to increase their invest- measure that successfully deters undesirable poses. The critical question is when off-net- ment, which suggests a figure of at least exercises of market power by the networks. work programing would be made available, 20%. At the same time, the producer must Because it is directed at structure rather than in what quantity and at what price. The num- retain enough of the profit to insure that syn- conduct, it has very low enforcement and ber of series amenable to successful syndica- dication decisions are designed to maximize compliance costs," CPD said. tion is relatively small. The commission can the syndication profits and not to damage the The Association of Independent Televi- expect that after repeal the networks would independents. Moreover, the networks' sion Stations Inc. said the rules, in large exercise their control of syndication both to share should not be so large that the producer part, were responsible for the growth of in- minimize competition to themselves and does not receive funds it requires to create dependent stations. their affiliates, and to maximize syndication and pursue new ideas. These factors suggest The "unfettered availability" of recent off- revenues. Such a strategy would involve de- that the networks' share should not exceed network syndicated programing under the lays in the release of programs (and not nec- 40%." rules had been a "key element" in "this bene- essarily all programs), not outright denial of The Committee for Prudent Deregulation ficial increase in free television outlets and, programing. This strategy would have the argued for retention of both rules, which it consequently, in the diversity of television added advantage of making commission said had proved to be a "low cost" method of program choices available to the American oversight and antitrust enforcement virtually promoting diversity and localism. people," INTV said. impossible. But the end result would be the Although CPD said there "is debate" over "The rule has fostered the growth and via- same-direct injury to independent televi- whether the rules have satisfactorily reduced bility of independent stations by making the sion stations and the public they serve." network domination of the television pro- most popular and recently syndicated pro- The Association of National Advertisers gram supply market, the rules have had a graming available to independents on a more said it continued to support retention of the "positive impact" on the off-network syndi- fair and equitable basis, through indepen- rules. A narrow rule aimed at preventing cated program market, CPD said. "The in- dent program syndicators who have a clear warehousing wouldn't do, it said, since the crease in the number of independent televi- and unambiguous economic interest in the networks could deny independents "timely" sion stations in large part is due to the newly success of independent stations," INTV access to, or "effective scheduling" of, off - unfettered availability of the most popular said. network programing in several ways. For off-network syndicated programing," CPD "Absent the rule, the networks would example, ANA said, the networks could said. "These stations, and this programing, have the opportunity to weaken the indepen- give their O &O's and affiliates the first op- have given consumers attractive additional dents and thus recoup the audience shares portunity, or preferential treatment, to ac- viewing options, thus somewhat restraining lost to independents, by restricting the time- quire that programing; they could impose the networks' domination of free commer- ly and unfettered availability of popular off - restrictions or establish "unreasonably" high cial television," CPD said. network programs," INTV said. prices, preventing many stations, including CPD said repeal of the rules would injure INTV said the networks could favor their independents, from being able acquire a pro- consumers through its impact on both the affiliates and disadvantage independents by grams on a profitable basis. "These same syndication market generally and indepen- setting prices at a level that would prevent restrictions could be imposed if the networks

Broadcasting May 2 1983 BO are barred from direct syndication of programs, but are permitted to acquire financial interest in programing the broadcast," ANA Tinker warns that said. "Theoretical arguments have been made everyone will suffer that these points are separate issues, but they FCC are intrinsically linked together. In reality, it if doesn't would be impossible to detect or eliminate repeal rules the influence that a network, through its fi- financial nancial interest alone, could exercise over a He sees independent producer distributor. Such influence would probably marketplace shrinking if result from private agreements or under- rules aren't pulled back standings to the benefit of the networks and to the detriment of the principal competitor The chairman and chief executive officer of to the networks, the independent stations," NBC last Tuesday (April 26) termed the con- said. ANA tinuing battle by the commercial television is also reasonable to assume that if the "It networks for repeal of the FCC's financial rule is rescinded and the networks partici- interest and syndication rules "an all -out pate in syndication revenues, the cost of net- war" and called on producers to meet with work advertising will increase. This is be- the networks, "as businessmen with mutual cause program producers will undoubtedly interests," to discuss a peaceful resolution of higher prices from the networks to demand the controversy. offset reduced future profits from syndica- Grant Tinker, a successful independent y C tion. Since advertising costs are tied to mar- I television program producer as head of ketplace demand rather than individual show K D MTM Productions before his July 1981 as- costs, there is no reason to expect the net- GLEE works will reduce national advertising costs 1,p,N in expectation of future revenues from syndication. The National Association of Independent Television Producers and Distributors said the proceeding record supported retention of the mles. The rules, it said, had spawned competition in the syndication business, and had helped increase the market power of independent stations. "The multiplicity of competing sellers has had a salutary effect on prices, an obvious benefit to independent station bidders. More important by far than program price, however, are fundamental changes wrought by reassigning the distribution function from Tinker the networks to entities whose activities are dictated by market demand alone," it said. tension to his present post, told a luncheon / "While shows were not released into syn- gathering of the Academy of Television Arts dication before the rules until their cancella- and Sciences at the Century Plaza hotel in DI tion by the networks and sometimes much Los Angeles that he would have "no trouble" R later (/ Love Lucy did not appear until five returning to production under new rules "or P years later), cancellation is now the outside more desirably, with no rules." UST release date and programs (e.g.: M *A *S *H) "As a producer, I would rather surrender a are often syndicated before conclusion of the small share of my business -to insure a vi- network run," it said. gorous marketplace -than to risk having no r The Office of Communication of the Unit- business at all." That choice, Tinker warned, OVER ed Church of Christ, the Communication is the long -term implication of a future under ANO TATIONSI Commission of the National Council of present regulations. Churches of Christ in the USA, Paulist Pro- Although he repeated many familiar argu- Ob- of the rules ductions, Centro de Communicacion ments for repeal or restructuring Be sure lato, WNCN Listener's Guild Inc. and the limiting network program ownership and Association of Independent Video and Film- syndication, Tinker said the most important to ask your makers said the only certain beneficiaries of factor to him was the "network condition" at Telepictures repeal would be the networks, not the pub- the time NBC, CBS and ABC would begin representative lic. "The networks will be able to monopo- to reap the benefits of a rule change, primar- about our lize another portion of the program market, ily beginning in 1988. unique first -run strip while the public is left with the less than "I am convinced, with the added insight Insurance Policy. comforting assurance that private economic the last 20 months have afforded me, that our benefits will translate into the public good." mutual business, yours and mine... is in Metromedia Inc. said the FCC should de- jeopardy. It is at serious risk if we networks fer to Congress, which currently is consider- must live by rules which do not apply to ing a bill -H.R. 2250 -that would prohibit others. And if our business is at risk, that's Te]epict res the commission from repealing the rules for not just a network problem. That's a problem 475 Park Avenue South. New York, five years. for all us. Conversely -and more posi- of NY 10016 (212) 686 -9700 Telex: 645366 "The broad support for H.R. 2250 pro- network good health best assures the tively- 291 South La Cienega Blvd., Suite 410, in vides a strong signal to the commission that continued success of people the progam Beverly Hills, CA 90211 (213) 657 -8450 resolution of the proceeding should not be business," insisted Tinker. TWX: 910 -321 -1038 accorded a high priority on the agency's The "good health" of the networks is 35 East Wacker Drive. Chicago, IL 60614 agenda," Metromedia said. threatened in large part, he believes, because (312) 726 -1216

Broadcasting May 2 1983 a1 01983 Telepictures Corporation programs have "already escalated in price to a 5% or 10% voting interest level and favors bution of programing for broadcast. "Thost the point where [the] bottom line is threat- a uniform reporting/attribution benchmark engaged in program production and distribu ened." Modest participation in the program- rather than a variable or case -by -case ap- tion present a different kind of ownershi ing after -market, linker contended, can res- proach. NAB believes that an adjustment of problem, for which different standard: cue the networks from a situation wherein this magnitude would benefit broadcasters should apply," it said. "The extraordinary they must continue passing costs along to and the public they serve primarily by the net importance of licensee freedom in program advertisers, while audience share decreases. effect of increasing the availability of capital selection renders it equally important for tht "It is the network," Tinker pointed out, to broadcast licensees," NAB said. commission to protect, not merely against "which underwrites all program develop- ABC urged the commission to eliminate control of those decisions, but also againsi ment, including the great majority of shows distinctions between widely and closely held the possibility that key shareholders with t which try and fail, and which never generate corporations. It also urged the commission specific commercial stake in them will un- any profits." to remove distinctions among investment duly seek to influence the licensee, or that After his successful tenure as a program companies, insurance companies, banks and the licensee may be intimidated without di- producer, Tinker admitted he's "trying to get other companies, permitting all entities to rect threats." used to not winning quickly" at the helm of own up to 10% before being considered an A group of licensees, including Forward NBC, but said he's confident the network's owner. "Unduly conservative benchmarks Communications Corp., Group One Broad- fortunes will continue to improve. He was have the unfortunate effect of diverting cap- casting Co., and Ralph C. Wilson Industries more sober about the eventual outcome of ital investment from broadcasting (and to Inc., said the benchmark should be raised tc the financial interest and syndication rule some extent cable and newspapers) to other 10% for all businesses. "war," concluding: "I'm convinced that ei- economic sectors with no countervailing The Tribune Co. said the application of an ther both sides will win, or both sides will public interest benefit," ABC said. attribution rule "which establishes a pre- lose." CBS said the benchmarks should be raised sumption of noncontrol by the holder of less to between 5% and 20% of the voting shares than 20% of the stock of the licensee would of a publicly held media corporation. "CBS facilitate certainty in business planning and believes the ownership reporting levels result in greater efficiency than a case -by- FCC is urged should likewise be raised and that the new case analysis." cognizable interest level of ownership Tribune said it "recognizes that there may to liberalize should function as a conclusive presumption be some hesitancy on the part of the commis- that the multiple ownership rules are not ap- sion to raise the attribution benchmark from definition of owner plicable to ownership below the cognizable 1% to 20% in a single order. While exper- interest level," CBS said. "Finally, CBS pro- ience has proved that a 5% benchmark does Rulemaking would permit poses that the commission consider allowing not raise any concerns over concentration or ownership up to 20% before a person who is a nonemploye director of a control of programing, and there is no basis counting in group portfolio media corporation to serve as a nonemploye for assuming that a holder of less than a 20% director of a second media corporation with- interest is in a position to exercise control, How much of a broadcast, cable or newspa- out triggering the multiple ownership rules." the commission, as an alternative, may wish per operation should someone be able to NBC said it supported raising the bench- to choose a 'middle ground' benchmark of own before being considered an owner under mark from 1% to 5% for all "beneficial" 10% to 15%. Such an approach would en- the FCC's multiple ownership rules? Ac- owners of stock, as defined by Security and able the expanded availability of investment cording to broadcasters commenting at the Exchange Commission regulations. "NBC capital while, at the same time, it would give FCC last week: more than he can now. further recommends amendment of the rules the commission an opportunity to monitor Under current FCC rules, the "bench- to make it clear that the commission will ownership transactions." mark" considered to signify ownership for proceed directly against entities owning American Television & Communications "widely held" corporate licensees -those stock interests in excess of those permitted Corp. said it opposed any modification of with more than 50 shareholders -is 1% or by the multiple ownership rules, rather than the attribution rules as they apply to owner- more of the voting stock. For "closely held" against broadcast licensees who ordinarily ship levels of co-located television stations corporations -those with 50 or fewer share- have no ability to compel divestiture of such and cable TV systems, except with respect holders -any voting partnership or propri- impermissible interests." to ownership by MESBIC's, SBIC's and oth- etorship interest is considered ownership. Cox Communications Inc. and Multime- er "bona fide" investment entities. "Any lev- "Passive" investors-bank trust depart- dia Inc. recommended that the FCC adopt a el of cable system ownership above the pres- ments, investment and insurance compan- 5% ownership benchmark for institutional ently permitted de minimis 1% by a local ies-are permitted to own up to 5% before investors in corporations having 50 or more broadcaster would lead the local broadcaster they are considered owners. shareholders. They said that officers, direc- to attempt to influence cable programing and In a notice of proposed rulemaking, how- tors and general (but not limited) partners other important elements of a cable system's ever, the FCC has proposed to permit all should "generally" be considered to have operations due to the inherent conflict of in- entities to own anywhere from 5% to 20% cognizable interests but should be able to terest," ATC said. before they would be counted as owners "insulate" themselves from attibution by dis- Citizens Communications Center, the (BROADCASTING, Jan. 31). At the same claimer. "Officers, directors and others hold- Telecommunications Research and Action time, the commission has proposed elimi- ing positions which would require attribu- Center and the National Association for Bet- nating distinctions betwen closely held and tion for purposes of the multiple ownership ter Broadcasting, however, said a toughen- widely held participation. It has proposed to rules could execute and file with the coming of the commission's current rules would limit the reach of its ownership rules to those mission a disclaimer disavowing any control better serve the goals of the FCC's multiple who bear a "reasonable" relationship to a or intent to control the operations, manage- ownership rules. "By minimizing the licensee. It also has proposed to permit offi- ments, programing or sales policies of the amount of stock ownership and attendant in- cers, directors, trustees and other nonequity- station or stations involved," they said. fluence over broadcast licensees, the current holding participants to escape the strictures "Such a disclaimer would insure that the figures best serve the public interest by pre- of the ownership rules by advising the corn - common control or influence that the multi- venting undue concentration and fostering mission in writing that they won't participate ple ownership rules are designed to avoid both economic competition and diversity of in a company's media -related decision mak- would not occur. At the same time, it would viewpoints," they said. "Contrary to the ing. foster more efficient management in both commission's unsupported assertions, the In comments at the FCC, the National As- broadcasting and nonbroadcasting indus- present rules do not impede the flow of cap- sociation of Broadcasters urged the commis- tries, " they said. ital, but rather increase the number of sion to raise the benchmark to at least a 5% LIN Broadcasting Corp. said the current sources of such available capital. The rules voting interest. benchmarks are generally too restrictive, but provide a greatly needed barrier to monopo- "NAB supports adjustment of current urged that the 1% standard be retained for listic practices within the telecommunica- ownership attribution and reporting levels to entities engaged in the production or distri- tions media."

Broadcasting May 2 1983 62 in Oklahoma.) They asked the district court to prohibit enforcement of the law and to Liquor ad issue a declaratory ruling that it is unconsti- tutional. Telecasters, in behalf of the state's broadcasters, who had been obeying the law, eases before filed a similar suit. And both plaintiffs were granted summary judgment in virtually iden- Supreme Court tical orders. (It was not clear last week exactly what course the broadcasters will take High court will review authority regarding an appeal of the 10th Circuit of states to regulate Court's decision.) alcoholic beverage advertising Roy J. Davis, one of the attorneys for Telecasters, said only, "We'll follow the ca- The question of whether states may bar the ble people. We haven't made a full decision advertising of alcoholic beverages has been yet." popping up in courts around the country in In one of the Mississippi cases, a group of recent months -and with conflicting results. law students at the University of Mississippi This week, the Supreme Court will be asked filed a class action to challenge the constitu- to clear up the confusion. A loser in one of tionality of the law banning the advertising the lower courts, Cablecom General Inc. of alcoholic beverages in the state. The U.S. (now Capital Cities Cable Inc.), will ask the Court for the Northern District of the state high court to review its case. granted the state summary judgment and dis- A panel of the U.S. Court of Appeals for missed the complaint. But the U.S. Court the 10th Circuit, in Denver, ruled against for the Southern District, acting on a suit Cablecom General and three other cable brought by Lamar Outdoor Advertising Inc. companies in one case, as well as against and 55 other outdoor advertising, newspa- Oklahoma Telecasters Association and 13 per, television and radio businesses in Mis- broadcast companies in a companion case, sissippi against the State Tax Commission in an opinion handed down in January. It and other state agencies, granted the declara- upheld the constitutionality of a provision of tory ruling and the injunctive relief that was the Oklahoma constitution and a state law sought. The state appealed -and won. implementing it that prohibit the advertising To the appeals court in Denver, in acting of most alcoholic beverages, including on that appeal, as to the Ohio Supreme Court wine. before it, the 21st Amendment strengthens On March 11, a panel of the U.S. Court of the states' authority to regulate liquor adver- Appeals for the Fifth Circuit, in New Or- tising. The amendment permits the states to leans, expressed a contrary view -that a prohibit completely the sale of liquor. Ac- similar law in Mississippi violates the First cordingly, the court said, advertising "could Amendment guarantee of freedom of be considered an incident of the sale of li- speech. The decision itself resolved a con- quor which the state may regulate as it regu- flict between two U.S. district courts in Mis- lates sales themselves." Alternatively, the sissippi. However, since the panel's opinion courts said, the law is justified as one of the initiated a conflict with the ruling issued in means that Oklahoma has chosen "to the Oklahoma case, the full, 15 -judge circuit achieve the proper goal of protecting its peo- in New Orleans, in accord with its policy, ple against the harms incident to the use of automatically granted a rehearing, thus va- alcoholic beverages ... Under either analy- cating the three -judge panel's decision. The sis, Oklahoma's liquor advertising laws are rehearing is scheduled for the week of June within its powers under the 21st Amend- 6. ment." Nor were those the only recent cases in- What of the First Amendment rights to volving liquor advertising. The Ohio State which the commercial speech involved is Supreme Court last year upheld a state law entitled? The balancing test all of the courts barring off-premises advertising of prices of involved used to determine whether restric- liquor by the glass or the bottle. And the tions on the liquor advertising is permissible Supreme Court in October dismissed the ap- poses four questions: Is the commercial peal of the liquor licensee involved on the protected by the First Amendment speech - N,6] xmnnur grounds that the petition did not pose "a sub- that is, does it concern lawful activity and is I,eln4w'l: 14%.11v stantial federal question." it free of deception? Is the asserted govern- Be sure At issue in the cases is the balancing test mental interest substantial? Does the regula- to ask your the Supreme Court has prescribed for deter- advance the governmental in- tion directly Telepictures mining whether a restriction on commercial terest asserted? Is the regulation more speech is constitutionally permissible. The extensive than is necessary to serve the gov- representative two appeals courts reached different conclu- ernmental interest? about our sions. They also differed on the impact of the The appeals court in Denver, again like unique first -run strip 21st Amendment on the question. The the Ohio Supreme Court, found that the ac- Insurance Policy. amendment, which was enacted in 1933 to tivity involved is lawful -and that the anti - repeal the 18th, which had banned the sale of advertising law involved passed muster on alcoholic beverages, was cited both by the all counts. The appeals court said that the Ohio Supreme Court and the appeals court in asserted interest in banning the ads -to re- Telepictures Denver as enhancing the state's power to duce consumption of alcoholic beverages- CORPORATION regulate liquor advertising. is substantial and that the law directly ad- 475 Park Avenue South, New York, The Oklahoma cases were-initiated by the vances that interest. It also said that, al- NY 10016 (212) 686-9700 Telex: 645366 cable companies, after they were confronted though the law prohibits the broadcasters 291 South La Cienega Blvd., Suite 410, with a ruling by the state attorney general and cable systems from transmitting liquor Beverly Hills, CA 90211 (213) 657-8450 that transmission of commercials for wine advertising, they are free to carry other TWX: 910-321-1038 would subject them to penalties under the forms of advertising. What's more, it noted 35 East Wacker Drive, Chicago, IL 60614 state statute. (Beer advertising is not barred that the rebroadcast of beer advertising and (312) 726 -1216

Broadcasting May 2 1983 63 01983 Telepictures Corporation on -site advertising are permitted. Thus, the an Office of Special Representative for Tele- by hand, in Germany." Stanley Silberman court said, "with particular emphasis on the communications and Information (BROAD- comptroller of USIA, added that the cut power of Oklahoma under the 21st Amend- CASTING, April 11). Some indication of the would deny USIA "the use of television sat ment, we hold that the advertising prohibi- possible impact may emerge at hearings the ellite technology." tions are no more extensive than is necessary Senate Commerce Committee will hold on But except for Percy, who warned tha to serve Oklahoma's asserted interest." the Goldwater bill, on May 10 -11. However, without improved equipment the VOI The Fifth Circuit panel saw things differ- the administration is not expected to testify would not be able to send its message to (hi ently. It held that the 21st Amendment does until a subsequent round of hearings. world, the USIA officials failed to strikt not empower states to abridge commercial One element of the Commerce Depart- much of a responsive chord. Zorinsky sail speech. "We cannot read the terms of [that] ment likely to be part of the proposed depart- the agency had put out a "wish list," anc amendment, which expressly grants regula- ment is the National Telecommunications added that it could only hope to gain fund; tory authority over only liquor itself, to grant and Information Administration, which ad- that were available. "If it's not available fo similarly broad power to regulate other vises and speaks for the administration on [Secretary of Defense] Cap Weinberger,' things whenever liquor may be involved," it telecommunications matters. It handles such Zorinksy said, "it's not going to be availabh said. It added that the Supreme Court has areas as international spectrum manage- for USIA." held that neither the scope of the constitu- ment, sets standards for telecommunications But while the Senate Foreign Relation tional rights nor the customary standard of equipment used by the government and pre- committee was tightfisted, the USIA re review was changed by the operation of the pares policy studies. Those matters presum- ceived more generous treatment earlier ii 21st Amendment. ably would fit in with the work of the pro- the week at the hands of the House Subcom And as for the balancing test, the New posed department. And David Markey, who mittee on International Operations, whicl Orleans court held that the law fails on the has been designated to head NTIA but is approved the authorization proposal as re question of whether it "advances" the health ¡waiting Senate confirmation, said he has quested by the administration. The paren and safety of the state's citizens. For prohib- been told by officials, "We will be part of the Committee on Foreign Affairs will conside iting liquor advertising by companies in the new department." the matter this week. state, the court said, does not deprive the If the USIA was unable to escape deei state residents of liquor advertising from be- cuts in the Senate committee, Frank Shake yond Mississippi's borders. "Uncontradicted speare, chairman of the Board for Interna evidence in the record," the court said, "am- USIA's ongoing tional Broadcasting, demonstrated at tilt ply supports the district court's finding that same markup session the art of protecting 'residents of the state of Mississippi are liter- budget battle one's authorization. He even persuaded Zor ally inundated with liquor advertisements insky to sheath the budget -cutting knife hi from sources originating outside the state.' " Senate committee markup of had out for the BIB. Technically, the opinion issued by the pan- authorization bill hears The administration is seeking el has no standing, since the full circuit will suggestions of even more $21,300,000 supplemental appropriation fo hear the case. But some of the arguments, at budget cuts; House subcommittee BIB in 1983, an authorization o least, are expected to be mentioned in the OK's administration request $106,055,000 for 1984 and one o petition for review to be filed with the Su- $111,251,000 for 1985. It is currently oper preme Court by Wednesday. The U.S. Information Agency's pleas that it ating on an appropriation of $90,300,00( needs substantial increases in its budget to and the administration says that, like USIA do an effective job of telling America's story it needs more money and people to do it: to the world failed last week to move a gen- job. White House erally unsympathetic Senate Foreign Rela- Zorinsky offered an amendment to cut du tions Committee at a markup of the Foreign supplemental appropriation request for 198: plans for new Relations Authorization Act of 1984 and by $5.1 million, and the authorization re 1985. The committee, in a budget- tighten- quests for the next two years by $3.6 mil Department of ing mood, cut the administration's request of lion. The purpose would have been to den) Trade include $711,427,000 for 1984 and $871,039,000 BIB the 75 additional staffers the money for 1985 to $636,000,000 for each year. It would provide. Most of the additional mon. communications also deleted a request for a $20,000,000 sup- ey was for upgrading equipment. plemental authorization for the 1983 fiscal Then, Shakespeare, who was sitting at th< The White House has announced its support year. witness table, went to work. He said du of a plan to merge its Office of the U.S. And it could have been worse. Senator agency, which has 1,675 employes, has beer Trade Representative with elements of the Nancy Kassebaum (R -Kan.) had proposed cut by 700 positions in the past 10 years Department of Commerce into a new De- an amendment to cut the request for 1984 to ( "It's important to keep in perspective what': partment of Trade. The aim would be to $572,000,000 or a 30% reduction in what happened since 1972," he said.) "Seventy- strengthen the ability of U.S. companies to had been proposed. The proposal lost by five positions out of 700 should be pu: meet foreign competition. And initial indi- only one vote, 7 -8. back," he said. He talked of plans tc cations, at least, are that communications The cuts that were made were proposed strengthen broadcast service to Turkish Mos- would be part of the new department's re- by Senator Edward Zorinsky (D- Neb.), and lems and to Ukranians in the Soviet Union. sponsibilities. were voted, 10-5, despite the protests of He mentioned the agency's determination tc Commerce Secretary Malcolm Baldrige, USIA officials and the objections of the replace rip -and -read operations with legiti- in announcing White House backing of the committee chairman, Charles Percy (R- Ill. ). mate news bureaus in northern Pakistan, "on reorganization plan-which has a long way He and the ranking minority member, Sena- the Afghan border," in the northern Pacific to go before it could be realized-said that tor Claiborne Pell (D- R.I.), were ready to (Tokyo) and in the Middle East, and con- consolidating trade responsibilities in one offer suggested cuts of their own-only of cluded, "I entreat you to let us do a proper cabinet department is a prerequisite to en- $22,000,000 in the 1984 request but of broadcasting job by [allowing us] the rela- abling the U.S. to "meet the challenges of $226,700,000 in the request for 1985. tively small amount." foreign competition." USIA's deputy director, Gilbert Robinson, Senator Paul Sarbanes (D -Md.) was the The precise details of the plan remain to said the Reagan administration had inherited first to respond. He said he had been inclined be developed. But Senate aides believe the an agency badly in need of re- equipping and to support Zorinsky's proposal but had plan would have some as yet unknown im- was trying to catch up. "We're in danger of changed his mind after listening to Shake- pact on the legislation (S. 999) introduced losing the war of ideas," he said. He stressed speare. "If all witnesses were as effective by Senator Barry Goldwater (R -Ariz.) to re- particularly the need "to modernize trans- and well informed regarding their programs solve the question of who is in charge of mitters" used by the Voice of America. He as Mr. Shakespeare, our job would be easi- international telecommunications policy said the "equipment is so old the necessary er," he said. making. It would create in the White House tubes are not in stock. They have to be made Zorinsky, too, had been impressed. "I

Broadcasting May 2 1983 64 ion't want to impair your ability to do your Graphic Scanning said. Db," he said. He said he thought his pro - AT &T, however, said no structural separa- losed cuts were "minimal," and could be tions should be imposed. "Each of these nade without harm to the BIB. "I'll with - companies will be but a fraction of the pre- Iraw my amendment." sent Bell system in size and scope of operations and, while comparable to other telephone companies, [they] will be subject to greater constraints." A filing on behalf of the federal executive Justice wants curbs agencies said the divested BOC's shouldn't be subject to Computer II's separate subsid- )n BOC's in cellular iary requirements for the provision of market CPE-to insure that the federal govern- adio ment's national security and emergency pre- n comments to FCC, department paredness communications requirements .ays original requirements may be satisfied in a timely and "operation- neant for AT &T in Computer II ally effective" manner. "Indeed, no restrictions should be imposed on the divested , hould apply to new subsidiaries BOC's ability to provide CPE other than 'fter the Bell operating companies are di- those that have already been imposed on oth- ested from AT &T, they should be permitted er non -AT &T companies," they said. o offer cellular radio services, customer 'remises equipment and enhanced services only through separate subsidiaries, accord - ng to the Department of Justice. Rivera sees hope In comments filed at the FCC last week. lustice said the structural separation require - for minority nents the commission had originally intend - :d solely for AT &T in its Computer II and telecommunications :ellular radio decisions should be applied to legislation he divested BOC's for the same reasons the 'CC had wanted those imposed upon the 30C's parent. "Because of their regulated The prospects for movement on H.R. 2231. monopoly position, local telephone com- which is intended to make it easier for mi- panies may have the ability and incentive to norities to buy telecommunications proper- :ngage in cross -subsidization and discrimi- ties, don't appear so bleak. Or that would nation," Justice said. "While a separate sub- seem to be the opinion of FCC Commission- sidiary requirement does not eliminate their er Henry Rivera. ncentives to engage in such anticompetitive At a brown bag lunch at the FCC, Rivera conduct, it can, to a limited extent, diminish said the bill, which was introduced by Re- heir ability to do so undetected," Justice presentative Mickey Leland (D- Tex.), and >aid. referred to the House Ways and Means Corn - Even if the commission decides not to im- mittee, is expected to receive a hearing. pose those requirements on its own, it The bill, which evolved from recommen- > hould make clear that the states will be free dations by the FCC's Advisory Committee :o do so, Justice added. on Alternative Financing for Minority Op- In its comments, the National Cable Tele- portunities in Telecommunications (which vision Association said that if the modified Rivera chaired), would permit the use of tax consent decree is construed to permit the certificates for nonbroadcast facilities and BOC's to offer some enhanced services, the increase the amount of used equipment that commission should only permit those offer- can be written off when buying existing fa- t ings through separate subsidiaries. cilities. "Full application of the Computer [II] Rivera said backers of the bill, which AND MOTOSTAT'oNS. rules to the divested BOC's is essential to would require amendment of the Internal O1H Bß insure that the BOC's do not employ their Revenue Code, had met with Department of local exchange monopolies to frustrate corn - Treasury officials. Although Treasury had petition in the enhanced services market," panned the bill then it would re- -because Be sure NCTA said. duce tax revenues -Rivera said Treasury MCI Telecommunications Corp. urged the might change its mind after hearings are to ask your FCC to rule that the divested BOC's are pre- held. Telepictures cluded by law from furnishing enhanced ser- Rivera also said the National Cable Tele- representative . vices and that the BOC's "must continue to vision Association had promised to support about our L be subject to the separate subsidiary require- the bill. Although Rivera said he had not as unique first -run strip ments for the provision of cellular communi- of early last week received an official re- Insurance Policy. cations services and CPE." sponse from the National Association of Graphic Scanning Corp., the only corn - Broadcasters, he hoped to receive one short- pany that has applied for licenses in all 90 of ly. the cellular franchises that have thus far been Another proposal drawn from the adviso- opened for applications, said there was no ry committee's recommendations-one that Telepictures "sound factual or policy basis" for departing would have permitted broadcasters who fi- 475 Park Avenue South, New York, the safeguards" in the the to a from "procompetitive nanced sale of their stations minority NY 10016 (212) 686-9700 Telex: 645366 commission's cellular radio order. "The to retain a reversionary interest in the sta- 291 South La Cienega Blvd., Suite 410, commission should make clear that the sepa- tion's license-isn't faring as well, Rivera Beverly Hills, CA 90211 (213) 657 -8450 ration requirements established with respect said. "It doesn't look like it's going to hap- TWX: 910 -321 -1038 to wireline provision of cellular services re- pen," he said. "The problem here is the con- 35 East Wacker Drive, Chicago, IL 60614 main unaffected by its action herein," straints of the Communications Act." (312) 726-1216

Broadcasting May 2 1983 65 01983 Telepictures Corporation the life -style profile of a particular product's Meredith Corp., dismissing petitions t New tool consumer base with the life -style profile of a deny by the National Black Media Coalitioi TV program's audience, PRIZM Target AID and Television Advisory Committee c Arbitron Ratings Co. has announced a new can pinpoint those programs that deliver the Mexicans. Among qualitative television audience measure- other things, thos advertiser's target audience. groups had questioned San Joaquin's eque ment system, PRIZM Target AID. The sys- employment be- opportunity record-and Mer tem will not be available immediately edith's EEO performance at its other sta cause it is "undergoing a period of NBMC action tions. The FCC granted the application or refinement." condition that Meredith submit Developed by Arbitron and the Claritas The National Black Media Coalition and the an amend ed EEO program setting forth specific Corp. of Arlington, Va., the system is de- Orange county (Orlando, Fla.) branch of the sources it intends to use to recruit female: signed to enable broadcasters and adver- National Association for the Advancement and minorities. tisers to select the television program, day - of Colored People have petitioned the FCC part or station that appeals to consumers to deny the proposed sale by Omega Corn - O most likely to purchase specific products. munications Inc. of the remainder of Denying objections by the NBMC and Me PRIZM Target AID uses a Control Data WOFL(TV) Orlando, Fla., to Meredith Corp., dia Forum of Tidewater, the FCC has grant microcomputer to combine three different which already owns 40% of the station. In ed renewal of WAVY Television Inc. for WAVY databases. It integrates television audience the petition, the groups said woFL's equal Tv Portsmouth, Va. Media Forum anc estimates from Arbitron diary surveys with employment opportunity record had been NBMC had questioned WAVY'S qualifica more than 100 product -user profiles from a "miserable." They also said Meredith's fail- dons to remain the licensee, alleging thai Mediamark data base. This information is ure to propose a "substantial program" WAVY had made misrepresentations to the combined with PRIZM, Claritas's marketing aimed at improving that record warranted FCC and other agencies, violated commis- segmentation system that uses geography designating the transfer application for sion equal employment policies, and violat- and consumer life -style patterns to deter- hearing. The FCC also has conditionally ed rules relating to sponsorship identifica- mine media behavior and purchasing pref- granted the sale by San Joaquin Communi- tion, payola and unlicensed programing erences. Arbitron noted that by comparing cations Corp. of KSEE(TV) Fresno, Calif., to The FCC, however, said the groups had failed to raise a substantial and materia question about renewal.

Lesson from radio

Taking a cue from radio, KDOC(TV) Anaheim. Calif., has introduced hourly 90- second newscasts from 10 a.m. to midnight, with a five -minute wrap -up of local news delivered at 7 p.m. The six-month -old UHF outlet plans to expand to a "full- fledged news operation" by year's end, according to co -owner David Levy, and introduce a weekly series on the business of television in June.

