Rezos Brands Profile Novemb
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COMPANY PROFILE REZOS BRANDS S.A. is an agri food SME, with expertise in superfoods and functional food oriented, which established in 1983 in Patras, Western Greece. The company has adopted the vertical business model: “from the Farm to Fork”, which includes cultivation, harvesting, research, process, packaging, warehouse storing, marketing, distribution. We have invested in organic cultivation of superfoods (sea buckthorn, echinacea, mountain tea sideritis scardica, pilot cultivations etc) at our own farm located at the center of the protected area of Natura 2000 network under the name Antichasia Ori-Meteora. (Central Greece), by adopting the principles of Precision Agriculture with soil sensors, smart irrigation systems and other agri-technologies in order to monitor our organic cultivation, analyze our highest nutritional value crops & optimize the functionality of our products. We use the innovative osmotic dehydration technology (non-thermal procedure), cold plasma applications at the farm & crops, so that we keep all & maximize the goodness, vitamins & bioactive compounds of our superfruits. We develop functional foods & juices and we undertake researches regarding nanoencapsulation of bioactive ingredients, byproducts and their use to everyday food products. Philosophy of the company is the continuous improvement in the fields of research & development on farming and food, sales, marketing, distribution, as a long-term investment. Reliability, stability and respect lead its way. Rezos Brands is designing and will invest in the construction of a fully equipped food science laboratory in order to make pilots on extraction, dehydration, preservation, encapsulation but also to proceed with nutritional – microbial analysis of Rezos Brands functional food products. From FARM to FORM Operational Sectors The company is divided into 3 operational sectors: Commercial, Distribution & Logistics sector Main activity is the distribution and the development of national sales networks of imported and local food & beverages products, operating in the Greek market. Provides a well operated logistics network, having adopted up to date monitoring and systems, from the purchase stage to the delivery. Boosting sales by Merchandising. We invest at the most modern warehouse management, commercial management software, aiming to ensure customer’s satisfaction both in terms of quality and time of delivery to them. Farming sector We invested in our multifunctional farm at Meteora (Central Greece), offering a unique opportunity to upscale sea-buckthorn (hippophae) as the top Greek super fruit. At our farm we adopted the vertical business model of super fruits cultivation: from the farm to the fork. Our mission is to cultivate, process and market, the best super fruits starting from sea buckthorn and Greek mountain tea, that have been proven scientifically to benefit the human body and mind. Through this vertical business model, we aspire to launch to the European markets, innovative functional foods based on Greek Mediterranean super fruits and aromatic herbs. European R&D Department The department carries out research activities in order to upscale existing products and services towards the development of new products and services oriented to the European and global markets. Main activities: • participation & implementation of EU projects (H2020, Erasmus+, PRIMA, LIFE, BBI, EEA Grants, ENI-MED etc.) • researches on new functional foods & drinks, food sciences & food technologies • implementation of pilots/demonstration on smart farming & precision agriculture • functional – novel food products design • implementation of pilots/demonstration on smart farming & precision agriculture • conducting laboratory researches on • innovative non thermal dehydration methods (osmosis, freeze drying, cold plasma etc.) • extraction technics • nano/micro encapsulation methodology • developing projects on personalized nutrition, plant-based proteins, 3D food printing for special target groups (eg. people with diabetes) towards metabolomics in the farm, nutrigenomics etc. Main Research Areas Our project proposals mainly focus at: ✓ excellence in funding proposals ✓ impact of the proposal on the company ✓ effectiveness of implementation European R&D department implements several EU projects (see table below). Furthermore, the company was selected by a series of lead partners organization to participate in consortia under a variety of H2020 calls and European Initiatives, such as BBI, H2020 SFS/ICT/FTI/INNOSUP, LIFE PRIMA, EEA Grants, Adrion-MED, Erasmus+ etc. European Union granted projects Project Applicant/ EU Programme Year identification or Title of the project Beneficiary Name Contract Number LIFE