!! ! UMASS!Amherst! 19th!Annual!Taste!of!the!World!Chef!Culinary! Conference! June 17th,! 2013 """"""""Flavor"Forecast"Tas.ng""" """"""""""""""""""""""""University"of"Massachuse8s"Amherst" """""19th"Annual"Taste"of"the"World"Chef"Culinary"Conference"

Garam!Masala!and!Pepita! Roasted!Cumin!&!Chick!Peas! Fennel!and!Peri!Peri! Korean!Pepper!Paste! 2009! 2010! 2011! 2012!

" " " " " " " Harissa!!! Cider!Sage!&!Molasses! Dukkah!Spice!&!Nut!Blend! Japanese!Katsu!Sauce!&!Oregano! " 2012! 2013! 2013! 2013! " " " " " "

" 2" " Global"Flavor"Forecast®"

• Last"year,"2012,"McCormick"released"its"first" worldwide"edi.on" – With"a"family"of"brands"in"100"countries," McCormick"has"a"unique!vantage!point!on! flavor!around"the"world" – Unified!global!idenRty!will"debut"in" January"" • Created"so"that"the"design,"culinary" content"and"messaging"support"every" region,"even"though"the"logos"and" wri8en"language"will"vary"

3" Flavor"Forecast®"Process"

• YearTlong!process!of"culinary" explora.on,"data"discovery"and" insight"development" – Begins"with"a"closer"look"at" macro/microQlevel"forces" impac.ng"consumer"behavior" – Uses"Create"It®"idea" genera.on"process"to"iden.fy" trends"and"poten.al" combina.on"

4" Flavor"Forecast®"Contributors"

• In"the"past,"this"group"has"included" cookbook"authors,"food"writers,"bloggers," chefs"and"mixologists" • The"2013"team"consisted"of"McCormick’s! own!global!team!members!who:" • Track"culinary"trends,"flavors,"products," cuisines,"recipes"and"menus"from"around" the"globe"and"collaborate"to"iden.fy" trends"and"flavor" • The"internaRonal!group!of!McCormick! experts"included"chefs,"culinary"kitchens," sensory"scien.sts,"die..ans,"food" technologists,"trend"trackers"and" marke.ng"experts"

5" Flavor"Forecast®"Findings"

• Global"collabora.ve"process"reveals"a"common"thread" connec.ng"diverse"food"cultures:"" – In"kitchens"far"and"wide,"cooks"are"bringing"their"personal" perspec.ves"to"food"and"eleva.ng"rus.c,"natural"ingredients"with"a" modern"sensibility" • This"year’s"report"consists"of"5!globally!relevant!trends! – Brought"to"life"through"10!regional!flavor!combinaRons!(2"per"trend)"" • Highlight"the"world’s"evolving"and"intensely"personal"approach"to"food" • Showcases"the"global"breadth"and"reach"of"McCormick"knowledge" • Unique"and"influen.al"flavor"combina.ons"bring"global"trends"to"life"with" local/regional"accents""

6" Flavor"Forecast®"History"

• 2013"is"the"13th"year"McCormick"has"produced"Flavor"Forecast®" • The"FAFH"division"has"strategically"u.lized"content"for"category" leadership:"" – Creates"customer"in.macy"by"driving"innova.on,"strategic" menu"planning"and"specific"future"menu"projects" – FAFH"division"leverages"content"through"key"industry" presenta.ons,"public"rela.ons"ac.vi.es"and"strategic" customer"ac.vity" • From"2000Q2006,"the"Forecast"focused"on"key!single!flavors! – Consumers"were"not"ready"to"embrace"complex"flavor" informa.on"(very"li8le"demand"for"it)" • By"2007,"consumers"were"looking"for"more"complex"flavors,"so" it"made"sense"to"evolve!to!pairings! • In"2012,"the"Forecast"introduced"global!flavor!combinaRons!

7" Flavor"Acceptance"Curve"

Mainstream! Menu! Menus! Appearance! 2010!Forecast! 2009!Forecast!

2011!Forecast! Published! Trend! 2012!Forecast!

Emerging! We!are!reporRng!2T4!years!out! Trend! 2013!Forecast!

8" Forecast"Evolu.on:"2000Q2012"

2000:"Flavor"as"a"trend"" 2008:"emo.on,"flavors" for"the"heart"

2003:"safety,"comfort,"" 2009:"flavors"for"our" socializing,"familiar"w/ complex,"chao.c," twist"" exci.ng"world"

2005:"balance," experience,"safety," 2010:"convergence"of" global" influences"

2006:"trends"evolu.on" 2011:"joy"of"ea.ng"

2007:"sensory"adventure" 2012:"future"of"global"

flavor" 9" *No"reports"in"2001,"2002,"2004" 2009"Pairings"

Top!10!Pairings! 1. Toasted"Sesame"&"Root"Beer" 2. Cayenne"&"Tart"Cherry" 3. Tarragon"&"Beetroot" 4. Peppercorn"Mélange"&"Sake" 5. Chinese"Five"Spice"&"Ar.sanQCured" Pork" 6. Dill"&"Avocado"Oil" 7. Rosemary"&"Fruit"Preserves" 8. Garam"Masala"&"Pepitas" 9. Mint"&"Quinoa" 10. Smoked"Paprika"&"Agave"Nectar"

10" TOTAL"FLAVOR" Salt" 7" Cumin"Flavor"

6" Metallic"Flavor" Cinnamon"Flavor"

5"

Musty"Flavor" 4" Clove"Flavor"

3"

2" Earthy"Flavor" /Onion"Flavor"

1"

0" Woody"Flavor" Floral"Flavor"

Painty"Flavor" Citrus"Flavor"

Toasted"Flavor" Soapy"Flavor"

Nu8y"Flavor" Heat"

Bi8er" Sweet"

Garam"Masala" Pepitas" 11" 2009:"Trends"

• Rediscovering"basics;"proving"lowQcost"cuisine"can"be" Uncomplicated"Pleasures" fun,"inven.ve"and"delicious."