Westar V lineup

SelecTV, the Los Angeles -based pay TV program service, was to move from Westar IV to Westar V yesterday (May 1), in an attempt to make its programing more accessible to operators. The other services delivered via Westar V include the Disney Channel, The Nashville Network, Satellite News Channels, and watt -TV New York. Best of

KHOU-TV Houston and the General Motors Corp. believe deserving youngsters should be rewarded. They have joined forces in a project titled "The Best of the Class of '83." The centerpiece will be the telecasting of -to Television Workshop. and China Central Television (CCTV) have Wall -wall bid. Children's 140 30- second public service spot an- joined forces to co- produce the first program ever between the two countries. The program, nouncements saluting leading high school Big Bird in China, will be seen as a 90- minute special on NBC, Sunday, May 29 (7 -8:30 p.m. seniors in the area. NYT), and a dubbed version will be seen on CCTV. The stars of the special include Sesame The station and GM were hosts at a party Street's Big Bird and Barkely the Dog, who are off to China in search of the legendary Phoenix. at the Astroworld Amusement Park, to Six -year-old Ouyang Lien -tze is featured as the duo's friend, guide and translator. Sesame which 238 students were invited. The party Street creator Jon Stone is the executive producer, director and co- author of the program. served a dual purpose: It honored the student- scholars and provided a locale for the

Broadcasting May 2 1983 66 On the ball. When National Collegiate Athletic Association rules prevented North Carolina State University from flying the members of its NCAA basketball champion Wolf pack team to Washington for a meeting with President Reagan, Capitol Broadcasting's want -TV Raleigh - Durham, N.C., stepped in to provide a two -way teleconference from the White House. Capitol Broadcasting's Capitol Satellite and Communications Systems provided microwave and uplink facilities for the live audio and picture, beamed off Satcom V, between WRAL -TV studios and the Oval Office. Above, the Ablfpack team is introduced by senior player Thurl Bailey as coach Jim Valvano and President Reagan, from the Oval Office, and wRAL- rvanchor Charlie Gaddy (at right), look on. taping of the public service spots, which networks and TV stations in 15 foreign will be telecast on KHOU -TV for three weeks, countries. Fremantle, which has handled starting May 16. overseas sales since last year, said agreements have been signed in Canada, Britain, the Republic of Ireland, Belgium, Colombia, Pirate wars Tobago, the Bahamas, Barbados, the Dominican Republic, Hong Kong, Oak Industries Inc. has won another legal Brunei, Singapore, Saudi Arabia and South battle in its effort to stop pirating the signal Africa. Foreign -language dubbing of the of its ON TV subscription television service. programing is done by the buying facility. A U.S. district judge in Los Angeles has issued an injunction barring five Red Onion Jambre Productions, restaurants in the Los Angeles area from Sherman Oaks, Calif., has taking that signal. The court also directed produced a half -hour animated series, the restaurants to surrender to Oak Indus- The Adventures of the Little Prince, based on tries all illegal decoding devices used to in- the best -selling literary classic by Antoine tercept and decode Oak's ON TV program- de Saint -Exupery. The weekly series is offered a ing. Damages from the unauthorized use of on barter advertising basis by Jason Syndication Inc., the signal will be determined at a future New York. It was adapted hearing. Oak is seeking damages in excess and produced by Jameson Brewer, whose of $250,000. writing credits include "Fantasia" and "Hei- di's Song." In the marketplace MCA TV has placed two off- network Il1n-1 series, M'N TTNII' Fremantle International Inc., New York, re- INti'NANI1. Switch and Hardy Boys /Nancy Drew Myster- Vol I, \ ports it has sold Nickelodeon programing to ies, into syndication for fall starts. Both are Be sure one -hour series. This marks Switch's entry to ask your Newsworthy into syndication after three years on CBS - Telepictures TV. It has been cleared in 97 markets. Hardy Boys/Nancy Drew has been in syndication for representative A scholarship fund to provide two years and has been renewed on 82 sta- about our L student internships at the tions for third year. unique first -run strip University of Southern California's Policy. Cinema -Television School has been Insurance established in memory of Herb Thurman, veteran television news New producer executive and award winning General Television Network, Oak Park, documentary producer who Telepictur,es died Mich., has formed a new division, Park March 1. Contributions should be Street Productions, to specialize in produc- made payable to USC Cinema- 475 Park Avenue South, New York, ing TV commercials and television enter- NY 10016 (212) 686 -9700 Telex: 645366 Television Student Assistance tainment and cable programing. GTN will Fund, and sent to: Laurie Hogan, 291 South La Cienega Blvd., Suite 410, continue as a facilities company for the tele- Beverly Hills, CA 90211 (213) 657 -8450 USC- Ad-rnin 259, Univ. Park, Los communications field. Park Street Produc- TWX: 910 -321.1038 Angeles, 90089 Calif. -0014. tions will make its headquarters at 135 Park 35 East Wacker Drive, Chicago, IL 60614 Street, Troy, Mich., 48084; (313) 585 -2460. (312) 726 -1216

Broadcasting May 2 1983 67 ®1983 Telepictures Corporation ations are pleased with the new ANPA reso- cal and regional coverage throughout the ANPA backs lution. "Congress will now see that all jour- country and the development in Washingtor nalists are opposed to constraints of freedom of a special team of reporters. He noted that elimination of speech," said Ernie Schultz, executive these reporters in Washington do not service fairness, vice president of the Radio-Television News the large national stories but supply the of Directors Association. Washington angle on important local stories. equal time William C. Marcil, ANPA president and "From the reaction I get from you and board chairman and publisher of the Fargo, your editors," he told his audience, "among Group adopts resolution N.D., Forum, said his association is "vitally the more popular innovations of the last six supporting broadcasters' fight interested" in any legislation extending First months are the increased number of news for First Amendment rights Amendment rights to broadcasters. Howev- briefs we give you -a full set every four er, Marcil said that the ANPA has not yet hours on the high speed service, and the The American Newspapers Publishers Asso- made a decision to lobby actively on Capitol increased number of special packages, 10 of ciation's board of directors went the final Hill. them in 1983. From Christmas packages to yard in fully backing the electronic media in Both newspaper and electronic media ex- weddings to gardening to graduations, and their fight to repeal the fairness doctrine and ecutives agree that the new techniques are in late summer, back to school, each has 20 equal time provisions with a resolution bringing the media fields much closer to- to 30 feature stories with photos and art to passed April 23, just prior to the opening of gether, with many publishers now involved match... and no special assessment to UN the association's 97th annual convention at in teletext, videotext and low -power televi- clients." New York's Waldorf- Astoria hotel. sion. Small reported that in recent months UPI "In order to advance the free flow of infor- has started a twice -weekly Third World news mation, ANPA intends to support initiatives column, which, he said, "I hope our detrac- aimed at preventing or repealing statutes, tors at UNESCO are aware of." The news regulations or policies at all levels of gov- organization, he said, also has introduced a ernment which permit government content weekly mini -debate from Washington, "Fac- regulation." the resolution said, citing the UPI's Small reviews ing the Issues," and a Canadian column and fairness doctrine and equal time law, Section expansion, additions daily Canadian news briefs because of the 315 of the Communications Act, as the increased number of Canadians vacationing "most offensive" of existing content regula- to wire service or retiring in the U.S. tions. "Because Hispanic Americans are our fas- The latest action by the ANPA board was During publishers convention. test growing ethnic minority," Small contin- based on recommendations from its tele- UPI president details recent changes ued, "UPI now has a column of news from Mexico, a communications, government affairs and including opening of 24 new bureaus, daily Caribbean news briefs and press /bar relations committees which have increased number of news briefs special column on Hispanics in the U.S. been studying the issue of content regulation as well as more special packages "Other news feature material being of the electronic media since the ANPA moved on UPI includes a monthly entertainment calendar listing special events across board met in Hawaii last February. At the The expansion in news coverage and in spe- America, the Children's Express material time, the board disappointed both broadcast- cial features materials at United Press Inter- - interviews and reports by teen -agers-and ers and cablecasters who were seeking full national during his stewardship was outlined special business news features." ANPA support of their editorial freedom by last week by William J. Small, president of issuing a statement that simply said: "ANPA UPI. Small gave a glimpse into the future, mentioning that UPI plans a regular science reaffirms that the public interest is best In a talk before clients of UPI in New York package to move initially on a monthly ba- served where freedom from content regula- during the annual convention of the Ameri- monthly and weekly. tion is maximized regardless of the means by can Newspaper Publishers Association, sis, then twice- finally Also in the developmental stages, he said, which the information is disseminated" Small dwelt on such expansion activities as are an "Inside Russia" column, regional (BROADCASTING, Feb. 21). the opening of 24 news and photo bureaus in business features and continued improved Not surprisingly, broadcasting associ- the last six months, the strengthening of lo- graphics. "Negotiations are under way for an ar- Critic. President Reagan isn't criticizing the press as much as he once did. Now he is rangement with John Naisbitt, author of denigrating it-at least television news -as engaging in a form of show business "I think I'd 'Megatrends,' and his colleague Michael Econometrics, for special be quoting an awful lot of newspapermen if I said that there is a flavor of show business more Events of Chase to TV news than there is to the front page of a newspaper," he said last week. Not that it services and a weekly UPI column on week- bothers the President -"when its in my favor." ly trends in America." The President unburdened himself of those and other views in an interview he gave to USA Small, former president of NBC News Today that was published last Wednesday (April 27). who joined UPI as president and chief oper- When asked whether the news has improved or the media simply are giving him better ating officer last September (BROADCAST- coverage, the President indicated what he meant by the show business flavor of television ING, Sept. 20, 1982), said he was "delight- news. At the time he was criticizing the press for dwelling on bad news, he said, he was ed" with the people he has found writing and "probably speaking more of TV news." The former Hollywood actor continued: editing for UPI. He said they bring to their "You know, show business is based on the audience having an emotional experience. The work "the excitement and competitive spirit sad stories were appealing and there just seemed to be a great emphasis on this. The other that healthy underdoggery inspires." He said day, there was a news story that someplace they were setting a record of 500 businesses they keep telling him that "we may not out- going belly -up each year. But no mention was made of the fact... that in the same period, number AP but we sure can out -report when several thousand businesses were reported as closing, 600,000 businesses started them." Small added: "I love to hear it... I'm even beginning to believe it."

Broadcasting May 2 1983 68 UPI's latest. UPI reported last week that it will use, and help sell to media, a new portable computer introduced by Osborne Computer Corp., Hayward, Calif. The news agency said it expected the 28 -pound computer unit to be used initially by sports writers and political correspondents who travel extensively. In its own case, UPI said, the new portable, the Executive, will be part of its "program of re- equipping bureaus around the world with the latest in computer terminals." The Executive was said to feature a seven -inch amber video display, full 80-column capability and built -in protocols and emulation, enabling it to communicate with most major mainframe computers. Retail price of the unit, including more than $2.000 in software, was said by Osborne to be $2.495. UPI said it would be a marketing agent for the unit, both in the U.S. and overseas

Fourth vs. Fifth Estates

4NPA panel debates merits San Francisco. Attendees also heard Presi- )f broadcast and print news dent Reagan deliver the luncheon address last Wednesday. Chree television journalists squared off with tewspaper executives in a lively exchange

m the pros and cons of newspaper vs. telev i - sion news coverage last Wednesday (April UPI goes to >-7) at a workshop during the 97th annual Washington 4merican Newspaper Publishers Assoc i- Ilion convention in New York. One hundred staffers will Television is one of the best things that move into capital bureau have happened to the newspaper business because it whets people's appetite for more United Press International will be moving a news, said Abe Rosenthal, executive editor, major portion of its national and internation- The New York Times, in opening the ses- al news operations from New York to Wash- sion. Rosenthal noted that newspapers pro- ington this summer. vide in -depth stories and a variety of choice William E. Geissler, senior vice president while television tends not to cover an event for planning of UPI, said the move to Wash- unless there are "action" pictures for the au- ington will involve about 100 people from dience. UPI's radio network, national and interna- From the television side, ABC News cor- tional news desks, its world pictures oper- respondent Barbara Walters argued that ations, Spanish- language service to Latin newspapers tend not to cover stories that ap- America and some feature services. pear first on a network news program or Remaining in New York will be UPI's na- special. She wondered how much coverage tional sports desk, financial news and stock newspapers would give to an interview she operations, as well as some special and fea- did with the parents of John Hinckley, who ture writers. Up to 200 people will stay in was found not guilty by reason of insanity in New York. his attempt to assassinate President Reagan Geissler said that some business and other two years ago, and which ABC scheduled to support services will be transferred to Nash- air during its 20/20 broadcast last Thursday ville, which is the headquarters of Media night (April 28). News Corp., which bought UPI from However, newspaper reporting of events Scripps- Howard last year. does seem to influence television news, ac- Geissler said the move is part of a reorgan- cording to statements made by NBC News ization at UPI which had been in straitened correspondent John Chancellor and anchor- financial shape when Media News pur- and managing editor for the CBS Evening chased the organization. Geissler said the News, Dan Rather. Chancellor noted that reorganization is designed to make UPI's op- television often takes stories from newspa- erations less costly and more efficient "by pers without giving them proper credit. reallocating resources to the news reports Rather said he would fire reporters working rather than to expensive overhead." for him who did not read the major newspa- He noted that UPI now is in the midst of Be sure pers each day, and later on in the session an expansion effort, including the opening of admitted he did just that. more than two dozen news bureaus around to ask your Issuing a challenge to television news ex- the world and the upgrading of the graphics, Telepictures ecutives was Eugene Patterson, president, the news reports and the state and regional representative Times Publishing Co., St. Petersburg, Fla., reports. UPI's photographic library will re- about our York. who said television should embark on a pro- main in New unique first -run strip gram of "explanatory journalism" as well as Policy. reporting just the headlines. Patterson, who Insurance called for network nightly newscasts to be Press photographers expanded to one hour, said television should "challenge newspapers head -on." honor their own Also appearing on the panel was Peter Telepictures Macdonald, chairman, Harris Enterprises W FAA -TV Dallas -Fort Worth has been chosen Inc., Hutchinson, Kan., and moderator Mi- television photography station of the year by 475 Park Avenue South, New York, NY 10016 (212) 686-9700 Telex: 645366 chael Gartner, president of The Des Moines the National Press Photographers Associ- 291 South La Cienega Blvd., Suite 410, (Iowa)Register and ation. Also high on the Tribune Co. list of the annual Beverly Hills, CA 90211 (213) 657.8450 The three -day convention (April 25 to 27) NPPA awards were Kenneth B. Swartz of TWX: 910-321-1038 a drew record attendance of 2,888 -up from KRON -TV San Francisco, named photogra- 35 East Wacker Drive, Chicago, IL 60614 the 2,213 who attended last year's event in pher of the year, and John Hyjek of WFSB -TV (312) 726 -1216

Broadcasting May 2 1983 69 01983 Talepictures Corporation D o Network distortion charged in budget SDX guidelines. Washington professional chapter of Society of Professional Journalists, Sigma Delta Chi, has prepared legal guide for journalists covering local and federal cut coverage affairs. Guide is designed to help reporters understand and cite rules governing access to courts, prisons, hospitals and other institutions. Thirty- six -page booklet sells for $2 plus 'Policy Review' article claims 50 cents for postage and handling. Copies may be ordered from Reporter's Legal TV overstates Reagan cutbacks Guide, Society of Professional Journalists, P,O. Box 19555, Washington, D.C. 20036. Those who rely on network television for O news of the effect of President Reagan's bud- view a Chancellor honors. John Chancellor, NBC newsman for more than 30 years, will get cuts on the poor, are, in the of reporter, Fred receive 1983 Radio -Television News Directors Association Paul White award for Baltimore Sun political Barnes, a badly distorted view of distinguished service to broadcast journalism. Award will be made at RTNDAs 38th getting reality. Barnes, writing in the spring issue of International Conference, in Las Vegas, on Sept. 24. Except for two years -1965 -1967, published by the conserva- when he was director of Voice of America -Chancellor has been with NBC since 1950, Policy Review, tively oriented Heritage Foundation, says when he joined NBC's WMAO -Tv Chicago. Chancellor co- anchored Nightly News for almost news 12 years and is now commentator and senior news analyst on that program. that many of the pieces on network shows regarding those cuts are far off the mark. "For all the furor and anguish in Con- gress over paring social spending for 1982 by $35 billion," he writes, "the cuts were Hartford, Conn., recipient of the editing award. Press Club Headliners hardly apocalyptic." His piece is titled "Shock Horror." The competition was sponsored by the Sixteen winners in the broadcasting category Barnes says the cuts brought about a halt NPPA, 3M Co. and WDAY-TV Fargo, N.D. have been selected by judges in the 49th in the growth of spending on programs for Winners will be honored July 2 at the NPPA annual National Headliner Awards competi- the poor and near-poor, and were achieved business and education seminar in Provi- tion, sponsored by the Press Club of Atlantic "largely by trimming around the edges." He dence, R.I., according to WDAY-TV'S Conrad City. Along with 18 previously announced notes that Office of Management and Budget Rose, chairman of the competition. winners in the print field, the journalism Director David A. Stockman-the Presi- Entries this year came from 101 TV sta- honors will be presented at a May 21 awards dent's principal hatchet man in budget mat- tions, all the major networks and from free- banquet in the Claridge hotel and casino. ters-told William Grieder for his piece in lance photographers shooting for networks. The radio -TV selections: The winners: the Atlantic, "There was a lot less there fin Radio the 1982 budget cuts) than met the eye." the Stalron of the year Consistently outstanding radio reporting (cities over But television news reports- particu- WFAA -TV Dallas 250,000): o WCBS Radio. New York. larly on CBS-conveyed another impres- Consistently outstanding radio reporting (cities under sion, according to Barnes. He described a 250,000): o WRAL Raleigh. N C. CBS News piece about blacks in Cleveland Photographer of the year Outstanding public service by a radio station 0 WRAL Radio having nothing to celebrate on the fourth of Kenneth B. Swartz, KRON -TV San Francisco lot Fire Faces of Poverty. a 60- minute program examining pov- July in 1981 because they were poor and erty in North Carolina. were concerned about Reagan administra- Paul Fine WJLA -TV Washington o The Saving of the President Outstanding documentary by a radio station o WMAL Radio. tion cuts in aid to dependent children, Med- (first place. documentaries). Washington for They Served With Honor. a look at the week -long Washington activities leading up to the dedication of the Vietnam icaid, food stamps and public service jobs. William Dltton WTHR Indianapolis o (sec- None for the Road Veterans Memorial. That report, Barnes writes, "was unbal- ond place. documentaries). Consistently outstanding radio reporting by a network o anced, unfair and uninformed. But it was not Ben McCoy -TV Minneapolis the Edge WCCO 00e (third place, ABC Radio News. New York. as exemplified by Jeri Hamilton's documentaries) unusual." He acknowledges the social Coping with Unemployment and State of the Union. spending cuts represent "an extraordinary WFSB Hartford. :0 (first Alt Donahue Conn. Arid Rain place. Outstanding documentary by a radio network o NBC Radio mini -dots) shift in social policy and involve billions of News for its reports on Ranks on the Brink. the crises in the dollars." But even so, he adds, "television Craig Franklin KRON -TV San Francisco o Enterprise Series banking industry nationwide. (second place mini -dots). has managed to exaggerate their impact." He Special Citation: o KIRO Radio. Seattle. for its reports on Larry Hatteberg KAKE -TV Wichita, Kan.o The People of New Around the World with Pope John Paul and Russia. cites, among other reports, Bill Moyer's Zealand (third place. mini -dots). declaration on his CBS special on April 21, Television Rich Underwood KBTV -TV Denver c Lonnie (first place. fea- 1982, that "hunger in America is back" and ture) Consistently outstanding TV news reporting (cities over an interviewee telling NBC Nightly News on 500,000) o KENS -TV San Antonio. Tex Aaron Fears NBC o The Maine Way (second place. feature). September 30, 1981, that "you'll find senior Consistently Outstanding TV news reporting (cities under J. Alan Evans NBC o LearyeSmeyer (third place. feature). citizens out in the street." 500,000) o WPTA -TV Fort Wayne. Ind. Byrnes pictures television news as an in- Greg Savage KDKA -TV Pittsburgh o BMX Nationals (first Outstanding public service by a TV station o WTVJ(TV) Mia- place. spot. stitution with a pro -social spending bias. So- mifor The Cancer Nobody Talks Abord. colorectal cancer and Ken Swartz KRON -TV San Francisco o Western States (sec- tests for it. cial programs "are presumed to work -and ond place. sports). thus cuts in are presumed to be Outstanding documentary by a TV station o WFAA -TV Dallas their funding Robed Brandon Helical Productions, Houston o Jimmy's for Broker of heath. an inside look at the arms deal harmful." And, he says, "the hard evidence Kids (third place. sports) Consistently outstanding TV network news reporting o ABC suggests the cuts were marginal." He says Ken Swartz KRON -TV San Francisco = Menlo Park Vets in News as exemplified by its Vatican coverage and 'Status Re- there were, for instance, an estimated 20.2 Washington, D.C. (first place. general news). ports" on World News Tonight. million food stamp recipients in July 1982, Richard Burr NBC o Venire (second place. general news). Oustanding public service by a 1V network o CBS /Broadcast compared to 20.4 million a year earlier, Group. New York. for "CBS Reading Projects.- designed to stim- while the families with dependent Mike Komely WFAA -TV Dallas o C.F. Camp (third place, gen- ulate interest and enjoyment of books and reading through TV aid to eral news). children case load dropped "only from 3.8 Outstanding documentary by a TV network o NBC News for Haywood Nichols Jr. WTVJ Miami o Orertowa- Anatomy of a million households to a projected 3.5 mil- Getting Straight, a look at a program for straightening out high Riot (first place. spot news) school students on drugs and alcohol. lion." Brian Calvert and Jacques Robert NBC o Beirut coverage Oustanding investigative reporting by a TV network o ABC Those and other figures, Barnes believes (second place. spot news ) News for Throwaway Kids. an investigation into what happens show only marginal cutbacks are available, Chuck Emmert KPNX -TV Phoenix u Sunflower plane crash to orphaned, abused and neglected kids in remote. prison -like he says. "But you have to be looking for news). institutions in (third place. spot Oklahoma. them instead of simply cranking out the Mall Dodson Memorial Award o WMAQ -TV Chicago for its semi -hysterical figures that purport to detail, Street Files series that investigated allegations that Chicago Editing award police maintained two sets of tiles on major cases. especially say, the number of widows and orphans John Hyjek WFSB -TV Hartford, Conn. o Lumberjacks those involving murder. tossed mercilessly into the snow."

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For a universal receiver power satellites and four -foot dishes. Shan- the commission created earlier this year non questioned whether USCI could carve (BROADCASTING, Jan. 17), a manufacturer Although Satellite Television Corp., one of out a viable business with its relatively large simply supplies the FCC with forms stating several prospective direct broadcast satel- dishes. Said Shannon: "I seriously doubt that the equipment is in compliance with lite operators, has shown its support for whether four -foot dishes will ever be a corn - FCC technical standards, and approval is compatible DBS home receivers through its mon sight on the roofs of homes across the granted. Under the verification procedure, participation in efforts to form a DBS trade country. Two -foot dishes, yes. Four -foot which the commission has proposed to ex- association that would. as a top priority, dishes, no." Noting that a four -foot dish has pand, equipment must still meet FCC stan- work on receiver standards, the Comsat four times the surface area of a two -foot dards, but no application need be filled and subsidiary made its position official last dish, she said "gusts of wind can cause ma- no approval is issued. week in Orlando, Fla. Speaking at the Inter- jor stress damage to a home roof mount that While NAB said it favored FCC efforts to uses a four -foot dish. national Association of Satellite Users Sat - A four -foot dish is also reduce paperwork and processing time com '83 conference, Judith L. Shannon, vice cumbersome, hard to install and there is through the expansion of those procedures, president, public affairs, STC, spoke of the great difficulty in maintaining the pointing." it also said it was concerned about the need for compatible equipment. "It is appar- The effects of inflation on STC's proposed "strong" potential for interference- generat- ent to us at STC that DBS viewers will desire three- channel service were evident in Shan- ing devices to reach consumers if the corn - equipment capable of receiving more than non's routine description of the service and mission doesn't create an "effective" sam- one DBS service," she said. "With the devel- its cost to consumers. When STC first ap- pling program. opment of compatible home equipment, a plied for the service in December 1980, it "The commission has not made a com- universal receiver could be produced. Such said the maximum monthly cost would be mitment to provide the resources necessary a receiver would be capable of accessing $28. As of last week, according to Shannon, to implement an effective sampling pro- signals from all DBS satellites located in the the maximum cost is $35, a 25% increase gram," NAB said. "If the sampling program same orbital position." As a result, she said. over the past 28 months. is not effective, notification, and especially "the DBS services will be more competitive verification, will not provide the commis- vis -a -vis other alternative television ser- sion with the information it needs to moni- vices." Be wary tor manufacturer's compliance with the STC's most serious competitor at the mo- rules. Therefore, an expanded sampling pro- ment is United Satellite Communications The National Association of Broadcasters gram must be implemented before the com- Inc. Unlike STC, which plans to begin ser- last week asked the FCC to take care in mission increases the use of notification and vice in 1986 using high -power satellites and authorizing electronic equipment under its verification procedures," NAB said. two -foot earth stations, USCI has proposed notification and verification procedures. launching service later this year using low- Under the notification procedure, which Two become one

When RCA Americom's Satcom I -R becomes operational June 1, what happens to the satellite it was launched to replace, Sat - com I? "The most likely option," said an RCA spokesman, is moving Satcom I east in the geostationary arc to 119 degrees west longitude to be co- located with Satcom II, RCA's other aging satellite. Once co- located, the spokesman said, half the 24 transponders on each bird can be turned off, which would lengthen the lives of the satellites and create, in effect, one 24- transponder satellite, Satcom I/U,

Tech explained Programing that made engineering and technology more comprehensible to the lay public was recognized in the second annual Electronic Media Awards ceremony. The

sponsor : the National Society of Professional Engineers, Washington. The TV winner in the news /public affairs category was NBC for vs. U.S.A.: The Hi -Tech Shootout Hawkeye first. The first station to go "totally half- inch" may be a new UHF facility in Spokane, Japan (reported by Lloyd Dobyns, produced by Wash. According to RCA, Broadcast Vision Television has purchased 33 pieces of RCA James Gannon) with honorable mention to Hawkeye equipment for KSKN, set to go on the air this July on channel 22. "We're going to the Cable News Network for Nitinol: Miracle originate, record and edit in RCAs Chroma Trak half -inch format," said BVT President Lee Metal (anchored and produced by Kevin Schulman in a prepared statement. "As far as I know, we should be the first station in the Sanders). The TV winner in the education/ United States to go totally half -inch. We're going to use it for news, field production and in the information category was Independent Net- studio." Schulman (I) shook on the deal at the NAB convention with Joseph B. Howe, RCA work News for Seeing Creation... (report by division vice president and general manager of commercial communications systems divi- Marvin Scott on new NASA space tele- sion, as RCA Group Vice President John D. Rittenhouse looked on. The deal includes five scope, produced by Bob Schapiro.) The ra- Hawkeye cameras (HC -1), three portable recorders (HR -1), 19 studio VTR's (HR -2) and six dio winner in the news /public affairs cate- edit controllers (HE -1). gory was CBS Radio for Alcohol -Fuel of the Future? (produced and anchored by Ron El-

Broadcasting May 2 1983 72 ). The radio winner in the education/infor- service from the Intelsat satellite to Andover date on the Technology of Loud Commercial ation category was National Public Radio will be provided by Comsat. Control," a memorandum released last ha Flatow's report, Supercold Computers A spokesman for CBS News said the divi- week, that office noted the meter's indica- :oduced by Anne Gudenkauf) with honor- sion plans to start a similar service by July 1 tions matched those of human observers le mentions to CBS for The Information to provide 24 -hour capability from London to more than 80% of the time. The controller, ,plosion (correspondent Morton Dean, ex- New York. the memo said, was effective in reducing utive production by Charles R. Reeves) the number of commercials the observers d Home Computers (reported by Marshal perceived to be loud. eb, produced by Frank Miller). Presenta- Olympic channels Ins were made at Washington's Four Sea - Playing both sides ns hotel. The FCC has granted ABC and the Los An- geles Olympic Organizing Committee tern - Motorola has taken some of the gloss off porary use of two UHF channels for land announcement that Cellular extension mobile operations for the 1984 Olympic Kahn Communications' South Korean Samsung Electronics had li- ith enough applications already on file to Games. ABC, which has U.S. broadcast was planning to build and sell rights to the games, was granted use of censed and ep it busy for some time, the FCC has Kahn AM stereo radios ( "In Sync," March will start channel 16 during the July 28 -Aug. 12 last week. ¡shed back the date on which it The 14) with its own announcement cepting cellular radio applications for games period and for initial testing. Samsung has also "decid- committee was use of Motorola said that 3rkets smaller than the top 90 from June 7 granted temporary into a patent license agreement channel 19 from May through August. ed to enter Dec. 1. The commission has already ac- to manufacture" Motorola AM stereo radios. pted applications for the top 90 markets. Motorola, Kahn, Magnavox and Harris are in last week it hoped to complete the make their respec- said Talk time a marketplace battle to itial processing of applications for markets tive AM stereo systems the national stan- 1. of mar- -90 by Dec. Initial processing Contract talks between the National Associ- dard. ts 1 -60 has been completed. ation of Broadcast Employes and Techni- cians and NBC are to resume tomorrow New name, new president (May 3) in Washington. The present three - Disk way March 31, but was year contract expired Society of Broadcast Engineers, Indianapo- of preliminary negoti- le Financial News Network is using one of extended in the wake lis -based organization, is now the Society of in February and March. ie Optical Memory (video) Disk Recorders ations in San Diego Broadcast and Communications Engineers. 2,500 cameramen, Lrrently available in the U.S. for broadcast NABET represents some Name change reflects the expanded scope which is to be the only in- control room personnel and other technical comes none cording, said its owned -and of the professional society and istry use of the new single laser record/ workers at the network and too soon. At the society's annual meeting, it 3yback system. The device, built by Pana- operated stations. elected a cable network engineer, Doyle D. nic and marketed by Matsushita Electri- Thompson, president. Prior to joining The 1, provides 10 times the storage capacity Weather Channel as director of engineering id requires half the space of earlier video - A neat package in 1981, Thompson held the same position sk systems, according to a spokesman for for Landmark Communications, group e Santa Monica, Calif. -based FNN. Comtech Data Corp. of Scottsdale, Ariz., has broadcaster and part owner of TWC. announced the availability of an SMATV head -end-in -a -box. The unit, which can be More time rack mounted, contains everything needed to put a small SMATV operator in business 24 -HR. :C Office of Science and Technology has except the off -air and satellite antennas: 24- tended reply comment deadline on pro - channel satellite receivers, modulators and PROFESSIONAL sal aimed at finding space for private mi- combiners for mixing the satellite signals :wave operators displaced by direct with the off -air signals. The two- satellite- SERVICE FOR )adcast satellite service (BROADCASTING, channel version costs under $5,000. xil 4) to May 23. In order released last COLLINS & lek, the office noted that about 170 origi-

1 comments were received and that some Smarts for sale CONTINENTAL .luded "complex technical analyses." Panavision Electronics, formerly CEI and AM & FM now a subsidiary of Panavision Inc., is put- Direct from U.K. ting its video expertise on the market. It TRANSMITTERS announced that, for a fee, it will help broad- BC News will add a full -time, 24- hour -a- casters and other video users with "special Continental Electronics offers ay satellite video channel from London to projects for nonstandard requirements," in- parts and engineering service le U.S., effective May 1. The channel will cluding the development of high- definition for all Collins AM & FM e available not only for ABC's television television. As CEI, it assisted Panavision in transmitters. 3ws programs but also for special feeds of the development of Panacam, a camera that sorts programs from Britain and Europe, combines video technology with the oper- Whenever you want parts or .cording to Roone Arledge, president of ational flexibility of motion picture cameras. service for your Collins or BC News. Panavision, which announced its purchase Continental equipment, phone Arledge noted it is often difficult to book of CEI at the 1982 National Association of our service numbers day or night, itellite time when needed because of the Broadcasters convention, is in the business creasing commercial demand. The satel- of leasing Panacam and the 35 mm Panaflex (214) 327 -4532 parts e from London, he said, "gives ABC News camera to production companies. decided logistical advantage." (214) 327 -4533 service ABC News said that an Intelsat satellite, Continental Electronics Mfg. Co. geosynchronous orbit 22,300 miles above Box 270879; Dallas, Texas 75227 .e Atlantic, will be used to beam the signal Phone (214) 381 -7181 loud 1 kW thru 50 kW AM 8 FM transmitters and )m England to the U.S. British Telecom How loud is related equipment. ill provide the uplink service from the ABC ews London bureau to the satellite earth Devices developed by CBS for monitoring ation at Goonhilly in Cornwall, England. and automatically controlling the loudness fter the signal passes from Goonhilly to the of broadcast commercials have received Itellite, it will be received as a downlink in largely favorable reviews from the FCC. The ndover, Mass., and then be beamed to devices were tested by the FCC's Office of 'A New Strength in Radio Broadcasting Equrpmenf ew York via domestic satellite. Downlink Science and Technology. And in "An Up-

Broadcasting May 2 1963 73 Mogh9nw.

Market Ma Exchange Closing Closing Mt Percent Capitali. Exchange Closing Closing Mt Percent Capi and Wed. Wed. Change Change PIE zation and Wed. Wed. Change Change PIE ea Company Apr 27 Apr 20 in Week in Week Ratio /000,0001 Company Apr 27 Apr 20 in Week in Week Ratio í000,t

BROADCASTING PROGRAMING

N ABC 66 3/4 67 - 1/4 - 21 12 1.936 O Barris Indus. 5 3/8 53/8 49 N Capital Cities 149 1467/8 +2 1/8 + 1.44 21 1.960 N Coca -Cola 56 1 /8 55 5/8 + 1/2 + .89 14 7,1 N CBS 72 70 +2 + 2.85 18 2,123 N Disney 79 1/2 83 -31/2 - 4.21 27 2,' N Cox 49 1/4 483/4 + 1/2 + 1.02 21 1,396 N Dow Jones & Co 46 1/8 451/4 + 7/8 + 1.93 33 2,! A Gross Telecasting 59 1/8 58 +1 1/8 + 1.93 14 47 O Four Star 6 6 9 0 LIN 39 1/4 361/2 +23/4 + 753 21 407 N Getty Oil Corp 65 1/2 663/4 -1 1/4 - 1.87 8 5, N Metromedia 475 500 -25 - 5.00 31 1,326 N Gulf + Western 25 1/4 243/4 + 1/2 +2.02 13 1; 0 Mooney 4 3/4 4 + 3/4 +18.75 7 3 O Lorimar 20 1/2 201/4 + 1/4 + 1.23 13 N Outlet Co 47 1 /8 49 1/2 -2 3/8 - 479 34 127 N MCA 37 3/8 38 - 5/8 - 1.64 10 1,' O Scripps- Howard 23 23 14 238 N MGM /UA 15 1 /4 14 1/4 +1 + 7.01 27 N Storer 29 1/4 28 7/8 + 3/8 + 1.29 52 479 N Orion 24 1/4 243/8 - 1/8 - .51 5 N Taft 53 1/2 543/4 -1 1/4 - 2.28 15 486 O Reeves Commun 19 1/2 20 - 1/2 - 2.50 10 0 United Television 12 5/8 131/8 - 1/2 - 3.80 16 149 0 Telepictures 18 1/4 161/8 + 1/8 + .77 22 O Video Corp. of Amer 9 1/4 7 7/8 +1 3/8 +17.46 22 N Warner 28 1/4 27 +1 1/4 + 4.62 7 1,1 BROADCASTING WITH OTHER MAJOR INTERESTS A Wrather 30 3/4 31 3/4 -1 - 3.14 54

SERVICE A Adams - Russell 24 3/4 26 -1 1/4 - 4.80 25 149 A Affiliated Pubs 40 1/2 401/2 20 316 0 BBDO Inc 42 1/2 391/2 +3 + 759 16 O A.H. Belo 43 5/8 431/2 + 1/8 + .28 16 408 0 Compact Video 10 9 3/4 + 1/4 + 2.56 77 N American Family 18 1 /8 17 7/8 + 1 /4 + 1.39 12 246 N Comsat 63 67 3/4 -4 3/4 - 7.01 12 t O Associated Commun 25 1/4 24 +1 1/4 + 5.20 10 60 0 Doyle Dane Bernbach 23 1/2 24 - 1/2 - 2.08 18 1 N John Blair 64 3/8 62 1/2 +1 7/8 + 3.00 15 251 N Foote Cone & Belding 46 3/8 43 5/8 +2 3/4 + 6.30 12 1 N Charter Co. 11 7/8 11 5/8 + 1/4 + 2.15 11 250 0 Grey Advertising 90 89 +1 + 1.12 8 N Chris -Craft 19 7/8 201/2 5/8 3.04 21 123 - - N Interpublic Group 56 3/4 54 7/8 +1 7/8 + 3.41 13 N Cowles 18 1/4 181/2 - 1/4 - 1.35 20 72 N JWT Group 32 3/4 321/4 + 1/2 + 1.55 655 1 N Dun & Bradstreet 122 1/2 1261/2 -4 - 3.16 24 3,448 0 MCI Communications. 44 1/2 46 7/8 -2 3/8 - 5.06 29 5,1 N Fairchild Ind 21 3/4 24 1/8 318 9.84 11 285 -2 - A Movielab 4 4 4 N Gannett Co 66 1/2 69 1/4 -2 3/4 - 3.97 20 3,543 0 A.C. Nielsen 35 35 17 7 N General Tire 35 34 +1 + 2.94 34 842 O Ogilvy & Mather 50 3/4 49 +1 3/4 + 3.57 15 0 Gray Commun. 45 45 13 22 O Telemation 5 3/4 51/2 + 1/4 + 4.54 15 N Gulf United 27 3/8 26 +1 3/8 + 5.28 9 757 O TPC Communications 1 3/4 1 5/8 + 1/8 + 7.69 2 N Harte + 17 464 -Hanks 47 441/2 +2 1/2 5.61 O Unite/ Video 11 10 +1 +10.00 17 N Insilco Corp. 22 243/4 -23/4 -11.11 15 351 N Western Union 38 3/4 37 3/4 +1 + 2.64 12 E N Jefferson -Pilot 32 1/4 327/8 - 5/8 - 1.90 8 692 O Josephson Intl. 17 1/4 183/8 -1 1/8 - 6.12 13 83 N Knight -Ridder 53 1/2 541/2 -1 - 1.83 17 1,745 ELECTRONICS/MANUFACTURING N Lee Enterprises 42 3/4 42 + 3/4 + 1.78 29 583 N Liberty 18 1/2 18 + 1/2 + 2.77 15 181 0 AEL 28 1/4 281/4 18 N McGraw -Hill 96 951/4 + 3/4 + .78 22 2.393 N Arvin Industries 20 5/8 205/8 15 A Media General 50 491/2 + 1/2 + 1.01 11 347 0 C -Cor Electronics 16 171/4 -1 1/4 - 7.24 13 N Meredith 110 3/8 1127/8 -21/2 - 2.21 12 345 O Cable TV Industries 6 53/4 + 1/4 + 4.34 29 0 Multimedia 39 393/4 - 3/4 - 1.88 21 614 A Cetec 8 1/2 93/4 -1 1/4 -12.82 21 A New York Times Co 69 1/4 70 5/8 -1 3/8 - 1.94 16 870 O Chyron 26 27 3/4 -1 3/4 - 6.30 28 A Post Corp. 38 3/8 39 1/4 - 7/8 - 2.22 19 70 A Cohu 9 71/8 +1 7/8 +26.31 27 N Rollins 13 3/8 131/2 - 1/8 - .92 10 347 N Conrac 35 1 /2 34 7/8 + 5/8 + 1.79 10 : N Schering- Plough 43 3/8 43 + 3/8 + .87 13 2,309 N Eastman Kodak 81 1 /4 82 1/8 - 7/8 - 1.06 11 13,e N Signal Cos. 31 3/8 31 3/8 20 3.325 O Elec Missile & Comm. 13 11 +2 +18.18 93 0 Stauffer Commun. 43 43 11 43 N General Electric 109 1121/8 -3 1/8 - 2.78 14 24,E A Tech Operations 28 1/4 251/2 +2 3/4 +10.78 10 24 N Harris Corp 42 3/8 42 + 3/8 + .89 22 1 N Times Mirror Co. 74 3/4 721/4 +2 1/2 + 3.46 18 2,556 O Microdyne 13 1/2 141/8 - 518 - 4.42 32 0 Turner Bcstg. 17 3/4 17 + 3/4 + 4.41 68 362 N M/A Corn. Inc 23 3/4 25 1/8 -1 3/8 - 5.47 33 1,C A Washington Post 69 1/8 681/4 + 7/8 + 1.28 19 977 N 3M 85 1/4 841/4 +1 + 1.18 24 10,C N Wometco 31 7/8 22 7/8 +9 +39.34 21 551 N Motorola 108 1 /2 110 7/8 -2 3/8 - 2.14 23 4,1 N N. American Philips 63 1/4 65 -1 3/4 - 2.69 12 E N Oak Industries 10 1/2 101/8 + 3/8 + 3.70 42 1 CABLE A Orrox Corp. 5 3/4 61/8 - 3/8 - 6.12 5 N RCA 25 3/8 251/4 + 1/8 + .49 13 2.0 N Rockwell Intl. 56 1/8 551/4 + 718 + 1.58 13 4.2 A Acton Corp 7 5/8 7 + 518 + 8.92 45 38 A RSC Industries 5 7/8 5 5/8 + 1/4 + 4.44 59 N American Express 69 673/4 +1 1/4 + 1.84 15 8,811 N Scientific -Atlanta 16 3/8 161/4 + 1/8 + .76 126 O Burnup & Sims 7 7/8 7 7/8 8 69 N Sony Corp 15 14 3/4 + 1/4 + 1.69 19 3,4 0 Comcast 20 1/4 193/4 + 1/2 + 2.53 21 142 N Tektronix 65 1/2 657/8 - 3/8 - .56 17 1,2 N General Instrument 51 3/4 503/8 +1 3/8 + 2.72 15 1,606 O Telemet (Geotel Inc.). 31/8 31/4 - 1/8 -3.84 18 N Heritage Commun. 11 1/2 11 1/8 + 3/8 + 3.37 3 49 A Texscan 23 1/4 251/4 -2 - 7.92 28 1 O Rogers Cablesystems 10 5/8 101/8 + 1/2 + 4.93 11 234 N Varian Associates 43 7/8 461/2 -2 5/8 - 5.64 28 9 O Tele- Communications 25 5/8 271/2 -1 7/8 - 6.81 46 536 N Westinghouse 44 443/4 - 3/4 - 1.67 9 3.E N Time Inc 61 1/8 601/4 + 7/8 + 1.45 25 3,428 N Zenith 19 1/8 17 +2 1/8 +12.50 17 2 O Tocom 6 3/4 6 7/8 - 1/8 - 1.81 6 47 N United Cable TV 18 5/8 17 +1 5/8 + 9.55 26 204 Standard & Poor's 400 N Viacom .33 3/4 351/2 -1 3/4 - 4.92 16 390 Industrial Average 180.80 180.00 + .80

Notes: A- American Stock Exchange. B- Boston, M- Midwest, N -New York, P- Pacific, Earnings figures are exclusive of extraordinary gain or loss. Footnotes: ' Stock c 0 -over the counter (bid price shown, supplied by Shearson Loeb Rhoades, Wash- not trade on given day, price shown is last traded price. " No P/E ratio compute ington). P/E ratios are based on earnings per share for previous 12 months as company registered net loss.*** stock split two for one. + Stock traded at less th published by Standard & Poor's or as obtained by Broadcasting's own research. 12.5 cents. "" Stock inactive due to limited bidding.

