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Whitepaper V2.6 MAVO Token Whitepaper V2.6 MAVO Token PREFACE Films are an integral part of the modern world. They connect us and bring us closer together. They have become one of the most essential components of entertainment in our daily lives, and a common language that we all speak regardless of nationality, religion, race, or culture. In addition to its tremendous cultural impact, the film industry also accrues very impressive income every year. In 2016, revenue generated by worldwide box office ticket sales totaled an impressive US$38 billion, led by a rapid pace of growth in China, whose market size has played an important role in affecting positive market trends. In fact, it has been predicted that by the year of 2020, global film box office revenues will reach US$49.3 billion. Meanwhile, online movie streaming platforms achieved outstanding results in the year 2016, benefiting from a large number of overseas subscribers. In fact, 2016 was the first year in which Netflix’s number of overseas subscribers actually exceeded its local US subscriber base, with 104 million people subscribing to the service in total, generating a 32.3% increase in sales revenue and a total revenue of US$2.785 billion. All of this indicates that the breakneck pace of the movie industry is not set to slow down anytime soon. 2 THE REMAINING ISSUE Unfortunately, in reality the boom in the movie industry still benefits only a very small portion of the industry’s professionals, with very little profit trickling down to those who actually produce the movies in question. In the Chinese movie industry, for example, actors have been forced to squeeze a great deal of their work into short timeframes in order to accommodate minimal budgets, with even leading actors replaced by substitutes in most scenes. At the same time, in a typical large budget blockbuster film made in China, 60% of the production budget is typically given to big celebrities and the film director, with only 20% allocated for VFX special effects – making it look like a low-budgeted film - with the remaining 20% left for the production crew, which can number in the hundreds. These facts are a sad indictment of the inequality present in the movie industry, and the trend holds firm in developed markets too. Just as in China, the movie production and distribution system was built and is managed by large corporations who control movie financing, keeping the lion’s share of the profits and limiting the financial benefit accrued by actual filmmakers, Compounding this, the theatrical release of films in cinemas are often controlled and restricted the cinema operators who have full control to determine the release date, time and number of screening halls. Even the so called saviors of the movie industry - platforms such as Youku, iQiyi, and Netflix - operate under a veil of secrecy and do not allow filmmakers to access data regarding their film’s audience and thus understand the response of the public towards their films. In short, no matter where filmmakers turn, they are confronted by a system in which they have no ownership; a system designed specifically to keep power and influence away from them. 3 MAVO’S VISION Our goal is to build an open video playback platform that reward Filmmakers/Creators fairly whilst enabling viewers to have democratic access to quality content and allowing Advertisers to have a larger target audience. The platform operates using MAVO Tokens (known as MVT) as a utility token to bring Filmmakers/Creators, Viewers and Advertisers to build a better model for the film industry. Built on blockchain base technology, the platform will allow Filmmakers/Creators to exercise control over MAVO Token their content rights and freely share their work on the is the symbols MAVO platform. Tokens can be rewarded to them and used to represent they can contribute their tokens back to the MAVO MAVO Token and community to enhance the MAVO platform. Viewers the Code is MVT. can access to diverse range of content to support and reward Filmmakers/Creators work that they enjoy and in return, can be rewarded by Filmmakers /Creators and Advertisers for supporting the films. On the other hand, Advertisers who want to target a larger audience through online media can use MVT to exchange for advertising spots for exposure. Buy MVT to exchange for Ad Spots to seek Exposure Give back MVT to appreciate support Receive MVT Receive MVT Deposit MVT for Premium Membership Donate MVT to Filmmaker 4 Using Smart Contracts, we will also be able to add an extra layer of security and certainty to the industry, with sharing, streaming and all forms of licensing governed faultlessly, securing the interests of the copyright owners and leaving all shareholders immediately and appropriately compensated. Tokens generated from films watched on the platform will also be distributed fairly amongst the Director, Producer and Scriptwriter, or whom ever sould enjoy the rewards, eliminating potential of conflict