Developing Sport & Physical Activity in

The Sports Council for Wales is the national organisation responsible for developing and promoting sport and active lifestyles. It is the main adviser on sporting matters to the Welsh Assembly Government and is responsible for distributing funds from the National Lottery to .

The Council aims to be one of the main Subsequently, the Council’s main focus is to contributors to ‘Climbing Higher’, the Welsh increase the frequency of participation by Assembly Government’s strategy for sport persuading those who are currently and physical activity. It fully subscribes to sedentary to become more active and to the Assembly’s vision for a physically active encourage people, young and old, to and sporting nation, namely: develop a portfolio of activities through which to achieve healthy levels of activity. • Wales needs to be more physically active The themes of the Council’s work are: in order to be a healthier nation; • Active young people; • Wales needs healthy citizens to deliver long term prosperity; • Active communities; • Wales needs to maximise the synergy • Developing people; between sport, active recreation and the • Developing places; natural environment; • Developing performance and excellence. • Wales needs people to be more physically literate; In addition, the Council has committed to a shift from grants management to positioning • Wales needs more physically active itself as a development agency by becoming communities; an effective advocate for sport and physical • Wales needs systematic and sustainable activity, the marketing of healthy lifestyles success in the sports that matter most and intervention directed at the best use of to us. resources. In addition, the Council has committed to supporting people and organisations through training and the development of good practice.

This annual report is presented for the period from 1 April 2004 to 31 March 2005. The report incorporates a separate breakdown of lottery distribution for the same period, along with a summary of the way forward for the period 2005-2007.

SPORTS COUNCIL FOR WALES | ANNUAL REPORT 2004/5 Contents

Chair Annual Report 2004/5 Mr Philip Carling Chair’s Statement 03 Vice-Chair A New Vision 05 Miss Anne Ellis OBE Active Young People 08 Members A Partnership Approach 12 Mr David Davies Active Communities 14 Mr MBE Sportsmatch Cymru 20 Councillor Keith Evans Mrs Christine Gittoes Targeting the Hard to Reach 24 Mr Ieuan Lewis (until 31 March 2005) Black and Minority Ethnic Communities 26 Mr Philip Lloyd-Jones (until 31 March 2005) Mainsteaming The 28 Dr Sue Noake (sadly passed away on 10 September 2004) Success at the Highest Level 30 Mr Clive Thomas Coaching 34 Mr Huw Thomas World-Class Facilities 36 Ms Sue Williams The Welsh Institute of Sport 37 Dr Nicola Bolton Mr Bob Lowe Plas Menai National Watersports Centre 38 A Competitor Centred Approach 40 Co-opted Member Serving Our Customers 42 Mr D Robert Turner Corporate Plan Summary 2005-2007 43 Senior Management Team Physical Activity Spectrum 44 Chief Executive Dr Huw Jones Account Highlights 2004/5 Director of Corporate Development Mr Brian Goffee The Sports Council for Wales and 45 The Sports Council for Wales Trust Director, Performance & Excellence The Statement of the Auditor General 47 Mr Graham Davies for Wales to the Sports Council for Wales Director, Participation & Physical Activity Summary Consolidated Income and 48 Mrs Sara Butlin Expenditure Account for the Year Ended 31 March 2005 Head of Finance Summary Consolidated Balance Sheet 49 Mr Chris James as at 31 March 2005 Sports Council for Wales - Lottery 50 Head Office Distribution Account The Sports Council for Wales Sophia Gardens Auditors 53 CF11 9SW Summary Income And Expenditure 54 Account for the Year Ended 31 March 2005 Telephone: 0845 045 0904 Fax: 029 2030 0600 Summary Balance Sheet as at 55 E-mail: [email protected] 31 March 2005 Website: www.sports-council-wales.co.uk Summary Cash Flow Statement 56

PART ONE | ACCOUNTS AND CORPORATE PLAN Chair’s Statement

“The Assembly Government is totally committed to bringing sport and physical activity from the peripheral part of our administration to the centre stage. Our twin aims of developing mass participation and systematic success on the World stage will not be easily achieved. The upward journey will be rewarding, if sometimes arduous, but the summit is a healthier, happier and more successful Wales.”

These were the words of our Sports Minister a number of organisations with the Council Alun Pugh AM when he published ‘Climbing at the Welsh Institute of Sport including: the Higher’ the Welsh Assembly Government’s Federation of Disability ; Sports strategy for sport and physical activity at the Aid Cymru; Welsh Sports Association; Skills beginning of the year. This has been both Active Wales and the exciting and challenging for the Council and Council for Wales. has led to a reform agenda that will ensure There are also plans to locate the new Wales that we are in a position to play our part in Exercise Council, the Register of Exercise delivering the Minister’s strategy. Professionals and National Playing Fields One result has been the drafting of our Association alongside these bodies. This will ‘Framework for the Development of Sport’ help to ensure improved efficiency and which will be published later in the year. effectiveness of the sport sector as well as This will set out our response to the creating a ‘one-stop-shop’ for many of our Minister’s vision. In particular, it will partners. It also emphasises how much more re-position the Council as a we can achieve in effective partnerships with ‘development agency’ not simply as others, especially the voluntary sector. a ‘grant distributing body’. It is very pleasing to note the changes that There will be five main themes to our work: the Commonwealth Games Council for Wales Active Young People; Active Communities; has made in both governance and in the way Developing People; Developing Places; the team is being prepared for Melbourne Developing Performance and Excellence. The 2006. The new Board of Directors is to be Council’s sub-committee structure has been congratulated on moving forward so quickly modified and changes have been made to our in such a short time. We are, of course, management structure to reflect this supporting the new initiatives in every way new approach. possible and it is good to see the expertise of Council staff across the board being used in In order to improve communications and to an appropriate way. The new levels of reduce back-office costs, we have co-located

03 SPORTS COUNCIL FOR WALES | ANNUAL REPORT 2004/5 Chair’s Statement

cooperation are underlined by the choice of Excellence and increased participation in our Vice Chair, Anne Ellis, as Chef de Mission sport and physical activity remain the twin for the team. objectives of the Council. The latter has become a much broader challenge, but if we It would be remiss of me not to mention with are successful in achieving these objectives much gratitude the continuing role played by almost everything else will fall into place. volunteers in Welsh sport. Volunteers range Excellence develops from participation. Every from the Chair of the Commonwealth Games Olympic medallist starts somewhere; is Council for Wales to willing parents helping inspired by somebody. The only example of with mini rugby training on wet and windy the reverse that I can think of is perhaps the Sunday mornings. Volunteers run countless disappointing British Lions tour of New cricket nets and a myriad of competitions – Zealand where an exercise in excellence the list is endless across all sports and all might be said to have become one in parts of Wales. Their overall contribution is participation. immeasurable and one of the aims of our new Coaching Programme, developed as a major This has been a challenging year during which plank of ‘Climbing Higher’, will provide the Council has needed to adjust its stance in leadership initiatives to enable them to call a number of arenas. I must personally thank on support and expertise to develop further Council Members for their positive reaction to in their vital roles. this at all times and Huw Jones, his management team and all Council staff for Our major development programmes such as their enthusiastic and professional reaction to E´lite Cymru, Dragon Sport, Disability Sport the challenges. Alun Pugh has been rightly and Community Chest continue to thrive demanding and highly supportive and it has alongside the reform agenda. We also been a real pleasure to work with him as we contributed to the Assembly Government’s try to make sure that sport and physical unique Free Swimming initiative. During the activity make a real difference to health and year we made changes to the Sportsmatch well being in Wales. scheme to ensure that it better delivered at grass-roots level and these changes will be On a very sad note, I must pay tribute to further developed next year. Dr Sue Noake, one of our Council members, who died suddenly during the year. During the The drive for excellence, a major target relatively short time I knew her, Sue was an of ‘Climbing Higher’, will continue. The year extremely inspiring member of Council; will be remembered not only for the Athens clearly not only a highly regarded head Olympic and Paralympic Games, but also the teacher but an outstanding individual. Welsh Rugby team’s historic Grand Slam. Sport and education will miss her greatly. Wales’ contribution to the success of the British Paralympic team in Athens was breathtaking and Dame Tanni Grey-Thompson has become a sporting icon. Philip Carling Chair

PART ONE | ACCOUNTS AND CORPORATE PLAN 04 A New Vision

Much has been achieved during the year in developing the focus of the Council’s work in response to key themes from the Welsh Assembly Government’s new ‘Climbing Higher’ agenda.

