UPDATE AUDIENCES – September 2011 DISCLAIMER
Statements contained in this document, particularly those concerning forecasts on future M6 Group performances, are forward-looking statements that are potentially subject to various risks and uncertainties.
Any reference to M6 Group past performances should not be interpreted as an indicator of future performances.
The content of this document must not be considered as an offer document or a solicitation to buy or sell M6 Group shares.
222 Television activitiesTELEVISION Audience Ratings
3 Television – Audience ratings January-August 2011 : Individual Watching Time up + 13 mn : TV is a buoyant media
Movement in watching time in France
03:53 03:53 03:50 03:51 03:50 03:41 03:36 03:38 03:32 03:31 03:26 03:22 03:21 03:14 03:05 02:53
January February March April May June July August
2010 2011 live
In France, the individual watching time (without PVR consumption) increased every month in 2011 compared to 2010, and particularly during the summer
Source: Médiamétrie 4 Television – Audience ratings January-September 2011 : The Group channels improve their position throughout the TV landscape
4+ y.o audience share (%)
ALL TV HISTORICAL TV CHANNELS
72,6 wk1-wk38 2009 68,3 65,3 wk1-wk38 2010 +3.6 pts -0.6 pt wk1-wk38 2011 -3.0 pts 19,3 22,9 14,6 12,8 12,4 11,8
TV M6 GROUP Group channels
100% aud. share
50% aud. share
10,8 10,4 10,6 +0.4 pt +0.2pt +0.2 pt 3,3 2,3 2,9 1,0 0,9 1,1
Sources : Médiamétrie / MediaCabSat Médiamat thématik / Médiaplanning 5 Television – Audience ratings January- September 2011 : 03h-27h: M6, only major channel to increase its ratings wk1-wk38 2010 wk1-wk38 2011 -0.9 pt -1.2 pt 31,7 34,7 24,6 23,7 -0.8 pt +0.2 pt
16,2 = -0.1 pt 4+ y.o audience 15,0 10,7 9,9 10,4 10,6 +3.0 pts ratings (%) 3,0 3,0 1,1 1,0
-1.2 pt +2.7 pts
32,4 35,1 28,1 26,9 -1.1 pt +0.6 pt -0.9 pt Housewives<50 y.o +0.2 pt -0.1pt 16,5 17,1 audience ratings 12,1 11,0 6,1 5,2 2,7 2,5 0,6 0,5
6 Source : Médiamétrie Television – Audience ratings M6 achieved an excellent Summer 2011 and reached its best market share since Summer 2007
4+ y.o audience ratings (%) Summer 2007 31,0 Summer 2008 Summer 2009 Summer 2010 27,4 Summer 2011 26,1
23,9 23,1
18,6 18,8 17,6 17,1 15,1 14,5 13,9
11,9 11,1 10,4 10,4 10,5 10,6 10,5 10,1
2,5 2,6 2,0 2,1 1,9
7 Source: Médiamétrie Television – Audience ratings M6 is the only historical channel to improve its market share this summer thanks to powerful brands and programs FBI DUO TRES SPECIAL
PRIME TIME ACCESS PRIME TIME
L‘AMOUR EST DANS LE PRE 100% MAG
Best ratings for a TV show on M6 since 2001 : 6.1 M° viewers on The magazine gained +200 000 average viewers compared to last summer
M6 leader every week
NEWS MAGAZINES SCENES DE MENAGES
The French series keeps on growing CAPITAL has increased by + 600 000 and improves by +800 000 viewers the viewers compared to last summer weekend slot
The series reached its best ZONE INTERDITE has increased by performances ever during the 1st + 200 000 viewers compared to last week of September summer
FILMS LE 19 45
Best increase among evening news : +500 The programming of previously 000 viewers in one year unreleased films was very successful : LE 19 45 broke a new record : +500 000 viewers on average 16.0% ms among individuals 4+
8 Source : Médiamétrie Television – Audience ratings 4 first weeks of September : M6 continues to improve its market share thanks to successes in all kinds of programs on strategic time slots FBI DUO TRES SPECIAL
Audience ratings : 4+ y.o : 11.3% : +0,4pt vs 2010
H<50 y.o : 17.7% : +0,2pt vs 2010
RECORDS ON ACCESS RECORDS ON PRIME TIME
7,6 million viewers for Broken records for Le Petit Nicolas LE 19 45 and Scènes de ménages on the 1st of September : since their respective launches best audience ever for a film on M6
9 Source : Médiamétrie Television – Audience ratings
January-September 2011 : W9 catches up with TMC among the 4+ target
4+ y.o audience ratings (All France) wk1-wk38 2010 wk1-wk38 2011 +0.3 pt +0.4 pt +9% +0.5 pt +14% +28% +0.5 pt 3,5 -0.1 pt 3,2 3,3 +28% +0.3 pt 2,9 -5% +19% +0.2 pt +13% 2,4 2,4 +0.1 pt 2,2 2,1 +7% 1,9 1,9 1,9 1,8 1,6 1,6 1,0 1,1
TMC W9 Direct 8 NRJ12 Gulli France 4 NT1 Direct star 10 Source : Médiamétrie Television – Audience ratings
January-September 2011 : W9 reinforces its leadership on the commercial target
Housewives<50 audience ratings (All France) wk1-wk38 2010 wk1-wk38 2011 +0.3 pt +8% +0.4 pt +12% +0.1 pt +4% +0.6 pt 4,2 +33% +0.8 pt 3,9 3,9 3,5 +53% -0.2 pt -9% +0.3 pt +17% 2,5 2,6 2,4 2,3 2,2 2,1 1,8 2,0 1,8 1,5
W9 TMC NRJ12 Direct 8 NT1 Gulli France 4 11 Source : Médiamétrie Television – Audience ratings Broken records for W9 in August 2011
> 3.8% market share among individuals 4+ y.o. : best monthly result ever for W9 > 4.8% market share among Housewives-50 : best monthly result ever on the DTT network
> W9 keys to success are its top brands and an original humorous programming
A successful youth film programming Success for entertainment programs Top brands strongly contribute to W9 success
Success for the ASTERIX film franchise The combination of light entertainment programs in W9’s top brands maintain high scores this the afternoon increased W9 performances summer
Best ratings ever for an animated film on the DTT MY WIFE AND KIDS ENQUETE D’ACTION network : 1.7M° viewers W9 2nd national channel among ind. -25 y.o. W9 DTT leader channel with the US series among ind. -50 y.o. W9 first DTT channel every week
W9 national leader among children
CARREMENT 80 & GENERATION TOP 50 RAMSAY CAUCHEMAR EN CUISINE W9 DTT leader with both music entertainment W9 DTT leader channel shows among ind. -50 y.o.
Source: M édiam étrie 12