Nr. 32 Year 2014 MAGAZINE PUBLISHED BY DALLARA "Periodico regolarmente registrato presso il Tribunale di Parma (n.16, 03/09/2010)" INTERNET THE NEW DALLARA WEBSITE IS SMART AND FUNCTIONAL, READY TO FACE THE CHALLENGES OF A NEW ERA FOR INTEGRATED COMMUNICATION. DALLARA CEO ANDREA PONTREMOLI EXPLAINS WHAT LIES BENEATH IT… SUPER FORMULA HEAD ENGINEER WALTER BIASATTI REVEALS ALL THE SECRETS OF THE NEW DALLARA RACECAR FOR THE JAPANESE SERIES INDY LIGHTS THE AMERICAN-BASED SERIES’ GOAL IS TO BE A KEY STEPPING STONE IN A DEVELOPMENTAL PATH AIMED AT DEVELOPING NEW TALENTS. VISION AND THE PHILOSOPHY OF THE CHAMPIONSHIP IN AN INTERVIEW WITH PROMOTER DAN ANDERSEN 2 «THE FUTURE IS ON THE NET» ANDREA PONTREMOLI, CEO OF DALLARA AUTOMOBILI, HAS STOPPED BY TO TELL US MORE ABOUT THE PROJECT AND THE GOALS OF THE COMPANY’S NEW WEBSITE. THEAIMISTOPROVIDE A NEW AND MORE COMPLETE KIND OF INFORMATION, PLUS A “SOCIAL” ATTENTION TOWARDS THE LARGE CROWD OF MOTORSPORT FANS 3 What brought Dallara to create the new website? Our era is characterized by how fast information spreads, and we like to race. So as we need to respond to a growing demand of information regarding our company, we decided to provide a solid and unique source, which also respect the pillar of what have always been a standpoint of Dallara: innovation. Our mantra is “The Pursuit of Excellence”, so for the people looking for more info about Dallara, the responses should be excellent too». What are the most important innovations and expectations? «There are many innovation, and the most visible one is definitely the new graphic layout. Compared to the old website we tried to improve the colors and the readability. The other main component we looked into was the accessibility from mobile. Nowadays almost everybody have a smartphone or tablet, so a website must be usable with all the internet-connected devices available. Another very important aspect is the availability of information regarding all the company’s expertise area, including many photos and an history section where it’s possible to learn more about how Dallara made his way to success, from its foundation to the modern day. We also decided to be even more “social” with the creation of four official Dallara accounts on Facebook, Twitter, LinkedIn and YouTube. Everybody will be able to get in touch with us, and a newsletter service is also open for subscription, so not to miss the latest news about Dallara». What kind of resources were employed for the development? «The innovative part of this project was content. We even managed to do several the scene and we are trying to do it that it involved the whole company. Every internal testing sessions before putting the through social media with the use of single department gave their contribution whole website online». hashtags. We want make people with their own competences. The basic participate in what is the base concept system is the same we use to design, Will the fans be able to get into your of excellence, in how you get a certain develop and produce a racing car. We factory with the new site? Do you have type of know-how. It’s the same thing started from the design, and then during other initiatives planned for the web we are doing in our “edutainment” the development everybody gave their surfers? center in Indianapolis, a type of contribution by providing their respective «Yes, we want to bring people behind learning havenig fun». 4 Do you have a clear idea of what kind social network. First, because if you and there are talks about involving of fan will visit your new website? don’t do that, there will be somebody fans directly in the race by using social What’s been the most remote location else doing it for you but more than media». you’ve received a visit from? that because they are an instrument to «There will be many profiles. The classic deal with the people interested in you and In that kind of vision, a website can IndyCar fan, the Japanese Super Formula in what you do». become more and more an instrument enthusiast, the nostalgic of historic Formula of communication, a way to promote 3 racing and the Formula SAE engineers. The new computer technologies will the brand, a way to investigate the All the true motorsport fans. We are lucky also change the way fans enjoy racing? new tendencies and tastes and to get to have contacts from everywhere around «Definitely yes, we are already some useful feedback? the world, from Argentina to New Zealand, experiencing the first results of this with «First of all, it is an instrument to from Norway to South Africa, from Russia the social network live timing. communicate that enable you to share to India. The most particular locations