INDIAN COUNCIL OF SOCIAL SCIENCE RESARCH & About : Telangana, the 29th state of , was formed Technical Session-II : Innovative Practices in Insurance in June 2014, with Hyderabad as its capital. The city of Nizams, and other financial services: Marketing of insurance products, TELANGANA STATE COUNCIL OF HIGHER EDUCATION Hyderabad in 2019 is known as the Entrepreneurship Capital of Product innovation in insurance services, Insurance penetration, India. Information technology, retail, banking, tourism, real estate, Promotion of insurance services, Relationship management, Policy textiles, mines and minerals are the key industries. , issues and government's role , Mutual Funds and investment Sponsored , Salarjung Museum, Taramati Baradari, Qutub Shahi services, Innovative financial products, Fintech aspects etc. Tombs, Mecca Masjid, Chow Mohalla Palace, Lane, ICSSR-SRC Technical Session-III Trends in Business, IT & ITeS, , HITEX, Cyber Towers are places of historical and Tourism, Hospitality, Telecommunication and Retail economic relevance. Month of February offers a pleasant weather services: Legal, HR, Consultancy, R & D services, Tourism sector combining the fragrance of winter and the invite of summer. growth, emerging trends, government policy, tourism promotions, TWO DAY NATIONAL CONFERENCE About University College for Women and Department of destination planning, travel services etc., Hospitality services, on Commerce: Popularly called Women's College, University College growth and penetration of hotels, innovative marketing practices, for Women is a constituent college of , with sensory marketing etc., Telecommunication services, new products, NEW VISTAS IN SERVICES MARKETING WITH autonomous status since 1989. It is a 95 years old institution and is hyper-competition, pricing issues promotion and policy aspects etc., accredited 'Five Stars' in the first cycle and 'A' Grade in the next two Retail services, e-tail, CRM in retail, store patronage and loyalty, FOCUS ON FINANCIAL, BUSINESS AND store design and environment, emerging formats etc. COMMUNITY SERVICES (NCSM'19) cycles of NAAC. CPE Status (Third Cycle) renewed in the year 2016- 17. The College is located in a sprawling campus of 42 acres covered Technical Session-IV Issues and Challenges in Marketing February 22-23, 2019 with lush greenery. The Department of Commerce, UCW was Community, Healthcare and Education and other established in the year 1971. It offers Commerce Education for about Community Services: Community building and welfare services, 700 students both at Under-Graduation and Post-Graduation Levels. Education sector, education policy, research issues, industry- university skill mismatch, curriculum design and employability etc., About the Conference: India's services sector is the fastest Healthcare services, e-healthcare, penetration of corporate growing services sector in the world as during the period April- hospitals, technology focus, affordability etc. September 2017-18, growth in services exports and services imports were robust at 16.2 per cent and 17.4 per cent respectively. This two Best Paper Awards: Best papers will be selected from each day national conference will set a platform to share the experiences technical session and will be awarded a certificate of excellence and a of different service sectors - Banking, Insurance & Financial services/ cash prize. Information, Communication and Technology & Business Process Paper Submission Guidelines: Full paper should be submitted in Management/ Education & Healthcare/ Engineering, R&D / Retail, word format and email should be sent to the conference email Transportation and Logistics services/Tourism & Hospitality etc. [email protected]. Papers selected after review process Academicians, research scholars, professionals, voluntary will be published in ISBN Edited Book. Organised by organisations and other interested persons are invited to present original unpublished papers on the main theme or on the sub themes ŸPapers should be in Arial font, size 12 and typed in 1.5 line space. DEPARTMENT OF COMMERCE given. The abstract and full paper will undergo blind review before ŸMaximum number of pages should be 10 for the purpose of UNIVERSITY COLLEGE FOR WOMEN (AUTONOMOUS) selection. Selected papers will be published in ISBN Edited (A Constituent College of Osmania University) Book. publication including references. Hyderabad, Telangana ŸFirst page should contain the paper title, authors' names, Conference Tracks: The conference will bring forth four technical Conference Director Conference Coordinator designation, affiliating institution details, email id and phone sessions and one panel discussion. Papers are invited but not number and then begin with an abstract not exceeding 250 words Dr. Nazia Sultana Dr. B. Shailaja restricted on the following sub-themes of the conference technical and a maximum of 6 key words should be presented. Conference Chairman sessions: ŸHeadings should be left justified with sequential numbering and Dr. K. Krishna Chaitanya Technical Session-I Trends in Banking Services: Emerging be in bold and capitalised. Subheadings should be in bold and trends & growth, New banking products, Pricing banking services, italics, only first letters to be capitalised. Venue Ÿ Prof. Pramada Devi Seminar Hall Penetration of banking , Cross-selling and upselling, CRM in