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Mccormick Presentation.Pptx !! ! UMASS!Amherst! 19th!Annual!Taste!of!the!World!Chef!Culinary! Conference! June 17th,! 2013 """"""""Flavor"Forecast"Tas.ng""" """"""""""""""""""""""""University"of"Massachuse8s"Amherst" """""19th"Annual"Taste"of"the"World"Chef"Culinary"Conference" Garam!Masala!and!Pepita! Roasted!Cumin!&!Chick!Peas! Fennel!and!Peri!Peri! Korean!Pepper!Paste! 2009! 2010! 2011! 2012! " " " " " " " Harissa!Sauce!! Cider!Sage!&!Molasses! Dukkah!Spice!&!Nut!Blend! Japanese!Katsu!Sauce!&!Oregano! " 2012! 2013! 2013! 2013! " " " " " " " 2" " GloBal"Flavor"Forecast®" • Last"year,"2012,"McCormick"released"its"first" worldwide"edi.on" – With"a"family"of"Brands"in"100"countries," McCormick"has"a"unique!vantage!point!on! flavor!around"the"world" – Unified!global!idenRty!will"deBut"in" January"" • Created"so"that"the"design,"culinary" content"and"messaging"support"every" region,"even"though"the"logos"and" wri8en"language"will"vary" 3" Flavor"Forecast®"Process" • YearTlong!process!of"culinary" explora.on,"data"discovery"and" insight"development" – Begins"with"a"closer"look"at" macro/microQlevel"forces" impac.ng"consumer"Behavior" – Uses"Create"It®"idea" genera.on"process"to"iden.fy" trends"and"poten.al" comBina.on" 4" Flavor"Forecast®"ContriButors" • In"the"past,"this"group"has"included" cookBook"authors,"food"writers,"Bloggers," chefs"and"mixologists" • The"2013"team"consisted"of"McCormick’s! own!global!team!members!who:" • Track"culinary"trends,"flavors,"products," cuisines,"recipes"and"menus"from"around" the"gloBe"and"collaborate"to"iden.fy" trends"and"flavor" • The"internaRonal!group!of!McCormick! experts"included"chefs,"culinary"kitchens," sensory"scien.sts,"die..ans,"food" technologists,"trend"trackers"and" marke.ng"experts" 5" Flavor"Forecast®"Findings" • GloBal"collabora.ve"process"reveals"a"common"thread" connec.ng"diverse"food"cultures:"" – In"kitchens"far"and"wide,"cooks"are"Bringing"their"personal" perspec.ves"to"food"and"eleva.ng"rus.c,"natural"ingredients"with"a" modern"sensiBility" • This"year’s"report"consists"of"5!globally!relevant!trends! – Brought"to"life"through"10!regional!flavor!combinaRons!(2"per"trend)"" • Highlight"the"world’s"evolving"and"intensely"personal"approach"to"food" • Showcases"the"gloBal"Breadth"and"reach"of"McCormick"knowledge" • Unique"and"influen.al"flavor"comBina.ons"Bring"gloBal"trends"to"life"with" local/regional"accents"" 6" Flavor"Forecast®"History" • 2013"is"the"13th"year"McCormick"has"produced"Flavor"Forecast®" • The"FAFH"division"has"strategically"u.lized"content"for"category" leadership:"" – Creates"customer"in.macy"By"driving"innova.on,"strategic" menu"planning"and"specific"future"menu"projects" – FAFH"division"leverages"content"through"key"industry" presenta.ons,"puBlic"rela.ons"ac.vi.es"and"strategic" customer"ac.vity" • From"2000Q2006,"the"Forecast"focused"on"key!single!flavors! – Consumers"were"not"ready"to"emBrace"complex"flavor" informa.on"(very"li8le"demand"for"it)" • By"2007,"consumers"were"looking"for"more"complex"flavors,"so" it"made"sense"to"evolve!to!pairings! • In"2012,"the"Forecast"introduced"global!flavor!combinaRons! 7" Flavor"Acceptance"Curve" Mainstream! Menu! Menus! Appearance! 