Apr 27, 2015 10:30 BST London welcomes new carrier as first VLM flight to takes to the skies

Belgian airline VLM launched its inaugural flight from London Luton Airport (LLA) today, on its new 12 weekly service to Waterford.

The flight marks the return of the popular route from LLA to South East , and has already proved hugely popular. VLM has seen significant demand in advance bookings exceeding expectations ahead of the summer tourist season.

Waterford is Ireland’s oldest city, dating back to 914 when it was founded by Viking traders. It is home to the world-famous Waterford Crystal, which has been made here since the 18th Century, and the beautiful landscape surrounding the historic city makes the area one of Ireland's most popular tourist destinations. VLM's new service will operate twice daily from Monday to Friday and a daily service will run at the weekend.

The route to Waterford is one of 14 new destinations from LLA that have already been confirmed for 2015. LLA is also seeing record passenger growth, with the latest figures from March showing an 18.6% increase in passengers compared with the same month last year.

To accommodate growing demand, LLA is investing over £100million to transform the Airport. The redevelopment will include a complete redesign of the terminal, improved transport links and further growth in the range of destinations on offer. The investment will also serve to increase capacity from 12 million to 18 million passengers per year by 2026.

Neil Thompson, Operations Director at LLA, commented: ‘We are delighted to welcome VLM to London Luton Airport and the return of this popular route to Waterford is great news for passengers. Adding new destinations and bringing in new airline partners is central to our £100m redevelopment project, which is set to transform the Airport over the coming years.’

Arthur White, CEO of VLM Airlines, said: “Our new Waterford-London Luton service provides the most convenient link between south east Ireland and the London region. With twice-daily services operating Monday to Friday, and a daily service at weekends, we are making Waterford highly accessible for London’s Irish community and leisure travellers drawn to this beautiful part of rural Ireland. Meanwhile, London Luton’s superb onward connections provide invaluable access for Irish businesses to international markets.”

Dan Mulhall, Ambassador of Ireland to Great Britain, said: “As a Waterfordman and a regular visitor to Ireland’s oldest city, I am delighted to learn of the resumption of flights from London Luton to Waterford Airport. I hope that this new service will encourage more and more people from Britain to sample the attractions of heritage-rich Waterford City and its hinterland – the scenic Copper Coast and Ireland’s Ancient East”

Pictured l to r : Co-pilot, Alix DeWeerdt - CCO, VLM Airlines, Neil Thompson - Operations Director, LLA, Pilot

London Luton Airport (LLA) is one of the UK’s largest airports and carried more than 16 million passengers in 2018, The airport employs over 9,400 staff and is a key economic driver for the region. easyJet, Wizz Air, , Thomas Cook Airlines, Tui, EL AL, Blue Air, TAROM, SunExpress, Iberia (Air Nostrum) and Vueling currently operate from the airport. The airport’s route network serves more than 140 destinations including services to Europe, Africa, and Asia.

The airport is operated and developed by a consortium of which the majority shareholder is AENA, the world’s largest airport operator, and AMP Capital, a specialist global investment manager. LLA has invested over £160million to transform the airport and increase capacity from 12 million to 18 million passengers per year by 2020. The redevelopment included a complete redesign of the terminal, bringing in new and exciting shops and restaurants and major upgrades to transport links, including better road access to the M1, new car parking facilities, a remodelled and coach interchange and improved rail links to Luton Airport Parkway station. In addition, plans for a new £200 million light rail system linking the airport with Luton Airport Parkway station have been announced and are anticipated to be completed by 2021. The project is being delivered by the airport owners, LLAL – a company owned by Luton Borough Council.