Whitepaper V2.6 MAVO Token

PREFACE

Films are an integral part of the modern world. They connect us and bring us closer together. They have become one of the most essential components of entertainment in our daily lives, and a common language that we all speak regardless of nationality, religion, race, or culture.

In addition to its tremendous cultural impact, the film industry also accrues very impressive income every year. In 2016, revenue generated by worldwide box office ticket sales totaled an impressive US$38 billion, led by a rapid pace of growth in China, whose market size has played an important role in affecting positive market trends. In fact, it has been predicted that by the year of 2020, global film box office revenues will reach US$49.3 billion.

Meanwhile, online movie streaming platforms achieved outstanding results in the year 2016, benefiting from a large number of overseas subscribers. In fact, 2016 was the first year in which Netflix’s number of overseas subscribers actually exceeded its local US subscriber base, with 104 million people subscribing to the service in total, generating a 32.3% increase in sales revenue and a total revenue of US$2.785 billion. All of this indicates that the breakneck pace of the movie industry is not set to slow down anytime soon.

2 THE REMAINING ISSUE

Unfortunately, in reality the boom in the movie industry still benefits only a very small portion of the industry’s professionals, with very little profit trickling down to those who actually produce the movies in question. In the Chinese movie industry, for example, actors have been forced to squeeze a great deal of their work into short timeframes in order to accommodate minimal budgets, with even leading actors replaced by substitutes in most scenes. At the same time, in a typical large budget blockbuster film made in China, 60% of the production budget is typically given to big celebrities and the film director, with only 20% allocated for VFX special effects – making it look like a low-budgeted film - with the remaining 20% left for the production crew, which can number in the hundreds.

These facts are a sad indictment of the inequality present in the movie industry, and the trend holds firm in developed markets too. Just as in China, the movie production and distribution system was built and is managed by large corporations who control movie financing, keeping the lion’s share of the profits and limiting the financial benefit accrued by actual filmmakers, Compounding this, the theatrical release of films in cinemas are often controlled and restricted the cinema operators who have full control to determine the release date, time and number of screening halls. Even the so called saviors of the movie industry - platforms such as Youku, iQiyi, and Netflix - operate under a veil of secrecy and do not allow filmmakers to access data regarding their film’s audience and thus understand the response of the public towards their films.

In short, no matter where filmmakers turn, they are confronted by a system in which they have no ownership; a system designed specifically to keep power and influence away from them.

3 MAVO’S VISION

Our goal is to build an open video playback platform that reward Filmmakers/Creators fairly whilst enabling viewers to have democratic access to quality content and allowing Advertisers to have a larger target audience.

The platform operates using MAVO Tokens (known as MVT) as a utility token to bring Filmmakers/Creators, Viewers and Advertisers to build a better model for the film industry.

Built on blockchain base technology, the platform will allow Filmmakers/Creators to exercise control over MAVO Token their content rights and freely share their work on the is the symbols MAVO platform. Tokens can be rewarded to them and used to represent they can contribute their tokens back to the MAVO MAVO Token and community to enhance the MAVO platform. Viewers the Code is MVT. can access to diverse range of content to support and reward Filmmakers/Creators work that they enjoy and in return, can be rewarded by Filmmakers /Creators and Advertisers for supporting the films.

On the other hand, Advertisers who want to target a larger audience through online media can use MVT to exchange for advertising spots for exposure.

Buy MVT to exchange for Ad Spots to seek Exposure Give back MVT to appreciate support Receive MVT

Receive MVT Deposit MVT for Premium Membership Donate MVT to Filmmaker

4 Using Smart Contracts, we will also be able to add an extra layer of security and certainty to the industry, with sharing, streaming and all forms of licensing governed faultlessly, securing the interests of the copyright owners and leaving all shareholders immediately and appropriately compensated. Tokens generated from films watched on the platform will also be distributed fairly amongst the Director, Producer and Scriptwriter, or whom ever sould enjoy the rewards, eliminating potential of conflict and charges by middlemen.

