Best Practice Guide 2017-2018

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INTRODUCTION 4

EUROPEANMOBILITYWEEK TOWNS AND CITIES 5 Authors INSPIRING ACTIONS EUROCITIES (European Secretariat) MOBILITY 12

Juan Caballero MORE EXAMPLES OF GOOD ACTIVITIES 19 [email protected] BEST PRACTICE AT THE NATIONAL LEVEL 22 Anthony Colclough [email protected] BEST PRACTICE BEYOND EUROPE: ARGENTINA 24

3 INTRODUCTION

In 2017, EUROPEANMOBILITYWEEK broke its participation record for the second year in a row. 2,526 towns and cities from 50 different countries organised activities and launched new urban mobility measures. The annual theme was ‘Clean, shared and intelligent mobility’, under the call-to-action ‘Sharing gets you further’. The present publication highlights examples of best practice from the six local authorities that were selected as finalists for the EUROPEANMOBILITYWEEK Awards 2017, including the winners Igoumenitsa (Greece) for the new smaller municipalities category and Vienna (Austria) for the larger municipalities category. Best practice examples from towns and cities are accompanied by a series of examples of MOBILITYACTIONS organised by NGOs, universities and private organisations within the framework of the campaign. With this Best Practice Guide, we would also like to highlight some good examples of activities by towns and cities that applied for the award, but were not selected as finalists. Our National Coordinators also organised various activities to encourage their towns and cities to join the campaign. These examples have earned their own section in this publication. The last chapter takes us beyond Europe. A considerable number of countries from outside Europe follow the example of EUROPEANMOBILITYWEEK and organise activities during the same dates to promote sustainable urban mobility. In this edition we travel to Argentina. All examples included in the Best Practice Guide aim to inspire the future work of local campaigners. EUROPEANMOBILITYWEEK TOWNS AND CITIES

EUROPEANMOBILITYWEEK TOWNS AND CITIES

4 5 VIENNA IGOUMENITSA (AUSTRIA) (GREECE)

Winner of the Winner of the EUROPEANMOBILITYWEEK EUROPEANMOBILITYWEEK Award 2017 Award 2017 for larger municipalities for smaller municipalities

Vienna celebrated EUROPEAN Senior citizens benefited from Igoumenista is working to increase The bulk of activities were organised MOBILITYWEEK for the 18th time memory training for ‘mental mobility’; mixed modality in and beyond its around schoolchildren, including in 2017, having taken part in the children enjoyed safety training; and suburban areas, including the small a social media photography campaign since it first began! there was a campaign for adolescents towns surrounding the city. With new competition to encourage getting reminding them to unglue their eyes bus routes and an easy access bike- to class without sacrificing the Each neighbourhood in the city had its from their screens to the street. sharing scheme, behavioural change environment. Sports clubs also own way of encouraging sustainable is strongly encouraged in favour of gathered on the pedestrian walkway mobility: In Rudolfsheim-Fünfhaus, a cycling and public transport. to do sports activities with children. walking tour showed locals how their area has been shaped by climate For commuters, Car-Free Day was The cultural centre got creative on adaptation measures; in Mariahilf, complemented by free bus travel, the topic of mobility for children, by residents could recline in rickshaws as well as a permanent extension of hosting a cycling and walking themed cycling through a recreation zone; the network of pedestrian and cycle exhibition of primary school students’ and in the city centre they could enjoy paths. This means safer and wider paintings, and a musical event about an enormous two-day festival on the paths for pedestrians and cyclists, a ‘world without motoring’, car-free streets. On the main street, as well as improved safety for road As a coastal city, Igoumenista also an area of 600 square meters, there traffic. Ramps and tactile paving took advantage of its shoreline to were over 70 attractions, activities have resulted in better mobility for integrate marine mobility through and exhibitions. © Mobilitätsagentur Christian Fürthner pedestrians with disabilities, or who rowing training, and by organising are visually challenged. People gathered at busy intersections Sustainable modality is making a seaside archaeological walk for every day of the week to cheer on permanent inroads in Vienna, with a senior citizens. passing cyclists, congratulating them city initiative promoting walking and There was also a workshop on for making the sustainable choice. new bicycle lanes for commuters. Igoumenitsa’s sustainable urban For those preferring a slower pace, Furthermore, a number of selected mobility plan (SUMP) for local there were ‘walking cafés’ where streets are scheduled to close residents, who were promised new people could participate in lectures regularly to allow children to play leisure and entertainment areas and activities while walking through outside in safety. These ‘play streets’ along the seafront. the city in groups. are run in cooperation with park managers, who offer professional supervision while children enjoy everything from handicrafts and gymnastics to cycling and ballgames. © City of Igoumenitsa