Broadcasting May 2 1983 74 ment, "the improved performance of our ations was down 12% on a 6% increase in ABC 1st-quarter broadcasting and publishing operations in revenues topping $1 billion. CBS's earnings the first- quarter of 1983 did equalize the in- per share declined 17% to 60 cents against earnings down creased investment spending in our new vid- I982's 72 cents for the first quarter. RCA eo businesses and the decline in interest in- said that revenues were up 24% at NBC for While overall earnings dip, come." the first quarter, with "sharply higher prof- broadcasting profits rise 38% CBS, and NBC parent, RCA, also report- its." Advances were posted in the TV net- to $40.6 million with help ed first- quarter results last month. CBS re- work and owned TV stations division, RCA from 'Winds' and 'Thorn Birds' ported mixed results with the net income up said, where the Super Bowl helped boost 13%, but income from continuing oper- revenues. ABC reported its first -quarter 1983 earnings decreased 43% to $13.9 million, or 48 cents per share, on revenues of $663.1 million. But ABC pointed out that its earnings were I oNaAoP-IDG essentially flat over the year before because I982's first- quarter results were abnormally Richmond, Va. Media inflated by a nonrecurring gain of $ I0.3 mil- Media General increase. -based General reported first -quarter lion, or 36 cents per share, derived from earnings increased 18.8% from $1.01 per share to $1.20 per share. Net income was investment tax credits and other interest in- $8,515,000 on revenues of $119,797,000. Profits in broadcast division increased from $1,853,000 to $3,251,000. come (BROADCASTING, April 1 I ). In broadcasting, ABC reported, earnings O increased 38% to $40.6 million on a 12% Good quarter. First -quarter earnings per share for Knight -Ridder Newspapers Inc. increase in revenues to $588.2 million. In increased 25.5 %, from 47 cents per share to 59 cents per share. Net income increased 1982, first- quarter broadcasting earnings 30% to $19,703,000 on total revenues of $340,932,000. Broadcasting revenue increased were $29.3 million on revenues of $526.6 6.5% to $9.928,000. constituting 2.9% of total revenues. was strong," million. "Advertiser demand D ABC said, among its network, owned stations and radio divisions. Storer dividend. Storer declared dividend of 10 cents per share on common stock, At the network, ABC reported Winds of payable June 3 to shareholders of record May 13. War and Thorn Birds "contributed to incre- mental revenue growth." ABC said that de- LIN up. LIN Broadcasting Corp., New York, reported 24% increase in earnings per share, spite the costs of these programs -close to from 29 cents to 36 cents. Net income increased 28% to $3.942,000 on revenues of $60 million for Winds and $20 million for $20,652,000. LIN said cellular radio telephone applications cost $373,000 for first quarter, Thorn Birds-"the TV network profit mar- compared to $192,000 for same period last year. gin expanded in the first- quarter." Profits also increased among the owned TV stations, ABC said, while ABC Radio "im- Harte -Hanks increase. Harte -Hanks Communications Inc. reported earnings per share proved" its profitability. of 49 cents for first quarter of 1983 as compared to 44 cents for same period last year. ABC Video Enterprises lost $11,638,000 Net income was $4,941,000, on revenues of $97,817,000. up 12% and 13 %, in the first quarter of this year, ABC report- respectively, compared to first -quarter 1982 net income of $4,400,000 on revenue of ed, as compared to $2,165,000 for the first $82263,000. quarter of 1982. ABC's joint ventures in O Daytime and Satellite News Channels- Ticking Time. Time Inc.'s net income for first quarter of 1983 was $28.9 million, or 46 which were not up and running this time last cents per share, compared with $27.7 million, or 45 cents per share, over first quarter last year-plus its investments in Telefirst (for- year. Revenue for 1983 period ending March 31 was $915.5 million, up from $805 million merly Home View Network), a pay -perin 1982. Video group income before taxes was $46.2 million, up from $32.2 million in view sports service, RSVP, and its joint ven- 1982, on revenues of $249.6 million and S190.6 million, respectively ture with Cox Communications, all contributed to higher losses for Video Enter- prises, ABC said. The losses were not unex- pected. Last month ABC Video Enterprises We are to announce the President Herb Granath told analysts that pleased recent transaction: projections indicated a three -to -five -year closing of our start-up period for new services (BROAD- CASTING, April 11). $136,000,000 In publishing, ABC said profits increased 8% to $5.3 million on 3% lower revenues of WFLD -TV Chicago, III. $60.7 milion. The decrease in revenues was (FIELD ENTERPRISES) principally due to decline in advertising in SOLD TO some of its trade publications, plus the closing of some others. ABC Scenic Attractions METROMEDIA INC. had higher revenues but lower profits, ABC reported, and ABC Motion Pictures suffered "modest operating losses." "While on a comparative basis, we were HOWARD E. STARK not able to offset the positive effect of the Media Brokers- Consultants investment tax credit refund received in the 575 Madison Avenue New York, N.Y. 10022 (212) 355 -0405 first quarter of 1982," ABC Chairman Leon- ard H. Goldenson said in a prepared state-

Broadcasting May 2 1983 75 Radio race comes down to two Stevens pulls out of contest for NAB radio vice chairmanship, throws his support to Snider; May is other candidate The race for the National Association of Broadcasters radio board vice chairmanship is narrowing down to a two -man contest. Due to the decision last week by board member Gary Stevens, president of Doubleday May Snider Broadcasting, New York, to withdraw from the race, board members Walter May, presi- mum of three days a month." "Unfortunately, the dates of that meeting co- dent, WPKE(AM)- WDHR(FM) Pikeville, Ky., Stevens also challenged any doubts about incided with an executive committee meet- and Ted Snider, KARN(AM) -KKYK(FM) Little his commitment to NAB. "In addition to being of my parent company, of which I am Rock, Ark., become the remaining contending a member of the Allocations Task Force, also a corporate vice president. With our ers for the seat. I am the only board member chairing two meeting in Puerto Vallarta, and the Double- Radio board member Cliff Gill, board major committees (Radio Programing Con- day meeting on the island of Antigua, it was chairman, KWVE -FM Marina Del Rey, Calif., ference and Metro Market), and this is my impossible to arrange reasonable connec- was another potential candidate, but he freshman year," he said. Then Stevens tack- tions to enable me to at least attend a few dropped from the race, and last week re- led charges about his failure to attend the days of the NAB gathering. I did try," Ste- signed from the board (see "Fates & For- association's January joint board meeting. vens wrote. tunes," page 102). Gill resigned because he is selling KWVE- FM, the only station he owns, and once it is sold, he would no longer be eligible to serve Toronto hosts AWRT annual convention the "in- on the board. Rather than postpone Heavy attendance by Canadians and Joan Tobin, president of Tobin Enter- evitable," Gill said, he decided to step down expected at 32d annual meeting prises and a member of the board of Comsat. and allow his replacement time to prepare Other highlights of the convention, titled for the June board meeting. Members of American Women in Radio and "People Turn Us On," include a luncheon With Stevens and Gill out of the race, an Television will be joined by their Canadian speech by NBC News Correspondent Jessica interesting twist has developed. In a letter colleagues this week in Toronto for the asso- Savitch; presentation of the Silver Satellite sent to all radio board members, Stevens ciation's 32d annual convention-and its Award to actress Loretta Swit; presentation said he is supporting Snider for the post. second international convention (the first of the AWRT Achievement Award, Sid Snider, he believes, "is the right guy for this was held in London in 1970). Guber Award and certificates of commenda- year, as well as the person to take it all the "Heavy participation by Canadian worn- tion; inauguration of incoming AWRT Presi- way over the next few years." en" is expected, according to the associ- dent Jeri Warrick- Crisman, president and May and Stevens were considered the ation's executive director, Phyllis Tritsch, general manager of WNJR(AM) Newark front runners. Now, however, with Stevens who said 75 to 100 Canadians will be joining (Union), N.J., and introduction of new throwing his support to Snider, the election between 300 and 400 AWRT members at the board members. could develop into a real "dog fight," one Royal York hotel. AWRT will discuss with The schedule of events, Wednesday radio board member said. And although the Canadian participants the value of a through Saturday, follows. May remains a formidable candidate, similar organization in Canada, or perhaps sources said, Snider is beginning to wage a an affiliation with the American association, tough campaign. Tritsch said. "As you probably realize, whoever is This year's total attendance is projected to Wednesday, May 4 elected vice chairman this year will ultimate- be down slightly from previous years, ly be in line for the joint chairmanship of our Tritsch said, due to several factors including organization. While very much wanting to the Canadian convention site, cutbacks in Registration. 7:30 a.m. -7:30 p.m. serve on the executive committee of the ra- travel budgets and the general economic cli- dio board, I do not believe I would be able to mate. Breakfast. 8 -9:30 a.m. Concert hall. make the commitment down the line for the The formal meeting agenda gets under more demanding role of joint chairman," way Wednesday (May 4) with a welcome Opening general session. 9:45 -11:45 a.m. Stevens said. He explained, however, that he from Martha Pell Stanville, convention Ballroom. Welcome by Martha Pell Stanville, remains interested in the post and added that chairman and vice president -affiliate promo- convention chairman. Introduction to World if re- elected to the board next year, "I will tion services, NBC -TV. Also speaking dur- Communications Year 1983: Charlotte Tharp, again be a candidate for vice chairman, a ing the opening session will be AWRT Presi- AWRT president; Elizabeth Kriegler, Canadian position which I am quite prepared to make dent Charlotte Tharp, community relations Department of Communications; Dr. Carol Lee the time for." director, WHAS Inc., Louisville, Ky. A panel Hilewick, executive director, U.S. Council World Stevens also used the letter as an opportu- session follows, with Anne Jones, FCC Communications Year. Lost in Space: A Look at nity to "clarify" a couple of points that sur- commissioner; Diana Lady Dougan, coor- Global Communications Today and Tomor- faced during his campaign. "I have the time dinator for international communication and row. Moderator: Jane Cohen, National Associ- to serve on the executive committee. I live information policy, U.S. Department of ation of Broadcasters. Panelists: Diana Lady only two hours by air, door to door, from State; Elizabeth Kriegler, director general, Dougan, State Department; Elizabeth Kriegler; Washington. I also have a Washington sta- broadcasting and social policy branch, Anne Jones, FCC commissioner; Joan Tobin, To- tion, which means I am in that city a mini- Canadian Department of Communications, bin Enterprises

Broadcasting May 2 1983 76 _ uncheon. 12:30 -2:15 p.m. Canadian room. Three concurrent sessions. 11:15 a.m. -12:30 Speaker: NBC News Correspondent Jessica p.m. PR Meets the Computer. Quebec room. ìavitch. Presenter Tom Miller, Computer Research Fix -up time at NPR Group. kdvisory council meeting. 2:30 -4:30 p.m. Pre- Financially troubled network siding Incoming Chairman Jeri Warrick -Cris- How to Start Your Own Business. Algonquin will get independent audit nan room. Presenter: Lucille Gray to help isolate problems and spur monetary aid 3anquet. 7:30-10:30 p.m. Canadian room. Pre- Marketing Cable to Advertisers. Ballroom. Pre- siding: Charlotte Tharp, AWRT president. Mis- senter: Marcella Rosen, N.W. Ayer. National Public Radio announced last week ress of ceremonies: Jan Tennant, Global Televi- that it is bringing in an outside accounting ;ion. Presentation of Silver Satellite award to Luncheon. 12:45 -2:45 p.m. Canadian room. firm to audit the organization as part of an actress Loretta Swit. Entertainment: The Arbors. Charlotte Tharp presiding. Speaker: Virginia overall effort to tackle its current financial Carter, Tandem Productions. crisis. During a satellite -delivered closed circuit interconnect with NPR station mem- Jones General session. 3 -5 p.m. Ballroom. Position- bers, NPR Board Chairman Myron Thursday, May 5 hoped ing: The Battle for Your Mind. Al Ries, author of outlined an initial plan that it is will Positioning: The Battle of Your Mind. help eliminate the $3- million budget shortfall discovered by the network only weeks Registration. 7 30 a.m -6 p.m. The board's Reception. 6:30 -8:30 p.m. Casa Loma Castle. ago (BRGADCASTING,April 25). finance committee and a special committee Roundtable sessions. 8 breakfast -9:30 a.m. appointed by Jones are asking for the audit and the proposal is expected to be approved Four concurrent workshops. 9:45 a.m. -12:30 Saturday, May 7 by the full board today (May 2). The com- p.m. Leadership Training. Territories room. Pre- mittees think the audit is the best step for the senters: Jeri Warrick- Crisman and Jim Pfafflin, network, whose predicament is generating Performance Institute. Closing general session. 9:30 -11:30 a.m. Con- Congressional concern and caused the Cor- cert hall. The Role and Impact of the News Me- poration for Public Broadcasting to forego Shaping Our Futures: A Leadership Seminar. dia on Economic Opinion. Moderator: Donald any immediate offers of aid until it receives Ballroom. Presenter: Glenn Tucker, manage- West, managing editor, BROADCASTING maga- some specific answers about what went ment consultant. zine. Panelists: Will Sparks, Citibank; Sheila wrong. Kast, ABC News; Mary Eccles, Joint Economic Jones explained that the Washington ac- room. Present- Radio Trends. British Columbia Committee of the U.S. Congress; Helen Junz, counting firm of Coopers & Lybrand, would er: John Bassett, Curt Gowdy Broadcasting International Monetary Fund. conduct the audit from the start of NPR's Corp. fiscal year, Oct. 1, 1982, through April 30, a financial Board meeting. 1 -3 p.m. Confederation rooms 1983, and, in addition, develop room. Presenter: Creative Thinking. Algonquin 4 and 5. forecast through September 30, 1983. Coo- David Coleman, Ph.D.

Awards luncheon. Canadian room. 1 -2:45 p.m. Presiding: Charlotte Tharp, AWRT president. Presentation of Certificates of Commendation with presenter Anne Murray. Sid Guber award Broadcasting presentation to Eric Zivian. AWRT Achievement award to Muriel Fox. 1 735 DeSales Street, N.W., Washington, D.C. 20036 -4480

Business meetings. Ballroom. 3 -6 p.m. Inau- Please send ... (Check appropriate box) gural address by Jeri Warrick- Crisman. U Broadcasting pp Magazine China study tour report. Ontario room. 6:45- 3 years $160 2 years $115 1 year $60 7:15 p.m. Presiding: Mal Johnson, AWRT (Canadian and international subscribers add $20 per year)

LI Broadcasting it Cablecasting Yearbook 1983 Friday, May 6 The complete guide to radio, television, cable and satellite facts and figures -$75 (if payment with order $65) Billable orders must be accompanied by business card, company letterhead or purchase Registration. 7:30 a.m. -6 p.m. order. Off press April 1983.

Roundtable breakfast sessions. Concert hall. Name 8 -9:30 a.m. Payment enclosed Company Bill me General session. Alberta room. 9:45 a.m. - 12:20 p.m. Managing Human Differences. Pre- Address Home? Yes No senter: Jan Carter, Lawrence-Leiter & Co. City State Zip Three concurrent sessions. 9:45 a.m. -11 a.m. Type Business Title /Position Successful Advertising Made Easy. Quebec of room. Presenter: Al Fanden, Foote. Cone & Beld- Signature Are you in cable TV operations Yes ing. (required) No

Succeeding as an Independent Consultant. Al- For gonquin room. Presenter: Lucille Ameri- renewal or address change Gray, place most recent label here can Woman's Economic Development Corp.

Marketing Cable to Subscribers. Ballroom. Pre- to read when there's time to read only one. senter: Judy Ranzer, Warner Amex. The one

Broadcasting May 2 1983 77 pers & Lybrand, he said, will also develop a that clearly stated CPB would not take any also indicates that the corporation wants t financial analysis of NPR's "new ventures" action until it gets some answers. "Until deal directly with Bornstein and the NPI initiatives. CPB's annual audit is also cur- CPB has much more specific information board, probably a signal that Mankiewicz i rently in progress. Jones noted that the board about what went wrong, why there were no no longer a key negotiator. would not make any more specific recom- controls in place to prevent the crisis from "We are relying on the designated chie mendations to alleviate the deficit until the happening and then deepening, what ser- operating officer and the board for this infor audit is finished. "We cannot proceed until vices are likely to be affected, what the ca- mation. Until we have this kind of informa we have a true damage report and know the pacity of NPR will be for the remainder of tion, we cannot responsibily ask our direc magnitude of the problem," Jones said. For- this fiscal year and for at least the next two tors to consider specific proposals." tunately, he added, Coopers & Lybrand says fiscal years, it would be premature to recom- The fmance committee will also explon will it complete the audit by June 10. Jones mend any action. Furthermore, we must un- such funding options as an advanced pay said, however, that the finance committee derstand what controls are being put into ment of NPR membership dues, a loan fron will continue discussing additional budget place to safeguard against similar problems stations or a transfer of station grants fron reductions in nonprograming areas. in the future," the memo said. The memo CPB to NPR. C In addition, Jones said, the finance committee was accepting some recommendations from its newly chosen chief operating officer, Ronald Bornstein, director of the ng OLI LJgw LJLJ Ul" telecommunications division of the Univer- sity of Wisconsin, and general manager of PROPOSED CBS affiliate on with kv its WHA -AM -TV Madison, Wis. Bornstein channel 6 93.3 visual, 11 kw aural, and antenna 1,020 fee called for an immediate hiring freeze and WRGB(TV) Schenectady, N.Y. o Sold by Gen- above average terrain. asked that any expenditures of $5,000 or eral Electric Broadcasting Co. to Universal more be approved by him. To speed the pro- Corp. for approximately $35 million KIOI(FM) San Francisco, Calif. o Sold by Tht cess along Bornstein has assembled a transi- ( "Closed Circuit," April 4, 18). Seller is Charter Co. to Price Communications fo tion team to work with and study NPR's fis- New York -based subsidiary of General Elec- $12.4 million cash. Seller is publicly trade( cal problems (see "Riding Gain," page 41). tric Corp., group owner of three AM's, five Jacksonville, Fla. -based oil and insurance The finance committee will also continue to FM's and three TV's and also owner of 13 conglomerate which is selling off its radi( study a variety of funding options, particu- cable systems. GE has put up all eight radio station group. Kioi is last of company's sta larly, the potential of using direct mail fund stations and two of its TV's for sale (BROAD- tions to be sold. Charter last year sok raising. CASTING, Nov 22, 1982). Buyer is newly WDRQ(FM) Detroit to Amaturo Group for $: A key option for NPR is to seek help from formed venture o' Forstmann Little & Co. million (BROADCASTING, Nov. 1, 1982)and CPB. NPR's President Frank Mankiewicz, and John D. Backe, former CBS president. earlier this year, KYKY(FM) St. Louis, WOKY who will soon step down from that post, has Forstmann Little & Co. is private New York (AM) Milwaukee and WMIL(FM) Waukesha raised the possibility that CPB might guaran- investment firm. Backe is also president of Wis. to Surrey Broadcasting for $10 millioi tee a loan for NPR. Any hopes for an imme- Tomorrow Entertainment Inc., television (BROADCASTING, Feb. 21). Last month i diate commitment from CPB were dashed, production company he owns jointly with sold KCBQ -AM -FM San Diego to Infiniti however, by a memo sent to NPR members Dancer Fitzgerald Sample Inc. WRGB is Broadcasting for reported $8 millioi (BROADCASTING, Jan. 31). Buyer is publicl traded New York -based company, headed b' Robert Price, president, which also own: Ackerley, Incorporated WOWO(AM) Fort Wayne, hid. Kiol is of 101.3 mhz with 125 kw and antenna 1,16( has acquired feet above average terrain. Broker: Black burn and Co. Inc. KKJY -FM Albuquerque, N.M., and KSET-AM KKTV -TV FM El Paso, Tex. Sold by Broadcast Associ Colorado Springs, Colorado ates of New Mexico to Dunn Broadcasting Co. for $3.75 million. Seller is owned b) for Steve Gold, Louis Weiner, Dick Seffmar and Len Howard. Gold, Howard and Wiene: are principals in KVEG(AM) North Las Vega 15,500,000 and KFMS(FM) Las Vegas. Buyer is owned b) from John M. Dunn, an Evansville, Ind. investor who has no other broadcast interests. KKJY FM is on 100.3 mhz with 22.5 kw and anten- Capitol Broadcasting Company na 4,110 feet above average terrain. KsET is on 1340 khz with 1 kw day and 250 w night KsET FM is on 94.7 mhz with 91 kw anc We are pleased to have served as antenna 740 feet above average terrain. broker in this transaction. WWCA(AM) Gary, Ind. D Sold by Lake Broad. casting Co. Inc. to Metro Communication: Inc. for $650,000. Seller is controlled b) estate of Dee O. Coe. Buyer is owned b) L.E. Willis, who also owns WFTH(AM) Rich. mond, WPCE(AM) Portsmouth, WOWI(FM: BLACKBURNti INC. COMPANY, Norfolk, all Virginia; WSUE(FM) Green Cove Springs, Fla., and WIMG(AM) Ewing, N.J. RADIO TV CATV NEWSPAPER BROKERS / NEGOTIATIONS FINANCING APPRAISALS He also bought, subject to FCC approval. WBOK(AM) New Orleans (see below). WwCA is with 1 WASHINGTON. D.C., CHICAGO. IL ATLANTA, GA BEVERLY HILLS, CA on 1270 khz kw full time. Broker. 20036 60601 30361 90212 Blackburn & Co. Inc. 1111 19th Street. N.W. 333 N. Michigan Ave. 400 Colony Square 9465 Wilshire Blvd. 1202) 331 -9270 1312) 346-6460 1404) 892-4655 (213) 274 -8151 WONE(FM) Cleveland, Tenn. o Sold by Brad- ley Enterprises Inc. to Kali Broadcasting 5/2/83 Inc. for $650,000. Seller is owned by Roger

Broadcasting May 2 1983 7A Gainesville, Ga., and new CP for TV at Sac- ramento, Calif. Buyer is owned by L.E. Wil- lis Sr., president. It also owns WPCE(AM) Portsmouth, WFTH(AM) Richmond and wowl(FM) Norfolk, all Virginia; WSUE(FM) Green Cove Springs, Fla., and WIMG(AM) Ewing, N.J. WBOK(AM) is on 1230 khz with 1 kw day and 250 w night.

KMOK(FM) Lewiston, Idaho Sold by Doug- las A. MacKelvie to Ida -Vend Co. for $278,889. Seller has no other broadcast interests. Buyer is owned by Robert W. Prasil, president (63.5%), his sons, Gary D. and Robert W. Prasil Jr. (6% each) and Burton Harrison (24.5%). It also owns KRLC(AM) Lewiston, Idaho. KMOK is on 106.9 mhz Backe in Schenectady. Former CBS President John D. Backe was among those present at a with 100 kw and antenna 300 feet above press conference last Tuesday, announcing the proposed deal in which he and his co- average terrain. venturers would purchase WRGB(TV) Schenectady, N.Y., from General Electric Broadcasting Co. for approximately $35 million cash (see page 78). Broadcasting continuously since 1928, Other proposed station sales include: WRGB claims to hold the first official TV broadcast license, dating to 1939. L to r: Brian Little, KCSJ(AM) Pueblo, Colo. (BROADCASTING. partner in Forstmann Little & Co.: James Del Monico, WRGB general manager; and Backe, who April 18); KGMQ(AM) Pueblo, Colo.; is also president of Tomorrow Entertainment Inc. Photo by ¡Arnee Wheeler. KAAK(FM) Great Falls, Mont.; WJDM(AM) Elizabeth, N.J.; WRFDIAM) Columbus - Worthington, Ohio; WRZK(AM) Algood, Gupton, president, Daniel E. Winters and WBOK(AM) New Orleans by Starr Sold Tenn.; WINT-TV Crossville, Tenn.; KYOT(FM) rthur W. Hodge (one -third each). They WBOK Inc. to Christian Broadcasting Corp. Refugio, Tex. (BROADCASTING, April 4), the no other broadcast interests. Buyer is cash. Seller is by Sham- for $450,000 owned (see "For the Record," page 82). wiled by Clyde W. Thomason. president. rock Broadcasting Co. Inc., which is headed ho also owns WBAC(AM) Cleveland. Tenn. by Roy E. Disney, chairman. Shamrock also 1 -1 APPROVED 'QNI: is on 104.9 mhz with 3 kw and anten- owns KMGC(FM) Dallas; KXLR(AM) North 1 3(X) feet above average terrain. Little Rock, Ark.; KUDLIFM) Kansas City. KSEE(TV) Fresno, Calif. Sold by San Joa- NZA(FM) Hiawatha, Kan. o Sold by Kanza Kan.; KABL(AM) Oakland, Calif., and KABL- quin Communications Corp. to Meredith roadeasters Inc. to KNZA Inc. for FM San Francisco; WTVQ -TV Lexington, Ky.: Corp. for $17,611,230. Seller is owned by 587,5(X). Seller is owned by Michael Lee WWWW(FM) Detroit; KITV(TV) Honolulu, 15 stockholders, principally local business- arter, president (80%). Gregory F. Buser KHVO(TV) Hilo and KMAU(TV) Wailuku, all men and ranchers, who bought KSEE (then 0%) and Robert B. Hilton (10%). Carter Hawaii. It also is applicant for new FM at KMJ -TV) in 1979 for $13.5 million from id wife, Carol S., also own 50% each of 401.(AM1- KMZU(FM) Carrollton, Mo., and 'e applicants for LPTV's at Carrollton, hillicothe and Marshall. all Missouri. Buy- ' is owned by Gregory E. Buser. president .2%), and wife. Rebecca S. (42%). Robert

. Hilton and wife, Kay L. (8% each). They 'e also applicants for three LPTV's. KNZA ATTRACTIVE OPPORTUNITIES on 103.9 mhz with 3 kw and antenna 300 et above average terrain. Broker: Ralph E. 'cation SMALL MARKET CLASS A FM Midwest market. Only station in this county of over 30,000. Owner/ rDBL -AM -FM Springfield, Tenn. Sold by operator's dream. Price $410,000, $135,000 down with balance fiddle Tennessee Enterprises Inc. to DBL to be financed by seller. Gross billing $250,000. roadcasting for $530.(00. including 50,000 for noncompete agreement. Seller LARGE MARKET CLASS C FM owned by H.A. Webster. president. who Underdeveloped FM. Excellent signal in attractive large market. Is no other broadcast interests. Buyer is Asking price $3,500,000. cash. Acquisition excellent for group wned by Terry E. Forcht. Corbin. Ky.. at- owner. im ey, who also owns WHIC -AM -FM Hardins- Jrg and WAIN -AM -FM Columbia, both Ken - FULL -TIME REGIONAL AM .cky. WDBL is daytimer on 1590 khz with I Best AM facility in market. Asking price comparable to current AM +v. WDBL: FM is on 94.3 mhz with 3 kw and multiples. Well under 2x net revenues. Outstanding full -time henna 215 feet above average terrain. coverage of entire metro. Station presently profitable. raker: Chapman Associates. DON -AM -FM DeOueen, Ark. o Sold by Ra- io DeQueen to Jay W. Bunyard and Anne V. Bunyard for $475,000. Seller is owned y Haskell Jones and wife. Verlaine, who ave no other broadcast interests. Buyer is ay W. Bunyard (55 %) and mother, Anne t/J 8T1P} O 35%). Jay Bunyard is sports director and J nnouncer at KDQN- AM -FM. Anne Bunyard is COE traffic department and-administration at DON- AM -FM. They have no other broadcast P.O. Box 42401. Cincinnati, OH 45242 (513) 791.8730 Iterests. KDQN is daytimer on 1390 khz. .DON-FM is on 92.7 mhz with 3 kw and ntenna 307 feet above average terrain.

RrnaAreMinn Usw 9 141R3 McClatchy Newspapers after filing compet- by Beasley Broadcast Group to Burbach Radio is owned by Larry O. Garrett, who i ing application for KSEE facilities (BROAD- Broadcasting Co. and Garrett Radio Inc. for general manager of Burbach stations. WKB: CASTING, Nov. 12, 1979). Deal includes $2.2 million. Seller is Goldsboro, N.C. - is on 630 khz with 5 kw full time. WSGF i $4,111,230 for outstanding common stock, based group owner of five AM's and six on 95.5 mhz with 100 kw and antenna 401 $9 million for assumption of note held by FM's principally owned by George Beasley. feet above average terrain. Prudential Insurance Co. of America and He bought WKBX (formerly WSAV) in 1977 WRKB(AM) -WJZR(FM) Kannapolis, N.C. i Buyer is $4.5 million for preferred stock. for $575,000 (BROADCASTING, March 21, Sold by Hefner Radio Inc. to Downs Radio Des Moines, Iowa -based magazine publish- 1977) and WSGF(FM) earlier that year from Inc. for $1,345,000. Seiler is owned by Wil er and group owner of six AM's, six FM's different seller for $370,000 (BROADCAST- ham and Nancy Hefner. who have no othe and five TV's. It recently sold KCMO(AM)- ING, Jan. 10, 1977). Buyer is partnership of broadcast interests. Buyer is subsidiary o KCEZ(FM) Kansas City, Mo. (BROADCAST- Burbach Broadcasting Co. and Garrett Ra- Downs Broadcasting, which is owned b ING, Jan. 10), and put its Omaha radio sta- dio Inc., which last year bought WKRT(AM)- Paul H. Downs (75 %) and William H. Sand WNOZ(FM) tiOnS up for sale (BROADCASTING, Aug. 9, Cortland, N.Y., for $1.35 million ers (25%), who also own WQIM(FM> Pratt 1982). KSEE is NBC affiliate on channel 24 (BROADCASTING, May 24, 1982). Burbach ville, Ala. Sanders also owns 35% of WGUL with 191 kw visual, 38 kw aural and antenna Broadcasting is owned by Robert H. Bur- (AM)- WPSO(FM) New Port Richey, Fla. WRKI feet above average terrain. L. Laubach (49 %), 2,350 stein (51%) and John is 500 w daytimer on 1460 khz. WJZR is 01 who own WCCK(AM) -WEYZ(FM) Erie, Pa., 99.7 mhz with 10 kw and antenna 320 fee WKBX(AM) -WSGF(FM) Savannah, Ga. Sold and WXIL(AM) Parkersburg, W.Va. Garrett above average terrain. KWAO(FM) Sun City, Ariz. Sold by Sun Cit: Broadcasting Corp. to KLFF-FM Inc. fo $1.25 million. Seller is owned by Harry O Yearick (49 %), Russell Lash and Frederic! L. Maderia (25.5% each), who have no oth er broadcast interests. Buyer is subsidiary o Canyon Communications Corp., which i owned by Lawrence Mazursky and wife Beverly, who also own KLFF(AM) Glendale Ariz. KwAO is on 106.3 mhz with 3 kw am antenna 97 feet above average terrain. LET'S KJCK-AM -FM Junction City, Kan. Seventy five percent sold by Junction City Broad casting Co. Inc. to Steven D. Roesler, owne of other 25 %, for $980,000. Seller is Ralpl L. Weir Jr., who has no other broadcast in terests. Buyer is president of Junction Citi Broadcasting and has no other broadcast in

terests. KICK is daytimer on 1420 khz with I kw. KICK -FM is on 94.5 mhz with 100 kw MAKE and A antenna 630 feet above average terrain KBRC(AM) Mount Vernon, Wash. Sold b, W.D. Radio Co. to M.C. Radio Inc. fo $825,000. Seller is equally owned b' George B. Dewey and Edward J. Watson who have no other broadcast interests. Buye is owned by Matthew N. Clapps Jr., win also owns KFQD(AM) Anchorage; KXRG(AM) DEAL KDUX(FM) Aberdeen, Wash., and is permit tee of KWHL(FM) Anchorage. KBRC is oI FIRSTMARK HAS THE BUYERS, SELLERS 1430 kh7 with 5 kw day and I kw night. KKLR(FM) Edmond, Okla. Sold by Mit AND FINANCING. American Media Co. to Louis J. Bodnar fo Just tell us what you need. As a broker /financer of $750,000. Seller is composed of 17 partner broadcast or cable TV property transactions, we can handle and headed by James A. Reeder, managing partner. They also own KOKA(AM)- KCEZ(FM all or any part of your transaction. Our 24 years of experience Shreveport, La. Buyer is Louis J. Bodnar in the industry have given us a list of buyers and sellers and who is Oklahoma City -based attorney an more in-service experience than you'll find anywhere else. has no other broadcast interests. KKLR is oI capability to finance the same trans- 97.7 mhz with 3 kw and antenna 300 fee Add to that our unique above average terrain. actions we broker and you've got a solid deal, put together Other approved station sales include and financed by one experienced company. That can save KAAA(AM)- KZZZ(FM) Kingman, Ariz. time, money and confusion for everyone involved. KMCW(AM)- KABK -FM Augusta, Ark. Call Firstmark We have the contacts and the money. All KNWA(FM) Fayetteville, Ark.; KRWA(FM) Wal dron, Ark.; KFMR -FM Stockton, Calif. you have to do is throw the switch. WRFC(AM) Athens, Ga.; WRBI(FM) Bates ville, Ind.; WOCH -AM -FM North Vernon Ind.; KINA(AM) Salina, Kan.; WULT-TV Nes Orleans; KZMC -FM McCook, Neb. Fñrstmark Financial wzYC(FM) Newport, N.C.; WADA(AM) Shel Firstmark Financial Corp. Communications Finance Div. by, N.C.; WEHS(FM) Cherry Hill, N.J. 110 E. Washington Indianapolis, IN 46204 Street WYAN(FM) Upper Sandusky, Ohio; wUCR (317) 262 -5858 (AM) Sparta, Tenn.; WTNE -AM -FM Trenton Tenn., and KFML(FM) Whitehouse, Tex. (se "For the Record," page 82).

