University of Nebraska - Lincoln DigitalCommons@University of Nebraska - Lincoln Papers in Communication Studies Communication Studies, Department of 11-2013 Lakoff’s Theory of Moral Reasoning in Presidential Campaign Advertisements, 1952–2012 Damien S. Pfister University of Nebraska-Lincoln,
[email protected] Jessy J. Ohl University of Mary Washington,
[email protected] Marty Nader Nebraska Wesleyan University,
[email protected] Dana Griffin Follow this and additional works at: http://digitalcommons.unl.edu/commstudiespapers Part of the American Politics Commons, and the Rhetoric Commons Pfister, Damien S.; Ohl, Jessy J.; Nader, Marty; and Griffin,a D na, "Lakoff’s Theory of Moral Reasoning in Presidential Campaign Advertisements, 1952–2012" (2013). Papers in Communication Studies. 53. http://digitalcommons.unl.edu/commstudiespapers/53 This Article is brought to you for free and open access by the Communication Studies, Department of at DigitalCommons@University of Nebraska - Lincoln. It has been accepted for inclusion in Papers in Communication Studies by an authorized administrator of DigitalCommons@University of Nebraska - Lincoln. Published in Communication Studies 64:5 (November-December 2013; Special Issue: Consistency and Change in Political Campaign Communication: Ana- lyzing the 2012 Elections), pages 488-507; doi: 10.1080/10510974.2013.832340 Copyright © 2013 Central States Communication Association; published by Tay- digitalcommons.unl.edu lor & Francis Group. Used by permission. Published online October 18, 2013. Lakoff’s Theory of Moral Reasoning in Presidential Campaign Advertisements, 1952–2012 Jessy J. Ohl,1 Damien S. Pfister,1 Martin Nader,2 and Dana Griffin 1 Department of Communication Studies, University of Nebraska-Lincoln 2 Department of Political Science, University of Nebraska-Lincoln Corresponding author — Jessy J.