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Next Generation of E-Commerce's Impacts on Myanmar Business International Journal of Scientific and Research Publications, Volume 10, Issue 5, May 2020 690 ISSN 2250-3153 Next Generation of E-commerce’s Impacts on Myanmar Business Era Nu Yin Kyaw Lecturer University of Computer Studies (Sittway) [email protected] DOI: 10.29322/IJSRP.10.05.2020.p10179 http://dx.doi.org/10.29322/IJSRP.10.05.2020.p10179 Abstract- This paper investigates the importance of E- technology of small computer called smartphones and commerce’s next generation so called M-commerce in mobile devices, Myanmar people use such devices as Myanmar business space. In E-commerce, we can buy the primary mode of accessing the internet [4].This is and sell goods and service online by the computer and for the introduction of faster mobile 3G, 4G internets by laptop. But in M-commerce, the user not only use transnational telecommunication companies, Telenor mobile for chatting ,sending SMS, downloading songs Myanmar and Ooredoo Myanmar, national Myanmar and videos but also use for other ways like sale, Post and Telecommunications (MPT) and later joined purchase and do many more other activities like get by Mytel. At that time of the survey, 66% of mobile traveling information online, online booking etc. M- owners aged 15-65 in Myanmar had a touch-enabled commerce technology is based on wireless application smart phone (commonly known as ‘touch-phones’- any protocol (WAP). M-commerce helps in improving of mobile with a touch screen) for using the internet [4]. buying and selling goods and services through wireless According to the survey of Digital, Tech, Marketing & handheld devices such as smart phones and tablets. In Start-Ups in Asia, Myanmar had at least 33 million other words, it's a complete online shopping experience, active smart mobile phone subscriptions in a country but with all the convenience of being on a cell phone or with an official population of 53 million. So, penetration tablet. M-commerce involves the advent of new of smartphone usage rate was reported at 80% [36]. In technologies, services, business models and marketing 2018, according to survey by Myanmar Online strategies and rising practice of conducting financial Advertising (MOA), the main findings are that 85 activities with the use of a wireless handheld device. percent of devices used to access the Internet in Myanmar are smartphones [31]. Keywords: M-commerce, M-commerce application and This continuous increasing statically data indicates that services, Issues and challenges of M-commerce, Mobile Myanmar moves toward the fastest growing smart phone usage mobile phone market. The ‘mobile commerce’ in Myanmar business market has grown progressively. Devices like smart phones, tablets and technologies like I. INTRODUCTION 3G, 4G, Wi-Fi and high-speed broadband is helping to intensify the number of digital customers transacting Mobile phones have radically altered the way that online. Actors in e-commerce and banks are providing people work, socialize, organize, and entertain payment gateways for a secured online transaction run themselves. The increase of mobile phone usage has effortlessly giving rise to smooth transactions. Now the produced a new avenue for marketing applications and people use mobile internet applications to access a services. Mobile has become the leading way for variety of services: web information search, SMS (short accessing communications because setting-up mobile message services), MMS (multimedia message service), network is cost-efficient but also mobile provides banking, payment, gaming, emailing, chat, weather greater flexibility and ease to users than landline phone. forecast, GPS (global positioning service), and Mobile is the latest happening thing not only in document sharing, searching etc. remotely, anywhere, at Myanmar but in the world. By the advent of latest any time. We can use the same hand held device for technologies in mobile handsets and sophisticated both telecommunications and for bill payment and services by Service Providers in Myanmar, mobile account evaluation. M-commerce is also an advanced telecommunication market is a thrill. Not only in technology of e-commerce. In short, Mobile commerce Myanmar urban market but rural market penetration is is defined as the buying and selling of products and also great. In 2016, computer use was low in Myanmar services through the use of wireless mobile devices. and only three percent of the population ranged from 15 Commerce: Commerce deals with exchange of goods to 65-year-olds had ever used a computer. Among these, and services of economic value between producer and a small group of computer users, only 16% had accessed consumer. With invention of new technologies and the Internet within the day. Nowadays, due to the latest methods, commerce has taken many forms. The way of This publication is licensed under Creative Commons Attribution CC BY. http://dx.doi.org/10.29322/IJSRP.10.05.2020.p10179 www.ijsrp.org International Journal of Scientific