The Council has welcomed the focus on Healthy Activity, Club Membership healthy and active lifestyles and and Extracurricular Sports Participation developing the role sport and recreation among Primary School Children 2000-2004 has to play in improving the health of the 80 nation. The Council is developing much stronger health links and themes, 60 particularly in its marketing and advocacy 40 activities and will continue to raise the 20 profile of the health benefits of sport, physical activity and active recreation 0 2000 2002 2004 across the organisation. Healthy Activity* With 49% of the population participating in Club Membership a recognised sport there is still a long way Extracurricular participation in sport to go and in order to ensure that sport Source: SCW Children’s Sports Participation Surveys contributes to a more healthy and active Healthy activity is defined as moderate intensity physical activity for one hour or more on five or more days in the Wales. As a result, the Sports Council for past week. *This data not collected before 2002. Wales is:

• encouraging participation in physical Healthy Activity, Club Membership and activity by changing the ways that people Extracurricular Sports Participation among think and act; Secondary School Children 1999-2004 80 • helping people to become more comfortable with physical activity and 60 raising their expectations about the 40 potential for achievement; 20 • encouraging individuals to participate in 0 physical activity for fun and health, as 1999 2001 2004 well as for sporting success; Healthy Activity* • enabling access to sport and physical Club Membership Extracurricular participation in sport activity for all through the provision of appropriate physical infrastructure and Source: SCW Young People’s Sports Participation Surveys Healthy activity is defined as moderate intensity physical human resources. activity for one hour or more on five or more days in the past week. *This data not collected before 2001.

05 SPORTS COUNCIL FOR WALES | ANNUAL REPORT 2004/5 A New Vision

The Council is fully committed to Sports Participation, Healthy Activity and Club Membership among Young People supporting ‘Health Challenge Wales’ – (15-24) 1998/99-2002/03 the Assembly’s national focus of efforts 100 to improve health and well-being.

80 The Council recognises that sport 60 and physical activity has a major 40 role to play in ‘Health Challenge 20 Wales’ and is calling upon people 0 and organisations working in 1998/99 2000/01 2002/03 sport and physical activity in Sports Participation Wales to work together for a Healthy Activity* healthier nation. Club Membership

Source: SCW Adult Sports Participation Surveys Healthy activity is defined as moderate intensity physical activity for thirty minutes or more on five or more days in the past week. *This data not collected before 2002/03

Sports Participation, Healthy Activity and Club Membership among adults 1998/99-2002/03 100 80 60 40 20 0 1998/99 2000/01 2002/03

Sports Participation Healthy Activity* Club Membership

Source: SCW Adult Sports Participation Surveys Healthy activity is defined as moderate intensity physical activity for thirty minutes or more on five or more days in the past week. *This data not collected before 2002/03

PART ONE | ACCOUNTS AND CORPORATE PLAN 06 CASE STUDY

Merthyr Tydfil PE & School Sport (PESS) – Cyfarthfa Development Centre A mentoring programme involving teachers of key stage two gymnastics and secondary specialist teachers has been established to raise standards of performance in PE Advisors from ESIS have worked with gymnastics, improve teacher confidence in Coordinators to promote the use of the the delivery of gymnastics and involve the Digital Movie Creator which Caedraw use of ICT in PE. Primary adopted to use within their gymnastics lessons for peer and self The secondary specialist or ‘mentor’ has assessment. The camera is used freely in worked alongside teachers to introduce lessons and is wired up to a lap top in the new units of work using the PESS corner of the room. Children, whilst gymnastics philosophy. Their target is to working on sequences, use the camera to raise standards in gymnastics and improve film their work, download the images onto the primary teacher’s confidence in the the laptop with instant feedback and thus delivery of gymnastics. evaluate and improve their own and others work. Pupils essential ‘key’ skills have improved with regards to using ICT and standards have improved in gymnastics which has been verified in a monitoring report from the ESIS Advisor.

North Wales Deaf Sport Initiative Due to the lack of sporting provision Parent Power for the deaf and hard of hearing community in North Wales, sub- If you think taking on the job of a sports regional deaf sport ‘fun days’ were set coach was too difficult, think again. up by Disability Sport Cymru Llangattock School in Development Officers. Crickhowell has introduced the idea of Supported by funding from the Sports ‘fun nights’ for potential volunteer Council for Wales, ‘fun days’ were coaches. At these nights, guests are established at Deeside Leisure Centre introduced to the full range of sports on in Flintshire and Maes Glas in Bangor. offer and shown exactly what is involved The ‘fun days’ were supported by in running a club. comprehensive training sessions for Through Dragon Sport, those who were coaches, clubs and volunteers. inspired trained alongside teachers, Following the ‘fun days’, 24 Deaf or Hard preparing them for the challenges of of Hearing people are now involved in the cultivating the talents of pupils. Ten North Wales Deaf Sport Initiative. There parents are now actively involved! are also eight volunteers involved in the From coaching to taking the register, scheme who are keen to stay involved and everyone’s help can make a difference. help the scheme to develop!

07 SPORTS COUNCIL FOR WALES | ANNUAL REPORT 2004/5 Active Young People

Dragon Sport Dragon Sport aims to increase extra-curricular participation and sports club membership amongst those aged 7-11. In addition, the scheme aims to increase the number of parents and volunteers available to help run sports activities.

Dragon Sport has now involved 1,265 schools in its activities across Wales. In addition over the last year:

• 95,257 young people took part in Dragon Sport; • 1,683 Dragon Sport school clubs were established; • 194 community clubs were established; • Over 860 teachers and 1,200 parents/volunteers were trained to deliver Dragon Sport programmes.

Disability Sport Cymru The Council’s partnership with the Dragon Sport has once again exceeded its Federation of Disability Sport Wales has targets in terms of the number of been extended and the work of the opportunities and beneficiaries. It has Federation continues to have a very become a very well established, successful positive impact in providing opportunities flagship programme for the Council. for people with disabilities to take part in However, the challenges are ongoing, sport and physical activity. In particular, including the introduction of new activities work on club provision has been such as golf, the ongoing development of consolidated with local development work the current activities so they are better now focusing on converting participatory able to retain interest of the children opportunities into active club membership participating as well as engaging new to promote club development and participants. Establishing links with clubs sustainability. and secondary schools, developing volunteers and continuing to develop ways of reaching those who are still non- participants are also ongoing challenges.

PART ONE | ACCOUNTS AND CORPORATE PLAN 08 Active Young People

Disability Sport Cymru has been building PE & School Sport on the excellent progress made to date The Welsh Assembly Government’s PE & with over 12,100 people taking part in School Sport (PESS) Action Plan for Wales activities this year. In addition: aims to improve physical education and • 38 sports clubs have been established; school sport provision through proactive • 227 new coaches and 151 new partnerships with local authorities. PESS volunteers have been recruited; is tackling one of the biggest issues affecting sports development at the • 2,847 people have become active sports moment. Despite the challenges, positive club members; reports from ESTYN have been received • 37 new competitions have been about the development centre work and created. very encouraging progress is being achieved through specialist projects. These include gymnastics, health related exercise, dance and ICT (Information and Communication Technology). Special Needs is one of the next priorities for development.

The Council works very closely with partners such as BAALPE, ESTYN, Welsh Local Government Association, Welsh Council for School Sports, Universities Council for the Education of Teachers and ACCAC. Schools benefit from being involved in a national programme with a high profile that has a clear direction in bringing about change.

• there are now 48 development centres operational and coordinators are employed in each local authority; • 19 regional and national training sessions have been arranged for managers and co-ordinators.

09 SPORTS COUNCIL FOR WALES | ANNUAL REPORT 2004/5 PART ONE | ACCOUNTS AND CORPORATE PLAN 10 CASE STUDY

Physical Activity Network Wales As part of its advocacy work, the Council has become a partner in the Physical Activity Network for Wales, facilitated by the Wales Centre for Health. This network brings together agencies with an interest in physical activity from across the country. At a local level, through Health, Social Care and Wellbeing Strategies and Community Plans, local agencies work together to identify the needs of individual communities.

National Union of Students Public Health Association (NUS) Cymru – ‘Turning National In common with many other organisations, Strategies into Local Action’ the National Union of Students recognised In partnership with PHA Cymru and the that a large number of its members were Welsh Assembly Government, the Council leading unhealthy lifestyles and not was a partner in a major conference undertaking the recommended levels of investigating the links between health and physical activity. physical activity. Targeting a diverse range In partnership with the Council, of people which included health and sports NUS arranged a development professionals, the conference campaign of was a landmark event in the promotion of advertising, the Council’s sport and physical agenda to promotion and a new audience. advocacy to both raise awareness of the benefits of sport and physical activity and also encourage academic departments to acknowledge the importance of balancing studies and healthy lifestyles. A pilot campaign was run in five Colleges and Universities across Wales, which was completed in March 2005, and a wider campaign is planned for later in 2005.

11 SPORTS COUNCIL FOR WALES | ANNUAL REPORT 2004/5 A Partnership Approach

Delivering higher levels of participation and achieving success in sport as envisaged in ‘Climbing Higher’ will need the involvement of a wide range of stakeholders.

Partnership working is fundamental to the goal of increasing participation in physical activity and sport. As a national agency, the Council relies on partners at both a national and local level to effect change.

Over the last 12 months, innovative partnerships with health organisations have been pursued as well as continuing work with traditional partners such as WALSC, Welsh Sports Association, Welsh Council for Voluntary Action, Urdd Gobaith Cymru, Boys and Girls Clubs of Wales, PHA Cymru and the Wales Funders Forum. The Council has input into the work of the ‘Children’s Food and Fitness Task Force’ and is a partner in the Physical Activity Network for Wales, led by the Wales Centre for Health.