We believe that this new platform will enable Filmmaker / Creator and film lovers to work together in forming a new global film ecosystem, placing power in the hands of those who love and create movies while creating a fairer film economy that inspires growth and rewards all users efficiently and appropriately.

Director 25% Viewers Producer 25%

Scriptwriter 25% Smart Contract Advertisers Others can distribute the reward 25% base on percentage set by the Filmmaker/Creator

STARTING THE MOVEMENT

We envision MAVO as not only one of the most innovative and successful movie platforms but also a place for TV, short films, live streams, multimedia content, concerts and variety shows. We envision a future where creators, audiences, film employees, studios and other partners will use MVT to create mutually beneficial arrangements.

For this to happen, however, there must be enough content to encourage Filmmaker / Creator and audiences to begin building relationships, and we will do so by supporting studios and independent films, giving the MAVO platform access to a wide variety of content. We will also support our own productions and invest in other projects with high potential at the same time.

5 MAVO’s CONTENT LIBRARY

MAVO Platform plan to acquire wide variety of contents as below:

Feature Film Short Film Documentary Indie Film

Classic Anime Series Stand Up

MAVO PLATFORM MEMBERSHIP

MAVO Platform plan to introduce two tier of membership : FREE and PREMIUM. Below is a simple comparison with major streaming media platforms:

PREMIUM MEMBER FREE MEMBER Deposit 50* MVT (Withdraw Anytime MAVO Free with Ads to Cancel), Can Skip Ads Watch in 480p (DVD Quality) Watch in 720p HD or 1080p Full HD * Subject to change

Limited Commercial Hulu Plus / No Commercial Hulu USD7.99/month USD11.99/month with Ads No Ads

Individual Student Subscription Standard Subscription HBO NOW USD9.99/month USD14.99/month

Basic Plan Standard Plan Premium Plan Netflix USD8/month USD10/month USD12/month 1 Screen 2 Screens 4 Screens 480p 1080p Up to 4K

Amazon Prime Video Prime Monthly Prime Yearly USD8.99/month USD10.99/month USD99/year Video with other benefits with other benefits

6 MAVO USER INTERFACE (Mobile)

Home Page List of Films & Videos

Movie Info & Synopsis Comments From Support Using MVT Members Members can support particular films or Filmmaker / Creator by reward them any number of MAVO Tokens (MVT).

7 SUPPORTING FILMMAKER / CREATOR

Support and Rate Filmmaker / Creator Insights Members can rate films, Account Graphs enable Filmmaker / leave comments and reward Filmmaker / Creator can Creator to better understand MVT to support the film or its manage their films and videos the response to their films Filmmaker / Creator. while checking their number and gain stronger insights of followers and supporters. moving forward.

Supporters’ Info Incentivization Gather Token Filmmaker / Creator can see To encourage growth, Filmmaker / Creator can build their full list of supporters and Filmmaker / Creator their own page to get support the amount of MVT rewarded. can incentivize selected and gather MVT token from supporters to watch his/her supporters for the next film. project.

8 FILMMAKER / CREATOR’S CHANNEL

Channel Subscription Filmmaker / Creator can set up his own channel, and decide which videos to charge for MVT or just go free. MEMBERSHIP

Member Profile Subscription Premium Member Members can check their viewing Regular members can watch Premium members enjoy history, the films and Filmmaker / in DVD-level quality with viewing in 720p/HD or 1080p/ Creator they have supported, and advertisements. Full HD resolution. the incentives they have received from Filmmaker / Creator.

9 Advertising Pre-Stream Ads Video or static advertisements ranging in length from 10 seconds to 30 seconds will be shown before the video is played. A progress bar will show the length of the advertisement, and an option to “Skip Ad” will be displayed on the bottom right corner.

Skip Ad Only Premium members may skip ads. If the Free member tapping the “Skip Ad” button will redirect to a subscription page.