6 7 GRANADA PRAGUE (SPAIN) (CZECH REPUBLIC)

Finalist of the Finalist of the EUROPEANMOBILITYWEEK EUROPEANMOBILITYWEEK Award 2017 Award 2017 for larger municipalities for larger municipalities

In Granada, children and senior Even the tax law has been rewritten With more than two-thirds of travel There were chill-out zones featuring citizens alike showed their support to provide incentives for commuters being made by public transport, music, yoga, tightrope walking and for sustainable mobility with cross- who think twice about how to get bicycle or on foot, Prague has already golf! Cycling festivals, public walks generational bike tours and two Car- to work; companies implementing achieved an impressive modal split. and free public transport days are Free Days packed with activities. transport plans for employees, such just a few of the other activities The city is now helping people as encouraging car sharing, will be Prague is using to spread knowledge In an experiment to give residents to get even more active via their rewarded with special tax credits. and enthusiasm about sustainable a taste of the plan to develop a mobile phones: a new app provides Companies that can persuade more mobility. pedestrian zone, the space normally information on a variety of routes, than half of their staff to commute taken up by cars was reallocated to including options for mixed modality Cooperation is key, with different sustainably can look forward to a workshops on bike repair, magic, that inform cyclists which buses and departments, schools, and 34 NGOs credit of up to 20%! robotics, dance, yoga and even a trains accept bicycles, and inform joining in to show that mobility chess championship. Meanwhile, motorists how many spaces are left matters. Bars, bookshops and the public were enticed into trying out at the nearest park and ride. shopping centres helped to liven up electric bikes, and buses revamped Car-Free Day by placing tables and The city’s activities provided both their image by becoming temporary chairs in the street for those who physical and intellectual stimulation. venues for live music concerts. wished to enjoy the cleaner air. A public debate was held on the Beyond music, buses have become meaning of the Car-Free Day, as well The growth of the rail network with a a better option for residents thanks as a lecture on the history of local new central line and better suburban to the publication of public transport transport, and workshops on shared connections was celebrated with data, to be used for journey-planning transport for parents and children. free breakfasts at train stations, apps so that private companies while in the city bike and car sharing can offer free and up-to-date companies held public events to © City of Granada itineraries right to your smartphone. familiarise the public with their A new ‘responsible mobility’ quality services. hallmark is available to single out companies actively developing clean and sustainable mobility within their normal activities.

8 © Martin Svozilek 9 LINDAU BODENSEE TIVAT (GERMANY) (MONTENEGRO)

Finalist of the Finalist of the EUROPEANMOBILITYWEEK EUROPEANMOBILITYWEEK Award 2017 Award 2017 for smaller municipalities for smaller municipalities

