THE CATHOLIC JOURNALIST

CATHOLIC PRESS ASSOCIATION OF THE AND CANADA | VOLUME 66 | NUMBER 2 | MARCH 2014 CPA is replacing Rev up at CMC14! CAN with a new advertising service Aim is for a more efficient, more equitable approach By Tim Walter Executive Director

With the end of tax year 2013, the Catholic Adver- tising Network as a corpo- ration is officially closed. As executive director of our association, the former chair of CAN and a former advertising and circula- tion manager for diocesan publications, I was in full agreement with this deci- sion. However even though much of the non-profit ad- \File photo vertising that once came to our publications has di- Walter name ‘Jaws’ to rival driver , Wheeler minished to almost noth- Opening welcome reception bought a giant dead shark, placed a dead chicken in ing, we have not stopped viewing advertising as an the shark’s mouth, and had it driven around the track important component of the association. at NASCAR Hall of Fame on a flatbed truck before a race at Charlotte (Yarbor- Allow me to introduce two programs I feel are worth ough’s sponsor at the time was Holly Farms Poultry).” your consideration, the Catholic Press Advertising Serv- will get your motor running These days, the retired Wheeler is probably ice (CPAS) and the CPA Consultation Service. Need another reason to come to Charlotte for the known as much for being the voice of “Tex,” a 1975 The Catholic Press Advertising Service is replacing 2014 Catholic Media Conference? Cadillac Coupe de Ville cartoon character in the CAN and we are working to format a standardized asso- 2006 hit movie “Cars.” How about a free tour of the NASCAR Hall of ciation discount to improve the sales process. We believe Wheeler will speak about how to grab people’s at- Fame and drinks with a guy named “Humpy”? this format, explained below, will make the system prof- tention in this fast-paced media environment and Howard “Humpy” A. Wheeler Jr., that is — the for- itable for the association as well as affordable for mem- how his Catholic faith fueled his success in shifting mer president and general manager of Charlotte ber publications. stock car racing from being a niche Southern enter- Motor Speedway and one of the foremost promoters The CPA Consultation Service may be used for your tainment to an international professional sports of NASCAR auto racing. advertising program. There is grant money available for franchise. (NASCAR is now second only to the NFL Wheeler will speak at the NASCAR Hall of Fame a review and best practices report if you are interested. among pro sports franchises in U.S. television rat- during the host city welcome reception from 6 to 9 This is explained in more detail after the CPAS pro- ings.) p.m. Tuesday, June 17, and he will sign free copies gram. The welcome reception with hors d’oeuvres and a of his book “Growing Up NASCAR: Racing’s Most As always, I appreciate your feedback on program de- cash bar is being sponsored by the Catholic News Outrageous Promoter Tells velopment and members services. All” for the first 100 atten- Herald and Belmont Abbey Col- dees. lege. Belmont Abbey College’s The welcome reception is president, Dr. William Thier- CATHOLIC PRESS free, but be sure to check felder, will introduce Wheeler, ADVERTISING SERVICE the RSVP box on the who is an enthusiastic supporter It is important for you to understand how we got here CMC14 registration form. of the Benedictine liberal arts and why after 5½ years of being executive director I am NASCAR is the multimil- college and sits on its board of di- asking you to participate at 28% below your open rate. lion-dollar entertainment rectors. The association is re-launching its advertising effort industry it is today because Following Wheeler’s talk, take as the Catholic Press Advertising Service and running of Wheeler’s uncanny abil- a free tour of the NASCAR Hall the business as another in-house program like the ity to understand his audi- of Fame, and, if you’re inspired awards or the annual conference. We have one commis- ence and communicate his by what you see, hear and feel, sioned sales person working from the West Coast and message in a uniquely ef- get behind the wheel in one of we are using MANSI as the fulfillment house on a com- fective way. the Hall of Fame’s high-powered driving simulators. These iRac- missioned basis, eliminating the risk of overhead with- “After becoming the presi- ing simulators feature “laser- out revenue. dent of Charlotte Motor scanned, millimeter-accurate One of the reasons that CAN struggled was that it Speedway, Wheeler earned version of all the tracks on the simply did not charge enough for its service to be prof- the reputation for organiz- NASCAR Sprint Cup schedule” itable. In talking with many association members, and ing publicity stunts,” his that “actually puts fans behind several other association and independent advertising Wikipedia profile states. “A the wheel of a NASCAR Sprint departments, I became convinced that if we restructured few weeks after driver Cale Cup car for the most realistic the relationship with our member publications we could Yarborough gave the less- develop the foundation for an advertising department than-complimentary nick- Please turn to page 5 that would not be a liability to members. Please turn to page 2 Page 2 The Catholic Journalist March 2014

