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Department of Design Department of Design Jan - June, 2018 00 I 00 Acknowledgements I would like to express my deep gratitude to my Professor Dr. Deepak John Mathew, Dr.Prasad Onkar, Mr. Neelakantan, Mr.Delwyn Remedios for their guidance, useful comments, remarks and engagement through the learning process of this semester. Furthermore, I would like to thanks to Prof. Dr. Nimmi Rangaswamy and Mr. Doji Samson Lokku who helped me in doing a lot of research and I came to know about so many new things. Also, I like to thank my all classmates and people in my Department for helping throughout to complete the semester and the learning successfully. I would like to thank Ms. Shikha Soni, Ms. Shweta Kherde, Mr. Apoorv Choudhary, Mr. Vinod Chhapariya, Mr. Akash Shinde, Mr. Pratikesh Pundkar, Mr. Dnyaneshwar Muley and my all Friends, who have supported me throughout the entire process. I will be grateful forever for your love and support. VI Dedicated to My Parents and Teachers VII Abstract The current research is based on the visual ethnography towards socio-cultural mapping of the old city Hyderabad and an extensive study of social and cultural dynamics of the location. It draws information from the rich history and cultural diversity of more than 400 years. Hyderabad is known for its beautiful architecture and vast culture brought by people from various corners of the world. The current research not just focusses on an interaction between local communities and tourism, but also helps to explore how the graphic design adds value creation to the mapping of society and culture. It helps in creating a fresh and dynamic approach to promote the significant importance of the location and its cultural treasures. It also examines the impact of visual interpretation of cultural heritage and social behavior of various communities towards the tourism. As commonly known as the city of pearls, Hyderabad is chosen to develop an online design experience for the tourist due to its rich cultural background and attraction among tourists. The online visual map would help the visitors to navigate the places and experience the culture and heritage of Hyderabad to understand the landscape of the city in a more interactive manner. The tourist would be able to navigate the places easily and without any dependence. Hence the present study would help both the tourist and to beautifully represent the city at the same time. VIII Table of Content Abstract Chapter 4: Prototyping ........................................................................................................ 38 Chapter 1: Introduction ....................................................................................................... 13 4.1. Introduction ..................................................................................................................... 39 1.1.Understanding visual ethnography for mapping of culture .............................................. 14 4.2. Mood board ..................................................................................................................... 40 1.1.1. What is visual ethnography?.................................................................................... 14 4.3. Color palette .................................................................................................................... 43 1.1.2. What is cultural mapping? ...................................................................................... 15 4.4. Doodles ........................................................................................................................... 44 1.2. Understanding the existing scenarios of tourism ............................................................ 18 4.5. Design Exploration Style Sheet ........................................................................................ 47 1.3. Scope of work .................................................................................................................. 19 4.6. Graphical Map ................................................................................................................. 64 4.7. User Scenarios ................................................................................................................. 65 Chapter 2: Literature Review:............................................................................................. 20 4.8. Prototype .......................................................................................................................... 67 2.1. Importance of cultural understanding in tourism ............................................................ 21 Chapter 5: User testing ......................................................................................................... 75 2.2. The cultural history of Hyderabad city ........................................................................... 21 2.3. Culture centric design ...................................................................................................... 24 Chapter 6: Conclusion .......................................................................................................... 79 2.4. Visual anthropology: photography as a research media ................................................... 25 2.5. Importance of Mapping ................................................................................................... 26 Chapter 7: References .......................................................................................................... 81 Chapter 3: Methodology:...................................................................................................... 27 3.1. Introduction ..................................................................................................................... 28 3.2. Objectives ........................................................................................................................ 28 3.3. Identification of various locations in Hyderabad city ..................................................... 29 3.4. Field visit to the old city Hyderabad location (Walled City) .......................................... 31 3.4.1. Participant observation (Journey mapping) ............................................................ 32 3.4.2. Photographic documentation .................................................................................. 34 3.4.3. Qualitative interviewing ........................................................................................ 37 09 Table of Content Table of Content Chapter 4: Prototyping ........................................................................................................ 38 Chapter 1: Introduction ....................................................................................................... 13 4.1. Introduction ..................................................................................................................... 39 1.1.Understanding visual ethnography for mapping of culture .............................................. 14 4.2. Mood board ..................................................................................................................... 40 1.1.1. What is visual ethnography?.................................................................................... 14 4.3. Color palette .................................................................................................................... 43 1.1.2. What is cultural mapping? ...................................................................................... 15 4.4. Doodles ........................................................................................................................... 44 1.2. Understanding the existing scenarios of tourism ............................................................ 18 4.5. Design Exploration Style Sheet ........................................................................................ 47 1.3. Scope of work .................................................................................................................. 19 4.6. Graphical Map ................................................................................................................. 64 4.7. User Scenarios ................................................................................................................. 65 Chapter 2: Literature Review:............................................................................................. 20 4.8. Prototype .......................................................................................................................... 67 2.1. Importance of cultural understanding in tourism ............................................................ 21 Chapter 5: User testing ......................................................................................................... 75 2.2. The cultural history of Hyderabad city ........................................................................... 21 2.3. Culture centric design ...................................................................................................... 24 Chapter 6: Conclusion .......................................................................................................... 79 2.4. Visual anthropology: photography as a research media ................................................... 25 2.5. Importance of Mapping ................................................................................................... 26 Chapter 7: References .........................................................................................................
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