2010!Forecast! 2009!Forecast! 2011!Forecast! Published! Trend! 2012!Forecast! Emerging! We!are!reporRng!2T4!years!out! Trend! 2013!Forecast! 8" Forecast"Evolu.on:"2000Q2012" 2000:"Flavor"as"a"trend"" 2008:"emo.on,"flavors" for"the"heart" 2003:"safety,"comfort,"" 2009:"flavors"for"our" socializing,"familiar"w/ complex,"chao.c," twist"" exci.ng"world" 2005:"Balance," experience,"safety," 2010:"convergence"of" gloBal" influences" 2006:"trends"evolu.on" 2011:"joy"of"ea.ng" 2007:"sensory"adventure" 2012:"future"of"gloBal" flavor" 9" *No"reports"in"2001,"2002,"2004" 2009"Pairings" Top!10!Pairings! 1. Toasted"Sesame"&"Root"Beer" 2. Cayenne"&"Tart"Cherry" 3. Tarragon"&"Beetroot" 4. Peppercorn"Mélange"&"Sake" 5. Chinese"Five"Spice"&"Ar.sanQCured" Pork" 6. Dill"&"Avocado"Oil" 7. Rosemary"&"Fruit"Preserves" 8. Garam"Masala"&"Pepitas" 9. Mint"&"Quinoa" 10. Smoked"Paprika"&"Agave"Nectar" 10" TOTAL"FLAVOR" Salt" 7" Cumin"Flavor" 6" Metallic"Flavor" Cinnamon"Flavor" 5" Musty"Flavor" 4" Clove"Flavor" 3" 2" Earthy"Flavor" Garlic/Onion"Flavor" 1" 0" Woody"Flavor" Floral"Flavor" Painty"Flavor" Citrus"Flavor" Toasted"Flavor" Soapy"Flavor" Nu8y"Flavor" Heat" Bi8er" Sweet" Garam"Masala" Pepitas" 11" 2009:"Trends" • Rediscovering"Basics;"proving"lowQcost"cuisine"can"Be" Uncomplicated"Pleasures" fun,"inven.ve"and"delicious." • Increased"interest"in"where"food"comes"from,"how"it’s" Handcraned"Ar.stry" made"and"what’s"in"it." Favorite"Ingredients"ReQ • Genera.on"Y"is"driving"the"trend,"with"their" sophis.cated"palates"and"desire"for"mul.ple"flavors"in" imagined" one"Bite."" • 2009"look"for"a"rise"in"S."American,"Korean,"Indian,"SE" Ethnic"&"Regionally"Inspired" Asian"and"further"regionaliza.on"US,"Africa,"Mexico" and"China." All"Natural" • Food"safety"scares,"nutri.on,"clean"label,"green." Reconnect"with"Childhood" • Emo.onal"connec.ons"and"authen.c;"making"us"feel" Comforts" good—the"way"it"should"Be"done." 12" 12" 2009:"Menu"Examples" • Book"Bindery:"Farro"Salad:"Quinoa,"Mint,"Compressed" Mint"&"Quinoa" Cucumber,"Lemon"Oil" Chinese"Five"Spice"&"Ar.sanQ • Eton:"BBQ"Pulled"Pork"Steamed"Slider:"5"spice"cured" Cured"Pork" pork"shoulder"served"with"house"BBq"sauce"and"pickle" • Hollywood"Brown"DerBy:"Split"Roasted"Half"Chicken" Rosemary"&"Fruit"Preserves" with"rosemary"and"juniper,"Black"and"white"Barley," apple"chutney" Smoked"Paprika"&"Agave" • Sushi"Teq:"Fumasa"Margarita"1800"reposado"tequila," Nectar" organic"agave"nectar,"fresh"lime"juice,"smoked"paprika" • Orfino's"Italian"Restaurant:"Avocado"over"arugula"with" Dill"&"Avocado"Oil" queso"fresco"drizzled"with"fresh"dill"and"avocado"oil" • Colorado"Sugar"Beet"Restaurant:"Field"Greens,"shaved" "Tarragon"&"Beetroot" fennel,"toasted"hazelnuts,"fresh"Beets"and"tarragon" vinaigre8e" 13" 2010"Pairings" Top!10!Pairings! ! 