Broadcastina May 2 1983 àr t Record'a

,s compiled by BROADCASTING, April 18 (61.5 %) and Norma J. Phegley (38.5 %). Elkins also owns ground: 149 ft. Address: 1 1762 Highvicw Drive, Santa Ana, Calif. 92705. Principal: Nonprofit corporation headed by trough April 22, and based on filings, au- KBUS(AM) Mexia, Tex.. and with Phegley. KNUI(AM) Kahului. Hawaii. Filed April II. David Toberty president. it has no other broadcast interests. lorizations and other FCC actions. Filed April 19. Wickliffe. Ky- Venture Communications seeks 95.9 bbreviations: AFC -Antcnna For Communications. mhz. 3 kw. HAAT: 300 ft. Address: 725 Old Hickory Boule- San Bernardino. Calif.- Christian Media and Education U- Administrative Law Judge. alt. -alternate. ann.- vard. Jackson, Tenn. 38301. Principal: J. Michael McCal- Foundation seeks ch. 30: ERP: 800 kw vis.. 80 kw aur., mouneed. ant.- antenna. aur. -aural. aux.- auxiliary. lum (100 %), who also owns 50% of permittce of new AM at HAAT: 2.363 ft.: ant. height above ground: 164 ft. Address: H -critical hours. CP-- construction permit. D --day. Milan. Tenn. Filed April 15. 2787 Bristol Street. Suite 207. Costa Mesa. Calif. 92626. A--directional antenna. Doc -Docket. ERP- effctive m- Principal: Nonprofit corporation. headed by Timothy Dale Libby, Mont. -Lincoln County Broadcasters Inc. seeks ated power. HAAT -height above average terrain. khz- Waisanen. It has no other broadcast interests. Filed April 19. 101.7 mhz. 3 kw. HAAT: minus 1,019 ft. Address: Cedar lohertz. kw- kilowatts. m- meters. MEOC-maximum and South Main, Libby. Mont. Principals: Frank Whelslone. San Bernardino. Calif. -James L. Oyster seeks facilities tpected operation value. mhz-megahertz. mod.- modifi- chairman; Albert Uithof. president: D.W. Robinson: J.F. of KHOF -TV San Bernardino, ch. 30: ERP: 269 kw vis.. dion. N- night. PSA- prcsunrisc service authority. Fennesy and Earl D. Lovick (12.57% each). and Duane 26.9 kw auc. HAAT: 2.340 ft.: ant. height above ground: CL -remote control location. S- A- Scientific Atlanta. Williams %). They also owns KLCB(AM) Libby. Filed 149 ft. Address: 1544 N. Edgewood Street. Arlington. Va. H- specified hours. SL- studio location. TL- transmitter 1.7 April 20. 22201. Principal also has interest in WSWB(TV) Scranton. cation. trans.- transmitter. TPO- transmitter power out - Pa.. and WERF(TV) Hazleton. Pa.. and is applicant for new n. U- unlimited hours. vis.- visual. w- watts.' -non- East Hampton. N.Y. -East Hampton Communications TV at State College. Pa.. and Selma. Ala. Filed April 19. >mmcrcial. Co. seeks 96.7 mhz. 3 kw. HAAT: 200 ft. Address: P.O. Box 88864, Atlanta 30338. Principals: Sanford Barry Cohen and San Bernardino. Calif. -Nova Communications Net- Terri Susan Pollack (50% each). They arc also applicants for work Inc. seeks facilities of KHOF-TV San Bernardino. ch. new FM at Micanopy, Panama City and Sanibel, all Florida. 30: ERP: 269 kw vis., 26.9 kw aur.. HAAT: 2.340 ft.: ant. New stations Cohen is account executive at WXIA -TV Atlanta. Pollack height above ground: 149 ft. Address: 1150 King Street. has no other broadcast interests. Filed April 13. Cocoa. Fla. 32922. Principals: Raymond A. Kassis. president and Paul J. Lewis (40%). Kassis also owns Mercer. Pa.- Mercer Communications Co. seeks 96.7 (60%) iew FM's WWBC(AM) Cocoa, Fla.. and is applicant for new AM at mhz. 1 kw, HAAT: 485 ft. Address: I I I East Tarpon Lane. Palm City, Fla. He also has interest in permittee for new Fairbanks Alaska-Great Alaska Electric Radio Co. Jupiter. Fla. 33458. Principal: Mary M. Manafo (100%). noncommercial FM at Cocoa. Filed April 19. c. seeks 95.9 mhz. 3 kw. HAAT: minus 1.6 ft. Address: who has no other broadcast interest. Filed April 20. O. Box 82131. Fairbanks. San Bernardino, Parachurch Consultants seeks Alaska99708. Principals: Dean Lajas. P.R. -Bonet Associates seeks 103.7 mhz. 50 kw. Calif.- I. Gottchrcr wife. interim operation KHOF -TV San Bernardino. ch. 30: and Sheila K. 119 %9: J. Stephen Lay and HAAT: 190 ft. Address: P.O. Box 475. Mayaguez. P.R. of ire. Carole R. 119'41: Gerald K. Fears and Francisca ERP: 800 kw vis.. 80 kw aur.. HAAT: 2.363 ft.: ant. height wife. 00709. Principal: Guillermo A. Bonet 151 %1 and wife. Hil- 2 %1. Stanley W. above ground: 164 ft. Address: 1666 -22 Pampas Lane. Ana- Muchewicz and wife. Melissa (19 %1. da Acosta de Bonet (49%). They have no other broadcast heim. Principal: Nonprofit corporation. head- erald E. Weaver (19%). and John G. Duelos (12 %). They interests. Filed April 20. Calif. 92802. so are applicants for AM at Fairbanks. Gottehrers. ed by William P. Welty. It has no other broadcast interests. seeks 103.7 luchewiczs and Weavers are also applicants for FM at Delta Lajas. P.R. -FM Minority Broadcasting Filed April 19. mhz. 50 kw. HAAT: 311 ft. Address: Gcmni FD35. Irlanda, motion. Alaska. Filed April I I. Bernardino. United American Television of Bayamon, P.R. 00619. Principal: Carmen B. Rodriguez, San Calif.- San Bernardino seeks -TV San Bernar- Clifton. Ariz. -Double Eagle Broadcasting seeks 95.3 who has no other broadcast interests. Filed April 20. hr.. 2511 w. HAAT: minus 1482 ft. Address: 317 Laine Bou- dino. ch. 30: ERP: 269 kw vis.. 26.9 kw sur.. HAAT: 2.340 kw. yard. Clifton. Ariz. 85533. Principal: Chuck Crisler Anson. Tex. -Lilly Amador seeks 103.1 mhz, 3 ft.; ant. height above ground: 149 ft. Address: 4502 Walnut Street, San Joa- 0) %1. who is also applicant for new EM at Hallsville- HAAT: 300 ft. Address: 8336 South Fifth Avenue. Irvine. Calif. 91714. Principal: Charles R. Welty. is new FM entralia. Mo.. and partner in application for new FM at quin. Calif. 93660. Principal applicant for CP for who has no other broadcast interests. Filed April 19. ardshurg. Filed at Floydada. Tex. Filed March 14. N.H. April 19. San Bernardino. Calif.- United Minority Broadcasting Mountain Home. Ark.- Knight Broadcasting Co. seeks Bastrop, Tex. -Sidney Eugene Tumey seeks 107.1 mhz, of San Bernardino Inc. seeks interim operation of KHOF -TV 17.5 mhz. 100 kw. HAAT: 763 ft. Address: 1806 Arbor 3 kw. HAAT: 235 ft. Address: Box 309. Burnet. Tex. 7861 I. San Bernardino. ch. 30; ERP: B00 kw vis.. 80 kw sur.. ace. Mountain Home. Ark. 72653. Principal: Equally Principal is general manager at KHLB(AM)- KMRB -FM HAAT: 2.363 ft.: ant. height above ground: 164 ft. Address: Ailed by Bobby Dean Knight and wife. Vivian Suc Knight. Burnet. Tex. Filed April 14. 3249 Hackett Avenue. Long Beach. Calif. 90808. Principal: can Knight has one -third interest in KTLO -AM -FM Canyon, Tex. -Auldridge Broadcasting Inc. seeks Nonprofit corporation. headed by Janet Bowler. president. It ountain Home. which he will divest upon approval of this 107.9 mhz. 100 kw. HAAT: 288 ft. Address: #13 Hunsley has no other broadcast interests. Filed April 18. tplication. Filed April 20. Hills Boulevard, Canyon, Tex. 79015. Principals: Leonard Des Moines. Iowa -Des Moines Central Communica- Brawlcy. Calif.- Adrienne Richardson seeks 94.5 mhz. S. Martinez and Jack L. Auldridge (50% each). Auldridge tions Ltd. seeks ch. 63: ERP: 5.000 kw vis.. 500 kw aur.. also has interest in KHBJ(AM)- KHBQ(FM) Canyon, which 1 kw. HAAT: 185.2 l't. Address: 190 N. Las Flores Drive. HAAT: 1.998 ft.: ant. height above ground: 1.952 ft. Ad- 22, Brawlcy. Calif. 92227. Principal is program and music he will divest himself of upon approval of this application. dress: 500 North Ridge Road. Atlanta 30338. Principals: rector at KROP(AM) Brawlcy. Filed April 19. Filed April 19. Douglas A. Jones (75 %) and Jack L. Price (25 %). Joncs is limited partner in new TV at Oroville, Calif.. and new FM at Panama City. Fla. -Panama City Radio Ltd. seeks 103.5 *Roanoke. Va. -Voice of Calvary Educational Minis- 4 P.O. Mount Vernon. Ind. Price has no other broadcast interests. hr. 100 kw. HAAT: 5711 tt. Address: 3607 East Second tries Inc. socks 91.3 mhz, kw, HAAT: 552 ft. Address: Filed April 12. rect. Panama City. Fla. 32401. Principals: Mary A. Pel- Box 77 Roanoke. Va. 24002 -0077. Principal: Nonprofit cor- om and Beverly M. Sherman. who have no other broadcast poration. headed by Harry R. Peyton. president. It has no Danville. Va.- Volunteer Communications Society lerests. Filed April 12. other broadcast interests. Filed April 19. seeks ch. 44; ERP: 1,099 kw vis., 109.9 kw aur.. HAAT: 276 ft.: ant. height above ground: 271 ft. Address: Route 10. Honolulu-C.E. Inc. seeks 100.3 mhz, 100 kw. HAAT: Afton, Wyo.- Western Wyoming Radio seeks 98.3 mhz. Sparta, Tenn. 38583. Principal: David Eugene Goff is also inus 65.5 ft. Address: 737 Bishop Street. #1570. Honolu- 3 kw, HAAT: minus 288 ft. Address: P.O. Box 978, Afton. (25 %) applicant for six TV's. Filed April 15. 96813. Principal: Edward Y.N. Kim. president. who has Wyo. 83110. Principal is owned by Kay Whitesides and her husband. Ernest (12.5%); Terry Lee Ewing (25 %) > other broadcast interests. Filed April 20. Actions and her husband. David R. (12.5 %), and Steven Dorman Honolulu dis- -Island Broadcasters Limited Partnership Hall 125 %). They arc also applicants for new AM at Afton. Grover City, Calif.- Armando Garcia application eks 1(10.3 mhz. 1011 kw. 979 HAAT: minus 37 ft. Address: Filed April 12. missed for 107.1 mhz. 3 kw. HAAT: 3,000 ft. Address: 100 Savers Federal Building. Little Rock. Ark. 72201. Olivera Street, Guadalupe. Calif. 93434. (BPH- incipals: Haley- Tucker Partnership. limited partner (28% ); New TV's 810925AN). Action April 6. mes Guy Tucker 125 %1: Richard Mays (14%): John C. San Bernardino. Calif. -Angeles Broadcasting Net- Grover City. Calif. -R &L Broadcasters granted 107.I art (14 %); (Jack) Cameron -(John D.) Seawright partner- work seeks interim operation of facilities of KHOF -TV San mhz, 876 w, HAAT: 517 ft. Address: 1367 Highland Avenue. ip 114 %). and Island Broadcasting Corp.. general partner Bernardino. ch. 30; ERP: 269 kw vis.. 26.9 kw aur.. HAAT: Glendale, Calif. 91202. Estimated construction costs: %1. Latter is headed by Richard Mays. president. None 2.340 ft.; ant. height above ground: 149 ft. Address: P.O. 5138.000: first- quarter operating cost: $30,800; first -year .vc other broadcast interests. Filed April 20. Box 949, San Bernardino, Calif. Principals: Nonstock cor- revenue: S85.000. Format: Popular. Principals: Rod B. Fun - Honolulu -Lucy Miller seeks 100.3 mhz. 100 kw. poration, headed by Gerald G. Barnard. president. It has no ston and wife, Laura A. (50% each). Rod Funston is engi- AAT: minus 386 ft. Address: 3112 Lewis Place. Falls other broadcast interests. Filed April 18. neer at KLCS(TV) Los Angeles. Laura Funston is employed lurch. Va. 22042. Principal has no other broadcast inter - by have San Bernardino. Calif. -Asian American Broadcasting Los Angeles imponer. They no other broadcast ts. Filed April 20. interests. (BPH- 810807AD). Action April 6. seeks ch. 30; ERP: 1.123 kw vis., 112 kw aur.. HAAT: 2.413 Honolulu -Phillip R. Antoine seeks 100.3 mhz. 100 kw, ft.; ant. height above ground: 164 ft. Address: 749 Galaxy Quincy. 111. -Wooster Republican Printing Co. applica- AAT: 46.3 ft. Address: 1750 Kalakaua. Avenue. #210. Circle. La Canada, Calif. 91011. Principal: Nonprofit cor- tion dismissed for ch. 16: ERP: 2.280 kw vis.. 228 kw sur.. molulu 96826. Principal has no other broadcast interests. poration. headed by Mark Sung Soo Kim. president. It has HAAT: 1,011 ft.: ant. height above ground: 1,027 ft. Ad- led April 20. no other broadcast interests. Filed April 19. dress: 212 East Liberty Street. Wooster. Ohio 41691. ( BPCT- 820127KH). Action Feb. 7. Kahului. Hawaii- Kc -Nui Corp. seeks 99.9 mhz. 100 San Bernardino. Calif. -Christian Aware seeks interim v. HAAT: minus 540.21 ft. Address: P.O. Box 35. Kahului. operation of KHOF -TV San Bernardino. ch. 30: ERP: 269 Forest City, N.C. -Forest City TV Inc. granted ch. 66: man 96732. Principals: Thomas R. Elkins. president kw vis.. 26.9 kw sur., HAAT: 2,340 ft.; ant. height above ERP: 82.2 kw vis., 8.2 kw auc. HAAT: 1.907 ft.; ant. height

Broadcasting May 2 1983 above ground: III ft. Address: 900 N. W. Eighth Ave.. Gain - KKJY-FM Albuquerque. N.M. (100.3 mhz. 22.5 kw. Hackleman is Houston investor. who has no other broads. seville. Fla. 32601. Principals: American Satellite and Tele- HAAT: 4.110 ft.)-Seeks assignment of license from Broad- interests. Filed April 15. vision Inc. (90%) and Raymond K. Sister (10 %). Mark cast Associates of New Mexico to Dunn Broadcasting Co. Goldstein is president of AS &T. which also owns cable for 53.75 million. which includes sale of KSEF -AM -FM El system serving Alachina. Fla. (BPCT- 821215KE). Action Paw. Tex. (sec below). Seller is owned by Steve Gold. Louis March 28. Weiner. Dick Seffman and Len Howard. Gold. Howard and Actions Wiener are principals in KVEGIAM) North Las Vegas and KAAA(AM)- KZZZ(FM) Kingman. Ariz. (1230 khz KFMSIFMI Las Vegas. Buyer is owned by John M. Dunn. kw -D. 250 w -N: FM: 92.7 mhz. 3 kw. HAAT: 70 ft.) who has no other broadcast interests. Filed April 20. Granted assignment of license from Mohave Sun Broadca Ownership changes ing Inc. to Mohave Sun Broadcasting. partnership. WRFD(AM) Columbus -Worthington. Ohio 1880 khz. 5 S210.000. Seller: Broadcast Enterprises Inc. and Ste kw -D. DA) -Seeks transfer of control of Salem Media of Trono (50% each). BE is owned by William A. Mack 195 Ohio Inc. from Stuart W. Epperson (51% before: 50'Jí after) and Arthur J. Brooks (5 %). who also own WPOWIA: Applications to Edward G. Atsinger Ill (49% before: 50% after). Consid- Powell. Wyo. Buyer: Broadcast Enterprises Inc. (51 %) a eration: 5100. Principals: Seller has interest in four AM's Mohave Sun Broadcasting Inc. (49tÆ1. Arthur J . Brooks. KDQN -AM -FM DeQucen, Ark. (1390 khz. 500 w -D: and two FM's. Buyer has interest in four AM's and four owner of BE and general manager of KAAA -KZZZ. FM: 92.7 mhz. 3 kw. HAAT: 307 ft.) -Seeks assignment of FM's. Filed April 14. license from Radio DeQucen to Jay W. Bunyard and Anne 100% owner of reorganized Mohave Sun Broadcastil W. Bunyard for 5475.000. Seller is owned by Haskell Jones WRZKIAM) Algood. Tenn. (1590 khz. 500 w -Dt- (BAL- 830216FNI.Action April 8. and wife. Verlaine. who have no other broadcast interests. Seeks assignment of license from Dean & Cravens to Manna KWAO(FM) Sun City. Ariz. (106.3 mhz. 3 kw. HAI Buyer is Jay W. Bunyard (559r) and mother. Anne (45 %). Broadcasting Co. Inc. for 5125.000. Seller is owned by R. 97 ft.)- Granted assignment of license from Sun C Jay Bunyard is sports director and announcer at KDQN -AM- Gene Cravens. president. and Fred Warren Dean Jr. (50% Broadcasting Corp. to KLFF -FM Inc. for 51.25 milli( FM. Anne Bunyard is in traffic department and administra- each). They have no other broadcast interests. Buyer is Seller is owned by Harry O. Yearick (49th). Russell Le tion at KDQN- AM -FM. They have no other broadcast inter- equally owned by Dwight Henry. Dr. Kenneth Ray Martin and Frederick L. Maderia (25.5íh each). who have no oft ests. Filed April 19. and Dale Edward Joncs. They have no other broadcast inter- broadcast interests. Buyer is subsidiary of Canyon Comn ests. Filed April 11. nications Corp., which is owned by Lawrence Mazursky a Pueblo. Colo. (590 khz. 1 kw -U. DA -21- KCSJ(AM) wife. Beverly. who own KLFF(AMI Glendale. Ar Seeks assignment of license from Miller Communications WQNE(FM) Cleveland. Tenn. (104.9 mhz. 3 kw. (BALH- 821215H1). Action April 5. Inc. to Sunbrook Broadcasting Inc. for 5660.000 (BROAD. HAAT: 300 ft.) -Seeks assignment of license from Bradley CASTING. April 181. Seller is owned by Rex R. Miller. presi- Enterprises Inc. to Kali Broadcasting Inc. for 5650.000. KMCW(AM)- KABK -FM Augusta. Ark. (1190 kl dent. and Wiley Baucher. who have no other broadcast inter- Seller is headed by Roger Gupton. president. Buyer is owned 500 w -D: FM: 97.7 mhz. 3 kw. HAAT: 300 ft.) -Grant ests. Buyer is owned by Larry Roberts. Alan Cooper and Ed by Clyde W. Thomason. president. who also owns WBAC- transfer of control of Service Communications Inc. In Cooper. who also own KQUY(FM) Butte. Mont. Filed April (AM) Cleveland. Tenn. Filed April 12. stockholders (100'X- before: none after) to Roy K. Cole a 14. others (none before: 100% after). Consideration: S200.0( WINT-TV Crossville. Tenn. Ich. 20: 18.6 kw vis.. 3.71 Principals: Seller is owned by Gloria N. Ritter (25%). Jan KGMQIAM) Pueblo. Colo. (1480 khz. I kw -D. DA)- kw aur.. HAAT: 1.1801 -Seeks assignment of license from E. Singleton (25%) and seven others. None have ott Seeks assignment of license from The Gunter Corp. to Er- WCPT(TV) Inc. to WINT-TV Inc. for S50.000 plus other broadcast interests. Buyers are Roy K. Cole. presidi way Broadcasting Corp. for S106.000. Seller is headed by considerations. Seller is owned by Cal C. Smith. president )40 %1. TM. Wells 120th ), Glen Norman (10 %). Ben Nt Gary A. Gunter. It has no other broadcast interests. Buyer is (51 %). and John A. Cunningham (49tÆ). Smith also owns lens (10%) and Search Valley Development Co. Inc. (20'c owned by Guy S. Erway Sr.. chairman 199.9tá I. and wife. WRSL -AM -FM Stanford. Ky. Cunningham will become Cole is salesman at KMCW -KABK: Wells is announcer Joyce C.. president L I Si 1. who have no other broadcast 10% owner of new licensee. Buyer is owned by Larry D. KWCKIAM)- KSERIFM) Searcy. Ark. (BIC interests, Filed April 14. Hudson. president (90%). and John Cunningham (10 %). 830222FU.V). Action April 8. Hudson also owns cable system in Jefferson county. Mo. KMOK(FM) Lewiston. Idaho (106.9 mhz. 100 kw, KNWAIFM) Fayetteville. Ark. (103.9 mhz. 800 Filed April 18. HAAT: 3(8) ft.) -Seeks assignment of license from Douglas HAAT: 500 ft.)- Granted assignment of license Ire A. Mackelrie to Ida -Vend Co. for 5278.889. Seller has no Kessler Mountain Broadcasting Inc. to Noalmark Broadva KSET-AM -FM El Paso, Tex. 1340 khz. I kw -D. 250 other broadcast interests. Buyer is owned by Robert W. Pm- ing Corp. for 5475.500. Seller is owned by Paul E. 's w -N: FM: 94.7 mhz. 91 kw. HAAT: 740 ft.) -Seeks assign- president Hook. E.H. Froning and Rip Lindsey who have no ott sil. (63.5tá1. his sons. Gary D. and Robert W. ment of license from Broadcast Associates of Texas to Dunn broadcast interests. Buyer is El Dorado. Ark. -based gro Prasil Jr. (6'Æ each) and Burton Harrison (24.5ík). It also Broadcasting Co. for 53.75 million. which includes sale of owns Idaho. Filed 11. owner of four AM's and four FM's headed by William KRLC(AM) Lewiston. April KKJY-FM Albuquerque. N.M. (see above). Filed April 20. Nolan Jr.. president. (BALH- 830218GW). Action Apnl I KNZA(FM) Hiawatha. Kan. (103.9 mhz. 3 kw, HAAT: KYOTIFM) Refugio. Tex. (106.3 mhz. 3 kw. HAAT: KRW'A(EM) Waldron. Ark. (103.1 mhz. 3 kw- HA/ 3(X) IL Seeks assignment of license from Kanza Broad- 300 ft. )-Seeks assignment of license from Price K. John- 285 ft.)- Granted assignment of license from Radio W casters Inc. to KNZA Inc. for 5587.500. Seller is owned by son to Robert F Ritchey and J. Kent Hackleman. principals. d ro n to Good News Broadcasting Corp. for 5 1 1 5.(KX). Scl Michael Lee Caner. president (80tá). Gregory F. Buser for S250.000 (BROAtx'ASTING, April 4). Seller is general is owned by Haskell and Verlaine Jones. who also sol (10'11 and Roben B. Hilton (10tá ). Carter and wife. Carol manager of KYOT and has no other broadcast interests. subject to Fcc approval. KDQN -AM -FM DeQucen. AI S.. also own 50% each of KAOLI AM)- KMZU(FM) Carroll- Buyer Ritchey owns 25% of KPEP(FMI Galesville. Tex. (see above). Buyer is owned by Chester A. Coco. who h ton. Mo.. and are applicants for LPTV's at Carrollton. Chil- no other broadcast interests. (BAPH- 830204HL I. Acti licothe and Marshall. all Missouri. is by Buyer owned Greg- April 5. ory E Buser. president (42%). and wife. Rebecca S. (42ík). Robert B. Hilton and wife. Kay L. (8% each). They arc also Fresno. Calif. (NBC. ch. 24. 191 kw vis.. 38 kw au applicants for three LPTV's. Filed April 14. Summary of broadcasting HAAT: 2.350 ft.)-Granted transfer of control of San le quin Communications Corp. from stockholders (100% t as of March 31, 1983 WBOK(AM) Ncw Orleans (1230 khz. I kw -D. 250 w- fore: none after) to Meredith Corp. (none before: IOC NI-Seeks assignment of license from Starr WBOK Inc. to after). Consideration: SI7.61 1.230. Principals: Seller Christian Broadcasting Corp. for S225Á00. Seller is owned Service Licenses CP's Total owned by 15 stockholders. principally local businessm by Shamrock Broadcasting Co. Inc.. which is headed by Roy and ranchers, who bought KSEE (then KMJ -TV 1 in 1979 E. Disney. chaimtan. Shamrock also owns KMGC( FM) Dal- Commercial AM 4.708 149 4.857 513.5 million from McClatchy newspapers after filing cm las: KXLRI AM) North Little Rock. Ark.: KUDLIFM) Kan - Commercial FM 3,421 391 3.812 pcting application for KSEE facility (BROADCASTING. N( and 12. 1979). Deal includes 54.111.230 for outstanding cot asas City. Kan,: KABL(AM) Oakland. Calif.. KABL- Educational FM 1.6s0 162 1,252 FM San Francisco: WTVQ -TV Lexington, Ky.: moo stock. S9 million for assumption of note held by Pr 288 897 WWWWIFM) Detroit: KITV(TV) Honolulu. KHVO(TV) FM translators 609 dential Insurance Co. of America. and 54.5 million tor pt Hilo and KMAU(TV) Wailuku. all Hawaii. It also is appli- (erred stock. Buyer is Des Moines. Iowa -based magazi cant for new FM at Gainesville. Ga.. and new CP for TV at Commercial VHF TV 527 14 541 publisher and group owner of six AM's. six FM's and it Sacramento. Calif. Buyer is owned by L.E. Willis. presi- Commercial UHF TV 307 166 473 TV's. It recently sold KCMO(AM)- KCEZ(FM) Kansas Cv dent. It also owns WPCEIAM) Ponsnwuth. WFTH(AM) Mo.. (BROADCASTING- Jan, 'Oland its Omaha radio statro Educational VHF TV 111 6 117 Richmond and WOWI(FM) Norfolk. all Virginia: arc also up for sale (BROADCASTING. Aug. 9. 1982). 161 CC Educational UHF TV 175 14 189 WSUE( FM Green Cove Springs. Fla.. and WIMGIAMI 820826EZ). Action April 8. N.J. Filed 19. Ewing. April KFMR -FM Stockton. Calif. (100.1 mhz. 3 kw. HAP VHF LPTV 152 89 241 Co, KAAKIEM) Great Falls. Mont.(98.9 mhz. 100 kw. 285 ft.)- Granted assignment of license from Carson UHF LPTV 21 72 93 munications (partnership) to Susan V. Carson. Seller: Rob( HAAT: 488 ft. ) -Seeks transfer of control of Feder Commu- nications Corp. from Steven H. Feder (51% before: none D. Carson is transferring controlling interest to Susan after) to Cardon Broadcasting Inc. (49tá before: 100% VHF translators 2,784 254 3.038 Carson as part of divorce settlement. Susan Carson will ov 100%. Shc has no other broadcast interests. (BALI after). Consideration: S91Á00. Principals: Seller has no oth- UHF translators 1.772 403 2.175 830302GE). er broadcast interests. Buyer is equally owned by Don C. Action April 15. Robinson and wife. Carley J. Robinson. who have no other WRFC(AM) Athens. Ga. (950 khz. 5 kw -D. 500 w -N ITFS 244 89 333 broadcast interests. Filed April 13. DA-N).-Granted assignment of license from Radio Athe Low -power auxiliary 812 0 812 WJDM(AM) Elizabeth. N.J. (1530 khz. 500 w -D)- Inc. to AM 96 Inc. for S350.()00. Seller is Leard H. Chn TV auxiliaries 7.260 205 7.465 who Seeks transfer of control of Radio Elizabeth Inc. front Mi- tian Sr. and family. also recently sold WFOX(Fi chael Quinn and Ham Anger (51% before: none after) to UHF translator /boosters 6 0 6 Gainesville. Ga. for 53.085.000 (BROADCASTING. Jan. .1 John R. Quinn (43% before: 94% after). Principals: Sellers Experimental TV 3 5 8 Buyer is Leard H. Christian Jr. and Sandra J. Gwyn (50 each). Christian is minority shareholder in seller. Gwyr are Michael Quinn (43`4) and Ham' Anger (8íÆl who are Remote pickup 12.159 53 12,212 interest to John Quinn as pan of family interests include ownership of WLFA(AM) L transferring controlling Aural STL & intercity relay 2.749 166 2.915 court settlement. Buyer is brother of Michael Quinn. He will fayette. Ga. (BAL- 830224EG). Action April 8. own 94 %. with remaining shares owned by his mother. Mary WXBX(AM)- WSGFIFM) Savannah. Ga. (630 khz. licenses. (4 %) and sister. Elizabeth McKenna (2 %). None has other ' Includes off -air kw -U. DA -N: FM: 95.5 mhz. 100 kw. HAAT: 390 ft.l- broadcast interests. Filed April 14. Granted assignment of license from Bcascly Broadcastit

Broadcasting May 2 1983 /JIM 4rd"\\` / 111 Ill \\ S1 ' AIM 41P+ * 1 1 li/ fMINA 411.11.1 IMO/ IM/ UI/ WI/ MMII ste - Nri- erri-

PROGRAMMING FOR TELEVISION CABLE LPTV SATELLITE HOME VIDEO TRE ENTIRE RANGE OF VIDEO TELECOMMUNICATIONS NOV. 7- 10,1983 MIAMI BEACH, FLORIDA "Just Another Market? -NOI- Something Uniquely Different" UNIQUELY DIFFERENT because AMIP '83 provides a real opportunity for non -U.S. companies to sell to the $4,000,000,000 U.S. market in an exclusive atmosphere. UNIQUELY DIFFERENT because AMIP '83 will take place in Miami Beach -a location convenient to all American buyers. UNIQUELY DIFFERENT because U.S. distributors are being invited as buyers of your product for possible redistribution of programs and series in the U.S. Co- production is on everyone's mind. At AMIP, stations and distributors will be exploring this possibility. UNIQUELY DIFFERENT because there will be no conferences or seminars. AMIP '83 will be four full days of screenings, contacts, buying and selling. UNIQUELY DIFFERENT because only non -U.S. television organizations, distributors, and producers are being invited to display programs and features. No U.S. distributors are being invited to display except those few who presently distribute non -U.S. produced programming. UNIQUELY DIFFERENT because special arrangements have been made for you at seven of Miami Beach's leading hotels. UNIQUELY DIFFERENT because the organizers of AMIP '83 are inviting 1000 buyers under a special arrangement from every area of visual communications, including network and commercial television, pay cable, satellite, PBS, LPTV and home video. e EASTERN The official airline for AMIP '83 for North, South and Central America. Save 30% off coach fares onyourltravel to AMIP '83. Call Eastern's toll free number 800 -327 -1295. In Florida, 800 -432 -1217 Travel arrangements coordinated by East Norwich Travel, 6332 Northern Blvd., East Norwich, NY 11732.516. 922.3511 Red Bullock, President. By special arrangement, these savings will prevail before, during and after AMIP '83. My company is interested in taking advantage of this unique export opportunity. YE Send complete details to: BRD 83 Name Title Company Address Country Telephone Telex

NORTH AND SOUTH AMERICA. PERARD ASSOCIATES IOO LAFAYETTE DRIVE, SYOSSET, NEW YORK 11791 516-364-3686 TELEX. 6852011 EUROPE. MIDDLE EAST. FAR EAST. ASIA. AFRICA' MIDEM ORGANISATION 179 AVENUE VICTOR HUGO 75116 PARIS. FRANCE 505 14 03 TELEX.630547 U K. INTERNATIONAL EXHIBITION ORGANISATION LTD. 9 STAFFORD STREET. LONDON WI PHONE 1011 4992317 TELEX'. 25230 Group of Savannah Inc. to Savannah Broadcasting Co. for Barnett and others (67.6% before; none after) to Frederick J. change frequency to 1 low and make changes in ant. sys $2.1 million. Seller is North Carolina -based group owner of McCune. Consideration: $33,500. Principals: Transferors Ann. April 18. six AM's and six FM's principally owned by George G. are Roben J.F. Barnett (19.8 %), Sandra Smith -Strasel KYGO (1130 khz) Bolivar, Mo. -Seeks CP to chang Beasely. Buyer Burbach Broadcasting Co. (58.7 %). Garrett (24.4 %) and Susan M.B. Romaine (23.4 %). Barnett is ac- frequency to 1200 khz; increase power to 50 kw; change TL Radio Inc. (39.1%) and Linda H. Simmons (2.2 %). BBC is count executive at KYUU(FM) San Francisco. Romaine is SL and RC to be determined. Major environmental actio owned by Robert H. Burstein (50 %) and John L. Laubach Jr. account executive at WGAY-AM -FM Silver Springs, Md. under section 1.1305. Ann. April 21. (49.5 %). GRI is owned by Larry O. Garrett. Burstein and Transferee McCune already owns 23.8% of WZYC(FM), Laubach own WEYZ(AM) -WCCK(FM) Erie, Pa.; and 13.5% of WBMA(AM) Beaufort. N.C. (BTCH- KJJR (880 khz) Whitefish, Mom.-Seeks modificatio WXIL.(FM) Parkersburg, W. Va.; WKRT(AM)-WOKW(FM) 830203HU). Action April 5. of CP (BP-810526AB) to increase night power to 1 kw Cortland. N.Y., and WESA -AM -FM Charleroi, Pa. Garrett install DA -N and make changes in ant. sys. Major environ WADA(AM) Shelby, N.C. (1390 khz. I kw -D, 500 w- is general partner in Cortland stations. (BALH- 830224H0). mental action under section 1.1305. Ann. April 21. N)-Granted assignment of license from Cleveland County Granted April 15. Broadcasting Inc. to Charter Communications Corp. for KSHR (630 khz) Coquille, Ore. Seeks CP to Chang WRBI(FM) Batesville, Ind. (103.9 mhz, 1.95 kw, $360,000. Seller is owned by Boyce J. Hanna, president, hours of operation to unlimited by adding night service wit HAAT: 360 ft.)- Granted assignment of license from who also owns 26% of WGAS(AM) South Gastonia, N.C. I kw; install DA -N and make changes in ant. sys. Majc McPherson Media to ARS Broadcasting Corp. for Buyer is owned by Miguel Cuadros and William L. Shaw environmental action under section 1.1305. Ann. April 18 Seller is Eugene V. McPherson. president. who (50% each). Cuadros 5180,000. is San Juan. P.R., attorney. Shaw is WPLW (1590 khz) Carnegie. Pa. -Seeks CP to chang and has CP to former general owns WVLN(AM)- WSEI(FM) Olney. Ill., manager of WIVI(FM) Christiansted. V.I. frequency to 660 kw; change power to 250 w and change t raise antenna height of WSEI. Buyer is Alan R. Schriber, (BAL- 830218FT). Action April 8. non -DA. Ann. April 21. president, who owns 100% of common stock. His wife, *WEHS(FM) [CP] Cherry Hill, N.J. (89.5 mhz, 100 kw, Pamela Lynn Kammen, and I.G. Tourkow are members of WMSW (1120 khz) Hatillo, P.R. -Seeks CP to chang HAAT: 113 ft.)- Granted assignment of license from Cherry governing board. Schriber is staff economist for WCPO-1'V night power to I kw and change to DA -I. Ann. April 18 Hill Township Board of Education to Performing Arts Net- Cincinnati. (BALH- 830302HQ). Action April 15. work of New Jersey for $13,500. Seller also is licensee of WGFW (1580 khz) Morovis, P.R. -Seeks CP to in WOCH -AM -FM North Vernon, Ind. (1460 khz, I kw -D; WBEK(FM) Cherry Hill, N.J. Sylvia Misbin is president. crease power to 2.5 kw. Ann. April 22. FM: 106.1 mhz, 50 kw. HAAT: 165 ft.)-Granted assign- They were granted CP Oct. 19, 1981 (Bromocnsrinc. Nov KKNX (1400 khz) Huntsville, Tex.-Seeks CP to it ment of license from Radio Station WOCH Inc. to Southeast 9, 1981). Buyer: Noncommercial corporation headed by crease day power to 1 kw. Ann. April 21. Indiana Radio Inc. for $425,000. Seller is Dorrell Ochs and Lawrence Fuchs, president, and Norman and Karen Sand- KQQQ (1150 khz) Pullman, Wash. -Seeks CP t his wife, Marguerite. who have no other broadcast interests. ers, trustees. Fuchs is Middletown, N.J., attorney. Sanders change hours of operation to unlimited by adding night set Buyers are Jimmie A. Wooley and Peter Boyce (50% each). are stockholders in WTYO(AM) Hammonton, N.J. vice with 500 w; install DA -N and make changes in ant. syt Wooley is manager of WHIC(AM) Hardinsburg, Ky., and (BAPED- 821213HC). Action April 4. Major environmental action under section 1.1305. Ant Boyce is president of Midamerica Electronics Service Inc., WYAN(FM) Upper Sandusky, Ohio (95.9 mhz, 3 kw. April 22. Indiana -based broadcast engineering firm. (BAL,H- HAAT: 300 ft.) -Application dismissed for assignment of 830225HF.G). Action April 13. KIX1 (880 khz) Seattle-Seeks CP to increase nigl license from T.P. Communications to Wyandot Radio Corp. power to 10 kw. Ann. April 21. KJCK -AM -FM Junction City, Kan. (1420 khz, I kw -D; for $310,000. (BALH- 820830FW). Action April 15. FM: 94.5 mhz. 100 kw)- Granted transfer of control of KKLR(FM) Edmond, Okla. (97.7 mhz, 3 kw, HAAT: Junction City Broadcasting Co. Inc. from Ralph L. Weir Jr. Accepted 300 ft.)- Granted assignment of license from Mid America (75% before; none after) to Steven D. Roesler (25% before; Media Co. to Louis J. Bodnar for $750.000. Seller is part- 100% after). Consideration: $980,000. Principals: Seller has nership of 17 principals headed by James A. Reeder, manag- KWPC (860 khz) Muscatine, Iowa --Seeks CP to mak no other broadcast interests. Buyer is president and 25% ing partner. They also own co-located KOKA(AM) and changes in antenna system and to increase height of towe owner of KICK -AM -FM and has no other broadcast inter- KCOZ(FM) Shreveport, La. Buyer is Louis J. Bodnar Ann. April 21. ests. (BTC- 830209FB). Action April 8. (100%), who has no other broadcast interests. (BALH - KXKW (1520 khz) Lafayette. La. -Seeks MP (Bf 830222GS). Action April 13. 81I019AY) to change SL, pursuant to section 73.1125 t KINA(AM) Salina. Kan. (910 khz, 500 w -D, DA -D)- rules. Ann. April 21. Granted transfer of control of Smoky Hill Broadcasting Co. WUCR(AM) Sparta, Tenn. (860 khz, 1 kw-D)- Grant- Inc. from Robert V. Bundy and others (57% before; none ed assignment of license from Athens Broadcasting Corp. to WKMC (1370 khz) Roaring Springs. Pa. -Seeks mod after) to Russell W. Gibson and others (43% before; 100% Radio Station WTZX, partnership, for $300,000. Seller is fication of license to change SL and to operate trans. by Ro after). Consideration: $225,000. Principals: Sellers are Rob- principally owned by Steve Snowdon and wife, Joan, who from proposed SL. Ann. April 21. H. Wilson also are principal owners of WLAR(AM) Athens. Buyer is ert V. Bundy. Walter L. Cobler and Dr. Marvin W DOG (1460 khz) Allendale, S.C.-Seeks CP to malt Bundy and Wilson have major interest in owned by Patricia S. Farmer Wilson (55 %), and husband (19% each). changes in antenna system and to change TL. Ann. April 21 KTPK -FM Topeka, Kan. Buyers: Russell W. Gibson, Ken- Paul H. (10%), Charles D. Howard (25 %) and Kenneth R. neth J. Jennison. Larry P. Justis, Dale W. McCoy, H. Pat Broyles (10 %). Patricial Wilson is sales manager at Powers and Phillip Tysinger Gibson is manager of KINA, WSMT(AM) Sparta. Howard is program director at WPTN- interest in cable system at Goliad. Tex., McCoy AM-FM Cookeville, Tenn. Others have no other broadcast Justis owns FM applications is 40% owner of KKOY(AM) and KQSM -FM, both Chan- interests. (BAL- 830215FM). Action April 8. ute, Kan.; Powers and Tysinger have minority interests in WTNE-AM -FM T)enton, Tenn. (1500 khz, 250 w; FM: Tendered KTPK -FM Topeka. Kan. (BTC-830223ED). Action April 8. 97.7 mhz, 3 kw; HAAT: 300 ft.)--Granted assignment of license from Trentone Inc. to Mack L. Hale for S250,000. WDSO (89.3 mhz) Chesterton, Ind. -Seeks CP to chan; WULT-TV ICP] New Orleans- Granted assignment of Seller is owned by Bill Elliott, president, who has no other frequency to 89.3 mhz; change ERP to 413 w; change HA/ construction permit from New Orleans Area Telecasters to broadcast interests. Buyer has no other broadcast interests. to 136 ft.; change TPO, and make changes in ant. sys. An New Orleans Channel 20 Inc. for $130,000. Seller is owned (BAL,H- 830224HD,E). Action April 13. April 21. by Coastal Television Co. (61.25 %) and Crescent City Tele- vision Corp. (38.75 %). CTC has no other broadcast inter- CP dor KFML(FM) Whitehouse, Tex. (99.3 mhz, 3 KAB1 -FM (98.3 mhz) Abilene, Kan. -Seeks CP ests. CCfC's principal, William G. Baker owns 25% of kw) -Granted transfer of control of Hine Broadcasting Co. change frequency to 98.5 mhz; change TL; change ERP applicant for new TV at Memphis. Buyer is owned by Mutu- from Glen A. Hine and others (100% before; none after) to 100 kw; change HAAT: to 443 ft., and make changes in at al Communications Corp. (80 %), Coastal Television Co. Barry Turner and John C. Culpepper Jr. (none before; 100% sys. Major environmental action under section 1.1305. An (12.5 %) and Crescent City Television Corp. (7.75 %). MCC after). Consideration: 5220,000. Principals: Sellers are Glen April 22. is wholly owned by Malcolm I. is group 13 A. Hine and wife, Virginai Ann (25% each), Joseph William Glazer. CTC of WJRZ (100.1 mhz) Manahawkin, N.J.- -Seeks CP stockholders headed by Constantine Demmas, president Sheehy and wife, Anne B. (25% each), who have no other G. change TL; change ERP to 1.39 kw; change HAAT to 4: and 16.9% owner. CCTC is group of six stockholders headed broadcast interests. Buyers are part owners of KAGC(AM) ft., and make changes in ant. sys. Ann. April 21. by Philip Y. Hahn, president and 16.6% owner. Glazer owns Bryan, Tex. KDOK(AM) Tyler, Tex., and have interests in WTWO -TV Terre Haute, Ind.; KQTV(TV) St. Joseph, Mo., applicant for FM's at Idaho Falls, Idaho and Helena, Mont. WRIU (90.3 mhz) Kingston. R.I. -Seeks CP to chan; and WRBL(TV) Columbus. Ga. He also is principal in ap- Turner also has interest in applicant for new FM at Bryan, TL; change type trans.; change type antenna; increase EF plicant for new TV's at Irving, Tex.; Orange Park, Fla.; Tex, and Culpepper is part owner of Home Theater Inc., to 3.44 kw; increase HAAT to plus 415 ft.. and change TPO Knoxville, Tenn.; Toledo, Ohio, and Salt Lake City. Little Rock, Ark. -based cable TV operator. (BTCH- Ann. April 22. (BAPCT- 821217KS). Action April 12. 830222GX). Action April 13.

