Cognitive Semantics: in the Heart of Language an Interview with George Lakoff
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The Art and Science of Framing an Issue
MAPThe Art and Science of Framing an Issue Authors Contributing Editors © January 2008, Gay & Lesbian Alliance Against Defamation (GLAAD) and the Movement Advancement Project (MAP). All rights reserved. “Ideas are a medium of exchange and a mode of influence even more powerful than money, votes and guns. … Ideas are at the center of all political conflict.” —Deborah Stone, Policy Process Scholar, 2002 The Art and Science of 1 Framing an Issue an Issue and Science of Framing Art The The Battle Over Ideas 2 Understanding How People Think 2 What Is Framing? 4 Levels of Framing 5 Tying to Values 6 Why Should I Spend Resources on Framing? 6 How Do I Frame My Issue? 7 Step 1. Understand the Mindset of Your Target Audience 7 Step 2. Know When Your Current Frames Aren’t Working 7 Step 3. Know the Elements of a Frame 7 Step 4. Speak to People’s Core Values 9 Step 5. Avoid Using Opponents’ Frames, Even to Dispute Them 9 Step 6. Keep Your Tone Reasonable 10 Step 7. Avoid Partisan Cues 10 Step 8. Build a New Frame 10 Step 9. Stick With Your Message 11 “Ideas are a medium of exchange and a mode of influence even more powerful than money, votes and guns. … Ideas are at the center of all political conflict.” —Deborah Stone, Policy Process Scholar, 2002 2 The Battle Over Ideas Are we exploring for oil that’s desperately needed to drive our economy and sustain our nation? Or are we Think back to when you were 10 years old, staring at destroying delicate ecological systems and natural your dinner plate, empty except for a pile of soggy– lands that are a legacy to our grandchildren? These looking green vegetables. -
Lakoff's Theory of Moral Reasoning in Presidential Campaign
University of Nebraska - Lincoln DigitalCommons@University of Nebraska - Lincoln Papers in Communication Studies Communication Studies, Department of 11-2013 Lakoff’s Theory of Moral Reasoning in Presidential Campaign Advertisements, 1952–2012 Damien S. Pfister University of Nebraska-Lincoln, [email protected] Jessy J. Ohl University of Mary Washington, [email protected] Marty Nader Nebraska Wesleyan University, [email protected] Dana Griffin Follow this and additional works at: http://digitalcommons.unl.edu/commstudiespapers Part of the American Politics Commons, and the Rhetoric Commons Pfister, Damien S.; Ohl, Jessy J.; Nader, Marty; and Griffin,a D na, "Lakoff’s Theory of Moral Reasoning in Presidential Campaign Advertisements, 1952–2012" (2013). Papers in Communication Studies. 53. http://digitalcommons.unl.edu/commstudiespapers/53 This Article is brought to you for free and open access by the Communication Studies, Department of at DigitalCommons@University of Nebraska - Lincoln. It has been accepted for inclusion in Papers in Communication Studies by an authorized administrator of DigitalCommons@University of Nebraska - Lincoln. Published in Communication Studies 64:5 (November-December 2013; Special Issue: Consistency and Change in Political Campaign Communication: Ana- lyzing the 2012 Elections), pages 488-507; doi: 10.1080/10510974.2013.832340 Copyright © 2013 Central States Communication Association; published by Tay- digitalcommons.unl.edu lor & Francis Group. Used by permission. Published online October 18, 2013. Lakoff’s Theory of Moral Reasoning in Presidential Campaign Advertisements, 1952–2012 Jessy J. Ohl,1 Damien S. Pfister,1 Martin Nader,2 and Dana Griffin 1 Department of Communication Studies, University of Nebraska-Lincoln 2 Department of Political Science, University of Nebraska-Lincoln Corresponding author — Jessy J. -
A Cognitive-Semantic Analysis of Preposition On: an Experimental Study at University of Baghdad
Arab World English Journal (AWEJ) Volume 11. Number3 September 2020 Pp.493 -501 DOI: https://dx.doi.org/10.24093/awej/vol11no3.32 A Cognitive-Semantic Analysis of Preposition on: An Experimental Study at University of Baghdad Sura Muttlak Nasser Department of English, College of Education for Women University of Baghdad, Baghdad, Iraq Abstract This study is descriptive quantitative research by using a test to collect the data needed. Iraqi English as a foreign language (EFL) students face difficulties in differentiating between using prepositions correctly. This study has been performed in the Department of English at College of Education for Women, University of Baghdad, to diagnosis the difficulties of English prepositions that face Iraqi first-year students at the University since multi-uses and meanings of prepositions. For Iraqi EFL students, prepositions regarded as a problematic criterion. This study aims at examining the problems that EFL students commit mistakes in using English prepositions of place on. It also highlights the causes of those problems. Correct handling proposition is not because most of them have different functions straightforward, and different prepositions have the same uses. For this reason, the researcher adopted pre and post-tests to evaluate the output of the means of the students' results. The researcher used SPSS to analyze data. Keywords: Cognitive linguistics, Iraqi EFL students, preposition, preposition on. Cite as: Nasser, S. M. (2020). A Cognitive-Semantic Analysis of Preposition on: An Experimental Study at University of Baghdad . Arab World English Journal, 11 (3) 493 -501. DOI: https://dx.doi.org/10.24093/awej/vol11no3.32 493 Arab World English Journal (AWEJ) Volume 11. -