revenue to cover the expense of three different and sometimes even four entities that work together to place New CPA advertising service initiated that advertisement. Please respond positively when our current sales rep- ALSO: Need guidance in advertising? CPA Consultation Service resentative, Bill Applegate, works with you to be in- is available to assist and advise in the ad area, too cluded in the next quote. Continued from page 1 Additional Staff Our discussions on this topic go back nearly ten years “The system is easy to We are looking to hire a sales manager and a South- to when Art McKenna introduced the idea of a national understand and is based on ern or Eastern sales representative. Both of these posi- rate-per-thousand at a CAN business meeting. However, tions will be commissioned based and will report to the our members’ rates cards are often so different from the expense percentage of CPA office. Please have anyone that you know contact each other that we could not make that work. Some are hiring an in-house sales me for more information. Net and some are Gross, some have non-profit rates and others do not. Some are $45 a column inch and others person.” are $12. Therefore, we let go of that approach. GRANT MONEY FOR We are now implementing a program that asks for the CONSULTATION exact same discount from all member publications re- That sounds crazy when isolated but not bad when you gardless of size or frequency. The system is easy to un- consider the cost of hiring and supervising your own em- SER1VICES ployee as explained above. This approach levels the derstand and is based on the expense percentage of Late last fall, the CPA submitted a request and received hiring an in-house sales person. playing field, it removes the need to barter for the best rate, and it means we will never have to go above your a $75,000 consultation grant from the USCCB/CCC. It is This is the logic rate card when representing your publication. Finally, it an extension of the Peer Consultation established years means that members who do not receive advertising will ago by executive director Owen McGovern. This ex- I want you to consider your association, in the few odd not be subsidizing the advertising of other members. panded grant platform allows members and dioceses to times you will be included in an advertising buy, as develop a variety of programs from a publication review though it was a sales employee working outside of your to a communication plan. One area available and sel- office. In order for us to sell without the association los- Put into practice dom used is an advertising consultation. Money is avail- ing money, we need a rate to pay quite often an agency, The percentage works with the rate card. The open able to have a team of experienced CPA advertising our sales rep, plus fulfillment staff like MANSI. To one-time rate, the top rate, is where we start. For ex- managers review your program from top to bottom. make this work, we are asking for a discounted rate on ample, take the open rate for a ¼-page ad and multiply The consultation may cover a variety of components the level of what it costs you to support a sales em- that by 72% and that is what the publication earns for like your: ployee. the placement. n Client rate structure What I am proposing is based on the cost of hiring an A 28% reduction off the rate card, the sales commis- n Commission structure in-house sales person. When you consider the expense of sion, is less than what it cost to pay a staff employee to n Advertising calendar and promotional material commission and payroll, benefits, employer paid taxes, sell the same space. That should be viewed as a bonus to n Workflow design and production work for an ad, and maybe some your publication even if that rate in not on your rate- n Success rate. employee supervision, a company spends a minimum of card. 25% and up to 40% of each dollar earned on advertising If a client wants a frequency buy, the same process ex- The grant will always cover the majority of the ex- for those expenses. ists. Find the 6x rate for the ¼ page ad from your rate pense making your small fee a very good return on in- card and multiply that by 72%, for the net to the publi- vestment. Here’s the ask cation earning. Please let me know if you would like to discuss op- After testing several systems, we are asking members With this process, the discount remains the same re- tions for a consultation and of course if you have any to agree to a 28% discount from your rate card rate. gardless of the size of the purchase and provides enough questions about the Catholic Press Advertising Service.

Obituary Joe Spence dies; father of CNS editor-in-chief Joe A. Spence, of got help, one way or the vived by his wife of 65 Nashville — the father of other. We learned that years, Ruth Robertson Tony Spence, the director from him,” Tony Spence Spence; a sister, Mary and editor-in-chief of said. (Homer) Bullock, of Catholic News Service — Tony Spence said his fa- Nashville; sons, Anthony J. died Feb. 8, at Vanderbilt ther was proud and sup- Spence, of Washington, University Medical Center, portive of his work in the D.C., Don P. (Joan) Spence, following a short illness. Catholic press, and the vet- of Nashville, and Jeffery B. He was 90. eran editor said it was a Spence, of Baltimore, Md.; Mr. Spence was retired special blessing to be at his five grandchildren, six from the Tennessee Farm- daddy’s side “every day and great grandchildren, and ers Cooperative where he every single night” in the many nieces and nephews. worked as an accountant last week of his life, and to The family requests that and manager. He also was be with him when he died. donations in honor of Joe an independent building Joe Spence was the son Spence be made to St. Jude contractor throughout his of James N. and Mollie Children’s Research Hospi- life. Burns Spence. He is sur- tal in Memphis. Joe Spence, a Nashville native, grew up as the youngest of 11 children. He THE CATHOLIC was a Depression-era boy who trained in the Army JOURNALIST Medical Corps and then joined the Merchant Executive Director: Timothy M. Walter Marines during World War [email protected] II. Editor: Bob Zyskowski Tony Spence, who al- [email protected] ways referred to his father as “daddy,” said he was a Subscriptions wonderful man, a character US: $18 • Canada: US $24 and “a real force of nature.” Foreign: US $24 • Foreign Air: US $24 “He was fiercely proud of being Catholic,” Tony The Catholic Journalist (USPS# 014-088, ISSN# 0008-8129) is Spence said, noting that published monthly, except the month of August, by the Catholic his father made sure that Press Association of the United States and Canada, 205 West his three sons all attended Monroe Street, Suite 470, Chicago, IL 60606. Nonprofit Periodical postage paid at Chicago, IL 60606 and additional mailing offices. Catholic school, as he had. Joe Spence, he added, was Postmaster, send changes to: a man who lived out his Catholic Press Association faith every day, often 205 West Monroe, Ste. 470, Chicago, IL 60606. through personal acts of Ph: 312.380.6789; Fax: 312.361.0256. charity. “If anybody was in [email protected] • www.catholicpress.org need, he made sure they March 2014 The Catholic Journalist Page 3 From POPES to SCHOOLGIRLS