• Increased"interest"in"where"food"comes"from,"how"it’s" Handcraned"Ar.stry" made"and"what’s"in"it."

Favorite"Ingredients"ReQ • Genera.on"Y"is"driving"the"trend,"with"their" sophis.cated"palates"and"desire"for"mul.ple"flavors"in" imagined" one"bite."" • 2009"look"for"a"rise"in"S."American,"Korean,"Indian,"SE" Ethnic"&"Regionally"Inspired" Asian"and"further"regionaliza.on"US,"Africa,"Mexico" and"China."

All"Natural" • Food"safety"scares,"nutri.on,"clean"label,"green."

Reconnect"with"Childhood" • Emo.onal"connec.ons"and"authen.c;"making"us"feel" Comforts" good—the"way"it"should"be"done." 12" 12" 2009:"Menu"Examples"

• Book"Bindery:"Farro"Salad:"Quinoa,"Mint,"Compressed" Mint"&"Quinoa" Cucumber,"Lemon"Oil"

Chinese"Five"Spice"&"Ar.sanQ • Eton:"BBQ"Pulled"Pork"Steamed"Slider:"5"spice"cured" Cured"Pork" pork"shoulder"served"with"house"bbq"sauce"and"pickle" • Hollywood"Brown"Derby:"Split"Roasted"Half"Chicken" Rosemary"&"Fruit"Preserves" with"rosemary"and"juniper,"black"and"white"barley," apple"chutney"

Smoked"Paprika"&"Agave" • Sushi"Teq:"Fumasa"Margarita"1800"reposado"tequila," Nectar" organic"agave"nectar,"fresh"lime"juice,"smoked"paprika"

• Orfino's"Italian"Restaurant:"Avocado"over"arugula"with" Dill"&"Avocado"Oil" queso"fresco"drizzled"with"fresh"dill"and"avocado"oil"

• Colorado"Sugar"Beet"Restaurant:"Field"Greens,"shaved" "Tarragon"&"Beetroot" fennel,"toasted"hazelnuts,"fresh"beets"and"tarragon" vinaigre8e" 13" 2010"Pairings"

Top!10!Pairings! ! 1. Roasted"Ginger"&"Rhubarb" 2. Thai"Basil"&"Watermelon" 3. Caraway"&"Bi8er"Greens" 4. Bay"Leaves"&"Preserved"Lemon" 5. Almond"&"Ale" 6. Turmeric"&"VineQRipened"Tomatoes" 7. Pumpkin"Pie"Spice"&"Coconut"Milk" 8. Roasted"Cumin"&"Chickpeas" 9. Creole""&"Shellfish" 10. Chives"&"Fish"Sauce" 14" TOTAL"FLAVOR" 9" Roasted"Flavor" Starchy"Flavor" 8"

7"

Terpene"Flavor"" 6" Nu8y"Flavor" 5"

4"

3"

Soapy"Flavor"" 2" Cardboard"Flavor"

1"

0"

Rye"Flavor"" Salt"

Burlap"Flavor"" Sweet"

Green"Flavor" Earthy"Flavor"

Musty"Flavor" Chickpeas" Roasted"Cumin" 15" 2010:"Trends"

• Best"of"restaurants"at"home."Casual," In"is"the"New"Out" economical,"variety"of"tastes"at"one"gathering."

• Preserving"the"peak"of"ripeness"for"yearQround" Always"in"Season" enjoyment.""

• Vegetarian"menu"op.ons"growing,"or"locally" Meatless"on"the"Menu" sourced,"farm/estate"meat/seafood."

• Tastes"of"the"Global"Grill:"South"American," Ethnic"Sizzle" Vietnamese,"Korean,"Indian,"Caribbean"inspired."

• A"renewed"apprecia.on"for"integrity"of" New"Comfort"Cuisine" ingredients"and"techniques."Anything"but"basic."

Where"the"Cocktail"Meets" • Cocktails"elevated"to"“star"course;”"planning" the"Kitchen" foods"to"match"cocktails."" 16" 2010:"Menu"Examples"

• Buddakan:"Ginger"Crème"Caramel:"Spicy" Roasted"Ginger"&"Rhubarb" Rhubarb"Compote,"Honey"Soy"Milk"Castella"

Pumpkin"Pie"Spice"&" • Indigma:"Lamb"Xacu.:"Lamb,"Coconut;" Coconut"Milk" Coriander,"Curry;""Leaves,"Chiles"

• Balthazar:"Grilled"Octopus"Salad"with"Chickpeas," Roasted"Cumin"&"Chickpeas" Roasted"Peppers"and"Cumin,"and"Lemon" Vinaigre8e."