Paradise is car free in Lindau, where Car-free mobility will be easier Tivat returned its streets to the people The city also drew the link between cars were banned from Paradise than ever in Lindau because of a with citywide events to complement the surrounding natural beauty and Plaza for a week, leaving space for permanent extension of the cycling a series of permanent measures. active mobility by organising hiking local shopkeepers to offer goods and network, a new combined public On Parking Day and Car-Free Day, and nature walks that encouraged entertainment to passers-by. transport rate in collaboration with roads and car parks became a stage people to use their feet. the surrounding counties, and a for celebrations and competitions Drivers who chose to commute by From now on, a new parking commitment to rehabilitate at least among cyclists and pedestrians. bicycle or on foot were rewarded authority run by the city will reduce five pedestrian crossings per year. by shops with free coffee, pretzels congestion and create access and fruit for supporting a cleaner The city centre will undergo a charges for motorists. New bus environment. permanent decluttering as 50 routes will be complemented by the parking spaces are moved out to improved park and ride facilities for Community groups from the harbour, where travellers benefit commuters, and by the safer, more schoolchildren to the police created from a new combined rate for park accessible pedestrian-friendly city different activities to bring life to the and ride bus transfers. centre infrastructure. reclaimed space. For those insisting on using motor vehicles, there was 50 was the magic number, as 50 Widened pavements with bike paths still a cleaner option: Car sharing locals gathered to demonstrate were inaugurated with bike tours was made available from the edge of how much space is wasted by 50 throughout the city. Meanwhile, the the plaza. motorists versus 50 bus passengers concept of ‘healthy body, heathy and 50 cyclists. © City of Tivat mind’ was taken quite literally as Sustainable logistics was also well ‘poetry on a bicycle’ encouraged promoted, and all shoppers at people to get into the habit of cycling the weekly market were given the The relationship between ecology, through Tivat. opportunity of having their shopping safety and mobility was highlighted delivered by cargo bike, a great by several well-attended events, From schools, to clubs, to NGOs, the experiment to demonstrate to buyers including a special class for people of Tivat hit the streets and and sellers alike that a good economy schoolchildren on the importance of airwaves in a big way to encourage does not have to be accompanied by road infrastructure for firefighting, environmentally-friendly travel more cars on the streets. and a beach and seabed cleaning modes and a new mindset. day to create a better walking and swimming environment.

10 11 MOBILITY VILLAGES IN THE METROPOLIS

‘Maison de l’Emploi’ Employment Office and Aix- Marseille-Provence (France)

The mobility villages are something like a travelling circus – a collection of tents and activities that moved along the hotspots of Aix-Marseille- Provence, bringing their show to © Cyril Bussat a different audience every day. The mobility-themed attractions ranged from information stands, to live electric car painting by a graffiti artist, cycling competitions, speed dating, virtual reality mobility headsets and flash mobs. Aix-Marseille-Provence stresses the importance of getting good partners on board. © Cyril Bussat To create your own mobility villages, you need strong Unlike a circus, the underlying private-public partnerships, message here is a serious one. In a technical committee with a Aix-Marseille-Provence, there is a tenacious project manager, and focus on the link between mobility a committed event management and employment. The region’s 6.5 team. million trips per day create two thirds of its air pollution, and maintaining a private car represents a large chunk INSPIRING of most household budgets. Of the region’s trips, 70% are for work or MOBILITYACTIONS study, so Aix-Marseille-Provence considers sustainable mobility to be an issue that is central to the local economy. The collection of 80 stands had 1,500 visitors; 280 people participated in INSPIRING MOBILITYACTIONS the quiz; and 1,300 kilometres were cycled during the bicycle activities.

12 © Cyril Bussat 13 GLOBAL TRANSPORT HACKATHON MOBILITY SLAM IN HALLE: POETRY ON THE THEME OF MULTIMODAL MOBILITY Y4PT (Global)

How can we pool the talents of teilAuto Carsharing – young people around the world Mobility Center GmbH to spur innovation in sustainable (Germany) mobility? Youth for Public Transport (Y4PT) is doing just that with their global mobility A flash of romance with a stranger The mobility slam has a double effect: © Y4PT hackathon. The two-day event sharing your seat on a bus; that rainy It is a moment for the poets and their encourages young persons with bike ride you took on your first day audience to enjoy a poignant and all kinds of expertise to put their in a new city; walking the long way elegant reflection on the importance heads together and come up to work and discovering something of mobility in their lives, and it is with new ways to promote the about yourself along the route – no also a great way to create buzz use of public transport. subject was out of bounds at the and momentum around this new mobility-themed poetry slam in Halle. ‘movement’ of mobility awareness. How can we get parents and children to ditch their private What is a poetry slam? It’s a high- The slam was organised by teilAuto, cars? ‘Ditch’, a winning project © Y4PT energy poetry competition where a car sharing provider, to celebrate from the hackathon, is an contestants theatrically recite their 25 years of operations. educational and gaming tool Ever had trouble navigating a foreign own poems from memory. Each poet that awards points to children metro system? ‘UpWay’, which is given a score by the audience, and for getting around sustainably. shared first prize with ‘Ditch’, uses the one with the most points walks Developed by an international augmented reality to give public away with the prize – simple as that. team from Belgium, Chile, transport users visual guidance Colombia, Greece, the former using their smartphone camera. The Yugoslav Republic of Macedonia app also allows users to discover and The Netherlands, the app surrounding restaurants, services provides young people with all and entertainment. “I learned that the transport options they need public transport is not a simple to reach their destination, and subject and requires constant ideas, even lets their parents know innovations, new technologies and they’ve arrived safely. developers” said Eloi Strée of the ‘UpWay’ team. The competing teams included members of 33 different nationalities, and the exhibition following the hackathon boasted over 2,500 participants, 13,000 visitors and 330 exhibitors.