Nancy Wiechec has captured unforgettable images and left quite a legacy as both photographer and digital pioneer in the Catholic press By Mark Zimmermann

The woman who helped promote and popularize the use of digital photography and video reporting in Catholic media throughout the United States and Canada first fell in love with photography in a decidedly low-tech way. When her eighth grade science teacher in Glendale, Ariz., had his students develop film in a darkroom for a Shosts of newly elected Pope Benedict XVI and of sisters holding hands in Ghana are among Nancy Wiechec favorites. chemistry lab exercise, Nancy Wiechec was hooked. “It was in the darkroom that I first fell in love with pho- tography and what it could do,” she. In January, Nancy Phe- lan Wiechec stepped down as visual media manager for the Catholic News Serv- ice, a position she held for the past five years after earlier serving for 15 years as the photo and graphics editor for CNS. After work- ing for nearly 20 years in Washington, D.C., Wiechec joined her husband Tom in Wiechec returning home to their na- tive Arizona, where many of their family members live. Going home When Wiechec studied at Arizona State, she interned at the Catholic Sun, newspaper of the Diocese of Phoenix. Its editor was Chris Gunty, who now leads the Catholic Re- view in Baltimore. After Wiechec’s internship was over, Gunty asked if she would like to help the Catholic Sun cover Pope John Paul II’s 1987 visit to Phoenix. Wiechec worked alongside and learned from veteran freelance photographers during the papal visit. She joined the Catholic Sun, working from 1987-94 as a reporter and photographer, and later as an associate edi- tor, before joining CNS. Photos by Getting the shot Nancy Phelan Wiechec. On the day she interviewed for the job with the news Students from the North American College cheer the ringing of bells signaling the election of a new pope in 2005. service, she was asked to photograph a White House Rose Garden ceremony with President Bill Clinton. ogy for the Catholic press. “I am a person who jumps at She said that over the years, she has gotten just as change or new technology, or things that can advance how nervous photographing the pope or other famous people, we tell stories and how they’re shared with people,” as she does when taking pictures of regular people in their Wiechec said. everyday lives. In all cases, she strives to show their per- Tony Spence, the director and editor-in-chief of Catholic sonality. “It’s about getting the image right,” she said. News Service, said, “Nancy made a real lasting contribution One of her favorite photos is from a 2010 trip to Africa and had the respect of all her peers in the Catholic press — — a picture of two young girls from Ghana holding hands not just photographers, but editors and reporters.” during Mass. Wiechec said one reason she stayed in the Catholic Another of her favorite photo assignments came in press for more than 25 years was because she felt that re- 2007, when she joined CNS international editor Barb ligion is too often under-reported in the media, even Fraze for two weeks to report on the church in China. Her though it plays such an important role in people’s every- range of photos show people in cities like Beijing and day lives. “The Catholic press fulfills that role” in telling Shanghai and in rural areas praying devoutly and receiv- that story, she said. ing the sacraments. “What touched me was how faithful Praising her colleagues in the Catholic press, Wiechec people were in a country where celebrating that faith was called them “some of the most dedicated people in journal- an illegal activity in this century, and still today has re- ism. . . . I’ve been amazed at people’s commitment, talent strictions that the state imposes.” and enthusiasm for this work. That was always inspiring Pope John Paul II was one of her favorite photo sub- to me in my work.” jects, and Wiechec said he had an engaging smile and a As visual media manager and earlier as photo and twinkle in his eyes, from when she first photographed graphics editor for CNS, Wiechec’s job mainly involved as- him, to his final years. She had the privilege of photo- signing and editing photos and managing her staff. But graphing the future saint’s World Youth Days in Denver, she relished the times she returned to the field, with the Parish, Rome and Toronto. chance for her photos to tell the story of how people live, “World Youth Days were exciting and exhausting at the and show what their faith means to them. That, she said, same time, seeing that many young people come together to share their faith with the leader of the church and each was the ultimate blessing for her as she worked in the other. Some of those events almost brought me to tears,” Catholic press. she said. Now back home in Arizona, she will occasionally pro- Wiechec said perhaps her most nerve-racking assign- vide freelance photos for the Catholic News Service, and is ment came in 2005, when she had only a few seconds to thinking about what her future work in photojournalism photograph the new Pope Benedict XVI first appearing on might entail. Being home again “feels great,” Wiechec the balcony overlooking St. Peter’s Square. “You’ve got to said, adding, “I took a little walk this morning in the get that shot,” she said. desert. Awesome.” That winter day, the weather was 83 degrees in Ari- The digital age zona, and she couldn’t resist posting a slogan from a local At CNS, one of her proudest accomplishments was help- radio station on her Facebook page: “In the West, we salt ing to usher in the era of digital photography and technol- our margaritas, not our roads!” Mother and daughter in a clinic in Ghana. Page 4 The Catholic Journalist March 2014