Resume Video When the advertisement is finished, the video will resume playing.

Advertiser Dashboard Advertisers can book advertisement slots using MVT. Various packages are available for selection, in addition to sophisticated audience targeting tools.

10 CROSS-PLATFORM COMPATIBILITY Our web-based platform will be fully compatible with industry leading browsers (i.e. Internet Explorer, Firefox, Chrome, Safari, Opera, etc). The mobile version will support the latest Apple iOS and Android operating systems, and will dynamically fit to different tablet and smartphone screen sizes.

CONVENIENT PAYMENTS For Advertisers who are new to cryptocurrency, asking them to buy MVT in cryptocurrency exchange may sound too complicated, therefore MAVO is considering to accept Bitcoin, Altcoins and other conventional payment methods, to buy MVT with a Servicing Fee within the platform. We believe that this convenient payments will encourage Advertisers to try MAVO platform.

MVT

Advertiser Bitcoin

Viewer Altcoins

Conventional Filmmaker Payment Creator

11 BUSINESS MODEL

MAVO’s busines model is very simple:

ABOVE-THE-PLATFORM Advertisers can buy in-app advertising spots using MVT. Major portion of the ad revenue goes to the Filmmaker / Creator whose video it is shown in and the balance will goes to MAVO.

Free members may watch the videos in 480p/DVD quality with advertisements that they cannot skip.

Deposit 50* MVT into the MAVO account to become Premium members, and enjoy 720p/HD or 1080p/Full HD quality and can skip all advertisements. The 50 MVT Deposit can be withdrawn anytime to cancel the Premium membership. *Subject to change.

Members can support Filmmaker / Creator by giving any amount of MVT, and Filmmaker / Creator can give back any amount of MVT to members as an incentive or token of appreciation to encourage growth.

Eligible Filmmaker / Creator can upload a teaser or proposal to call for support and gather MVT to start his / her next project.

Filmmaker / Creator can start their own video channel and set its subscription package.

MAVO is considering to accept Bitcoin, Altcoins and other conventional payment methods to convert to MVT within the platform.

BELOW-THE-PLATFORM To build MAVO’s film library, the team will negotiate with distributors and filmmakers worldwide to acquire feature films, short films, independent films, documentaries and other videos.

With an affiliate film production team, MAVO will produce and joint- produce original films with other studios.

With a list of existing high potential library of IP (intellectual property) consisting of novels, graphic novels and Manga in hand, MAVO will develope and nurture these assets by authorizing film adaptations, TV adaptations and merchandise in collaboration with production studios and filmmakers.

12 THE USE OF TOKENS

The role of MAVO Tokens throughout the project is to support continual developmental and operational needs. The remuneration of all employees (other than that of social welfare, insurance and other expenses paid by the government of the workplace) will be accomplished using MAVO Tokens. MAVO tokens are generated by the system and are arranged as follows:

35% ICO

35% 15% Reserve as Incentive for Participants, Clients and 15% Assets Acquisition 25% Liquidity and Contents Aquisition Fund

20% 5% Token Cost, Legal and Admin 25% Fees

5% 20% Reserve for Future Use

MILESTONES

The cost to build MAVO Platform and acquisition for content library can be huge, we set a 3 stage milestones for MAVO Token ICO so that we can deliver what we promised if we successfully raised enough fund.

0% 30% 50% 100% Soft Cap Mid Cap Hard Cap

Soft Cap Develop MAVO Platform with Free and Premium membership features and Advertising Dashboard.

Mid Cap Everything in Soft Cap + Support to Filmmaker / Creator + Incentivize Member + Content Library + Bitcoin, Altcoins & other payment method Acceptance.

Hard Cap Everything in Mid Cap + Original Film Production + Film Investment + Mass Marketing with Celebrities.

13 MAVO TEAM MARIO KASSAR Legendary Hollywood JACK LEE Producer and Executive CEO, Founder Producer Formerly as Vice President of Mario has released 36 motion Sparky Animation Singapore, pictures, i.e. “Rambo” and VP of Digibook SNDA Shanghai. “Terminator” franchises which have Jack also a film producer. been nominated for 16 Academy Awards.