New marketing partnerships have also been formed with organisations such as Cancer Research UK, National Union of Students, British Osteoporosis Society, British Heart Foundation, Diabetes UK, Cystic Fibrosis UK and the Conservation Trust for Volunteers.

PART ONE | ACCOUNTS AND CORPORATE PLAN 12 CASE STUDY

Wanted: Female Lifeguards! Women-only swimming sessions in the Welsh Capital are so popular that more female lifeguards are now being recruited. The sessions were introduced in 2001 by the Barefoot Health Workers’ Project and the Triangle Project to cater for women from ethnic minority backgrounds, but are proving popular with the whole community.

The Sports Council for Wales has stepped in with the necessary funding to train up new lifeguards and provide blinds to guarantee the privacy of female swimmers.

There are now plans to extend the programme into other areas of the city.

Ebbw Vale Rhyl Cycling Club Comprehensive School Rhyl Cycling Club is an extremely proactive Ebbw Vale Comprehensive cycling club in North Wales. Recently the was awarded £1,000 in club received £750 from Community Chest March 2005 from the to purchase bicycles and to send their ‘Girls First’ initiative. The coaches on courses to improve their skills. school was keen to look The club is hoping that the grant will at new and traditional encourage broader participation in cycling, ways of encouraging more by attracting more female and junior girls into sport and spent members into the sport. the money on introducing new netball and rock climbing schemes for girls of varying age groups.

13 SPORTS COUNCIL FOR WALES | ANNUAL REPORT 2004/5 Active Communities

Surveys of sports participation show success in increasing participation among children and young people, but this has not been matched by improvements in adult participation. Over the long term, participation among adults remains at around 50% of the adult population and the latest survey indicates a decline in participation in sport.

Sport and physical activity need to be re- early as possible, it will have huge benefits branded and packaged differently to for their future health and well-being. appeal to more people. For those in disadvantaged areas this task is more Social Inclusion challenging. Priorities include: Many areas of Wales are characterised by • Targeting young people; large pockets of social and economic deprivation. These are predominantly in • Reducing the number of sedentary adults the coalfield areas of South and North East (currently around 44% of adults in Wales); Wales and in areas where traditional • Increasing frequency of participation; industries, eg steel, coal and slate have disappeared. • Targeting low participation areas and sedentary communities. The Council has traditionally been seen as a funding body. Through the work of individual grant schemes; in particular the Social Inclusion Forum, money has been Free Swimming directed at the areas of greatest need. The Welsh Assembly However, whilst the development of Government’s successful projects and facilities has been welcomed, ‘Free Swim’ scheme for to make the advances in participation children and young people levels detailed in ‘Climbing Higher’, more is a long-term, innovative innovative approaches to using funding approach to encourage need to be developed. healthier lifestyles in Over the past year, a review of the funding Wales. schemes detailed overleaf has resulted in Wales is the first nation increased innovation in delivery and in Europe to have a flexibility in application, to ensure partners national scheme like and applicants view the Council as a more ‘Free Swim’ and this scheme is ‘development-led’ rather than a ‘funding’ proving particularly beneficial in agency. disadvantaged areas. If the country is successful in its aim of getting children into the habit of taking regular exercise as

PART ONE | ACCOUNTS AND CORPORATE PLAN 14 Active Communities

Community Chest • 1,395 awards were made in 2004/5 benefitting 12,492 females and 14,942 Community Chest is a lottery funded grants male participants; scheme that devolves decision making for grants below £750 to a local level, so that • 3,335 coaches were supported through funding is targeted at the areas of greatest the scheme. need. It is specifically designed to help As Community Chest is such a successful develop sport at grass roots level, vehicle for reaching local groups, the particularly for young people, women and scheme will be re-launched in 2005. New girls and disadvantaged groups. guidelines will be produced and the A Community Chest committee has been existing committee structure updated to established in each of the 22 local ensure panels represent a wider audience. authorities in Wales and each committee is The Council believes that these changes made up of local people with knowledge of will even further increase levels of physical sport in the area. activity at a local level.

Community Chest has exceeded all of its Minor Grants targets in 2004/5 and it continues to be a ‘model’ grant scheme and an important Minor Grants provides funding for projects development tool for the Council. Since its that create new, additional or improved inception, there have been over 8,000 opportunities to play sport. The scheme is offers made totalling over £5,308,628. This used widely by the Council to encourage has benefitted 80 different sports. individuals, families and communities to become more active.

15 SPORTS COUNCIL FOR WALES | ANNUAL REPORT 2004/5 PART ONE | ACCOUNTS AND CORPORATE PLAN 16 Active Communities

• to date, 130 awards have been made encourage schools to offer more totalling £644,334; opportunities to appeal to girls, this approach should be mainstreamed into a • the number of projects involving proposed secondary school programme. increasing opportunities for women and girls has been significant with 1,143 females benefitting from funding; Leisure Centre Challenge The Leisure Centre Challenge was designed • there has also been a considerable to encourage leisure centre managers to increase in the number of coaches and provide new opportunities for women and leaders being supported with 124 coaches girls to participate in organised activities. and volunteers benefitting from training. • 99 leisure centres have applied for Girls First funding during the year to develop new activities for women and girls. Aiming to increase girls’ participation in secondary schools, ‘Girls First’ supports new The scheme was closed in December 2004 and innovative sporting projects for girls. after consultation with local authorities and leisure centre managers so that Over the past year the quality of the existing money could be redirected into applications has improved considerably, new and innovative development projects with better club and community links to support women and girls sport. and with some notable increases in Cardiff and Flintshire where a co- ordinated approach by the sports Capital development teams ensured that The lottery funded Capital scheme is used all the schools participated. to improve the facility base at both a local and national level. Supporting and • 144 schools applied for underpinning development work, capital funding to develop new funding is used strategically to support the activities for 16,000 girls development of sport and physical activity to engage in different primarily in Communities First areas, sporting activities in the targeting areas of greatest need. The school environment. fundamental principles underpinning the A full review of the distribution of money for capital projects future direction of at a local level have been to ensure: ‘Girls First’ took place in 2004/5, which concluded that after four years of funding to

17 SPORTS COUNCIL FOR WALES | ANNUAL REPORT 2004/5 • lasting and maximum sport and disappointment, particularly given that the community development benefit; need for investment has not diminished. Help is much needed to support club • value for money; facilities and to arrest the decline in • benefits for the areas and projects existing stock of local authority community identified as having the greatest leisure facilities. recreational, sporting and financial need.

Over the last year, the Capital scheme has supported 20 awards and a full list of projects supported can be found in section 2 of the report.

Whilst good projects continue to be completed, the availability of funding has declined. This has been a great

Local Level Achievements and Targets

Initiative 2000/1 2001/2 2002/3 2003/4 2004/5 Dragon Sport PI’s: Number of schemes in (120) 229 (350) 593 (600) 773 (440) 1940 (440) 3192 primary schools – number of clubs established

Disability Sport PI’s: No. of clubs catering for (22) 35 (30) 37 (30) 33 (44) 49 (140) 192 People with Disabilities (new clubs p.a.)

No. of Community Chest schemes supported n/a (1200) (1200) (1200) (1200) 1457 1538 1615 1395

Women and Girls: n/a n/a n/a (180) 126 (180) 83 No. of Leisure Centre Challenge Schemes (p.a.) (22) 26 (22) 11 No. of Plans Supported (p.a.)

PE and School Sport: No. of Development n/a n/a n/a (30) 30 (66) 48 Centres

Number of Girls First School Awards (p.a.) n/a (110) (180) (190) (200) 132 144 178 173

Key: PI = Performance Indicator ( ) = Targets

PART ONE | ACCOUNTS AND CORPORATE PLAN 18 CASE STUDY

Wrexham County Borough Council / Kelloggs Wrexham County Borough Council identified that there was a need for more Welsh Golfing Union / volunteers within the borough’s clubs and sports organisations. In order to address Towergate Leisure this problem the Council developed a The Welsh Golfing Union forged a Voluntary Coaches Programme. partnership with Towergate Leisure Ltd which funded three Tri Golf development Kelloggs, a local employer, was projects aimed at attracting girls into approached to help fund the programme the sport. and agreed to invest £8,750 which was then doubled by Sportsmatch Cymru. The projects have been created through a partnership between local golf facilities, The objective of the programme is to local secondary schools, primary schools encourage young volunteers to become and local authorities. Each project is led involved in sports coaching and provide by a coordinator and links schools to a appropriate training and support to do local golf club. this effectively. Introductory Tri Golf sessions are initially The key outcome of the programme is to delivered within the school environment produce a group of volunteers who are and lead on to extra curricular activity at competent and confident at the golf club. Children are led through a planning/delivering sports sessions to structured learning programme to monitor children. The Council identified that the the progress of each cost of courses often poses a barrier to participant and individuals and limits the number of encourage ongoing coaches who will progress up the participation. coaching ladder. The funding available to pay for coach education courses enables Children who show more young people to take up this interest are provided opportunity and to gain relevant with information as to qualifications and work at a variety of how they can access levels of sports performance. further coaching at little or no cost at local golf facilities. The programme is being delivered in partnership with Dragon Sport and links Teachers and parents are encouraged to into the Duke of Awards take up leadership qualifications and scheme. The Council also aims to develop promote the sport as much as possible. a working partnership with the youth offending team.