17" 2010:"Menu"Examples"

PLANET!HOLLYWOOD!! Blackened"Shrimp:"Marinated"Jumbo"Shrimp,"Blackened"and"served"with" Creole"Mustard"Sauce"

SKYCITY!RESTAURANT!! Grilled"Wild"King"Salmon,"Rhubarb"Ginger"Compote,"Wilted"Pea"Vines," Roasted"Fingerling"Potatoes,"Micro"Herbs"

TOWER!OAKS!LODGE!! Blackened"Shrimp"Linguine:"Andouille"Sausage,"Okra,"Tomatoes,"" Bell"Peppers,"and"Creole"Mustard"Cream"Sauce"

ROCK!BOTTOM!RESTAURANT!&!BREWERY!! Sides:"Caraway"Onion"Straws"

RM!SEAFOOD!! Copper"River"Sockeye"Salmon:"Tandoori"Spice,"Fava"Beans,"Ramp"Raita," Caraway"Soubise."Downstairs"Menu."StateQofQtheQart"Sustainable"Seafood"

Source:"Technomic"Menumonitor"search"Jul2010"through"Sept2011;"all"day"parts,"All"U.S."Classifica.ons,"Cuisines,"Regions,"Segments" 18" 2011"Pairings"

Top!10!Pairings" Joy"of"Ea.ng!" 1. Fennel"&"PeriQPeri"Sauce" Appe.te"for"Life!" 2. Pickling"Spice"&"Rice"" 3. Roasted"Curry"Powder"&"Wild" Mushrooms" 4. Caramelized"Honey"&"Adzuki"Red"" Beans" 5. Ancho"Chile"Pepper"&"Hibiscus" 6. Thyme"&"Stone"Fruits" 7. Mustard"Seed"&"Vermouth" 8. Cilantro"&"Nut"Bu8ers" 9. Herbes"de"Provence"&"Popcorn" 10. Green"Peppercorn"&"Goat’s"Milk"

19" TOTAL"FLAVOR" Acid"Bite" 14.0" Anethole"Flavor"

12.0" Heat" Hay"Flavor" 10.0"

8.0" Sour" Floral/Perfume"Flavor" 6.0"

4.0"

Sweet" Musty"Flavor" 2.0"

0.0"

Salt" Minty"Flavor"

Tobacco"Flavor" Vinegar"Flavor"

Citrus"Flavor" Green"Flavor"

Onion/Garlic"Flavor" Vegeta.ve"Flavor" Earthy"Flavor"

Fennel" Peri"Peri"Sauce" 20" 2011:"Trends"

• Contras.ng"tastes,"textures"and"visual"cues"give" Craveable"Contrasts" us"fun,"variety"and"endless"customizable" op.ons."

• Good"healthy"foods"nourish"the"body"while" Flavor"with"Benefits" balancing"the"mind’s"desire"for"delicious"flavor."

• Comfor.ng"favorites"soothe"the"mind,"heart"and" Soul"Sa.sfac.on" taste"buds."

• Exci.ng"pops"of"spicy,"sour,"herbal"and"sweet" Invigora.ng"and"Uplining" surprise"senses"and"bring"energy"to"dining."

• Regional"cuisines,"mobile"food"mania"and" Spirit"of"Discovery" accessibility"of"ingredients"increase"ability"to" add"global"flavor." 21" 2011:"Menu"Applica.ons"

• Drink:"Hibiscus"sangria"or"margarita" Ancho"&"Hibiscus" • Main:"Sweet"hot"glaze"for"ribs"or"brisket" • Sandwich:"Banh"mi"(egg"or"pate"with"pickled"vegetables)" Pickling"Spice"&"Rice"Vinegar" • Main:"Asian"sour"beef"short"ribs" • App:"South"African"inspired"wings" Fennel"&"Peri"Peri" • Main:"Mediterranean"lamb"burger"with"fennel"aioli" • Pizza:"Peanut"chicken"grilled"flatbread"with"cilantro"pesto" Cilantro"&"Nut"Bu8ers" • Main:"Creamy"Pad"Thai,"Nut"bu8er"chicken"BBQ" • Brunch:"Eggs"with"goat’s"cheese"and"cracked"green"pepper" Green"Peppercorn"&"Goat’s"Milk" • Baked"veggie"lasagna"with"goat’s"milk"béchamel" Caramelized"Honey"&"Adzuki" • Soup:"Aztecan"bean"soup"topped"with"roasted"cumin"crema" Red"Beans" • Main:"Asian"cassoulet"with"Chinese"sausage" • Drink:"PeachQgin"cocktail" Thyme"&"Stone"Fruits" • Main:"Braised"chicken"with"plums,"olives"and"capers" • Drink:"Dirty"mar.ni"with"pepadew,"olive,"onion"garnish" Mustard"Seed"&"Vermouth" • Main:"Lamb"shanks"braised"in"mustard"seed"and"vermouth" Roasted"Curry"Powder"&"Wild" • Sandwich:"Curried"mushroom"quesadilla"with"cilantro"crema" Mushrooms" • Main:"Meatless"wild"mushroom"ragu"over"tagliatelli" • App:"Herbes"de"Provence"&"garlic"bu8ered"popcorn" Herbes"de"Provence"&"Popcorn" • Main:"HDP"popcorn"crusted"chicken" 22" 2011:"Menu"Examples"

THE!MELTING!POT!! Fondue"Fusion:"Garlic"Piri"Piri"(Peri"Peri)"Shrimp""

GLADSTONE'S""" Blue"Crab"Cakes:"Arugula,"Heirloom"Cherry"Tomato"and"Fennel"With"Spicy""" (fennel"and"spicy)"

MELLOW!MUSHROOM!! Thai"Dye"Pie:"Olive"Oil"and"Garlic"Base"Pizza"with"Curry"Marinated"Chicken,"Mozzarella," Tomatoes,"Onions,"Basil,"and"a"Swirl"of"Sweet"Thai"Chili"Sauce"and"Cool"Cucumbers"

DANIEL"" Celery"and"Fennel"Gazpacho"(fennel"and"spicy)""

