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Highlights 2017-2018

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Highlights 2017-2018 http://enter.lagardere.net www.lagardere.com Highlights 2017-2018 But who is Vinca Rockwell? 03 New Guillaume Musso novel released by Calmann-Lévy Good buzz 02 WeBuzz has launched! May 2018 #147 SPORTS AND ENTERTAINMENT © Lagardère Sports Masters Lagardère Sports – the organizer and promoter of the BNP Paribas WTA Finals (in October in Singapore) at the Singapore Sports Hub, presented by SC Global in partnership with the WTA* – kicked off sales of its hospitality ser- vices on 8 March, with tennis legend Billie Jean King on hand for the event. It also launched a charity campaign to benefi t SportCares, an initiative to im- prove the lives of at-risk youth through sports. Joined by nearly 200 repre- sentatives from the Masters, King also WeBuzz has launched! celebrated successful women by cre- ating a human ‘silhouette’ of the WTA trophy’s outline! *Women’s Tennis Association. Good buzz ACTIVE Mid-February saw the launch of media are unaware of the real icons ber of social networks (including WeBuzz, the fi rst magazine to take and infl uencers in this, the age of YouTube, Facebook, Instagram and an “entertaining and informative” the digital native. WeBuzz is the Snapchat). These are all platforms look at the focus of interest for fi rst magazine to take their work on which the monthly magazine girls and boys alike – the stars of seriously and fi nally give their fans distributes additional content (teas- the web! WeBuzz meets the needs what they want!” ers, news, videos of life behind the © Nicky Shaw-Glyndebourne Festival of “young people who have grown Every month, the magazine pub- scenes at the magazine, tutorials International up with social networks, who get lishes news from the social net- and more) while remaining in touch their information and entertainment works and the worlds of gaming with its readers. Reactions to the Mezzo Live HD is available in Japan through video and images, and who, on Hulu’s new linear television service like their idols, dream of becom- The No. 1 web-star magazine 02 (1.64 million subscribers). Mezzo and ing web stars.” Myriam Hebuterne, Mezzo Live HD can now be viewed in editorial director, says, “Our target and fashion. And each issue carries fi rst issue were very enthusiastic: 61 countries and 56.5 million house- is very clear: the 10-16 age group, a front page feature on an Inter- A delighted Myriam Hebuterne says holds. That’s not all: for the second consecutive year, Mezzo Live HD has and particularly teenagers starting net celebrity (Norman, Natoo) or “we have had excellent feedback been voted the year’s best music secondary school. Their celebrities up-and-coming personalities (Bigfl o from readers on social networks!” channel at the Big Digit Awards in are on the web: Cyprien has 11.5 and Oli in the third issue). The aim WeBuzz is more than just a maga- Russia. million subscribers, Norman 10.3 is always to have a striking cover. zine; it’s a genuine link between its million, Squeezie 9.7 million, Natoo We should add that WeBuzz also readers and the web’s stars! 4 million, and on it goes. Traditional has a digital presence on a num- TRAVEL RETAIL WeChat Pay For the eighth consecutive year, Gulli, Canal J and TiJi attracted the highest viewership among 4- to 10-year-olds, with 42% market share in children’s programming. These three channels Lagardère Travel Retail marked the from Lagardère Active represent France’s leading TV broadcasters of children’s programming.* No.1 *Comprehensive offering. Source: Médiamétrie - Médiamat’Thématik; sweeps period 34 from 4 September 2017 to 18 February 2018. Chinese New Year by introducing the WeChat Pay service at its Duty Free shops in Europe. A system for secure payment by smartphone that’s wide- FAX: PUBLISHING ly used in China, WeChat Pay is now Éditions Fayard will be publishing available in the shops at Terminal 1 of Michelle Obama’s memoir Devenir Roissy-Charles-de-Gaulle airport that (Becoming) on the worldwide release are operated by SDA.