A Catholic press Registration open for CMC14 Registration is open for the 2014 Catholic Media that is for the poor Conference in Charlotte, By Mark Zimmermann N.C., with an early-bird registration discount Three days his election, Pope Francis held a until April 30. For special audience at the Vatican for 5,000 journalists. details, go to He explained how he had chosen his name. Just www.allthingscmc.com or after he had received the necessary votes to become call 312-380-6789. Also the new pope, a cardinal friend reminded him, check out updates on “Don’t forget the poor.” Facebook and Twitter (#CMC14). According to a Catholic News Service story, Pope Francis explained that he took those words to heart and chose the name Francis, after St. Francis of Assisi, “the man of poverty, the man of peace, the CMC Master Camps man who loves and protects creation. . .” Practical advice to sharpen Then Pope Francis added, “How I would like a Church that is poor and that is for the poor.” Volunteers serve Thanksgiving dinner to needy in D.C. your professional skills The Holy Father underscored that same point in All of the master camps at the Catholic Media Conference 2014 will Evangelii Gaudium ohis 77th birthday – are not just gestures. They his recent apostolic exhortation, , emphasize hands-on, practical training, so you return to work with reflect a spirituality of and for the poor that “The Joy of the Gospel.” As Catholic journalists new tools and ideas to inspire you. The Wednesday, June 18 sessions Catholics, especially Catholic journalists, should prepare special coverage for the one year are organized into half days to enable you to split your time in differ- anniversary of Pope Francis’s election, this might be adopt as their own. ent tracks or focus your training at the beginner or advanced level. a good time to take his words to heart, and become a Like Pope Francis, we should look to the example press for the poor. of St. Francis of Assisi, so we always remember the EDITORIAL/DESIGN TRACK For Catholic journalists, becoming a press for the poor as we carry out our work. Another patron saint For the first time, you have two options in this track. Choose Op- poor might involve a re-examination of conscience, a we might adopt is St. Martin of Tours, the fourth tion 1, Option 2, or mix it up! Option 1: Photography with Jim Stipe resetting of priorities, and a rededication of purpose. century soldier, who according to legend cut his Jim Stipe from Catholic Relief Services will help you shoot better Last week, I interviewed Larry Donnelly, 74, who cloak in half to clothe a poor man whom he later photos in his two-part Photography Practicum. This Master Camp is retired after a 35-year-career of managing food recognized as Christ. for amateur photographers who already use a DSLR but want to service for students at the University of Maryland For a patron saint from modern times, we improve their skills with individualized instruction. Stipe will help and now runs a food pantry for the poor at St. John Catholic journalists could follow Blessed Teresa of you improve composition, deal with difficult lighting, and get solid Vianney Parish in Prince Frederick, Md. He and his Calcutta. At a press conference in Washington in the photos of people. If you are a reporter or editor who hasn’t had much team of volunteers know their clients by name, and mid-1980s, I heard Mother Teresa tell journalists photography training, this is the master camp for you. It is very greet them as friends, even joking with them. He that some people wrongly think that serving the hands-on, so bring your camera. pointed out the window to two volunteers loading a poor is the vocation of her Missionaries of Charity. Option 2: Photoshop, InDesign and PDFs with Kevin Slimp box of food into the trunk of a vehicle. Look, he said, Their vocation, she explained, is to recognize Jesus While Jim Stipe is helping you take photos, Kevin Slimp is helping that’s for a family of eight. That’s why they do this in the face of the poorest of the poor, in distressing you edit them. The Adobe expert and consultant will present “Photo work, he explained. disguise. With this understanding, they bring Editing & Color Correction” in the morning and “Tools & Tips for Ex- Matthew When asked if Jesus’s words in 25:35 — Christ’s love to the poor and forgotten. perienced InDesign Users, Plus a Little PDF from the PDF Guru” in “For I was hungry and you gave me food. . .” — the afternoon. His expert advice will help you take your photo editing On another occasion, Mother Teresa said that the resonated with him, the senior citizen said, “That’s to the next level, and for you InDesign folks, come learn from the worst poverty wasn’t economic – it was loneliness, a in all of our minds. We believe we’re doing God’s master how to squeeze the most out of your software. lack of love. Like Blessed Teresa, we can expand our work.” For the most individualized attention, bring your laptops loaded definition of poverty, to include the poor who not I experienced that same spirit when covering a with the Adobe software you typically use. Only a few computer only lack money, but who lack love. That is why Thanksgiving dinner that Catholic Charities hosted stations will be available at this master camp, which will be held at Pope Francis challenges Catholics to “go out,” leave the Diocese of Charlotte Pastoral Center. (Transportation will be pro- for about 200 homeless men and women in our comfort zones, and be missionaries of Christ to vided to and from the hotel, and all participants will enjoy a free downtown Washington. Volunteers not only served those on the fringes of society, like the homeless, the boxed lunch.) them a warm meal, but joined them at their tables elderly, people with disabilities, immigrants and for friendly conversation. I interviewed several of ADVERTISING/BUSINESS/CIRCULATION TRACK refugees, and victims of the modern slavery of the homeless guests, and they all remarked how Morning Session: “Developing your 60-sec. elevator speech” with human trafficking. happy they felt. One man said, “It was a blessing Kevin Spalding of Alignment Dynamics. Spalding’s presentations focus on from heaven… It felt warm, like family.’ In a talk last June at the Vatican, Pope Francis leadership, change, customer service and communications skills. He challenges The things that Pope Francis has done since encouraged diocesan workers in Rome to become clients and audiences to rethink the way they have always done things to im- becoming pope – like embracing and kissing people revolutionaries, by bringing Christ’s love to the poor prove their productivity and the quality of their lives. with disabilities, washing the feet of young adult and neglected. A Catholic News Service story Afternoon Session: “Using the power of stories for better inmates on Holy Thursday, and inviting a group of summarized his message as a call for “changing the communication” with Kevin Spalding homeless men to join him for Mass and breakfast world, one heart at a time.” For those producing Learn about your interpersonal communication and how to use the Catholic publications, maybe that change of heart power of stories to enhance your effectiveness in professional and personal com- needs to start at the editors’ desks, as we devise our munications. menu of stories to include more coverage of the poor. DIGITAL MEDIA TRACK Letter to the editor When our hearts our changed, we can in turn Spend the day in a wide-ranging and creative training session on transform the hearts of our readers. mobile storytelling, using the resources you already have — plus a Thanks from the Doyle’s In our Catholic websites, magazines, newspapers few more that are free or cheap. and newsletters, that might mean we cover more Morning Session: Mobile Storytelling 1 — Your Mobile Journalism Dear CPA Members: stories involving the outreach of organizations like Toolkit We thank you heartily for your Convention Catholic Charities, Catholic Relief Services, the Cathy Dee of Our Sunday Visitor and Eric Sundrup of the Jesuit th statement of tribute on our 70 wedding an- Society for the Propagation of the Faith, the Catholic Post will cover how to report from the field and collaborate with others, using the tools you already have – cloud-based services on niversary. We were surprised and delighted Home Missions, the St. Vincent de Paul Society, and smartphones, iPads and tablets. During this session, members of when our dear friend Msgr. Owen Campion local homeless shelters, food pantries and soup read it to us and our family and friends at our CPA’s Social Media Committee will also make recommendations for kitchens. Father Larry Snyder, the president of free or low-cost apps and equipment and teach you how to use them. mass in October, and pleased to see it pub- Catholic Charities, spoke at the Catholic Press lished in the November Catholic Journalist. Bring your own devices, participation is key! We’ll be tweeting, blog- Association’s Eastern and Southern regional ging, Storify-ing, and Facebooking during the session. Our time working with the CPA was one of meeting in Alexandria, Va., this past fall, and Afternoon Session: Mobile Storytelling 2 — Using Video the highlights of our long and happy life to- encouraged Catholic journalists to show the faces of Building on Mobile Storytelling 1, you will use some of the tools already dis- gether. We are joyful that God guided us to the poor in their stories, and show how their lives cussed. Members of CPA’s Social Media Committee will teach how to shoot that service and pleased to know our time and have been changed. video like a pro from your mobile devices. You will have a chance to record in- work there is so much appreciated. We still If we in the Catholic press take up this work and terviews, sessions or other parts of CMC14. The session will also cover editing have very special places in our hearts and in do our job right and truly become a “press for the and sharing on YouTube. our prayers for the Association and its great poor,” we can bring Christ to them, and they, in turn, people – past, present and future. COMMUNICATIONS TRACK can bring Christ to our readers, and to us. Pope “You Have Your Strategic Plan Finished. What’s Next?” presented We ask God’s continued blessings in your es- Francis is not only providing great stories and by Sally Oberski of the Diocese of Toledo. sential work and we send you and your staffs photos for us to run — he is showing us the way. Building upon Helen Osman and Dominic Perri’s strategy sessions and families our best wishes for a successful from CMC13, Oberski will guide you through executing your commu- and happy years and careers in the Catholic nications office or department’s strategic plan. First comes mission, press. Mark Zimmermann, the editor of the Catholic Standard newspaper and website of the Archdiocese vision, strategy. Now you have to make sure that policy, structure, people and process all align so you can execute efficiently and effec- of Washington, serves as the Eastern region Jim and Ethel Doyle tively. representative for the Catholic Press Association. March 2014 The Catholic Journalist Page 5