1. Roasted"Ginger"&"RhuBarB" 2. Thai"Basil"&"Watermelon" 3. Caraway"&"Bi8er"Greens" 4. Bay"Leaves"&"Preserved"Lemon" 5. Almond"&"Ale" 6. Turmeric"&"VineQRipened"Tomatoes" 7. Pumpkin"Pie"Spice"&"Coconut"Milk" 8. Roasted"Cumin"&"Chickpeas" 9. Creole"Mustard"&"Shellfish" 10. Chives"&"Fish"Sauce" 14" TOTAL"FLAVOR" 9" Roasted"Flavor" Starchy"Flavor" 8" 7" Terpene"Flavor"" 6" Nu8y"Flavor" 5" 4" 3" Soapy"Flavor"" 2" CardBoard"Flavor" 1" 0" Rye"Flavor"" Salt" Burlap"Flavor"" Sweet" Green"Flavor" Earthy"Flavor" Musty"Flavor" Chickpeas" Roasted"Cumin" 15" 2010:"Trends" • Best"of"restaurants"at"home."Casual," In"is"the"New"Out" economical,"variety"of"tastes"at"one"gathering." • Preserving"the"peak"of"ripeness"for"yearQround" Always"in"Season" enjoyment."" • Vegetarian"menu"op.ons"growing,"or"locally" Meatless"on"the"Menu" sourced,"farm/estate"meat/seafood." • Tastes"of"the"GloBal"Grill:"South"American," Ethnic"Sizzle" Vietnamese,"Korean,"Indian,"CariBBean"inspired." • A"renewed"apprecia.on"for"integrity"of" New"Comfort"Cuisine" ingredients"and"techniques."Anything"But"Basic." Where"the"Cocktail"Meets" • Cocktails"elevated"to"“star"course;”"planning" the"Kitchen" foods"to"match"cocktails."" 16" 2010:"Menu"Examples" • Buddakan:"Ginger"Crème"Caramel:"Spicy" Roasted"Ginger"&"RhuBarB" RhuBarB"Compote,"Honey"Soy"Milk"Castella" Pumpkin"Pie"Spice"&" • Indigma:"LamB"Xacu.:"LamB,"Coconut;" Coconut"Milk" Coriander,"Curry;""Leaves,"Chiles" • Balthazar:"Grilled"Octopus"Salad"with"Chickpeas," Roasted"Cumin"&"Chickpeas" Roasted"Peppers"and"Cumin,"and"Lemon" Vinaigre8e." 17" 2010:"Menu"Examples" PLANET!HOLLYWOOD!! Blackened"Shrimp:"Marinated"JumBo"Shrimp,"Blackened"and"served"with" Creole"Mustard"Sauce" SKYCITY!RESTAURANT!! Grilled"Wild"King"Salmon,"RhuBarB"Ginger"Compote,"Wilted"Pea"Vines," Roasted"Fingerling"Potatoes,"Micro"HerBs" TOWER!OAKS!LODGE!! Blackened"Shrimp"Linguine:"Andouille"Sausage,"Okra,"Tomatoes,"" Bell"Peppers,"and"Creole"Mustard"Cream"Sauce" ROCK!BOTTOM!RESTAURANT!&!BREWERY!! Sides:"Caraway"Onion"Straws" RM!SEAFOOD!! Copper"River"Sockeye"Salmon:"Tandoori"Spice,"Fava"Beans,"Ramp"Raita," Caraway"SouBise."Downstairs"Menu."StateQofQtheQart"Sustainable"Seafood" Source:"Technomic"Menumonitor"search"Jul2010"through"Sept2011;"all"day"parts,"All"U.S."Classifica.ons,"Cuisines,"Regions,"Segments" 18" 2011"Pairings" Top!10!Pairings" Joy"of"Ea.ng!" 1. Fennel"&"PeriQPeri"Sauce" Appe.te"for"Life!" 2. Pickling"Spice"&"Rice"Vinegar" 3. Roasted"Curry"Powder"&"Wild" Mushrooms" 4. Caramelized"Honey"&"Adzuki"Red"" Beans" 5. Ancho"Chile"Pepper"&"HiBiscus" 6. Thyme"&"Stone"Fruits" 7. Mustard"Seed"&"Vermouth" 8. Cilantro"&"Nut"Bu8ers" 9. HerBes"de"Provence"&"Popcorn" 10. Green"Peppercorn"&"Goat’s"Milk" 19" TOTAL"FLAVOR" Acid"Bite" 14.0" Anethole"Flavor" 12.0" Heat" Hay"Flavor" 10.0" 8.0" Sour" Floral/Perfume"Flavor" 6.0" 4.0" Sweet" Musty"Flavor" 2.0" 0.0" Salt" Minty"Flavor" ToBacco"Flavor" Vinegar"Flavor" Citrus"Flavor" Green"Flavor" Onion/Garlic"Flavor" Vegeta.ve"Flavor" Earthy"Flavor" Fennel" Peri"Peri"Sauce" 20" 2011:"Trends" • Contras.ng"tastes,"textures"and"visual"cues"give" Craveable"Contrasts" us"fun,"variety"and"endless"customizable" op.ons." • Good"healthy"foods"nourish"the"Body"while" Flavor"with"Benefits" Balancing"the"mind’s"desire"for"delicious"flavor." • Comfor.ng"favorites"soothe"the"mind,"heart"and" Soul"Sa.sfac.on" taste"Buds." • Exci.ng"pops"of"spicy,"sour,"herBal"and"sweet" Invigora.ng"and"Uplining" surprise"senses"and"Bring"energy"to"dining." • Regional"cuisines,"moBile"food"mania"and" Spirit"of"Discovery" accessiBility"of"ingredients"increase"ability"to" add"gloBal"flavor." 21" 2011:"Menu"Applica.ons"
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