* FAX: PUBLISHING date of 13 November. The introduction of WeChat Pay is part FAX: PUBLISHING of Lagardère Travel Retail’s strategy of Set for worldwide release on 6 June, the On 4 September, Weidenfeld & Nicolson expanding its Chinese clientele, who Hachette Tourisme, Éditions du Chêne new thriller by Bill Clinton and James (Orion Publishing Group, Hachette UK) currently account for a large portion of and E/P/A have new websites: Patterson, Le Président a disparu (The will publish the new work from Nobel sales in international airports. Guides-hachette.fr, Editionsduchene.fr President Is Missing), will be published Prize winner Malala Yousafzai (see *A joint venture between the division and Groupe ADP. and Editionsepa.fr respectively. in France by Lattès. Enter 133), titled We Are Displaced. SPORTS AND ENTERTAINMENT Show Kev Adams, Adams Family Produc- tions and Lagardère Live Entertain- ment are joining forces to create Sois 10 ans, the third and latest entertainment event from Kev Adams, celebrating his 10-year career. Adams will kick off a tour with the show on 8 February 2019; 60 dates have already been booked, including fi ve in Belgium and four in Switzerland. PUBLISHING Guillaume Musso © Emanuele Scorcelletti/Calmann-Lévy New Guillaume Musso novel released by Calmann-Lévy But who is Vinca Rockwell? An eagerly-awaited launch. Calmann- lists of the day for over 180 years. sionate love and its folly” and on Lévy released one of the year’s land- Welcoming Guillaume Musso is more “restoration and rebirth,” it is woven Top of the class! mark books on 24 April, with a fi rst than a privilege, it’s in our DNA.” across two periods (winter 1992 and run of over 400,000 copies: Gone In The plot? “In Gone In The Night, spring 2017). Gone In The Night is Bescherelle (Éditions Hatier) – the leader in reference books for French The Night, by Guillaume Musso. The the intrigue revolves around three set on the Côte d’Azur, more specif- grammar – has introduced Mon th author’s 16 book, and most impor- characters, Fanny, Thomas and ically in Antibes, “where I spent my Coach Bescherelle, a mobile app* tantly, his fi rst with one of France’s Maxime,” explains Guillaume childhood,” the author reminisces designed to help users produce “ef- oldest publishing houses. Heading Musso. “All three meet up at their before adding, “The most import- fective, error-free writing.” The app up the sales ratings - for the seventh old school’s 50th anniversary cele- ant thing for me is to remain faith- uses artifi cial intelligence to offer consecutive year! - with over 1.5 mil- brations, when it is announced that ful to my initial motivation: to write entertaining, personalized instruction. 03 a book I would like to read. Giving With 5,000 exercises in fi ve areas of “A fascinating mystery” readers an original reading experi- expertise, 70 videos, quick-reference ence through a plot and characters cards, a personal progress report and certifi cation by Bescherelle (in part- lion books sold in 2017*, Guillaume there is going to be a new build- they haven’t met before. [...] In this nership with Novascrib), this ‘freemi- Musso joins a list of distinguished ing on the site of the old gym [...] novel, none of the characters knows um’ app is intended for the general writers: Raymond Aron, Michael where, 25 years earlier, they bur- the entire truth, and fi nally only the public as well as businesses (Mon Connelly, Alexandre Dumas and ied a body. We begin to realize that reader gets close to it – on the very Coach Bescherelle and Bescherelle George Sand. this is not a chance meeting, and last page.” There are more than Certifi cation can be funded through Philippe Robinet, managing director the three old friends must prevent 430 pages to savour before that, continuing education for employees). of éditions Calmann-Lévy and CEO of the secret from being revealed and though! https://moncoach.bescherelle.com éditions Kero says: “Calmann-Lévy destroying their lives.” *Source: GfK - Le Figaro, 18 January 2018. *Available for iOS and coming soon for Android. has been publishing the greatest nove- A hugely successful novel on “pas- The number of awards garnered by 16 productions from Lagardère Studios’ FAX: SPORTS AND ENTERTAINMENT 30 production companies in 2017. Lagardère Plus is advising juice brand Fruit Shoot on every aspect of the roll- out of its partnership with basketball star Tony Parker. FAX: TRAVEL RETAIL FAX: ACTIVE Chef Thierry Marx – the man behind FAX: TRAVEL RETAIL France 2 is debuting Questions FAX: ACTIVE L’Étoile du Nord at Paris’s Gare du directes, a new public affairs talk Nord station (see Enter 143), among Paradies Lagardère and TripAdvisor show produced by Maximal Produc- Europe 1 and Virgin Radio are partnering other dining spots – has joined with are continuing their partnership in the tions (Lagardère Studios) and hosted by for the fi rst time to present the Solidays Lagardère Travel Retail France to United States with the opening of two Julian Bugier. festival, scheduled for 22-24 June open La Villa, his fi rst brasserie in Travel Essentials shops, in Houston’s The programme is broadcast every in Paris. The two stations will combine Lyon, in an historic building that’s part George Bush Airport and in Terminal 4 of second Wednesday in the latter half of their production teams to host the event, of the Hôpital Édouard-Herriot - HCL. Phoenix Sky Harbor International Airport. the evening. which is set to mark its 20th year.
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