CHINA!GRILL!! Lobster"Pancakes:"S.r"Fried"With"Wild"Mushrooms,"Red"Chili,"Scallions"&"Coconut"Milk""

CALIFORNIA!CAFE!! Wild"Mushroom"and"Thyme"Ravioli""

Source:"Technomic"Menumonitor"search"Jul2010"through"Sept2011;"all"day"parts,"All"U.S."Classifica.ons,"Cuisines,"Regions,"Segments" 23" 2011:"Menu"Examples"

NOODLES!&!COMPANY!! Bangkok"Curry:"A"Sweet"Coconut"Curry"Wok"Tossed"With"Broccoli,"Carrots,"" Red"Pepper,"Onion,"Mushrooms"and"a"Light"Por.on"of"Rice"Noodles."Served"on" Cabbage"with"Black"Sesame,"Vegetarian"**"Try"With"Shrimp**"

FARALLON"" Black"Velvet"Cake:"Tcho"Chocolate"Mousse,"Hibiscus"Cocoa"Glaze,"Pecan"Crumble"

MESA!GRILL!! Ancho"ChileQHoney"Glazed"Salmon"""

CALIFORNIA!CAFÉ!! Wild"Boar"Ribs:"Blackberry"Ancho"Chili"Barbeque"Sauce"(blackberry"would"have" tartness"like"hibiscus)"""

PARK!GRILL!! Park"Grill"Burger"Toppings:"Herkimer"Cheddar,"Swiss,"Amish"Bleu,"Bu8erkase" Cheese,"Ancho"Cured"Bacon,"Balsamic"Onions,"Mushrooms"

Source:"Technomic"Menumonitor"search"Jul2010"through"Sept2011;"all"day"parts,"All"U.S."Classifica.ons,"Cuisines,"Regions,"Segments" 24" 2012"Pairings"

Top!12!Pairings" 1. Cumin"with"Sofrito" 2. Korean"Pepper"Paste"with"Sesame,"Asian" Pear"&"Garlic" 3. Dill"with"Mint,"Melon"&"Cucumber" 4. Meyer"Lemon"with"Lemon"Thyme," Limoncello"&"Lemon"Peel" 5. Eggplant"with"Honey"&"Harissa" 6. Squash"with"Red"Curry"&"Pance8a" 7. Ginger"with"Coconut" 8. Vanilla"with"Bu8er" 9. Red"Tea"with"Cinnamon"&"Plum" 10. Grapefruit"with"Red"Pepper" 11. Sweet"Soy"with"Tamarind"&"Black"Pepper" 12. Blueberry"with"Cardamom"&"Corn"Masa"

25" Total"Flavor" Nu8y" 10" Green"

9" Fruity"Sulfur" Fermented" 8"

Eggy"Sulfur" 7" Vegeta.ve" 6"

5" Rubber"Sulfur" Tobacco" 4"

3"

2" Toasted" Heat" 1"

0"

Trashy" Sweet"

Sour" Musty"

Starchy" Bi8er"

Floral" Earthy"

Fruity" Woody" Astringent" Korean"Pepper"Paste" Sesame" Asian"Pear" Garlic" 26" Total"Flavor" 12" Heat" Green"

10" Salt" Musty"

8"

6" Sour" Floral"

4"

2" Soapy" Sweet"

0"

Burlap" Bi8er"

Onion" Caramelized"

Tobacco" Trashy"

Vegeta.ve" Fruity"

Honey" Harissa" 27" 2012:"Trends"

• Chefs"inspired"by"founda.onal"flavors"are"finding"a"way" Honoring"Roots" to"balance"modern"flair"with"cultural"authen.city."

• Flavor"fana.cs"searching"for"the"ul.mate"taste" Quest"for"the"Ul.mate" experience"through"quality"ingredients,"flavors"and" textures."

• Fresh,"seasonal"veggies"are"dressed"to"impress"with"new" Veggies"in"Vogue" cooking"techniques"and"inven.ve"bursts"of"flavor.""

• Exci.ng"pops"of"spicy,"sour,"herbal"and"sweet"surprise" Simplicity"Shines" senses"and"bring"energy"to"dining."

• Balancing"bold"flavor"with"hunger"for"health"is"key"to" Flavorful"Swaps" achieving"wellness"goals,"without"sacrificing"enjoyment"

• Blending"inspira.ons"and"shedding"the"confines"of" No"Boundaries" tradi.onal"“rules”"equals"a"renewed"permission"to"have" fun." 28" 2012:"Menu"Applica.ons"

• Side:"Almond"&"Date"Bulgur"Salad"with"Sofrito" Cumin"with"Sofrito" • Main:"Sofrito"Stuffed"Skirt"Steak;"Spanish"Rice"with"Chorizo,"Sofrito"&"Cumin"

Korean"Pepper"Paste"with" • App:"Korean"BBQ"Wings;"JicamaQwrapped"short"ribs"with"Asian"Pear"Slaw" Sesame,"Asian"Pear"&"Garlic" • Main:"Grilled"Pork"TQBone"with"Compound"Bu8er"

• Drink:"Gin"&"Tonic" Dill"with"Mint,"Melon"&"Cucumber" • Soup:"CucumberQHerb"Gazpacho"with"Watermelon"Croutons" • Sandwich:"Gyro"with"Cucumber"Melon"Tzatziki"

Meyer"Lemon"with"Lemon"Thyme," • Main:"Riso8o"with"Lamb"Chops" • Dessert:"Ul.mate"Lemon"Tarts"with"Limoncello"Blackberries;" Limoncello"&"Lemon"Peel" Meyer"Lemon"Sorbet"

