American Society of Church History "One Way": Billy Graham, the Jesus Generation, and the Idea of an Evangelical Youth Culture Author(s): Larry Eskridge Source: Church History, Vol. 67, No. 1 (Mar., 1998), pp. 83-106 Published by: Cambridge University Press on behalf of the American Society of Church History Stable URL: http://www.jstor.org/stable/3170772 . Accessed: 22/10/2014 16:53 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp . JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact
[email protected]. Cambridge University Press and American Society of Church History are collaborating with JSTOR to digitize, preserve and extend access to Church History. http://www.jstor.org This content downloaded from 66.31.143.47 on Wed, 22 Oct 2014 16:53:12 PM All use subject to JSTOR Terms and Conditions "OneWay": Billy Graham,the Jesus Generation,and the Ideaof an Evangelical YouthCulture LARRY ESKRIDGE On New Year's Day 1971 Pasadena, California, basked in its stan- dard smog-tinged sunshine as well over a million people lined the route for the annual Tournament of Roses Parade. That year's grand marshal was America's "Protestant Pope," evangelist Billy Graham. Consistently voted among America's most admired men and a highly visible spiritual counselor and friend of Richard Nixon, Graham may well have been at the zenith of his national influence.