were I believe we will see some steps forward in your know-how, values and mission. Whangarei, a small town in New Zealand, this field with the Formula E It is the heart of a modern ecosystem… and Mililani at the Hawaii». championship. We are active part of that a digital ecosystem». In an era when even the Pope uses Twitter, how important is to rely on a correct form of communication through the internet and the social network for a company like Dallara? «As we said before, information today travels at a speed that is not sustainable for the old ways of communication. Today it’s important to make good use of the 5 Indy Lights FUTURE LIGHTS AN INTERVIEW WITH DAN ANDERSEN, PROMOTER OF THE AMERICAN SERIES THAT AIMS TO BE A MASTER CLASS FOR FUTURE INDYCAR DRIVERS. DALLARA AUTOMOBILI PROVIDED A SINGLESEATER THAS HAS NO RIVALS IN TERMS OF PERFORMANCE AND SAFETY STANDARDS: GREAT SHOW AND LOW COST WILL BE THE TRADEMARKS OF THE CHAMPIONSHIPS 6 Zach Veach Mister Andersen, what led you to take things over for several reasons, not place with Indycar leasing the series promote Indy Light Series? What’s the least of which is the fact that I and all equipment and with your personal challenge? Are you believe in this ladder, the Mazda Road to options to purchase same. satisfied with how things work as Indy, and I think Indy Lights is the peak It is the intention of both parties far? of it. The series has developed so many that Andersen Promotions will «During the 1990’s I promoted the top drivers, and is needed as a final step own the Lights series at some time original USF2000 Championship, and teaching road courses, ovals and street in the coming years». then, after selling it, I became a team circuits before drivers become Indycar owner, first in the USF2000 series, then drivers. What made you choose Dallara as car Star Mazda, and finally in Indy Lights. I My personal challenge is to bring (and supplier for 2015? Which features had a two car team and won some races maintain) the high level that my staff played for the Italian factory? with JR Hildebrand and Mario has been able to provide to an ever- «I accepted proposals from three major Romancini. In 2010 Indycar asked me to increasing group of teams and drivers. manufacturers, and had as my main revive the USF2000 series, which had It’s all about people, and I am fortunate points the cars appearance, the cars died in 2006, and then at the end of to have a top group supporting me. We safety and quality, and the cars (and 2012 the Star Mazda series owner shut it are very critical of ourselves and try to spares) pricing. Dallara builds excellent down, and Indycar and Mazda asked me improve always. Thus far, we have done (and safe) race cars, and presented us to add that series to the organization. In well, but far from perfect. We have with a great looking car that checked all early 2013, conversations began with things to work on for sure». the boxes for me and my project Indycar management about the direction manager, Tony Cotman, and at costs that of Indy Lights and its future. It became Which are currently the connections were competitive. It was actually an easy apparent that the series was in difficult between Indy Lights and IndyCar? choice, Dallara provided the best package times, and might not survive. I agreed to «Andersen Promotions has a contract in and the best proposal». 7 Indy Lights How did the added protection provides scholarship funding to the relationship with against wheel to winner sufficient to move into the next Dallara - in wheel contact. step. There is nothing else in the world particular with the Other car features like this ladder». American branch - include a fully develop? Which are integrated paddle Some Indy Lights successful drivers the strenghts of the shifter, and a full have fortune even in senior Italian brand? Could Cosworth data category, some others lose their you watch Dallara system with way. Why does it happen? simulator in action? specifically «The number of seats opening up in «My personal relationship with Dallara designed steering wheel with integral the top level (Indycar) is small so each goes back only a few years to when display. Power is provided by an AER year there is no guarantee a successful Andersen Racing bought new cars and 450 HP turbo 4 cylinder plus a 50 HP driver will find a seat. Nevertheless, ran them in Indy Lights. They ran a push to pass. Cars will be delivered many Indy Lights drivers do advance, professional operation in Indiana, were with Motegi techno mesh aluminum including drivers such as Carlos Munoz, great to deal with, and the cars were wheels, PFC brakes and Dynamic Tristan Vautier, Josef Newgarden, JR good race cars.