• Side:"Eggplant"&"Goat"Cheese"Torte"with"Honey"Harissa"Sauce" Eggplant"with"Honey"&"Harissa" • Soup:"Eggplant"Soup"with"Harissa" • Sandwich:"Eggplant,"Honey"&"Harissa"Grilled"Chicken"Caponata"

• Salad:"Squash"Ribbons"with"Red"Curry"Vinaigre8e" Squash"with"Red"Curry"&"Pance8a" • Soup:"Squash,"Red"Curry"&"Pance8a"Soup" • Main:"Squash,"Red"Curry"&"Pance8a"Steamed"Mussels" 29" 2012:"Menu"Applica.ons"

• Sandwich:"Coconut"Shrimp"Po"Boy"with"Ginger"Remoulade" Ginger"with"Coconut" • Main:"Braised"Cod"with"GingeredQCarrot"Coconut"Sauce" • Dessert:"Coconut"Ginger"Macaroons"

• App:"Vanilla"Bu8er"Shrimp"Rolls" Vanilla"with"Bu8er" • Drink:"Bu8erscotch"Vanilla.ni" • Main:"Gnocchi"with"Spinach"

• Sandwich:"Red"Tea,"Cinnamon"&"Plum"Pulled"Pork" Red"Tea"with"Cinnamon"&"Plum" • Main:"Glazed"Pork"Loin"with"Plum"Farce;"Red"TeaQSmoked"Sea"Bass"with" Cinnamon"Caramelized"Apples"

• Drink:"Grapefruit"&"Red"Pepper"Gin"Fizz" Grapefruit"with"Red"Pepper" • App:"Grilled"Oysters"with"Grapefruit"&"Red"Pepper"Relish" • Main:"Cuban"Grilled"Chicken"with"Salsa"Fresca"

Sweet"Soy"with"Tamarind"&" • App:"Tofu"Kabobs" • Main:"Steak"&"Eggs"with"Potato"Ros."&"Asian"Steak"Sauce;"Sweet"Soy," Black"Pepper" Tamarind,"Black"Pepper"&"Beef"Potpie"

Blueberry"with"Cardamom"&" • Drink:"Blueberry"Cardamom"Mexican"Atole" • App:"Spiced"Duck"Arepas"with"Blueberry"Port"Sauce" Corn"Masa" • Dessert:"Sweet"Dessert"Tamale" 30" 2012:"Menu"Examples"

THE!CALIFORNIA!GRILL!!! Sopressata"Salami"Flatbread:"Cilantro"Sofrito,"Roasted"Mushrooms," Taleggio,"Balsamic"Syrup""

RED!GINGER""" Dragon"Wings:"Panko"Crusted"Boneless"Chicken"Breast""wings","Spicy" Korean"Red"Pepper"Sauce,"S.lton"Blue"Cheese"Cream" " CLIFF!HOUSE! Braised"Penn"Cove"Mussels:"With"House"Made"Harissa"Caramelized"Onions" Anchor"Steam"Beer,"Grilled"Herb"Bread"

FLOUR"" Soup"Of"The"Day"Thursday:"Roasted"Red"Curry"Squash"with"Apple"&"Herbs""

FIGO!PASTA!! FIGO"Favorite"Soup:"Coconut,"Carrot"And"Ginger"" SALTY’S!ON!ALKI!BEACH!! Maine"Lobster"Tail:"Vanilla"Bu8er"Roasted,"Cauliflower"Puree,"Jumbo" Asparagus"" 31" Source:"Technomic"Menumonitor"search"April"2012"through"Sept2012;"all"day"parts,"All"U.S."Classifica.ons,"Cuisines,"Regions,"Segments" 2012:"Menu"Examples"

LEGAL!SEAFOOD!! Apple"Sangria:"Absolut"Orient"Apple,"Becherovka,"Plum"Wine,"Sparkling"Cider," Cinnamon"" " BACCHANALIA" BACCHANALIA"" Gulf"Crab"Fri8er:"Thai"Pepper,"Avocado,"Asian"Pear,""Grapefruit"

PRIVATE!SOCIAL!! Wild"Boar"Ribs:"Tamarind"BBQ"Sauce,"Yukon"Potato"Salad,"Brussel"Slaw"""

DISH!RESTAURANT!! Vegetable"Crepe:"Corn"Masa/Asparagus/Spinach/Squash/Corn/" Avocado/"Vegetarian"D’Affinois/Poblano"Coulis/Nopales"&"Black" Garlic"Chutney"

BOOM!NOODLE!! Mochi"Trio:"Chocolate"with"Pink"Peppercorn"Crumble"Vanilla"with"Miso" Crumble"Strawberry"with"Blueberry"Cardamom"Sauce"" " 32" Source:"Technomic"Menumonitor"search"April"2012"through"Sept2012;"all"day"parts,"All"U.S."Classifica.ons,"Cuisines,"Regions,"Segments" Big"Picture"" Trend"Watch" 2013"Flavor"Combina.ons" 2013!FLAVOR!FORECAST!

33" Global"Consumer"Mega"Drivers" Accessible Now & “Healthy”

GlobalizaRon! Economy!

Health/! Incredibly"Mul.dimensional"Wellness! Convenience! Social! responsibility! Sensory!

