Between Grammar and Rhetoric Poetria Nova and Its Educational Context in Medieval and Renaissance Italy
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Rhetorik Und Aufmerksamkeit. Die Fünf Officia Oratoris (PDF)
Rhetorik und Aufmerksamkeit. Die fünf officia oratoris (Melanie Möller, FU Berlin) Terminologie der Aufmerksamkeit: • gr. : προσέχειν (τòν νοῦν) • attendere, intendere, contendere, (tendere) • anim(um) advertere • erigere, incitare, excitare, movere • videre, audire • observare, intueri Dialogi Berolinenses 2018: „Rhetorik und Aufmerksamkeit“ (Melanie Möller) 2 Rezeptionshaltungen: benivolus, attentus, docilis Prozess der „Interattention“ (B. Waldenfels, Phänomenologie der Aufmerksamkeit, Frankfurt a.M. 2004) Dialogi Berolinenses 2018: „Rhetorik und Aufmerksamkeit“ (Melanie Möller) 3 officia oratoris/partes rhetorices inventio „Auffindung“ dispositio „Anordnung“ elocutio „Vertextung“ memoria „Auswendiglernen“ (Mnemotechnik) actio/pronuntiatio „Vortrag“ Dialogi Berolinenses 2018: „Rhetorik und Aufmerksamkeit“ (Melanie Möller) 4 inv. 1, 9: partes autem eae, quas plerique dixerunt, „Die Teile aber sind diejenigen, die die meisten inventio, dispositio, elocutio, memoria, angeführt haben: Auffindung, Anordnung, pronuntiatio. inventio est excogitatio rerum stilistische Durchformung, Auswendiglernen, verarum aut veri similium, quae causam Vortrag. Beim ‚Auffinden‘ handelt es sich um das probabilem reddant; dispositio est rerum Ersinnen wahrer oder wahrheitsähnlicher inventarum in ordinem distributio; elocutio est Gegebenheiten, die den Fall plausibel machen idoneorum verborum ad inventionem sollen; unter ‚Anordnung‘ verstehen wir die accommodatio; memoria est firma animi rerum Verteilung der aufgefundenen Argumente auf ac verborum ad inventionem -
The Pulpit & the Memory Palace
Copyright by Ryan Tinetti 2019 !iii THESIS ABSTRACT The following thesis considers the benefits of classical rhetoric for contemporary preaching, with special reference to the classical memorization technique known as the method of loci (or Memory Palace). The goal for this research is to discern how the method of loci can help pastors to “preach by heart,” that is, to internalize the sermon such that they can preach it without notes as though it were an extemporaneous Spirit- prompted utterance. To this end, the thesis is structured around two parts. Following an Introduction that sets out the practical challenges to preaching by heart that attend many pastors, Part 1 provides a survey of classical rhetoric, especially the so-called “modes of persuasion” and “canons of rhetoric,” before then turning specifically to the canon of Memoria (“memory”) and its concomitant practice of the Memory Palace. Part 2 applies the insights of the first part to the process of sermon preparation more broadly, and then walks through the practice of the Memory Palace for preaching in particular. A Conclusion recapitulates the argument and demonstrates the method of loci in practice. !iv To Anne, who knows me by heart !v TABLE OF CONTENTS Abstract iv Acknowledgements vii Introduction: Preaching by Heart 1 Part 1: Classical Rhetoric and the Method of Loci 22 Chapter 1: An Overview of Classical Rhetoric 23 Chapter 2: Memoria and the Method of Loci 43 Part 2: Contemporary Preaching and the Memory Palace 64 Chapter 3: Applying Classical Rhetoric to Sermon Preparation 65 Chapter 4: Constructing the Memory Palace 79 Conclusion: At Home in the Word 104 Bibliography 122 Biography 127 !vi ACKNOWLEDGMENTS To complete a project such as this thesis is to create a profound sense of indebtedness and gratitude to the many people who made it possible. -
Elevator Pitch
MONOGRÁFICO Círculo de Lingüística Aplicada a la Comunicación ISSN: 1576-4737 https://dx.doi.org/10.5209/clac.66597 Rhetorical Analysis of a Discourse Model in the Business World: Elevator Pitch Javier de Santiago-Guervós1 Recibido: 14 de noviembre de 2019 / 24 de noviembre de 2019 Abstract. This paper proposes an analytical model for entrepreneurial pitches based on the five canons of rhetoric (i.e. invention, arrangement, style, memory and delivery), through the de- construction of the text from the discursive act itself (as conceived in the invention phase) to its actual production (i.e. delivery). The questions this methodology attempts to answer are why the pitch may be persuasive and how that persuasion is achieved by analyzing its discursive and linguistic characteristics; what ethical, rational or emotional arguments are appealed to; who the potential audience is, and what other multimodal resources are used to support the persuasive force of the text. In order to answer these questions, two pitches in Spanish are deconstructed and conclusions regarding their efficacy are drawn. Key words: Persuasion; rhetoric; discourse analysis. [es] Análisis retórico de un modelo de discurso en el ámbito comercial: Elevator Pitch Resumen. En este trabajo se propone un modelo analítico para un tipo de discurso comercial (Elevator Pitch) basado en los cinco cánones de la retórica clásica (inventio, dispositio, elocutio, memoria y actio). Partiendo de dos discursos opuestos desde el punto de vista de su eficacia, se pretende deconstruir el texto para comprender las razones del logro persuasivo (o de su fracaso) analizando sus características discursivas y lingüísticas desde el mismo momento de la planificación (estudio del destinatario, argumentos, etc.) hasta la puesta en escena pasando por una selección léxica (elocutio) perfectamente estudiada que pretende estimular marcos cognitivos de interpretación que apoyan la propia argumentación en favor de la persuasión del interlocutor. -
TOWARD a THEORY of RHETORICAL MEMORY By
Reclaiming Memoria for Writing Pedagogies: Toward a Theory of Rhetorical Memory Item Type text; Electronic Dissertation Authors Kennedy, Tammie Marie Publisher The University of Arizona. Rights Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author. Download date 30/09/2021 10:30:27 Link to Item http://hdl.handle.net/10150/193644 RECLAIMING MEMORIA FOR WRITING PEDAGOGIES: TOWARD A THEORY OF RHETORICAL MEMORY by Tammie M. Kennedy Copyright © Tammie M. Kennedy 2009 A Dissertation Submitted to the Faculty of the DEPARTMENT OF ENGLISH In Partial Fulfillment of the Requirements For the Degree of DOCTOR OF PHILOSOPHY WITH A MAJOR IN RHETORIC, COMPOSITION, AND THE TEACHING OF ENGLISH In the Graduate College THE UNIVERSITY OF ARIZONA 2009 2 THE UNIVERSITY OF ARIZONA GRADUATE COLLEGE As members of the Dissertation Committee, we certify that we have read the dissertation prepared by Tammie M. Kennedy entitled Reclaiming Memoria for Writing Pedagogies: Toward a Theory of Rhetorical Memory and recommend that it be accepted as fulfilling the dissertation requirement for the Degree of Doctor of Philosophy. Date: October 31, 2008 Roxanne Mountford Date: October 31, 2008 Thomas P. Miller Date: October 31, 2008 Adela Licona Date: October 31, 2008 Krista Ratcliffe Final approval and acceptance of this dissertation is contingent upon the candidate’s submission of the final copies of the dissertation to the Graduate College. I hereby certify that I have read this dissertation prepared under my direction and recommend that it be accepted as fulfilling the dissertation requirement. -
A Proposal for Teaching the Literary Essay Through a Rhetorical Analysis
A Proposal for Teaching the Literary Essay through a Rhetorical Analysis Margarita Esther Sánchez Cuervo, University of Las Palmas de Gran Canaria, Spain The European Conference on Literature and Librarianship 2014 Official Conference Proceedings Abstract The literary essay is a heterogeneous genre that may contain expository, narrative, descriptive and argumentative types of text. Due to its indefinite nature, it is difficult to find critical studies that develop an accurate understanding of the essay that may lead to an objective teaching of this genre. However, as an exemplar of the argumentative discourse, the literary essay can be studied following a rhetorical model of analysis. Rhetoric can be seen as a general model of text production and as an instrument of textual analysis. In this vein, some rhetorical principles related to inventio, dispositio and elocutio can be recognised in the construction of the modern essay. Inventio is concerned with the generation of arguments. Dispositio is related to the order of the arguments, and contains the partes orationis: exordium, narratio/expositio, argumentatio and conclusio. By means of elocutio, the students recognise the expressive devices that contribute to defining the style of the essay, such as rhetorical figures. To illustrate my proposal, I use several extracts from Virginia Woolf’s short essays. Woolf wrote a large number of literary reviews for the press that can be read following this rhetorical approach and that provide a rich source of arguments and rhetorical figures. In the course of my analysis, I offer undergraduate students of English language and literature some guidelines for the analysis. By using this model, these students can also acquire the training to examine other essays belonging to past and present essayists. -
Rhetoric in the Faculty of Arts at the Universities of Paris and Oxford in the Middle Ages : a Summary of the Evidence
RHETORIC IN THE FACULTY OF ARTS AT THE UNIVERSITIES OF PARIS AND OXFORD IN THE MIDDLE AGES : A SUMMARY OF THE EVIDENCE Introduction The subject of the present paper1 — the 'decline' of rhetoric at the Universities of Paris and Oxford (taken as the premier, benchmark institutions of their type for the period 2) during the last three 1. The present investigation represents a preliminary survey of the possibility that rhetoric was taught in the medieval western universities of Paris and Oxford more substantially than has hitherto been thought. The investigation arose out of two cir cumstances. The first was to find a home for the manuscripts of rhetorical commen taries written, apparently, during the second half of the twelfth century and the first quarter of the thirteenth, that have come to light since I began working on articles concerning the fortleben of Cicero's De inverinone and the pseudo-Ciceronian Ad Herennium for the international series Catalogus Translationum et Commentariorum Medii Aevi, ed. V. Brown, F. E. Cranz and P. O. Kristeller. The second circumstance was an invitation to talk on the subject at a special Colloque organised by Olga Weijers (Constantijn Instituut, The Hague) and Louis Holtz (Institut de Recherche et d'histoire des Textes, Paris) at the Institut de France, Paris, 18-20 May 1995 and enti tled 'L'Enseignement des disciplines à la Faculté des Arts (Paris et Oxford, XIIIe- XVe siècles)'. The Proceedings of this Colloque are currently in press, under the just- mentioned title. They contain a short summary of some aspects of the paper here printed. -
Pronunciatio in the Music of Purcell and Handel
Pronunciatio in the Music of Purcell and Handel Michael Purves-Smith Wilfrid Laurier University Classical rhetoric is of importance to singers. The Romans divided the subject into five parts. Pronunciatio, the last of these, covers all aspects of delivery. It is the territory of the voice teacher, and master of elocution, and, as actio, the home of the stage director and actor. Elocutio, the third part, is con- cerned with style and diction. It is the canon that contemporary rhetoricians are most interested in, and musicians should be as well. Of the early writers on rhetoric, Quintilianl wrote most on the subject of delivery. He invented rules to cover every conceivable aspect of performance, including gesture and attitude, proxemics, and the modulation and care of the voice. Mter him, the subject was frequently neglected by writers on rhetoric, presumably because it is better taught in the doing than in theory. Nonetheless, rhetorical delivery continued to be enthusiastically practised until very recently. Nowadays, neither performing musician nor rhetorician pays much atten- tion to pronunciatio. For the orator, taste forbids generous use of gesture, and sound amplification supplants voice modulation. Singers perform art song, one hand on the piano, the other employed in various attitudes of supplication, the face adapted to the demands of good voice production. The hands of choral soloists are usually occupied with music, and their faces devoted to making themselves heard. On stage, where gesture and flexible facial expression are always present, they are not systemized, but arise spontaneously from the effort to copy nature in order to convince the audience. -
Visualizing Words and Knowledge: Arts of Memory from the Agora to the Computer
Syracuse University SURFACE Dissertations - ALL SURFACE May 2015 Visualizing Words and Knowledge: Arts of Memory from the Agora to the Computer Seth D. Long Syracuse University Follow this and additional works at: https://surface.syr.edu/etd Part of the Arts and Humanities Commons Recommended Citation Long, Seth D., "Visualizing Words and Knowledge: Arts of Memory from the Agora to the Computer" (2015). Dissertations - ALL. 222. https://surface.syr.edu/etd/222 This Dissertation is brought to you for free and open access by the SURFACE at SURFACE. It has been accepted for inclusion in Dissertations - ALL by an authorized administrator of SURFACE. For more information, please contact [email protected]. ABSTRACT This dissertation examines rhetoric’s fourth canon—the art of memory—tracing its development through the classical, medieval, and early modern periods. It argues that for most of its history, the fourth canon was an art by which words and knowledge were remediated into visual, spatial forms, either in the mind or on the page. And it was this technique of visualization, I argue, that linked the canons of memory and invention throughout history. In contemporary rhetorical theory, however, memory palaces and mnemonic imagery have been replaced with a conception of memory grounded in psychology and critique. I argue that this move away from memory as an artificial practice has obscured the classical art’s visual precepts, consequently severing the ancient link between memory and invention. I suggest that contemporary rhetorical theorists should return to visualization to revitalize the fourth canon in the twenty-first century. Today, digital tools that visualize words and knowledge are ubiquitous. -
The Art of Memory
FRANCES YATES Selected Works Volume III The Art of Memory London and New York FRANCES YATES Selected Works VOLUME I The Valois Tapestries VOLUME II Giordano Bruno and the Hermetic Tradition VOLUME III The Art of Memory VOLUME IV The Rosicrucian Enlightenment VOLUME V Astraea VOLUME VI Shakespeare's Last Plays VOLUME VII The Occult Philosophy in the Elizabethan Age VOLUME VIII Lull and Bruno VOLUME IX Renaissance and Reform: The Italian Contribution VOLUME X Ideas and Ideals in the North European Renaissance First published 1966 by Routledge & Kcgan Paul Reprinted by Routledge 1999 11 New Fetter Lane London EC4I' 4EE Simultaneously published in the USA and Canada by Routledge 29 West 35th Street, New York, NY 10001 Routledge is an imprint of the Taylor & Francis Croup © 1966 Frances A. Yates Printed and bound in Great Britain by Antony Rowe Ltd, Chippenham, Wiltshire Publisher's note The publisher has gone to great lengths to ensure the quality of this reprint but points out that some imperfections in the original book may be apparent. British Library Cataloguing in Publication Data A CIP record of this set is available from the British Library Library of Congress Cataloging in Publication Data A catalogue record for this book has been requested ISBN 0-415-22046-7 (Volume 3) 10 Volumes: ISBN 0-415-22043-2 (Set) Hermetic Silence. From Achilles Bocchius, Symbolicarum quaestionum . libri quinque, Bologna, 1555. Engraved by G. Bonasone (p. 170) FRANCES A.YATES THE ART OF MEMORY ARK PAPERBACKS London, Melbourne and Henley First published in 1966 ARK Edition 1984 ARK PAPERBACKS is an imprint of Routledgc & Kcgan Paul plc 14 Leicester Square, London WC2II 7PH, Kngland. -
ISSA Proceedings 1998 – Visual Rhetoric: from Elocutio To
ISSA Proceedings 1998 – Visual Rhetoric: From Elocutio To Inventio 1. The Semiotic Ornatus Perspective on Visual Rhetoric In his article “The rhetoric of the image” Roland Barthes assumes that if classical rhetoric were to be rethought in structural terms it would “perhaps be possible to establish a general rhetoric of the signifiers of connotation, valid for articulated sound, image, gesture” (1977: 50): “This rhetoric could only be established on the basis of a quite considerable inventory, but it is possible now to foresee that one will find in it some of the figures formerly identified by the Ancients and the Classics; the tomato, for example, signifies Italianicity by the metonymy and in an other advertisement the sequence of three scenes (Coffee in beans, coffee in powder, coffee sipped in the cup) releases a certain logical relationship in the same way as an asyndeton” (: 49f). This ‘figurative’ approach to visual rhetoric is pursued more fully in the text “Rhétorique et image publicitaire”. Here Jacques Durand defines rhetoric as the art of fake speaking (“l’art de la parole feinte”) (1970: 70), and describes its task as transforming or converting the proper expression (“le language propre”) into a figurative or rhetorical expression (“language figuré”). What is said by using a rhetorical figure or trope could also have been said in a different, or normal, manner. Durand sought to “find a visual transposition of the rhetorical figures in the advertising image” (1987: 295) by examining more than one thousand magazine advertisements. This was done by considering “a rhetorical figure as a transformation from a ‘simple proposition, to a ‘figurative proposition’” (: 295). -
Audio Description, Rhetoric and Multimodality
ISSN 1798-4769 Journal of Language Teaching and Research, Vol. 2, No. 5, pp. 949-956, September 2011 © 2011 ACADEMY PUBLISHER Manufactured in Finland. doi:10.4304/jltr.2.5.949-956 Audio Description, Rhetoric and Multimodality Cristina Álvarez de Morales Facultad de Traducción e Interpretación, Universidad de Granada, Spain Email: [email protected] Abstract—This paper constitutes a theoretical reflection within the Project AMATRA of the University of Granada (Spain), part of the European Project Technological on-line framework to integrate the work flow of audiovisual accessible translation. We also are member of the Project PRA2 which is oriented towards creating a technological website platform open to any user, where people, regardless of the functional characteristics, can interact with any audiovisual resources. In the paper, we present the audio descriptive text as a new modern discourse, a coherent oral text and a speech act according to the five phases of Quintilian Rhetoric: inventio, dispositio, elocutio, memoria and actio. We also offer examples of the main tropes and figures that ornament the audio descriptive text and make it a rhetorical discourse. Index Terms—audio description, inventio, dispositio, elocutio, actio, rhetoric discourse I. INTRODUCTION AMATRA is a translation research group of the University of Granada with a theoretical interest in Access to Knowledge, Multimodality and Translation training. This interest led us to create a data base of films with Spanish audio description (AD) in order to analyze, through Multimodal Corpus Linguistics methods, the characteristics of Spanish AD. Results from this analysis have a professional and a didactic application. They serve the double purpose of being the basis to carry out AD reception experiments that may contribute to the improvement of existing AD guidelines, and a valuable set of reference materials for AD training, AD training teaching, as well as for AD professionals. -
Rhetoric: Some Definitions (Note That One of These Things Is Not Like the Others…)
Rhetoric: Some Definitions (note that one of these things is not like the others…) Gorgias: Persuasion by speech is like abduction by force. And: “The power of speech [logos] over the constitution of the soul can be compared with the effect of drugs on the bodily state: just as drugs by driving out different humours from the body can put an end either to the disease or to life, so with speech: different words can induce grief, pleasure or fear; or again, by means of a harmful kind of persuasion, words can drug and bewitch the soul.” Socrates/Plato: “Rhetoric” is “an art of guiding the soul by means of words” (technê psychagôgia tis dia logôn) in any kind of discourse (Phaedrus) Aristotle: Rhetoric is an antistrophes to dialectic. “Let rhetoric [be defined as] an ability [dynamis], in each [particular] case, to see the available means of persuasion.” “Rhetoric is a counterpart of dialectic” — an art of practical civic reasoning, applied to deliberative, judicial, and “display” speeches in political assemblies, lawcourts, and other public gatherings. Cicero: "Rhetoric is one great art comprised of five lesser arts: inventio, dispositio, elocutio, memoria, and pronunciatio." Rhetoric is "speech designed to persuade." Rhetoric is a general art of speech that joins “wisdom and eloquence” (sapientia et eloquentia), and that ranges over the whole realm of human concerns, but applies especially to practical civic discourse. Quintillian: "Rhetoric is the art of speaking well." Actually, it’s “the good man speaking well.” George Campbell: [Rhetoric] is that art or talent by which discourse is adapted to its end.