and charges by middlemen. We believe that this new platform will enable Filmmaker / Creator and film lovers to work together in forming a new global film ecosystem, placing power in the hands of those who love and create movies while creating a fairer film economy that inspires growth and rewards all users efficiently and appropriately. Director 25% Viewers Producer 25% Scriptwriter 25% Smart Contract Advertisers Others can distribute the reward 25% base on percentage set by the Filmmaker/Creator STARTING THE MOVEMENT We envision MAVO as not only one of the most innovative and successful movie platforms but also a place for TV, short films, live streams, multimedia content, concerts and variety shows. We envision a future where creators, audiences, film employees, studios and other partners will use MVT to create mutually beneficial arrangements. For this to happen, however, there must be enough content to encourage Filmmaker / Creator and audiences to begin building relationships, and we will do so by supporting studios and independent films, giving the MAVO platform access to a wide variety of content. We will also support our own productions and invest in other projects with high potential at the same time. 5 MAVO’s CONTENT LIBRARY MAVO Platform plan to acquire wide variety of contents as below: Feature Film Short Film Documentary Indie Film Classic Anime Series Stand Up MAVO PLATFORM MEMBERSHIP MAVO Platform plan to introduce two tier of membership : FREE and PREMIUM. Below is a simple comparison with major streaming media platforms: PREMIUM MEMBER FREE MEMBER Deposit 50* MVT (Withdraw Anytime MAVO Free with Ads to Cancel), Can Skip Ads Watch in 480p (DVD Quality) Watch in 720p HD or 1080p Full HD * Subject to change Limited Commercial Hulu Plus / No Commercial Hulu USD7.99/month USD11.99/month with Ads No Ads Individual Student Subscription Standard Subscription HBO NOW USD9.99/month USD14.99/month Basic Plan Standard Plan Premium Plan Netflix USD8/month USD10/month USD12/month 1 Screen 2 Screens 4 Screens 480p 1080p Up to 4K Amazon Prime Video Prime Monthly Prime Yearly USD8.99/month USD10.99/month USD99/year Video with other benefits with other benefits 6 MAVO USER INTERFACE (Mobile) Home Page List of Films & Videos Movie Info & Synopsis Comments From Support Using MVT Members Members can support particular films or Filmmaker / Creator by reward them any number of MAVO Tokens (MVT). 7 SUPPORTING FILMMAKER / CREATOR Support and Rate Filmmaker / Creator Insights Members can rate films, Account Graphs enable Filmmaker / leave comments and reward Filmmaker / Creator can Creator to better understand MVT to support the film or its manage their films and videos the response to their films Filmmaker / Creator. while checking their number and gain stronger insights of followers and supporters. moving forward. Supporters’ Info Incentivization Gather Token Filmmaker / Creator can see To encourage growth, Filmmaker / Creator can build their full list of supporters and Filmmaker / Creator their own page to get support the amount of MVT rewarded. can incentivize selected and gather MVT token from supporters to watch his/her supporters for the next film. project. 8 FILMMAKER / CREATOR’S CHANNEL Channel Subscription Filmmaker / Creator can set up his own channel, and decide which videos to charge for MVT or just go free. MEMBERSHIP Member Profile Subscription Premium Member Members can check their viewing Regular members can watch Premium members enjoy history, the films and Filmmaker / in DVD-level quality with viewing in 720p/HD or 1080p/ Creator they have supported, and advertisements. Full HD resolution. the incentives they have received from Filmmaker / Creator. 9 Advertising Pre-Stream Ads Video or static advertisements ranging in length from 10 seconds to 30 seconds will be shown before the video is played. A progress bar will show the length of the advertisement, and an option to “Skip Ad” will be displayed on the bottom right corner. Skip Ad Only Premium members may skip ads. If the Free member tapping the “Skip Ad” button will redirect to a subscription page. Resume Video When the advertisement is finished, the video will resume playing. Advertiser Dashboard Advertisers can book advertisement slots using MVT. Various packages are available for selection, in addition to sophisticated audience targeting tools. 10 CROSS-PLATFORM COMPATIBILITY Our web-based platform will be fully compatible with industry leading browsers (i.e. Internet Explorer, Firefox, Chrome, Safari, Opera, etc). The mobile version will support the latest Apple iOS and Android operating systems, and will dynamically fit to different tablet and smartphone screen sizes. CONVENIENT PAYMENTS For Advertisers who are new to cryptocurrency, asking them to buy MVT in cryptocurrency exchange may sound too complicated, therefore MAVO is considering to accept Bitcoin, Altcoins and other conventional payment methods, to buy MVT with a Servicing Fee within the platform.
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