19 SPORTS COUNCIL FOR WALES | ANNUAL REPORT 2004/5 Sportsmatch Cymru

Sportsmatch Cymru provides a vital link between the commercial sector and the development of grass roots sport. The scheme offers sports clubs and governing bodies support with projects that increase grass roots sports participation, by matching ‘£ for £’ investment by the private sector.

During the past year, rules have been • A training and awareness programme was reviewed to ensure that the scheme undertaken in ‘low application’ areas. contributes to the targets detailed in One particular success as a result of this ‘Climbing Higher’. As a result, Sportsmatch training was a 300% increase in Cymru has now become more applications from Torfaen, a county ‘development-led’ with emphasis being traditionally near the bottom of the placed on those applications with a strong ‘distribution’ league. development bias and projects that use innovative methods of encouraging more young people to participate in sport.

• During 2004/5, a total of 137 projects were supported with 25 individual sports being allocated £394,384 of the Sportsmatch Cymru budget. Football (26 awards £79,331), rugby (20 awards £46,850) and athletics (8 awards £38,700) were the sports receiving the highest number of awards. £353,585 was paid in grants against the 2004/5 budget and £40,799 was committed against the 2005/6 budget;

PART ONE | ACCOUNTS AND CORPORATE PLAN 20 Sportsmatch Cymru

Sportsmatch Cymru Distribution By County 2004/5

Local Authority Number of Awards Value of awards

Anglesey 6 £7,000

Blaenau Gwent 2 £1,450

Bridgend 4 £10,100

Caerphilly 3 £3,035

Cardiff 9 £17,995

Carmarthenshire 8 £8,050

Ceredigion 2 £1,500

Conwy 3 £1,600

Denbighshire 2 £5,000

Gwynedd 1 £500

Merthyr Tydfil 7 £3,800

Neath Port Talbot 4 £2,100

Newport 3 £6,000

Pembrokeshire 15 £24,657

Powys 7 £34,750

Rhondda Cynon Taff 5 £23,700

Swansea 5 £10,320

Torfaen 3 £6,500

Vale of Glamorgan 4 £4,500

Wrexham 4 £12,000

Regional 3 £9,200

Wales-wide 37 £200,627

TOTAL 137 £394,384

21 SPORTS COUNCIL FOR WALES | ANNUAL REPORT 2004/5 PART ONE | ACCOUNTS AND CORPORATE PLAN 22 CASE STUDY

‘On the Move’ ‘On the Move’ is a Caerphilly County basis from the local community; many of Borough Council project in the Upper these were physically inactive and would not Rhymney Valley, which provides health have joined traditional activities at the local related exercise programmes for 11-18 year leisure centre in New . old females in six designated facilities. This The girls also receive informal advice on area has high levels of social and economic healthy living which includes dietary support deprivation and is a Communities First area. and information on smoking cessation. The The project delivers ‘doorstep’ opportunities physical activity sessions are based around to local girls through Healthy Living Centres low impact aerobics and pop dancing. The and community facilities. ‘On the Move’ has longer term aim is for these girls to become attracted over 60 participants on a regular ‘physically active’.

Fit Together ‘Climbing Higher’ identifies the workplace as a major area of development where individuals, both young and old, can be encouraged to take part in physical activity. Welsh Hockey Union (WHU) In 2004, the Council launched ‘Fit Together’, an informal walking and jogging The WHU’s Local Development Officer initiative for women in the workplace. Programme has been established in 10 local Working with six partners (five Local authority areas; Cardiff, Carmarthenshire, Authorities & ) initially, Caerphilly, RCT, , Vale of early feedback suggests that the pilot Glamorgan, Powys, Merthyr, Flintshire and projects are proving very successful and the Wrexham. Officers are employed in initiative is likely to be extended further. partnership with the local authority to deliver a women and girls programme. Supermarket chain Tesco has also endorsed the initiative which is running in their To date, the scheme has successfully stores across Wales. increased the WHU’s membership by 1,265 since 2002 when the programme started. During 2004/5, the programme focused on U11, U13 and U15 structures, and has led to the establishment of fun centres and regional leagues in all the targeted age groups. This has resulted in an increase of junior and senior female clubs.

23 SPORTS COUNCIL FOR WALES | ANNUAL REPORT 2004/5 Targeting the Hard to Reach

Women and Girls in Sport The Sports Council for Wales has made a major commitment to support the development of women and girls sport. Developing equal opportunities for women and girls remains a key priority in all areas of the Council’s work. In the last year, the Council has supported some innovative plans through local authorities and in partnership with governing bodies.

People with Disabilities The Council has also worked with other Sports Councils, UK Sport and equality The partnership with the Federation for groups to develop generic equality Disability Sport Wales has been extended standards for National Governing Bodies and the work of the Federation continues which will contribute to their modernisation to have a very positive impact in providing programmes. An ‘Equality Standards opportunities for people with disabilities to Framework for Sport’ has been developed, take part in sport and physical activity. In and endorsed by all home country sports particular, work on club provision has been councils, the Central Council for Physical consolidated with local development now Recreation and equality partners. It was focusing on encouraging active club launched in November 2004. membership. Targets have been exceeded with over 12,000 people taking part in activities and almost 3,000 becoming active club members.

PART ONE | ACCOUNTS AND CORPORATE PLAN 24 CASE STUDY

Supporting Cricket in Cardiff • establishing club youth sections; The Asian minority communities in Cardiff • generating qualified coaches from their have been active in senior cricket for own ranks; many years, with several minority based • provision of equipment for youth midweek league clubs and two well section use. established weekend league clubs. Cricket is possibly the most popular sport in these The Cardiff & Vale Cricket Coaches communities reflecting its pre-eminence in Association and the Grangetown and their countries of ethnic origin. Butetown Healthy Living Programme have jointly been involved with Welsh Asians These communities are now proactive in Cricket Club in the provision of a local the development of their own youth grassroots coaching programme during players. The two senior league minority spring 2005. Both clubs have now entered clubs - Welsh Asians and Cardiff Gymkhana the Cardiff & Vale youth league with one - have both been successful in community side each, and it is hoped to see the chest grants aimed at achieving the number of youth players involved grow following:- steadily over the years.

25 SPORTS COUNCIL FOR WALES | ANNUAL REPORT 2004/5 Black and Minority Ethnic Communities

The Sports Council for Wales believes that providing equal opportunities for ethnic minorities is an integral part of its social inclusion agenda. The Council encourages partner organisations to embody equal opportunity principles via its policies and funding scheme requirements.

The Council has developed a ‘Race Equality Over the last year, the Council has worked Scheme’ to ensure that the needs of with a number of partners such as the individual communities are taken account Commission for Racial Equality and Race of in day-to-day business. In addition, Equality Councils to ensure that ethnic regular monitoring of ethnic minorities minorities have access to sporting participation in funded schemes is opportunities. undertaken to ensure that facilities and funding are accessible to all.

Received Funded

Funding applications from minority groups 4 4

Received Appointed

Job applications from ethnic minorities 7 1

PART ONE | ACCOUNTS AND CORPORATE PLAN 26 CASE STUDY

Welsh Sports Association Early in 2004, funding was made available to the Welsh Sports Association, in partnership with the Welsh Language Board, to appoint a Welsh Language Development Officer.

The role of this officer is to support Governing Bodies and clubs in ‘mainstreaming’ the Welsh language and help deliver the targets in ‘Climbing Higher’ and ‘Iaith Pawb’.

27 SPORTS COUNCIL FOR WALES | ANNUAL REPORT 2004/5 Mainstreaming The Welsh Language

A Bilingual Wales In 2003, a ‘Mainstreaming’ strategy was published detailing how the Council plans to promote the wider use of the Welsh language through sport and physical activity. The aim of the document was to support the principles outlined in the Assembly’s ‘Iaith Pawb’ strategy which include:

• increasing the number of opportunities for people to participate in sport through the medium of Welsh;

• increase the number of Welsh speaking coaches;

• complementing and not replacing the bilingual principles and processes already published in the Council’s Welsh Language Scheme;

• encouraging greater use of the language by partners;

• ‘part-funding’ a Welsh Language Development Officer position with the Welsh Sports Association.

The Council is fully committed to the development of the Welsh language and has adopted the principle that, in the conduct of public business in Wales, it will treat the English and Welsh languages on a basis of equality.

PART ONE | ACCOUNTS AND CORPORATE PLAN 28 CASE STUDY

David Davies David Davies is one of Britain's most outstanding swimmers and one of the brightest medal prospects for the future. David started swimming at his local swimming club in Barry, South Wales when he was 7 years of age and a year later he joined his current club, The City of Cardiff.

David has received lottery funding from Élite Cymru and the UK Sport World Class Performance Programme.

The highlight of David's career so far is the moment he was presented with the Olympic bronze medal for the 1500m Freestyle in Athens. He came third behind Australia's Grant Hackett and America's Larsen Jensen. David had the race of his life setting a new European Record & personal best of 14.45.95mins, making him the second only British medal winner in the pool at the Games.

Claire Williams At the 2003 International Blind Sports Association World Championships, Claire launched her career by winning gold as well as setting a new world record in the hammer and a new European record in the discus.

The 17-year-old from Carmarthen – who was the youngest athlete in GB’s Paralympic squad – finished fifth in the F13 discus final at the Athens Paralympics. The sixth form student threw 35.26m in the third round, a personal best by over a metre. She threw a consistent series sending each attempt beyond 31 metres.

Claire’s performance in Athens catapulted her to the top of her sport and won her a place on the Welsh World Class Performance Plan.

29 SPORTS COUNCIL FOR WALES | ANNUAL REPORT 2004/5 Success at the Highest Level

In ‘Climbing Higher’, Alun Pugh AM, Minister for Culture, Welsh Language and Sport states that success for Wales on a world stage is a focus for national pride. Successful performers become positive role models for young people and stimulate their interest in sport and physical activity.

The Sports Council for Wales promotes • to improve the standards of individuals excellence through supporting the effective and teams competing at international organisation of sport at all levels. It also level. aims to identify, nurture and develop The traditional sports development talented individuals and teams through pyramid illustrates that success in focused partnerships. The Council has competition is clearly linked to a strong three main aims in supporting the participation base. Only by providing performance and excellence agenda in suitable opportunities for participation at ‘Climbing Higher’: the base of the pyramid can Wales ensure • to maintain and widen the performance that it has individuals performing to a high base; enough standard to bring home medals.

• to maintain and improve opportunities, structures and standards throughout the performance and excellence pyramid;

PART ONE | ACCOUNTS AND CORPORATE PLAN 30 Success at the Highest Level

National Development Targets & Outputs

PIs 2002/3 2003/4 2004/5 No. of NGB staff supported 75 (75) 77 (75) 92 (excluding Coach Cymru Coaches)

No. of Coach Cymru Coaches supported 35 (35) 44 (35) 36 (Full Time)

No. of NGB’s supported 58 (58) 55 (58) 57

Coach Education events through NGB’s n/a n/a 5,500 (No. of coaches attending)

Coach Education events through SCW n/a (150) n/a (155) 163 (No. of generic courses)

NGB’s achieving self-sufficiency in core programmes 88 (90) 91 (90) 90 (competitive sports only) (%age)

No. of Élite Cymru athletes supported 167 (160) 167 (160) 163

Élite Cymru athletes showing performance n/a (65) 88 (68) 80 improvement (%age)

No. of Élite Cymru athletes receiving 99 (90) 99 (90) 116 Sports Science support

WIS: No. hours use by NGB’s 20,095 19,492 (20,000) 20,001 Net running cost (£000s) 170 158 (170) 129 Income/Exp. Ratio (inc. marketing) 0.90 0.91 (0.92) 0.94

Plas Menai: Total Student Days 20,665 20,230 (20,000) 20,148 No. NGB coaching awards 3,221 3094 (2,200) 3,200 Net running cost (£000s) 146 138 (-10) -3 Income/Exp. Ratio (inc. marketing) 0.82 0.85 (1.01) 1.0

Key: ( ) = Targets/Budgets n/a = not available NGB = National Governing Body

31 SPORTS COUNCIL FOR WALES | ANNUAL REPORT 2004/5 Producing Results The Modern Sport Programme During 2004/5, Wales continued to Those Governing Bodies which consistently demonstrate that it is able to ‘punch above deliver opportunities and success have its weight’ in international competition. sound governance and good management. The Council continued its support of Welsh The Council has worked closely with the athletes to ensure maximum representation Welsh Sports Association and other partners in the British teams for the Olympic and (in particular Sport Scotland and UK Sport) Paralympic Games. to develop a programme which helps governing bodies assess and modernise At the 2004 in Athens, their governance systems and procedures. 17 Welsh athletes represented Team GB, This programme enables Governing Bodies representing 6.3% of the total athlete to take practical measures to ensure that team. David Davies (previous Élite Cymru they become a ‘modern sport’ and develop recipient) won a bronze medal in the a robust, representative, accountable and 1500m freestyle swimming event. In inclusive organisation able to demonstrate addition, 3 Welsh coaches represented leadership and good governance. Team GB, Zhou Zhunling (), Chris Jones (triathlon) and Steve Perks Fifteen sports have been given the (athletics). opportunity to be part of the first modern sport programme. Selection was based on At the 2004 Paralympics, 24 Welsh athletes annual turnover, number of paid staff, were selected to compete for Britain, membership, grants as a percentage of representing 14% of the GB team. Welsh turnover and the number of member clubs. athletes also competed in three more The sports selected were: sports than in Sydney 2000 which included equestrian, sailing, athletics, swimming, table tennis, judo, wheelchair basketball, Athletics Badminton Cycling wheelchair rugby, powerlifting and cycling. Welsh competitors brought home 27 medals Canoeing Cricket Football – 12 gold, 6 silver and 9 bronze representing 29% of the overall British Golf Gymnastics Hockey medal haul.

Netball Rugby Union Sailing

Squash Swimming Tennis

PART ONE | ACCOUNTS AND CORPORATE PLAN 32 CASE STUDY

Billy Pye Some say there’s something in the water at the Wales National Pool, Swansea. Five swimmers who train there – four of whom are Welsh – all won medals at the Paralympic Games this summer.

The recipe for success, however, can be found poolside.

Billy Pye was appointed by British Swimming as High Performance Coach 18 months ago. He was one of only two coaches to send five swimmers to the GB Paralympic team. Between them, they Centre to be one of the best in Britain. amassed 11 medals. Pye made the jump from coalface to poolside when the mines closed in 1986. In that time, the former miner has built up He started to coach at his local club and the Disability Swimming High Performance then took up a full time post at Swim Squad, before relocating to the Wales National Pool, Swansea.

Zhou Junling Appointed by the Sports Council for Wales As a former player and coach of China’s and the Welsh Badminton Union as National Jiangsu province, Zhou brings international Technical Coach, Zhou Junling works experience to the Welsh role. He has closely with the national team including cultivated the talents of two former world British no.1 singles players Kelly Morgan champions as well as former world no.1 and Richard Vaughan and ladies doubles Sun Jun who knocked Vaughan out of the pairing Felicity Gallup and Jo Muggeridge. Sydney Olympics at the last 16 stage.

His coaching portfolio also boasts China’s ladies doubles pairing who clinched gold in Sydney and Yevett Yun Luo – the current English lady’s singles coach. He has also worked as assistant coach to the China Youth Badminton Team and as Poland’s national coach.

Zhou was selected too as Olympic singles coach. His main area was to work with Richard Vaughan, Kelly Morgan and Tracy Hallam (England). All players reached the last 16 with Tracey beating , European Champion and the first non-Asian to beat her for many seasons. The team achieved a silver medal in the mixed doubles.

33 SPORTS COUNCIL FOR WALES | ANNUAL REPORT 2004/5 Coaching

The implementation of the ‘Coaching Plan for Wales’ will be a key element in the development of sport in Wales. With the additional support received from the Welsh Assembly Government, there is now the potential for a significant increase in the number of coaches recruited and trained in Wales.

The Sports Council for Wales works closely with National Governing Bodies, SportsCoach UK, and Institutes of Higher and Further Education to provide a wide range of training opportunities for coaches. Through Coach Cymru, the Council continues to develop coaches to meet the needs of sport at a regional and national level. In 2004/5, awards were made directly to 13 governing bodies of sport and a full list of coaches supported is included in part 2 of the report. Funding is provided for the training, support and employment of the coaches with a view to providing quality coaching for national squads.

PART ONE | ACCOUNTS AND CORPORATE PLAN 34 CASE STUDY

Newport Swimming Pool In March 2004, Newport City Council was awarded a grant of £1.5m towards the development of a regional 25m competition pool in the Spytty Park Sports Complex.

The construction of the facility is due to be completed in October 2005. As well as replacing Maindee Swimming Pool and becoming the new home to the City of Newport Swimming and Water Polo Club, this facility will meet the Welsh Amateur Swimming Association’s élite development requirements.

35 SPORTS COUNCIL FOR WALES | ANNUAL REPORT 2004/5 World-Class Facilities

Lottery funding has ensured that Welsh competitors now have access to a network of world-class training and competition facilities which enable them to develop their skills in Wales rather than having to travel further afield.

Since 1992, the National Lottery has Commonwealth Games funded many new sports facilities of Council for Wales national significance in Wales. These include flagship facilities such as the Early in 2005, a group of National National Indoor Athletic Centre, Wales Governing Bodies participating in National Veledrome, Wales National Pool Melbourne 2006 called for a radical change Swansea, Cwmbran Stadium and the in the Commonwealth Games Council for Cricket Centre of Excellence. Wales. The bodies called for the findings of the research report commissioned after During the year, a number of major new Manchester 2002 to be implemented, and projects were completed such as the for the Council to become more Llandarcy Academy of Sport and the North professional and focused on the needs of Wales Regional Athletics Centre in Deeside. its member sports and their competitors. Work also began on a new 25m training and As a result of their action, significant competition pool in Newport. These changes to the structure of the Council facilities will ensure that Wales continues have been implemented with a new interim to develop regional and national facilities Board and management team put in place that rival those in much larger countries. to deliver Team Wales to Melbourne 2006.

At the time of going to press, an The Sports Council for Wales fully endorsed announcement was imminent on the actions of the Governing Bodies and the host city for the 2012 has supported the new interim Board Olympic and Paralympic through finance and staffing. Games, The Sports Council for Wales fully supports the 2012 bid and believes that a successful outcome would bring many benefits to Wales, including a greater profile for sport and physical activity that may result in increased participation levels. The Council would fully support facilities in Wales being used for preparation, holding camps and competition venues for the Games should London’s bid be successful.

PART ONE | ACCOUNTS AND CORPORATE PLAN 36 The Welsh Institute of Sport

“We are delighted that we were able to come to Wales and to take advantage of the excellent facilities at the Welsh Institute of Sport” Lars Sologub, British Olympic Performance Director Badminton

The Welsh Institute of Sport is the premier • Through additional funding from the training and competition venue for sport in Welsh Assembly Government, a number Wales. Supporting a wide range of sports of capital items were purchased to and competitors, the Institute is the improve the level of equipment and permanent training and competition base facilities available to élite athletes; of a number of National Governing Bodies • The final year-end results detailed that and is ideally located to serve the needs of the capital programme was completed athletes and administrators alike. It is within budget and the revenue budget anticipated that the role of the Institute was in surplus, mainly due to additional will continue to evolve and that greater governing body use; use will be made of its services by élite • The Institute remains the only centre in athletes, with greater specialisation of the United Kingdom to hold British facility areas required. Olympic Association recognition as a • The Institute was assessed in March training centre for three sports – against the 20 management issues making badminton (2001), judo (2002) and table up QUEST (UK Quality scheme for Sport tennis (1995); and Leisure). Registration as ‘highly • Over 20,000 hours of facility time was commended’ was retained with the allocated to provide governing bodies Assessor commenting that “management with national facilities for training and clearly recognise the benefits associated competition; with continuous improvement and have adopted a positive approach to the • The Institute held successful major development of the service”; events such as the Welsh Weightlifting Championships, Welsh Team Epee • The Institute remains a key training Championships - Fencing , National Senior facility for athletes with a disability and Series Finals - Badminton, Welsh Open - was used extensively by Welsh Badminton, National Welsh Paralympians prior to competing in Championships - Table Tennis and the Athens. Regular users include medal Welsh Junior Judo Championships; winners such as David Roberts and Gareth Duke (swimming), Emma Brown • The Institute is the National Training (weightlifting), Neil Robinson (table Centre for 16 sports. tennis) and Lloyd Upsdell (athletics);

37 SPORTS COUNCIL FOR WALES | ANNUAL REPORT 2004/5 Plas Menai National Watersports Centre

“The children really enjoyed the sailing and canoeing and have talked about it endlessly. The instructors were excellent and professional. The service and expertise you provide is fantastic.” Ysgol Gynradd Llangybi, July 2004

Plas Menai continues to offer the widest • The programme of windsurfing and range of watersport and mountain canoeing taster sessions for local activities available in the UK, attracting participants has been expanded over the participants from across Wales, the UK and past year; overseas. • Instructional staff at Plas Menai have • Over the year, 20,148 student days of provided coaching support to the Welsh coach education, personal proficiency Yachting Association squad development and watersport programmes were run; programmes. This support led to two Welsh sailors taking first and second • Mountain biking was introduced in late place in the UK Youth Sailing 2004 and has been primarily taken up by Championships (420 class) and securing local school groups, introducing the only two British places at the ISAF youngsters to local bike tracks and Youth Sailing World Championships in that terrain; category; • Long-term instructor training programmes • During the year the centre was continue to grow with increased successfully re-inspected by the Royal participants across the multi-activity and Yachting Association, Welsh Canoe professional yachtmaster courses; Association and Wales Tourist Board.

PART ONE | ACCOUNTS AND CORPORATE PLAN 38 CASE STUDY

Non Stanford Non Stanford has enjoyed a very successful year. She was just one of eight U20 athletes to be hand-picked by Kelly Holmes to join her on a month-long training camp in South Africa.

Non’s track record speaks volumes. Non topped last season by winning the U17 3000m race at the Norwich Union London Grand Prix in style, clocking a personal best time of 9:22:84.

She also enjoyed success in cross country, winning the Reebok Inter Counties as well as the Four Nations Schools Cross Country international by the biggest margin in any age group.

And all-rounder Non hit the road too, beating off competition from girls up to four years older than her to win the London Mini Marathon U19 race.

39 SPORTS COUNCIL FOR WALES | ANNUAL REPORT 2004/5 A Competitor Centred Approach

Élite Cymru Élite Cymru is a lottery funded programme that is built around the concept of a ‘competitor centred’ approach. Welsh success in recent years has been achieved through placing the competitor as the focus of attention and building the support structures appropriate for their needs.

Élite Cymru is designed to provide • facilities for training - comprehensive support to the country’s top BOA National Passport Scheme; competitors, helping them to compete with • employment opportunities. distinction on the world stage. The ‘competitor-centred’ approach is backed During 2004/5, 163 performers received up by a network of support systems and financial support from Élite Cymru (a full facilities. Members are provided with: list of competitors supported can be found in part 2). Additionally, 24 sports and 116 • financial support; performers received sports science, sports • medical and sports science support; medicine, career and educational support. • strength and conditioning support; 37 members of Élite Cymru have been assisted towards inclusion in UK World • career and education advice; Class Performance Plans.

PART ONE | ACCOUNTS AND CORPORATE PLAN 40 A Competitor Centred Approach

Élite Cymru Sports Science Commercial Partnerships and Sports Medicine Commercial partnerships are an important The Sports Science Support Service enables strand of the Élite Cymru promotional Governing Bodies and élite competitors to strategy. These partnerships provide access appropriate sports science support. ‘added value’ to the support offered to The service aims to improve the level of competitors and during 2005, official élite performance by providing physiology, partnership agreements were signed or psychology, strength and conditioning, extended with three companies who will nutrition, biomechanics and performance provide specialist support to competitors. analysis support to individual competitors and teams.

Official Supplier Official Supplier Official Supplier of MRI Services of Podiatry and of Legal Services Biomechanical Services

41 SPORTS COUNCIL FOR WALES | ANNUAL REPORT 2004/5 Serving Our Customers

Customer Service Standards The Sports Council for Wales is committed to the delivery of a high standard of service to its customers and partners. To implement the principles of ‘Making the Connections’ and ‘Chartermark’, challenging benchmark targets have been set for customer service. Targets are monitored on a monthly basis and results displayed publicly at both national centres. Over the past year, critical areas have consistently recorded compliance within 5% of targets.

Freedom of Information In line with other public bodies, the Council has published a ‘Code of Practice on Public Information’ detailing how it intends to comply with the Freedom of Information Act that came into force on 1 January 2005.

A copy of the Council’s policy can be found on our website www.sports-council-wales.co.uk or can be obtained via the Information Centre on 029 2033 8262.

PART ONE | ACCOUNTS AND CORPORATE PLAN 42 Corporate Plan Summary 2005-2007

The Welsh Assembly Government no longer requires that the Council produces an annually updated Corporate Plan. However building on the Assembly’s ‘Climbing Higher’ Strategy, Health Challenge Wales and our own 2005-2007 Corporate Plan, the Council will, in 2005, consider the options for achieving a sustained increase in participation in sport and physical activity and publish a Framework for the Development of Sport in Wales, committing the Council to a developing programme of advocacy, marketing and innovation designed to build participation across the country.

The Changing Role of the Sports Council for Wales

‘Climbing Higher’ articulates much broader moderate physical activity on at least five expectations for public funding of sport days a week) for adults and ‘5x60’ for and physical activity in the context of the children. Physical Activity and sport are Assembly’s strategic agenda and other not synonymous; walking, cycling strategic policies for health, older people, housework and manual work can contribute social inclusion, etc. The internationally to achieving ‘5x30/5x60’ just as playing accepted standard for healthy physical football or tennis or going to the gym can. activity is ‘5x30’ (Thirty minutes of

43 SPORTS COUNCIL FOR WALES | ANNUAL REPORT 2004/5 Physical Activity Spectrum

Physical Activity Spectrum

We believe that developing a habit of We know that there are active and participation as a child helps lead to an sedentary communities. We will target active life, so we place a high priority on efforts to increase activity, particularly in supporting young people to be active. those sedentary communities. What is an Where adults are concerned, about a third effective approach in one place may not already achieve levels of activity to sustain work elsewhere. Local knowledge is their health, but many others take no important in choosing the right exercise at all. The Sports Council for programmes for a community. We believe Wales is committed to creating the that our role should be to develop and lay conditions for people who are now out a common menu of options and to offer sedentary to begin regular activity, building advice and support for local decision- opportunities for participation in sport and makers who choose the right way to build physical activity for those who are not participation and physical activity in their active enough, supporting those already local area. sufficiently active to maintain that level and helping those who choose to become excellent in sport to reach their potential.

Communities across Wales offer widely differing circumstances and environments and people across the country have differing experiences and expectations.

PART ONE | ACCOUNTS AND CORPORATE PLAN 44 The Sports Council for Wales and The Sports Council for Wales Trust

Summary Financial Statement Statutory Background This Financial Statement provides a The Sports Council for Wales was summary of the consolidated accounts of established by Royal Charter dated 4 the Sports Council for Wales and the Sports February 1972, with the objectives of Council for Wales Trust for the financial "fostering the knowledge and practice of year ending 31 March 2005. It does not sport and physical recreation among the contain sufficient information to allow for a public at large in Wales and the provision of full understanding of the results and state facilities thereto". It is financed by an of affairs of the Sports Council for Wales annual grant-in-aid from the National and the Sports Council for Wales Trust. For Assembly for Wales and from income further information the full annual accounts generated from its activities. The Council's and the auditor’s report on those accounts fixed assets are held by the Sports Council should be consulted. A copy of the audited for Wales Trust which was constituted on 16 accounts, which contain the detailed May 1972 and is registered as a charity with information required by law and under best the Charity Commissioners (Reg. No. practice guidelines, can be obtained, free 524477). of charge, from the Director of Finance at Sophia Gardens, Cardiff CF11 9SW.

45 SPORTS COUNCIL FOR WALES | ANNUAL REPORT 2004/5 The Sports Council for Wales and The Sports Council for Wales Trust

Review of The Year and The National Lottery Act 1993 (as Future Developments amended) nominates the Sports Council for Wales as the body responsible for The operating deficit for the year was distributing funds generated by the lottery £1,242,000 (2003/04 £796,000) after taking to sport in Wales. In November 1994, the into account the grant-in-aid received in Council launched the Lottery Fund for the period and applied to revenue purposes Sport in Wales, through the creation of a of £9,728,000 (2003/04 £8,707,000). An separate and distinct identity: SPORTLOT. additional element of grant-in-aid Further information regarding the activities amounting to £433,000 (2003/04 £334,000) of the Council and significant new was applied to the purchase of tangible developments can be found elsewhere fixed assets. The retained loss for the year within the Annual Report, and SPORTLOT’s of £299,000 (2003/04 surplus £92,000) was results are included in the separately transferred to reserves. The Council's prepared accounts for that body. principal aims are to pursue and undertake policies and schemes aimed at increasing Council and Trust Members participation and improving performance in The Sports Council for Wales members who sport and physical recreation and, served in the year are listed on page 2 of generally, to disseminate information and the Annual Report. A register of members' to promote knowledge of sport and interests is available for public inspection. physical recreation in Wales. As well as work carried out directly by its own staff The Sports Council for Wales is the Trustee during the year in meeting these aims, the of the Sports Council for Wales Trust, which Council also provided facilities through the is managed by a committee consisting of Welsh Institute of Sport and Plas Menai the full Sports Council. National Watersports Centre, and made grants to national and local sports organisations.

PART ONE | ACCOUNTS AND CORPORATE PLAN 46 The Statement of the Auditor General for Wales to the Sports Council for Wales

Auditors Basis of Opinion The report by the Auditor General for I have conducted my work in accordance Wales on the annual financial statements with Bulletin 1999/6 - 'The auditors' for the year ended 31 March 2005 was statement on the summary financial unqualified. However, in his report the statement' issued by the Auditing Practices Auditor General drew attention to the Board for use in the United Kingdom. existence of a fundamental uncertainty in My report on the Council’s consolidated respect of the legal ownership of fixed financial statement included an assets with a net book value of explanatory paragraph concerning a £17,763,000 held by the SCW Trust. As fundamental uncertainty in respect of explained in the full accounts, this issue the legal ownership of fixed assets held has no impact on the consolidated balance by Sports Council for Wales Trust. Details sheet of the SCW at 31 March 2005. of the circumstances relating to this Further information on this matter is set fundamental uncertainty are described out in the 2004/05 accounts of both the above. My opinion on the full consolidated SCW and the SCW Trust. financial statements is not qualified in I have examined the summary financial this respect. statement on pages 48 to 49, which have been prepared in the form, and on the basis set out in note 1 on page 49. Opinion In my opinion the summary financial statement is consistent with the full Respective responsibilities financial statements and foreword of the of the Council, the Chief Sports Council for Wales and the Sports Executive and Auditor Council for Wales Trust for the year ended 31 March 2005 and has been properly The summary financial statement is the prepared on the basis set out in note 1 to responsibility of the Council and the Chief the summary financial statement. Executive. My responsibility is to report to you my opinion on its preparation and consistency with the full financial Jeremy Colman statements and foreword. I also read the Auditor General for Wales other information in the Annual Report and 2-4 Park Grove, consider the implications for my report if I Cardiff CF10 3PA become aware of any apparent misstatements or material inconsistencies with the summary financial statements.

47 SPORTS COUNCIL FOR WALES | ANNUAL REPORT 2004/5 Summary Consolidated Income and Expenditure Account

2004/05 2003/04 £000 £000

INCOME Grant in Aid 9,728 8,707 National Sports Centres 3,035 2,810 PE and School Sport 1,600 1,000 Other Operating Income 584 566 14,947 13,083 EXPENDITURE Sports Development 6,239 4,932 PE and School Sport 1,600 1,000 Sportsmatch 450 452 National Sports Centres 3,574 3,454 Other Expenditure 4,326 4,041 16,189 13,879

Operating Deficit (1,242) (796) Surplus on Disposal of Tangible Fixed Assets 2 4 Interest Receivable 16 6 Deficit Before Taxation (1,224) (786) Taxation (2)(1)

APPROPRIATIONS Adjustment for Notional Cost of Capital 619 588 Transfer from Revaluation Reserve 308 291 Retained (Deficit) for the Financial Year (299)92 Chair’s remuneration: Mr Gareth Davies to 30 September 2003 - 17 Mr Phil Carling 1 February to 31 March 2004 38 6 Chief Executive’s remuneration: Dr H G Jones 67 70 Remuneration of other senior staff 165 165

The salary of the Chairman comprised a benefits accruing in this financial year. He gross salary of £38,436 (2003/04 £5,710). has Accounting Officer responsibility for The salary earnings of the Chief Executive lottery matters and 23% (2003/04 28%) of his comprised a gross salary of £62,688 (2003/04 remuneration was recharged to the lottery £61,464) and a non-consolidated bonus of distribution account. Other senior staff £4,580 (2003/04 £4,335), with no taxable receive a gross salary only.

PART ONE | ACCOUNTS AND CORPORATE PLAN 48 Summary Consolidated Balance Sheet as at 31 March 2005

2005 2004 £000 £000

FIXED ASSETS 17,763 17,197

CURRENT ASSETS 1,301 1,322 CREDITORS (amounts falling due within one year) (1,221) (944)

NET CURRENT ASSETS 80 378

CREDITORS (amounts falling due after more than one year) (22) (21)

TOTAL ASSETS LESS LIABILITIES 17,821 17,554

FINANCED BY Capital and Reserves 17,821 17,554 17,821 17,554

Summary Consolidated Cashflow Statement for the Year Ended 31 March 2005 2004/05 2003/04 £000 £000 Net Cash (Outflow)/Inflow from Operating Activities (44)97 Returns on Investment and Servicing of Finance 16 6 Corporation Tax Paid Nil (1) Capital Expenditure and Financial Investment (424) (322) Net Cash Outflow before Financing (452) (220) Financing 433 334 (Decrease)/Increase in Cash (19) 114

Accounting Officer: Dr H G Jones

NOTE 1. This summary financial statement has NOTE 2. Full declaration of Related Party been prepared in accordance with the Transactions has been made in accordance with Companies Act 1985, having regard to the Financial Reporting Standard 8, and is detailed Companies (Summary Financial Statement) in the full financial statements which are Regulations 1995 (SI 1995 / 2092) as far as is available on request. relevant.

