International Journal of Marketing, Sales and Brand Management Volume 1 Issue 2 A Fundamental Analysis of Indian Automobile Industry with Special Reference to Tata, Maruti & Mahindra & Mahindra Mukund S Assistant Professor Department of M.B.A Marian International Institute of Management, Kuttikkanam, Kerala Corresponding Author’s email:
[email protected] DOI: http://doi.org/ 10.5281/zenodo.3626835 Abstract The intrinsic value or the real value of any stock should be known to the investor prior to the initiation of investment in the particular company. Therefore fundamental analysis can be used to find out the intrinsic value. Fundamental analysis is based on certain factors including industry, competition, operational efficiency, dividend policy, capital structure, ratios etc. Those factors tend to change according to the industry and economy. Indian automobile industry had witnessed a growth rate of 8 % during 2019-20. The fuel prices have played an important role in the growth of automobile industry when it comes to price sensitive consumers in India. This study has attempted to analyze the fundamental components of three Indian made automobiles by using various financial and statistical techniques. Maruti stands No. 1 in the segment followed by TATA. Keywords: Automobile Industry, Dividend policy, Fundamental analysis, Operational efficiency, Ratios. INTRODUCTION to sales. 2017-18 can be considered as Indian automobile industry is a lucrative their best time of sales. It marked a double industry which is currently one of the digit growth rate from 1st April 2017 to largest markets in the world with regards 31st March 2018. We have taken three 1 Page 1-9 © MANTECH PUBLICATIONS 2019.