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EMA Eco Mobility Association Would you like Leo, Lyyli, Leevi, (Italy) Ludvig, or Linkki? Each of these bikes has its own personality The hills were alive with the and purpose: some have boxes sound of music as a procession with seatbelts for children, some of electric cars and electric are ideal for carrying shopping, motorbikes wound their way and one even folds out into a across Tigullio, with each of stall for events. their radios tuned to the same © EMA station. On the coast below, Thanks to JAPAry, a non-profit electric and hybrid boats moved sponsored by Jyvaskyla’s public along synchronously through transport authority, they can be the water, each blaring out the rented free of charge for up to © Anna Sarkkinen same set of songs. three days. This eco mobility ‘flash mob’, These bikes are electrically In this way, JAPAry aims to make arranged by the Eco Mobility assisted, meaning you won’t cargo bikes available and familiar to Association, began at Porto have to struggle and sweat to everyone. How about taking the kids Carlo Riva and drove along to traverse Jyvaskyla’s hilly terrain. to daycare or going to the grocery Rapallo, where they met with © EMA store with a box bike instead of a With just a photo ID and a local officials from Rapallo, car? The convenience is just one helmet, anyone can experience Santa Margherita and Portofino. The caravan also passed by phone call away. Portofino’s protected marine area, this hassle-free transport. This During the summer months when where the University of Genoa uses service works for people with On top of this, they offer a service tourists flock to this popular vista, the electric boat ‘Veliger’ to conduct cars who don’t want the ordeal to connect you to local farmers and the streets become blocked up research in the delicate marine of driving around, or for people suppliers so your green transport with cars, and the air choked up ecosystem. who would normally go on foot can also fuel the local economy. with fumes. The people of this but have too much to carry. area want to assert their right to This action continued for over two move along unblocked roads, to days, and the radio parade was breathe clean air, and to swim in interspersed with stops where clean water. people could inspect the electric cars and have rides on the electric boats, and with info-points where they could learn more about eco mobility. They also stopped for talks, meals and impromptu dancing. The tour ended with an award ceremony and the activation of a new electric car charging station. © Minka Kuvaja © Touho Häkkinen

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Many European towns and cities apply for the EUROPEANMOBILITYWEEK Awards every year, but only six reach the top positions of the ranking. However, some applicants made a great effort in organising very original activities that deserve to be shared with a broader audience. In this chapter, we would like to showcase some of these activities as a source of inspiration for local campaigners.

18 19 Gdansk (Poland) Consultation on public bike-sharing scheme, and promotion of shared mobility and Mobility as a Service Luxembourg (Luxembourg) (MaaS) Excellent media coverage and exhaustive list of partnerships Salaspils (Latvia) Celebration of the European Day Chemnitz (Germany) Without a Road Death Shop windows competition decorated according to the theme of ‘bicycles’

1000 kg CO2 during EUROPEANMOBILITYWEEK Palma (Spain) Activity #AskYourQuestions to the councillor responsible for mobility Terracina (Italy) Efforts to provide local residents with alternative transport modes, including Valencia (Spain) bicycles with pedal assistance (pedelecs) or free bus rides Complete week of activities including a fair, the inauguration of new infrastructure, films, conferences, and Istanbul (Turkey) more. 21% more people used public Cargo bike activity to raise transport during Car-Free Day awareness about the use of this new way of transporting goods