Linguistic Holism with Special Reference to Donald Davidson
Esa Penttilä Linguistic Holism with Special Reference to Donald Davidson 1. Introduction Since at least the Middle Ages the theorists have tried to solve the problem of meaning by introducing a pair of terms, intension and extension.r The terms refer to the two aspects of linguistic meaning, extension being the actual entities referred to, and intension expressing "the way they are picked out" (Allwood, Anderson, Dahl 1977: 5). This was the approach used, for example, by Frege, who defined linguistic meaning in atomistic concepts. In contrast, one of the current trends is not to divide meaning into two but to combine its elements and to think of it instead as a concept with simply one dimension. This is how the holistic approach of Donald Davidson deals with meaning. He aims at a purely extensional definition of meaning, claiming that intensions are something a plausible meaning theory simply cannot solve. An essential aspect of meaning is its social character. Since language is used in communication between people, the meanings conveyed in it must be common to all people. This condition is also accepted by Davidson (1984: 235) who maintains that "[t]he semantic features of language are public features. " Some philoso- phers, however, cannot accept Davidson's theorizing, claiming that a holistic meaning theory cannot view meaning as a shared phenomenon because the holistic nature of the theory makes it I The terminology has varied; Frege refers, respectively, t9 ;ense and reference, while Russell re-fers to meøning and denotation, and Davidson to meaning and reference. t46 impossible to portray meaning as anything but private (Dummett 1975: 18). -
Simulated Action in an Embodied Construction Grammar
Simulated Action in an Embodied Construction Grammar Benjamin Bergen ([email protected]) Dept of Linguistics, 1890 East-West Hall, 569 Moore Hall Honolulu, HI 96822 Nancy Chang ([email protected]) Shweta Narayan ([email protected]) International Computer Science Institute, 1947 Center St., Suite 600 Berkeley, CA 94704-1198, USA Abstract experience. There is strong evidence, seen below, that such embodied knowledge is automatically and unconsciously Various lines of research on language have converged on the brought to bear during language understanding. Moreover, premise that linguistic knowledge has as its basic unit pairings language users naturally make a broad range of associative of form and meaning. The precise nature of the meanings and causal inferences based on language, a process not involved, however, remains subject to the longstanding debate easily represented in an abstract symbol system. between proponents of arbitrary, abstract representations and those who argue for more detailed perceptuo-motor Conversely, a theory of linguistic meaning cannot be representations. We propose a model, Embodied Construction based on perceptuo-motor information alone. Linguistic Grammar (ECG), which integrates these two positions by units can be combined in ways that are not strictly casting meanings as schematic representations embodied in predictable from their semantic properties. Our ability to human perceptual and motor systems. On this view, judge the grammaticality of sentences like Chomsky’s understanding everyday language entails running mental (1957) classic Colorless green ideas sleep furiously simulations of its perceptual and motor content. Linguistic example provides strong evidence of linguistic structure meanings are parameterizations of aspects of such distinct from motor, perceptual, or other world knowledge. -
George Lakoff and Mark Johnsen (2003) Metaphors We Live By
George Lakoff and Mark Johnsen (2003) Metaphors we live by. London: The university of Chicago press. Noter om layout: - Sidetall øverst - Et par figurer slettet - Referanser til slutt Innholdsfortegnelse i Word: George Lakoff and Mark Johnsen (2003) Metaphors we live by. London: The university of Chicago press. ......................................................................................................................1 Noter om layout:...................................................................................................................1 Innholdsfortegnelse i Word:.................................................................................................1 Contents................................................................................................................................4 Acknowledgments................................................................................................................6 1. Concepts We Live By .....................................................................................................8 2. The Systematicity of Metaphorical Concepts ...............................................................11 3. Metaphorical Systematicity: Highlighting and Hiding.................................................13 4. Orientational Metaphors.................................................................................................16 5. Metaphor and Cultural Coherence .................................................................................21 6 Ontological -