JAMES KOH ERIC YAP Fintech Advisor Former Security and Formerly a Financial Specialist Infrastructure architect at in Wall Street, he was also bitFlyer the service provider for major Eric is currently in Japan’s telecommunication operators in Amazon Web Services Data Center Malaysia. Operations.

SANDRA YAP ALVIN FOO Executive Director Digital Marketer and China Fintech Entrepreneur and Accelerator Hollywood Actress, Sandra Based in Shanghai, Alvin was the made her feature film debut in Head of Mobile at Google China, Steven Seagal’s action-packed and Head of Mobile Interactive at “The Perfect Weapon”. Nokia China.

JONATHAN CASE YURI NISHIMOTO Communication Director Japanese I.P. and Founder of Case Creativity, Contents Licensing a writing-centric branding She formerly worked for Toho agency serving clients such as Co., Ltd., one of Japan’s Big Prudential and Farm Fresh. Four film studios, Sony Computer Entertainment Taiwan, and Sanrio Co., Ltd. Taiwan.

RYAN FENNELLY NILS KWAR Financial Market Digital Advertising Engineering Specialist Based in Dublin, Ireland, Nils is Ryan has extensive knowledge a digital advertising professional and expereince in Derivative who currently works for tech giant Trading and Quant Trading. Google.

CALVIN SU General Counsel & Blockchain enthusiast Former Software Engineer for Microsoft, Calvin is a Sci-Fi Novelist, and the successor to Ni Kuang, Hong Kong-American Novelist and Screenwriter. 14 ABOUT MARIO KASSAR

Raised in Italy and south of France, Kassar started to distribute Italian and French movies to Far East at age 18. At the age of 28, Kassar’s early efforts as an independent filmmaker began with small-scale release films such as “The Amateur” and “Victory” and shortly thereafter struck up a friendship with Hungarian-born Andrew G. Vajna. The two moved to Los Angeles in the mid-1970s to begin their careers as filmmakers. Kassar quickly became known as an incredibly creative producer in the motion picture industry and a pioneer in foreign market film distribution.

In 1976, Kassar co-founded Carolco, which Personal quotes became a major force among independent production companies. Carloco’s first production venture made motion picture history Independent film is when a new American hero, John Rambo, was difficult to produce. No matter introduced to audiences in “First Blood”. This what you do for financing, Sylvester Stallone action adventure became there’s always a piece missing. an international blockbuster, grossing $120 million worldwide. Three years later, in 1985, the company released “Rambo: First Blood Part II”, which grossed $300 million worldwide. I find myself talking to more and more young With Carolco, Kassar was executive producer filmmakers these days and on such films as Alan Parker’s “Angel Heart”, the one piece of advice I give: “Rambo III”, and “Johnny Handsome”. Other ...don’t force it! If the material projects include “Music Box”, “Mountains of the is good, the people in this Moon”, “Total Recall”, “Air America”, “Narrow town will know it. Margin”, and “Jacob’s Ladder”.

In late 1989, Kassar became the sole shareholder and chairman of Carolco Pictures. He subsequently executive produced such films as the critically acclaimed “Rambling Rose” (which received two Academy Award nominations for Best Actress and Best Supporting Actress), “The Doors”, “LA Story”, “Terminator 2: Judgement Day” (which grossed over $500 million dollars worldwide, was nominated for six 6 Academy

15 Awards and won four), the erotic suspenseful “Basic Instinct”(which garnered two Oscar nominations for best editing and best original score), “Universal Soldier”, and “Cliffhanger” (1994, which earned three Oscar nominations).

The success of the sci-fi film “Stargate” established a cable series in 1997 entitled “Stargate SG-1”. Worth mentioning is “Chaplin” with Robert Downey Jr. playing the life of legendary actor Charlie Chaplin, directed by Lord Richard Attenborough, which was honored with three Academy Award nominations, including one for Robert Downey Jr. for Best Actor and three Golden Globe nominations.