“Revenue from Pilgrimages.” Held will explain the intricacies of successful pilgrimages as fundraisers and how Workshops to get started. Kevin Shanley will present two programs: What will you learn at CMC14? “Marketing for Religious Publications” and “Direct OK, so you may not have visited Mail Fundraising for Religious Publications.” At the www.allthingscmc.com yet. Don’t worry. Browse here first workshop, get 50 direct marketing ideas to help through the workshops scheduled for the 2014 acquire new readers, keep current readers, find new Catholic Media Conference in Charlotte, then go fundraising revenue and develop new digital and online to learn more and register. Hurry! The early- paywall products. In the second workshop, learn how bird discount ends April 30. to introduce direct mail fundraising to improve your The aim of every workshop and master camp is to profitability or to reduce your subsidy. provide hands-on training and information you can NASCAR Hall of Fame in Charlotte take back to your workplaces and actually use. Why DIGITAL MEDIA TRACK is it worth your time and money to attend? Look no Bob Bugle will present “Diocesan Publication further than the first-class presenters below: Websites and the New Evangelization.” Rev up at CMC 2014 Cathy Dee, social media editor for Our Sunday Continued from page 1 EDITORIAL TRACK Visitor, and members of the CPA’s social media Jesuit Father Matt Malone will speak on his work committee will present “Best Practices in Social possible virtual driving experience.” Not just arcade as the youngest editor-in-chief of the award-winning Media,” a topic requested by CPA members after the games, these simulators demonstrate just how much weekly magazine America, including how to bring 2013 conference. Learn the ins-and-outs of social media, skill it takes to send a stock car at full throttle around a together Catholics from all walks of life, and how to including tools, time management, division of labor, NASCAR speedway. cover controversial topics within the context of the choosing the right social media, and crafting a social media But even if you can’t tell a “bump and run” from a church’s mission. policy. “slingshot pass,” you’ll find the Hall of Fame still has North Carolinian Michelle Buckman will present a Social Media Stewardship Panel: Members of CPA’s lots of “high-octane” exhibits and “full-throttle” fun to writing workshop. Buckman is the author of six Social Media Committee will host this wide-ranging talk enjoy. Hope to see you there! novels including the award-winning “Rachel’s on how best to use your time and talent with social media to — Patricia L. Guilfoyle Contrition” and Christy Award finalist “Maggie engage with readers. Come Lately.” Kimberly Bender and SueAnn Howell from the The 2013 Egan Fellows, selected by Catholic Relief Catholic News Herald will go through how, when Learn more Services for an in-depth reporting trip to Rwanda and why to use the trendy microblogging tool n Read more about Howard “Humpy” Wheeler at last fall, will share what lessons they learned. Tumblr for reporting, particularly for live or www.thewheelerco.com/home.cfm. chronological storytelling with lots of photos and Chris Gunty of the Catholic Review in Baltimore n Check out the NASCAR Hall of Fame at video. will present “Be Not Afraid: Flexible Publishing in a www.nascarhall.com. A panel from the innovative web portal Patheos Changing Media Landscape.” Learn how the n Belmont Abbey College is co-sponsoring the Catholic Review uses its varied media to reach will discuss “How to Blog About Faith Without Losing Your Soul,” among other topics. welcome reception. Check them out at www.belmont audiences. abbeycollege.edu. Design consultant Ed Henninger will present two workshops on good newspaper design and editing, COMMUNICATIONS TRACK covering both basic and advanced levels. Norbertine Father Al McBride will speak on Bonus! “Apologetics and the news media, explaining the After the host city welcome reception Tuesday night pope and the church to a mass audience.” ADVERTISING/BUSINESS/CIRCULATION TRACK at the NASCAR Hall of Fame, enjoy an exclusive of the Diocese of Toledo will present Tari Calouette, senior advertising and circulation Sally Oberski CMC14 discount for dinner at Buffalo Wild Wings Café. “Twitter: A Case Study” — how she worked with manager of Our Sunday Visitor, will present two Buffalo Wild Wings Café is attached to the Hall of secular media on the recent story. workshops: “Best Practices for a Terrific Ad Fame, just steps away from the reception in the High Department” and “Best Practices for Terrific Print Anne-Marie Welsh of the Diocese of Erie will Octane Theater. Just tell your wait staff that you’re and Online Ad Design.” The first workshop will walk present “Thirty Things You Can Do Now To Save with the Catholic Press Association, and get 15 percent novice or struggling salespeople through best Time, Money, and Your Sanity Before Your New off your meal! practices. In the second workshop, Calouette will is Named.” explain how design makes or breaks an ad, no Annette Gonzales Taylor and Cynthia Bates from matter whether it’s in print or online. She will cover the Diocese of Dallas will talk on “Getting Your the critical ingredients for successful ad design so Bishop on Twitter, and Keeping Him There.” Leslie’s top tips you can plan and create ads that work for your customers. GENERAL TRACK for getting the most Jim Cosgrove, advertising manager for the Olympic athlete Rebecca Dussault will present her National Catholic Register, will present “Trends in new memoir, “Mass Start,” and sign copies. Dussault Digital Advertising.” How do you attract and keep is a passionate Catholic who helps others adopt a out of a convention consumers who are connected on multiple mobile healthy lifestyle that balances athletics and spiritual 1. Be early to every session. I was taught that “on devices as well as desktops? fulfillment. time is late for leaders!” Amy Kawula, advertising/marketing manager at Hosffman Ospino will speak on “Reaching U.S. The Compass in Green Bay, Wis., will present Latino Catholics.” 2. Celebrate with your staff. Whether your staff is big “Media Kit Design & Improvement.” Whether you Father Richard Ho Lung, founder of the or small, convention is a wonderful time to come to- need a new kit or an update, this workshop will give Missionaries of the Poor, will speak on gether to celebrate the past year’s achievements and you fresh ideas. communicating the joy of the Gospel through writing also inspire big dreams for the coming year. Belinda Lewis Held of UNITOURS Inc. will present and music. 3. Meet new people and capture their stories.

