On Consumer Decision Strategies: New Approaches for Studying And
Universit´ede Lausanne Facult´edes sciences sociales et politiques On Consumer Decision Strategies: New Approaches for Studying and Aiding Preferential Choices Th`esepr´esent´ee`ala Facult´edes sciences sociales et politiques de l'Universit´ede Lausanne pour obtenir le grade de docteur en psychologie par Nils Reisen Lausanne 2009 iii In psychology, invoking \strategies" to explain funny data is the last refuge of the clueless. Steven Pinker iv Acknowledgements First of all, I want to thank my two main supervisors Ulrich Hoffrage and Fred Mast for their support and guidance. Special thanks go to Ulrich Hoffrage for his constant and always immediate assistance. His door is always open, both literally and figuratively. I extend my appreciation to my three colleagues Chris White, Jan K. Woike, and Sebastian Hafenbr¨adl. They were always open for questions and we had many enriching discussions. I also want to thank all the other colleagues who provided help with the planning, execution, and analysis of my experiments. Moreover, I would like to thank the following people for their help with the experiments. For Experiment 1, my thanks go to Giovanni Rivera Diaz, Ada Lezama Lugo, Huseyin Cumhur Tekin, and Eren Vardarli for their help with preparing the material, writing the program, and collecting the data, and Chris M. White for help with the simulations. For Experiment 2, I thank Lucas Sinclair for programming MouseWorkshop, Dario Bombari for his help with the eye tracking equipment, Gregory Affolter, Richard Ciapala, Julien Finci, Gabriella Sinicco, and Vasko Vitanov for their help with the data collection and Felix Reisen for his help with the programming of the data analyses.
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