In 1998, Kassar reteamed with his former partner Andrew Vajna to form C-2 Pictures. Their intention was to produce the event oriented films that they are both known for. They produced “I-Spy” (with Eddie Murphy) for Sony Pictures and “Terminator 3: Rise of the Machines” (2003), which it’s release allowed a window for the franchise to gain new-life: “Terminator: The Sarah Connor Chronicles”.

Mario Kassar, Arnold Schwarzenegger and Sylvester Stallone at the Hotel du Cap

16 MAVO Team members with the legendary Hollywood producer Mario Kassar at Bangkok.

Mario Kassar with Arnold Schwarzenegger in Mario Kassar, Sylvester Stallone and Andy Vajna. “Terminator 3”.

Michael Douglas, Sharon Stone and Mario Kassar at In production with Sharon Stone - “Basic Instinct 2: the screening of “Basic Instinct” at Cannes. Risk Addiction”.

17 MARIO KASSAR’S FILMOGRAPHY (partially, for full list please refer to www.mariokassar.com)

Foxtrot Six Terminator Salvation Terminator: The Sarah Basic Instinct 2 T3: Rise of the Machine 2017, Executive Producer 2009, Executive Producer Connor Chronicles 2006, Producer 2003, Producer In production Box office: $371,353,001 USD 2008, Executive Producer Box office: $38,629,478 USD Box office: $433,371,112 USD

I Spy Lolita Cutthroat Island Showgirls Stargate 2002, Producer 1997, Executive Producer 1995, Executive Producer 1995, Executive Producer 1994, Executive Producer Box office: $50,732,945 USD Box office: $1,071,502 USD Box office: $10,017,322 USD Box office: $37,702,961 USD Box office: $196,600,000 USD

Cliffhanger Chaplin Universal Soldier Basic Instinct T2: Judgement Day 1993, Executive Producer 1992, Producer 1992, Executive Producer 1992, Executive Producer 1991, Executive Producer Box office: $255,023,052 USD Box office: $9,493,732 USD Box office: $101,200,000 USD Box office: $352,927,224 USD Box office: $519,843,345 USD

Total Recall Red Heat Rambo 3 Rambo: First Blood First Blood 1990, Executive Producer 1988, Executive Producer 1988, Executive Producer Part II 1982, Executive Producer Box office: $261,299,840 USD Box office: $34,994,648 USD Box office: $189,015,611 USD 1985, Executive Producer Box office: $125,212,904 USD Box office: $300,400,432 USD

18 ABOUT THE FOUNDER JACK LEE Founder of MAVO Studio and MAVO Token, Jack Lee is a passionate producer, filmmaker and entrepreneur, who loves movie, anime, manga and music. For two decade, Jack provided world class business collaboration and solutions to the creative personnels, manga artists, filmmakers, producers and investors in China, Hong Kong, Taiwan, Japan, Singapore and Malaysia.

Jack acted as the film producers for number of films, and co-produced more with other regional studios, included the action-packed film “The Bodyguard”. Directed by Chinese rising action star Yue Song, “The Bodyguard” made its name in American Film Market 2016 and received Special Jury Selection for BAFICI International Film Festival 2016.

Jack also consulted Shanghai YingQi DM Corp. Ltd, an app developer and manga publisher, has produced several hot selling original titles, included “Bloody Girl”, “I Have A Date with Wizard“, “Brone of Brave”, “Return to Horizon” and “Revival Arm”. Jack’s expertise also extend to nurturing original I.P., and he is currently working on film reboot for Hong Kong renown manga “Teddy Boy / Young & Dangerous”.