4. Take good notes. Whether by hand or electronically, To whom and where to send use a highlighter. If you choose to journal manually, bring a couple of highlighter pens. As you take notes re- news about CPA members garding action steps or anything else you want to Letters and member publications quickly access, make sure to highlight the copy for easy to the reference later on. EAST REGION: Editor 5. Spend time with people who are more successful Mark Zimmermann than you. Schedule a coffee, a meal or a brief 15-minute [email protected] conversation with leaders. Remember that “success leaves clues.” MIDWEST REGION Joe Towalski 6. Recap your notes and set your priorities while trav- [email protected] eling home. I know your mind will be full yet this is the best, most effective time to review your notes, set your WEST REGION priorities and simplify your immediate action steps. Rob DeFrancesco [email protected] 7. Take immediate action. Keep it fun, keep it simple Have something on your mind? and take massive action. SOUTH REGION The Journalist is the place to let others in our This article was adapted one previously published by profession share your views or ideas. Send your Malea Hargett [email protected] Leslie Zann of Leslie Zann Consulting Letter to the Editor to [email protected]. (www.lesliezann.com) Page 6 The Catholic Journalist March 2014

MIDWEST WEST

Compiled by Joe Towalski sponsoring its 2013 intern, Compiled by sistant Marie VanRemor- The Catholic Spirit Megan Walsh, to go on a Rob DeFrancesco tel,” Howard said, “and Midwest region representative trip with its archdiocesan The Catholic Sun also big thanks to Katie mission office to Nepal, West region representative Chrisman and Fr. Michael where a Maryknoll priest Papesh at the Diocese of IOWA from Cincinnati has been Pueblo.” • As the Winter ministering for almost 15 California years. Megan will be Texas/Colorado Olympics were winding With the its centennial writing stories about his down, Barb Arland-Fye, celebration in the Msgr. Stephen Berg, 62, work. editor of The Catholic rearview mirror, changes the diocesan administra- Messenger in Davenport, are afoot at The Southern tor of the Diocese of Fort returned home with some Worth, was named the MINNESOTA Cross, newspaper of the “metal” — sadly, not a Diocese of San Diego. fifth bishop of the Diocese Gold Medal — after break- • Jackie Daugherty, Namely, more color pages, of Pueblo. The diocese’s ing her leg while running publications administra- one or two Spanish-lan- previous bishop, Fernando on icy sidewalks on Valen- tive coordinator for the Cruces has chosen FAITH Colorado Isern, retired last summer. Catholic for its new bi- guage pages and a greater tine’s Day. She broke the Archdiocese of St. Paul pitch for advertising, ac- The Colorado Catholic tibia and fibula just above and Minneapolis’ Office of monthly magazine, Aqua Herald is creating a spe- Blog Viva. The first issue cording to its managing the ankle of her right leg. Communications, was re- editor, Father Chuck Fuld. cial commemorative edi- CatholicMom.com re- A surgeon subsequently cently named the Twin launched in February and tion of “Today’s Catholic” cently announced its new The paper is also installed metal hardware Cities Postal Customer will be mailed for free to in Pueblo to celebrate the “World View Wednesday” preparing the various in her leg to aid the heal- Council’s 2013 Industry every Catholic home. installation of its new feature. Inspired by diocesan offices to pay for ing. Member of the Year. bishop. The husband-and- founder Lisa Hendey’s their advertisements and Jackie has been actively • The Diocese of wife team who produced travel to Rwanda with announcements, starting • Phil Hart has joined involved in the mailing in- Portland in Maine the newspaper recently Catholic Relief Services with the new fiscal year, The Catholic Messenger as dustry for more than 20 launched a new diocesan had moved out of state, so last fall, these weekly arti- so as to share the cost of advertising representa- years. Her knowledge of website designed and Editor-in-Chief Bill cles will endeavor to pro- operating the newspaper. tive. Phil has more than U.S. Postal Service regula- hosted by FAITH Catholic. Howard and his team in vide readership with: 15 years of experience in tions has saved the publi- The new website — Circulation is up to about Colorado Springs volun- n A clear, concise up- print advertising sales cations that the portlanddiocese.net — was 33,000, Father Fuld said, teered to produce it for a date on a news item or and worked at the Quad- Communications Office launched in time for the and is anticipated to grow. share of the advertising issue in a particular part City Times for eight years serves tens of thousands of installation of Bishop They will publish a mar- revenue. of the world; as a display advertising dollars over the years. Robert Deeley. It riage supplement in “We’re doing this on top n A call to action offer- representative and front- integrates social media, March and just published of the regular two issues a ing ways that readers can line manager. content from Harvest their 2014 diocesan direc- month of the Herald, so share support or advocacy MICHIGAN Magazine and utilizes tory. huge props to the Herald for issues; and • FAITH Catholic, based CatholicEventFinder, a “It has to be one of the staff of Assistant Editor n A center for prayer for OHIO in Lansing, is helping two new online calendaring best, most attractive direc- Veronica Ambuul, Adver- particular issues or crises • The Catholic Tele- dioceses with new ven- tool for parishes and tories ever,” he said. tising Manager John unfolding around the graph in Cincinnati is tures. The Diocese of Las dioceses. Koenig and Editorial As- world. March 2014 The Catholic Journalist Page 7