and Research Publications, Volume 10, Issue 5, May 2020 691 ISSN 2250-3153 dealing, exchanging of goods and services has mobile commerce is widely considered to be a driving undergone massive changes with days passed on. With force for next generation E-commerce [5]. competition emerging, consumers becoming more aware and having more choice, marketers searching for innovative ways to deals with customers to be in II. PURPOSE OF STUDY forefront to break the competition [19]. The use of online transactions is increasing very rapidly nowadays. E-commerce has become very essential part E-commerce: E-commerce is buying and selling of of the daily life of human being. Computers and Internet products, services by business and consumers through are used for numerous purposes including email, an electronic medium, without using any paper searching information, music, videos, chatting, job documents. E-commerce, stands for electronic searching, online gaming, online ticket booking, paying commerce, on the internet, it pertains to a website, bills, online banking and lot more. The people who have which sells products or services directly from the site once tried the online transactions and succeeded are using a shopping cart or shopping basket system and greatly happy with the experience and are ready to take allows payments through cards, e-banking, cash on benefits of it. But some people are still hesitated to use delivery. Customers can purchase anything by sitting mobiles for making online transactions. This paper is comfortably in their office or home and gift it to going to discuss the going process of online business someone sitting miles apart just by click of a mouse. It transactions using smart mobile phone .It also explores offers several benefits to businesses like easily reaching the developing M-commerce services and applications to a fast growing online community, providing that are widely used in Myanmar for various purposes. unlimited shelf place for products and services, merging And then, it also describes M-commerce issues and the global geographical and time zone boundaries and challenges. Finally it presents the investigation on the helping to reach national and global markets at low potential and opportunities of today M-commerce that operating costs. Ease of internet access and navigation will be undertaken in Myanmar business area. are the critical factors that will result in rapid adoption of E-commerce. Safe and secure payment modes are essential to popularize E-commerce in Myanmar. III. ROUTINES OF M-COMMERCE ON ONLINE Though it offers many benefits to users, there are many BUSINESS TRANSACTION reasons for not shopping online like are lack of trust, security concerns, uncertainty about product and service In the current commerce industry, mobile commerce or quality, delay or non-delivery of goods, and lack of M-Commerce has been entered in finance, services, touch-and-feel shopping experience. retails, and telecommunication and information Mobile Commerce: Mobile Commerce is known as M- technology services [14]. In these sectors, M-Commerce Commerce. M-commerce are used to buy and sell goods is not only being widely accepted but also it is being by using the wireless devices like cell phones, personal more used as a popular way of business commerce. digital assistants and other hand held devices that have Finance Sectors: Mobile Commerce works vastly in operated with internet access. By using M-commerce, finance sector including all big and major financial we can access advanced mobile applications and high- institutes, banks, stock market and share brokers. User speed services and we can use this devices remotely, can conduct money or transfer money, or pay the bill anywhere, at any time. We can use the same hand held from its bank account using mobile commerce facilities. device for both telecommunications and for bill Everyday evolving mobile apps have changed the whole payment and account evaluation. M-commerce is a functioning of banking by shifting it from desktop to the subset of E-commerce. The time and space limitation screens of smart phones. From balance inquiry to a are removed and we can access any time we need. It is a quick transaction, every banking activity is at our result of combining two strongly emerging trends: fingertips. While in the stock market, the user can electronic commerce and ubiquitous computing. It is access the stock market quotes and get in live touch online anywhere, anytime and on any device and is with current trading status on its mobile in two forms providing new business opportunities. “Internet + either voice (customer assistance) or non-voice (SMS Wireless + E-commerce = M-commerce” [19] alerts) or both. The share broker sends market trends Mobile Commerce is still in its development and tips of trading on their clients' mobile. Also broker phase in Myanmar; here it is primarily used for basic can suggest the appropriate stock for intra-day trading to banking, purchase of tickets, payment of utility bill etc.
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