The Democratization of Artificial Intelligence
Metaphors We Live By1 Three Commentaries on Artificial Intelligence and the Human Condition Anne Dippel Prelude In the following essay, I want to bring together three stand-alone commentaries, each dealing with a different facet of artificial intelligence, and each revolving around a different underlying metaphor: intelligence, evolution, and play. The first commentary constitutes an auto-ethnographic vignette, which provides a framework for the reflection on artificial “intelligence” and the alleged capacity of machines to “think”; both very problematic metaphors from the feminist per- spective on (predominantly) female labour of bearing and rearing intelligent hu- man beings. The second one is an insight into my current ethnographic fieldwork amongst high-energy physicists who use machine-learning methods in their daily work and succumb to a Darwinist metaphor in imagining the significance of evo- lutionary algorithms for the future of humanity. The third commentary looks into “playing” algorithms and brings into the conversation the much-debated anthro- pological category of an “alien” which, as I argue, is much more relevant in order to understand AI than a direct personification, bringing a non-human entity to life. A New Non-artificial Intelligent Life is Born I am looking at a newly born human being. Day by day I keep him company, as he practices increasingly complex bodily movements, senses the inner emotions of other bodies around him or reacts to a sea of indistinguishable voices, despite not being able to understand the meaning of a single word. While he keeps to his 1 The title of a famous book published by George Lakoff and Mark Johnson in 1980. -
An Interview with George Lakoff
An Inrerview with George Lakoff An Interview with George Lakoff FRANCISCO JOSÉ RUIZ DE MENDOZA IBÁÑEZ Universidad de La Rioja CICigüeña, 60 Logroño - 26004 BIOGRAPHICAL NOTE George Lakoff teaches linguistics and cognitive science at the University of Califomia, Berkeley. Together with such figures as James McCawley, Paul Postal, and Haj Ross, he was one of the founders of the Generative Semantics movement in the 1960's. This represented the earliest major depamre from the standard Chomskyan Generative Transformational Grammar by demonstrating the fundamental role played by semantics and pragmatics in grammar. Since the mid-1970's Lakoff has become a leading figure in the development of Cognitive Liistics, which grounds linguistic theory in empirical findings from the field of Cognitive Psychology . He has studied conceptual systems in depth, although the bulk of his most recent research has increasingly focused on metaphor and its consequences for abstract reasoning. He is the author of Women, Fire, and Dangerous Things, and co-author of Metaphors We Live By (with Mark Johnson), and More Than Cool Reason (with Mark Turner). His most recent book, Moral Politics: What Conservatives Know That Liberals Don't, analyses the language of political discourse and demonstrates that conservative and liberal ideas are based on opposite metaphorical models of the family and morality. At present, he is writing Philosophy in the Flesh, in collaboration with Mark Johnson, which interprets philosophy from the point of view of cognitive science. He is also working, with Rafael Núiíez, on the metaphorical stnicture of mathematics. INTERVIEW' Good afternoon, Professor Lakoff. First of all, I'd like to go back to rhe late 1960's and early 1970's. -
Metaphor: a Computational Perspective
Strapparava, Carlo. 2018. Book Reviews. Computational Linguistics, uncorrected proof. Metaphor: A Computational Perspective Tony Veale, Ekaterina Shutova, and Beata Beigman Klebanov (University College Dublin, University of Cambridge, Educational Testing Service) Morgan & Claypool (Synthesis Lectures on Human Language Technologies, edited by Graeme Hirst, volume 31), 2016, xi+148 pp; paperback, ISBN 9781627058506, $55.00; ebook, ISBN 9781627058513; doi:10.2200/S00694ED1V01Y201601HLT031 Reviewed by Carlo Strapparava FBK-irst Metaphors are intriguing. We know that George Lakoff and Mark Johnson, in their book Metaphors We Live By, pointed out that our daily language is full of metaphors (Lakoff and Johnson 1980). Metaphors are not rare at all as linguistic events and in general as a means of human communication (e.g., in visual art). Thus, more than an exception, they seem to be a necessity for our mind. People use metaphors as strategies to link concepts, to deal with situations, and sometimes to suggest solutions to problems. For example, you can see criminality as a monster or as an illness. What you have in mind to deal with it is probably to fight in the former case, and to cure or to plan prevention in the latter. Nonetheless, metaphors are extremely difficult to model in a computational framework. What is literal? What is metaphorical? Making this distinction has often proved to be a daunting task, even for a human judgment. Metaphors—so bound to our way of thinking and entangled with a huge quantity of knowledge and linguistics subtleties— constitute an excellent research problem for computational linguistics and artificial intelligence in general. We could probably say that they belong to the AI-complete problems. -