Messina (Italy) Vintage bus exhibition, Delphi (Greece) new sharing systems and Air quality measurements before, e-bikes during and after the week

Alfândega da Fé (Portugal) Eco-driving demonstrations for local employees © City of Delphi Estonia Latvia The Estonian coordinator has Latvia has prepared eight different signed an agreement with the public videos for social media with the BEST PRACTICE AT THE NATIONAL LEVEL broadcaster to show the campaign participation of national celebrities. video on national television. The role of the EUROPEANMOBILITYWEEK National Coordinators is crucial for the success of the campaign in towns and cities all around Europe. Above and beyond their typical activities and responsibilities, we would like to highlight the following examples of best practice.

Poland Poland saw an impressive increase in the number of participating towns and cities thanks to the workshops organised in the different regions. Austria Germany Our Austrian coordinator has produced a number of mascots that In Germany four regional will travel all around the country upon workshops were held in Dessau, request of their local campaigners. Mönchengladbach, Norderstedt and Regional train conference on 31 Stuttgart. In order to generate ideas August in Gmunden. for campaign activities, the National Coordinator has produced an eye- catching toolbox to play with.

Slovenia Slovenia is one of the countries showing the most anticipation, © German Environment Agency organising workshops with local campaigners as early as the month of February to present the theme of the year. © Ministry of Infrastructure and Spatial Planning Spain The Spanish coordinator organises an award for cities and enterprises, and also for the media for helping to disseminate the values of the campaign. Greece Greece has created a network of towns and cities participating in the Portugal campaign, with exchanges between them all year round. The Ministry Portugal had a series of five regional responsible for coordinating the workshops covering the whole campaign nationwide recognised country, reaching cities that already the efforts of the 12 best cities at an support the campaign and some award ceremony. newcomers. The content of these workshops was tailored to the needs of the participants.

22 © Ministry of Environment and Energy ARGENTINA In 2017, four Argentinian municipalities joined the campaign by registering their activities at www.mobilityweek.eu

BEST PRACTICE BEYOND EUROPE

24 25 Buenos Aires Mendoza In the Argentinian capital the week Mendoza focused on the promotion kicked off with a sustainable walk of cycling, making its public bicycles where participants could enjoy available to all. They also held different activities and games. thematic tours to discover the city on Drivers were encouraged to leave two wheels. their cars at home, and allow small Open-air activities took over the children to use the roads in safety. public space, including sports and There was also a focus on road yoga. Children were also the focus safety at various conferences and of activities to teach them cycling meetings for local residents. proficiency. The city organised contests During Car-Free Day, bicycle parking and awarded prizes to cyclists was made available by dedicated © City of Buenos Aires participating in bicycle rides. staff and there were bike repair workshops. Local residents were During Car-Free Day the bike-

also invited to prepare their own © City of Mendoza sharing system was free of charge juice by pedalling a special blender for the first two hours of each ride. Córdoba bicycle. The city (with over 1 million inhabitants) set up an information Rosario stand on sustainable urban mobility. A total of 21 parking places in the city In addition, it participated in the were used to organise debates and well-known Parking Day, by giving a fun activities. different use to parking spaces. The city has its own ‘cycling school’, During Car-Free Day there were which promoted the idea of shared raffles for people leaving their public space. People participating in cars at home to win free weekly this school had the opportunity to win public transport passes. Collective © City of Rosario a bicycle. transport, bicycles and walking were promoted to replace cars for The green area and cycle lanes commuting to work. of a big boulevard were extended, which provided a venue for training

A bicycle marathon across the city © City of Rosario activities with schools on the theme finished with a music festival and of shared public space. prizes for participants. Rosario made efforts to provide Some of the new permanent plenty of activities in all six measures implemented by the city neighbourhoods. included the development of bicycle- sharing systems, the enlargement During Car-Free Day, shared bicycles of pedestrian streets and the use of were available free of charge, and clean vehicles for public transport there were options to win monthly © Municipalidad de Córdoba fleets. public transport passes.

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