Experiential, Fresh, Easy & “Questing” “Appropriately” Fast & “Healthy Life” w/Top Flavor & Quality

Source:(McCormick(2004,(DataMonitor(Beyond(Convenience(Report(December(2006,(McCormick(2009,(McCormick(2010,(McCormick(2012(

34" Evolu.on"of"Cuisines"

Japanese" " "Prepara.ons"&"Ingredients" Omakase!!! Tappenyaki!!! Kombu! Ginger! Green!Tea! Shichimi!togarashi! Sushi! Miso/Tofu! Tempura!!Wasabi! Yakitori! Okonomiyaki!

90’s" "2000"""" """2003" 2005"2007" 2009"" "BEYOND"

Mexican""""""TexQMex" "" "Authen.c"&"Regionaliza.on" """""""""(familiar"w/twist"i.e."early"fusion)" ""

Margaritas! Fajitas! Fish!Tacos! Mole!!!!!!!!Pueblan! Guacamole! Burritos! Cilantro,!Cumin! Barbacoa!!!!!!Oaxacan! Salsa!&!Chips! Mexican!Rice! Chipotle! Prickly!Pear!!!Yucatan!! Enchiladas! Quesadillas! Annafo! Chilies !!!!!!!!!Masa !! ! 90’s" "2000"""" """2003" 2005"2007" 2009"" "BEYOND"

35" Evolu.on"of"Cuisines" “Regionaliza.on"of"Ethnic"is"#1"ethnic"food/cuisine”"

Italian!!!!!!!!!!!!!!!!!!!!!!!AuthenRc!&!RegionalizaRon! !! Gelato" Parmigiano" Alfredo" Gourmet" Nutella" Reggiano" Bura8a "" Sicilian" Penne" Pizzas" Authen.c" Fresh" "" Mozzarella" Fregola" Espresso" Tiramisu" Bolognese" Mozzarella" Limoncello" Farro"

90’s" "2000"""" """2003" 2005"2007" 2009"" "BEYOND"

Asian! ! !!Pan!Asian ! !AuthenRc!&!RegionalizaRon! (familiar!w/twist!i.e.!early!fusion)! !! Vietnamese" Indonesian" Japanese" Malaysian" Korean" Oriental" ChineseQ" Pan"Asian" Asian" Szechwan" Cambodian" " Soy"Sauce" Take"Out" Teriyaki" Wasabi" Thai" Cantonese"

90’s" "2000"""" """2003" 2005"2007" 2009"" "BEYOND"

36" Source:"NRA/ACF"2011"Survey" The"Fruits:"Cooking"4G" Dubai’s"Red"Tomato"Pizza"

• We!are!obsessed!with!food!and!cooking!! • New!generaRon!of!apps!for!tablets! – Will!cookbooks!be!obsolete?!! – CIA’s!Professional!Chef!app!T!$49.99! • Top(Chef(and"Hell’s(Kitchen:"9th"Season"" • Food"Network"spin"offs:! • The!Chew,"ABC’s"Cooking"Talk"Show" • Delicious!TV’s!Vegan"Mashup" • Bravo’s!Around"the"World"in"80"Plates" • Hot"Foodie"Website"Eater!Na.onal"&"City! • Online"food"newsle8ers"proliferate"ex."Gilt" • Food!Trucks!Tweet,!Four!Square,!become!bricks! • Chowhound"sec.ons"on"beer!and!food!media! • “Foodie”!defined!on!Wikipedia! 37" Trend"Watch" 5!TREND!FORCES!SHAPING!THE!WORLD!OF!FLAVOR!

HIDDEN! GLOBAL!MY!WAY:! NO!APOLOGIES! PERSONALLY! EMPOWERED! POTENtIAL:! NECESSARY:! HANDCRAFTED:! EATING:! Discovering"the" A"wasteQnot" unlimited"flavor" Diving"headfirst"into" A"handsQon" Crea.ng"health"and" mentality," possibili.es"of" sumptuous"flavors" approach"to" wellness"harmony" uncovering"the" global"ingredients," to"enjoy"the" showcasing"the" through"a"highly" fullest"flavors"from" beyond"tradi.onal" gra.fica.on"of"a" very"best"of" personalized," every"last"part"of" roles"in"“ethnic”" momentary"escape." ourselves." flexible"approach." the"ingredient." cuisines."

38" Introducing:"2013"Flavor"Combina.ons"

Trend Flavor!CombinaRon 1."Decadent"Bi8er"Chocolate"with"Sweet"Basil"&"Passion"Fruit No!Apologies!Necessary 2."Black"Rum"with"Charred"Orange"&"Allspice 3."Cider"with"Sage"&"Molasses Personally!Handcraoed 4."Smoked"Tomato"with"Rosemary,"Chile"Peppers"&"Sweet"Onion 5."Farro"Grain"with"Blackberry"&"Clove Empowered!EaRng 6."MarketQFresh"Broccoli"with"Dukkah"(blend"of"cumin,"coriander," sesame"and"nuts) 7."Hearty"Meat"Cuts"with"Plantain"&"S.ck"Cinnamon Hidden!PotenRal 8."Ar.choke"with"Paprika"&"Hazelnut 9."Japanese"Katsu"Sauce"with"Savory"Oregano Global!My!Way 10."Anise"with"Cajeta"(Mexican"caramel"sauce) 39" No"Apologies"Necessary"

• Food"lovers"are"making"the"conscious"choice"to" stop"and"enjoy"the"moment" – Savoring"each"detail"of"the"ea.ng"experience" • Rebelling"against"the"“alwaysQon”"mindset"of" modern"life"and"escaping"from"everyday" demands" • Patrons"are"craving"sumptuous"flavors"that" provide"sa.sfac.on" • Chefs"are"combining"indulgent"flavors"that" sa.sfy"all"of"the"senses"

40" 1."Decadent"Bi8er"Chocolate"with" Sweet"Basil"&"Passion"Fruit" An(intensely(indulgent"combo"that"delights"all" the"senses."