49 SPORTS COUNCIL FOR WALES | ANNUAL REPORT 2004/5 Sports Council for Wales - Lottery Distribution Account

Summary Financial Statement Capital Grants The fund’s principal activities are aimed at This Financial Statement provides a increasing participation and improving summary of the accounts prepared for the performance in sport and physical financial year ending 31 March 2005 in recreation. The Sports Council for Wales accordance with s35(5) of the National introduced its plans for the distribution of Lottery etc Act 1993 (as amended). The lottery funds to capital projects in Act nominated the Sports Council for Wales September 1994. A two stage process is as the body responsible for distributing used for all capital applications. The first funds generated by the Lottery to sport in stage of the application enables the initial Wales. The duties of SPORTLOT are carried focus to be more on the added benefits to out pursuant to the accounts direction sport and the aims, objectives and issued by the Secretary of State for Wales, proposed management of the project. in accordance with Section 26(1) of the Applicants seek provisional approval of a 1993 Act. scheme prior to undertaking the This summary financial statement does not investment necessary to present the full contain sufficient information to allow for application. a full understanding of the results and Capital grant payments totalling state of affairs of SPORTLOT. For further £11,714,000 (2003/04 £16,591,000) were information the full annual accounts and made during the year. The amount the auditor’s report on those accounts provided in the accounts for hard should be consulted. A copy of the audited commitments (signed contracts) relating to accounts, which have been laid before capital grants fell by £1.4 million in Parliament and which contain the detailed 2004/05 compared to a rise in 2003/04 of information required by law and under best £2.3 million. practice guidelines, can be obtained, free of charge, from the Head of Finance, Sports Council for Wales, Sophia Gardens Revenue Grants Cardiff CF11 9SW. In April 1996 the National Lottery directions were amended to allow revenue funding. The revised directions specifically Review of the Year and required the Sports Council for Wales to Future Developments take account of: Financial Results 1) the desirability of developing talents The decrease in funds, after taking account and skills, particularly of young people of costs incurred, amounted to £5,649,000 2) funding major international (2003/04 decrease £15,667,000). This sporting events. amount was transferred to reserves.

PART ONE | ACCOUNTS AND CORPORATE PLAN 50 Sports Council for Wales - Lottery Distribution Account

Revenue grants payments during the financial year totalled £4,935,000 (2003/04 £4,262,000). This amount comprised expenditure on the following schemes:

Programme 2004/05 2003/04 £000 £000 Élite Cymru 865 954 Coach Cymru 1,140 805 Dragon Sport 1,049 949 Disability Sport 304 360 Community Chest 909 1,067 Women and Girls 225 127 Contributions to UK Sport 443 - 4,935 4,262

Community Chest includes an amount of £47,000 (2003/2004 £69,000) paid in respect of administration costs of local authorities who administer the grant scheme at local level.

51 SPORTS COUNCIL FOR WALES | ANNUAL REPORT 2004/5 Sports Council for Wales - Lottery Distribution Account

Panel Members 2004/5

The Council’s Royal Charter allows it to well as projects of national significance. The appoint committees or panels to exercise any regional panels consider applications for all of its functions. For the purposes of other capital projects. The National distributing lottery funds, the Sports Council Excellence Panel considers applications from for Wales has appointed five panels, which individuals and governing bodies of sport for are each chaired by members of the Council. revenue funding.

The National Panel considers all applications The panel members are listed below: for capital projects costing over £250,000, as

National South West North

* Mr Clive Thomas * Mr David Davies *Mr Bob Lowe * Miss Anne Ellis MBE * Mr Huw Thomas * Mr Ieuan Lewis res.31.3.05 * Mr Ieuan Lewis res.31.3.05 Mr John Deason * Mr Philip Lloyd Jones res.31.3.05 * Mr Philip Lloyd Jones res.31.3.05 Ms Deborah John Ms Sian Mai Jones Ms Helen Croft Ms Gillian Hopley Ms Sally Lloyd-Davies Mr Paul Griffiths Mr Paul Hinder Mr David James Mr Haydn Ames Mr David Evans Mr Michael Hornby Mr Russell Ward Mr Roy Bergiers Mr Mark Davies Mr Mr Andi Morgan Ms Anne Gosse Mr Aled Roberts Mr Alun Wyn Bevan res.31.3.05 Mr Gareth Hughes Ms Helen Phillips Ms Sandra Hayes res.31.3.05 Mr Alan Watkin *Mr Bob Lowe

* Dr Nicola Bolton South East National Excellence * Mr Keith Evans * Mr Clive Thomas * Mr Robert Turner * Ms Christine Gittoes * Mr Lynn Davies MBE Ms Wendy Groves Mr Berwyn Price Ms Sally Church Mr Mark Tattersall Mr Graham Down Mr John Hinchcliffe Ms Sarah Powell Mr Nicky Piper Mr Raymond Davies Dame Tanni Grey-Thompson Mr Michael Harvey Mr Ms Barbara Beedham Mr Adrian Davies Mr Frank Rees Ms Lynette Harries * Miss Anne Ellis MBE * Member of Sports Council for Wales Mr Rhodri Davies

PART ONE | ACCOUNTS AND CORPORATE PLAN 52 Auditors

The report by the Comptroller and Auditor Basis of Opinion General on the annual financial I have conducted my work in accordance statements for the year ended 31 March with Bulletin 1999/6 - 'The auditors' 2005 was unqualified. statement on the summary financial statement' issued by the Auditing Statement of the Practices Board for use in the United Comptroller and Auditor Kingdom. General to the Houses of Parliament and the Members Opinion of the National Assembly for In my opinion, the summary financial Wales statement is consistent with the full financial statements and foreword of I have examined the summary financial SPORTLOT for the year ended 31 March statement on pages 54 to 56 which has 2005 and has been properly prepared on been prepared in the form and on the the basis set out in note 1 to the summary basis set out in note 1 on page 56. financial statement.

Respective responsibilities of the Council, the Chief Executive, and Auditor John Bourn The summary financial statement is the Comptroller and Auditor General responsibility of the Council and the Chief 15 July 2005 Executive. My responsibility is to report to National Audit Office you my opinion on its preparation and 153-197 Buckingham Palace Road consistency with the full financial London SW1W 9SP statements and foreword. I also read the other information in the Annual Report and consider the implications for my report if I become aware of any apparent misstatements or material inconsistencies with the summary financial statements.

53 SPORTS COUNCIL FOR WALES | ANNUAL REPORT 2004/5 Summary Income And Expenditure Account for the Year Ended 31 March 2005

2004/05 2003/04 £000 £000 INCOME Proceeds from Lottery 10,932 10,556 Interest Receivable 34 37 Other Income 139 25 11,105 10,618 EXPENDITURE Capital grants paid in the year 11,714 16,591 Revenue grants paid in the year 4,935 4,262 Change in provision for Hard Grant Commitments (1,648) 3,889 Staff Costs 1,314 984 Other Operating Costs 432 562 16,747 26,288

(Decrease) in funds before taxation (5,642) (15,670) Taxation Payable (7)(7) (Decrease) in funds after taxation (5,649) (15,677)

(Decrease) in funds for the year (5,649) (15,677) Balance at 1 April 2,734 18,411 Balance at 31 March (2,915) 2,734

Chairman’s remuneration: Mr Gareth Davies to 30 September 2003 - 17 Mr Phil Carling 1 February to 31 March 2005 38 6 Chief Executive’s remuneration: Dr H G Jones 67 70

Remuneration of other senior staff 165 165

The salary of the Chairman comprised of a He has Accounting Officer responsibility for gross salary of £38,436 (2003/2004 £5,710), lottery matters and 23% (2003/2004 28%) of with no taxable benefits paid in the year. his remuneration was recharged to the The salary earnings of the Chief Executive lottery distribution account. Other senior comprised a gross salary of £62,688 staff receive a gross salary only. (2003/2004 £61,464) and a non-consolidated Members of SPORTLOT panels receive no bonus for the year of £4,580 (2003/2004 remuneration for their work. Council members £4,335), with no taxable benefits accruing in receive a flat fee of £250 per month. this financial year.

PART ONE | ACCOUNTS AND CORPORATE PLAN 54 Summary Balance Sheet as at 31 March 2005

2004/05 2003/04 £000 £000

Current Assets Debtors 134 8 Investments – balance held in National Lottery Distribution Fund 13,478 21,471 Cash at bank and in hand 356 - 13,968 21,479

Creditors: amounts falling due within one year Provision for Hard Grant Commitments (13,527) (13,761) Other Creditors (78) (292)

Net Current Assets (13,605) (14,053)

Creditors: amounts falling due after more than one year Provision for Hard Grant Commitments (3,278) (4,692)

Total Assets Less Liabilities (2,915) 2,734

FINANCED BY: Income and Expenditure account (2,915) 2,734

55 SPORTS COUNCIL FOR WALES | ANNUAL REPORT 2004/5 Summary Cash Flow Statement for the Year Ended 31 March 2005

2004/05 2003/04 £000 £000 Net cash inflow for the year 356 (1,492) Increase/(Decrease) in cash 356 (1,492)

Accounting Officer: Dr H G Jones 12 July 2005

Notes 1. This summary financial statement has 3. The balance held at 31 March 2005 at been prepared in accordance with the the National Lottery Distribution Fund is Companies Act 1985, having regard to the unaudited, as the audit of the Fund is Companies (Summary Financial Statement) incomplete. Any adjustment arising from Regulations 1995 (SI 1995 / 2092) as far as that audit will be reflected in the 2004/05 is relevant. accounts and is not expected to be material. The balance is based on the 2. Panel members and staff are required to distribution of National Lottery funds set declare all potential conflicts of interest. out in the National Lottery etc Act 1993 Details of all related party transactions (as amended). considered material are contained in the full annual accounts, copies of which are available on request.

PART ONE | ACCOUNTS AND CORPORATE PLAN 56