KBRC(AM) Mount Vernon, Wash. (1430 khz, 5 kw -D. Accepted KZMC -FM McCook. Neb. (105.3 mhz, 100 kw, HAAT: 1 kw- N)- Granted assignment of license from W.D. Radio 400 Gnmted assignment of license from Jerrel E. WCNI (91.5 mhz) New London, Conn. -Seeks modi ft.)- Co. to M.C. Radio Inc. for $825,000. Seller is owned by Kautz to KZMC Inc. for SI .00. Seller is sole proprietor and rotation of CP (BPED- 820331AD) to make changes in an George B. Dewey and Edward J. Watson (50% each), who has no other broadcast interest. Buyer: Jerrel E. Kautz tenna system; change type trans.; change type antenna have no other broadcast interests. Buyer is owned by Mat- (40 %); John A. Cartwright (30%), and his sons, John A. change TL; decrease ERP to 262 w; increase HAAT to 20' thew N. Clapp Jr., president. He also owns KFQD(AM) Cartwright Jr. and James S. Cartwright (15% each). Seller ft., and change TPO. Ann. April 21. Anchorage, Alaska; KXRO(AM)- KDUX(FM) Aberdeen, Kautz is incorporating his proprietorship and bringing in Wash., and permittee of KWHL(FM) Anchorage. (BAL- WWDC -FM (101.1 mhz) Washington. D.C. -Seek other stockholders. (BALH- 830217G1). Action April 8. 830218FQ). Action April 8. modification of CP (BPH- 810413AT) to make changes i. WRKB(AM)- WJZR(FM) Kannapolis, N.C. (1460 khz, antenna system; increase ERP to 25.2 kw; increase HAAT to 500 w -D: FM: 99.7 mhz, 10 kw, HAAT: 320 ft.)- Granted 320 ft., and change TPO to 12 kw (for auxiliary purpose assignment of license from Hefner Radio Inc. to Downs only). Ann. April 22. Radio Inc. for 51,345.000. Seller is owned by and William WAMF (90.5 mhz) Tallahassee, Fla. -Seeks CP t Nancy Hefner. who have no other broadcast interests. Buyer Facilities changes make changes in antenna system; increase ERP to 158.8 s is subsidiary of Downs Broadcasting, which is owned by (H); increase TPO to 100 w; correct coordinates. Ann. Apr Paul H. Downs (75 %) and William H. Sanders (25 %), who 22. own WQIM(FM) Prattville. Ala. Sanders also owns 35% of WGUL(AM)- WPSO(FM) New Port Richey, Fla. (BAL,H- AM applications WGOV -FM (92.9 mhz) Valdosta, Ga. -Seeks CP t 83021OHY.Z). Action April 8. make changes in antenna system; decrease ERP to 50 kw Tendered increase HAAT to 249 ft.; and change TPO. Ann. April 22 WZYC(FM) ICP) Newport, N.C. -Granted transfer of control of Emerald Communications Inc. from Robert J. KBMV (1310 khz) Birch Tree, Mo. -Seeks CP to KFMH (99.7 mhz) Muscatine. Iowa -Seeks CP to malt

Rrnadraatinn May 9 LORA lunges in antenna system: increase HAAT to 645 ft. Ann. .pril 22. WABX (99.5 mhz) Detroit -Seeks CP to make changes t antenna system; change type trans.; change type antenna; lunge TL; increase ERP to 17.78 kw. and decrease HAAT t 784 ft. Major environmental action under section 1.1305. .nn. April 21. WDNH-FM (95.3 mhz) Honesdale, Pa. -Seeks modifi- Ilion of CP (BPH- 800922ABI to make changes in antenna rstem; change TL; increase ERP to 3 kw; decrease HAAT to 56 ft.. and change TPO. Ann. April 22. We are pleased to announce WGMR (101.1 mhz) Tyronc, Pa. -Seeks CP to make ranges in antenna system; decrease ERP to 6 kw; increase the following Recent Construction Permit GRANTS IAAT to 1.171 ft., and change TPO. Ann. April 22. by the Federal Communications Commission for either W MUU -FM (94.5 mhz) Greenville. S.C. -Seeks CP to Full Service Television, AM, or FM Broadcast Stations tstall auxiliary antenna system at main TL to be operated on RP of 10.86 kw and change HAAT to 1,120 ft. (for auxil- uy purposes only). Ann. April 22. Lincoln, Nebraska Burnsville, North Carolina Santa Fe, New Mexico KBNR (88.3 mhz) Brownville. Tex.-seeks modiftca- Woodward, Oklahoma Hilo, Hawaii Greenville, Tennessee on of CP (BPED- 801118AF) to make changes in antenna Wichita Falls, Texas College Park, Georgia Ogden, Utah istem: change type trans.; change type antenna; change TL. Grifton, North Carolina Cookeville, Tennessee Lewistown, Montana 'd decrease HAAT to 289 ft. Ann. April 21. Gibson City, Illinois Valdez, Alaska Mountain Home, Arkansas WKLC -FM (105.1 mhz) St. Albans. W.Va.-Seeks CP Danville, Kentucky Hinton, West Virginia Duluth, Minnesota t make changes in antenna system; change type antenna; ,.ange TL; decrease ERP to 3.55 kw; increase HAAT to San Bernardino, California Eastland, Texas Asheville, North Carolina ,655 ft., and request waiver of miles separation mies. Ann. Panama City, Florida Bartlesville, Oklahoma Odessa, Texas ,pril 22.

V applications We are also pleased to announce the recent crewed WCEE (ch. 13) Mt. Vcmon, 111. -Seeks request for tri- Low Power Television GRANTS le city indentification as "Mount Vernon- Salem -Centralia." .nn. April 21. Milan, Tennessee Madison, Florida Alamagordo, WRWR -TV (ch. 30) San Juan. P.R. -Seeks MP (BPCT- New Mexico 00328KF as mod.) to change TL. Ann. April 18. Ottumwa, Iowa Nashville, Georgia Alva, Oklahoma Brownwood, Texas Tifton, Georgia WGSE(ch. 43) Myrtle Beach. S.C.-Seeks MP(BPCT- Guymon, Oklahoma aI023KJ) to change ERP to 156.4 kw vis.. 15.64 kw aur.; Demopolis, Alabama Portland, Indiana La Grande, Oregon lange TI.. and change HAAT to 600 ft. Ann. April 18. Alpena, Michigan Junction City, Kansas Cookeville, Tennessee Thomasville, Alabama Houlton, Maine Ft. Stockton, Texas M actions Russellville, Alabama Bemidji, Minnesota Huntsville, Texas Flagstaff, Arizona Detroit Lakes, Minnesota Pecos, Texas WSLK (16(X) khz) Hyden. Ky- Granted CP to increase Falls, Minnesota owcr from 500 w to I kw. Action April 8. Molbrook Arizona International Cedar City, Utah Mountain Home, Arkansas Morris, Minnesota Moab, Utah WFTG (1400 khz) London. Ky -Granted CP to change equency to 980 khz; change hours of operation to day only Bishop, California Bethany, Missouri Price, Utah iith I kw and make changes in ant. sys. Action April 19. Mammoth Lakes, California Kirksville, Missouri St. George, Utah Ridgecrest, California Marysville, Missouri Ladysmith, Wisconsin 11 actions Trinidad, Colorado Rolla, Missouri Rawlins, Wyoming

KKYS (107.5 mhz) Hanford. Calif. -Granted CP to hange ERP to 16.4 kw; change HAAT to 860 ft.. and lange TL. Action April 4. New Allocated TV Channels WWET (95.3 mhz) Monticello. Ind.-Granted CP to lange TL; change ERP to I kw; change HAAT to 520 ft.. nd make changes in ant. sys. Major environmental action Santa Barbara, California Milwaukee, Wisconsin Minneapolis, Minnesota nder section 1.1305. Action April 6. Novato, California Ashland, Kentucky Fresno, California W RUC )89.7 mhz) Schenectady. N.Y. - Granted CP to Albuquerque, New Mexico San Lewis Obispo, California Greenville, North Carolina (tango frequency to 89.7 mhz; change ERP to 100 w; Paducah, Kentucky Fort Worth, Texas Morehead, Kentucky lange HAAT to minus 91 ft.; install new antenna. and Bloomington, Indiana Spokane, Washington Madisonville, Kentucky .crease height of ant. sys. Action April 12. Cleveland, Tennessee Galveston, Texas Chalrleston, Illinois WTEB (89.5 mhz) New Bern, N.C.-GGranted modifi- Tulsa, Oklahoma Reno, Nevada Omaha, Nebraska Ition of CP (BPED- 801014AE) to in antenna make changes Tampa, Florida New Orleans, Louisiana El Paso, Texas (stem and change TL. Action April 5. WRON -FM (97.7 mhz) Ronceverte, W. Va.- Granted Codification of CP (BPH -81 I009AD) to change TL; change RP to 452 w; increase HAAT to 800 ft., and change TPO. equest waiver of section 73.1 125 of roles. Action April 5. Edward M. Johnson and Associates, Inc., the Nation's Largest Communication Consulting Firm in the V actions specializing preparation of broadcast Applications is proud to have served as consultant KTVA (ch. 11) Anchorage. Alaska- Granted CP to lange ERP to 50.7 kw vis.. 5.07 kw aur. Action March 31. in preparing the complete application on behalf of the above clients. KRCB -TV (ch. 22) Colati, Calif.-Granted MP (BPET- 10619KF) to change ERP to 51.65 kw vis.. 5.165 kw sur.. rad make changes in ant. sys. Action March 31. WPAN (ch.53) Fon Walton Beach, Fla.- Granted MP 3PCT- 820503KE) to change ERP to 5.000 kw vis.. 500 ka Jr.. and change HAAT to 713.4 ft. Action April II. Edward M. Johnson WTIU (ch, 30) Bloomington. Ind.-Granted Cp to & 'ange ERP to 200 kw vis.. 39.8 kw aur. Action March 31. Associates, Inc. WFDG (ch. 28) New Bedford. Mass.- Granted MP 3PCT- 800I3IKU to change ERP to 1,330.4 kw vis.. Suite 450, One Regency Square, Knoxville, Tennessee 37915 33.04 kw aur.. change TL, and change HAAT to 810 ft. .ction April 8. (615) 521-6464 WLXI -TV (ch. 61) Greensboro. N.C. -Granted MP Washington, D.C. (202) 775 -1802 3PCT-790205KE) to change ERP to 500 kw vis.. 50 kw Jr., and change HAAT to 564 ft. Major environmental

Broadcastino May 2 1 983 action. Action March 25. for broadcast license withdraw to eliminate mutual exclusiv- channel 45 at Dayton, Ohio. He denied competing applica ity. Ann. April 7. tions of Dayton Telecasting Inc. and Channel 45 Co. Ann KVDO -TV (ch. 3) Salem. Ore.-Granted CP to relocate April 22. KVDO -TV to Bend, Ore. (pursuant to order issued in docket FCC granted ABC and Los Angeles Olympic Organizing 82 -76. Action March 31. Committee temporary use of UHF- TVAngeles area for news FCC AU John M. Frysiak granted application of Day coverage and operation of 1984 Olympic games there. Ann. tona Beach Television Associates Ltd. for new UHF TI April 7. station on channel 26 at Daytona Beach, Fla. He denier competing applications Daytona Broadcasting Inc FCC renewed license of Riverside Broadcasting Co. of Co. and Life Style Broadcasting Inc. Ann. April 22. In contest Inc., for WKHK(FM) (formerly WRVREFM)) New York City, while denying oppositions to renewal filed by Citizens for Jazz on WRVR Inc., and Committee to Save Black Ra- dio. Ann. April 7. Legal actions FCC actions FCC noted "patent deficiencies" in Comsat response to U.S. Court of Appeals for Tenth Circuit (Denver) al FCC Comsat Structure order, in which Comsat was directed fumed FCC actions allocating additional VHF TV chasm FCC proposed modifying its rules regarding assignment to revise its cost allocation system. Comsat had not compiled to Johnstown, Pa. (ch. 8); Knoxville, Tenn. (ch. 8); Sa: of call signs for AM, FM and TV stations. Instead of resolv- with FCC's directive to have independent auditors verify Lake City (ch. 13), and Charleston, W. Va. (ch. 11). Cow ing call letter disputes, FCC proposed processing and grant- consistency of proposed changes with Comsat Structure re- rejected petitions for review by Springfield Television c ing all call sign requests. In event local court determined that quirements. Ann. April 7. Utah Inc., Storer Broadcasting Co., West Virginia Telecast station should not use particular set of call letters. FCC ing Inc., and Roy H. Park Broadcasting of the Tri-Citie would assign different set. Ann. April 7. FCC denied Western Union International (WUI) and RCA Global Communications Inc. (RCA Globcom) reconsi- Inc., accepting FCC's expert judgment that any possibl FCC adopted rules which will permit use of lottery sys- derations of Comsat Structure, in which FCC decided Com- disruption of translator service. in terms of people served was more tem to select initial licenses in cases where there is more than sat participation in all present and future nonlntelsaVlnmar- than offset by gain in service realized by drop -in one applicant for communications facility. Ann. April 4. sat activities would be through its subsidiaries only and and FCC's rejection of contention that new drop -ins shout parent organization would be limited to Intelsat/Inmarsat provide protection if current licensees decide to increase o FCC eliminated certain restrictions on FM radio broad- functions. Ann. April 7. change existing facilities in future. Action April 22. cast stations' subsidiary communications uses of FM base - AU John H. Conlin granted application of Whitco band subchannels and changes certain technical limits and Broadcasters Inc. for new UHF TV (ch. 69) Hollywood, procedural requirements. Ann. April 7. Fla., and denied competing applications of Family Televi- sion 69 Inc., Golden East Broadcasters Inc. and Christian FCC amended its rules to allow public radio FM stations Media of Florida Inc.. concluding Whitco was preferred Call letters to use subcarrier frequencies for commercial purposes. Ann. because it demonstrated it could make full -time commitment April 7. to work at proposed station and is entirely minority owned. FCC deleted its rule provisions limiting and requiring Ann. April 13. Applications approval of financial considerations involved in settlement FCC AU Joseph Stirmer granted application of Sinder Sought by agreements under which one or more competing applicants Broadcasting of Ohio Inc.. for new UHF TV station on Can Now FMS

KNXN Plumas Wireless Inc.. Quincy, Calif. WKAE Country Broadcasting Co. Inc.. High Springs, Fla. AERONAUTICAL CONSULTANTS Tourer Localron' Hesgnt StudreS KWKR KIUL Inc.. Leoti. Kan. FAA Negotulnns KKDY CM Broadcasting Co.. Nest Plains. Mo. JOHN CHEVALIER, JR. AVIATION SYSTEMS KCTZ Bee Broadcasting Inc., Bozeman. Mont. ASSOCIATES. INC. KZZY Pearson Broadcasting Co., Devils Lake, Services 1650 P>acdre N.D. So Coast Hwy Redondo Beach CA 90277 'KMPR Prairie Public Television Inc.. Minot. N.D. (213) 116.5281 KBXN-FM Bear River Broadcasting Co. Inc.. Tremon- ton, Utah Existing AM's SOUTHERN datawopld sac BROADCAST SERVICES wzzx WANL Lineville. Ala. WXKX WIXY East Longmeadow. Mass. AM FM TV LPTV COMPLETE TURNKEY SYSTEMS Computerized STUDIOS. TRANSMITTERS. WBTB WBMA Beaufort. N.C. Allocation Studies/Directorlea TOWERS. ANTENNAS WYCM WWOR Murfreesboro. N.C. 1302 18th St., N.W., Suite 502 Full Rrggmg'6 Erection Services Washington, D.C. 20036 Custom Electronics Design 8. Installation WWRT WRZK Algood. Tenn. 1800) 368 -5754 (202) 296 -4790 740. Alabaster. Al 35007 PO Box FMS Established 1971 12051 663 3709 Existing 'KLSU WPRG Baton Rouge. La. WWIN-FM WBKZ Glen Burnie, Md. 301-731-5677 temrr WTBX WKKO -FM Hibbing, Minn. e.eucr F.uinr WKPO WHHO -FM Hornell. N.Y o.:.yn a Inl.en WKJO WSBM Jefferson City. Tenn. CA L LETTERS Grants systems Ltd. est L LETTER SYSTEMS PO Sox 12403 Call Assigned to ISIS u.Mse suie.. r MUrbna Jackson. MS 39211 ruu.In.. 207 16011981-3222 New FMS KCTB-FM Glacier Communications Inc.. Cut Bank, Mont BROADCAST DATA SERVICES 'KNYD Creative Educational Media Corp.. Broken RCII Computerized Broadcast Service /TN'mconRArro Including Arrow Okla. 11503 Sunrise Valley Drive WUXLV Lehigh County Community College. Reston. Virginia 22091 Data Base /Allocation Studies Schnecksville. Pa. Frequency Coordination Services Terrain Profiles A Div. of Moffett. Larson if Johnson, P.C. KZIM Grayson Collegiate Communications Inc., 703/620-6300 (703) 841.0282 Denison, Tex. Coll: Harry Stemple, P.E. WEOX Northshire Communications Inc.. Manches- ter, Vt. EMCEE' Systems Group DON'T BE A STRANGER KNOI Tri- County Broadcasting. Deer Park. Wash. Turnkey Telecommunications Systems FM. TVPOint -to -point micro- Existing AM's LPTVAM. To Broadcasting's 191.781' Readers. wave linksMDSITFS Professional or Service Display your WTTP WSTD Natick. Mass. EMCEE Broadcast Products here It will be seen by station and Haven, PA Card P.O. Box 68White cable TV system owners and decision KAMT KMO Tacoma, Wash. 18661-0068.18001233 -6193 makers fln PA. 1982 Readership Survey showing 5.2 Existing FMS 655 -7)088 : 510) readers per copy. Ans.: EMCEE WHHV KLYD-FM KMGN Shatter, Calif. KSCB-FM KEZS Liberal, Kan. WNBT-FM WGCRAtIlsboro. Pa.

Broadcasting May 2 1983 Professional Cards

ATLANTIC RESEARCH CORP EDWARD F. LORENTZ A.D. RING & ASSOCIATES COHEN and DIPPELL, P-C. Jansky & Bailey & ASSOCIATES CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS CONSULTING ENGINEERS Telecommunications Consulting Suite 500 1015 15th St., N -W., Soita 703 Member AFCCE 1334 G St, N W. Suite 500 1140 Nineteenth St., N.W. 5390 Cherokee Avenue Washington, DC 20005 Washington, D.C. 20036 (202) 783-0111 Alexandria Virginia 22314 (202) 3471319 (202) 223 -6700 Washington. D.C. 20005 Member AFCCE (7031 642 -4164 Member AFCCE Meru her AFCCE

SILLIMAN AND SILLIMAN IELEROae 0e31569 ox LOHNES & CULVER A. EARL CULLUM, JR. 8701 Georgia Ave. :,--805 Consulting Engineers CONSULTING ENGINEERS Silver Spring, MD 20910 J 1156 15th St.. N.W. Suite 606 INWOOD POST OFFICE CARL T. JONES ASSOCIATES ROBERT M. SILLIMAN. P.E. Washington. D.C. 20005 Box 7004 (3011 589 -8288 CONSVLtING ENGINEERS 12021 2962722 DALLAS, TEXAS 75209 THOMAS B. SILLIMAN. P.E. 190, vAIINW000 COURT - SWIMG,n CD vA 77,'.1 n, 1 (214) 6314360 1812) 853 -9754 \r, iIiM R Al, t i V, N.. l(( Member AFCCE Member AFCCE

Moffat. Larson & Johnson. P.C. DAVID STEEL & ASSOCIATES Inc EDISON, INC. ANDRUS & ASSOCIATES, Inc. HAMMETT & CONSULTING ENGINEERS DAVID STEEL, Sr -, P.E. CONSULTING ENGINEERS ALVIN H. ANDRUS, P.E. 1925 North Lynn Street P.O. Box 230 351 SCOTT DRIVE Box 68, International Airport Arlington, VA 22209 Main St. & Melvin Ave. SILVER SPRING, MARYLAND 20904 San Francisco. California 94128 Queenstown, (301) 384 -5374 (4151 342 -5208 (703) 841 -0500 MD 21658 Member AFCCE A1ember AFCCE Member AFCCE (301) 827 -8725 Member AFCCE

JULES COHEN CARL E. SMITH VIR JAMES JOHN B. HEFFELFINGER CONSULTING ENGINEERS CONSULTING ENGINEERS & ASSOCIATES P.C. AMFM.TV Engineering Consultants Applications and Field Engineering Surie 400 Computerized Frequency Surveys 9233 Ward Parkway, Suite 285 Complete Tower and Rigging Services 1730 M St. NW, 3137 W. Kentucky Ave. -80219 816- 444 -7010 (303) 937-1900 Kansas City. Missouri 64114 Washington DC 20036 8500 Snowville Road 12021 659 3 707 Cleveland, Ohio 44141 DENVER, COLORADO keemOe' MICE 216/5269040 .Member AFCCE & NAB

E. Harold Munn, Jr., ROSNER TELEVISION JOHN H. MULLANEY HATFIELD & DAWSON & Associates, Inc. SYSTEMS Consulting Radio Engineers, Inc. Consulting Engineers Rmadr est Engineering Consultants CONSULTING & ENGINEERING 9616 Pinkney Court Broadcast and Communications Box 220 250 West 57 Street Potomac, Maryland 20854 4226 6th Ave., N.W-, Coldwater, Michigan 49036 Seattle, Washington, 98107 New York, N.Y. 10107 301 - 299 -3900 Phone: 517 - 278.7339 Member (206) 783 -9151 (2121246.2850 AFCCE Member AFCCE

MIDWEST J. VLISSIDES, P.E. ENGINEERING MATTHEW C. P. CROSSNO & ASSOCIATES RADIO ENGINEERING GO ASSOCIATES STRUCTURAL CONSULTANT CONSULTING ENGINEERS P. 18312 eonsalin9 E. . TOWERS. ANTENNAS. STRUCTURES 0. BOX CONSULTANTS Studies. Analysis. Design Modifications. DALLAS, TEXAS V 150 Wesley Rd NORWOOD J. PATTERSON 75218 IY Creva Coeur. IL 61611 Inspei:hons Supervision of Erection 1900 VIEW DRIVE Compute, Aided, Design 6 AlloCenun 51,ní e+ (309) 6983160 6867 Elm St., McLean, VA 22101 Feid Engineering, SANTA YNEZ, CA 93460 ii F.W. HANNEL, P.E. Tel (7031 356 -9765 (214) 889 -0294 (805) 688 -2333 Member AFCCE Member AFCCE Member AFCCE Serving Broadcasters over 35 years

JOHN F.X. BROWNE D.C. WILLIAMS R.L. HOOVER & BEVERAGE & ASSOCIATES. INC. SHERMAN & ASSOCIATES, INC. Consulting Telecommunications Engineer ASSOCIATES, INC. CONSULTING ENGINEERS C onsull,ny En9,n Au -iM- TV -LPTV env-C 11704 Seven Locks Road Broadcast /Communications Consultants 525 Woodward Avenue Post OFFICE 90R 700 Potomac, Maryland 20854 Box 181. R.D. e2 Bloomfield Hills, MI 48013 FOLSOM, CALIFORNIA 95630 1,, Ir1 0 642 6116 (916) 933 -5000 301.983-0054 Medlord. N.J. 08055 Member AFCCE Member AFCCE 1609) 983-7070

LAWRENCE L. MORTON, E.E. RALPH E. EVANS ASSOCS. McCLANATHAN & ASSOC., INC. George Jacobs AND ASSOCIATES Consulting TeleCommunications Consulting Engineers & Associates, Inc. Consulting Telecommunimtions Engineers Engineers AM. M. TV, MDS, Consulting Broadcast Engineers LPN, CAN, STL, AM FM IVCATV.ITFS APPLICATIONS d FIELD ENGINEERING Cellular, Field Engineering. Computerized RADIO TELEVISION Domestic & International Channel Searches 216 N. Green Bay Rd. Member AFCCE PO Bor 750 21671 SUPERIOR LANE THIENSVILLE, WISCONSIN 53092 PORTLAND. OREGON 97207 8701 Georgia Ave. LAKE FOREST, CALIFORNIA 92630 Phone. 14141 242.6000 Menlo, AFCCE Suite 402 MD 1714) 839 -6015 TWy 9104646112 Silver Spring, Member AHIE Phone 15031 246 8080 r 3011 5878800 20910

EDM & ASSOCIATES. INC. LECHMAN, COLLIGAN, B'cast AM FM TV LPTV.ITFS Translator & JOHNSON d Rule Makings Frequency Searches Telecommunications Consultants C 'Carrier Cellular. Satellites Applications Field Engineering NOS. PP Microwave 2033 M Street. N W. Suite 702 PE licensed staff FCC 1st Class & Washington. DC. 20036 1444 Rhode Island Ave, N W Suite 1018 Washington OC 20005 Phone 120212344150 (2021 775.0057 Now available in a hard -back volume that belongs within easy reach of everyone connected The First with the Fifth Estate*

A year -by -year informal history of the times, people and events that shaped the development of radio, TV and allied fields, compiled from reports in BROADCASTING, indexed for easy reference. Years Of Broadcasting The work of several hundred writers, editors and photographers, past and present, is condensed into some 300 pages of text and pictures. You'll read the book as contemporary history, refer to it for facts, find in it answers to questions about what happened when, and enjoy it for the memories it evokes. It's as useful as your dictionary, as indispensable as your phone book, and as many faceted as a newscast. Order it for yourself, your library, or your friends. Use blank below. Please note that payment is to be included with order. II!

'BROADCASTiNG's first issue (Oct. 15, 1931) traced the four other estates to Edmund Burke by way of Thomas Carlyle: "Burke said there were Three Es- tates in Parliament; but, in the Reporters' Gallery yonder, there sat a Fourth Estate more important far than they all The three earlier parliamentary estates: the Lords Spiritual, the Lords Temporal and the Commons.

Send copies of The First Fifty Years of Broadcasting at $29.95 each. Payment is enclosed. (D.C. orders add 6% sales tax.)

Name

Title

Company Address_. Home? O Yes O No. City_ State Zip

BROADCASTINGM 1735 DeSales St., N.W. Washington, D.C. 20036 See last page of Classified Section for rates, Jlassified Advertising closing dates, box numbers and other details.

We're in the West and you're not. We can put you Florida calling: small market station, rapidly grow- RADIO here if you're a very good salesperson, career - ing, needs experienced, professional account execu- oriented, want money. Major station, major market, tives and sales manager, for newly acquired station in HELP WANTED MANAGEMENT must have major A /E. Don't kid yourself; it's hard work central Florida. Draw, 20% commission, and carfare. in the West, too. Only experienced, successful A /E's Override for manager. Call 422-2085, WFXI, P.O. nneral sales manager. Suburban Minneapolis /St. 813- need apply If you can't prove your track record, don't Box 1445, Haines City, FL 33844. ul station seeks experienced radio time sales pro- follow this one up. EOE. Full details to Box T-91. :sional. You will join a seasoned management team HELP WANTED ANNOUNCERS rebuilding a facility with excellent potential. Must Long Island radio station looking for successful ve the ability to recruit. train, lead, and motivate salespersons ready to move up. Send resume to Sales. Professional air personnel needed for nostalgia :al sales force, as well as coordinate regional and WRCN. Box 666, Riverhead, NY 11901. EOE. station. Good production skills, experience necessary. tional marketing efforts. Managerial and strong peo- Send resume and tape to Kevin O'Grady, WGCA, Box n skills required. EOE, M -F. Resume with references, An opportunity exists for a talented sales profes- 2576, Charleston, SC 29403. EOE. tailed letter with salary requirements, and outline of sional to join a major group owned radio station in the les philosophy to: Steve Moravec, President, Radio Sunbelt region. This person must have at least one Tokyo radio begins operation soon. Seeking non- ration WVLE(AM), 104 N. Main, Stillwater, MN 55082. year of proven radio sales success, be aggressive and smoker professional boardmen /women; minimum 5 phone calls, please. demonstrate the desire to win! This is a major market yrs: experience, preferably not oriented in rock. Per- opportunity with excellent advancement potential. sonality, imaginative broadcasters (American -Euro- AM /FM. /neral manager for Northeast Experience EOE, M /F. Send resume to Box W -13. pean -Asian) who can run own board, write copy, pro- required both sales and general management is duction and interested in Japan but interest in broad- lary S35,000 plus override. Potential for future Prepare yourself to be a more marketable candi- casting primary Beginning salary commensurate with resume references to uity position. Send and Box date for one of the jobs in this column. Attend a profes- beginning of station, but will rise with station success. -1. EOE. sional 3 -day sales seminar, recognized by leaders in Send resume and tape: Gateway Radio, 4 -23 -16 Me- the industry, on May 19 -22 in Chicago. Presented by jiro, Toshimaku, Tokyo, Japan 171. onager. Group owner seeks experienced general Jim Hooker of Media Sales Training Systems. Tuition: mager for AM /FM combo, top 50 Midwest market. S550. We'll help you locate a position with one of our No. 1 regional AM /FM in western Nebraska needs perienced in national sales, working knowledge of clients if you attend. Call now to register or ask ques- experienced announcer/production person. Three facets of business including budgeting, program - tions: 312- 351 -0444. years' experience required. Knowledge of automation resume, ng, and FCC regulations. Send full salary desired. Send tape /resume to Box 509, Ogallala, NE :Wry, and references in first letter to Great Trails Aggressive, experienced radio account executive: 69153. Equal opportunity employer. oadcasting, 4 South Main Street, Dayton, OH 45402. proven track record and retail experience required. No replies confidential. Equal opportunity employer. order takers. Excellent opportunity in fast growing Quality small market MOR FM seeks mature - market with top rated AM contemporary and FM adult voiced announcers with copy and production skills. atroplex needs professional GM. Expanding radio stations. Send resume, track record, and earnings to Also newspeople -full and part time. Gutsy -voiced proven Sup needs GM with track record in sales, Vince Lee, Tourtelot Broadcasting Company, P.O. Box females also encouraged. Send resume only to Box sh flow management and staff motivation. This is a KDES. Palm Springs, CA 92263. No calls, please. EOE, W-7. EOE. njor career move which could lead to equity in a M /F. )ulous Sunbelt market. Send resume to: Robert C Experienced air talent and production pro for a aiss, 1723 Ohio Savings Plaza. Cleveland, OH Need aggressive salespeople willing to call on progressive small market 5000 watt AM and 100.000 114. possible advertisers for a growing 25 -year old radio watt FM simulcast operation. Excellent opportunity, no station. Need innovative persons to generate new phone calls. Send tape and resume to: Manager, record ation manager wanted with a proven sales sales. Broadcast sales experience necessary. Salary KWYR, Box 491, Winner, SD 57580. EOE. full time, Southeast, medium market FM. Growing for 30 days plus commission, after that draw against na of northwest Georgia. Established station under commission. Call 703 -347 -1420, or mail resume to The country's top -rated nostalgia /B.B. station look- w ownership and new facility. Send resume to Box WKCW P.O. Box 740, Warrenton, VA 22186. ing for announcer with heavy emphasis on production. Must work closely with sales staff. Creativity a must. Sales Manager for south Louisiana medium market Minimum 5 years' experience. Midwest location. EOE, nneral /sales manager for central New England /F. 100 KW FM and 1 KW AM combination. Contempor- M Send resume only to Box W -16. A /FM. Strong sales management background essen- ary formats. Great opportunity for the right person. Can I. letter, resume and salary requirements to Send advance to station manager. Salary plus override. WWKI, Kokomo, Indiana, seeking experienced a W -11. Heavy on produc- Send resume & references. Confidentiality assured. afternoon drive country personality. tion. T/R to Don Rogan, 304 N. Main. Kokomo, IN for watt FM facility Equal opportunity employer. Write Box W -19. oles manager wanted 50,000 46901. EEO. ;t outside Portland, Maine market. Extensive hands- for a Wiscon- sales experience required. Proven track record Wanted: experienced sales person Wanted: creative pro for rare opening- morning top radio Full benefits. Resume no cessary. Send salary requirements and resume to sin country station. drive at top rated A/C station in America's most livea- later than May 20th to Sales Manager, WAXX Radio. uce A. Biette, WJTOIWIGY Radio, PO Box 329. Bath. ble city. Prefer at least five years in medium to major P.O. Box 47, Eau Claire, WI 54702. EOE. E 04530. EOE. market. Excellent benefits /working conditions. Tapes and resumes to Rick Alan West, Box 746, Tulsa, OK Colorado! If you're an experienced, hard -working. Iles managers. Group owner seeks experienced 74101. No phone calls. We are an equal opportunity motivated sales specialist who's dreamed of living in neral sales managers for AM and FM stations in top employer. Midwest markets. Experienced in national sales, one of rural Colorado's finest hunting and fishing areas skiing only 45 minutes away irking knowledge of budgeting important. Must be -with -send If you're a great talker, creative talent & would like resume native, motivator. Send resume, earnings history, sal- with references to Bob Gourley, KSLV, Box 631, to do something different with your very own radio / requirements, and references in first letter to Great Monte Vista, CO 81144. show on major northern New England station, send Ms Broadcasting, 4 South Main Street, Dayton, OH resume WHEB Account executive, experienced, proven track tape & to Duncan Dewar, -FM, Box 120, .402. All replies confidential. Equal opportunity Portsmouth, NH record, 25 Northeast market, AM -MOR 03801. 1ployer. -40th top 10 needs heavy weight. Send resume, billing history and HELP WANTED TECHNICAL ation managers, sales managers, and account ex- references to Box W -22. EOE. utives. Positions available due to present and Chief engineer position open in Sunbelt. Outstand- Central coastal California. AM /FM combo oppor- inned expansion. Resume with sales success back - ing opportunity for someone who can maintain state - tunity with one of the largest radio groups. Come live )und to Withers Broadcasting, P.O. Box 1238, Mt. of- the -art performance of 100,000 watt fulltime classi- in our beautiful community if you are motivated to mon, IL 62864. cal station. The Engineering Department is a one -man make great money and enjoy selling direct retail. Send show, responsible for broadcast facilities, studios, resume: KSLY /KUNA, PO. Box 1400, San Luis Obispo, satellite downlink, production facilities and future SCA HELP WANTED SALES CA 93406. EOE. operations. Computer experience helpful. Salary ]luth Florida- aggressive, enthusiastic radio General sales manager for fulltime non -directional range $22,000, plus paid life and health insurance, tui- lesperson. This is the time to make that move. Ft. 50 KW CBS affiliate. Must provide red -hot motivation tion grants at local 4 -year college for you and your de- /ers. 250,000 metro, AM /FM stations. Our 2 top and training for three person staff. Northern climes. pendents, retirement programs. Send complete lespeople made a bundle last year! All replies held Handle small list. Salary, commission and override. resume, salary history to: Joe Martin, General Man- strict confidence. Send complete resume to Sales Let's talk. Equal opportunity employer. Write Box ager. WHIL. Box 160326. Mobile. AL 36616. No phone sition, PO Box 216, Ft. Myers, FL 33902. W -23. calls, please. Position open until filled. Affirmative Ac- tion /EOE. Women and minorities are encouraged to Isconsin's No. 1 radio station, WEZW FM 104, Station managers, sales managers, and account'ex- apply. s immediate sales openings. Send us your detailed ecutives. Positions available due to present and sume, highlighting your broadcast sales ac- planned expansion. Resume with sales success back- Part time chief engineer. Maintain 1 kw AM direc- mplishments, to Sales Manager, WEZW 735 W. ground to Withers Broadcasting, P.O. Box 1238, Mt. tional. Chicago suburbs. Resumes: WEEF Radio, 210 isconsin Ave., Milwaukee, WI 53233. Vernon, IL 62864. Skokie Valley, Highland Park, IL 60035.