Will you let me SOUTH Compiled by Patrick with Hispanic communities be your servant? Malea Hargett served a and to businesses through- Arkansas Catholic three-year out the diocese. The news- A freelancer’s offering Southern region representative term on the paper is also available at Archdiocese www.dioceseales.org. By Roxane B. Salonen of Cincin- Alabama nati Com- Mississippi This week I attended Brian Patrick, longtime munications Mississippi Catholic will the funeral of a man from news anchor of Cincinnati’s Committee be launching a new website our parish; a husband and ABC affiliate and a 40-year and has in conjunction with the father who’d been veteran of television and been in- new diocesan website snatched up tragically in March 21. The diocese con- radio, has joined “EWTN volved with Ministries, and several an automobile accident, tracted with Mad Genius, a New Nightly With Colleen Christ Renews His Parish Spanish–speaking laity leaving behind what local web development and Carroll Campbell” as exec- and Cursillo in the Diocese and clergy to assist in seemed a life unfinished. branding company, to cre- utive producer. Patrick will of Covington, Ky. translation and editing all Though my association ate the two sites. The Mis- also serve as interim an- local stories. For national with this man was more of Louisiana sissippi Catholic will chor for Campbell, who is stories, I rely on the a soul-passing, I knew him The Church Today in continue to be a biweekly currently on maternity Catholic News Service’s enough to know he or- Alexandria published its publication. leave. Spanish service.” dered his life with God Patrick is well-known to first eight-page, color edi- The diocese also was able Thanks to a grant from first and everything else viewers of the EWTN tion of La Iglesia Catolica to live stream the episcopal the Catholic Extension, the flowing from there. This Salonen Global Catholic Network de Hoy (The Catholic ordination of Bishop Spanish-language newspa- led many at his vigil to where he serves as modera- Church Today) in Spanish. Joseph R. Kopacz Feb. 6 per was resurrected after share how he was “always tor of the weekly television Past issues of the Spanish through the generous sup- “Personally, I years of attempting a quar- available,” and “took me in series, “Crossing the Goal,” version of the monthly port of C Spire Wireless, terly Spanish edition of the when I needed it.” seek stories which uses a sports show diocesan paper were only Mad Genius and the Church Today. “The Servant Song” led format to get men into spir- four pages and didn’t have Knights of Columbus. the service, and as we that touch the itual shape; and as host of color or ads. For the first “With the Catholic Ex- “Our Catholic school stu- sang, I felt a surge of grat- human heart the daily drive-time radio time, ads were sold for this tension grant, we were able dents and people from itude for people like him, program, “Son Rise Morn- issue, which generated to subscribe to the CNS Scranton (Pa.,) were able to and also to know a little of and meet ing Show” on the EWTN more income to use for Spanish service and print watch it live,” Mary Wood- what it means to be Global Catholic Radio Net- color printing and higher the paper, knowing we ward, director of the De- blessed with a life of servi- people where work, which engages quality paper. could at least come out partment of Evangelization tude. Catholics in a thoughtful “The Hispanic issue of the even,” she said. “Selling and Communications, said. As a freelance writer, I they’re at. discussion of their faith CT is a work in progress,” ads has allowed us not only The recording is avail- feel like I’ve been given and Church traditions. In said editor Jeannie Petrus. to come out even but has able at www.bishopkopacz this chance, too. It’s never I want to addition, Patrick has an- “Since I don’t speak Span- put us on the path to be- ordination.org. The Missis- an easy decision to leave present not chored a weekly business ish, I have to rely on the coming self-sufficient.” sippi Catholic produced a the comforts that come news program in Cincin- help of Laura Gaspar de The paper is hand-deliv- 72-page, full-color issue for with an office job, but just hard facts nati. Alba, director of Hispanic ered to Catholic churches the occasion. doing so has allowed me to serve my profession and but bring those in it in a way that would be otherwise impos- readers on a Welcome, sible. new members! There are as many rea- soul journey sons to choose this life as The following have those who have chosen it, that leaves joined the Catholic Press but lack of courage, faith them Association in the past or laziness can’t possibly month: make the top ten. This transformed.” isn’t a life for wimps. Tyler Orsburn, It can also be a seasonal where they’re at. I want to Staff Member ride, depending on life cir- present not just hard facts Catholic News Service cumstances. In recent but bring readers on a (USCCB), Washington, DC months, three of my CPA soul journey that leaves Thomas Reese, S.J., freelance friends have ac- them transformed. Staff Member cepted full-time jobs with My position as an inde- National Catholic Reporter, single companies, the pendent also means more Washington, DC pressure to bring in a sta- chances to nurture my ble income having overrid- own soul so that I can Michael Carlock, den the benefits of stand ready at the Staff Member independence. doorstep of a prospective The Florida Catholic, Orlando One commented by editor and say, “Will you Michael Jimenez, email to our freelancers’ let me be your servant?” Staff Member group that her new job has It creates unparalleled The Florida Catholic given her an even greater readiness and willingness Orlando appreciation for “the and a reciprocal relation- beauty of the freelance ship with tri-pronged ben- Mary Rose Denaro, lifestyle,” which she said eficiaries — writer, editor Staff Member had made her more aware and reader. The Florida Catholic of her “dependence on The first step is some- Orlando God, both to find work and times simply becoming use my talents.” visible. Thank you, CPA, Tammy Osborne, Staff Member The absence of a steady for giving freelancers that The Florida Catholic paycheck can certainly chance. Orlando prompt the opening of one- self to God, along with an Roxane B. Salonen Susan Chronowski, everyday urgency to dwell writes occasionally for the Staff Member at his feet and say, “Here I dioceses of Fargo and The Florida Catholic am Lord. I’ve come to do Bismarck, N.D., and Orlando your will.” regularly for her city’s daily newspaper, The Jessica Botelho It also begs focus and Staff Member self-knowledge. I must Forum, on topics of faith. Her blogs are posted at The Rhode Island Catholic, know who I am in order to Providence, RI offer myself fully. Peace Garden Mama and Personally, I seek sto- CatholicMom.com. Reach Matthew Kilmurry, ries that touch the human her by email at rbsalonen@ Staff Member heart and meet people cableone.net. USCCB, Washington, DC Diocesan and Church Organizations… Institutions… Associations… GET Catholic News Faster CNS Products and Services • News and Features • Spanish news service • Photos • Viewpoints • Graphics • Origins documentary service and • Columns originsonline.com • Cartoons • Multimedia Promotional • Faith Alive! • Advertising Supplement Kits • Kids’ Chronicle Advertising Kits CNS Multimedia Will Bring Your Website to Life

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