• Cocoa"Basil"Biscuits"with"Passion"Fruit" Side" Compote"

• CocoaQRubbed"Ribs"with"Passion"Fruit"BBQ" Sauce" Main" • Cocoa"and"Basil"Dusted"Pulled"Pork" Sandwich"with"Passion"Fruit"BBQ"Sauce"

• Bi8ersweet"Chocolate"Torte"with"Passion" Fruit"Cream" Dessert" • Passion"Fruit"Cake"with"Bi8er"Chocolate"and" Basil"Ganache"

NO!APOLOGIES!NECESSARY:! Diving"headfirst"into"sumptuous"flavors"to"enjoy"the"gra.fica.on"of"a"momentary"escape." 41" 2."Black"Rum"with"Charred"Orange" &"Allspice" An(instant(tropical(getaway,"this"sultry"collision" balances"richness"and"warmth.(

Drink" • Charred"Orange"Colada"

Appe.zer"or" • Grilled"Shrimp"with"Charred"Orange," Allspice"and"Black"Rum"Glaze"over"Coconut" Main" Rice"

• Charred"Orange"Sorbet"with"Warm"Rum" Sauce"and"Spiced"Cookie"Bars" Dessert" • Black"Rum"Charred"Orange"and"Allspice" Paletas"(popsicles)"

NO!APOLOGIES!NECESSARY:! Diving"headfirst"into"sumptuous"flavors"to"enjoy"the"gra.fica.on"of"a"momentary"escape." 42" Personally"Handcraned"

• Chefs"are"taking"a"handsQon"approach"to" food" • Personally"crea.ng"and"perfec.ng"signature" ingredients"and"recipes" – Handcraned"ketchup,","jams,"etc." • Enjoyment"of"pu|ng"extra"work"and".me"to" showcase"their"very"best"dishes" • Communi.es"of"chefs"are"coming"together"to" share"their"ea.ng"experiences"

43" 3."Cider"with"Sage"&"Molasses"

RusKc(and(comforKng,"this"combo"brings"natural" goodness"to"every"meal"of"the"day."

Drink" • MolassesQBourbon"Sour"Cocktail"

• Fried"Chicken"and"Waffles"with"MolassesQ Cider"Syrup" Main" • Seared"Brined"Pork"Chops"with"Cremini" Mushrooms,"Bacon"and"Shallots""

Dessert" • Apple"Sage"Tarte"Ta.n"

! PERSONALLY!HANDCRAFTED:! A"handsQon"approach"to"showcasing"the"very"best"of"ourselves." 44" Total"Flavor" 12" Sweet" Bi8er"

10" Caramelized" Fruity"

8"

6" Musty"" Fermented"

4"

2" Pruney" Floral/Perfumey"

0"

Metallic" Sour"

Earthy/Dirty" Astringent"

Woody" Green"

Pine" Medicinal"

Cider" Sage" Molasses" 45" 4."Smoked"Tomato"with"Rosemary," Chile"Peppers"&"Sweet"Onion" Smoky,(sweet(and(spicy(flavors(energize"handcraned" ketchup,"sauces,"jams"and"more.(

• Smoked"Tomato"and"Poblano"Bisque" Appe.zer" with"Rosemary"Cornbread"Croutons"

•Rosemary"Smoked"Tomato"Jam"and"""""""""""""" Sandwich" Poached"Egg"on"Rus.c"Bread"

• Smoked"Tomato"Chicken"Paella" • Angus"Burger"with"Smoked"Tomato" Main" Rosemary"Chutney,"Grilled"Sweet" Onions,"Provolone"Cheese""

! PERSONALLY!HANDCRAFTED:! A"handsQon"approach"to"showcasing"the"very"best"of"ourselves." 46" Total"Flavor" Musty" 14" Bi8er"

Sweet" 12" Smoky/Ashy"

10" Ro8en/Trashy" Earthy/Dirty" 8"

6" Boiled" Sour" 4"

2" Sulfur" Umami" 0"

Caramelized" Green"

Hay" Vegeta.ve"

Tea" Woody"

Minty" Heat" Medicinal" Pine"

Smoked"Tomato" Rosemary" Chile"Pepper" Sweet"Onion" 47" """"Empowered"Ea.ng"

• People"are"shining"their"rela.onship"with"food" – Developing"a"more"personal"connec.on"to"food"and" their"overall"health" – Choosing"from"diverse"ea.ng"plans"that"can"be" tailored"to"their"everyday"lifestyle" – Feeling"empowered"by"food"and"finding"“what’s" right"for"me”" • Chefs"are"offering"more"healthful"menu"op.ons" – Grains,"fresh"fruits"and"vegetables"to"meet" consumer"demand"

48" 5."Farro"Grain"with"Blackberry"&" Clove" Healthy(ancient(grain(rediscovered"with" powerful"hits"of"fruit"and"spice.(

• Swiss"Chard"and"Farro"Salad"with" Side" Blackberry"Clove"Vinaigre8e"

•Chilled" Farro"Salad"with"Arugula,"Clove" Salad" Macerated"Blackberries,"Roasted"Shallots" and"Lemon"Vinaigre8e"

• Farro"“Rice”"Pudding"with"Clove"and" Dessert" Blackberries"