Broadcastingen May 2 1983 HELP WANTED TECHNICAL Meteorologists needed for new radio weather ser- Nationally known female account executive /co -1 CONTINUED vice based in major mid -Atlantic city. Current radio expert. Ten years' radio and television experience. E and or television meteorologists preferred but non- years major market. '73 college degree. Willing Chief engineer for no. 1 FM station in Omaha market. broadcast meteorologists also encouraged to apply. relocate. Would consider group offer. Write Box T-1( New equipment, negotiable terms. Contact General Send resume only, with references and date of Manager, Box 31777, Omaha, NE 68131. 402- availability to Box W -12. Proven sales. Mature, assertive, reliable. Prel 558 -9898. EEO employer. West /Southwest, but will relocate anywhere. Tap( South Florida full time production -need ex- resume upon request. Neil Webster, 409 Elm Avent Chief engineer needed for 5- kilowatt AM direc- perienced, creative, professional to produce great tional Dumas, TX 79029. 806 -935 -5282, evenings. on central California coast. Ideal location and radio commercials. High compensation for that outs- resume working conditions. Send to Hammett & tanding person. Send resume, tape and availability Edison, Inc.. Box 68, International Airport, San Fran- date to P.O. Box 216, Fort Myers, FL 33902. An equal ANNOUNCERS cisco, CA 94128. opportunity employer. SITUATIONS WANTED Assistant engineer for public radio station begin- Enthusiastic, stable, single. Professional soun Farm director (extension specialist in radio and TV) ning July. Plan for, install, modify and maintain equip- Trained beginner. Anywhere. Available now. Any shi for University radio station KSAC. Responsible for ment. First class or general license required. Send Troy Sass, 414 -242 -2033. resume to: Radio Search Committee, Wabash Valley daily agricultural programming, features for the K- College, 2200 College Drive, Mt. Carmel, IL 62863. State radio network and other related duties. Master's Can wear 2 hats. Nine years computer operator, nc with EOE /AA. degree required in agriculture or communications a trained broadcaster with writing skills. All market experience in area not covered by degree program. Salary negotiable. Guy Hamilton, 212- 784 -7484. Chief. Top 50. General license, experience in direc- Two years' minimum experience. Excellent agri- tionals, FM, maintenance. Staff supervision and digital cultural broadcasting position with good compensa- Highly literate broadcaster looking for all spor desired. Excellent pay. Benefits include stock plan, tion and benefits. Application deadline: May 15. Con- position or combo with board work. PBP a must. Sma pension. Rand Gottlieb, Pres., WBBF/WMJO, 850 Mid- tact Jack Burke, KSAC, Kansas State University, medium mkt. First phone. Currently working. Write Br town Tower, Rochester, NY 14604. EOE. Manhattan, KS 66506. 913- 532 -5851. Kansas State T -113. University is an equal opportunity employer. Radio engineer for Western Kentucky University's A lean and hungry recent college grad is bustir public radio stations. Responsibilities include mainte- SITUATIONS WANTED MANAGEMENT with creativity & enthusiasm. Experienced in A/C pe nance of WKYU -FM (100 kw facility new in 1980) and sonality, country. news, and sports. Neil Isaacs, 616 the oversight of a new 90 kw repeater station to be General manager: dedicated professional with 21 798 -4613. constructed in 1983 -84. A minimum of three years' ex- years as achiever with logistical know how. Ag- perience in the maintenance of state of the art FM gressively consistent in producing sales and profits. Attention medium markets: 3 years' experienc transmitting and audio equipment is required. Ex- Take charge individual with strong organizational Extensive live remote performances, news & spor cellent working environment and facilities; competi- skills. Experience includes managing AM /FM, all size director, skilled writer. Drive time jock- country mus tive salary and liberal vacation and fringe benefits. markets. Want an achiever with excellent credentials? expert. Call Justin, mornings, 504 -395 -7042. Send resume and list of references to WKY U FM Write Box T -98. Office of Academic Affairs, Wetherby Administration Experienced. Seeking Christian station: V Building, Western Kentucky University, Bowling Green, GM -small to medium market. Sales and bottom line Carolinas, East Coast. L. Crawford, 1108 Kan. Blvd. I record. -9889. KY 42101. An affirmative action/equal opportunity oriented. Solid track 502 -554 Charleston, WV 25301. 304 -345 -3291. employer. Positive results guaranteed. My experience in- Dependable individual for afternoons or nigh cludes sales, programming, operations, engineering Willing to work exceptionally hard. Tape and resun and management. References will confirm my profes- available upon request. Gerry Drees, 312- 631 -34E HELP WANTED NEWS sionalism, integrity and hard work. Christian, thirties, or write 5846 Navarre, Chicago, IL 60631. married, one child. Prefer Ohio, Midwest, or mid- Atlan- tic. All markets. Randy Swingle, 703 -743 -4371. Attractive, personable 27 -year old male seeks a Experienced news director for a progressive small nouncing position, radio or TV. Graduated communic of know - market 5000 watt AM and 100,000 watt FM simulcast General manager -"Mr. Radio:' 30 years lions course in U.S. Originally from Paris, France. Pt how, phases. can operation. Excellent opportunity. No phone calls. Send all Small /medium market stations fect for late night romantic show. Daniel Lasqui with net quality. Ready for permanent tape and resume to: Manager, KWYR, Box 491, Winner, come alive 2030 Peachtree Rd. 7C, Atlanta, GA, 30309. move /involvement. Eventual part ownership desired. SD 57580. EOE. Serious offers only. Box W -2. Most unusual morning team: 40 -year old bachel Do you have a great voice and excellent reporting father (real) and 80 year old widowed mother (rea sta- ability, but you're waiting for your first break? Send Uniquely qualified veteran Broadcaster with New wave humor. Contemporary music nonteam e group, network experience in- resume, salary requirements only to Box W -4. tion, and consultancy perience. NYC, Philadelphia, Boston, network, sy terested in operational or consultancy opportunity. dication. For in person interview: 609 -795 -2089. Afternoon drive talk show host wanted. Experience Outstanding record of producing winners. Prefer required. Tape /resume: Edward Smith, WLGM -AM, 8th Southeast. Replies in confidence to Box T -35. Self- starter, well trained DJ, sales, PBP. Broadca: & Church Streets. Lynchburg, VA 24504. 804- ing school grad. Entry level. Will relocate. Scott, 219 with 18 years' 847 -1266. EEO. Results -oriented general manager 865 -2544. experience in all areas of radio. Currently managing in Oklahoma medium market FM seeking applicants Dallas: want a greater challenge in same market. Announcer/sportscaster. 61/2 years' experienc for news director. Journalism training plus minimum Leading station group in billing. Looking for solid fi- know rock format. Southern Rockies, West Coast lea two years' experience required. Excellent salary and nancial incentives with success -minded owner. Sales message 303 -651 -3079. benefits. EOE /MF. Resume only to Box W -18. trainer, staff motivator. Turn ideas into action: turn ac Lion into profits. Write Box W -14. Attention: California, Nevada, Arizona. Veteran r personality compatible with rock or country. Movir Future station owner. Manage your station now, buy west in May. 703- 483 -7406. it later. Ohio, Virginia or adjacent states. 703 HELP WANTED PROGRAMING, 743 -4371. Janet Lynch has nothing but intelligence, dedic PRODUCTION, OTHERS Lion, perseverance, enthusiasm, potential. Professior 22 years' experience, 17 as GM, KEYS, consistent attitude, 31/2 yrs' related experience, WLCV grad, et WHCN, Hartford, needs a great production director winner in highly competitive market. Know every facet rently employed, degree, RRT, broadcast grad. Seekir with strong copywriting skills. Tapes and resumes to of station operations. Cost conscious, profit oriented. broadcasting position with advancement. 3743 Der Daniel Francis Hayden, Program Director, WHCN, Ed Stern, 3625 San Blas, Corpus Christi, TX 78415. Dale, Louisville, KY. 502- 895 -5208, or lea' 1039 Asylum Avenue, Hartford, CT 06105. EOE. 512- 852 -5588. message 502- 589 -4215. Production /promotion director for Alabama Impressed by credentials? I've got them as GM of If you need a hard working announcer with a gre market. Have immediate opening for creative writer - group and network owned stations in major markets. personality, an excellent radio voice, who's rehab producer to take charge of commercials and station Or if experience and achievement interest you, I've and fun, I'm the guy you want. I've got three montr promotions. Regular air shift also required. Top dollar broken sales and programming records while consis- experience; I'm good and you'll be satisfied. Will rel for top talent. Send resume and written samples of tently delivering at the bottom line. But most impor- cate. Call Paul, 414- 257 -3380 from 9 AM to 5 PI work only to Box T -94. tantly, if a winning attitude, the ability to perform. and after 5 PM, call 414- 453 -4548 or 414- 543 -868: documented success rate high on your list, you'll Promotion manager with radio experience in pro- recognize me as a radio pro. Formidable challenges, Major market talk personality seeks medium duction and programing. Creative individual to imple- competitive markets, hard work and long hours have small market for long term development potenti ment all station promotion events. Must have good always been part of my lifestyle. Box W -25. Have doubled ratings in every daypart worke voice. No. I country western station in Sunbelt. Send Emphasis on air product, not ego. Combo experienc resume only to Box T -126. EOE. General manager who can do it all. Bottom line Sunbelt preferred. Patton. Box 2093, Sunnyvale, C oriented. Young, enthusiastic, hard working, dilligenl 94087. Program director for non -music broadcasts of with a great track record. All markets considered. public radio station beginning July. To be responsible Write Box W -39. Good voice and commercial delivery. Eager and c for local public affairs /news, other special program- operative. Any shift. Available now. 414- 442 -60E ming and network programs. Ability to work with stu- SITUATIONS WANTED SALES Rudi Gutierrez. dent staff, BA in journalism, broadcasting background preferred. Send resume to: Radio Search Committee, Get Free Tape Fast! Call the published writer, Experienced talk show host -producer available it Wabash Valley College, 2200 College Drive, Mt. Adrian, 201 - 773 -3492. Tape /resume. Dolbyized ton- mediately. Relocate anywhere! Bruce, 216 Carmel, IL 62863. EOE /AA. sils, too! 732 -8383.

Broadcastingnn May 2 1983 SITUATIONS WANTED ANNOUNCERS General manager search extended. General man- Local sales manager -do you like a challenge? Are CONTINUED ager wanted for public TV /radio station in Bethel, AK. you organized, confident, able to plan, motivate, teach, Community licensee committed to local production and control? We're looking for a "10" local sales man- southwest preferred but any area considered. Per- with emphasis on bilingual /bicultural programming in ager who can take charge of an eight -person sales sonality jock seeks country or rock operation. Call English and Yupik Eskimo. Bethel is located 400 air department in the 59th market. Previous broadcast '03- 483 -7406. miles west of Anchorage and accessible only by air. sales management experience desirable. Send Station serves villages in southwestern Alaska through resume and your philosophy of local sales to: Don Experienced announcer /technician. 1st phone, pro - extensive TV translator system. Qualifications: 5 Locke, General Sales Manager, KTVH (CBS), P.O. Box suction, sales. Write Box W-38. copywriting, years' progressively responsible management ex- 12, Wichita, KS 67201. perience in broadcasting. Public New York trained, 2 years on air, with broadcasting ex- lea! talent City One more winner to join our staff. Unique market tales and production exp. Will consider any challeng- perience preferred. Experience in interethnic setting helpful. Salary: with and our sales tools provide opportunity for success. ng situation. 212- 941 -2187, Jr. B. commensurate experience. $40.000 range -negotiable. Submit resume, letters of Experience in sales necessary, degree preferred. SITUATIONS WANTED NEWS reference and statement of professional goals to: Fred Check us out, you'll be impressed with our credentials. Ali, Chair, General Manager Search Committee, KYUK, Send resume to Jared A. VanHorn, KWWL -TV, 500 31ack newscaster, BSJ, JD, live years' major Box 468, Bethel, AK 99559. Deadline for applications East Fourth Street, Waterloo, IA 50703. An EOE. narket experience. Seeks position in established is May 13, 1983. rews department in top 50 market. For tape /resume. National sales manager for WPTF -TV in the rhone Ken, 913- 362 -1052. California network affiliated station in major beautiful Southeast. Healthy, vibrant. low unemploy- market seeking director of sales, Applicant should be ment marketplace. (Home of the NCAA champs). 38th ;ports announcer seeks position with stable cor- an experienced TV sales manager with proven ability ranked ADI. WPTF -TV is one of the fastest growing loration. Good writing skills; phones; some PBP 8 yrs' to direct sales staff and produce results. Send all NBC affiliates in the USA. Rep. or sales management experience: real person; sense of humor; touch of ag- details in first letter. Confidentiality assured. An EEO, experience a must. Contact Martin Fenton (GSM), Iressiveness; serious broadcaster. Write Box T -130. M/F employer. Write Box W -10. WPTF -TV, PO. Box 1511, Raleigh, NC 27602. EEO. relocate anywhere. BA Broadcasting and grad Television advertising sales manager to manage HELP WANTED TECHNICAL vork. Three years Indiana college and commercial production, commercial sales, and local origination adio. Excellent voice, production and writing skills. facility for cable TV system on tropical island of Guam. Wanted: qualified chief engineer for medium market. ìeek challenging entry level position. Ray Reese. Ideal advancement opportunity for experienced TV Get in on ground floor of construction of brand 113- 842 -4068. station manager with strong marketing and adminis- new studios in the South. Send resume to Box T -65. trative skills ready to move up into 21,000 subscriber High atop the Prudential Building in beautiful kggressive, hardworking radio newsman with two cable TV operation. Five years' management ex- downtown Boston is a transmitter awaiting tender, lov- rears' commercial experience looking to relocate on perience desired. print experience helpful. Compen- ing care. If you have a minimum of 2 years' experience East Coast. Excellent delivery, writing and interview - sation package commensurate with experience and with UHF transmitters, contact Bob Colford, 390 Com- ng skills. Write Box W -3. ability. Send resume to: R. Man- Jerry Staggs. General monwealth Avenue, Boston, MA 02215. 617- ager, Guam Cable TV, 530 West O'Brien Drive. Agana, Experienced, eager, youthful yet serious about 267 -1530. GU 96910. Tel. 477 -9334, country code 671. : areer. College and broadcast school training. Good Production- minded chief engineer with sound ripes for news or jock. Excellent writer. sports and in- Looking for someone to help market my broadcast technical qualifications and ability to train and super- erviews. 312- 358 -7689, Dave. news service. Requires an imaginative, aggressive vise staff. South Texas VHF. EOE. Box T -117. mind. Fit the bill? Call Tony, 301 -498 -6062, or write Experienced NCAA football and basketball play by PO. Box 56376, Washington, DC 20011. slay man seeks SD /PBP position. Contact Pat Foss, ENG supervisor. Pacific Northwest TV station seeking ENG supervisor with proven experience in opera- )12-537-9716. KDRV TV 12, Medford's new station in southern tion and maintenance of ENG equipment. Experience Oregon's beautiful Rogue Valley. seeks experienced )edicated sports news writer with extensive PBP managing people in news environment. Valid FCC general sales manager interested in building his /her experience is looking for small market sports director general class license. Send resume to Personnel own staff and constructing an atmosphere for creative rosition. Superior sports knowledge. excellent voice, Director, King Broadcasting Company, PO. Box 24525, salesmanship. We are looking for an aggressive, peo- Can absorb board, production Seattle, WA 98124. EOE /MFH. ple- oriented, knowledgeable team leader who enjoys vork quickly. Kerry Smith. 513- 433 -1094, before teaching people the art of salesmanship and can build coon. Director of Engineering. Southern market, Gulf a solid base for market credibility. Middle market ex- Coast. Supervise studio and transmitter. Modern SITUATIONS WANTED PROGRAMING perience a plus and a creative direct -sales track equipment. Knowledgeable FCC matters. Send PRODUCTION, OTHERS record a must. Send statement of sales philosophy, resume and salary requirements to Box T -121. Strictly resume and references to Keith Lollis, Station Man- confidential. ;HR/hot tracks programer. Bobby Christian, 8 ager, P.O. Box 728, Medford, OR 97501. EOE. ears as PD /OM at WXKX (WHTX), WMET, KXKX Chief engineer for new UHF Channel 21. Must have KPKE). KUPD. 16 years in radio. 10 years' experience General manager seeking experienced manager UHF experience. Excellent salary and benefits n audience /market research. Excellent track record. with strong sales background and ability to maintain package for right person. Send resumes to: General 'op references. 412- 795 -8296. cost control for group owned UHF station in small Manager, WNHT -TV, 110 North Main St., Suite 507, Northeast market. Please reply Box W -24. Concord, NH 03301. EOE. ,kris Larko, experienced 18-35 programmer and ock, seeks medium market position, CHR or CHR /hot Station manager -established independent is ac- Maintenance engineer. UA- Columbia has two racks. Turn- around situation welcomed. Support staff cepting applications for this newly created position. openings for qualified individuals experienced in the Ind engineer also available. 219- 745 -3777. Prefer candidate with a background in programming repair of 3/4" VCR's, ENG /EFP cameras, audio/video and operations of an independent. Knowledge of components, etc. Must be able to read schematics and :ollege grad with eight years' experience seeks feature films is a must. Send resume with salary histo- operate test equipment of all types. UA- Columbia rosition with Christian station. Ken Case. 1306 Taylor. ry to Ted Baze. President and General Manager. offers a highly competitive salary and liberal company loswell. NM 88201. KGMC -TV, P.O. Box 14587. Oklahoma City, OK 73113. benefits. Electronics degree preferred. Send detailed EEO /MF resume including salary history requirements to Box W -8. Top rated small market VHF affiliate looking for aggressive sales oriented station manager. Person must Good hands -on- technician needed for Sunbelt have a proven track record. Good salary and fringe network affiliate. Looking for good number two man benefits. Station is located in the Sunbelt. An excellent aspiring to be chief. Good benefits and working condi- TELEVISION opportunity for the right person. EOE. Send resume to tions. Box W -17. EOE. Box W -32. MANAGEMENT HELP WANTED Director of Engineering. Hawaii VHF network affiliate and production center looking for person with prior WRCB is seeking an experienced promotion man - HELP WANTED SALES TV engineering background and strong management rger. Must create. produce. and implement ad cam- skills. Full responsibility for all technical personnel paigns using television, radio, and print. I.2 years' ex- Top 50 independent looking for national sales man- perience in advertising related field and B.A. degree scheduling, facilities, operations, engineering budgets ager. 3 -5 years' national experience either at station or and compliance with federal regulations. preferred. Must submit samples of creative work in and state rep. Independent station sales a must. Send resume to Send resume references Personnel. 1290 Move media. Send resumes to Lawson Fox, WRCB -TV, and to KITV Box T -119. EOE. Ala Moana, Honolulu, )00 Whitehall Road, Chattanooga. TN 37405. A HI 96814. An EOE. 3arkes Tarzian station. An equal opportunity employer. National sales manager. UHF independent is look- TV studio engineer. FCC general required. Ex- ing for an energetic and result -oriented person to han- perience in video tape, camera control, some mainte- Accounting supervisor. KPIX, Group W television dle regional and national sales. The person we're look- nance. Excellent opportunity to grow with group Ration in San Francisco, is seeking industry's best ac- ing for has leadership skills, a winning attitude and owned station. Send salary requirements and resume pounting supervisor to join staff of the number one sta- sales experience selling independents. We are a sta- to Engineering Manager, WPTV, P.O. Box 510, Palm ion in Bay area. The right person will supervise staff of tion with a great future. Forward resume to General Beach, FL 33480. EOE. six, have total responsibility for daily operation of ac- Manager, WLRE -TV. P.O. Box 26, Green Bay, WI 54305. in total station pounting staff and will be active admin- An equal opportunity employer. Television maintenance engineer- minimum 3 stration. College business degree and broadcast ex- years' experience in TV maintenance and FCC 1st perience preferred. Send resume to Terry Schroeder, If you are hard -nosed, aggressive and a leader. class or General class ticket. Send resume to Frank Francisco, CA Controller, KPIX, 855 Battery Street. San we're holding the local sales manager's job open for Etherington, KYEL -TV, PO. Box 592, Yuma, AZ 85364. 34111. No phone calls. Equal opportunity employer. you. Send resume to Box W -31. An EOE. Equal opportunity employer.

Broadcasting May 2 1983 n HELP WANTED TECHNICAL Openings soon: strong utility player for news Executive news producer. KWTV -9, the CBS affili CONTINUED organization. Anchoring & reporting skills. Fill -in ate in Oklahoma City, is looking for an executive news weather & sports. Experience a must. Be ready to hit producer. Successful candidate must have 6 years Engineering -assistant to chief engineer- Telecom- the air. Know ENG & editing. No calls. Resume & audi- prior related TV experience, including newscast pro. munications Division at MCCC needs assistant to tion tape to: Karen Adams, KOAM -TV, PO Box 659, Pit- ducing and a B.A. degree or equivalent education chief engineer. Must hold FCC 1st or general license. tsburg, KS 66762. Must be able to work with and motivate staff of 45 ag. SBE certification a plus. Work with state -of- the -art gressive news professionals. Must understand moderr Experienced TV news reporter needed July 1, radio, TV and satellite facilities at West Windsor cam- - TV news production techniques including digita 1983. Send VTR and resume to John Howe, KOLO pus, including public radio station WWFM, MCCC ca- -TV, video effects. Prior management experience helpful PO Box 10,000 Reno, NV 89510. EOE. ble TV network, closed circuit TV and radio/TV aca- but not required. Works directly with the news director in supervising production of daily newscasts anc demic programs. Requires maintenance and /or con- Reporter. WTOL -TV, northwest Ohio's leading sta- /or TV. AA specials. Works with station executives to develot struction experience in radio and BA or de- tion, needs a strong field reporter to join our ag- gree desirable. Salary in mid teens. Excellent fringe and implement station goals and directions. Sent gressive No. 1 team. Two years' previous experience. resume and tape to: Billye Gavitt, KWTV, PO. Boo benefits. Forward resume and salary requirements to: Resume only in first letter to Kirk Winkler, News Direc- 14159, Oklahoma City, OK 73113. EOE /M -E. Mercer County Community College. Personnel Ser- tor, WTOL -TV, P.O. Box 715, Toledo, OH 43695. No vices. Dept. GS. P.O. Box B. Trenton, NJ 08690. Equal calls. M/F EEO. opportunity /affirmative action employer. KRIV, Metromedia. KRIV -TV now accepting applica- News director - WSOC -TV, Charlotte, NC. Looking tions for weather /environmental specialist able tc Television /maintenance engineer: major market, for highly experienced news professional to manage develope unique approach to weather. Must be capa- state -of- the -art TV production facility with CMX, Vidi- 55-person staff. Three million dollar news facility ex- ble of on -air reports using state of the art computer font V, Grass Valley, DVE, ADO, RCA and Fernseh pansion near completion at this Cox Communications, graphics. Send resume and tape to: Anthony Burden cameras. Sony 1", Bosch 1", and BVU 800s. needs ex- Inc., station. Respond directly to PO Box 34665, News Director, KRIV -TV, P.O. Box 22810, Houston, TX perienced maintenance engineers. Send resumes to Charlotte, NC 28234, c/o Greg Stone, Vice President 77227. EOE. Bob Lieberman, VP Engineering, Matrix Video, 727 and General Manager. An equal opportunity employer, Eleventh Avenue, NYC 10019. M/F Sports photographer. Experienced TV sports photographer needed for major market affiliate. Heavy Experienced TV needed EFP director: medium market, Midwestern station. news videographer- experience required with lives, fast shooting and edit- July 1, 1983. Send videotape, resume references seeks an individual capable of shooting, editing, and and ing. Resume only to Box W -28. directing station promos and PSAs as well as com- to John -Howe, KOLO -TV, P.O. Box 10,000, Reno, NV mercials. Candidates should also have news directing 89510. EOE News dir. /anchor. KDRV-TV 12 is looking for ag- experience. Send resume and tape to Aaron Silber- gressive, energetic. experienced journalist who is in. man, WIFR -TV, P.O. Box 123, Rockford, IL 61105. EOE. Investigative reporter. Must be experienced with proven track record. Send resume only to Box T-144. terested in developing a dynamic professiona Switcher /editor to work in the engineering depart- EOE. newsroom for Medford, Oregon's newest televisior a ment of a fast growing production company. Applicant station. We want solid professional team player with should have two to three years' experience in switch- News director for award winning (TV- AM -FM) news an attractive on -air style who will enjoy building anc ing live network sports and special events programs department. We're looking for an imaginative and in- teaching a new staff how to do it right. Send resume novative news tc and a minimum two years of one inch video tape edit- professional to direct this market's tape news management philosophy and references ing experience. Applicant will switch live remote pro- leading news organization. Individual must be a Keith Lollis, Station Manager, PO. Box 728, Medford veteran journalist, grams and work with 1" computer editing as well as skilled in directing people and OR 97501. EOE. perform other engineering functions. Ability to work possess a positive attitude in the effort of managing a Co- anchor. Strong station in sunny Southwesterr es- winning team. Television is NBC and radio ABC. Send with network clients as well as commercial clients medium market seeks anchor to complement curren sential. Weekend, holiday work and travel essential. resume to General Manager, WEAU, Inc., PO: Box 47, Eau Claire, WI 54702. May 6, 1983. An op- male anchor. Applicant must have 2 years' experience Start immediately. Contact Larry Nadler, F & F Produc- by equal portunity employer. No beginners. Anxious to fill position. Rush tape anc tions, 10393 Gandy Blvd, St. Petersburg, FL 33702. resume to: Anchor, P.O. Box 35331, Albuquerque. NN 813 -7676. EOE. -576 East Coast, top 20 market, network affiliate, VHF 87176-5331. EOE. television station, seeks sports anchor for weeknight/ evening newscast. Applicants must have a minimum Anchor -reporter for medium- market network affili HELP WANTED NEWS of four (4) years' TV sports anchor experience (at least aced station in Midwest with strong news commitment 2 years in a major TV market), including news gather- Must be solid journalist. M/F, EEO. Resume with Anchor. Experienced. Authoritative. Friendly. Good ing, writing & references only to Box W -30. writing /communicating skills. Group owned. Midwest editing. Strong participatory sports background (college level or higher) & proven com- network affiliate offers good salary, excellent fringes, Full -time, general reporter for active munity appeal & success in a major TV market also re- assignment stability. Resume, salary only to Box T-78. An EOE. news department. Need live and editing talent. Tape quired. Salary range $40,000 plus, depending upon and resume to News Director, WMTV Madison, W experience & qualifications. Resumes only should be Sports Director. Experienced. Enthusiastic sports 53711. EOE. nut for mid -America network affiliate. Pay's good. submitted to Box W -5. Benefits great. Resume, salary only to Box T -80. EOE. News anchor -producer: award- winning CBS affili Photographer /editor: WCPX -TV. Orlando, seeks a ate in 109th market who creative, hardworking photographer /editor for our Bre- seeks strong anchor car Quality group, looking for quality people. We're write, produce, and deliver the best newscast in the yard County news bureau in Cocoa Beach. We are a looking for fresh talent with a firm commitment to market. Present anchor moving to top 20 market. Ou CBS affiliate with a renewed commitment to topflight news. If you're currently a reporter, anchor, producer or standards as No broadcast news. Applicants must have experience demand someone good. beginners meteorologist ready to move up to a 50's market with a Tape and resume to Jack Keefe, WIFR -TV, Box 123 with TK -76 and Sony cameras, as well as Sony editing top 10 mentality, then rush resume and salary require- Rockford, IL 61105. EOE. ments only to Box T-93. Equal opportunity employer. systems. Please send tape, resume, and letter to Bill Bauman, News -TV, PO. Box Director, WCPX 1833, Producer: WCKT is looking for a newscast produce Orlando, FL 32802. no are Orlando's dominant station needs another re- Absolutely phone calls. We We want a top -notch journalist who can make a pro porter- anchor. If you're really good, rush your tape and an equal opportunity and affirmative action employer, gram sparkle with good organization, excellent writinç M /F. resume to: WFTV, Box 999, Orlando, FL 32802. No and superb news judgment. If you fit the bill, sent phone calls, beginners, or agents, please. WFTV is an resume, tape and salary requirements to: Bob Cole Reporter- weekend anchor. If you want to learn equal opportunity employer. man, Executive Producer, WCKT, PO. Box 1118, Miam news in an excellent training environment, send tape FL 33138. Equal opportunity employer. Sports anchor. Growing Sunbelt, Gulf area. Universi- and resume to Dan Ellington, News Director, WDTV, ty town. Excellent opportunity. Good advancement P.O. Box 480, Bridgeport, WV 26330. Prefer one to two in Mus possibilities. Latest equipment. Immediate opening. years' experience and degree. No phone calls. EOE. Producer for aggressive news station SE. Send resume and salary requirements only to Box be a good writer, organized and able to communicat T -110. Sports anchor /reporters. Two positions open: (1) with superiors as well as staff. Three to five years' ex weekend anchor /weekday reporter, (2) reporter /tillin perience required. Good salary for the right persor News photographer. Great opportunity for ex- anchor. Both must have outstanding on -air, journalistic, Resume to Box W -34. EOE. perienced videographer in competitive Midwest writing and production skills. college degree, and at market. Send resume and tape to Peg Donovan, least one year commercial TV sports experience. Send KRIV, Metromedia. KRIV -TV now accepting applica WRAU -TV, 500 N. Stewart Street, Creve Coeur, IL resume, references, and tape showing both anchoring lions for medical /science /psychological specialis 61611. EOE. and people- oriented field reporting to Robert Cohen, Able to explain technical subjects in interesting, info' KAKE -TV, P.O. Box 10, Wichita, KS 67201. No phone mative way Emphasis on production and writing skill: Assistant news director with excellent writing calls, please. EOE /AA. Academic credentials helpful. Send resume and tap skills and good on -air delivery. Texas Gulf Coast VHF. to: Anthony Burden, News Director, KRIV-TV. P.O. Bo EOE. Resume only to Box T -115. Assignment editor. NBC affiliate needs an ex- 22810, Houston, TX 77227. EOE. perienced desk person for its news gathering division. CBS affiliate seeks experienced weatherperson Position requires 2 -4 years of previous news gathering who takes weather seriously Degree. on -air ex- experience. Send resume to: Personnel Manager. HELP WANTED PROGRAMING, perience preferred. Send resume, tape, and SS re- WCKT, P.O. Box 1118, Miami, FL 33138. Equal oppor- PRODUCTION & OTHERS quirements to: Mark Robertson- Baker, Box 1400, tunity employer. Amarillo. TX 79189. Program director -leading independent station ii TV anchor. Midwest medium market looking for New England is seeking a program director will News director with excellent editorial skills and anchor for early and late news. Should be mature, ex- minimum 3 years' independent station experience ability to motivate and train staff. VHF in good Texas perienced journalist. Send resume only to Box W -21 Send resume and salary requirements only to Bo: market. Resume only to Box T-120. EOE. EOE. T-79.

Broadcasting May 2 1983 OP HELP WANTED PROGRAMING, Prominent Chicago production company desires Broadcast meteorologist, Commercial TV PRODUCTION, OTHERS CONTINUED creative personable editor for new computer off -line meteorologist looking for move into top 100 market. system. Previous computer editing experience Try a tape, you'll like it. Write Box T -122. necessary. Film cutting experience desirable. Send immercIal director. Production company seeks resume and salary requirements only to Box W -20. Sportscaster seeks new challenge in operation native director with a minimum of five years' ex- that justly rewards credibility and leadership. Solid irience in studio, remote, and CMX post -production. 3 bilingual openings for new Catholic TV station in anchor /reporting skills, coaches' programs, timely ind resume/tape to Frank Matson, Image 9 -KBTV, Texas valley. Producer- director, camera person- secre- commentary, impressive involvement packages. Tape 189 Bannock. Denver, CO 80204. tary & videographer- control room. Resume to Rev. Jon shows versatility Box T -124. McMahon, Box 547, Alamo, TX 78516. PVI -TV seeks a creative, organized, specials Versatile talent/producer seeks new position. Dducer to conceptualize. develop and produce on- Production manager qualified to head up the pro- Prefer sports, but open to all offers. Let's talk. 305- segments for AM /Philadelphia. Must have several duction department of a brand new television station 763 -1686. ars of television, video tape field production and a in Medford, Oregon. Individual should have five years' niliarity with video tape editing. An equal oppor- experience as a supervisor with a strong track record Meteorologist interested in making a change to a tily employer. Send resume and video tape to as a producer/director of commercial and news pro- large market. AMS seal. Write Box T-131. larles R. Bradley, 4100 City Line Avenue, Philadel- ductions. Must be people- oriented with strong Creative, dedicated writer/reporter for TV /radio ia, PA 19131. organizational skills interested in building a local pro- (hard, news) TV position. 4 years' - duction winner. Creativity, technical know -how, and the soft seeking behind the- travel. no of the nation's highest rated PM Magazines energy to be a dynamic, hands -on team leader essen- scenes experience. Will Call Genevieve, eds an associate producer. PM Magazine ex- tial. Send resume, references, tape to Keith Lotis, Sta- 914- 476 -0717. rience, producing and good strong story skills, tion Manager, P.O. Box 728, Medford, OR 97501. EOE. 3anization required. (No beginners, please). Send Vacation replacement reporter travels for general courts. Adaptable, major De and resume to: Bill Chapman. Executive Pro - Videographer /editor for PM Magazine, top 30 assignments, government, market references. Lynda, cer, WIS -TV, P.O. Box 367, Columbia, SC 29202. market. Must have minimum two years' experience in experience, excellent 213- ENG shooting, editing and lighting. We are an equal 932 -0149. BZ -TV, looking - W -33. Boston. We are for the best pro opportunity employer Send resume only to Box Award winning independent investigative docu- ction manager in the country to supervise our studio mentary producer who has no. 1 market field produc- as well as all SITUATIONS WANTED MANAGEMENT Auction public affairs field production ing and newswriting credits wants to join major d editing. The person will manage all directors, as- market affiliate or O & O in newsroom. Jones, 203- ciate- directors, videographer- editors and produc- GSM -experienced, leader, teacher, motivator. If you that 226 -8845. e assistants, maintain budgetary control over the want a professional will get the job done, let's talk. 502 -554 -9889. Auction department and be responsible for overall Sports director- anchor, reporter with extensive live Dgram production values. The candidate is currently Strong television management background. Good shot experience. Currently working in medium market. Auction manager in a medium or major market with people. Experienced in programming. news, pro- Not under contract. Seeking new challenge in active mmercial television station that is actively involved motion, public relations, station image, FCC, public sports market. Seasoned, professional, Hispanic. Write quality local programming. If you are interested and service. Feel for sales. Seeking GM, station manager Box W -37 set all of the above requirements. - please send a con or strong programming position. Prefer East, South- ential resume to Richard Kurlander, Program Man - SITUATIONS WANTED PROGRAMING, east. All replies considered. Write Box T-114. er, WBZ -TV, 1170 Soldiers Field Road, Boston, MA PRODUCTION, OTHERS '134. WBZ -TV is an equal opportunity employer. GM /GSM. Experience in all areas of management in- Emerson level posi- cluding start up & station relocation, heavy sales College '83 grad -seeks entry tion in production, programming, technical operations ominant station In 21st market seeks program emphasis. Proven record in increasing sales. ratings & or 5 in major Northeast omotion coordinator. Responsible for production of recruiting achievers. Leadership creates successful syndication. years' experience market.. Willing to relocate to California or elsewhere. i-air promotion for local programs and syndicated teamwork & delivers improved bottom line. Depending Write or call Grad, c/o 617- 389 -5207, or reply to Box ows. Must have at least two years' experience in on- on station, market & opportunity interested in GSM or 1152, Chelsea, MA promotion, knowledge of ENG editing, 1" and 2 ", GM. Write Box T -134. 02150. udio and location production techniques, plus strong Assistant producer with exceptional organization helpful. resume Operations manager -young, aggressive in- icing skills. Knowledge of DVE Send skills. Present film position utilizes hands -on ex- id tape to: Linda Bayley, Promotion Mgr., KCRA -TV, dividual, experienced in post production /duplication perience with camera, lighting, editing and sound. Box 0-10th Street, Sacramento, CA 95814. EOE, M/F facilities management, seeks mid -Atlantic state loca- T -136. tion. Strong in operational systems development and troubleshooting. Good technical background. Write tgineer: must have working knowledge of control TV graphic designer. 3 years' experience at major Box T -106. ,m systems, location and studio production. Must be market station. Creative, versatile, industrious. Call le to trouble shoot and repair the latest state of the Professor with real -world credentials will Michael Irving, 215- 642 -8855. television production equipment. Send resumes straighten your news if out operation this summer, Musical spirit desires learning environment for d salary requirements to: Paul Wilkinson. 3700 you'll pay him well. Prefer single -client basis. Coates, editing /directing in music video. Will relocate. Produc- rlden Avenue, Baltimore, MD 21211. -2326 505- 277 or 505 - 294 -0829. tion trained. Craig, 212- 688 -7841. deographer /editor for PM Magazine. Must have SITUATIONS WANTED SALES nimum experience of three years. with extensive Multi- faceted May 1982 grad with operations & ckground in news features or magazine stories, 3/4 Nationally known female account executive /co -op production internships seeks entry level position in production, with or production ;h editing and lighting. Will only consider resumes expert. Ten years television and radio experience. Six broadcasting, cable, ranges from PA lance nt with tapes. No phone calls. No applications ac- years major market. '73 college degree. Willing to company. Experience to free field director and from game shows to sports. Creative, pled after May 9, 1983. Send resumes, tapes and relocate. Would consider group offer. Write Box T -105. erences to Senior Producer, PM Magazine, WWL -TV, hardworking and have business knowledge. Call 24 N. Rampart St.. New Orleans. LA 70176. WWL- SITUATIONS WANTED TECHNICAL Steve, 301- 762 -7690. is an equal opportunity employer. ENG /studio cameraman. Experienced in news, Versatile, creative college graduate seeking full rortscaster for weekly syndicated sports TV pro- commercials, sports. and talk shows. Contact Henry time entry level position in television. Hands -on ex- em to do interviews and narration. Please send 3/4" Goren, 213- 961 -1409. perience in all phases of ENG and studio production, mo cassettes with resume and salary requirements plus on camera talent, voice over, and copywriting ex- Robert Mertz, Parrot Communications, 123 East Chief engineer, thoroughly experienced in all perience. Call Paul, (home), 301 -461 -2179. st Road, White Plains, NY 10601. phases of television: management plus hands -on maintenance of VHF UHF and all phases of studio. Will )RV TV 12, Medford, Oregon's new TV station is travel if necessary For resume, call or write William Wing for an experienced operations /program man - Taylor, 601 - 366 -7526, 227 Gunter St.. Jackson, MS er with three years' or more operations experience. 39216. iplicants should be knowledgeable about TV pro - ALLIED FIELDS SITUATIONS WANTED NEWS ction, FCC rules and regs, and promotion and pro- HELP WANTED MANAGEMENT m) creativity. We want an industrious. people - Solid anchorman VHF. ented team player who can set goals and achieve -40's. 8 yrs: Los Angeles Seeking quality General manager. New video production and post - tm. Send resume, references and programming situation, immediate challenge. Dean, 213- 346-9522. production company in Los Angeles requires the ser- ilosophy to Keith Lollis, Station Manager, P.O. Box vices of a general manager. Must be completely ex- 8, Medford, OR 97501. EOE. News photog -top twenties market, looking for news perienced in all aspects of videotape operations. mini -doc Prefer So. California resident. Reply Box W -29. ogram manager for Sunbelt ABC affiliate. Must or position in East Coast market. Write Box T -77. ve a college degree or equivalent broadcast ex- HELP WANTED TECHNICAL rience with a minimum of three years' television Editor, photographer, writer. Good experience and tgramming experience. Successful applicant will MA degree. Available immediately. Will relocate. Call Editor /technical director with creative eye and ect station's programming efforts to maximize prof- Andrew, 813 - 446 -3900. minimum four years commercial /production house ex- . audience and response to community needs. Send perience with CMX -340 or BVE -5000 wanted for key ;time, references and salary requirements to Jack News executive with extensive experience as man- position at state of the art production company in rris, Vice President & General Manager, KGUN -TV, ager and ratings winner seeks news director or other Ohio /Pennsylvania area. Facility is 1 -inch with triple x 5707, Tucson, AZ 85703. An equal opportunity top management position in top 30 market. Write Box re -entry switching and ADO. Send salary requirements iployer. T -112. and resume to Box W -36.