19 ABOUT MAVO STUDIO

Mavo Studio fully owned by Magic Mavo Studio Limited, an entertainment production company established in Hong Kong. Our main activities are:

• IP development and operation • Investments in film production • Film production, sales and distribution (Theatrical / TV programmes) Girls’ Generation The Bodyguard • Music and recording production (2016) (2016) • Artist management Released in Taiwan and Released in China. Malaysia. Trailer : http://bit. Trailer : http://bit. ly/2hUO0lE We are a team of 10 with vast ly/2vxZazW experience in the film industry, including the production of more than four films which have received favourable response in Malaysia, Hong Kong, Taiwan, China and abroad. Other than this, the rights of our films have also been sold to the USA, China, South Korea and other countries for TV, Cable TV and VOD.

When Geek Meets Serial The Internship Killer (2015) Stewardess (2014) Released in Taiwan, Hong Released in China. Kong and Malaysia. Trailer : http://bit. Trailer : http://bit. ly/2hVaxPh ly/2wFTkwG

www.mavostudio.asia

20 DISCLAIMER

The proposed membership plan, financial expenditure, roadmap and release timeline (if any) are only estimates and serve to illustrate the general future plan of MAVO. We reserve the right to make adjustments as reasonable based on available resources and other constraints.

Further development and maintenance of the core MAVO platform, and acquisition of new contents to expand the Content Library are the primary cost that MAVO will expense in the near future. We will allocate resources to compensate the core MAVO team, and any future personnel who are signed onto the MAVO team, as necessary. This will primarily consist of Software Engineers, Platform and Infrastructure Engineers, Customer Service and Support Specialists, Product Strategists, and Contents Merchandisers, etc.

MAVO platform will require users have a clear understanding of the rights and responsibilities of all parties involved in using MAVO. Once our token sale has concluded, we will invest the necessary time and capital in developing user agreements for smart contract deployers and content creatos / sellers.

MVT are only functional utility tokens intended to be used to compensate MAVO for use of it’s MAVO platform. These tokens will fuel the development of the MAVO Platform web player and/or app as soon as the minimum cap is achieved. MVT are not for speculative investment. No promises regarding value or future performance are made regarding MVT. No promises regarding any particular value of MVT are made. No other rights associated with holding MVT are given. Proceeds of the token sale may be spent as the company sees appropriate, which may change as deemed necessary in the maturation and advancement of MAVO. MVT is not a cryptocurrency.

Our team is investing heavily in the safety and security of the services MAVO provides. However, we cannot protect against all possible sources of error, especially those in parts of the technology stack we cannot control. Therefore all risks assumed by using the MAVO platform in any capacity, including but not limited to deploying smart contracts, buying or selling video contents or streaming services using MAVO’s platform, and collecting MVT through the MAVO platform are solely assumed by the user. Users must measure the gravity of potential value loss against their trust in the services MAVO will provide and act as they see appropriate. Never trust anything that one cannot afford to lose to any entity, MAVO or otherwise, without fully understanding all of the mechanics involved in the whole procedure. MVT tokens are meant to be held and used by those well-versed in cryptographic tokens, only for the purpose of accessing the services offered on the MAVO platform.

MAVO and its team must abide within the laws set forth in its operational country(ies). We intend to provide our services in as decentralized a fashion as reasonably feasible, but our legal entity must act according to the rules and bounds encoded in applicable laws. This includes but is not necessarily limited to laws governing financial operations, employment, fee charging, and sales.

MVT token sale does not constitute an offer or solicitation to sell shares or securities in MAVO Platform Developments, MAVO or any related or associated company.

You are not eligible to participate in or purchase any MVT tokens in the MAVO Token Sale event if you are a citizen, resident (tax or otherwise) or green card holder of the United States of America and the People’s Republic of China.

21 CONTACT & REFERENCE

MAVO Token Landing Page www.mavotoken.com twitter @mavotoken https://twitter.com/mavotoken

Telegram @mavotoken_news t.me/mavotoken_news

Facebook www.facebook.com/mavotoken

Instagram www.instagram.com/mavotoken

Medium medium.com/@mavotoken

WeChat Group

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