banking, Mathematical notations, tables and figures should clearly be P.G. Block, University College for Women, e-banking, Mobile apps, Technology and Innovation Aspects, presented along the text. Koti, Hyderabad. Promotion of banking services, HR issues, Integrity and Service ŸReferences should be formatted using APA formatting style Quality, Banking Processes, Policy Issues etc. Ÿ Conference E-mail: [email protected] Papers will be entertained with less than 30 % plagiarism. INAUGURAL SESSION - Day 1, February 22, 2019 CHIEF PATRON Technical Session-I Technical Session-II Prof. S. Ramachandram Vice Chancellor, O. U. Chairperson Chairperson Chief Guest Prof. V .Venkata Ramana Vice-Chairman, Prof. Ch. Gopal Reddy Registrar, O.U. Telangana State Council of Higher Education & PATRON Prof. V. Usha Kiran Prof. T. Krishna Kumar Professor of Commerce Professor & former Dean, Professor of Commerce School of Management Studies Prof. A. Roja Rani Principal, UCW (O.U.), Koti Director, Directorate of O.U. Former Director: State Bank of Hyderabad (SBH) Prof. Saritha Reddy Vice-Principal, UCW (O.U.), Koti Placement Services, & India Infrastructure Finance Company, O.U. (IIFCL) Ministry of Finance, Govt. of India CHIEF ADVISORS Guest of Honour Guest of Honour President Prof. S. V. Satyanarayana Professor of Commerce, O. U. Resource Person Resource Person Prof. K. Shankaraiah Professor of Commerce, O.U. Dr. K. Krishna Chaitanya Assoc. Professor of Commerce, Prof. B. Brahmaiah Dr. Saradhi Kumar Gonela Professor of Finance & UCW (O.U.), Koti Assistant Professor Accounting Symbiosis Institute of Dr. G. China Babu Chairman & MD, Centre for Retail ICFAI Business School Management, Hyderabad. Dr. Sridhar Ryakala Asst. Professor of Commerce, City College Prof. K. V. Achalapathi Prof. Prashanta Athma Prof. A. Roja Rani Director, Dhanwantri Institute of Science and Ms. P. Pranitha Assistant Registrar, UCW (O.U.), Koti Head, Department of Commerce, O.U. Principal, UCW (O.U.), Koti Technical Session-III Technical Session-IV Technology, Retired Professor of Commerce O.U. IMPORTANT DATES Chairperson Chairperson PANEL DISCUSSION - Day 1, February 22, 2019 (Industry Experts) Prof. Arya Sri Ankisetti Last Date of 05.02.2019 Full Paper Submission Prof. Badiuddin Former Professor, CBIT & Professor & Retired Director, Intimation of full paper Dean of Commerce School of Management 08.02.2019 MANUU Studies, JNTUH acceptance Last Date for receiving Dr. T. Nagender Swamy Ms. Vineet Rastogi Mr. Vivek Vardhan Resource Person Resource Person print ready manuscript 10.02.2019 Executive Director General Manager & Director, Manager, Applications Villages in Partnership (VIP) SBI Institute of Information, Delivery & Solutions Dr. D. V. Srinivas Dr. Pallavi Kabde Communication & Management (SBIICM) Apolisrises-Oracle Last Date for receiving 15.02.2019 Assistant Professor registration form Head, Department of (University Experts) School of Management Studies, Public Administration, REGISTRATION FEE PARTICULARS (in Rs.) University of Hyderabad BRAOU Delegate Presentation Presentation & Category only Publication ORGANISING COMMITTEE Dr. B. Sandhya Rani Assistant Professor of Commerce Corporate 800 Dr. Sabiha Shareef Assistant Professor of Commerce Delegates 1500 Dr. Vinay Kumar Cheganti Dr. C. V. Ranjani Mrs. O. Bhavani Assistant Professor of Commerce© Professor, Dept. of Management Assistant Professor of Commerce Ms. M.V. Karunasree Assistant Professor of Commerce © Kumaraguru College of Nizam College, O.U. Academicians 500 1000 Mrs. Madhuri Thakur Assistant Professor of Commerce © Liberal Arts and Sciences, Coimbatore Mrs. G. Sarita Assistant Professor of Commerce © VALEDICTORY SESSION — Day- 2, February 23, 2019 Research Dr. Humeira Begum Assistant Professor of Commerce © 300 800 Mrs. Komal Dave Assistant Professor of Commerce © Chief Guest Scholars/Students Mrs. Srilaxmi Assistant Professor of Commerce © * Fee includes conference kit, snacks and lunch for two days. Prof. Ram Mohan Rao Mrs. Sarada Assistant Professor of Commerce © Principal, College of Arts * Spot registration is possible on 22nd & 23rd February 2019 at the conference venue with payment & Commerce, Andhra University of registration fee in cash. However, prior intimation in this regard is desirable. Mrs. Rajyalakshmi Assistant Professor of Commerce © * Accommodation will be provided on payment basis at the Mrs. Nalini Assistant Professor of Commerce © University Guest House on prior notice. * Multiple authors need to make separate registration for Mrs. K. Suchitra Assistant Professor of Commerce © Guest of Honour Guest of Honour President award of certificate and provision of conference kit, snacks and lunch. Mrs. B. Mamatha Assistant Professor of Commerce © Remittance Details: Mrs. Suhasini Assistant Professor of Commerce © Fee can be paid in CASH/DD drawn in Mrs. T. Laxmi Soujanya Lab Assistant favour of 'PRINCIPAL, UCW, KOTI' Mrs. Buhsra Begum Part Time Lecturer of Commerce Mrs. Shravanthi Part Time Lecturer of Commerce For any queries please contact: Mr. Rajagopal Part Time Lecturer of Commerce Prof.K. Shankaraiah Prof. S.V. Satyanarayana Dr. P. Saritha Reddy Dr. Nazia Sultana 91- 8297117436 Ms. Kaveri Part Time Lecturer of Commerce Dean of Commerce, Chairman, Board of Studies Vice Principal Mr. Rambabu Part Time Lecturer of Commerce O.U. Commerce, O.U. UCW (O.U.), Koti Dr. B. Shailaja 91-9989127909