Broadcasting May 2 1983 Oa HELP WANTED PROGRAMING, WANTED TO BUY EQUIPMENT RADIO PRODUCTION, OTHERS Wanting 250, 500, 1,000 and 5,000 watt AM -FM Director /cameraman with strong lighting back- transmitters. Guarantee Radio Supply Corp., 1314 Help Wanted Sales ground and minimum five years' commercial produc- Iturbide Street, Laredo, TX 78040. Manuel Flores tion experience wanted for major market Pennsylvania 512- 723 -3331. video production, post production company. Salary commensurate with experience. Send resume only to Western Electric tubes, mixers, consoles, amps, Box W -35. telephones. microphones, tweeters, drivers, horns, speakers, parts. 213- 576 -2642. David, POB 832, HELP WANTED INSTRUCTION M.P., CA 91754. the Pacific, of Com- The University of Department Good useable broadcast equipment needed all munication. is a tenure in Productions seeking to fill -track position types for AM- FM -TV. Cash available! Call Ray LaRue, media management the broadcast and at assistant Custom Electronics Co., 813- 685 -2938. has a tremendous professor level Fall 1983. Teach beginning semester. career opportunity for you ... courses in radio production; broadcast journalism; Wanted: Orban 8100A STL (PCL -505) composite practicums and internships. M.A. in broadcasting plus Harris MS -15. Write Bahr, WVIS 487, Joseph -FM, Box IF you've got a minimum of two experience in applied radio production required. Ph.D. Frederiksted. St. Croix, VI 00840. preferred. The university operates a 30KW NPR affili- years in radio sales. ate in a new facility with seven full -time professional FOR SALE EQUIPMENT staff. Applications will be considered as received IF you can live in Dallas, Texas. Send materials to: Dr. Alan L. Mikels, Department of AM and FM Transmitters -used, excellent condi- Communication, University of the Pacific, Stockton, CA tion. Guaranteed. Financing available. Transcom. IF you can travel on a limited 95211. 215- 379 -6585. basis. Dept. of Mass Com- Department chairperson: 1KW FM Sparta 801 w /latest exciter, new 6 /80, mint UW- Milwaukee, seeks a departmental munication, condition. M. Cooper, 215- 379 -6585. IF you are skilled in making ma- chairperson for Fall, 1983. Duties also include teach- jor market presentations to sta- ing and community /professional relations. Dept. has 5KW AM Collins 21E (1962), also RCA BTA -5H. Both three sequences: journalism. radio -television and w /proofs. M. Cooper, 215- 379 -6585. tion and group management. mass communication. PH.D. required; media experience and administrative experience highly desira- 1KW AM transmitters: CSI T-1 -A (one year old) & IF you believe TM's marketing ble. Tenure rank appointment - assoc. or full profes- Gates BC -1G. both guaranteed. M. Cooper, 215- tools are an asset to any radio sor -and record of teaching scholarship, service must 379 -6585. meet university's standards for tenure. Salary is com- station. petitive. Women and minorities especially en- Quality broadcast equipment: AM- FM -TV, new and couraged to apply. Apply before May 15 to: Prof. E.S. used, buy and sell. Antennas, transmitters, VTR's, If you're ready to make your broad- Grow, Mass Communication, UW- Milwaukee, PO Box switchers, film chains, audio, etc. Trade with honest. cast sales skill really PAY Oft send reliable people. Call Ray LaRue, Custom Electronics 413, Milwaukee, WI 53201. The University of Wiscon- resume and introductory letter, plus sin- Milwaukee is an equal opportunity employer. Co., 813- 685 -2938. references to: Michael Baer, GSM, Department of Radio- Televi- For sale: 1 -890 -foot Kline tower, 7' -6" face. Coming Assistant professor: TM Productions, 1349 Regal Row, sion, Southern Illinois University -Carbondale, is con- down now. Call 901- 274.7510. tinuing its search for Fall, 1983. Tenure -track, 9 -month Dallas, TX 75247. appointment with the possibility of a Summer appoint- CMX 340x with Grass Valley 1600 switcher includ- ment. Responsibilities include a three -course load per ing all I squares and interface for Ampex 1 ". Available semester in the areas of management, programming, immediately 1 yr. old. Complete now working. S98: sales, or audience research on both the undergraduate 500. 213 -467 -6272. AND SALES and graduate level. An expectation of scholarly SALES PERSONNEL low hours, MANAGER research or creative activity is included. Ph.D. in Ikegami HL77, broadcast plumbicons, 10:1 metal Radio -Television or related area and extensive rele- Canon servo zoom, all accessories, ship- ping case, asking 512,000. 609 -921 -8900, ext. 205, South Florida sun and exceptional opportunity to join vant experience. Evidence of successful teaching and most Paul. young group operation in one of the nation's ability to undertake formal research required. Send let- competitive markets. West Palm Beach -Boca Raton. ter of application, resume, and 3 references by June 1 Used broadcast television equipment. Hundreds Send resume and salary history to: Joseph Nuckols. to: Dr. Sam Swan, Chairman, Radio -Television, Inc., PO. Box 10386. of pieces wanted & for sale. Please call Systems As- Lappin Communications -Florida, Illinois Carbondale, IL FL Southern University, 62901. sociates to receive our free flyer of equipment listings. Riviera Beach, 33404. Broadcasting- telecommunication full -time faculty 213-641-2042. position beginning Fall semester, 1983, application Ikegami HL and Chyron III -B character deadline June 6. 1983. Teach undergraduate courses -79 camera Help Wanted Programing, generator. A. Duke, in basic -general speech communication, non -theory Good condition. Contact 212- 446 -3535. Production, Others broadcasting including radio, TV, film, telecommunications, production, workshops and cinematography. Supervise locally produced radio -TV programs and in- COMEDY TALK RADIO ternship programs for radio -TV stations. Master's de- Free Sample of radio's most popular humor service. gree, 4 to 6 years' experience in broadcast- practical (Request on station letter head). O'Liners. 1237 Ar- PROGRAM DIRECTOR ing industry, level teaching in technology of college macosL 6C, Los Angeles, CA 90025. broadcasting equipment required. Salary commensur- Top 5 market, East. Apply only Submit letter of ap- ate with training and experience. CONSULTANTS credentials, plication, written resume, college transcripts (gradu- with professional more reference other talk radio stations or pro- ate and undergraduate), 3 or letters of Why hire a production assistant that can't to: W. Thomas and portfolio of candidate's work Cook. troubleshoot when you could hire a VTI graduate? duction quarterback of suc- Box 34, Metropolitan State College, 1006 Eleventh Video Technical Institute, Joe Clark- 214- 263 -2613. TV talk show. Good ad- Street, Denver. CO 80204. Metropolitan State College cessful is an equal opportunity employer. Tapes critiqued by mail for TV news anchors, pro- ministrator. Must have unqualified ducers, reporters. Feedback Unlimited. 1313 Williams, feel for rapid audience develop- The Department of Communication at Mississippi No. 901; Denver. CO 80218. State University anticipates an opening for instructor/ ment with saleable demos. Writ- assistant professor, beginning with the 1983.84 aca- INSTRUCTION ten resume only to Box T -45. demic year. Ph.D. preferred. Master's degree with experience required. Responsibilities will include teach- San Francisco, FCC license, 6 weeks 6/20/83. ing broadcasting, radio and television production Results guaranteed. Veterans training approved. courses. and serving as supervisor to the campus School of Communication Electronics, 612 Howard radio station. Rank and salary commensurate with St., SF CA 94105. 415- 392 -0194. qualification and experience. Candidates should submit a vita and three letters of recommendation by June RADIO PROGRAMING THIS PUBLICATION 1, 1983, to Search Committee, Department of Com IS AVAILABLE munication, Drawer PF Mississippi State, MS 39762. Radio & TV Bingo. Oldest promotion in the industry. IN Mississippi State University is an affirmative action/ Copyright, 1962. World Wide Bingo, PO Box 2311, Lit- MICROFORM equal opportunity employer. tleton, CO 80122. 303 - 795 -3288. University Microfilms Instructor to teach radio undergraduate courses: MISCELLANEOUS International expertise in radio operations, production, air -shifts and voice training for announcers. B.A. preferred. Applica- SeaVision Videocassette Sailing Magazine seeks 300 North Zeeb Road, tion deadline: 5/13/83. Contact Jack Eads, Chairman, sailing featurettes on film or videotape. Contact Man- Dept. P.R., Ann Arbor, Public Service Division, Box 65, Vincennes University, aging Editor. Gary Greco, Beach Video. Box 8521. MI 48106 Vincennes. IN 47591. EOIAAE. Madeira Beach, FL 33738.

Broadcasting May 2 1983 GA Help Wanted Technical Help Wanted News Help Wanted Programing, Production, Others CHIEF ENGINEER KRIV Continued WMGF FM MILWAUKEE METROMEDIA NEW TV START -UP Maio( group owner of radio stations seeks a chief engineer for our soon to be acquired FM radio HIRING ENTIRE station news now STAFF in Milwaukee. Applicants must have considerable ex- KRIV -TV accepting applica- perience in studio design and installation. Must be tions for: WNDS -TV 50 of Derry, New Hampshire, heavy on state-ol- the -art audio and RF equipment and is accepting applications for personnel techniques. Proven management skills are a must. ON AIR TALENT in sales, news, production, promotion, Send resume to Jerry Martin. Director of Engineering, REPORTERS Josephson Radio, 15001 Michigan Avenue. Dearborn, engineering, traffic, and operations, for a MI 48126. PHOTOGRAPHERS Fall '83 air date. If you are interested in joining a progressive broadcast team in All positions require minimum 2 years beautiful southern New Hampshire, experience. Send resume and tape to: send resume to: CTV of Derry, 36 Com- RADIO STATIONS merce Way, Woburn, MA 01801. Please Anthony Burden include salary requirements and specify News Director position for which you are applying. Help Wanted News KRIV -TV P.O. Box 22810 WKBW Houston, TX 77227 RADIO No phone calls. POE. TOP -RATED STATION NEEDS is seeking a news and public affairs director. The person must be creative, nave strong administrative and creative writer /producer for PM show with high motivational skills. At least 5 years of previous broad- ratings. Experience /proven record in magazine cast journalism experience. Previous management format show required. Send resume and tape experience desired. A demanding. yet rewarding posi- to Program Manager, WFMY -TV, Box TV 2, tion with a Capital Cities Communications station. No EJ PHOTOGRAPHER phone calls. please. Send resume and qualifications Greensboro, NC 27420. to Frank Woodbeck. General Manager. WKBW Radio. Must have 3 to 5 years' experience working in a news operation. must know 695 Delaware Avenue, Buffalo. NY 14209. An equal This person how to edit 3/4 inch opportunity employer. tape and do live shots from a microwave van. Send tape and resume to Assistant News Director /Opera- tions. WJLA -TV. 4461 Connecticut Avenue. NW, Washington. DC 20008. Equal opportunity employer Situations Wanted Announcers PROMOTION DEMOLISH YOUR DIRECTOR COMPETITION Help Wanted Sales Independent TV station in major market professionally with a bright, attractive, is seeking a promotion director with five for trained female broadcaster. Looking years or more experience in middle to market station that insists on small KBTV -ABC and No. 1 large market. Responsible for radio, TV character, loyalty and education. Phone and print advertising and promotion, as in Olga, 212- 557 -7299. Denver, Colorado, looking for an ac- well as publicity. Extensive on -air news count executive with broadcast sales promotion experience a plus. Send experience. List comprised of agency, resume and salary requirements only to direct, and new accounts. Contact Larry Box W -15. An equal opportunity TELEVISION Deutsch, Local Sales Manager, 303- employer 893 -4460. KBTV, 1089 Bannock Street. Help Wanted Management Denver, CO 80204. KBTV is an equal opportunity employer. TV STATION MANAGER ALLIED FIELDS Help Wanted Technical needed for southwest U.S. network affiliate. Help Wanted Management Rare opportunity to grow with expanding broadcast group. Applicants should possess creative management skills, solid broadcast ENGINEERING operations experience, and a commitment to SUPERVISOR TRAINEE the mission of the Catholic Church. Salary negotiable. Contact: For transmitter and studio maintenance. PHOTOGRAPHERS 5 years' experience. Openings in Dallas and Houston. Join fast growing chain. Up to $100 a day part/full time, United Catholic Broadcasting You will be given authority and support male /female. No experience or PO. Box 8034 to build a successful operation. $30,- selling required. Photo- market- Ann Arbor, MI 48107 000. Call or write Ed Reid, Director of ing firm expanding in your area. 313- 665 -0771 Engineering, 1712 E. Randol Mill Rd., Arlington, TX 7601 1. 817- 265 -2100. Management positions open.

Write: UPF Box 60 -B WBZ -TV BOSTON Wanted Programing, We are looking for the best production manager in the Help West Covina, CA 91793 country to supervise our studio production as well as Production, Others all public affairs field production and editing. The person will manage all dnectors. associate-directors. videographer- editors and production assistants. maintain budgetary control over the production PROMOTION MANAGER department and be responsible for overall program production values. The candidate is currently produc- Sunbelt VHF station seeks applications for promotion tion manager in a medium or maloi market commer- manager with a strong writing skills and a creative cial television station that is actively involved in flair. Must be a sell -starter and a team player with the For Fast Action Use programing. II quality local you are interested and ability to execute station projects. both in- studio and meet all of the above requirements. send a BROADCASTING's please in the community Individual must have confidential resume to Richard Kurlander. Program 3-5 years' ex- Classified Advertising Manager, WBZ -TV, 1170 Soldiers Field Road, Boston, perience. be people- oriented and well organized. MA 02134. WBZ -TV is an equal opportunity employer Send resume and salary requirements to Box T -118.

Broadcasting May 2 1983 95 Radio Programing For Sale Equipment

GET EXTRA HOLIDAY DOLLARS with our exclusive safety sales campaigns, unlike any other, using your sales staff or our proven outside local sales recruitment. We feature distinctive, pre -recorded announcements. scripts, presentation, selling guide, and TRANSPONDER other aids. Memorial Day is next, followed by the 4th of July, Halloween, and others. For demo and details, contact Lewis Coleman col- lect at 806- 353 -1126, or write: AUDIO DEVELOPMENT SERVICES Priced Right 5317 Raindrop Lane - - Amarillo, TX 79110 - Available Immediately - One Texas station grossed $1.200 Easter, using one of our $89 campaigns! - Dominant Broadcast Bird - Miscellaneous

LPTV NEWS & REVIEW Call Dave Hansford Providing a comprehensive survey of LPTV 1 -800- 752 -8469 stories as they appear in the national & industry presses. Examining products & services offered to station applicants, owners & operators. Offering information on trends & events monthly, in an attractive newsletter format. Publication date: May 31. 1983. Price: $25/ year. LPTV News & Review MOBILE TV TRUCK PO Box 7225 1972 Ford Diesel Bobtail 30 ft. RCA TKP and Trenton, NJ 08628 SK -70 cameras, Ampex 2000, VTR, Conrac For Fast Action Use monitors, CDL switcher, Yamaha audio and BROADCASTING's necessary peripheral support gear. For further information, call C.I.T. Corporation, Robert Classified Advertising FOR SALE Style, 251 S. Lake Ave., Pasadena, CA 91101. Full -day, individual seminar for broadcast investors, 213- 795 -8881. given to you & your associates privately by an experienced owner -operator. Property selection, negotiation. financing, FCC requirements among the topics. Find out how to buy your next or first station through my personal experience. Robin B. Martin, President. Deer River Broadcasting Group. 551 Fifth Ave., Suite 800, NYC 10176. 212- 661 -2820. For Sale Stations Employment Service LOOKING FOR WORK? IN R.A.Marsball,Co. If you are openly seeking an on -air position in television news, weather, sports, or as maga- Media Investment Analysts Sr Brokers zine- talkshow host, this may be what you need a Bob Marshall, President to get your tape out of the pile, on that executive's desk, and into his line of sight. If you CY N. has WDSC -AM /FM Dillon, South qualify, we will satellite -deliver your demo BAHAKEL JR., acquired tape to more than 400 TV stations across the Carolina, for $1,500,000, from BRODER BROADCASTING COM- country Along with your tape goes a descrip- PANY INC. We are pleased to have served as broker in this tran- tion of your background and the kind of position you are seeking. Replace costly, time -con- saction. suming job hunting techniques with space - age technology to get that job you want. For 508A Plneland Mall Office Center. Hilton Head Island. South Carolina 29928 803-842-5251 details and qualifications, contact Talent Feed. 809 Corey Creek - El Paso. Texas 79912 915. 581.1038 213-275-5755. MIR

10,000 RADIO JOBS 10.000 radio jobs a year for men & women are listed in the American Radio Job Market weekly paper. Up to This highly profitable OK Class A FM in small mkt. 300 openings every week! Disc jockeys, newspeople combo in the mountains is priced 2x gross & 8x & program directors. Small, medium & major markets, cash flow. 350th w /seller all formats. Many jobs require little or no experience. of the SE will pay for One week computer list, $6. Special bonus: 6 con- itself easily at 800th. A terms. A good buy secutive weeks, only S14.95 -you save $21! AMERI- truly unique sound radio Don Gaspar, CAN RADIO JOB MARKET, 8215 investment. Las Vayas. NV 89108. Black AM doing $1 million Could the future action in volume. Excellent cash flow. be in AM? MS AM. RADIO JOB PLACEMENT Great acceptance & personnel. medium, only 300th. DJ's. news, programers, sales. management -if you're Asking $1.75 million, terms. Hurry! Others in medium & ready to move up, NBTC can help. National, the na- small markets. tion's leading radio placement service, places personnel in all size markets from coast to coast. For confidential details, including registration form. enclose I JOHN MITCHELL & ASSOCIATES dollar postage & handling to: NATIONAL BROAD- PO BOX 1065 CAST TALENT COORDINATORS, Dept. B, PO Box 20551, Birmingham, AL 35218. 205- SHREVEPORT, LA 71163 822 -9144. 318-868-5409

Broadcasting May 2 1983 96 For Sale Stations Continued

JAíYIAIi_IiICE CO. Medie Brokerage 6 Appraisals WALKER MEDIA & TFIIRD , \\'il liane I. Rice MANAGEMENT INC. \ \'illüllll K. Iiin it 17.121 .127-9570 cs of Florida fulltime AM. Single The Politi ono WrM I.Ukr I111th Or. Sulk 10:1 711741¡ station market. $450,000 - lar very liberal terms. Bro Rer11d1A5Nvñ John F. Hurlbut IErA.-rERRY P.O. Box 1845 a..,r Wilkins Holmes Beach, FL 33509 and Associates 813 -778 -3617 Media Brokers

MD AM $400.000 25% IA FM $325,000 30% GA AM $25.000 downpayment BILL - DAVID MS AM S35.000 downpayment AZ AM $35,000 downpayment ASSOCIATES TN FM S35.000 downpayment KY FM $35.000 downpayment BROKERS - CONSULTANTS PA AM $25.000 downpayment 303 - 636 -1584 NY AM $20,000 downpayment 2508 Fair Mount St. VA AM $25,000 downpayment IA AM $25,000 downpayment Colorado Springs, CO 80909 The MN AM/FM S25,000 downpayment Politics of Broadcast SC AM S30.000 downpayment Regulation, Third Edition

P. O. Box 1714 by Erwin G. Krasnow, Lawrence D. partanburg, SC 29304 803/585-4638 FM BARGAIN Longley Herbert A. Terry WHY BUY A TURNAROUND WHEN YOU Completely revised to take into ac- CAN PURCHASE A HIGHLY SUC- count dramatic changes in the field, CESSFUL FM FOR 1.25 X GROSS. such as increased competition from ca- Mid CLASS A STEREO FM -Eastern class A FM. Market of 150,000. ble television and innovations involving No. 1 18 -34. 300% sales increase in 2 years. satellite transmission and the regulatory Station continues 20% per in Western Indiana; new building. Studio and transmit- month growth rate. climate. Political, economic, and tech- ter at same site: new equipment (Harris), 2 control Did 500K in '82, will do 600K in '83. Low over- rooms. 4 acres real estate: auxiliary generator power: head. nological changes are described and two -way radio; remote pick up equipment. including analyzed. Looking at broadcast regula- layout with portable turntables. Beautiful excellent PRICE: $750,000 CASH tion from a public policy perspective, billing, but surface only scratched. Dual city ID with Clinton. IN. Terms available to qualified Posse the book is organized in two parts. Part buyers. Need money to close another deal. ble take -over of low interest bank loan to qualified par- One traces the evolution of broadcast ties- only. Contact Keith Spencer, R.R. 4. Reply Box W -9. principals regulation and how Box 144 -A, Rockville. IN 47872. or phone 317- shows regulations 569 -2026. and broadcasting policy are determined by the FCC, the broadcast industry, citizen groups, the courts, the executive TOP 15 MARKET branch, and Congress. Part Two pro- Daytime AM in a top 15 vides five case studies of broadcast regulatory market. $500,000 cash down policies. A closing section STV SERVICE FOR SALE gives a broad overview of broadcast payment required. Principals régulation, relating the analytical and Subscription television service for sale in top theoretical material in Part ten media market with 25,000 subscribers only. Write Box W -26. One to the Totally addressable and serving large un- specific facts brought to light in the cabled areas. Excellent terms available. For case studies of Part Two. 304 Pages, an- details, contact Miss Walton, 813 -877 -8844 notated bibliography, index, $8.95 (paper). H.B. La Rue, Media Broker IIU,Y ,. .AT...... i1.,. Broadcasting Book Division West Coast. 1735 BOB KIMEL'S 44 Montgomery Street. 5th Floor. San Fran- DeSales Street, NW Cisco. California 94104 415/434 t 750 Washington, DC 20036 NEW ENGLAND MEDIA, INC. East Coast: 500 East 77th Street. Suite 1909. New York. Please send me copy (copies) of FOR OWNER- OPERATOR NY 10021 _ 212/288-0737 The Politics of Broadcast Regula- looking to buy that first station. add up these facts. tion, Third Edition. My payment in the single station market + AM /FM + owned land + good amount of is enclosed. (Payment station budding + positive cash flow now even with _ must absentee ownership + good potential for sales In- accompany order.) crease + S295.000 total, with $105.000 down & excellent terms on balance. BROKERAGE Name Over twenty years of service to Broadcasting Firm 8 DRISCOLL DR. Appraisals Brokerage Analysis ST ALBANS, VT 05478 Westgate Mall, Bethlehem, PA 18017 Address 802-524-5983 215 -865 -3775 or George Wlldey, 207 -947 City State Zip -6083. THE HOLT CORPORATION

Broadcasting May 2 1983 97 For Sale Stations Continued

CHAPMAN ASSOCIATES' EASTERN SUNBELT FULLTIME AM S1.2 -mtl cash or S1.5 -md terms for a 50 /10 -kw boomer in top 75 AD!. over S3- billion gross retail nationwide mergers & acquisitions market. Dominant signal, old eqpt.. over 100 ac. realty, low Arb. Available to buyer who can move quickly. Broker: 305 -485 -3747, 813- 391 -2824. STATION CONTACT MW Suburban FM $1,800K $600K Jim Mackin (207) 623-1874 MW Regional CI.IV /CI.0 $1,430K $700K Peter Stromquist (612) 831-3672 R.Mtn. Metro CI.IV /CI.0 $1,600K $300K Corky Cartwright (303) 740-2224 SE Medium AM 8650K Terms Ernie Pearce (615) 373 -8315 W Metro FM $600K $100K Elliot Evers (213) 366-2554 M.AtI. Small AM /FM $575K $200K Mitt Mounts (804) 355 -8702 MW Medium FM $550K 33% Jim Mackin (207) 623 -1874 CLASS A FM- INDIANA MW Medium CI.0 FM $450K $130K Bill Lochman (816) 254 -6899 Single station market; two larger markets with- MW Small FM $450K Terms Bill Lochman (816) 254 -6899 in 30 miles. Excellent growth record and more R.Mtn. Small CI.IV $335K $65K Greg Merrill (801) 753-8090 potential. $425,000. Real estate not included, R.Mtn. CLIV /FM $325K $75K Greg Merrill (801) 753 -8090 Small but available. WEBCO, 5812 Covington, Ft. To buy or sell, for appraisals or financing- contact John D. Emery, President, Chapman Wayne, IN 46804. Associates Inc., 1835 Savoy Dr.. Suite 206, Atlanta, GA 30341. (404) 458 -9226.

Dan Hayslett CLASS C 100,000 WATT FM n a..,aiaN.. im 901/767-7980 station close to Tulsa, Oklahoma. In- MILTON Q. FORD a ASSOCIAI E. '744 Vlolcd cludes 7 1/2 acres of land. Has potential MEDIA BROKERS -APPRAISERS RADIO, TV, and CATV to be a Tulsa station. Only $795,000. "Specializing In Sunbelt Broadcast Properties' (214) 891 -2078 Call Earl Butler, 316 -421 -0010. 11311 N. Central Expressway Dallas Texas 5050 Poplar - Suite 816 - Memphis.Tn. 38157

TIRED OWNER For Fast Action Use wishes to sell 2 class C FM radio stations. Small down payment & 8% l03. © ©L-M- ] from owner. Send g interest will buy qualifications in first letter to Box W -27. Classified Advertising

BROADCASTING'S CLASSIFIED RATES

All orders to place classified ads & all correspondence pertaining to this sec- ber), c/o BROADCASTING, 1735 DeSales St., NW, Washington, DC 20036. tion should be sent to: BROADCASTING, Classified Department, 1735 DeSales St., NW, Washington, DC 20036. Advertisers using Blind Box numbers cannot request audio tapes, video tapes, transcriptions, films, or VTRs to be forwarded to BROADCASTING Blind Box numbers. Audio tapes, video tapes, transcriptions, films & VTRs are not for - Payable In advance. Check or money order. Full & correct payment MUST wardable, & are returned to the sender. accompany all orders. Publisher reserves the right to alter classified copy to conform with the provi- When placing an ad. indicate the EXACT category desired: Television, Radio, sions of Title VII of the Civil Rights Act of 1964, as amended. Publisher Cable or Allied Fields; Help Wanted or Situations Wanted; Management, reserves the right to abbreviate, alter, or reject any copy Sales, News, etc. If this information is omitted, we will determine the appropriate category according to the copy NO make goods will be run if all informa- Rates: Classified listings (non -display). Per issue: Help Wanted: 85c per tion is not included. word, $15 weekly minimum. Situations Wanted (personal ads): 50c per word, $7.50 weekly minimum. All other classifications: 95c per word, S15 weekly The publisher is not responsible for errors in printing due to illegible copy -all minimum. Blind box numbers: $3 per issue. copy must be clearly typed or printed. Any and all errors must be reported to

the classified department within 7 days of publication date. No credits or Rates: Classified display (minimum 1 inch, upward in half -inch increments), make goods will be made on errors which do not materially affect the adver- per issue: Situations Wanted: $40 per inch. All other classifications: $70 per tisement. inch. For Sale Stations, Wanted To Buy Stations, & Public Notice advertising require display space. Agency commission only on display space. Deadline is Monday for the following Monday's issue. Orders, changes and/or cancellations must be submitted in writing. (NO telephone orders, changes Word Count: Count each abbreviation, initial, single figure or group of figures and /or cancellations will be accepted.) or letters as one word each. Symbols such as 35mm, COD, PD, etc., count as one word each. Phone number including area code or zip code counts as one Replies to ads with Blind Box numbers should be addressed to: (Box num- word each.

Broadcasting May 2 1983 98 nt- "Hates & H O L L/- -esm)

Doubleday Broadcasting. lAedia Marketing Donald Pascarella, VP and general manager. 1ppointments. Suburban Radio Group, Bel - Preview, St. Louis subscription television op- Norman Campbell, nont. N.C.: Robert Hilker, president, to eration, joins Cox Cable, Omaha, as general chairman and chief ex- !hairman and chief executive officer; William manager. ecutive officer. Tra- iollins, executive VP. to president and chief cey- Locke /BBDO. )perating officer; Vivian Nichols, traffic man - Bartley Walsh, VP and general manager. Dallas, named execu- Iger for group's wsV I(AM) Valdese. N.C.. to NBC -owned WKYS(FM) Washington, assumes tive VP of parent. additional responsibilities as VP and general BBDO International. manager of co -owned WRC1AM) there. Neil Costa and Eugene Donald Johnson, acting general manager. Tashoff, VP and asso- noncommercial KRMA -TV Denver. named ciate creative directors general manager. for Campbell -Ewald agency. New York, Miles Knuteson, general sales manager. Campbell named senor VP's. WGEE(AM) Green Bay, Wis.. joins KIOA(AM)- KMGK(FM) Des Moines. Iowa, as VP and gen- Joe Anderson, president. WarrenAnderson- eral manager. William Roth, general manager. Advertising. Davenport. Iowa, named vice WLLF(AM) Pritchard. Ala., joins KIOA -KMGK chairman of board. Dave Hansen, executive as station manager. VP. succeeds Anderson. Hilker Rollins David Dodds, general manager. WGAL-TV of administration for group, and Nan- William Donnelly, VP, new electronic media, director Lancaster. Pa.. named VP. cy Jones, from group's wccC(AM) Belmont. Young & Rubicam, New York, resigns, but will remain consultant to company. to business manager for group. James Saunders, president and general manager, WAVY -TV Norfolk, Va., joins worv(TV) _ee M. Mitchell, executive VP and general Nira Lipner, account research manager. Grand Rapids. Mich., in same capacity. Mi- :ounsel. Field Enterprises, Chicago. named BBDO. New York. joins McCann- Erickson chael McGrew, general sales manager. WAVY - )resident and chief executive officer. suc- there as senior associate research director. TV. succeeds Saunders. :eeding Richard Giesen, resigned. Harold Shively, from WLFI -TV Lafayette. Ind., Richard Holcomb, general manager. Stereo joins WWMA -TV Grand Rapids. Mich., as gen- Broadcasting Corp.'s KIQY(FM) Lebanon, eral manager. Dick Stawicki, from WIT -TV and KUKI(AM)- KIAHIFM) Ukiah. Calif.. ire., Fort Wayne. Ind., joins WMMA -TV as director assumes additional duties as VR operations, of operations. for Stereo Broadcasting. Peggy Larey, administrative assistant to president. Stereo Frederick Beilstein, VP, finance. Warner Broadcasting. named VR administration. Amex Cable Communications. New York. named president and general manager, Appointments. Malrite Communications. Warner Amex Qube, Columbus. Ohio, suc- Cleveland: Gil Rosenwald, executive VP, to ceeding John Schmuhl, resigned. additional duties as director of radio; John Chaffee Jr., VP, programing, radio and televi- Ernie Kovacs, local sales manager, sion stations. to corporate senior VP. director KOGO(AM)- KPRI(FM) San Diego, named sta- of television. and Gary Swartz, general man- tion manager. ager, KLBB(AM)- KEEY -FM Minneapolis, and Len Hart, general manager, WNYRCAM) -WEZO- David Nuell, news director, WRC -TV Washing- (FM) Rochester. N.Y.. to VP's. ton. named station manager. Peter Cavanaugh, VP and general manager. Al Schottelkotte, news director, wcPO -Tv WWMN(AM).Ww( ki l-M) Flint. Mich.. named Cincinnati. and VP, news. for parent. executive VP and chief operating officer for Scripps- Howard Broadcasting, named station parent. Reams Broadcasting. 7bledo, Ohio. director. Ron Shannon, general sales manager, WWMN Garry Zelamski, manager of financial control. wwl K. succeeds Cavanaugh. Viacom Cablevision of Long Island, N.Y., Sherlee Barish. Executive recruiter. named assistant general manager, succeeding Ted Baze, VP and general manager. KGMC(TV) The best there is, she's Oklahoma City. named president. Eric Kronen. named general managet ( "Fates because & Fortunes." April 25). been doing it longer and better. Warren Bodow, executive VP. WQZR -AM -FM Television news is her specialty: New York. named president and general man- Paul Matlock, director of public relations, Anchors, reporters, meteorologists, ager. succeeding Walter Neiman. who died WBLN(IV) Bloomington. Ill . named director sportscasters, n, vs directors and March 30 ( "Fates & Fortunes." April 4). of operations. news producer,. Eastman. John Rogers, general sales manager. - Marilyn Miller, from Tennessee Call her. Kingspon. Fenn , joins Matrix Enterprises. K(IMAiAM) Oklahoma lily, joins KOLO(AM) BROADCAST Reno as general manager. Nashville -based MSO. as personnel director. PERSONNEL, INC. 527 MADISON AVENUE John Rose, assistant general attorney, law de- Louis Buron Jr.. VR. general manager. KDWB NEW YORK CITY, 10022 AM t-M Minneapolis St Paul. assames addi- partment, NBC. New York, named managing tional duties as regional VP iur parent. general attorney (212) 355 -2672

May 2 i 983 Broaocasnngnn Lon Pulse, media supervisor, Leo Burnett, Chicago, joins Foote, Cone & Belding/ Honig, San Francisco, as associate media director. Sandi Bachom -Udoff, executive producer, Backer & Spielvogel, New York, joins Cun- ningham & Walsh there as producer, television production department. Doug McGinnis, national accounts manager, Turner Cable Sales, Atlanta, named director of operations. Mark Cartwright, accounting coordinator for Turner's Cable News Net- work, Atlanta, named national audit manager Autry Schreter Birdwell for Turner Cable Sales. Back in the saddle. Gene Autry, chairman of Golden Vlkst Broadcasters, last week said he would take a more active role in management of the company as he announced a major Rich Vitaliano, from Dancer Fitzgerald Sam- reorganization of its corporate structure, following his acquisition of remaining interests in ple, San Francisco, joins Foote, Cone & Golden West Broadcasters from The Signal Companies and the sale of KTLA(TV) Los Angeles Belding/Honig there as VP. (BROADCASTING, April 4). Separate corporations have been formed for each of GWB's eight radio stations and Market Buy Market, a media research firm. Autry becomes president of the Anne Zouck Schnee, account assistant, W.B. companies, and will have four executive VP's reporting directly to him. They are: Michael M. Doner, Baltimore, named group coordinator. Schreter, VP, secretary and treasurer, to executive VP and chief financial and administrative John Noone, recent graduate, Syracuse officer; Jerry Birdwell, VP and general manager, c ui iv) Oklahoma City, to executive VP, (N.Y.) University, joins W.B. Doner as art television; Bill VVard, president, KMPC(AM) Los Angeles, to executive VP, radio, and E.J. (Buz - director. zie) Bavasi, continues as executive VP, baseball operations, California Angels Baseball Co. Sandi Amundson, broadcast producer, Henry Robert W. Sponseller, controller, named VP. J. Kaufman & Associates, Washington, joins Emery Advertising, Hunt Valley, Md., as assistant account executive and broadcast producer. N.0 area sales manager. WFFFT' Linda Lareau, program coordinator, WTKR -TV Pete Remmert, regional sales manager, KOAA- James Jump, general sales manager, Norfolk, Va., joins Smith & Sellers Advertis- Tv Colorado Springs, named general sales Fort Wayne, Ind., joins Blair Television, Chi manager. as ing, Goodlettsville, Tenn., as public relations cago. account executive. director. Martin Fenton, national sales manager, WPTF- Oscar Wesley, from WMCA(AM) New York Ned Howard, from WKHK(FM) New York, TV Raleigh- Durham, N.C., named general joins National Black Network there as mem joins Hillier, Newmark, Wechsler & Howard sales manager. ber of regional sales staff. there as assistant research director. Robert Stettner, general sales manager, Kent Atherton, from Group W's WBZ(AM Chris Reid, assistant producer, Apollo Group, WTVH(TV) Syracuse, N.Y., joins WSMV(TV) Boston, joins Group W Radio Sales, Ne% Chicago, joins D'Arcy -MacManus & Masius Nashville in same capacity. York, as account executive. there as copywriter. James Schnurbusch, ac- Brenda Lane, national sales manager, Marcy Kimball, from Eagle Advertising, Dal Vinyard count executive, & Lee Advertising, KRDLIAM) Dallas, named general sales man- las, joins Selcom Radio there as account ex in ca- St. Louis, joins D -M &M there same ager. ecutive. pacity. Don Walker, national sales manager, - Ken Lamarche, from KFRE(AM) Fresno, Ca Ra- John Rykala, controller, McGavren Guild KOGO(AM)-KPRI(FM) San Diego, named gener- tif., joins Fresno Cable TV there as accour dio, New York, named VP. al sales manager. executive.

