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Project of Statistical Data Collection on Film and Audiovisual Markets in 9 Mediterranean Countries

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Project of Statistical Data Collection on Film and Audiovisual Markets in 9 Mediterranean Countries Film and audiovisual data collection project EU funded Programme FILM AND AUDIOVISUAL DATA COLLECTION PROJECT PROJECT TO COLLECT DATA ON FILM AND AUDIOVISUAL PROJECT OF STATISTICAL DATA COLLECTION ON FILM AND AUDIOVISUAL MARKETS IN 9 MEDITERRANEAN COUNTRIES Country profile: 3. LEBANON EUROMED AUDIOVISUAL III / CDSU in collaboration with the EUROPEAN AUDIOVISUAL OBSERVATORY Dr. Sahar Ali, Media Expert, CDSU Euromed Audiovisual III Under the supervision of Dr. André Lange, Head of the Department for Information on Markets and Financing, European Audiovisual Observatory (Council of Europe) Tunis, 27th February 2013 Film and audiovisual data collection project Disclaimer “The present publication was produced with the assistance of the European Union. The capacity development support unit of Euromed Audiovisual III programme is alone responsible for the content of this publication which can in no way be taken to reflect the views of the European Union, or of the European Audiovisual Observatory or of the Council of Europe of which it is part.” The report is available on the website of the programme: www.euromedaudiovisual.net Film and audiovisual data collection project NATIONAL AUDIOVISUAL LANDSCAPE IN NINE PARTNER COUNTRIES LEBANON 1. BASIC DATA ............................................................................................................................. 5 1.1 Institutions................................................................................................................................. 5 1.2 Landmarks ................................................................................................................................ 6 1.3 Domestic Policy ........................................................................................................................ 7 1.4 Membership of Lebanon and its public audiovisual bodies in active international organizations of the audiovisual sector................................................................................................................ 8 1.5 Links with European institutions ................................................................................................ 9 1.5.1 The European Union .................................................................................................................... 9 1.5.2 The Council of Europe ............................................................................................................... 12 2. THE DEVELOPMENT OF TELECOMMUNICATION INFRASTRUCTURES ............................. 13 2.1 Telecommunication Regulatory Authority (TRA) ...................................................................... 13 2.2 An investment policy ............................................................................................................... 13 2.3 Telecommunications market data ............................................................................................ 14 3. THE REGULATORY FRAMEWORK FOR TELEVISION .......................................................... 19 3.1 The Ministry of Information ...................................................................................................... 19 3.2 Law No. 382-1994 on Radio and Television Broadcasting ....................................................... 19 3.3 Law of 1996 on satellite broadcasting ...................................................................................... 20 3.4 National Audiovisual Council (NAC)......................................................................................... 21 4. DELIVERY SYSTEMS FOR AUDIOVISUAL SERVICES .......................................................... 23 4.1 Number of households and number of TV households ............................................................. 23 4.2 Terrestrial broadcasting ........................................................................................................... 23 4.2.1 Terrestrial analogue television .................................................................................................... 23 4.3 Cable television ....................................................................................................................... 24 4.4 Satellite television ................................................................................................................... 25 4.5 Internet television .................................................................................................................... 26 4.5.1 Applications smartphones and tablets ......................................................................................... 27 4.5.2 The "Lebanese multi-channel unit" on French IPTV operators ..................................................... 27 5. THE LEBANESE TELEVISION LANDSCAPE .......................................................................... 28 5.1 Lebanese Media: between communitarianism and search for credibility ................................... 28 5.2 Information tool or vector of propaganda: the ambiguous game of Lebanese channels ............ 30 5.3 Number of channels established in Lebanon ........................................................................... 31 5.4 Public offer .............................................................................................................................. 33 5.4.1 Télé Liban ................................................................................................................................. 33 5.5 Main private television channels .............................................................................................. 35 5.5.1 LBC / LBCI group....................................................................................................................... 35 5.5.2 LBC International ....................................................................................................................... 35 5.5.3 Future TV or Al-Moustaqbal ....................................................................................................... 38 5.5.4 Manar TV .................................................................................................................................. 42 5.5.5 NBN: National Broadcasting Network ......................................................................................... 44 5.5.6 MTV Al Loubnaniya (Murr TV) .................................................................................................... 45 5.5.7 OTV (Orange TV) ..................................................................................................................... 47 5.5.8 Al Jadeed TV ............................................................................................................................. 48 5.5.9 Al Mayadeen TV ........................................................................................................................ 50 5.5.10 Arab Woman TV (Heya TV) ........................................................................................................ 51 5.5.11 M Melody .................................................................................................................................. 52 6. AUDIENCE MEASUREMENT OF TELEVISION CHANNELS ................................................... 53 6.1 Table: Audience market shares of some Arab and Lebanese channels (2011) ......................... 55 6.2 Ten best programmes in 2011 ................................................................................................. 56 6.3 Market TV results .................................................................................................................... 58 7. FUNDING OF THE AUDIOVISUAL SECTOR ........................................................................... 59 7.1 The television advertising market ............................................................................................ 59 Euromed Audiovisual III 3 Film and audiovisual data collection project 7.2 Digital advertising .................................................................................................................... 60 7.3 Print media.............................................................................................................................. 60 7.4 Cinema and Out-of-home advertising ...................................................................................... 61 8. INTERNET TELEVISION AND ON-DEMAND AUDIOVISUAL SERVICES ............................... 62 8.1 Online VoD Service ................................................................................................................. 62 8.2 Video sharing websites ........................................................................................................... 62 8.3 Branded channels of Lebanese broadcasters on video sharing channels ................................. 62 8.4 Audience of online video websites in Lebanon ......................................................................... 64 9. THE FILM MARKET ................................................................................................................. 67 9.1 Historical overview .................................................................................................................. 67 9.2 The National Cinema Centre (CNC) ........................................................................................ 69 9.3 The Ministry of culture and cinema .........................................................................................
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