ENVision-Enhance, Nurture and vitalize the LIFE Environment LIFE ACTION crops to increase yield 2019 and Resource SCL ITALIA SPA GRANTS and plant healthy Efficiency growth (Associate Partner) SMART4ALL- SELFSUSTAINED CROSS TECHNOLOGIKO BORDER CUSTOMIZED DT-ICT-01-2019: EKPAIDEFTIKO H2020-DT-2018- CYBERPHYSICAL SYSTEM 2019 Smart Anything IDRYMA (TEI) 2020 EXPERIMENTS FOR Everywhere DYTIKIS ELLADAS- CAPACITY BUILDING GR AMONG EUROPEAN STAKEHOLDERS NextGen4SC – Preparing DEKAPLUS Erasmus+ 2018-3-CY02- the next generation of 2019 BUSINESS SERVICES KA2 Youth KA205-001383 Supply Chain - CY staff H2020-INNOSUP- H2020_KATANA/ REZOS BRANDS SA 1-25-KATANA 2017 No. Grant Hippocrates Farm - GR (Accelerator) Agreement 691478 SPARKLE: Sustainable Erasmus+ UNIVERSITA DEGLI Precision Agriculture: 2017 - 3519 / 001 - Knowledge 2017 STUDI DI FIRENZE Research and Knowledge 001 Alliances (UNIFI) - IT for Learning how to be an agri-Entrepreneur Hellenic SuperGREENLABELFoods: Agricultural Erasmus+ 2017-1-EL01- Harmonization & 2017 Organization- KA2 VET KA202-036224 Certification of “Demeter” (HAO- “superfoods” DEMETER) - GR PHAEDON - TRANSPARENCY AND TRACEABILITY IN THE SUPPLY CHAIN USING DISTRIBUTED LEDGER TECHNOLOGIES: SEA BUCKTHORN CASE. The PHAEDON project aims at enhancing transparency in the agri-food sector through an innovative and state-of-the-art food traceability system which supports all the stakeholders and processes of the value chain, in all stages from production tο consumption. More specifically, the project will design, implement and evaluate a fully decentralized traceability system for the agri-food sector supply chain, and specifically for the supply-chain of the Sea Buckthorn from Meteora, using Distributed Ledger Technologies, Edge Computing and IoT. The system will provide food tracking (keeping record of the product at each stage) and food tracing (reconstructing the history of the data recorded by the tracking process) functionalities. At the same time, additional functionalities will be implemented for the two main end-user categories, (the professionals who are involved in the production of the food product and the consumers) including monitoring, alerting and feedback mechanisms related to food safety. The lifecycle of PHAEDON is organized in 10 trimesters (30 months) anο includes a series of technical and non-technical tasks so as to assure smooth and effective execution and progress. LIFE ENVision ENVision project aims at realizing and demonstrating the benefits, both for the crops and for the environment, of an innovative bio stimulant formulation, based on the EnNuVi technology, enabling to Enhance the performance of the fertilizer by improving the microelements availability, to Nurture crops with a natural carbon source and to Vitalize crops by including greater tolerance and resistance to different environmental stress. In our view, ENVision project will develop a new bio stimulant that will allow us bettering the plant defense system against abiotic and biotic stresses for increasing crop healthy and rising the crops’ productivity. SMART4ALL SMART4ALL builds capacity amongst European stakeholders via the development of selfsustained, cross-border experiments that transfer knowledge and technology between academia and industry. It targets CLEC CPS and the IoT and combines a set of unique characteristics that join together under a common vision different cultures, different policies, different geographical areas and different application domains. SMART4ALL brings a new paradigm for revealing “hidden innovation treasures” from SEE and helping them to find the path to market via new, innovative commercial products. NextGen4SC The fundamental element of the NextGen4SC project is that is aiming to create a Winning background for youth working in the supply chain/logistics sector, supporting them and empowering their involvement and competitiveness to the job sector, facilitating their preparation as the next generation of the supply Chain staff, to win the employment bet. The innovative character of this project is that is addressed not only to youth workers (which is its official target group) and has not only as aim to support them developing the relevant and high-quality skills and competences for working at the logistics sector or promoting entrepreneurship education and social entrepreneurship among young people. Hippocrates Farm Hippocrates Farm project is funded by H2020-INNOSUP-KATANA accelerator Crowdfunding project in supporting European SMEs in the agri-food supply chain. At Hippocrates Farm, we cultivate, process and market, the best organic sea buckthorn, as a pleasant everyday food, so that people can benefit the most out of it. The synthesis of our consortium is REZOS BRANDS S.A. a leading company in the super foods industry in Greece,