Risa Korris, producer, broadcast production Michael McHugh, Western sales manager, Jon Grant, acount executive, KQKY(FM) Kea' department. Grey Advertising, New York, NET TV /Vipro Syndication, Los Angeles, ney, Neb., joins KCOL -AM -FM Fort Collins there same capacity. joins Marschalk in joins KSHO(TV) Honolulu as general sales Colo., in same capacity. Diane Donow, account executive. MMT manager. Sales, New York, named manager, sales team Harold Sundberg, local sales manager, WILX- Programing C, Chicago TV Onondaga, Mich., named general sales Pete Kelly, financial manager of treasury ser- manager. Jed Daly, manager of program planning an York, vices, Katz Communications, New Josh Barry, account executive, WNOR(AM) research, CBS /Fox Video, New York, name named treasurer. Norfolk, Va., named to newly created post of director of program acquisition. Lisa Alte manager of sales development. from law firm of Proskauer, Rose, Goetz Mary Horgan, assistant to sales manager, blue Mendelsohn, New York, joins CBS /Fox Vic team, Katz American Television, New York, Jon Hirshberg, from WEEI(AM) Boston, joins eo as attorney. sales re- named research manager, eagles, WBZ(AM) there as sales manager. search team. Larry Glazer, sales manager, in- Peter Sealey, from parent, Coca -Cola, Nec dependent team, Seltel, Chicago, joins Katz Meg DeLone Lipow, account executive, York, joins Columbia Pictures Industrie Independent Television there as account ex- WEAZ(FM) Philadelphia, joins WSNI -AM -FM there as executive VP. ecutive. there as sales manager. Lawrence Keller, VP, sales, 20th Century-Fo Kathy Score, account executive, Hillier, Connie Butterworth, marketing services man- Television, Toronto, named VP, televisio Newmark. Wechsler & Howard, New York, ager, Daniels & Associates, Denver, named sales, Europe, Africa and Middle East, base named to new post of network sales manager. group marketing manager. in London.

Barry Neal Frey, member of sales staff, East- Danny Lyons, account executive, WDSU -TV Martin Keltz, executive director, Scholasti man CableRep, New York, named manager, New Orleans, named sales manager. Jimmie Productions, New York, named president sales development. Baise Phillips, from WAVE -TV Louisville. Ky., Jane Startz, VP, director of television an succeeds Lyons. film development, named executive VP. Nancy Cooper, station manager, WPEG(FM) Concord, N.C., to general sales manager for Julie Campbell, account executive, KWAV(FM) Richard Grove, account executive, Telepic parent Suburban Radio Group, Belmont, Monterey, Calif., named Santa Cruz, Calif., tures, Chicago, joins Group W Production

Broadcastingtnn May 2 1983 :re as division manager, central division. y Sllha, account executive, midwest re- News and Public Affairs in, MGM /UA Entertainment, Chicago. W as division man- The American ns Group Productions Jim Van Messel, assis- a, midwest division. tant news director and Telecommunications Ipointments, Entertainment and Sports executive news pro- )graming Network. Bristol, Conn.: Jed ducer, WRC -TV Wash- Market ake, senior associate producer, to staff pro- ington, named news cer- director; John Wildhack and Kate director, succeeding ungdahl, associate producers. to senior as- David Nuell (see "Me- 250 pages iate producers. and Neil Goldberg and Lib - dia," above). Glossary King, production assistants, to associate Thomas Kirby, VP, rducers. news, Gannett Broad- 8 Appendices irk Maxwell- Smith, independent producer- casting's KBTV(TV) Denver, joins Gan- 66 Charts/ Exhibits iter, joins Barry & Enright Productions, Van Messet s Angeles, as program development ex- nett's newly acquired Hive. WTCN -TV Minneapolis -St. Paul as VP, news. The Most Comprehensive Study of Its Kind Wheelock, anchor-reporter, WVNY(TV) I Leech, staff director, EUE/Screen Gems, Gary Contains Complete Statistical Dota on Every Vt., s Angeles, has formed television commer- Burlington, named news director. Element of Video Telecommunications in the .1 company, Ian Leech & Asso- production Bill Perry, news director, WBBH -TV Fort U.S. tes (owned by EUE/Screen Gems) there. Myers, Fla., joins WATE -TV Knoxville, Tenn., Growth Projections in same capacity. ke Griffin, manager .of sports operations, Names and Addresses of Organizations, nual Broadcasting System, Washington, Rod Neaveill, managing news editor, Personnel and Companies in the Field ied director of sports operations. WBLN(TVI Bloomington, Ill., named director of news and public affairs. an Ellwood, sales manager, CBS /Fox Vid- This Study Was Prepared for o Recent , Farmington. Mich., joins Mark Video En- Keith Edwards, anchor, KRDG -TV Colorado Conference of International Program prises, Dearborn, Mich.. as director of Springs, named news director. es. Executives in Paris Karen Shapiro, news producer and editor, .nna Parkin, member legal department, It of WLNE(TV) Providence, R.I., named executive Examines: .lumbia Pictures Television Distribution, producer of news. Standard Broadcasting s Angeles. named staff writer. and Pay Coble Paul Gluck, senior producer, Satellite News Coble m Evans, program director, WCHV(AM) Channels. Stamford, Conn., joins WCAU -TV STV. MDS and LPN Va., WQDR(FM) .arlottesville, joins Raleigh, Philadelphia as news producer. C., in same capacity. Thomas Twine, music It Also Covers: ector, Wctty, succeeds Evans. Maury Povich, anchor and talk show host, KYW-TV Philadelphia, returns WTTG(TV) Rules. Controls. Lows and Regulations Ipointments, KGTG(AM)- KRAV(FM) Tulsa. Washington as host of Panorama, local talk Analyis of Market Shores. Financial Dimensions :la: Rick Alan West, production manager, show, and as IO p.m. news anchor. He will AV, to program Charlie Derek, air and Progrom Standards director; also assume developmental responsibilities rsonality. KRAV. West. and succeeds Gary for Metromedia News. Povich succeeds Ross ynolds, music director and assistant pro- Crystal (see "News and Public Affairs," be- The American Telecommunications Market m director, KGTO, to additional responsi- low).Povich Crystal, host succeeds Ross of is on all -in -one, in -depth statistical itics as program director. Panorama, and noon news anchor. who be- ohael Whorf, from WJR(AM) Detroit. joins comes senior correspondent for station. examination of every facet of IRS -FM there as program director. Appointments, news department, WDVM -TV Telecommunications in the U.S.A. with an Washington: Mark Seeger, ENG producer, to n Rivers, from KLVU(FM) Dallas, joins - emphasis on program marketing IF(AM) there as program director. newly created position of news production manager; Jerry Fedell, 6 p.m. news producer, opportunities. njamin Haskell, air personality, WDEA -AM- KMOX-TV St. Louis, to newly created position Ellsworth. Me., named program director. of executive producer, II p.m. news, and ONLY 5100 Plus 55 postage & handling Cindy DiBiasi, from WKBW -TV Buffalo, N.Y., m Spitz, from WFLD -TV Chicago, joins to reporter. Foreign postage odd $20 IIK -TV San Francisco as program manager. Robin Hughes, assignment editor, WHAS -TV p.phen Kulczycki, VP, broadcasting, non - Louisville, Ky., named assistant TV news di- BROADCASTING BOOK DIVISION nmercial KCET(TV) Los Angeles, named rector. In addition to supervising assignment programing. David Crippens, VP, station desk, Hughes will assist news director Hal 1705 DeSoles Street, N.W. (nager, named VP, national productions. Stopfel in future planning of news operations. Washington, D.C. 20036 KJAC -TV Port lie Santella, from Arthur, Deborah Daniels, weekend anchor, KSAT -TV c., joins WRAU -TV Peoria, Ill., as director San Antonio. Tex., named weekday anchor. i photographer. Please send copy (ies)of THE AMERICAN Laura Littel, morning anchor- reporter, WSAV- TELECOMMUNICATIONS MARKET STUDY. n Roberts, research director and air person - TV Savannah, Ga., joins wQow -Tv Eau Enclose S 105 per copy. Foreign orders odd ty, WLUP(FM) Chicago, joins KSEE(FM) Claire, Wis., as 6 and 10 p.m. anchor. S20 postage. .uston as music director. Jerilyn Donavan, weekend anchor-reporter, NAME rt Rudman, weekend anchor, KBTV(TV) WOI -TV Ames, Iowa, named principal anchor- ADDRESS lahoma City, joins KoMO -TV Seattle as re- reporter. -ter, PM Northwest. William Ross, reporter, KTVY(TV) Oklahoma City State Zip Langhart, life -style editor, Newse7en, let City. joins KOMO -TV Seattle in same capacity. IEV-TV Boston, named life -style editor, Allow 3 to 4 weeks delivery )k. Pat Collins, general assignment reporter,

Broadcastingtni May 2 1983 WLS -TV Chicago, joins WJLA -TV Washington as reporter. Gannett shuffle. In management restructuring at Gannett Co., Rochester, N.Y., five- member office of the chief executive has been replaced by a seven -member general management Mary Conway, weekend anchor-reporter, committee, headed by Allen H. Neuharth, chairman and president of Gannett. Those upped wzzM -TV Grand Rapids, Mich., joins wxvZ- to committee posts were: John Heselden, senior VP and president of newspaper division, to TV Detroit as reporter. deputy chairman; Douglas McCorkindale, senior VP, chief financial officer and president, diversified Byron Barnett, from KSTP -TV Minneapolis- media division, to executive VP; John Quinn, chief news executive and president, St. Paul, joins WNEV-TV Boston as reporter. Gannett News Service, to executive VP, chief news executive and editor, USA Today; John Curley, editor, USAToday, to senior VP and president, newspaper division, and Louis Well Ill, Alec Sirken, reporter, WEEK -TV Peoria, Ill., VP, corporate development, to senior VP, planning and development. Seventh member will be joins KsDK(TV) St. Louis in same capacity. Madelyn Jennings, senior VP, personnel and administration. Garrett Glaser, reporter, WVEC -TV Norfolk, Va., joins WPLG(TV) Miami in same capacity. Md., joins TeleSystems, Fairfax, Va. -based Francisco, joins Foundation for Americ Brian Clark, public affairs producer-host, communications equipment manufacturer, as Communications, Los Angeles, as VP noncommercial WSWP -TV Grandview, W.Va., VP, human resources and administration. director of foundation's national and inter joins WCHS -TV Charleston, W.Va., as report- tional journalism educational programs. er. Eugene Hill, from Tech Resources, Reno- based consulting firm, joins KSDK(TV) St. Jeffrey Rohlfs, from Bell Laboratories, M George Reading, anchor, KTTv(TV) Los An- Louis as chief engineer. ray Hill, N.J., joins communications I geles, joins noncommercial KCET(TV) there as firm of Shooshan & Jackson, Washington, host, KCET Journal. associate. Tom Voelk, from WCCO -TV Minneapolis -St. Promotion and PR Douglas Long, account manager, market Paul, joins KIRO -TV Seattle as news photogra- research group, A.C. Nielsen, New Yo pher. Ann Morfogen, director of station services, named VP. Paul Douglas, meteorologist and science re- CBS -owned wcBS -TV New York, named to Nancy Langner, senior research analyst, N porter, Satellite News Chanells, Stamford, newly created position of director of commu- Owned Television Stations, New York, jo nications, CBS News, Conn., joins WTCN -TV Minneapolis -St. Paul New York. MPI, New York, as system support repres as meteorologist and science editor. s chief Jan Gildersleeve, director of advertising and tative for Repline, sales and accounting tern used by radio and television represer Chuck Wiese, from wCCO -Tv Minneapolis- marketing, The Games Network, video game programing tive firms. St. Paul, joins KING -TV Seattle as weekend service for cable, Los Angeles, weather anchor. named VP, creative services. Louisa Nielsen, associate director of progr development, National Captioning Instia Barry Katz, assistant manager, production and Washington, named director of cable tele scheduling operations, on -air promotion, sion program services. Technology ABC Entertainment, New York, named manager. Jaynne Keyes, associate director, New Y Steven Dorfman, manager, NASA systems State of Commerce's Office William Crawford, from WGTX(AM)- WQUH(FM) division. space and communications group, Motion Picture and Television Developme Defuniak Springs, Fla., Hughes Aircraft, Los Angeles, named presi- joins WLEX-TV Lex- New York, named director of office. dent and chief executive officer, Hughes ington, Ky.. as director, station promotion. subsidiary there, succeed- Samuel Holt, senior VP, programing, Nati Communications Eddie Applefield, entertainment editor, ing Clay T. Whitehead, resigned.. al Public Radio, given Edward R. Murr WFBR(AM)- WBKZ(FM) Baltimore, joins award for "outstanding contributions to p WQSR(FM) John E. Leonard, president, M/A -Com Land Catonsville, Md., as promotions lic radio" at ceremonies in Minneapolis. director. Mobile Communications, San Jose, Calif., joins TFT Inc., manufacturer of ancillary broadcast equipment, Santa Clara, Calif., as VP, RF products division. Allied Fields Deaths

Tedd Jacoby, from Comprehensive Video Willie Davis, president, KACE(FM) Inglewood, Jackson B. Maurer, 71, owner and operato; Supply Corp., Northvale, N.J., joins FOR-A Calif., named to National Association of WKAL- ANI -FM Rome, N.Y., from 1962 u Corp. of America, manufacturer of broadcast Broadcasters' radio board, representing dis- his retirement in 1980, and before that, pn equipment, West Newton. Mass., as national trict 24. He fills unexpired term of Cliff Gill, dent, general manager and co -owner sales manager. KWVE(FM) San Clemente, Calif., who re- WHKK(AM) (now WHLOIAMI) Akron, Ohio ; signed seat. Term expires in June. 1984. general sales manager for WHK(AM) Cle Lawrence Sackett, VP, telecommunications, land, died of heart attack April 8 at his he USA Today. Washington. named to addition- in Fort Pierce, Fla. He is survived by his w al post of. VP, telecommunication, for parent Ruth, daughter and son. Woodward Gannett Co. Maurer, general manager of WKAL- AM -FM.

James West, VP, major appliance business Harriette Weinberg, 73, receptionist and group, General Electric. Louisville, Ky.. vertising assistant in BROADCASTING ma joins Dataspeed, Burlingame, Calif., as zine's New York office for 26 years until president and chief executive officer. Data - retirement in 1980, died of stroke April lS speed provides data transmission service over Greenwich, Conn., hospital. She is survi FM subcarriers. by son and daughter. Anthony Manna, manager, NASA market de- Herman Lay, 62, sales representative, Vi' velopment, RCA, Princeton, N.J., named di- Nine /Media 9 Inc., subsidiary none( Davis De Fontaine of rector, marketing and advanced planning, merciai KETC(TV) St. Louis, died of can RCA Astro- Electronics. manufacturer of sat- Ed De Fontaine, chief of assignments for April 17 at St. Mary's Health Center, ellite systems, there. Herbert Jacobson, di- news and English broadcasts, Voice of Amer- Louis. He is survived by his wife, Mereditl rector. licensing. Pacific, RCA, Princeton, ica, Washington, and former managing edi- named staff VP, licensing, Pacific and west - tor, Associated Press Radio Network, named Leon Burnett, 58, editor and reporter, Uni em hemisphere. deputy program director, news and English Press International, Washington, died of c broadcasts. for VOA. cer April 26 at Northern Virginia Doc+ Carl Washenko, director of employe rela- hospital. He is survived by his wife, El tions, Fairchild Republic Co., Hagerstown, Doug Ramsey, news director, KGO -TV San beth, and two daughters.

Broadcastingnn May 2 1983 stator)

'harlotte Tharp: Then there was Bill Loader, a veteran of the WHAS Inc. organization who interviewed Centucky thoroughbred and hired Tharp away from the University of vearing AWRT's colors Louisville audio -visual -TV center. Tharp recalls she was "very traditional." She wanted 'harlotte Tharp has had a sense of history to be the "best secretary there was to be." nd a sense of mission ever since she left her But Loader believed that the only way a per- arents' modest farm in Mercer county, Ken - son could do that or any other job was to icky, to go to Louisville. know everything there was to know about In May 1982, the mission she undertook broadcasting. /as the presidency of the American Women "He is the person that made me a broad- 1 Radio and Television. This week that ten - caster from being a secretary," Tharp adds. re winds down at Toronto's Royal York ho- "He tried to teach me everything he knew. ;I at that organization's national conven- And he was my best publicity agent, con- on. How does she feel about her year at the stantly telling everyone about good jobs that )p9 1 did. He changed me so that I felt like a real Tharp admits there have been frustrations: broadcaster and a public relations profes- I think the biggest one for the president of sional." n organization such as ours is inability to Overtones of her early broadcast training et enough things done in just one year. At are in the advice Tharp offers AWRT mem- 1e same time, Fm not sure a president with bers and those coming into the field: "There full -time regular job could stay for more is a great deal beyond the job you have. an a year." Know beyond yourself and understand how She worries about some erosion of the Charlotte Sallee Tharp -- community relations you relate to all other things." ains women have made in the marketplace; director, WHAS InC. (WHAS -AM -Nand WAMZ(FM) That includes training in basics, AWRT's he frets over problems she sees in AWRT Louisville Ky), and president of the American president says. "We must keep the quality of hapters that she can help only on a limited Women in Radio & Television; b. April 6, 1943, the people as high as the quality of the equip- asis from afar, and she chafes about the Harrodsburg, Ky; University of Louisville, ment." ace of many AWRT projects. She says: 1967; cashier and bookkeeper, secretary to This week's convention, she says, will fo- I'm not a patient person. I just wish I could treasurer and comptroller, Centre College of cus on people's skills and what people are 'ave a wand and have it all resolved." Kentucky, 1961 -64; secretary to director of going to have to know in an era of new This is not to imply that AWRT has not University of Louisville's Audio -Visual/ technology. "I'm afraid technological ad- lade progress, Tharp cautions. She feels Television Center, 1965 -66; editorial assistant vances are outstripping our training and our rat overall the association is on course. She to dean of University College, University of expectations of employes and, if we don't gas indirectly reminded of this when Virgin- Louisville, 1966 -67; secretary/assistant to know how to make use of all that technology, Pate Wetter, AWRT president in 1970 -71, public relations director, WHAS Inc., 1967 -71: it will be a promise unfulfilled," Tharp says. :nt her an information sheet of AWRT's present position since 1971: m. Leonard E. "All the ENG equipment, miniaturized cam- coals at that time. Tharp. June 29 1968 eras and wonderful pictures are nothing, if, "Since much of it was similar to what is for example, the reporter doesn't ask the volving from our present long -range plan- cy has set in and "many people feel: 'Okay, right questions, do the right research, and ing. some people might find it unsettling everybody's made it, everybody's got their pronounce names correctly on air." tat we haven't fully achieved all those share.' " She emphasizes: "It's not a backing Life after Toronto will be only slightly less aals." Tharp said. "But, to me, it showed off from a position, but a lack of active em- rigorous for Tharp. She looks forward to .hat our members still want and that AWRT phasis." Tharp says one indicator is the serving on the AWRT board under incoming as been on the right track. number of calls AWRT receives daily from President Jeri Warrick-Crisman of WNJR -AM "Obviously, we're moving in new direc- members who face the loss of jobs after Union, N.1., again becoming closely in- ons and the type Of professional develop- years of service. "If we're not making ad- volved with her local AWRT chapter, and lent were fostering is somewhat different vances," she counsels, "at least don't take resuming a heavy schedule of community om that of 1970. But our members still steps backwards." activities and other responsibilities at WHAS ant that professional development; they Tharp adds a peppery shot for skeptics Inc. ant AWRT to be an organization of influ- who stand off from the feminist movement Too, there may be more time for reading ice and importance as well as one to which and contend that the fact they are in a job is and another favorite relaxation, watching :ople want to belong. It means that, regard- proof of their ability to get such a position: TV. Of the latter, she says without hesitation, s of what has changed, their desires are "Maybe they weren't around to know that a That includes occasionally watching some such the same." few years ago it wouldn't have mattered if absolutely unintellectual program that The preservation of equal opportunity re- they could do the job. And they forget there doesn't make me have to think. I can sit there iains a Tharp concern. She recounts her were a lot of women who worked awfully and stare. People in this country work hard ,vn history: "When I became community hard to get us where we are now." and have many frustrations, so I can defend lations director at WHAS Inc. in Louis - In turn, Tharp is warm in praise for both programing that doesn't have a particular Ile, Ky., I was the first woman department the men and women in her life who helped point, but does take a person away from :ad. I can say I am a child of the EEO, her career. It started on the farm, where she whatever is happening." :cause at that time there were the begin - was an only child of parents who were "very Then there is the dividend of seeing more ngs of rumblings from the FCC about the poor in everything except love." She recalls of her husband, Sonny, a Louisville newspa- ;ed to get women involved in more areas. 1 that in her childhood, "my father kept re- perman and onetime professional singer. )n't think I would have been promoted to minding me that I was no better than any- "Our times together are excellent," she e job a year or two before." body, no worse than anybody and that I says wistfully, "but we do seem to be meet- Now, AWRT's president fears complacen- could do anything I wanted to do." ing at airports a great deal." fd

Broadcasting May 2 1983 1 (1R [N. 4-1V14 Lever Bros., New York, once a big spender in radio, is returning to Cablentertainment, New York MSO, announced dosing of acgi that medium this week with its first major radio campaign in more tion of eight cable television systems from New York -based it than 25 years. Lever is spending estimated $1 million for three - tinghouse Broadcasting and Cable by limited partnership, Cab month campaign to support Impulse, perfumed body spray. Radio tertainment Company -V. Partnership earmarked $58 million spots will begin tomorrow (May 3), on ABC, NBC and RKO net- purchase price, future upgrading of systems and franchises ye works, using music shows and specials to reach teen -agers and be built. Newly acquired systems are located in New Jersey active young women. Agency is J. Walter Thompson New York. West Virginia and have 55,000 subscribers. Lever spokesman said it's company's first significant campaign o since the late 1950's for Pepsodent ("I wonder where the yellow went... "). In radio's heyday, Lever sponsored such series as Lux FCC's financial interest and syndication rules have "overwhe Radio Theater, The Bob Hope Show, Big Town, My Friend Irma, ingly succeeded" in goals of generating diversity and increar and Aunt Jenny's Real Life Story. competition, Viacom International Chairman Ralph Baruch stockholders last Thursday in New York. He also criticized S. FCC authorized launch of 19 satellites last week, but its job is far so- called cable deregulation bill, for not going far enough in c1 from over. It has applications for 18 additional sateMftes pending, ing demands cities place on systems, and he said Viacom we including two submitted last week by National Exchange Inc. and welcome loosening of FCC's multiple ownership restrictions Hughes Galaxy, subsidiary of Hughes Communications. NEI, though it may bring some very strong competition into this as headed by Clay T. Whitehead, who resigned as president of sition marketplace." Hughes two weeks ago, has proposed novel four -satellite Ku -band o system that could be used for two-way local (intracity) communications. NEI has asked to launch two 24- transponder satellites in FCC has decided to permit cellular appMcaets who agree to me each of two orbital lots in vicinity of 105 degrees and 80 degrees applications to amend those to point out benefits of merged west longitude. SpotNet system would serve U.S. with up to 96 sources, qualifications and technical expertise; move that ce spot beams, each covering area 250 -400 miles wide, "permitting gain them comparative credit for improved qualifications. I frequency re -use in a cellular -like pattem" -and use of "very small, also said, however, that settling applicants would not be pen i low -cost earth stations." NEI pegged cost of SpotNet, which would to amend their engineering and service proposals or market st be launched in 1986, at $404 million. Hughes's application is nota- ies. ble as it marks company's entry into Ku -band satellite business. It has proposed launching three satellites each, with 16, 45 -watt wideband (54 mhz) transponders, in 1987 and 1988. Hughes asked Westinghouse Broadcasting and Cable and Satellite News CI for slots at 74 degrees, 76 degrees and 1,212 degrees west longi- nels have countersued Cable News Network, alleging that si tude. Hughes estimated cost of system at $297 million. June 1981, CNN "has pursued a campaign of threats and coerc o against Westinghouse and SNC in an effort to prevent and imp competition from SNC." Complaint also claimed that CNN off Storer Communications said it lost $11,012,000, or 67 cents per Ted Turner met twice with Group W Chairman Daniel Ritchi share, in first quarter of 1983, as compared to profit of $492,000, or late 1981 to discuss joint venture of SNC and CNN. Accordin. 3 cents per share, for same period in 1982. Total combined first complaint, Turner presented to "n quarter broadcasting and cable revenues increased 26% to ketplace war" that would be Group W's "Vietnam." Contacts, o $101,476,000, while profits from broadcasting shrunk 4.6% to plaint said, were made to discourage and hinder competition f $7,530,000 on 4.8% higher revenues of $34,182,000. Profit on cable SNC. was $1,125,000 on revenues of $67,294,000 compared to $930,000 o on revenues of $47,904,000 in 1982. Storer said decline in profits in broadcasting due to "continuing adverse economic conditions" in Representatives of motion picture and music recording indust Midwest markets, where Storer owns four of its seven TV's. Also, last week urged members of Senate Copyright Subcommkte Storer said first quarter 1982 profits benefited from nonrecurring adopt two bills, (S. 32 and S. 33) that would give copyright hole gain generated by sale of wr.Ax -FM Chicago, which kicked in 20 some control over first rights of audio and videotapes. BIN pen cents per share. copyright owners to share in rental fees if retailers rent tapes. J Valenti, president, Motion Picture Association of America, one of four witnesses testifying on behalf of motion picture ) Split screens and graphics ducers before subcommittee, which held its first hearing on is were among bonuses re- of "first -sale doctrine." Senator Charles McC. Mathias (R -M ceived by those of approxi- chairman of subcommittee and author of legislation, noted thi mate 200 subscribers (in- bills were enacted, price consumers pay for tapes would likely cluding law firms, down because producers would no longer need to apply surcha government agencies and on tapes to recoup costs lost when retailers rent tapes. First -: White House), who attend- doctrine protects tape manufacturers and software dealers fi ed FCC's April 28 chil- being charged additional royalty fees after original sale of mate: dren's television hearing Representatives from tape manufacturers, electronics indus via George Mason Univer- video software dealers, and consumer groups, registered prote sity's inaugural ITFS (in- against bills. They charged that costs of tapes would incree structional fixed television One video software dealer, Ron Berger, president, National Vic service) television coverage of open meeting. The northern Virgin- Portland, Ore., however, sided with motion picture product ia university has added coverage of all open FCC meetings (the David Ladd, register of copyrights, also testified and urged s next is May 12) to its two other services -C -SPAN and Satellite committee to support bills. News Channels -and has two channels reserved in event Senate approves television coverage of its proceedings. For those in First installment of Operation Prime Time's Blood Feud. Iwo -1 Washington or Maryland and Virginia suburbs interested in ITFS of /Jimmy service, there is one-time installation charge averaging $1,000, and version Bobby Kennedy Hoffa story, swamped its opp yearly fee of $695. tion in first overnight- ratings markets in which it appeared week, setting new records for OPT programs, OPT reported Fric o Part I of OPT /20th Century -Fox production on WPIX(TV) New Yor Leo Burnett Co., Chicago, has resigned estimated $23 million in 8 -10 p.m. Monday, scored 23.3 rating/34 share in Arbitron, 23.2 billings of Kimberly -Clark Corp. after K -C had notified Burnett it was in Nielsen, in each service exceeding combined ratings of P reassigning other billings amounting to $20 million to Ogilvy & and CBS affiliates and surpassing NBC's by 52 % -62 %. Repeat Mather. wP1x two nights later boosted first installment's gross ratings r

Broadcasting May 2 1983 104 krbitron, 31.4 in Nielsen. In Detroit, two -hour opener on UHF lite Organization. Orion stressed it will enable companies seeking iD -TV Thursday night scored 21/30 in Nielsen (only overnight to establish links between U.S. and Europe to purchase transpon- 3surement there), beating its highest -rated competition - ders, while Intelsat offers common carrier service. Intelsat itself ch Cassidy and the Sundance Kid on VHF wDrv(TV) -by 4.2 has expressed opposition to Orion proposal in letter to State De- rig points and 5 share points, according to OPT, and, as in New partment. And last week, Santiago Astrain, director general of k, exceeded previous OPT ratings record, held by last year's A world organization, during guest lecture at Georgetown University man Called Golda. School of Foreign Service said: purpose of provisions Orion says do o not apply is to prevent "somebody from trying to skim the cream" of international telecommunications business. ants leading up to Civil War will be recreated by ABC-TV when it o igs 12 -hour mini -series, North and South, to television at unspe- New late night, half -hour in- ad date. Based on novel of same name by John Jakes, "novel- terview program debuted on TV" is being produced by David L. Wolper in association with ABC last week entitled One mer Bros. Television. Wolper also produced Thom Birds, Roots, on One, which follows ex- I Roots: The Next for Generation ABC. Screenwriter has not yet panded one -hour version of n North named. and South is fourth mini -series to be announced Nightline at 12:30 a.m. Pro- I1BC for upcoming season. Others include: The Last Days of gram features one guest npeii, The Kennedys of Massachusetts and Mystic Warrior. each night who is inter- Entertainment spokesman pointed out announcement was viewed by one of several script development only, and no picture commitment has been ABC correspondents. Greg Je. Spokesman said it could be three years before mini -series Jackson, host of recently ches screen. Case in point: Winds of War, which aired in early scuttled Last Word, will con- 3, was first announced in 1977. duct interviews for program on regular basis, "perhaps two or three times per week," said ABC spokesman. No executive pro- at Satellite Corp. last week defended its application for FCC ducer has been named as yet. :rority to establish a trans -Atlantic satellite communications sys- I, as with Intelsat agreement and the Communications Satellite Polygram Television, Los Angeles -based TV program syndication of 1962 which created Communications Satellite Corp. and company formed two years ago by consortium of European inves- idating U.S. efforts to establish international satellite system. tors, is going out of business. Company President Norman Horo- in, in opposing petition to deny, Comsat filed with commission witz said Polygram, which offered three new shows, including )ADCASTINC, April 18), said Orion's proposal falls within Intelsat Carole Shaw Show, at annual NATPE International conference in aement's definition of "specialized telecommunications ser- Las Vegas, is attempting to sell its properties to other syndicators. ss." As result, Orion said it need not demonstrate it would not Horowitz himself is said to have two years left in his contract with se economic harm to International Telecommunications Satel- company.

FCC reauthorization bill passed rhe House Telecommunications Subcommittee last Thursday crease EEO enforcement and work toward increasing minority 'eased H.R. 2755, reauthorizing the FCC for fiscal 1984 and 1985 ownership in telecommunications. The chairman agreed to in- and setting an appropriations ceiling of $91.2 million for those two clude the language and suggested that subcommittee members fears -up $5-million over the administration's recommended $86.1 write the commission supporting the report language. Congress- pillion. Chairman Tim Wirth (D- Colo.) explained the hikes as en- woman Cardias Collins (D -fll.), noting that language in the report abling the FCC to hire more staff (up to 77 new positions) to deal does not have enforcement power, nevertheless supported the with backlogged applications for new services. Also anticipated in language and did not offer specific amendments. Freshman sub- he funding: an investigation or rulemaking into the increases that committee member Representative Jim Bates (D- Calif.) refused to nay occur in consumers' telephone bills due to the breakup of support the bill unless a specific provision were added to insure AT&T. more minority participation. Subcommittee members also agreed to include strong language The authorization includes: $893,661 to add 32 new positions in n the bill's report directing the FCC to strengthen its commitment the agency's Mass Media Bureau to handle FM applications; :o expanding minority participation in the telecommunications $705,214 for 30 new staffers and $376,380 for 15 new staffers to industry. process FM and VHF drop -ins, respectively; $747,606 to handle A provision to increase funding levels for the Corporation for cellular radio applications and an additional seven administrative Public Broadcasting-set by Congress at $130 million for FY's '84, law judges; $197,142 to create five new positions in the agency's '85 and '86-to $145 million rising to $162 million by 1986 was international area, and $150,569 for five professionals to work on included in the bill. Wirth said the adjustment is intended to keep the access charge proceeding. "public broadcasting whole, "and will compensate for inflation and The House bill shows a $2.3-million increase over the $88.9 - cost increases over the next three years. million ceiling set by the Senate Commerce Committee last month Wirth and Representative Mickey Leland discussed the FCC's for FY '84 and '85. Subcommittee staff members say the measure commitment to minorities, the latter noting there are now only 15 could go before the full House Energy and Commerce Committee minority professionals on the agency's staff, as against more than this week. The Senate authorization bill is pending on the Senate 30 two years ago. Leland also expressed concern over the small floor until the House acts. Commerce Committee staffers say that percentage of minorities owning communications properties. the CPB authorization adjustment is likely to be accepted during Wirth-agreeing that the FCC was "backsliding" in its commit- the conference on the bill between the two chambers. ment to minorities -said the increased authorization would enable One of two technical amendments in the measure deals with the FCC to fill up to 90 positions now vacant due to attrition. He citizen band radio and allows the FCC to "treat all CB operators expressed a hope that a large percentage would be filled by minor- for forfeiture purposes identically," whether they are licensed or ities. not. The other relieves the commission from holding hearings on Instead of offering specific amendments, Leland requested that protests lodged against an application for a license or construc- the committee report on the bill include strong language instruct- don permit modification to raise the height of its station anten- ing the FCC to strengthen its own minority hiring practices, in- na, "unless a substantial question of fact is raised."

Broadcasting May 2 1983 105 I E S T A C O M M I T T E D T O T H E F I R S T A M E N D M E N T & T H E F F T H T:

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Major recruitment cation examinations in the future. The judge disagreed, holding that CBS had publicly cited the report in its defense of the broadcast and therefore could not keep it secret when challenged by Broadcasters acquired an important ally last week in their efforts Westmoreland. The judge's decision was final, and for better or law. The to attain repeal of Section 315, the political broadcasting worse the precedent has been set. Publishers Association, at last board of the American Newspaper In its consequences, at least, the decision is in line with -if not a on the broadcasters' side, voted "to support taking firm stand an advancement of-a judicial trend opening the inner workings initiatives aimed at preventing or repealing statutes, regulations of the newsroom more and more to public scrutiny in litigation. which permit government or policies at all levels of government We have in mind particularly the decision, also involving CBS content regulation." News, that a libel litigant has a right to inquire even into the "state was contained in a resolu- That is much stronger language than of mind" of those who prepare an allegedly defamatory report. the last winter tion adopted at a previous meeting of ANPA board Inasmuch as such litigants must prove malice or gross unconcern was the when something muttered about "public interest" being for the truth, the logic is hard to argue with, but like the judge's where content regulation is maxi- "best served freedom from ruling on the Benjamin report, it does nothing to encourage hard - mized." hitting journalism of the sort the Founding Fathers were familiar a resolution, Granted, it's long journey from an ANPA howev- with when they wrote the First Amendment. an act but at least a er resolute, to the adoption of of Congress, CBS stands by its broadcast and says it has nothing to fear from start on the journey has been made. Now that the ANPA has release of the report as far as the trial is concerned. But CBS is entered the a coordinated campaign must be officially field, bigger, which is to say more fortunate, than most news organiza- mounted. Surely the National Association Broadcasters will of tions. It has the wherewithal to fight back. The challenge for lose no in offering to act as the coordinating agency. was at time It smaller organizations-and for large ones, too-is to continue to the NAB convention three weeks ago that Senator Bob Packwood do the best job they can in a judicial climate that makes it harder (R -Ore.), chairman of the Commerce Committee, volunteered to do so. That's a tall order, but American viewers and readers to lead the campaign broadcasting and other media guaran- -if will be the losers if it isn't filled. teed their energetic support. As was noted on this page a week ago, the repeal of Section 315 is seen by some as unattainable. But Packwood is of another Warts and all mind. It can be attained in three to five years, he told the broadcasters, if everybody who favors repeal really works. Recriminations and second thoughts have followed the National It was also noted on this page that only under intense public Association of Broadcasters' trumpeted display of a McHugh & pressure will Congress be persuaded to repeal a law that gives Hoffman audience survey at the NAB convention last month. It is incumbents a distinct advantage over political challengers. What apparent that nobody in authority at the NAB paid much if any is needed is a campaign to educate the public to the loss of attention to the results before they were presented to the world. political and other information it suffers under the repressions of Nobody at the association takes responsibility now for the bad the equal -time provision and fairness doctrine that Section 315 news in the presentation. contains. That campaign would be facilitated if jointly undertak- Maybe it wasn't such a bad idea for the NAB to commission a en by all media. survey of public attitudes toward television. The purpose, as The ANPA resolution promises the participation of publishers. stated in the presentation, was to find out what "our audience A resolution passed a year or so ago by the American Society of thinks of us," a question "that's crucial to our future success," and Newspaper Editors put proprietors of editorial pages in the camp it's hard to quarrel with that aim. The flaw was in the execution, for First Amendment rights for all. The NAB has been crying for in releasing some of the conclusions of the survey firm before the repeal of 315 for years. Cable operators have had other legislative details of the study were available. priorities, but Section 315 applies to them as it does to broadcast- It is the NAB's responsibility now to encourage the rapid com- ers and should offend them as much. When is everybody going to pletion of the McHugh & Hoffman report and present it for get together to fashion a sustained and meaningful campaign? inspection. It can't be judged for its merits or results until it is seen in all details. Nothing sacred coo ono 000n 1010! C'o 10/10 00001 of 00 ono% On01 oruo There is no way to know what effect, if any, it will have on 0 /01 %0°j0 General Westmoreland's $120- million libel suit against CBS, but the so- called Benjamin report that CBS News released last week is impressive-and disturbing -in other ways. The report details CBS News's in -house investigation of the documentary that General Westmoreland says libeled him. What- ever his lawyers may or may not be able to make out of it, they can hardly say the investigation was half -hearted or the report a whitewash. That's where it becomes worrisome -that it has reached the light of day. CBS News, supported by several other leading news organizations, opposed its release, partly on grounds that much of the material was obtained in confidence and that release would set Drawn for BROADCASTING by Jack Schmidt a precedent inhibiting such internal post- broadcast or post -publi- "Digital recording."

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