EMPOWERED!EATING:! Crea.ng"health"and"wellness"harmony"through"a"highly"personalized,"flexible"approach." 49" 6."MarketQFresh"Broccoli"with"Dukkah" (blend"of"cumin,"coriander,"sesame"and"nuts)" SaKsfying(flavors(and(textures,"mixing"unexpected"varie.es" of"broccoli"with"Middle"Eastern"spice"blend.(

Seasoning" • Dukkah"Spice"Blend"

•Dukkah QSpiced"Riso8o"with"Chinese" Side" Broccoli"

• DukkahQCrusted"Fish"with"Chinese"Broccoli" &"Red"Len.ls" Main" • Chilled"Chinese"Dumplings"with"Creamy" Dukkah"Sauce"

EMPOWERED!EATING:! Crea.ng"health"and"wellness"harmony"through"a"highly"personalized,"flexible"approach." 50" Total"Flavor" Astringent" 12" Green"

Anethole" Musty" 10"

Salt" 8" Bi8er"

6"

Heat" Sour" 4"

2" Starchy" Carvone" 0"

Cedar/Woody" Citrus"

Toasted" Burlap"

Medicinal" Nu8y"

Soapy" Onion" Floral/Perfumey" Garlic"

Dukkah" 51" Hidden"Poten.al"

• Uncovering"the"possibili.es"locked"within" ingredients" – Finding"stunning"flavors"in"ingredients"from"produce" to"proteins" – Transforming"underQu.lized"parts"into"extraordinary" meals" • For"example:"Leaves,"stems,"less"familiar"cuts"of"meat" – Using"crea.ve"cooking"methods"to"coax"full"flavors" out"of"every"part"of"an"ingredient"

52" 7."Hearty"Meat"Cuts"with"Plantain"&" S.ck"Cinnamon" A(new(take(on(meat(and(potatoes,"these"ingredients"inspire" crea.ve"approaches"that"unlock"their"full"flavor"poten.al.(

• Lamb"or"Pork"Meatball"Sub"with" Sandwich" Cinnamon"Tomato"Sauce,"Plantain"Chips" and"Tahini"Sauce""

• Lamb"and"Plantain"Konas"with"TomatoQ Yogurt"Sauce" Main" • CinnamonQBraised"Lamb"Shanks"with" Mashed"Plantains"

• Grilled"Skirt"Steak"with"Plantain" Main" Chimichurri"over"Cinnamon"Scented"Rice"

HIDDEN!POTENIAL:! A"wasteQnot"mentality,"uncovering"the"fullest"flavors"from"every"last"part"of"the"ingredient." 53" 8."Ar.choke"with"Paprika"&" Hazelnut" Ingredients(you(thought(you(knew"invite"new"explora.on"to" unleash"their"deliciously"versa.le"starring"quali.es.(

• Ar.choke"Dip"with"Smoked"Paprika" Cros.ni"and"Toasted"Hazelnuts" Appe.zer" • Hazelnut"Stuffed"Ar.chokes"with" Smoked"Paprika"Aioli"

Appe.zer"or" •"Steamed"Mussels"and"Ar.chokes"with" Main" Hazelnut"Gremolata"

• Linguini"Pasta,"Grilled"Chicken"Ar.choke" Main" Hearts,"Kalamata"Olives"and"Smoked" Paprika"and"Hazelnut"Bu8er"

HIDDEN!POTENIAL:! A"wasteQnot"mentality,"uncovering"the"fullest"flavors"from"every"last"part"of"the"ingredient." 54" Global"My"Way"

• Exploring"new"ways"of"cooking"and"ea.ng" through"global"ingredients" – Chefs"are"incorpora.ng"global""and" spices"into"everyday"cooking"" • Highligh.ng"regional"flavors"in"a"personalized" way" • Crea.ng"versa.le"pairings"to"develop"savory" dishes"and"desserts" "

55" 9."Japanese"Katsu"Sauce"with" Savory"Oregano" Tangy(flavors(of(BBQ(and(steak(sauce(create"the" next"goQto".(

• Chicken"Tamales"with"Katsu"Picante" Appe.zer" Sauce"

• Greek"Style"Cold"Udon"Noodle"Salad"with" Salad" Katsu"Oregano"Vinaigre8e"

• Oregano"Breaded"Pork"Cutlet"with"Apple" Main" Katsu"Sauce"

GLOBAL!MY!WAY:! Discovering"the"unlimited"flavor"possibili.es"of"global"ingredients,"beyond"tradi.onal"roles"in"

“ethnic”"cuisines." 56" Total"Flavor" Acid"Bite" 10" Medicinal" 9" Numbing" Hay" 8"

7"

Salt" 6" Minty"

5"

4"

Sweet"" 3" Green"

2"

1"

Sour" 0" Musty"

Heat" Woody"

Caramelized" Bi8er"

Vinegar" Fruity"

Vegeta.ve" Clove" Cinammon" Katsu"Sauce" Savory"Oregano" 57" 10."Anise"with"Cajeta"" (Mexican"caramel"sauce)" Sweet,(rich(delight(transports"desserts"and" savory"dishes"to"new"places.(

Appe.zer" • Cajeta"Fruit"and"Nut"Warm"Brie"

• Sweet"and"Savory"Pork"Tenderloin"S.rQ Fry" Main" • Fried"Bunuelos"with"Cajeta"and" Strawberry"Salsa"

Dessert" • Creamy"Cajeta"Caramel"with"Anise"

GLOBAL!MY!WAY:! Discovering"the"unlimited"flavor"possibili.es"of"global"ingredients,"beyond"tradi.onal"roles"in"

“ethnic”"cuisines." 58" Ques.ons?"

h8p://www.mccormick.com/FlavorForecast" h8p://www.mccormickforchefs.com"

59"