Introducing Sign-Based Construction Grammar IVA N A
September 4, 2012 1 Introducing Sign-Based Construction Grammar IVA N A. SAG,HANS C. BOAS, AND PAUL KAY 1 Background Modern grammatical research,1 at least in the realms of morphosyntax, in- cludes a number of largely nonoverlapping communities that have surpris- ingly little to do with one another. One – the Universal Grammar (UG) camp – is mainly concerned with a particular view of human languages as instantia- tions of a single grammar that is fixed in its general shape. UG researchers put forth highly abstract hypotheses making use of a complex system of repre- sentations, operations, and constraints that are offered as a theory of the rich biological capacity that humans have for language.2 This community eschews writing explicit grammars of individual languages in favor of offering conjec- tures about the ‘parameters of variation’ that modulate the general grammat- ical scheme. These proposals are motivated by small data sets from a variety of languages. A second community, which we will refer to as the Typological (TYP) camp, is concerned with descriptive observations of individual languages, with particular concern for idiosyncrasies and complexities. Many TYP re- searchers eschew formal models (or leave their development to others), while others in this community refer to the theory they embrace as ‘Construction Grammar’ (CxG). 1For comments and valuable discussions, we are grateful to Bill Croft, Chuck Fillmore, Adele Goldberg, Stefan Müller, and Steve Wechsler. We also thank the people mentioned in footnote 8 below. 2The nature of these representations has changed considerably over the years. Seminal works include Chomsky 1965, 1973, 1977, 1981, and 1995. -
Cognitive Semantics Brill.Com/Cose
Cognitive Semantics brill.com/cose Instructions for Authors Scope A peer-reviewed international journal, Cognitive Semantics (COSE) takes the relationship between meaning and mind as its central concern. It welcomes submission of unpublished research from all theoretical orientations in linguistics. It is also intended to be a forum for scholars in related fields--such as psychology, anthropology, neuroscience, artificial intelligence, philosophy, and education--to disseminate their work studying the many and varied aspects of human cognition. Ethical and Legal Conditions The publication of a manuscript in a peer-reviewed work is expected to follow standards of ethical behavior for all parties involved in the act of publishing: authors, editors, and reviewers. Authors, editors, and reviewers should thoroughly acquaint themselves with Brill’s publication ethics, which may be downloaded here: brill.com/page/ethics/publication-ethics-cope-compliance. Online Submission Authors are now encouraged to submit their manuscript online via the Editorial Manager (EM) online submission system at editorialmanager.com/cosebrill. Online submission considerably shortens the overall time-lag from submission to publication. First-time users of EM need to register first. Go to the website and click on the "Register Now" link in the login menu. Enter the information requested. During registration, you can fill in your username and password.. If you should forget your Username and Password, click on the "Send Username/Password" link in the login section, and enter your first name, last name and email address exactly as you had entered it when you registered. Your access codes will then be e-mailed to you. Prior to submission, authors are encouraged to read the ‘Instructions for Authors’. -
A Study of Semantic Lexical Ambiguity in Farsi with a Cognitive Approach
Language Related Research E-ISSN: 2383-0816 https://lrr.modares.ac.ir Vol. 11, No. 6, Tome 60 pp. 201-227 February & March 2021 A Study of Semantic Lexical Ambiguity in Farsi with a Cognitive Approach Mehdi Sabzevari * Abstract Ambiguity is one of the most important issues in lexical semantics and linguistics, and it has been studied from different approaches so far. It has a very long tradition of 29 April29 2020 research in the history of linguistic studies. However, this paper will open a new 16 May 202016 perspective in studying semantic lexical ambiguity based on analysis of some cases in 22 March 2020 22 Farsi language, and as a result a new cognitive- semantic hypothesis will be introduced and discussed. Studying ambiguity with a cognitive approach may have some theoretical advantages which are not limited to Farsi language, and it could be Accepted: Received: Received: generalized to all languages.Lexical ambiguity could be found when a word or lexeme presents more than one meaning at the same time by which a language user cannot Received in form: revised Received easily detect the actual meaning. There are also syntactic and pragmatic ambiguities, but this research is about the semantic lexical ambiguity. Some cases of lexical ambiguity are homonymy words that are pronounced, and spelled similar but they are different words with different meanings.In this paper, a new hypothesis will be introduced which deals with the semantic lexical ambiguity with a cognitive approach. This hypothesis will be called dual readings hypothesis