ICSSR-SRC and TSCHE sponsored Two Day National Conference on NEW VISTAS IN SERVICES MARKETING WITH FOCUS ON FINANCIAL, BUSINESS AND COMMUNITY SERVICES (NCSM’19) February 22-23, 2019

Organised by Department of Commerce, Univesity College for Women (O.U.) Koti, Hyderabad

REGISTRATION FORM

Name of the Corresponding Author: Designation: Name of the Co-author (if any): Name of the Institution/Organisation:

Address: City: State: Email: Pin Code: Telephone: Mobile: Delegate Category: Qualification: (Corporate/Acaademician/Research Scholar/ Student) Social Status (SC/ST/BC/OBC/OC) (for the purpose of statistical count) Paper Title: Paper Presentation: Participation:

Paper Presentation and Publication: Technical Session :

Payment details : Amount ______Payment details: DD to be drawn in favour of “Principal, UCW, Koti”, from any Nationalised Bank Cash DD

Contact Details Dr. Nazia Sultana Dr. Dr. K. Krishna Chaitanya Dr. B. Shailaja Conference Director Conference Chairman Conference Coordinator Ph: 8297117436 Ph: 9440886451 Ph: 9989127909 Email: 01. [email protected] Email: [email protected] [email protected]

Registration fee includes conference kit, working lunch & snacks *Co-authors need to make separate registration ** Spot registration is possible on 22nd & 23rd Febraury 2019 at the conference venue with payment of registration fee in cash. However , prior intimation in this regard is desirable. Conference email: [email protected]

Note: The registration form should be filled and sent with a scanned copy of the DD to the following email id before the last date of registration. ------ACKNOWLEDGEMENT Application No. : Name of the Candidate : Name of the Institution : DD No. : Amount : Director/Coordinator Date: