TOWARD a THEORY of RHETORICAL MEMORY By
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Rhetorik Und Aufmerksamkeit. Die Fünf Officia Oratoris (PDF)
Rhetorik und Aufmerksamkeit. Die fünf officia oratoris (Melanie Möller, FU Berlin) Terminologie der Aufmerksamkeit: • gr. : προσέχειν (τòν νοῦν) • attendere, intendere, contendere, (tendere) • anim(um) advertere • erigere, incitare, excitare, movere • videre, audire • observare, intueri Dialogi Berolinenses 2018: „Rhetorik und Aufmerksamkeit“ (Melanie Möller) 2 Rezeptionshaltungen: benivolus, attentus, docilis Prozess der „Interattention“ (B. Waldenfels, Phänomenologie der Aufmerksamkeit, Frankfurt a.M. 2004) Dialogi Berolinenses 2018: „Rhetorik und Aufmerksamkeit“ (Melanie Möller) 3 officia oratoris/partes rhetorices inventio „Auffindung“ dispositio „Anordnung“ elocutio „Vertextung“ memoria „Auswendiglernen“ (Mnemotechnik) actio/pronuntiatio „Vortrag“ Dialogi Berolinenses 2018: „Rhetorik und Aufmerksamkeit“ (Melanie Möller) 4 inv. 1, 9: partes autem eae, quas plerique dixerunt, „Die Teile aber sind diejenigen, die die meisten inventio, dispositio, elocutio, memoria, angeführt haben: Auffindung, Anordnung, pronuntiatio. inventio est excogitatio rerum stilistische Durchformung, Auswendiglernen, verarum aut veri similium, quae causam Vortrag. Beim ‚Auffinden‘ handelt es sich um das probabilem reddant; dispositio est rerum Ersinnen wahrer oder wahrheitsähnlicher inventarum in ordinem distributio; elocutio est Gegebenheiten, die den Fall plausibel machen idoneorum verborum ad inventionem sollen; unter ‚Anordnung‘ verstehen wir die accommodatio; memoria est firma animi rerum Verteilung der aufgefundenen Argumente auf ac verborum ad inventionem -
The Pulpit & the Memory Palace
Copyright by Ryan Tinetti 2019 !iii THESIS ABSTRACT The following thesis considers the benefits of classical rhetoric for contemporary preaching, with special reference to the classical memorization technique known as the method of loci (or Memory Palace). The goal for this research is to discern how the method of loci can help pastors to “preach by heart,” that is, to internalize the sermon such that they can preach it without notes as though it were an extemporaneous Spirit- prompted utterance. To this end, the thesis is structured around two parts. Following an Introduction that sets out the practical challenges to preaching by heart that attend many pastors, Part 1 provides a survey of classical rhetoric, especially the so-called “modes of persuasion” and “canons of rhetoric,” before then turning specifically to the canon of Memoria (“memory”) and its concomitant practice of the Memory Palace. Part 2 applies the insights of the first part to the process of sermon preparation more broadly, and then walks through the practice of the Memory Palace for preaching in particular. A Conclusion recapitulates the argument and demonstrates the method of loci in practice. !iv To Anne, who knows me by heart !v TABLE OF CONTENTS Abstract iv Acknowledgements vii Introduction: Preaching by Heart 1 Part 1: Classical Rhetoric and the Method of Loci 22 Chapter 1: An Overview of Classical Rhetoric 23 Chapter 2: Memoria and the Method of Loci 43 Part 2: Contemporary Preaching and the Memory Palace 64 Chapter 3: Applying Classical Rhetoric to Sermon Preparation 65 Chapter 4: Constructing the Memory Palace 79 Conclusion: At Home in the Word 104 Bibliography 122 Biography 127 !vi ACKNOWLEDGMENTS To complete a project such as this thesis is to create a profound sense of indebtedness and gratitude to the many people who made it possible. -
Elevator Pitch
MONOGRÁFICO Círculo de Lingüística Aplicada a la Comunicación ISSN: 1576-4737 https://dx.doi.org/10.5209/clac.66597 Rhetorical Analysis of a Discourse Model in the Business World: Elevator Pitch Javier de Santiago-Guervós1 Recibido: 14 de noviembre de 2019 / 24 de noviembre de 2019 Abstract. This paper proposes an analytical model for entrepreneurial pitches based on the five canons of rhetoric (i.e. invention, arrangement, style, memory and delivery), through the de- construction of the text from the discursive act itself (as conceived in the invention phase) to its actual production (i.e. delivery). The questions this methodology attempts to answer are why the pitch may be persuasive and how that persuasion is achieved by analyzing its discursive and linguistic characteristics; what ethical, rational or emotional arguments are appealed to; who the potential audience is, and what other multimodal resources are used to support the persuasive force of the text. In order to answer these questions, two pitches in Spanish are deconstructed and conclusions regarding their efficacy are drawn. Key words: Persuasion; rhetoric; discourse analysis. [es] Análisis retórico de un modelo de discurso en el ámbito comercial: Elevator Pitch Resumen. En este trabajo se propone un modelo analítico para un tipo de discurso comercial (Elevator Pitch) basado en los cinco cánones de la retórica clásica (inventio, dispositio, elocutio, memoria y actio). Partiendo de dos discursos opuestos desde el punto de vista de su eficacia, se pretende deconstruir el texto para comprender las razones del logro persuasivo (o de su fracaso) analizando sus características discursivas y lingüísticas desde el mismo momento de la planificación (estudio del destinatario, argumentos, etc.) hasta la puesta en escena pasando por una selección léxica (elocutio) perfectamente estudiada que pretende estimular marcos cognitivos de interpretación que apoyan la propia argumentación en favor de la persuasión del interlocutor. -
Between Grammar and Rhetoric Poetria Nova and Its Educational Context in Medieval and Renaissance Italy
Le poetriae del medioevo latino Modelli, fortuna, commenti a cura di Gian Carlo Alessio e Domenico Losappio Between Grammar and Rhetoric Poetria nova and Its Educational Context in Medieval and Renaissance Italy Robert Black (The University of Leeds, UK) Abstract This paper examines the context of Geoffrey of Vinsauf’s Poetria nova and of its manu- scripts and commentaries in medieval and Renaissance Italy. It is well known that, in Italy, gram- mar (Latin language and literature) was the concern of elementary and mainly secondary schools, whereas rhetoric was primarily a university subject (although basic introductory rhetoric also figured at the end of the secondary-school curriculum). There is little direct (and scant indirect) indica- tion that Poetria nova was taught in Italian universities, but abundant evidence that it was used in schools. Such a school (as opposed to university) context suggests that Poetria nova was primarily used in teaching grammar, not rhetoric, in medieval and Renaissance Italy. The most important use of the text was teaching prose composition: how to vary sentences beyond the simplest wording and structure of subject-verb-predicate (suppositum-appositum) initially learned by grammar pupils, i.e. moving from ordo naturalis to ordo artificialis. Marjorie Curry Woods has written, “although there is growing evidence that the Poetria nova was used to teach the composition of prose, and especially, letters, throughout Europe, it is almost always copied with verse texts, often classical works, in Ital- ian manuscripts, which suggests that it was also used there to teach the interpretation of literary texts”. But there is little sign that Geoffrey of Vinsauf was cited in Italian literary manuscripts during the fourteenth and fifteenth centuries: in my study of manuscript schoolbooks preserved in Flor- entine libraries, there are 98 in which authorities are explicitly cited. -
Visualizing Words and Knowledge: Arts of Memory from the Agora to the Computer
Syracuse University SURFACE Dissertations - ALL SURFACE May 2015 Visualizing Words and Knowledge: Arts of Memory from the Agora to the Computer Seth D. Long Syracuse University Follow this and additional works at: https://surface.syr.edu/etd Part of the Arts and Humanities Commons Recommended Citation Long, Seth D., "Visualizing Words and Knowledge: Arts of Memory from the Agora to the Computer" (2015). Dissertations - ALL. 222. https://surface.syr.edu/etd/222 This Dissertation is brought to you for free and open access by the SURFACE at SURFACE. It has been accepted for inclusion in Dissertations - ALL by an authorized administrator of SURFACE. For more information, please contact [email protected]. ABSTRACT This dissertation examines rhetoric’s fourth canon—the art of memory—tracing its development through the classical, medieval, and early modern periods. It argues that for most of its history, the fourth canon was an art by which words and knowledge were remediated into visual, spatial forms, either in the mind or on the page. And it was this technique of visualization, I argue, that linked the canons of memory and invention throughout history. In contemporary rhetorical theory, however, memory palaces and mnemonic imagery have been replaced with a conception of memory grounded in psychology and critique. I argue that this move away from memory as an artificial practice has obscured the classical art’s visual precepts, consequently severing the ancient link between memory and invention. I suggest that contemporary rhetorical theorists should return to visualization to revitalize the fourth canon in the twenty-first century. Today, digital tools that visualize words and knowledge are ubiquitous. -
The Art of Memory
FRANCES YATES Selected Works Volume III The Art of Memory London and New York FRANCES YATES Selected Works VOLUME I The Valois Tapestries VOLUME II Giordano Bruno and the Hermetic Tradition VOLUME III The Art of Memory VOLUME IV The Rosicrucian Enlightenment VOLUME V Astraea VOLUME VI Shakespeare's Last Plays VOLUME VII The Occult Philosophy in the Elizabethan Age VOLUME VIII Lull and Bruno VOLUME IX Renaissance and Reform: The Italian Contribution VOLUME X Ideas and Ideals in the North European Renaissance First published 1966 by Routledge & Kcgan Paul Reprinted by Routledge 1999 11 New Fetter Lane London EC4I' 4EE Simultaneously published in the USA and Canada by Routledge 29 West 35th Street, New York, NY 10001 Routledge is an imprint of the Taylor & Francis Croup © 1966 Frances A. Yates Printed and bound in Great Britain by Antony Rowe Ltd, Chippenham, Wiltshire Publisher's note The publisher has gone to great lengths to ensure the quality of this reprint but points out that some imperfections in the original book may be apparent. British Library Cataloguing in Publication Data A CIP record of this set is available from the British Library Library of Congress Cataloging in Publication Data A catalogue record for this book has been requested ISBN 0-415-22046-7 (Volume 3) 10 Volumes: ISBN 0-415-22043-2 (Set) Hermetic Silence. From Achilles Bocchius, Symbolicarum quaestionum . libri quinque, Bologna, 1555. Engraved by G. Bonasone (p. 170) FRANCES A.YATES THE ART OF MEMORY ARK PAPERBACKS London, Melbourne and Henley First published in 1966 ARK Edition 1984 ARK PAPERBACKS is an imprint of Routledgc & Kcgan Paul plc 14 Leicester Square, London WC2II 7PH, Kngland. -
Audio Description, Rhetoric and Multimodality
ISSN 1798-4769 Journal of Language Teaching and Research, Vol. 2, No. 5, pp. 949-956, September 2011 © 2011 ACADEMY PUBLISHER Manufactured in Finland. doi:10.4304/jltr.2.5.949-956 Audio Description, Rhetoric and Multimodality Cristina Álvarez de Morales Facultad de Traducción e Interpretación, Universidad de Granada, Spain Email: [email protected] Abstract—This paper constitutes a theoretical reflection within the Project AMATRA of the University of Granada (Spain), part of the European Project Technological on-line framework to integrate the work flow of audiovisual accessible translation. We also are member of the Project PRA2 which is oriented towards creating a technological website platform open to any user, where people, regardless of the functional characteristics, can interact with any audiovisual resources. In the paper, we present the audio descriptive text as a new modern discourse, a coherent oral text and a speech act according to the five phases of Quintilian Rhetoric: inventio, dispositio, elocutio, memoria and actio. We also offer examples of the main tropes and figures that ornament the audio descriptive text and make it a rhetorical discourse. Index Terms—audio description, inventio, dispositio, elocutio, actio, rhetoric discourse I. INTRODUCTION AMATRA is a translation research group of the University of Granada with a theoretical interest in Access to Knowledge, Multimodality and Translation training. This interest led us to create a data base of films with Spanish audio description (AD) in order to analyze, through Multimodal Corpus Linguistics methods, the characteristics of Spanish AD. Results from this analysis have a professional and a didactic application. They serve the double purpose of being the basis to carry out AD reception experiments that may contribute to the improvement of existing AD guidelines, and a valuable set of reference materials for AD training, AD training teaching, as well as for AD professionals. -
Rhetoric: Some Definitions (Note That One of These Things Is Not Like the Others…)
Rhetoric: Some Definitions (note that one of these things is not like the others…) Gorgias: Persuasion by speech is like abduction by force. And: “The power of speech [logos] over the constitution of the soul can be compared with the effect of drugs on the bodily state: just as drugs by driving out different humours from the body can put an end either to the disease or to life, so with speech: different words can induce grief, pleasure or fear; or again, by means of a harmful kind of persuasion, words can drug and bewitch the soul.” Socrates/Plato: “Rhetoric” is “an art of guiding the soul by means of words” (technê psychagôgia tis dia logôn) in any kind of discourse (Phaedrus) Aristotle: Rhetoric is an antistrophes to dialectic. “Let rhetoric [be defined as] an ability [dynamis], in each [particular] case, to see the available means of persuasion.” “Rhetoric is a counterpart of dialectic” — an art of practical civic reasoning, applied to deliberative, judicial, and “display” speeches in political assemblies, lawcourts, and other public gatherings. Cicero: "Rhetoric is one great art comprised of five lesser arts: inventio, dispositio, elocutio, memoria, and pronunciatio." Rhetoric is "speech designed to persuade." Rhetoric is a general art of speech that joins “wisdom and eloquence” (sapientia et eloquentia), and that ranges over the whole realm of human concerns, but applies especially to practical civic discourse. Quintillian: "Rhetoric is the art of speaking well." Actually, it’s “the good man speaking well.” George Campbell: [Rhetoric] is that art or talent by which discourse is adapted to its end. -
Retórica Hoy
TOMÁS ALBALA.DEJO, FRANCISCO CHICO RICO y EMILIO DEL RÍO SANZ (Eds.) RETÓRICA HOY TEORÍA/CRÍTICA TEORÍA/CRÍTICA Revista publicada por el Seminario de Teoría de la Literatura y Literatura Comparada de la Universidad de Alicante Directores: Pedro Aullón de Haro Francisco Chico Rico ]efe de Redacción: Belén Saiz Noeda Secretaría: Helena Establier Pérez Virgilio Tortosa Garrigós Correspondencia editorial e intercambio científico: TEORÍA/CRÍTICA. Seminario de Teoría de la Literatura y Literatura Comparada. Facultad de Filosofía y Letras. Universidad de Alicante. Apdo. de Correos 99. E-03080 Alicante. Pedidos y distribución: Editorial VERBUM. Eguilaz, 6, 22 . E-28010 Madrid. Teléf.: 914468841. Fax: 915944559. Diseño de la cubierta: ADELA MORÁN Este volumen ha sido editado con la ayuda económica del Área de Teoría de la Literatura del Departamento de Lingüística, Lenguas Modernas, Lógica y Filosofía de la Ciencia de la Universidad Autónoma de Madrid. Depósito Legal: A-1.114-1994 I.S.S.N.: 1134-9018 Fotocomposición e impresión: Compobell, S.L. Murcia LA lNTELLECf!O EN LA SERIE DE LAS OPERACIONES RETóRICAS NO CONSTITUYENTES DE DISCURSO Tomás Aibaladejo Francisco Chico Rico l. A partir de la recensión de textos históricos de teoría retórica como las Institutiones oratoriae de Sulpicio Víctor y el De rhetorica liber de Aurelio Agustín y de acuerdo con el principio de recuperación del pensa miento histórico (García Berrio, 1979a: 262; 1984: 9; 1989: 16 ss.; 1990) que preside algunas de las más actuales, comprometidas y responsables orien taciones retóricas, el modelo constituido por las cinco operaciones retóri• cas tradicionalmente establecidas se ha visto incrementado con la inclusión de la especial operación de inte!lectid y con su consiguiente articulación 1 Sulpicío Víctor escribe: . -
Redalyc.Poetic Invention and Translation in Sixteenth-Century
SEDERI Yearbook ISSN: 1135-7789 [email protected] Spanish and Portuguese Society for English Renaissance Studies España Sumillera, Rocío G. Poetic invention and translation in sixteenth-century England SEDERI Yearbook, núm. 22, 2012, pp. 93-114 Spanish and Portuguese Society for English Renaissance Studies Valladolid, España Disponible en: http://www.redalyc.org/articulo.oa?id=333528766005 Cómo citar el artículo Número completo Sistema de Información Científica Más información del artículo Red de Revistas Científicas de América Latina, el Caribe, España y Portugal Página de la revista en redalyc.org Proyecto académico sin fines de lucro, desarrollado bajo la iniciativa de acceso abierto Poetic invention and translation in sixteenth-century England Rocío G. Sumillera Universitat de València ABSTRACT This article investigates the connection between the all-important concept of invention within the literary terminology of sixteenth- century England and the perception of translation during this period. Invention is discussed as a concept in transition during the sixteenth century, as it was then still associated with the rhetorical notion of “finding” within a topical system, while new shades of meaning closer to imagination, fantasy, fancy and wit started to become dominant even in rhetorical contexts. Invention was deemed in the sixteenth century a necessary ingredient for outstanding poetry, and yet it was assumed to be absent from the work of the translator, whose role was solely to copy the invention of the source text. This article claims that the lack of invention in translations (or rather, the mere following of the invention of the translated text) was the main reason why translations were invariably regarded as minor achievements as compared to their source texts. -
Practicing the Ancient Art of Memoria in the Modern Classroom
Linfield University DigitalCommons@Linfield Faculty Publications Faculty Scholarship & Creative Works 2005 Practicing the Ancient Art of Memoria in the Modern Classroom Jackson B. Miller Linfield College Follow this and additional works at: https://digitalcommons.linfield.edu/commfac_pubs Part of the Speech and Rhetorical Studies Commons DigitalCommons@Linfield Citation Miller, Jackson B., "Practicing the Ancient Art of Memoria in the Modern Classroom" (2005). Faculty Publications. Accepted Version. Submission 2. https://digitalcommons.linfield.edu/commfac_pubs/2 This Accepted Version is protected by copyright and/or related rights. It is brought to you for free via open access, courtesy of DigitalCommons@Linfield, with permission from the rights-holder(s). Your use of this Accepted Version must comply with the Terms of Use for material posted in DigitalCommons@Linfield, or with other stated terms (such as a Creative Commons license) indicated in the record and/or on the work itself. For more information, or if you have questions about permitted uses, please contact [email protected]. Oratorical Address 1 Running head: ORATORICAL ADDRESS PRESENTATION Oratorical Address Presentation: Practicing the Ancient Art of Memoria in the Modern Classroom Jackson B. Miller Department of Theatre and Communication Arts Linfield College 900 S.E. Baker St. McMinnville, OR 97128 TEL: (503) 883-2625 FAX: (503) 883-2593 E-mail: [email protected] Word Count = 1835 Oratorical Address 2 Oratorical Address Presentation: Practicing the Ancient Art of Memoria in the Modern Classroom objective : To challenge students' memorization and speaking skills by having them present an excerpt from a previously delivered speech. courses : basic, public speaking Memoria, one of the original five canons of rhetoric, 1 has been described as a lost art (Hoogestraat, 1960, p. -
Aprenda a Hablar En Público Hoy: Una Lectura De La Retórica Clásica a Través De Los Métodos Actuales
View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Repositorio Institucional de la Universidad de Almería (Spain) Aprenda a hablar en público hoy: una lectura de la retórica clásica a través de los métodos actuales Trabajo Fin de Máster Máster en Comunicación Social Alumno: Luis Ruiz Pérez Director: Manuel López Muñoz ÍNDICE Págs. 1. Introducción…………………………………………………. 2 2. Las partes del discurso: análisis comparativo de los manuales 5 2.1. El contenido del discurso y su redacción (res/verba)……… 9 2.1.1. La inventio……………………………………………….. 10 2.1.1.1. Los géneros de causa…………………………………... 14 2.1.1.2. Las partes del discurso…………………………………. 18 A) El exordio……………………………………………………. 18 B) La narratio……………………………………………………. 26 C) Partes prescindibles del discurso……………………………… 35 D) La demostración (argumentación)…………………………….. 36 D.1. Lugares comunes……………………………………………. 38 D.2. La refutación………………………………………………… 51 E) La peroración………………………………………………….. 55 2.1.2. La elocutio…………………………………………………. 59 2.2. La dispositio…………………………………………………. 78 2.3. La memoria…………………………………………………… 83 2.4 La actio o pronuntiatio………………………………………… 90 3. Aprender a hablar en público en el aula: una propuesta didáctica para la ESO………………………………………………………… 99 4. Conclusiones……………………………………………………... 105 5. Bibliografía………………………………………………………. 110 1 1. INTRODUCCIÓN. Hablar en público forma parte de nuestra vida cotidiana. Con frecuencia utilizamos la palabra para conseguir nuestros objetivos en los ámbitos más diversos y, en consecuencia, diseñamos discursos con objeto de persuadir a nuestros destinatarios. Así, cuando nos comunicamos con un público interactuamos con una multitud de oyentes y hemos de percibir todas las características de nuestro auditorio para conformar un discurso eficaz y coherente. Es más, esa multitud de oyentes no siempre responde de inmediato ante nuestra intervención oral, esto es, ninguno nos va a interrumpir para manifestarnos su acuerdo o desacuerdo, su satisfacción, desagrado o indiferencia por lo que estamos contando.